# Infront Webworks > Actionable tips, resources & info on websites, SEO, Social Media, and Digital Marketing blog from an award winning digital agency. --- ## Posts - [Unlocking the Power of Google QR Codes for Customer Reviews](https://www.infront.com/blog/unlocking-the-power-of-google-qr-codes-for-customer-reviews/): In the competitive landscape of digital marketing, harnessing customer feedback is crucial for businesses looking to enhance their online presence.... - [What is Chat GPT?](https://www.infront.com/blog/what-is-chat-gpt/): What is Chat GPT and what does it mean? To understand, we first need to delve into the evolution of chatbots and the role of AI development. - [How to Become a Google Partner and the Google Partners Program](https://www.infront.com/blog/how-to-become-a-google-partner/): Google Partner is a marketing program for advertising agencies that manage Google Ads accounts, with access to many marketing benefits. - [Artificial Intelligence in SEO: Uses, Impacts, and Pitfalls](https://www.infront.com/blog/artificial-intelligence-in-seo/): Learn what artificial intelligence in SEO is, its benefits, pitfalls, and use cases. Then, discover how to set yourself up for success. - [How To Recover from Google’s May 2022 Algorithm Update](https://www.infront.com/blog/how-to-recover-from-googles-may-2022-algorithm-update/): Google’s May 2022 algorithm update introduced changes that affected many websites. Learn what the changes are and how to recover from future updates. - [How To Optimize for Google’s Free Shopping Carousel](https://www.infront.com/blog/how-to-optimize-for-googles-free-shopping-carousel/): Google curates and displays free product listings on the organic search results. Learn how to optimize for Google’s shopping carousel. - [Google Business Profile Ownership Request Email Scam](https://www.infront.com/blog/google-business-profile-ownership-request-email-scam/): Have you received an email from Google for a Google Business Profile Ownership Request? Don't ignore the email. It's real. - [How an SEO Request for Proposal (RFP) Helps You Choose the Right SEO Agency](https://www.infront.com/blog/how-an-seo-request-for-proposal-rfp-helps-you-choose-the-right-seo-agency/): An SEO RFP or request for proposal is a document that details your needs, expectations, and budget when looking for an SEO agency. - [Is the Google Digital Marketing and E-Commerce Professional Certificate Worth It?](https://www.infront.com/blog/is-the-google-digital-marketing-and-e-commerce-professional-certificate-worth-it/): The program includes over 190 hours of instruction and hundreds of assessments. But is the Google Digital Marketing Certification worth it? - [Calculating ROI from SEO: Value of a Listing On Page 1 of Google](https://www.infront.com/blog/value-of-first-page-google-results/): Spending money to appear on page 1 of Google doesn’t mean you’ll always rank there. The value of ranking organically on page 1 of Google - [SEO Job Titles: Roles You Can Get in the Industry](https://www.infront.com/blog/seo-job-titles/): The SEO industry continues to grow and has no plans of slowing down. Discover the common SEO job titles and get started on your career. - [Everything You Need to Know About Switching to Google Analytics 4](https://www.infront.com/blog/everything-you-need-to-know-about-switching-to-google-analytics-4/): Google is retiring Universal Analytics in July 2023. Learn why you should upgrade to Google Analytics 4 and discover the latest features of the GA4 upgrade. - [What is the Google Knowledge Graph?](https://www.infront.com/blog/what-is-the-google-knowledge-graph/): The Google knowledge graph has undergone some big changes since it was introduced. Learn how to use it as part of your SEO strategy. - [Holistic SEO: Why Technical SEO isn’t Enough](https://www.infront.com/blog/holistic-seo-why-technical-seo-isnt-enough/): Learn how a holistic SEO strategy with SEO and content marketing helps you consistently rank on search engines despite frequent Google algorithm changes. - [The Ultimate Guide to Entity SEO](https://www.infront.com/blog/the-ultimate-guide-to-entity-seo-an-introduction-to-entity-based-seo/): Entity-based SEO uses concepts, not keywords to help users find the information they seek. Learn what entity SEO is and how to use it to optimize your site. - [Should I Shoot My Business Marketing Videos Myself?](https://www.infront.com/blog/should-i-shoot-my-business-marketing-videos-myself/): If you want to shoot your business marketing videos yourself, there are some things to consider before you get started. Including equipment - [Why You Should Use Video Marketing for Small Business](https://www.infront.com/blog/why-you-should-use-video-marketing-for-small-business/): How do you take advantage of video marketing as a small business owner? Here are some ideas to start with your business marketing videos. - [2022 SEO and Digital Marketing Trends](https://www.infront.com/blog/2022-seo-and-digital-marketing-trends/): These are some of the top 2022 SEO digital marketing trends in our industry. We try to keep you informed so you stay in front of the curve - [2021 SEO Review: Google Algorithm changes, GMB becomes GBP and More](https://www.infront.com/blog/2021-seo-review-google-algorithm-changes-to-gmb-becomes-gbp-and-more/): This is a 2021 SEO Review recap discussing some of the biggest updates and changes that have occured throughout this past year. - [2021 Best of Creative & Design and Marketing & Advertising Award Winner by UpCity!](https://www.infront.com/blog/2021-best-of-creative-design-and-marketing-advertising-award-winner-by-upcity/): We are thrilled to announce Infront Webworks is recognized as 2021 Best of Creative & Design, Marketing award winner by UpCity! - [Infront Webworks Wins Another US Search Award for 2021](https://www.infront.com/blog/infront-webworks-wins-another-us-search-award-for-2021/): Infront shows best results for limited budget SEO Campaign. Wins US Search Award for 2021. And shortlisted for 4 additional categories - [Facebookdown - Diversify Your Digital Marketing](https://www.infront.com/blog/facebookdown-diversify-your-digital-marketing/): When Instagram and Facebookdown happens, it can be catastrophic, causing panic among users that may result in losses for advertising. - [How to Improve Your Click Through Rates CTR](https://www.infront.com/blog/how-to-improve-your-click-through-rates-ctr/): Click through rates determine how well your link or ad attracts visitors to your website, so it’s a very valuable thing to get right! - [10 Reasons Content Marketing is Important for Business](https://www.infront.com/blog/10-reasons-content-marketing-is-important-for-business/): Content marketing is important because it helps you increase conversions, improve brand awareness, increase revenue, and more. - [Mobile Websites and Responsive Website Design Aren't Enough](https://www.infront.com/blog/building-websites-for-mobile-why-you-should-care/): Mobile Websites & Responsive Web Design Aren't Enough - You need to pass Web Core Vitals and offer an excellent user experience. - [What Are Backlinks and Are They Important For My Website in 2021](https://www.infront.com/blog/are-backlinks-important-for-my-website/): Backlinks are links from other websites to yours. Inbound Links are important, search engines think of them as votes for your website. - [Infront Webworks Shortlisted for Global Marketing Awards 2021](https://www.infront.com/blog/infront-webworks-shortlisted-for-global-marketing-awards-2021/): Infront Webworks, a full-service digital marketing agency in Colorado Springs has been shortlisted for three Global Marketing Awards 2021 - [Infront named one of the finalists in 2021 US Search Awards](https://www.infront.com/blog/infront-finalists-in-2021-us-search-awards/): We feel incredibly honored by the judges at US Search Awards for being shortlisted in four categories including best small agency. - [SEO Reporting: What it is and why you need it](https://www.infront.com/blog/seo-reporting-what-it-is-and-why-you-need-it/): SEO reports show your results for search engine optimization for your website. The practice of increasing visibility for a website in SERPs. - [Infront Webworks receives 2021 Impact Company of the Year Award](https://www.infront.com/blog/infront-webworks-receives-2021-impact-company-of-the-year-award/): This week DotCom Magazine announced that Infront Webworks has been selected to join its Impact Company of the Year List for 2021. - [How to Add a Like us Facebook Button to Your Email Signature](https://www.infront.com/blog/add-facebook-button-to-email/): A professional email signature can go a long way in giving your readers quick access to your brand, and communicates positive aspects about - [Effective Social Media Tips for Small Businesses](https://www.infront.com/blog/social-media-tips-for-small-businesses/): Need to boost your website's rank and visibility? Use these social media tips for small businesses to build brand awareness and sales. - [What Are Qualified Leads, and How Do You Get Them?](https://www.infront.com/blog/what-are-qualified-leads/): Qualified leads are the liquid gold of a marketing strategy. You want them and they want you. Find out what we are talking about here. - [The Ins and Outs of Optimizing Internal Links](https://www.infront.com/blog/the-ins-and-outs-of-optimizing-internal-links/): We place a lot of emphasis on external links but internal links are important too. Learn more about boosting your SEO with internal links. - [Why Organic Search is More Essential Than Ever](https://www.infront.com/blog/why-organic-search-is-becoming-more-essential-than-ever/): If you're not actively getting traffic from organic search results, with a solid organic SEO strategy, there is hope. Learn how. - [Top 7 SEO Trends to Focus on](https://www.infront.com/blog/top-7-seo-trends-to-focus-on/): Keeping up with the best SEO trends that are constantly changing. We found there are 7 great SEO strategies to use for 2021 that work. - [A Scalable Strategy to Create Content Loops](https://www.infront.com/blog/a-scalable-strategy-to-create-content-loops/): Before you ever produce a content piece, you need to make sure that you’re also looking into the mechanism of the content loops. - [The Difference of SEO and SEM](https://www.infront.com/blog/the-difference-of-seo-and-sem/): SEO and SEM are two terms that are often confused by newbie marketers, and while they may have some overlap, they aren't the same. - [Video Marketing Statistics: Websites with Video Do Better in SEO](https://www.infront.com/blog/video-marketing-statistics-do-better-in-seo/): Videos are an important factor when ranking your website. See why websites with video marketing can help with SEO rankings. - [Boost Landing Page Conversion](https://www.infront.com/blog/how-to-increase-your-landing-page-conversion-rate/): The most powerful conversion tool is your landing page to get visitors to take action. Increase your landing page conversion rate today. - [What is TF-IDF?](https://www.infront.com/blog/what-is-tf-idf/): TF-IDF has been revolutionizing the way businesses approach SEO and marketing. Learn