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How to Hire For SEO

Apr 6, 2012, 14:43 PM | Published under Search Engine Optimization

Hiring a Search Engine Optimizer

SEO stands for "search engine optimization" or "search engine optimizer."   Making the decision to hire an SEO is a big commitment that has the potential to greatly improve your site and save time.   It can also sink your site and damage your reputation.  It is Infront's opinion that companies and individuals seeking Search Engine Optimization services should research the potential advantages and risks of hiring a Search Engine Optimizer.  Having this kind of background knowledge about internet marketing will ensure that a reputable specialist is hired.

Search Engine Results Pages

Most search engine results pages (SERPs) include "organic" search results, which are free, and paid ads ("Sponsored Links"). Paying for advertisements does not effect your site's position in the organic search results. No reputable search engine ever accepts money to improve a site's ranking on the SERPs. Free resources through webmaster forums and search engine help forums and FAQs can provide you with mounds of information about how to optimize your site for organic search, but executing a SEO compaign takes a lot of work and very specialized technical know-how.  Infront's Search Engine Optimizers have broad ranging marketing and internet experience.  These dual skill sets in marketing and SEO are an important tool, and the secret to our success.  Talk to us and find out why our Marketing background helps our SEO services to stand out above the competition.

Web Design and Marketing Leaders

Many SEOs and Internet Marketing Agencies provide valuable services for website owners, but it often takes a lot of shopping around and a lot of mixing and matching various services from multiple organizations.   Infront Webworks offers many of these services under one roof, which not only gives our clients a one-stop-shop for their website and internet marketing needs, it also creates an environment of innovation, entrepreneur-ism, and seamless integration.  Our services include:

  • Consulting on site content or structure
  • Website development consulting: redirects, hosting services, error pages, use of scripts, flash and other functionality
  • Web design
  • SEO services, consulting, and training
  • Conversion optimization and lead funneling
  • Pay-Per-Click
  • Display advertising
  • Online contests and promotions
  • Online business development campaigns
  • Email marketing
  • Social media consulting, integration, and marketing
  • Keyword trends and research
  • Copy writing and content creation
  • E-Commerce platform creation and management
  • Expertise in specific markets and geographies

A broad, diversified approach to internet marketing and SEO is often an effective way to reach a large audience.  It has been our experience, however, that the more integrated, synchronized, and direct your wide reaching marketing campaign is, the more effective and successful it will be.  Because we have such a diversified skill set under one roof, we are very good at designing, creating, and executing many  successful marketing campaigns for a wide range of industries.  Contact us to learn more about how to get started on a comprehensive internet marketing campaign.

Top 3 Warning Signs

1. Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Amazingly, Google gets these spam emails too:

"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."

Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

2. Stay away from anyone that guarantees a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google.

3. Be careful if a company is secretive or won't clearly explain what they intend to do.

While a lot of what goes into SEO is not an exact science, we recommend asking for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index.  Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server or a login to your CMS, they should be willing to explain all the changes they are making to your site.

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