Digital marketing is the umbrella term that covers all aspects of your online strategy to connect with existing and future customers and is a useful tool for all types of businesses. It does not matter what kind of products or services your company offers, the goal remains the same. Identify the needs of your potentials customers and create online content that will draw them to your business.
By literally being in a consumers’ pocket, you are in the perfect place to do this. However, the mistake that many people make is thinking that having an attractive website is enough. In fact, it is only the beginning.
Nowadays your digital marketing plan should include at the very least, SEO, social media, content marketing, email marketing and online advertising. It also needs to be coordinated so that your brand is represented consistently across all of the different platforms. This is essential as every interaction, whether it is through social media, mobile applications or blogs, leaves an impression on your online audience.
But having a strong online presence is still not enough. You want to encourage the people who are already using your brand to take action. The goal of digital marketing is to not only to sell your company’s products and services, but also to turn your satisfied customers into brand ambassadors. They will then spread the word about your company with their friends, family and of course their colleagues.
The significant advantage of digital marketing over regular marketing is that you can follow its success by the number of visitors to your site in real time. You can also get instant feedback on your efforts through social media and comments left about your products and services on the various platforms. This kind of information is gold when assessing the success of your current strategy and the types of adjustments that you need to make to be even more successful.
THE DIFFERENCE BETWEEN DIGITAL MARKETING AND SEO
A well-developed search engine optimization or SEO strategy is the backbone of any good digital media campaign. It helps people who are looking for the kinds of products or services you provide to find your site quickly and easily. More importantly, when professionally done, it ensures that they see your company and its products or services first.
As most web traffic is driven by search engines, they are the primary tool that people use to navigate the Internet. Therefore, if your company is in the top five results that pop up when someone is doing a search, it is highly likely that they will click on your company to find out more about you. This is a huge advantage and can make all the difference in the rest of your online marketing efforts.
The way SEO works is by integrating the most commonly searched keywords for your type of products or services within your website and other marketing materials. Having the right keywords, title tags, and meta descriptions is key. These will help a search engine quickly find your page and rank its relevance to the search the user is making. Over time, this will start to move your company up the list of search results resulting in more hits.
However, just sprinkling some keywords throughout your website is not enough. They need to be woven into well written text that quickly explains who you are and what you offer. This will draw people in and put you in the perfect position to convert them from a browser, into a regular customer. As an added bonus, if your site is SEO optimized, interesting and well presented, there is a good chance that other related sites will create links to yours for their visitors. This basically provides you with free ‘word of mouth’ advertising.
Social Media’s Influence on SEO
Account activity on social media sites can significantly influence a search result. When a page is shared multiple times on social media, it increases the chance of it being noticed by a content creator, blogger or journalist who may then create a link to it. This underlines the importance of having a professionally written, SEO optimized site.
Another way in which social media influences page rankings is through what is known as the ‘long click’. Most search engines track if a user immediately left a page, or if they stayed and clicked on several more pages and other links within. Also, having social media votes, likes, and tweets can make a page look more attractive to the first time visitor. These will often prompt them to stay longer and open more pages within your site which will further boost your ranking.
Having a coordinated social media presence will not only provide you with several more channels to promote your company. It is also the best way to see people’s opinions of your company. This gives you the opportunity to take into account their thoughts and make adjustments to your business model.
Digital Marketing and SEM
Digital marketing is essentially the future of advertising. It is faster and more adaptable than traditional marketing methods, and has proven to be significantly more cost effective.
As result, running a successful digital marketing campaign will not only help you sell your products or services, it will also build people’s trust. Over time, this will turn into an ever expanding group of loyal customers who will keep returning to your brand.
Contact the expert SEO team at Infront Webworks to get your digital marketing strategy working for your business today.