more about term frequency-inverse document frequency. - [Guide to Keyword Mapping](https://www.infront.com/blog/guide-to-keyword-mapping/): Keyword mapping is one of the ways SEO professionals create a site's keyword strategy. Fortunately, keyword mapping is not that hard to do. - [Best Practices for 2021 SEO](https://www.infront.com/blog/best-practices-for-seo-in-2021/): SEO is essential for anyone who owns a website. As 2021 approaches, here are some areas of SEO you should consider keeping up on. - [Understanding Google Guaranteed for Businesses](https://www.infront.com/blog/understanding-google-guaranteed-for-local-businesses-services/): Google Guaranteed is presented as a way to help protect people when booking services online with local businesses by reimbursement. - [Tips for Using LinkedIn for Marketing Your Small Business](https://www.infront.com/blog/tips-for-using-linkedin-for-marketing-your-small-business/): Learn about LinkedIn for marketing and how local businesses can benefit. It is a great way to network with others and build relationships. - [How to Keep Google’s Hands Off Your Google Ads Account](https://www.infront.com/blog/how-to-keep-googles-hands-off-your-google-ads-account/): Hands off your Google Ads account - Google is for-profit company focused on revenue, so consider each and every recommendation carefully. - [The New Instagram Reels](https://www.infront.com/blog/the-new-instagram-reels/): Instagram Reels is the latest update to be released, and it could change the video-marketing arena. Learn more about Instagram Reels - [Copying and Pasting Made Easier - TenClips Tutorial](https://www.infront.com/blog/copying-and-pasting-made-easier-tenclips-tutorial/): Copying and Pasting Made Easier. Check out this blog for a quick TenClips tutorial. Check out our YouTube channel for more! - [Social Media Tips | QUICK hacks for growth (2020)](https://www.infront.com/blog/social-media-tips-quick-hacks-for-growth-2020/): Social Media Tips 2020. Visit our blog to check out these QUICK hacks for growth in 2020. For more information call us today! (719) 577-4404 - [Fast, Cheap, and Effective Digital Marketing](https://www.infront.com/blog/fast-cheap-and-effective-internet-marketing/): Know what to expect when planning an effective digital marketing strategy or when hiring for an internet marketing position. - [What are the 5 different types of digital marketing?](https://www.infront.com/blog/5-types-of-digital-marketing-for-better-business-decisions/): 5 types of digital marketing to provide business owners with the ability to track and measure results to make better business decisions. - [Digital Marketing News October 2020](https://www.infront.com/blog/digital-marketing-news-october-2020/): Digital Marketing News October 2020 read more about current events and new ways to optimize your website. Check out DMM news today!just - [Infront Webworks Wins Global Marketing Award 2020](https://www.infront.com/blog/infront-webworks-wins-global-marketing-award-2020/): Infront's SEO and Digital Marketing Team was announced as a winner for Best Global Travel Campaign in the Global Marketing Awards. - [Google Ads Impression Share and How to Increase it](https://www.infront.com/blog/google-ads-impression-share-and-how-to-increase-it/): Many factors are considered to calculate Google Ads Impression Share (IS) of a PPC account, here are some useful tips on how to grow that KPI further. - [How to Craft Better Headlines in Your Posts for Instagram](https://www.infront.com/blog/5-tips-to-craft-better-headlines-in-your-instagram-posts/): Let’s go over some of the tips to craft better headlines in your instagram posts and how to make your headline stand out from the crowd. - [Is COVID 19 destroying your business?](https://www.infront.com/blog/is-covid-19-destroying-your-business/): If your business is struggling during COVID 19 or you want to help struggling small business check out this blog! Visit our site today! - [5 Digital Marketing Strategies for Local Businesses](https://www.infront.com/blog/5-digital-marketing-strategies-for-local-businesses/): No matter the industry or the products and services your business offers, marketing online is constantly changing. 5 digital marketing strategies for local - [Meet BERT – Google’s algorithm update that is fact checking](https://www.infront.com/blog/meet-bert-googles-algorithm-update-that-is-fact-checking/): Google updates that they have made regarding changes to Google Search, Google News, fact checking and autocomplete using BERT and language processing. - [How To Set Up The Perfect Facebook Page For Your Business](https://www.infront.com/blog/how-to-set-up-the-perfect-facebook-page-for-your-business/): Get help with your Facebook page setup here on our blog! For more direct help or related services, call us at (719) 577-4404 - [5 KEY ELEMENTS FOR SUCCESSFUL PPC CAMPAIGN](https://www.infront.com/blog/5-key-elements-for-successful-ppc-campaign/): Visit our blog to learn more about how you can use these 5 key elements for a successful PPC campaign. Call 719-577-4404 for a free ad quote! - [Understanding Consumer Behavior by Using the Right Data](https://www.infront.com/blog/understanding-consumer-behavior-by-using-the-right-data/): Using Consumer Behavior Analysis to learn more about and better understand your audience. What data do you need to make decisions and improve revenue? - [What is TikTok?](https://www.infront.com/blog/what-is-tiktok/): What is TikTok? Learn more on our blog and website. For more information call one of our experts today at: (719) 577-4404 - [2020 US Search Awards Finalists – Infront Webworks](https://www.infront.com/blog/2020-us-search-awards-finalists-infront-webworks/): SEO & digital marketing team announced that they have been shortlisted as a finalist in 5 categories at the US Search Awards! - [5 PPC Tips for a profitable PPC Campaign in 2020](https://www.infront.com/blog/5-ppc-tips-for-a-profitable-ppc-campaign-in-2020/): Learn 5 fast PPC tips to run a profitable PPC campaign in 2020 including bidding strategies, click through rates, ad formats and more. - [SEO and Digital Marketing Tips 2020 - What is working for us](https://www.infront.com/blog/seo-and-digital-marketing-tips-2020-what-is-working-for-us/): Read about our 2020 SEO and digital marketing tips that I’m noticing are having a positive impact on our marketing campaigns in 2020. - [Dreaded Floaters - Cleaning up your CSS](https://www.infront.com/blog/dreaded-floaters/): Leave the dreaded floaters to position elements in relation to text and take your journey on the stable craft of flexbox. - [Tips for getting Organic Sales through Facebook](https://www.infront.com/blog/tips-on-getting-organic-sales-through-facebook/): Paid Ads are not the only way to get traffic. Here are a few tips and tricks on how to get effective organic sales through Facebook. - [Client Tested Methods to Show ROI from SEO Work](https://www.infront.com/blog/show-roi-from-seo-work/): Learn about client-tested methods that Show ROI or return on investment from your SEO work or digital marketing efforts today! - [The Benefits of Social Media](https://www.infront.com/blog/the-benefits-of-social-media/): Have you asked yourself at some point if it is worth using Social Media as a Digital Marketing tool?The benefits of social media for digital marketing. - [Best Practices for Google Ads PPC During COVID-19](https://www.infront.com/blog/best-practices-for-google-ads-ppc-during-covid-19/): With the experience we have accumulated for PPC during COVID-19, here are some practical tips for better PPC management during major economical shifts - [Keen - Google’s AI or Machine Learning Pinterest Competitor](https://www.infront.com/blog/keen-googles-ai-or-machine-learning-pinterest-competitor/): Keen is a new source of traffic for your website. A potentially powerful way to attract more visitors and referral traffic. Learn more about Keen. - [Improving your online business after lockdown](https://www.infront.com/blog/improving-your-online-business-after-lockdown/): We have put together a list of some of the most effective marketing trends post pandemic to help your online business after lockdown. - [SBA Loans Grants & Unemployment Changes Overview Due to COVID-19](https://www.infront.com/blog/sba-loans-grants-unemployment-changes-overview-due-to-covid-19/): SBA Loans Grants - Our advice is to get with your existing SBA lender or find an SBA Lender in your area to start the process NOW! - [7 SEO Tips To Help Improve Business Website](https://www.infront.com/blog/7-seo-tips-to-help-improve-business-website/): Growing your business should be the goal for every business owner. We share 7 SEO tips that you can do to improve your website SEO performance. - [The Most Common Mistakes Made in PPC Management](https://www.infront.com/blog/the-most-common-mistakes-made-in-ppc-management/): What makes a PPC campaign successful? Good management. Avoid these commonly made PPC management mistakes, turn clicks into conversions. - [What to Know About Mobile First Indexing and Rankings](https://www.infront.com/blog/what-to-know-about-mobile-first-indexing-and-rankings/): Do you have a mobile version of your website? Here's what you should know about how mobile-first index could be impacting your rankings. - [A Crash Course on Brand Monitoring and How You Can Do it](https://www.infront.com/blog/a-crash-course-on-brand-monitoring-and-how-you-can-do-it/): Are you wondering what people are saying about your business brand? Here's how brand monitoring works and how you can do it. - [How to Choose the Best Social Bookmarking Sites to Increase Traffic Today!](https://www.infront.com/blog/how-to-choose-the-best-social-bookmarking-sites-to-increase-traffic/): You understand that SEO is important to traffic, but have you tried using social bookmarking sites? Discover how to choose the best sites. - [Is WordPress the Best Option to Get Your Business On the Internet?](https://www.infront.com/blog/is-wordpress-the-best-option-to-get-your-business-on-the-internet/): There are many options when building a website. Is WordPress the best option for your business website? Learn how we can help. - [The Importance of NAP SEO Consistency for Local Search Placement](https://www.infront.com/blog/the-importance-of-nap-seo-consistency-for-local-search-placement/): If you want to rank locally, NAP SEO consistency is important. Find out how the name, address, phone number listing affects your ranking. - [5 Ways Google Ads Can Transform Your Brand](https://www.infront.com/blog/5-ways-google-ads-can-transform-your-brand/): If you're not using Google Ads, your company is missing out. See how Google Ads can transform your business with successful Pay-Per-Click (PPC) campaigns. - [7 Common SEO Mistakes to Avoid](https://www.infront.com/blog/7-common-seo-mistakes-to-avoid-to-achieve-a-better-rank/): Do you want to boost your rank in the search engines? If so, its imperative that you avoid the 7 common SEO mistakes found here - [Best Practices for Redirecting URLs](https://www.infront.com/blog/best-practices-for-redirecting-urls/): Discover why and how to use a 301 redirect for your website