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How to Improve Your Online Marketing Today

timer While some strategy implementations, like a streamlined website, are must-haves, they take time. Here are some practices to help you improve today.
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April 21, Google Adds Use of Mobile-Friendliness as a Ranking Signal

siteworkslite-mobile-698-re1 Starting April 21, Google will be expanding thier use of mobile-friendliness as a ranking signal.
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Advantages of E-Commerce Sitewide SSL Certificates

ssl-seo Security is one of the top concerns for people shopping online today. People pay bills, handle their banking, and do the majority of their shopping online.
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2015: A Look at How Content Marketing Is Changing

03-biccristal2008-03-26 Content marketing is a constantly evolving field that requires bloggers, internet copywriters, and online marketing experts to stay on top of their game.
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Link Building

links You need it for organic search results, but how you go about getting it could help you, or hurt you.
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Windows Server 2003 End Life

windows-2003 Microsoft is ending support for its Windows 2003 server in July 2015. What this means for owners of Classic ASP sites is a mandatory switch to ASP.net, right? No!
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301 Redirects: How and Why to Use Them

301-redirect A 301 redirect is typically done by an SEO or web developer to give one page or site the benefit of another’s SEO rankings.
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Google’s Panda 4.1 Update: Who Will It Affect?

panda Google updates its search algorithm and the latest one, known as Panda 4.1, is one of the more significant ones.
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Google Updates AdWords Again

adwords Earlier this month saw the decision by Google AdWords to take down the close variants option, which caused a lot of ripples in the digital marketing community.
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AdWords Discontinues 'Show Close Variants' Option

google-adwords Google recently took away the option for Search Marketers to deselect the option to “show close variants” for their keywords within the campaign.
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Matt Cutts Answers SEO Questions at SMX Conference

matt-cutts Here are eight highlights from the Q&A session with Matt Cutts from the SMX Advanced 2014 conference.
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What Is SEO, And How Do You Do It?

seo For the novice, the total beginner, the guy or gal who’s trying to get a grasp on what SEO is, and how you do it I have laid out the following description, starting with a basic definition: Search Engine Optimization is the work that is done on and off your website in the pursuit of gaining higher ranking for it in search engines such as Google, Yahoo, and Bing.
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5 Ways SEO Can Help Your Website

seo-1 Ultimately all SEO efforts are done with the same goal in mind: to increase the number of relevant visitors to a website. However, below are some of the best ways to do that.
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Improve the Display of Your Search Results with Schema

onpageseo Schema is a useful procedure that tells search engines what the items on your webpage are so that they can more easily be accessed by users who are searching for them. It’s a great tool that works seamlessly as an extension of the HTML language on your webpage, and is conveniently recognized by all search engines.
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Google's Best Practices for SEM and SEO

google-partners What we learned from the latest Google Partners webcast.
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Google Panda 4.0 and Other Weekly News

Gogole Panda 4.0, Google Fiber, and the Surface Pro 3
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Does Social Media Help Drive Traffic To Your Website?

social-media Matt Cutts, Google’s head of the Webspam team, announced earlier this year that Google does not give special consideration to social media signals as part of its search algorithm. This basically means that when Google is figuring out which website to put at the top of the organic search result, for a specific search term, that it does not give special consideration to how many people have ‘Liked’ a Facebook or Twitter post with a related keyword.
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What is SEM, What is SEO, and Which is Better?

sem-vs-seo SEM (search engine marketing) refers to paid advertisements on SERPs (search engine results page). The most widely used platform for SEM is Google Adwords, and it works by website owners paying Google directly to have the ad for their website placed higher on the SERPs for search terms. SEO (search engine optimization) refers to the work that is done to a website directly (to the code), as well as indirectly (through creating or negating affiliation and links with other websites) in order to naturally rank higher on SERPs, without paying the search engine.
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Tech Round-Up Week Ending 4/11/2014 Featuring the Heartbleed Flaw

bigstock-american-west-rodeo-cowboy-hat-5299092-small Here's your tech round-up for the week ending 04/11/2014. This week features news topics including the Heartbleed Flaw, Google Rumors, Twitter's new look and more!
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Why You Should Optimize Your Website

bigstock-woman-working-online-on-a-lapt-51841312 We now have validated confirmation that every business should have an effective online presence. Today Parago released the results from a very interesting study that reveal the overall shopping habits of 5,000 Americans from all different socioeconomic backgrounds, and from all areas of the country during the 2013 holiday season. The majority of participants, however, were college-educated, married adults who were employed full-time.
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