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Colorado Dermatology Institute

Client Objectives

  • Redesign the website to reflect the clean, soothing, and professional atmosphere that their medical clinic offers.
  • Capture traffic from potential patients in the greater Colorado Springs area.
  • Bring in three specific types of new patients: medical patients (suffering from eczema, dermatitis, rosacea), surgical patients (patients needing cryotherapy, curettage/cauterization, and mohs procedure for skin cancer), and Cosmetic patients (those seeking botox, chemical peels, dermal fillers, etc).

Infront’s Solutions

Our designers built a new website design that mirrors the calm lines and relaxing atmosphere that the clinic offers, plus makes it easy for site visitors to find and contact the them. We also hired a videographer to come in and interview the doctors as well as a few patients who’ve benefitted from their experience with Colorado Dermatology Institute.

It’s one thing to build the website, and quite another to market it online in the highly competitive industry of medical practices. We used a combination of Map and Directory Optimization, Search Engine Optimization (SEO), Blogging, Pay-per-click (PPC), and on-site calls-to-action and landing pages to help each target customer find the information they’re looking for.

Results

We were hired to begin SEO services at the beginning of November. In October, (the month before) the website had seen a grand total of 679 visits to the website. After nine months, the website was getting 1,928 total visits (July 2012), which is a total increase of 184% for overall visits. Furthermore, after nine months we were able to boost their Organic Search visits from 294 visits all the way to 1,231 which is a whopping 319% increase.

 Colorado Dermatology Institute's Internet Market has been such a success that they don't need to do any other form of marketing for their practice. Now that's a success!

If you're interested in having success marketing your website online, just contact us for a free website evaluation and we'll show you how your website stacks up, and how we can help give it a boost!

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