when eliminating we pages or transferring domain names. Redirecting URLs should be done asap. - [7 Tips for Finding the Best SEO Consulting Company](https://www.infront.com/blog/7-tips-for-finding-the-best-seo-consulting-company/): You can't tackle SEO on your own. You need to find great SEO experts. Here's how to find the best SEO consulting services. - [Implementing Social Media Into Your Business Marketing](https://www.infront.com/blog/implementing-social-media-into-your-business-marketing/): Implementing social media into your business is important for businesses. Learn a few tips or do's and don'ts for setting up social media. - [Top 10 Benefits of PPC Ads for Your Company](https://www.infront.com/blog/top-10-benefits-of-ppc-ads-for-your-company/): Have you started considering a PPC strategy but aren't entirely convinced yet? Click here for the top 10 benefits of PPC for your company. - [6 Signs Your Business Should Outsource SEO](https://www.infront.com/blog/6-signs-your-business-should-outsource-seo/): Are you having trouble getting your company website the traffic it deserves? Here are 6 telling signs your business should outsource SEO. - [Infront Webworks Named an E-Commerce SEO Industry Leader by Clutch](https://www.infront.com/blog/infront-webworks-named-an-e-commerce-seo-industry-leader-by-clutch/): Infront Webworks has been named as a 2019 Industry Leader in E-Commerce SEO by Clutch. Read more on the award and the cutomer reviews. - [Onsite SEO vs Offsite SEO - What's the Difference?](https://www.infront.com/blog/onsite-vs-offsite-seo-whats-the-difference/): Discover the difference between onsite and offsite SEO and how to incorporate both into your SEO strategy for ranking. - [9 Tips for Mobile Web Design for a Better User Experience](https://www.infront.com/blog/9-tips-for-mobile-web-design-for-a-better-user-experience/): With mobile search users on the rise, you need an effective site. Here are some helpful mobile web design tips from a web development leader - [Infront Webworks Receives SEO blog 2019 Top SEO Company Award](https://www.infront.com/blog/infront-webworks-receives-seoblog-2019-top-seo-company-award/): Infront receives exclusive award for Best SEO Company and Best Local SEO Company in 2019 from SEOblog.com. See what the award is all about. - [The Ultimate Local SEO Checklist: No Tricks, Just Tips](https://www.infront.com/blog/the-ultimate-local-seo-checklist-no-tricks-just-tips/): X marks the spot! Can your customers find you online? If not, check out our local SEO checklist that will get you on Google Maps! - [Pay-Per-Click Marketing: 5 Reasons Why Use AdWords](https://www.infront.com/blog/pay-per-click-marketing-5-reasons-why-use-adwords/): Do you need an effective way to bring in new customers. Here are some reasons to focus on a pay-per-click marketing strategy. - [Fundamentals of META Tag Optimization](https://www.infront.com/blog/fundamentals-of-meta-tag-optimization/): Get a better understanding of what Meta Tags do and how to do them properly to get better rankings for your website with onsite optimization. - [8 Common Web Design Mistakes & How to Avoid Them](https://www.infront.com/blog/8-common-web-design-mistakes-how-to-avoid-them/): Web design can make or break the online success of your business. Iron out any potential wrinkles with these tips on web design. - [The Impact of Local Business Reviews: What You Need to Know](https://www.infront.com/blog/the-impact-of-local-business-reviews-what-you-need-to-know/): Are you trying to improve your website and rank? If so, it's important to understand the impact of local business reviews. Learn more. - [What is Social Bookmarking and Why Does it Matter With SEO](https://www.infront.com/blog/what-is-social-bookmarking-and-why-does-it-matter-with-seo/): What is social bookmarking? If you want to boost your SEO and get your business noticed, you may want to learn about social bookmarking. - [5 Simple Tips to Boost your Small Business SEO Results](https://www.infront.com/blog/5-simple-tips-to-boost-your-small-business-seo-results/): Are you ready to boost your website's rank and visibility? Use our 5 simple tips to boost your small business. Get your business to the top of SERPs! - [Everything You Need to Know About Removing Toxic Links](https://www.infront.com/blog/everything-you-need-to-know-about-removing-toxic-links/): Links are not all created equal. Discover how to remove toxic links that are damaging to your site and your search engine optimization. - [A Beginner's Guide to Creating A PPC Strategy](https://www.infront.com/blog/a-beginners-guide-to-creating-a-ppc-strategy/): Getting started or need a refresher on PPC strategy online advertising? Learn about the basics of setting up a PPC campaign for your company. - [Google My Business Help - Optimizing Your Google Business Page for Local Search Results](https://www.infront.com/blog/google-my-business-help-optimizing-your-google-business-page-for-local-search-results/): Google My Business is a great way to get listed in Google search and drive more traffic to your website. See how to get and optimize your GMB page. - [How to Build Your Digital Marketing Plan to Grow Your Consumer Base](https://www.infront.com/blog/how-to-build-your-digital-marketing-plan-to-grow-your-consumer-base/): Data plays an essential role in your digital marketing plan. If you expect to grow online, you need a strategy built on marketing objectives. - [The 10 Best Social Media Scheduling Tools for 2019](https://www.infront.com/blog/the-10-best-social-media-scheduling-tools-for-2019/): Discover our tools for Social Media scheduling activities for your business. Let the tools work for you and help your campaigns run smoothly. - [A Guide to Find Your Voice and Making an Impact With Your Branding](https://www.infront.com/blog/a-guide-to-find-your-voice-and-making-an-impact-with-your-branding/): It's time to speak up and let your brand's voice take shape. Here's a guide to company branding with communication. See how Infront can help your business. - [Internal Linking and SEO: What Impact Do Internal Links Have?](https://www.infront.com/blog/internal-linking-and-seo-what-impact-do-internal-links-have/): Internal and external backlinks are important to help rank your website. See a few strategies for internal link building. - [Infront Webworks Receives Clutch’s 2019 Top B2B Advertising & Marketing Award](https://www.infront.com/blog/infront-webworks-receives-clutchs-2019-top-b2b-advertising-marketing-award/): Infront Webworks announces the prestigious Clutch 2019 B2B Advertising and Marketing award. As the #1 rated company in Colorado for Advertising & Marketing - [6 tips to optimize your Pinterest profile effectively-Guest Blog](https://www.infront.com/blog/6-tips-to-optimize-your-pinterest-profile-effectively-guest-blog/): Businesses can leverage Pinterest’s powerful engagement rate to promote themselves. But first, they need to understand how Pinterest works. - [A Guide to Google’s Local Services Ads - Google Guaranteed](https://www.infront.com/blog/your-guide-to-google-local-services-ads-google-guaranteed/): Advertise With Google Local Service Ads as a Google Guaranteed Business to build trust and receive leads directly from potential customers - [What is Pinterest?](https://www.infront.com/blog/what-is-pinterest-and-how-does-it-work/): What is Pinterest and how does it work? This sheds light on Pinterest and how to get the most out of this social media website and app. - [Semantic SEO- Understanding Intent](https://www.infront.com/blog/semantic-seo-understanding-intent/): Semantic SEO is all about creating the content your ideal user is already searching for. It is all about keywords, and keyword phrases. - [Infront Webworks Selected “Best SEO Company” at The Best of Small Business Awards](https://www.infront.com/blog/infront-webworks-selected-best-seo-company-at-the-best-of-small-business-awards/): The Infront Webworks team is excited to announce the winner of the best SEO company in 2018 by the Best Of Small Business Awards. - [Infront Webworks Included in Clutch's Global Marketing & Advertising Awards](https://www.infront.com/blog/infront-webworks-included-in-clutchs-global-marketing-and-advertising-awards/): Infront Webworks is recoginized for the work done in 2018 by Clutch as a global marketing and advertising leader with the 2018 award. - [Optimizing for Voice Search](https://www.infront.com/blog/optimizing-for-voice-search/): With the increasing usage of mobile devices, voice search has become an increasingly higher-used tool for people searching online. - [WordPress Gutenberg Visual Editor- Pro’s & Con’s](https://www.infront.com/blog/wordpress-gutenberg-pros-cons/): Get the insights on Gutenberg. This is Wordpress's new solution to page text editing on your Wordpress site. See how to use it or turn it off. - [Infront Webworks Wins U.S. Search Award](https://www.infront.com/blog/infront-webworks-wins-u-s-search-award/): Infront is proud to be a winner of the U.S Search Award for 2018 for the Best Local Campaign. It is a premier award for the team and client - [Infront Webworks Named Leading Healthcare Industry SEO Provider!](https://www.infront.com/blog/infront-webworks-named-leading-healthcare-industry-seo-provider/): Infront Webworks is proud to be listed among the best Agencies providing SEO provider services for the Healthcare Industry. - [Infront Webworks visits Google](https://www.infront.com/blog/infront-webworks-visits-google/): We’re excited to take part in Elevator, Google’s new and exclusive business accelerator program for select Google Partner businesses. - [How to Keep Your Shoppers from Clicking-away During Check Out](https://www.infront.com/blog/how-to-keep-your-shoppers-from-clicking-away-during-check-out/): A glaring difference between shopping online and in real life is that it’s much easier for shoppers to abandon items in the buying process. - [Infront Webworks U.S. Search Awards Finalist](https://www.infront.com/blog/infront-webworks-u-s-search-awards-finalist/): The 2018 US Search Awards, is a competition that celebrates the very best in SEO, PPC, Digital Marketing and Content Marketing in the US. - [What is a Manual Action in Search](https://www.infront.com/blog/what-is-a-manual-action-in-search/): What exactly is a “Google manual action”? It’s a penalty placed on your website by Google often for being “too spammy”. See more information. - [8 Actionable SEO Tips You Can Start Today](https://www.infront.com/blog/8-actionable-seo-tips-you-can-start-today/): Every website could use a boost! Check out these onsite actionable SEO tips and tricks that SEO experts swear by to help in rankings. - [What is Site Speed and how to optimize for it](https://www.infront.com/blog/what-is-site-speed-and-how-to-optimize-for-it/): How to optimize website site speed for search placement. Tips and tools for improving your websites load time to rank better in search placement. - [Dealing with Duplicate Content](https://www.infront.com/blog/dealing-with-duplicate-content/): Visit us to learn how to optimize your E Commerce website by dealing with duplicate content. Infront has the leading Marketing team