Most consumers don't go out of their way to find ads (unless they’re remarkably memorable and worth sharing).
The ways in which businesses reach consumers has changed drastically since the “Mad Men” days of traditional marketing.
Get Your Free Business Listing on Google Search and Google Maps. This is the best 10 minutes you can spend on your business today!
t has been said that one must see an advertisement seven times before making the decision to buy. Now, we live in a time where the advertisement trail is not so linear.
Google Adwords is undoubtedly a great way to maximize Return on Investment (ROI) online. Advertisers and marketers do not have ...
Adwords Pay Per Click mobile advertising is most certainly not a silver bullet but done efficiently with a focus on generating leads ...
Step-by-step guide to putting your Colorado Springs business on Google Search, Google my Business and Maps.
So you have a website, and you want to promote your Facebook page on it. Good move. There are many benefits to promoting your company Facebook page. You can promote your new products, your news, and sales events to all the people who like you. You can also steer traffic to your website, and it’s just good for brand awareness.
Native digital advertising is an advertising strategy that has been picking up popularity, and for good reason.
When Infront Webworks began working on Melody Fusion's digital marketing in October 2013, we knew this was going to be a fun, satisfying and successful project.
I can't tell you how many websites we've built that were amazingly beautiful (credible) and functional (usable) and that failed miserably. The client came to us with a great idea - something unique, useful and IN DEMAND! People wanted what they had to deliver! But still the site failed.
At Infront Webworks, we've been building websites for 18 years. Over this time, the company has grown and changed significantly. These days, we don't just build websites; we design them, build them, and market them. Late last year, we began work for a new client that has one of the more ambitious projects we've seen: they wanted to create an online community for musicians where people can upload their songs, share information about the band, and sell their music online. Since it's still under development, we can't give away all their secrets, but I wanted to share our process for helping them brand the website and choose the right domain name.
The most important rule to keep in mind when doing any kind of marketing is "track your results." The most important aspect of advertising your business is having the ability to justify your marketing efforts. What's working? What isn't? If you don't know the answer to this question, odds are you're wasting a significant chunk of your marketing budget.
Search Engine Marketing (SEM) has two major components - Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Both can be very effective at generating leads for your business, and both have pros and cons that you should be aware of, but not afraid of.
The Big Three Elements Of a Successful Website are those factors that all successful websites MUST have. If your website isn't credible, usable or findable, it's probably not working the way you want it to.
Know what to expect when planning an internet marketing strategy or when hiring somebody for internet marketing. It's important. Not knowing could cost you time, money and lost business.
What happens to websites that attempt to cheat the system? Just ask J.C. Penney, Forbes.com, and Overstock.com
One of the best things a company can do to generate more web traffic and capture online leads is to blog regularly. In this three part series , I’ll discuss why companies and organizations should blog. I'll also share my step-by-step process on how to blog strategically with search engine optimization in mind.