Hiring SEO Experts
When hiring a company or expert SEO Consultant, experience is one of the primary factors that dictate success and results. SEO is ever changing and SEO’s learn from every search algorithm change, every possible scenario they run in to and from every keyword they achieve number 1 placement for. When you’re working with an SEO, you need a team, consultant or company that can easily assess, strategize, implement, and report results fast and effectively. Experience, history and the ability for an SEO to see around potential corners are the biggest factors and indicators of potential success.
At Infront Webworks the SEO team is a Google Certified Partner, Google Trusted Local Business Verifier, owner of the Colorado Springs Google Guides Community, A+ rated by the Better Business Bureau, winner of multiple National and Local SEO Agency Awards and is comprised of top SEO experts from around the country. Infront Webworks has a rigorous process of selection for SEO team members that includes resume screening and reference checks confirming years of agency level SEO experience, an initial SEO manager interview, a comprehensive SEO test, a final interview with the Marketing & SEO Director and CEO to assess team compatibility and fit.
Currently the Infront Webworks team consists of expert SEO’s with collective experience of over 97 years of digital marketing, and SEO experience. They have attended some of the finest schools in the country including MIT, Stanford, Purdue, UCCS, Regis and have varying degree’s including multiple marketing degrees, digital marketing, an MBA, and more. They have varying areas of specialty including national organic search, local geo search, mobile search placement, Fortune 500 company SEO, Global SEO, Large E-Commerce, Telecommunications, the Automotive Industry, small business and of course top SEO placement for Colorado Springs businesses, to name a few.
Collectively our SEO team has 59 trade certifications including Google, digital marketing and related certifications including Google Analytics, Google Partner Specialist Challenge, Google Display Advertising, Google Mobile Advertising, Google Search Advertising, Google Shopping Advertising, Google Video Advertising, Yext Certified Professional, Tackling the Challenges of Big Data (MIT) Technology Entrepreneurship, HTML5 with Java Script & CSS3 Specialist, Advanced Social Media, and Hubspot Inbound Certification.
As a group the team brings an amazing amount of business knowledge to their client base having owned 11 companies and partnered in an additional 4 including profitable sales of some of those companies equaling over seven figures collectively.
Through the course of their careers, in virtually every type of business imaginable, the team has placed close to a thousand websites on the first page of google including literally tens of thousands of top keyword rankings in Google, Yahoo, Bing, and some of the more obscure older search engines like Lyco’s, Looksmart, Alta Vista, Ask Jeeves, Overture, GO, DuckDuckGO and many more.
Press on the team includes a 6 page article in Entrepreneur magazine, N.Y Times, L.A. Times, Colorado Springs Business Journal, Colorado Springs Gazette, Mobile Marketing Association Newsletter, Colorado Biz Magazine, SEMRush case study, 2017 Expert Predications for the Local Ecosystem by the Local Search Association, Southside Business Journal, and The Importance of Mining Datasets by Marketing in the 21st Century.
Our SEO Process
As with “experience” the company SEO team process, and strategy are equally as important as the SEO specialist’s strategy, and skillset.
Expertise and experience are key to having an SEO consultant or team that can “audit your website and analytics, audit the competitive landscape, assess your quickest paths to a Return on investment (ROI), and implement an ongoing strategy to that end.” In order to really benefit from an expert seo team it is imperative that the company has a process that optimizes the team’s expertise and allows the team the latitude to implement an effective SEO strategy.
The foundation of all the work our team does is based on 4 primary key principles “trust, transparency, results, and communication”. When you hire the Infront Webworks team, it all starts with a strategy meeting. Collectively the group meets to strategize the absolute most definitive SEO Strategy for your website.
Your website is opened on a tab of a browser along with competitor search results and pulled up on a monitor in our conference room then collectively the team starts breaking down opportunities based on your sites current ranking and maturity. Team members start analyzing code on your website for easy SERP (search engine results page) wins and discussing with other team members experience with websites they have placed in the same or similar markets.
It doesn’t take long for someone on the team to volunteer to “take the lead SEO Specialist” role on your account. Although this person becomes your primary point of contact and will handle a bulk of the work and communication for your account, they also are able to assign other experts on the team aspects of your SEO that may be their specialty. The beauty of this process is that when you are hire Infront Webworks for your SEO project, you are not getting an expert SEO Specialist, you are getting a team of SEO Experts.
After breaking the strategy meeting you receive a welcome email within 1 business day and our team starts an exhaustive audit of your current website, its rankings and past analytics and search console statistics. Your online dashboards are created to ensure the work we do is measurable, transparent and that you have access to statistics that gauge or success 24/7.
A strategy is set and a keyword portfolio is started. From that point on our process is a simple one, we strategize, implement analyze, and report. No magic, no smoke and mirrors, no magic SEO potion just expert level SEO’s who love the work they do and make it their mission to get you results!
Meet some of Infront Webworks SEO Experts
Mike Hodgdon (Digital Marketing and SEO Director)
Having spent the bulk of his life in Southern California, Mike moved to Colorado Springs in 2006. Mike has 20+ years demonstrated success running SEO and internet companies, with expertise in SEO (Search Engine Optimization), Local SEO, online advertising media, Google My Business Listings/verification, website design and development, advertising and ecommerce.
Through the years he has owned or partnered in 4 companies all resulting in positive acquisition outcomes. He’s been featured in Entrepreneur Magazine, NY Times, L.A. Times and C.S. Business Journal, SEMRush and Mobile marketing Association case studies.