in Colorado Springs - [META Tag Optimization - Describing what the page is about](https://www.infront.com/blog/meta-tag-optimization/): Meta tag optimization is an “SEO 101” best practice. When used correctly meta tags tell the user and Google what your page is about and how to index it. - [Beginner's Guide to XML Sitemap Creation and Installation](https://www.infront.com/blog/beginners-guide-to-xml-sitemap-creation-and-installation/): Your website's success begins with its sitemap. Discover what an XML sitemap is, how to create one, and installation best practices! - [The Beginner's Guide to Understand Algorithms and How they Affect SEO](https://www.infront.com/blog/the-beginners-guide-to-understand-algorithms-and-how-they-affects-seo/): Discover the in's and out's of Google's algorithms and how they affect SEO rankings when they are constantly changing. See all the details. - [6 Facebook Advertising Tips for an Unstoppable Campaign](https://www.infront.com/blog/6-facebook-advertising-tips-for-an-unstoppable-campaign/): Facebook is a great resource for business advertising. See our top 6 tips for Facebook advertising and how to get results for your business. - [Infront Webworks Wins CSBJ 2018 Best Web Development Company Award](https://www.infront.com/blog/infront-webworks-wins-csbj-2018-best-web-development-company-award/): Infront Webworksis pleased to annount our new award in 2018 for Colorado Springs Business Journal Best Web Development Company. - [Setting Up Bing Webmaster Tools](https://www.infront.com/blog/setting-up-bing-webmaster-tools/): Installing and monitoring Bing Webmaster Tools is a good idea and an SEO best practice. Learn more how to do it and get it done right. - [New Google Search Console URL Inspection Tool](https://www.infront.com/blog/new-google-search-console-url-inspection-tool/): Search Console allows users to review data and run diagnostics on their site using a Google-friendly and Google created tool. - [Website speed fundamentals, assessment tools, and best practices](https://www.infront.com/blog/website-speed-fundamentals-assessment-tools-and-best-practices/): Want to get better rankings in Google? Your website speed may be an issue. See how you can increase the spped of your site with free tools. - [Anchor Text Optimization](https://www.infront.com/blog/anchor-text-optimization/): Anchor text is the clickable, hyperlinked text on a webpage – it is usually blue and underlined. Learn about anchor text optimization. - [Google Analytics Installation - A How To Guide](https://www.infront.com/blog/google-analytics-install/): Google Analytics is an important tool to measure how your website is performing. Get the 4 steps for Google Analytics Installation. - [Digital Marketers Sound Off Book Features Infront Team Member Mike Hodgdon](https://www.infront.com/blog/digital-marketers-sound-off-book-features-infront-team-member-mike-hodgdon/): Digital marketers sound off is a book where you’ll find over a hundred top digital marketing specialists sharing their favorite tools, and tips - [2018 Landy Award Winner Infront Webworks](https://www.infront.com/blog/2018-landy-award-winner-infront-webworks/): Infront was the 2018 Landy Award winner from Search Engine Land for Best Local Search Marketing Initiative and Best Overall SEO - [Webpage Status, and Error Codes](https://www.infront.com/blog/webpage-status-and-error-codes/): Websites produce code based on availability or non-functioning problems. Learn webpage status and error codes in this post. - [Important July SSL Deadline for Chrome](https://www.infront.com/blog/important-july-ssl-deadline-for-chrome/): July SSL Deadline for Chrome, if you haven’t heeded Googles various warnings about the need for SSL, the impact could be great. - [Announcing remaining Colorado Springs Digital Marketing Classes, Workshops & Events](https://www.infront.com/blog/infront-webworks-announces-remaining-2018-digital-marketing-classes-workshops-events/): Infront Webworks is working with Google and GYBO helping Colorado Springs small businesses grow their presence online with a series of great workshops - [Competitor Keyword Research](https://www.infront.com/blog/competitor-keyword-research/): If you sell a product or service online then you need to start doing competitor keyword research. It can help improve your search rankings. - [What is NAP and Best Practices- Local SEO](https://www.infront.com/blog/what-is-nap-and-best-practices-local-seo/): So What is NAP? NAP is an acronym for “name, address, phone”. The goal is to be consistent both on and off your business information. - [301 Redirects - Save your Search Placement](https://www.infront.com/blog/301-redirects-save-your-search-placment/): 301 redirects are an important code in a website that most business owners don't know about. It preserves the pages rank visibilty. Learn more about 301's - [Best SEO Companies in Colorado Springs](https://www.infront.com/blog/best-seo-companies-in-colorado-springs/): Infront Webworks receives a premier industry award from Clutch for 2018. We were listed as a winner of of the best SEO Companies in Colorado Springs - [Infront Webworks Honored as Finalist For 2018 Landy Awards](https://www.infront.com/blog/infront-webworks-honored-as-finalist-for-2018-landy-awards/): 2018 is a big year for Infront Webworks in Colorado Springs for being honored as a finalist for the Landy Awards Best Local Search Marketing. - [What is CSS Minify and How to Implement It](https://www.infront.com/blog/what-is-css-minify-and-how-to-implement-it/): By minifying your code, stripping away all the extra spaces, results in a ‘clean’ code that the computer can read and implement quickly. - [10 Schema Codes You Need for Successful SEO](https://www.infront.com/blog/10-schema-codes-you-need-for-successful-seo/): Schema Codes are Microdata that helps search engines read and serve your custom content better. The schema markup is in the HTML code - [8 Statistics that Prove Responsive Web Design is Essential to SEO](https://www.infront.com/blog/8-statistics-that-prove-responsive-web-design-is-essential-to-seo/): Responsive web design is essential. If the website doesn't work on different devices, visitor retention and search placement go down. - [6 Simple Steps to Setup and Use Pinterest](https://www.infront.com/blog/6-simple-steps-to-setup-and-use-pinterest/): Ready to start pinning? Follow this easy guide to get started on Pinterest. - [All About Image Search Engine Optimization](https://www.infront.com/blog/all-about-image-search-engine-optimization/): Images are a vital part of on-page optimization, especially if you work in SEO. Image optimization can be a major driving force for traffic to your website. - [Make Sure You're Equipped for Online & Offline Sales](https://www.infront.com/blog/this-is-how-to-make-sure-youre-equipped-for-online-and-offline-sales/): There are many ways to market a business. From online or offline marketing, there are several things to consifder for retail strategy. - [10 Fastest Growing Digital Marketing Companies](https://www.infront.com/blog/10-fastest-growing-digital-mrketing-companies/): The Silicon Review selected Infront Webworks as one of the "10 Fastest Growing Digital Marketing Companies of 2018". - [Infront Recognized as Top Colorado Springs Digital Agency](https://www.infront.com/blog/infront-recognized-as-top-colorado-springs-digital-agency/): Infront webworks recognized by Clutch as a top Colorado Springs Digital Agency for all the work in web design and search engine optimization. - [SEO Success Story interview with Stephanie Hooper](https://www.infront.com/blog/seo-success-story-interview-with-stephanie-hooper/): Matt Boyd reached out to our Expert SEO Specialist Stephanie Hooper for a piece he was doing for his blog. - [RankWatch's Interview with Mike Hodgdon](https://www.infront.com/blog/rankwatches-interview-with-mike-hodgdon/): Rankwatch interviews Michael Hodgdon as part of a blog series entitled "Get to learn from the leading Digital Marketers from all around the world" - [WebCEO's Interview with Mike Tortorice](https://www.infront.com/blog/webceos-interview-with-mike-tortorice/): WEBCeo reached out to Mike Tortorice and wanted to discuss doing an interview and case study. - [Content Marketing Statistics that Marketers Should Know, but Don’t](https://www.infront.com/blog/content-marketing-statistics-that-marketers-should-know-but-don-t/): Marketers need to stay abreast of data that can help them survive in the digital landscape of marketing, and especially content marketing. - [Okay Google, “What is Voice Search SEO?”](https://www.infront.com/blog/okay-google-what-is-voice-search-seo/): An look into what goes into a web page for Google Voice Search, such as, voice search statistics, voice search SEO, and answering questions using headers. - [10seos Unveils 2017 Top SEO Companies](https://www.infront.com/blog/10seos-unveils-the-list-of-2017-top-seo-companies-for-samll-business/): Infront Webworks of Colorado Springs made the list of Top SEO Companies for small business in 2017. Thanks to the team and customers. - [What’s Up with the New Search Engine Results Meta Description?](https://www.infront.com/blog/what-s-up-with-the-new-search-engine-results-meta-description/): Google changes the rules for Meta description and their character length limitations. See what Google has changed and how it may affect you. - [Infront Webworks Recognized as a Leading 2017 Global SEO Agency](https://www.infront.com/blog/infront-webworks-recognized-as-a-leading-2017-global-seo-agency/): We’re very excited that Infront Webworks has been recognized as a leading global SEO agency in 2017 by Clutch. See more on the announcement. - [Infront finalist in US Search Awards](https://www.infront.com/blog/best-seo-agency-us-search-awards/): We recently learned that our SEO team at Infront Webworks is a finalist for the US Search Awards in the “Best Small SEO Agency” category for 2017 - [Infront Webworks Achieves LSA's Digital Marketing Certification](https://www.infront.com/blog/infront-webworks-achieves-lsas-digital-marketing-certification/): Infront announces that they are proud to be the 11th company in the U.S. to become a recipient of the LSA Digital Marketer Certification. - [What to look for in CMS](https://www.infront.com/blog/what-to-look-for-in-cms/): Do you add content to your website? If so, a CMS would be the right fit. We’ve come up with a list of things you should consider when looking for a CMS. - [INFRONT WEBWORKS TOP SEO SERVICE PROVIDER IN THE UNITED STATES](https://www.infront.com/blog/infront-webworks-top-seo-service-provider-in-the-united-states/): Infront Webworks a web strategy, web design, and SEO service company from Colorado Springs, has earned a rank among the market leaders of the United States. - [Google Called & My Business Listing Expired](https://www.infront.com/blog/google-called-and-my-business-listing-expired/): Don't fall for the scam: Your Google My Business listing has expired. It is a way for scammers to get access to your account or charge you. - [20 Common Wordpress SEO Mistakes To Avoid](https://www.infront.com/blog/20-common-wordpress-seo-mistakes-to-avoid/): To