Here are a few basic ways to improve the quality of your Google AdWords campaign.
One of the most annoying problems with Google Analytics is that straight out of the box, it does not properly share data with AdWords. You'd think that since both Analytics and AdWrods are Google products, they'd "talk to each" other and pass data freely back and forth, but that's actually not the case.
Did you know: Google is the most popular website on planet earth? According to ComScore, more than 1 BILLION people use Google's search engine every month. You, as a business owner, should be advertising in at least some form on Google. Most businesses can't afford not to. It's more than likely that your potential customers are using Google to search for the products and services that you sell, and if they're not finding you online... they're probably finding your competitors.