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Where Our Clients Are

where Working in the web design field is wonderful. Nearly everything we do is electronic, so we're not constrained by traditional barriers to business such as shipping costs, geographic limits, sales taxes, fuel prices, and other challenges when selling "physical products."
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Bounce Rate Chart

bounce-rates-thumbnail One of the more common questions I hear when discussing traffic reports and analytical data with clients is "is my website's bounce rate too high?" That's a great question, and here's my quick answer: it depends. There are a lot of factors that go into a good analysis of a bounce rate. Answering a question with a question, I like to respond by saying "high compared to what?" For the record, a "bounce" is when a visitor shows up on your website and then immediately hits the "back" button on his or her browser without looking further or clicking anywhere on your website. A "bounce rate" is the percentage of total visitors that come to your website that then bounce off of it.
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Online Success Metrics vs Offline

Did you watch the Super Bowl TV commercials? Watch as this video explains one of the biggest benefits that television ads just can't compete with.
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Mobile Traffic in 2012

bounce-rates-thumbnail Now that 2012 has come to a close, I'm really excited (I admit—I am a total nerd) because I can now analyze the traffic reports from last year for our clients. Every week, I spend hours poring over detailed website traffic reports, finding out how many visitors a website received, how long the visitors stayed on the website, what they clicked on, how they found the website in the first place, and much more. But aside from my weekly analysis of a website, I also like to look at entire years as a whole to watch for major trends or patterns of user behavior.
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Five Reasons Why We Use Ruby on Rails

rails When we have intital discussions with potential website clients, one thing we always talk about is our Content Management System (CMS), called SiteWorks. SiteWorks is a CMS we built ourselves using an open source web development framework called Ruby on Rails (often shortened to "RoR"). People who aren't familiar with web development ususally say something like "Ruby what?" with a chuckle, because it sounds like a cross between candy and an amusement park ride. People who are already familiar with web development will also ask about it, but the question they ask is "Why Ruby on Rails?"
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What is Keyword "(Not Provided)" in Google Analytics

thumbnail-keyword-not-provided Ahhh.... Google Analytics—this favorite tool of marketers is easily installed, offers incredibly valuable data, is free, and yet is becoming more and more frustrating for businesses to use and extract data from.
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Why Is SEO (Search Engine Optimization) So Expensive?

At Infront, we preach that the "findability" of a website is one of the three critical elements of a successful website - you MUST factor in effort and budget to make your website "findable". For many websites, Search Engine Optimization is one of the most effective strategies for getting visitors to a website. But people keep asking me why it's so expensive. Here's why.
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The History of Infront Webworks

infront-log-small October 1994, 18 years ago, marks the beginning of Infront Webworks. Infront has seen a lot of ups and downs (mostly ups) in those 18 years, but it's going strong in the present and looks for growth in the future. The history of Infront, to some extent, mirrors the history of the internet as most of you know it. Take a minute to explore our past and see how we've grown along with the internet.
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The Colorado Balloon Classic

air-balloon-thumb Over Labor Day weekend, a big event took place in Colorado Springs that drew hundreds of people from all over the country, and even a few people from outside the country—the Colorado Balloon Classic. The Balloon Classic is an annual hot air balloon festival that just celebrated its 36th year, and is the longest continuously-running hot air balloon festival in Colorado. The Balloon Classic group also happens to be an Infront client: we built their website (www.balloonclassic.com). They are a great bunch of folks, and we've really enjoyed being a major sponsor of the event for several years.
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For All You Do, This Website's NOT For You!

So Anheuser-Busch came out with it's famous, and successful "For all you do, this Bud's for you," advertising campaign in 1979. It makes sense - giving someone exactly what they want, personalized for them, as a reward for their efforts. But sometimes we have to say, "for all you do, this website's NOT for you."  
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If you build it, they will come. NOT!

ifyoubuildit I can't tell you how many websites we've built that were amazingly beautiful (credible) and functional (usable) and that failed miserably.  The client came to us with a great idea - something unique, useful and IN DEMAND! People wanted what they had to deliver!  But still the site failed.
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SiteWorks: A Great Alternative to WordPress

sw In the course of educating prospective clients on what makes a successful website (see my blog post on "The Big Three" in website design), I'm often asked (and sometimes ordered) to use WordPress for the website's content management system (CMS). I hear, "everybody's heard of WordPress" (see wordpress.org for more info) and, despite not really knowing anything about it, some people seem to think it's the best thing since oxygen (better even than sliced bread). But I'm here to tell you about a GREAT alternative to WordPress.
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Computing on Cloud 9

cloud-computing-diagram Cloud computing is one of the least understood, but most widely used services on the internet today. The cloud is used by people both at work, at home, in their cars, and anywhere else an internet connected smartphone is used. So, what is the cloud really? What's it's history? How does it work? How is it used? Read on to have these questions and more answered.
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How Google's Algorithm Changes Affect Rankings and Traffic

One of the hardest concepts for people to grasp when considering SEO is the fact that search engine rankings are not "static," and that your website's rankings for a particular search term may go up or down over time. Usually, the amount of traffic you get from a search engine changes when your website's ranking changes, so it's reasonable for people to be concerned about ranking changes that affect their website. Sometimes, potential clients come to Infront for internet marketing and they'll say something like "I need help with my website. I can't understand what happened... My website used to be number one, and now it isn't anymore—I didn't make any changes to my site."
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Can I Please Have Your Content?

We all hear the hype about content these days. The popular saying "Content is King" can be heard ringing from many a marketing blog and Content Strategist has become a very real profession. Content is good for your users, good for SEO and it's the "meat" of a website. So it seems strange to me that I often go into design kickoffs where the website content hasn't yet been considered... at all.
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Using Pinterest to Build Branding

Pinterest has quickly become a social media giant, with users actively spending hours pinning pictures from sites to online boards to keep and share all in one place. If your company is not currently on Pinterest, it may be time to get "on board".
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The Melody Fusion Story: Choosing a Name and Domain

At Infront Webworks, we've been building websites for 18 years. Over this time, the company has grown and changed significantly. These days, we don't just build websites; we design them, build them, and market them. Late last year, we began work for a new client that has one of the more ambitious projects we've seen: they wanted to create an online community for musicians where people can upload their songs, share information about the band, and sell their music online. Since it's still under development, we can't give away all their secrets, but I wanted to share our process for helping them brand the website and choose the right domain name.
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Are Backlinks Important For My Website?

When talking with clients about increasing their Search Engine Optimization, one of the biggest things we recommend is increasing the amount of backlinks, or inbound links, associated with their site. But why? Are backlinks really that important?
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Why Isn't My Website Number One in Google?

Something I frequently hear from companies that want to do Internet Marketing is "My website doesn't show up in Google. Why is that?" Or sometimes they'll say, frustratedly, "Why do I not show up as the number one result when I Google my company name?" Take, for example, the dentist I spoke with a few months ago who said "When I Google 'dentists,' I don't show up on the first page. Why not?"
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Tips For Cost Effective Web Design

If you are having a website built on a small budget, there are two basic paths you can choose to help control your costs: 1) Have a designer realize your vision. 2) Let your designer choose the vision. Either way works fine, so long as you are clear which way you are going and stay the course throughout the design process. Here's what I mean...
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