increase your website rankings, there are some mistakes to avoid. We have included some of the most common WordPress SEO mistakes. - [5 Ways UX can Improve Your SEO](https://www.infront.com/blog/5-ways-ux-can-improve-your-seo/): Advanced CRO or Conversion Rate Optimization is often described as A/B testing and can involve an expensive trial & error process to improve your SEO. - [E-Commerce Growth, Innovation Predicted](https://www.infront.com/blog/e-commerce-growth-innovation-predicted/): Ecommerce is the future for online retail. Infront Webworks is a digital marketing leader in helping develope sites for e-commerce growth. - [2017 Top SEO Service Provider in the United States](https://www.infront.com/blog/2017-top-seo-service-provider-in-the-united-states/): TopAgency, an independent research-and-review platform for IT firms, has ranked Infront Webworks among the top sixteen SEO service firms in the US. - [2017 CSBJ Best Website Development Company](https://www.infront.com/blog/2017-csbj-best-in-business-winner/): Infront Webworks earned the 2017 Colorado Springs Business Journal award for Best Website Development Company. - [Infront stays ahead in digital world](https://www.infront.com/blog/infront-stays-ahead-in-digital-world/): Infront was interviewed by the Colorado Springs Business Journal on how to stay ahead in the digital world of marketing. See the interview with Matt Palis - [Social Media Marketing for Business](https://www.infront.com/blog/business-social-media-marketing/): See why integrating social media marketing into your search engine optimization strategy is essential for your company’s success in 2017 - [Sitefinity: Content Management Strength and Usability](https://www.infront.com/blog/sitefinity-content-management-strength-and-usability/): Sitefinity, a high-end CMS, delivers web-based content management, e-commerce and robust marketing tools. A good option for your website. - [Everything You Need to Know Before You Buy SEO](https://www.infront.com/blog/everything-to-know-before-you-buy-seo/): Deciding to hire someone to do your websites SEO is an investment and a big decision. See theh different options before you buy SEO - [What Makes The Infront Webworks Expert SEO Team So Effective](https://www.infront.com/blog/colorado-springs-seo-experts/): When you’re working with an SEO team, you need a consultant or company that can easily assess, strategize, implement, and report results effectively. - [Redesign Your Business Website at Least Every Three Years](https://www.infront.com/blog/redesign-website-every-3-years/): The upkeep of your business website ensures you are making a good first impression, in line with search engine algorithms, and with security. - [Top 10 Local SEO Tips for Your Local Businesses](https://www.infront.com/blog/top-10-local-seo-tips-for-local-businesses/): We are going to focus on the top 10 local SEO tips essential for businesses online. How to Increase local traffic and potential customers to your site. - [Zoey: High Performance Ecommerce](https://www.infront.com/blog/zoey-high-performance-ecommerce/): Zoey is an ecommerce platform that you ocan use to market your products online. See the aspects that the Zoey platform excells in. - [Why Would You Use Radio Advertising?](https://www.infront.com/blog/why-would-you-use-radio-advertising/): Is radio advertising still an effective marketing tool for your company? Advertising on the radio for you business is still a great branding - [Innovative Web Design that Lasts](https://www.infront.com/blog/innovative-web-design-that-lasts/): Hiring a website company to do a new website doesn't mean that you will get a god functional site. You need a company that does a innovative web design. - [Tips on Choosing a Digital Agency Part III: When Marketers and Designers Work Together, You Win](https://www.infront.com/blog/tips-on-choosing-a-digital-agency-part-iii-when-marketers-and-designers-work-together-you-win/): Choosing a digital agency to work with for a website is an important factor when trying to align design and SEO. See why this is important. - [How Advertising Affects Consumer Behavior](https://www.infront.com/blog/how-advertising-affects-consumer-behavior/): An ad is a way for consumers to find out about products they need. Understanding how advertising affects consumer behavior will help create better ads. - [BigCommerce: How We Unleash Power, Punch, and Performance On Your Ecommerce Site](https://www.infront.com/blog/bigcommerce-how-we-unleash-power-punch-and-performance-on-your-ecommerce-site/): Infront Webworks uses BigCommerce, a cloud-based shopping cart software provider for selling physical or digital products online for an ecommerce site. - [How Businesses in Colorado Springs Can Utilize Local SEO (Infographic)](https://www.infront.com/blog/how-businesses-in-colorado-springs-can-utilize-local-seo-infographic/): It is important to have an online presence with local SEO. When searching for your business in Colorado Springs, you want great results. - [How Has Technology Changed Traditional Marketing](https://www.infront.com/blog/how-has-technology-changed-traditional-marketing/): See how exactly has technology changed traditional marketing and to what effect via the internet and mobile searches and social media. - [Infront Announces Ryan Knaak as new Senior SEO & Marketing Specialist](https://www.infront.com/blog/new-senior-seo-specialist-ryan-knaak/): Infront announced Ryan Knaak has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing Specialist. - [SEMrush Case Study & Interview with Mike Hodgdon](https://www.infront.com/blog/february-2-2017/): 2017 SEMRush case study on the Infront Webworks SEO team's use of SEMRush. Based on the success the team had utilizing the SEO tool. - [Infront Announces Josh Holloway New Senior SEO & Digital Marketing Specialist](https://www.infront.com/blog/senior-seo-specialist-josh-holloway/): Infront announces Josh Holloway has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing - [Infront Announces Chris Wallace Addition of New Senior SEO Specialist](https://www.infront.com/blog/chris-wallace-addition-senior-seo-specialist/): Infront announces Chris Wallace has joined the Digital Agency’s team of expert and innovative staff as Senior SEO Specialist. - [Advertising for Small Business Owners](https://www.infront.com/blog/small-business-advertising/): Advertising for small business and placing those ads in front of the right people will take a bit of work, but the return on investment is worth it. - [Which Advertising is Most Effective?](https://www.infront.com/blog/advertising-colorado-springs/): Depending on your particular industry and target market, different media outlets might be more effective than others for advertising. - [Is WordPress a good, fast, inexpensive option for my website?](https://www.infront.com/blog/is-wordpress-a-good-fast-inexpensive-option-for-my-website/): Is Wordpress the right platform for your companies website? Get some tips on deciding if Wordpress is the right option and how to get started. - [If your WordPress site has been hacked, we can help](https://www.infront.com/blog/if-your-wordpress-site-has-been-hacked-we-can-help/): If your WordPress site has been hacked, we can help. Infront can get your site back up to running speed with improved security measures. - [My WordPress Site Has Been Hacked, Who Can Help?](https://www.infront.com/blog/my-wordpress-website-been-hacked/): Whether you’re looking for help with an already hacked website or trying to prevent future hacks, we can help you find a solution for WordPress security - [When to Hire a Marketing Agency](https://www.infront.com/blog/when-to-hire-a-marketing-agency/): Business owners need to focus on the activities of their business. Marketing takes a lot of time and expertise. When is it time to hire a marketing agency. - [How to obtain Position Zero For SEO?](https://www.infront.com/blog/how-to-obtain-position-zero-for-seo/): What is position zero? Why is it better and how do you get your website ranked in the position zero spot on the first page. See why and how. - [Is WordPress the Fastest and Least Expensive Way to Get Your Business On the Internet?](https://www.infront.com/blog/wordpress-fast-inexpensive/): Getting your business online can be completcated and expensive. So is Wordpress the best way to get online. See our opinion in this article. - [Internet Stats & Facts for 2016](https://www.infront.com/blog/2016-internet-statistics/): A list of useful internet stats with the aim of providing you with the ultimate compendium of internet and hosting statistics and facts. - [5 Reasons to Have a Professional Design Your WordPress Site](https://www.infront.com/blog/professional-design-wordpress-design/): Building a professional website requires a level of expertise that only professional website designers have. Professional design. - [In the Mobile ERA: The Evolution of Digital Tracking, Statistics and KPIs](https://www.infront.com/blog/mobile-kpis-and-analytics/): In today’s technology-driven world, mobile is the first line of inquiry when it comes to consumerism. See how to track statistics and KPIs - [21 Ways to Enhance Creativity and Learn Something New](https://www.infront.com/blog/21-ways-to-enhance-creativity-and-learn-something-new/): 21 ways to enhance your creativity and learn something new. Challenge yourself and have fun, improving your outlook and mental well being. - [How Marketing Differs for Different Generations](https://www.infront.com/blog/how-marketing-differs-for-different-generations/): what techniques can you employ to make sure you hit the sweet spot with each generation as marketing differs for different generations? - [Get Your Free Business Listing on Google Maps](https://www.infront.com/blog/free-business-listing-on-google-maps/): Google My Business puts your business info in Google Search and Google Maps so customers can find you on any device they are using. - [How Television Advertising Affects Your Online Presence](https://www.infront.com/blog/how-television-advertising-affects-your-online-presence/): Consider using multi-platform advertising strategy in your business like both traditional television advertising and online advertising. - [Sitting is the new smoking](https://www.infront.com/blog/sitting-is-the-new-smoking/): See why sitting all day your job can be detrimental to your health and the top things that you can do throughout the day to improve blood flow. - [Why Isn’t Sitefinity Sending Password Reset Emails?](https://www.infront.com/blog/why-isnt-sitefinity-sending-password-reset-emails/): In Sitefinity, password reset doesn’t work on its own right away. You have to configure the SMTP settings and the password recovery link first. - [Every Time Someone Uses Duplicate Content A Puppy Dies...](https://www.infront.com/blog/every-time-someone-uses-duplicate-content-a-puppy-dies/): Copying content to your website may be an easy way to build your site, but Google calls this duplicate content and will penalize your site. - [Platforms are Foundational: Tips on Choosing a Digital Agency Part 2](https://www.infront.com/blog/choosing-website-content-management-systems-cms/): Choosing