Mike Tortorice (SEO and Digital Marketing Manager)
Mike comes to Infront Webworks by way of Madison, Wisconsin. He is currently the SEO Marketing Manager at Infront Webworks. He has been in the field of search engine optimization, marketing and web design for 17 years. Working primarily with small businesses up to national software companies, Mike has had his hand in many industries and has gained valuable experience over the years.
Analyzing and implementing thousands of digital strategies over the years has given him a leg up in the SEO world through experience and testing. This gives his clients leverage in any format and yields solid rankings through his insights and knowledge of SEO and marketing.
During his downtime he enjoys skiing, photography, and hanging out with his family.
Some proud moments include ranking #1 for the keyword “flowers” in Downtown Chicago, Top positons in towing software nationally, along with many first page rankings for vision care providers, restaurants, plumbers and many more local businesses.
Rory Collins (Senior SEO and Digital Marketing Specialist)
In Colorado Springs 2 ½ years Rory comes to Infront by way of Dallas, Texas. As a Senior SEO and Digital Marketing Specialist at Infront Webworks, Rory excels in social media, SEO and online marketing solutions. His strategic planning and innovative skills are widely recognized in the marketing industry. Specializing in medium sized businesses to large businesses to generate leads, sales tactics and dominating search engine rankings.
Rory has always had an entrepreneurial spirit, starting his first business at the age of 15. He is extremely adept at strategically monetizing through social media (including Facebook, Twitter, Tumblr, Flickr, YouTube, LinkedIn, Pinterest, etc.), and Google Advertising and PPC. He has a strong background in traditional marketing, and has deep resume with multiple marketing companies.
Married and a proud father of 2, Rory, his wife and 2-year-old son welcomed a beautiful new baby girl in 2017. Since moving to Colorado Springs in late 2014, Rory likes to go on hikes with his family, and dine at the finest restaurants Colorado Springs has to offer.
Stephanie Hooper (Senior SEO and Digital Marketing Specialist)
Stephanie came to Infront Webworks from Chicago, Illinois. She is a Senior SEO and Digital Marketing Specialist at Infront Webworks. She has been in the digital marketing, web development and SEO industry for over fifteen years. She has worked as a Director of Digital Marketing, SEO Specialist and Web Developer for small local businesses to Fortune 500 companies in a diverse range of industries including telecommunications, automotive, environmental, healthcare, nonprofit, construction, and IT.
She develops SEO strategies that create top ranking organic search listings, driving traffic that converts target audience visitors to leads, customers and sales. As a Google analytics’ expert, she develops solution-oriented insights throughout diverse industries that drive traffic growth.
Born in Germany into a military family, Stephanie also lived in places like Massachusetts, Arizona, Oklahoma, Illinois and Colorado. When she is not working, she is spending time with her family, traveling, fishing, hiking, geocaching, watching ball games or cooking. Steph is an avid reader, serious foodie and perpetual student of digital innovation.
Chris Wallace (Senior SEO and Digital Marketing Specialist)
Chris is a Colorado native, born and raised in the Denver Metro area but most recently lived in Boise, Idaho before moving to Colorado Springs. She has a B.A. in Industrial Psychology and an M.B.A. from Regis University which combines a passion for consumer psychology with her business acumen. Chris has been in the internet marketing industry for almost two decades and experienced the internet revolution known as the .com boom. She developed her first website in 1999 programming straight HTML code and realized she was hooked on this newest innovation, the World Wide Web. She began her career in digital marketing working for DoubleClick (now owned by Google), the company that served up the first banner ad on Dilbert.com in 1996 which innovated how businesses connected with their target audience both offline and online. She has provided successful SEO and web design consulting both independently and as a part of SEO marketing agency teams for the past 18 years. She has collaborated with businesses of all sizes, from national & international retailers to mom and pop startups, by incorporating search engine optimization, analytics to measure website performance, email marketing, keyword research, optimized content creation, video, social networking, search engine marketing (PPC), text and mobile marketing. One of Chris’s favorite aspects of SEO and digital marketing is teaching businesses how to leverage first page organic search engine ranking to grow their business success.
Josh Holloway (Senior SEO and Digital Marketing Specialist)
Josh attended Purdue University and came to Colorado Springs from an Website development and SEO Agency in Indiana. He has been working as a web developer, SEO and digital marketer for over 8 years. His interest in SEO started once he found a niche in helping colleagues, freelancers and startups improve their rankings in Search Engines. He was quickly able to show others what issues were affecting their site's rankings and how to improve them. Over time, marketing and SEO became a larger and larger portion of Josh's time working as he became a consultant for more and more clients.
He has worked with agencies managing hundreds of sites of all types including high-traffic e-commerce sites, government sites, the local mom and pop shop down the street, all the way to international SEO campaigns across Europe, Latin America and South America. Josh maintains relationships with clients of all types and needs ranging from local businesses in small town Indiana to startups in Los Angeles."
Ryan Knaak (Senior SEO and Digital Marketing Specialist)
The newest addition to the Infront Team, Ryan recently moved to Colorado Springs from from Delray Beach, Florida. Previously owning and being a part of a few successful startups while wearing many different hats in each one, the fast pace work environment is home to Ryan. He has been one of the major contributors to helping many small businesses become profitable in half the time that their forecasts projected, as well as turning failing businesses around through strategic SEO and marketing strategies.
One of Ryan’s passions is contributing or playing a role in taking the vision of the everyday small business owner and helping them turn it into a reality.