The impact of the internet will only keep increasing, but only the informed will benefit; in an attempt to keep you informed and help you make better decisions for
I've been writing blog posts on and off since 2009, and it's been a fascinating experience. I've watched as I've seen how blogging is an acquired skill; one I've become better at over the past year or so. I've learned how to pick better blog post titles than when I first started, and I've learned how to chop complicated ideas into (I hope) fairly concise posts that summarize an issue or concept quickly and in a simple manner. And I've watched as the traffic on the websites I blog on have jumped with organic search traffic because of it.
Is your business seasonal at all? Sometimes we build websites for businesses whose websites see seasonal spikes in traffic, and it's always important to make sure that we're prepared for those sudden traffic increases.
One of the more common questions I hear when discussing traffic reports and analytical data with clients is "is my website's bounce rate too high?" That's a great question, and here's my quick answer: it depends. There are a lot of factors that go into a good analysis of a bounce rate. Answering a question with a question, I like to respond by saying "high compared to what?"
For the record, a "bounce" is when a visitor shows up on your website and then immediately hits the "back" button on his or her browser without looking further or clicking anywhere on your website. A "bounce rate" is the percentage of total visitors that come to your website that then bounce off of it.