the right platforms for your website and business will create a solid foundation so that your website can meet your business needs. - [Can I Get a Secure Website for Free?](https://www.infront.com/blog/free-ssl/): SSL is basically getting your website secure. There are several ways and several prices to get a secure website. See our options for you that works best - [Infront Webworks Announces Addition of New Senior SEO Specialist- Michael Tortorice](https://www.infront.com/blog/seo-specialist-michael-tortorice/): Infront announced Mike Tortorice has joined the Digital Agencies team of expert and innovative staff as Senior SEO Specialist. - [Website Redesign Checklist - 10 Steps to Mitigate Loss of Rankings](https://www.infront.com/blog/website-redesign-cheklist/): At some point every company will need to go through a website redesign. We made up 10 quick steps to redesign a website without loss of rankings. - [The Effective Relationship Between Television Advertising and Social Media Ads](https://www.infront.com/blog/the-effective-relationship-between-television-advertising-and-social-media-ads/): In the case of advertising, social media ads, SEO, and PPC are battling with traditional advertisement platforms like network/cable television and radio. - [CIO Story -50-Most Powerful Google Tech Providers](https://www.infront.com/blog/cio-story-50-most-powerful-google-tech-providers/): Included are excerpts from the CIO Story article in the "50-Most Powerful Google Tech Providers" July 2016 edition, featuring Infront. - [How to Stand Out from Your Competition with Trust](https://www.infront.com/blog/how-to-stand-out-from-your-competition-with-trust/): When companies are looking to hire a company to do their SEO, one big factor is do they stand out from your competition. This is what Infront does. - [Using SEMRush for Competitor Analysis](https://www.infront.com/blog/using-sem-rush-for-competitor-analysis/): One of the tools I use to do my competitive analysis is SEM Rush. Here is an overview of the modules I use and how them to analyze the competition. - [Is open source software like WordPress and Magento really free?](https://www.infront.com/blog/is-open-source-software-like-wordpress-and-magento-really-free/): Open source is a community of independent developers contributing to the development made publicly available for free for anyone to use. - [The Risk of Not Implementing Cybersecurity in your Business](https://www.infront.com/blog/not-implementing-cyber-security/): The majority of all cybersecurity breaches are a direct result of human error, not a lack of defense. Learn about the risk. - [Google Changes SERP Title and Description Length](https://www.infront.com/blog/serp-title-description-length-change/): Google changes the title and description length in Serps. Title tags have increased from around 50-60 characters to 70-71. - [The Win/Win of Corporate Wellness Programs](https://www.infront.com/blog/corporate-wellness-programs/): One of the latest benefits at many companies are wellness programs. See what the benetfits are for companies and it's employees. - [SEJ's 2016 SEO & Online Marketing Annual Report- Key Takeaways](https://www.infront.com/blog/2016-seo-online-marketing-annual-report/): Search Engine Journal asked online marketers and those involved in the digital marketing industry to take a survey. Get the takeaways here. - [Instructions for Creating a Feather (MVC) widget](https://www.infront.com/blog/how-to-create-feather-mvc-widget/): These instructions are for a Feather (MVC) widget, but you’d retrieve the same value if you were using a regular Sitefinity widget - [Do you want fries with that? Tips on choosing your digital agency (Part 1)](https://www.infront.com/blog/choosing-your-digital-agency/): There are many things to consider when choosing your digital agency. This is a breakdown of some tips of what to look for and options. - [Optimizing Your Website to Rank for Multiple Locations](https://www.infront.com/blog/optimizing-your-website-to-rank-for-multiple-locations/): Here are a few of the things I learned about optimization, both onsite and off when you want to rank for multiple locations. - [Infront Webworks Announces Addition of New Senior SEO Specialist- Stephanie Hooper](https://www.infront.com/blog/seo-specialist-stephanie-hooper/): Infront announces Stephanie Hooper has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing Specialist. - [How to Build Traffic To Your Website Or Blog Using Social Media](https://www.infront.com/blog/build-traffic-with-social-media/): Social Media had brought a new playing field to the game on driving traffic to your website. Here are a few examples and tips for you. - [How and Why Your Website Should be Building Links in 2016 (Infographic)](https://www.infront.com/blog/link-building-2/): When it comes to building links, you should always stay away from purchasing them or receiving them from low-quality websites. - [I Can't Afford Ecommerce!](https://www.infront.com/blog/determining-cost-for-ecommerce-websites/): Making a new ecommerce website can be very expensive. What happens when you can't afford ecommerce. There are options we want to share with you. - [Reasons why Google Suspends Local Search Listings](https://www.infront.com/blog/reasons-why-google-suspends-local-search-listings/): There are instances where a Google local search listing gets suspended. Find out below which are the most common causes for suspension - [Top 5 Marketing Services for Businesses in Colorado Springs](https://www.infront.com/blog/top-5-marketing-services-for-businesses-in-colorado-springs/): Marketing your business can't be reliant on only 1 or 2 forms of advertising. See our list of the top 5 marketing services for businesses. - [Setting up Your Company for Success with Social Media](https://www.infront.com/blog/social-media-small-business-tips/): Social signals are more and more of a factor for search ranking and link building, Social Media platforms are an area you can't ignore. - [How Mobile Shopping Increases In-Store Purchases](https://www.infront.com/blog/mobile-shopping-increases-store-purchases/): Recent search data from Google and other third-party platforms have provided some useful information in regards to the habits of mobile shopping - [All of My Pins, Reviews & Knowledge Panel for Google My Business Are Gone?](https://www.infront.com/blog/all-of-my-pins-reviews-knowledge-panel-are-gone/): The why and how to fix in Google My Businesswhen you discover the your pins, reviews and knowledge panel for Google My Business are gone. - [What is Google's Adwords Quality Score?](https://www.infront.com/blog/adwords-quality-score/): Google Adwords works for everyone, marketer and customer alike. But how do you make the most of your Google Adwords performance? - [Colorado Springs Google Guides have their Very Own Online Community](https://www.infront.com/blog/colorado-springs-google-guides-community/): Earlier this week Google added the “Colorado Springs” pin on the Google Guides Map. What’s that mean for Colorado Springs? - [Analytics ”Not Provided Keywords” Semi-Provided](https://www.infront.com/blog/google-analytics-not-provided-keywords-workaround/): Exiting Google Analytics and visiting Google Search Console, you can get some recent results that will include the “not provided keywords” category - [How to Get Your Pin to the Top of Google Search](https://www.infront.com/blog/google-pin-top-search-placment/): Get your business pin and in Google My Business. It's the area at the top of the page, above the organic results, right below the paid Adwords ads. - [SEO in 2016](https://www.infront.com/blog/seo-in-2016/): With the new year comes new trends in the SEO World, the do’s and dont's of SEO in 2016. Get our points on SEO and optimization this year. - [Event: SEO & Digital Marketing Tips for 2016](https://www.infront.com/blog/seo-tips-for-2016/): The CSBDC organized an SEO & Digital Marketing event in Monument, with the Infront SEO team providing the training, and educational resources - [Pros & Cons: SEO vs. AdWords](https://www.infront.com/blog/seo-and-adwords/): Can Google AdWords and SEO work together, hand-in-hand, to get the most out of your website? get the pros & cons of SEO and Adwords. - [Why Responsive Web Design Is Worth The Investment](https://www.infront.com/blog/responsive-design/): Responsive web design affects mobile reach and it can benefit your business in other aspects as well. Mobile-optimized sites have a positive impact on SEO, - [Changing Local Search Factors](https://www.infront.com/blog/local-search-factors/): How to optimize your website to rank in the top of local search results can be daunting. Learn about the changing local search factors. - [Infront Team Certifies in Google's Specialist Challenge](https://www.infront.com/blog/googles-5pecialist-challenge/): Infront Webworks is always striving to keep it's team on the cutting edge of best practices, we have 3 specialists! Rory, Jason and Mike - [Event: Put Your Colorado Springs Business on the Map by End of Day!](https://www.infront.com/blog/google-map-pin-event/): Infront Webworks Local Seminar Can Put Your Colorado Springs Business on the Map by End of Day! Google Pin placement seminar - [Optimize Your Google Business Page: Virtual Tours](https://www.infront.com/blog/google-trusted-virtual-tour-optimization/): Virtual Tours are a fantastic affordable avenue to quickly & easily optimize your Google Local Business profile on Google+ - [Do Mobile Ads Really Work to Drive Revenue, Traffic, and Leads?](https://www.infront.com/blog/do-mobile-ads-work/): Mobile Ads PPC advertising is not a silver bullet but if you focus on generating leads and revenue it can be a viable part of your marketing - [What is Flickr and Why You Should Be Using It to Help Your SEO](https://www.infront.com/blog/flickr-for-seo/): What is Flickr? It is used to power images and boost search engine optimization. It is often overlooked and can be an effective tool. - [What Is Meetup.com and Why You Should Be Using It to Help Your SEO](https://www.infront.com/blog/colorado-springs-seo-meetup-2/): Meetup.com offers DoFollow links to your website, so your profile can help boost your websites chance of climbing the page ranks. - [What is Instagram and Why You Should Be Using It to Help Your SEO](https://www.infront.com/blog/instagram-seo/): On Instagram use hashtags like you would SEO keywords. Think of phrases or terms to describe your brand, and use them wisely. - [What is Tumblr and Why You Should be Using it to Help Your SEO](https://www.infront.com/blog/using-tumblr-for-seo/): Social media platforms like Facebook, Twitter, and Pinterest code external links as NoFollow. Tumblr links are DoFollow, so use it for SEO. - [How To Drive Traffic To Your Website Using Reddit](https://www.infront.com/blog/reddit-com-for-seo/): Drive traffic to your website by using Reddit, a mass of multiple communities, or subreddits, with users dedicated to a subject. - [How Does Machine Learning & AI Affect SEO?](https://www.infront.com/blog/how-does-machine-learning-ai-affect-seo/): Google and other search engines use machine learning and AI artificial intelligence to present a user with the most relevant search. - [Free Service to "Get your Colorado Springs Business" on Google Maps](https://www.infront.com/blog/free-google-maps-help/): Lets Put Colorado Springs on the Map workshops and seminars. Workshops include Google Maps verification and set up - [Hangout w/ Josh Bachynski](https://www.infront.com/blog/seo-strategy-2015-hangout/): Industry leader Josh Bachynski had a hangout with Infront’s Craig Mount sitting in. Josh has 14 years of search industry experience. - [Best Web Company in Colorado Springs](https://www.infront.com/blog/best-web-company-in-colorado-springs/): Infront Webworks has been voted best website design & development company in Colorado Springs by Colorado Springs Business Journal. - [What SEO Means in 2015: A Guide For Business Owners](https://www.infront.com/blog/what-seo-means-in-2015-a-guide-for-business-owners/): From 2013 to 2015, SEO has changed significantly. Are you doing it right? You should know that “SEO” is always changing and evolving. - [Link Building Isn't Dead](https://www.infront.com/blog/link-building-isnt-dead/): Link-building is a strong way to improve your search ranking on Google, but many people fear that the practice of link-building is now dead - [Social Media & Content Marketing 101](https://www.infront.com/blog/social-media-content-marketing-101/): An easy guide to show you how content marketing and social media marketing will help your business. - [Google’s Mobile Search Results Soon to Show Site Name](https://www.infront.com/blog/mobile-search-site-name/): Google will be replacing the domain names of pages with the real name of the company or website to effectively display on mobile search - [On Site Optimization for E Commerce Websites](https://www.infront.com/blog/on-site-optimization-for-e-commerce-websites/): Visit us to learn how to optimize your E Commerce website. Infront Webworks has the leading Marketing team in Colorado Springs. Visit us today. - [New Website Launches](https://www.infront.com/blog/new-website-launches/): Infront Webworks has developed a brand new website for two great local clients in Colorado Springs. Visit us to learn more. - [The Doorway Page Slams Shut](https://www.infront.com/blog/are-doorway-pages-bad/): New algorithm adjustment affecting any website with so-called doorway pages that Googles Search Quality Team finds harmful to the users search experience. - [Guide to Putting your Colorado Springs Business on Google Search & Maps](https://www.infront.com/blog/colorado-springs-business-google-search-maps/): Step-by-step guide to putting your Colorado Springs business on Google Search, Google my Business (the Google search pin) and Maps. - [Why Every Company Needs a Mobile-Friendly Site in 2015](https://www.infront.com/blog/why-every-company-needs-a-mobile-friendly-site-in-2015/): Big changes are coming for Google rankings. Ensure your website is ready by having a mobile friendly site today. - [The Do's & Dont's: Social Media & SEO Tips](https://www.infront.com/blog/seo-and-social-media-tips/): Social Media and SEO are very important in your quest to be found online. Here are some tips to keep in mind when marketing through Facebook or Google. - [Ready to Steal Your Competitor's Mobile Search Traffic?](https://www.infront.com/blog/mobile-search-traffic/): The Google April 21st “Mobile friendly deadline” is approaching pretty quickly, and with it comes some changes to the SEO world. - [How to Improve Your Online Marketing Today](https://www.infront.com/blog/how-to-improve-your-online-marketing-today/): While some strategy implementations, like a streamlined website, are must-haves, they take time to develop. Here are some practices to help you improve today. - [How to use Facebook for Business](https://www.infront.com/blog/how-to-use-facebook-for-business/): Facbook is an underutilized tool for business marketing. Visit us to learn how to use it for your business effectively. - [April 21, Google Adds Use of Mobile-Friendliness as a Ranking Signal](https://www.infront.com/blog/mobile-friendliness-seo-ranking/): Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. You need mobile-friendly content. - [Advantages of E-Commerce Sitewide SSL Certificates](https://www.infront.com/blog/sitewide-ssl-seo/): Security is one of the top concerns for people shopping online today. People pay bills, handle their banking, and do the majority of their shopping online. - [2015: A Look at How Content Marketing Is Changing](https://www.infront.com/blog/how-content-marketing-is-changing/): Content marketing like SEO is an ever changing, ever evolving marketing medium. Learn what to expect for the upcoming year. - [5 Ways to Use Analytics to Improve Content](https://www.infront.com/blog/analytics-improve-content/): Planning an online marketing campaign or crafting blog posts requires knowing the target audience. - [Link Building](https://www.infront.com/blog/link-building/): You need to build links to gain organic search results, but how you go about getting it could help you, or hurt you - [Windows Server 2003 End Life](https://www.infront.com/blog/windows-server-2003-end-life/): Windows server 2003 end life is fast approaching, and if you have a Classic ASP site you need to prepare. Call Infront today. - [301 Redirects: How and Why to Use Them](https://www.infront.com/blog/301-redirects-how-and-why-to-use-them/): What is a 301 redirect? How do you put one on your website, and why would you need to have 301's? - [AdWords Agency Policy Update](https://www.infront.com/blog/adwords-agency-policy-update/): Google has recently updated their AdWords policy in order to bring more transparency to the customer. Find out who it affects. - [Google’s Panda 4.1 Update: Who Will It Affect?](https://www.infront.com/blog/googles-panda-41-update-who-will-it-affect/): Google updates its search algorithm regularly. Some updates are more significant than others. Panda 4.1 is quite significant. - [Google Ends Authorship](https://www.infront.com/blog/google-ends-authorship/): After nearly three years of a worth-while experiment Google ends authorship. Find out why. - [Google Updates AdWords Again](https://www.infront.com/blog/google-updates-adwords-again/): Google recently rebounded with a positive move with their AdWords program after making a negative move earlier this month. - [AdWords Discontinues 'Show Close Variants' Option](https://www.infront.com/blog/adwords-discontinues-show-close-variants-option/): Google recently took away the option for Search Marketers to deselect the option to “show close variants” for their keywords within the campaign. - [Misuse of Google Authorship](https://www.infront.com/blog/misuse-of-google-authorship/): Google should consider relaxing a bit, and simply allowing people to shoot themselves in the foot if they chose to lend their name to an unrelated cause. - [Matt Cutts Answers SEO Questions at SMX Conference](https://www.infront.com/blog/matt-cutts-answers-seo-questions-at-smx-conference/): Highlights from Matt Cutts at the SMX 2014 conference where he discusses link-building, the Google carousel, and the right to be forgotten. - [What Is SEO, And How Do You Do It?](https://www.infront.com/blog/what-is-seo-and-how-do-you-do-it/): Search Engine Optimization is the work that is done on and off your website in the pursuit of gaining higher ranking - [5 Ways SEO Can Help Your Website](https://www.infront.com/blog/five-ways-seo-can-help-your-website/): This article offers up 5 ways that SEO improves your website. Check it out!" - [Improve the Display of Your Search Results with Schema](https://www.infront.com/blog/improve-the-display-of-your-search-results-with-schema/): Schema is a useful procedure that helps search engines identify items on your webpage and improve the display of search results. - [Apple WWDC 2014 Weekly Round-Up](https://www.infront.com/blog/apple-wwdc-2014-round-up/): Review the highlights of the 2014 Apple WWDC. Announcements, functionality and developer news. - [Google's Best Practices for SEM and SEO](https://www.infront.com/blog/googles-best-practices-for-sem-and-seo/): The Marketing team at Infront sat down at the latest Google Partners webcast. Here's what we learned about best practices for SEM and SEO - [Google Panda 4.0 and Other Weekly News](https://www.infront.com/blog/google-panda-40-and-other-weekly-news/): California Approves Self-Driving Cars – California is developing rules for the testing of autonomous vehicles - [Does Social Media Help Drive Traffic To Your Website?](https://www.infront.com/blog/does-social-media-help-drive-traffic-to-your-website/): Some people think social media websites will not help their website bring in new users, others disagree. Learn about Social Media Marketing - [How To Add A 'Like Us On Facebook' Button To Your Website](https://www.infront.com/blog/how-to-add-a-like-us-on-facebook-button-to-your-website/): You have a website, and want to promote your Facebook page on it. Good move. There are benefits to promoting your company's Facebook page. - [What Language Should My Website Be In?](https://www.infront.com/blog/what-language-should-my-website-be-in/): Some companies have clients all over the world who speak many different languages. What language should the company’s website be in? - [What is a CMS, And Why You Want One](https://www.infront.com/blog/what-is-a-content-management-system-cms-is-and-why-you-want-one/): Anyone who is interested in a new website, whether it’s the owner’s first or fifth, should be aware of Content Management Systems (CMS). - [Tech Round-Up Week Ending 5/2/2014](https://www.infront.com/blog/vines-website-google-plus-executive-snapchat-major-update-4/): Vine launches a proper website, Microsoft fixes it, big Internet Explorer boo-boo (yes, even on Windows XP) - [Google AdWords Tips And Tricks](https://www.infront.com/blog/google-addwords-tips-and-tricks/): Here are a few basic ways to improve the quality of your Google AdWords campaign. Learn how our team can increase your search traffic. - [What is SEM, What is SEO, and Which is Better?](https://www.infront.com/blog/what-is-sem-what-is-seo-and-which-is-better/): My argument is not that SEO is better than SEM, but rather, that both should be employed in conjunction. So let’s go through why that is. - [Tech Round Up Week Ending 04/18/2014 Featuring US Airways' Insane Twitter Week](https://www.infront.com/blog/tech-round-up-week-ending-04182014-featuring-us-airways-insane-twitter-week/): US Airways loses its mind on Twitter – a 14-year old Dutch girl Tweeted that she was with a terrorist organization and planning ‘something big’ for June 1 - [Managing AdWords Bids and Budgets](https://www.infront.com/blog/managing-adwords-bids-and-budgets/): We now have the ability to show business owners where their money is going, but how do you justify that cost - [Tech Round-Up Week Ending 4/11/2014 Featuring Heartbleed Flaw](https://www.infront.com/blog/tech-round-up-week-ending-4112014-featuring-the-heartbleed-flaw/): Tech Round-Up Week Ending 4/11/2014 - Heartbleed Flaw – A vulnerability for email and other online accounts called Heartbleed. - [Why You Should Optimize Your Website?](https://www.infront.com/blog/why-you-should-optimize-your-website/): Study finds that most Americans are likely to shop online. This information will validate your website optimization - [Tech Round-Up Week Ending 4/4/14](https://www.infront.com/blog/tech-round-up-week-ending-4414/): Your tech round-up: Google Pranks Everyone every year by playing April Fools Jokes on April Fool’s Day since the year 2000. - [How and Why to Set Up Google Places](https://www.infront.com/blog/how-and-why-to-set-up-google-places/): Claim your business on Google places – The importance of google places in local search and how it can give your company an edge. - [Friday Round-Up Week Ending 3/28/14](https://www.infront.com/blog/friday-round-up-week-ending-32814/): This week, the Infront Marketing team went through the certification for Google Analytics Platform Principles and everyone became certified! - [Native Digital Advertising](https://www.infront.com/blog/native-digital-advertising/): Native digital advertising is an advertising strategy that has been picking up popularity, and for good reason. - [Colorado Spotlight - Brewer's Republic - Colorado Springs](https://www.infront.com/blog/colorado-spotlight-brewers-republic-colorado-springs/): On Wednesdays we highlight a Colorado business and discuss how their online presence and digital marketing could be improved. This week: Brewer's Republic. - [Reputation Management: How to deal with online sabotage attacks](https://www.infront.com/blog/reputation-management-how-to-handle-online-sabotage-attempts/): The best way to handle reputation management and online sabotage attacks is to see if the owner of the website will work with you. - [Infront New Client Launch: Denver St. Patrick's Day Parade](https://www.infront.com/blog/infront-new-client-launch-denver-st-patricks-day-parade/): For this year's St. Patrick's Day Parade the directors of the event decided to redesign the website and give the public a more user-friendly experience - [New Infront Client Launch: Pioneer Sand](https://www.infront.com/blog/new-infront-client-launch-pioneer-sand/): Pioneer Sand, the nation's largest landscaping material supplier, approached us about building a new website, and we were happy to comply! - [Success of Melody Fusion](https://www.infront.com/blog/success-of-melody-fusion/): Infront took on the challenge of a new social network for musicians. See how we built a user base for this client from the ground up! - [Does a new Google Algorithm Update Replace the Last One?](https://www.infront.com/blog/does-a-new-google-algorithm-update-replace-the-last-one/): Does a new Google Algorithm update replace the last one? Search Engine optimization update recap from John Mueller online seo hangout. - [Why A Long Tail Is Good- Longtail Keywords](https://www.infront.com/blog/why-a-long-tail-is-good-longtail-keywords/): The term "long tail" as is relates to search engine optimization makes sense as a strategy for generating traffic with longtail keywords. - [Blue Palm and Amazon - A Tale Of Discovery & Technical Success](https://www.infront.com/blog/blue-palm-and-amazon-a-tale-of-discovery-technical-success/): We built a system that allows for the easy import of Amazon product data into the SiteWorks ecommerce shopping cart platform. - [How To Zip A File](https://www.infront.com/blog/how-to-zip-a-file/): When transferring large or numerous files, it is often difficult to complete the transfer. This can result from a number of issues: - [Where can I see my Google Analytics Statistics?](https://www.infront.com/blog/where-can-i-see-my-google-analytics-statistics/): Website Statistics is a powerful statistics tool that is powered by Google Analytics. - [How To Use FTP (File Transfer Protocol)](https://www.infront.com/blog/how-to-use-ftp-file-transfer-protocol/): FTP (File Transfer Protocol) is a method for moving files in bulk across the internet. - [How To Take A Screenshot of your Desktop or Browser](https://www.infront.com/blog/how-to-take-a-screenshot-of-your-desktop-or-browser/): Instructions on how to create an image of your screen that you can email to our support team so we can better understand what you are seeing - [Search Engine Optimization Basics](https://www.infront.com/blog/search-engine-optimization-basics/): Search Engine Optimization. Making your website attractive to search engines is a fundamental factor for online success. - [How to Setup Email For a Mac](https://www.infront.com/blog/email-setup-for-mac/): Please note - Please do not contact us about email if you are not a client of Infront Webworks. - [How to Setup Email For iOS Devices: iPhone, iPad, iPod Touch](https://www.infront.com/blog/email-setup-for-ios-devices-iphone-ipad-ipod-touch/): Email for IOS devices. How to set it up. Please do not contact us about email if you are not a client of Infront Webworks. - [How to Set up your Blackberry for Email](https://www.infront.com/blog/email-setup-for-blackberry/): Blackberry technical support. Please do not contact us about email if you are not a client of Infront Webworks. - [Deleting Email From The Email Server](https://www.infront.com/blog/deleting-email-from-the-email-server/): You can control the action of your email program by telling it to delete messages after they have been downloaded. - [Clearing Your Browser Cache - The How To Guide](https://www.infront.com/blog/clearing-your-browser-cache/): Web browser cache (stores) images, page elements to make the page load faster. Also, don't let your browsing history into the wrong hands - [Tips for Editing Images](https://www.infront.com/blog/editing-images/): One of the greatest challenges in managing website content is preparing images and photos for web delivery. - [Email Problems](https://www.infront.com/blog/email-support/): Please do not contact us about email if you are not a client of Infront Webworks, Inc - [Email Setup For Windows Setup](https://www.infront.com/blog/email-setup-for-windows-setup/): Infront Webworks client email support for Windows technical support. Also call 719-577-4404. - [Infront Webworks is Moving!](https://www.infront.com/blog/infront-webworks-is-moving/): We are happy to announce that we are moving office locations! So beginning June 1st 2013,our address 5350 Tomah Dr #2800 Colorado Springs - [Is This Blog Post Helpful?](https://www.infront.com/blog/is-this-blog-post-helpful/): I've been writing blog posts on and off since 2009, and "Data Wins Arguments." I tell people "start testing, and stop arguing." - [Does Your Website Suck?](https://www.infront.com/blog/does-your-website-suck/): Here's a 9-point checklist to help you make sure your website design doesn't suck - [The Melody Fusion Story: Designing a Logo](https://www.infront.com/blog/the-melody-fusion-story-designing-a-logo/): We are excited to announce that we have finally launched the Melody Fusion website! - [15 Questions with Amanda Obringer](https://www.infront.com/blog/15-questions-with-amanda-obringer/): Amanda Obringer is our Senior Web Designer. Today we decided to ask her a few questions about the web design field. - [St. Patrick's Day Parade Traffic Spike](https://www.infront.com/blog/st-patricks-day-parade-traffic-spike/): Is your business seasonal at all? Sometimes we build websites for businesses whose websites see seasonal spikes in traffic. - [Where Our Clients Are](https://www.infront.com/blog/where-our-clients-are/): Working in the web design field is wonderful. Nearly everything we do is electronic, so we're not constrained by traditional barriers to business - [Bounce Rate Chart](https://www.infront.com/blog/bounce-rate-chart/): One of the more common questions I hear when discussing traffic reports and analytics data with clients is "is my website's bounce rate too high? - [Mobile Traffic in 2012](https://www.infront.com/blog/mobile-traffic-in-2012/): Every week, I spend hours pouring over detailed website traffic reports, finding out how many visitors a website received. - [Five Reasons Why We Use Ruby on Rails](https://www.infront.com/blog/five-reasons-why-we-use-ruby-on-rails/): People, who aren't familiar with web development usually say "Ruby what?" But you can be confident that it's a great choice for a CMS. - [What is Keyword "(Not Provided)" in Google Analytics](https://www.infront.com/blog/keyword-not-provided-in-google-analytics/): Google Analytics is free, offers valuable data, and yet is becoming more and more frustrating for businesses to use and extract data from - [Why Is SEO (Search Engine Optimization) So Expensive?](https://www.infront.com/blog/why-is-seo-so-expensive/): I can't tell you how many times I've been asked why is SEO so expensive? So I thought I'd share my thoughts via a blog post - [The History of Infront Webworks](https://www.infront.com/blog/the-history-of-infront-webworks/): Celebrating the 18th anniversary of the founding of Infront Webworks. Well, at least the founding of the company that became Infront Webworks - [The Colorado Balloon Classic](https://www.infront.com/blog/the-colorado-balloon-classic/): The Colorado Balloon Classic annual hot air balloon festival that just celebrated its 36th year. We built their website at one time. - [If you Build a Website, They Will Come. NOT!](https://www.infront.com/blog/if-you-build-it-they-will-come-not/): I can't tell you how many websites we've built that were amazingly beautiful (credible) and functional (usable) and that failed miserably. - [Computing on Cloud 9](https://www.infront.com/blog/computing-on-cloud-9/): Cloud computing is one of the least understood, but most widely used services on the internet today. Read about these questions and more - [How Google's Algorithm Changes Affect Rankings and Traffic](https://www.infront.com/blog/how-googles-algorithm-changes-affect-rankings-and-traffic/): One of the hardest concepts for people to grasp when considering SEO is the fact that search engine rankings are no static - [Can I Please Have Your Content?](https://www.infront.com/blog/can-i-please-have-your-content/): It is strange to me that I often go into design kickoffs where the website content hasn't yet been considered... at all. Have content ready - [Using Pinterest to Build Branding](https://www.infront.com/blog/using-pinterest-to-build-branding/): Pinterest has quickly become a social media giant, with users actively spending hours pinning pictures from sites to online boards. - [The Melody Fusion Story: Choosing a Name and Domain](https://www.infront.com/blog/the-melody-fusion-story-choosing-a-name-and-domain/): Choosing a domain name for an online community for musicians. Our process for helping brand the website and choose the domain name. - [Why Isn't My Website Number One in Google?](https://www.infront.com/blog/why-isnt-my-website-number-one-in-google/): Why Isn't My Website Number One in Google? Find out why your website is showing up in Google's first page results. There are many factors - [Tips For Cost Effective Web Design](https://www.infront.com/blog/tips-for-cost-effective-web-design/): If you are having a website built on a small budget, there are two basic paths you can choose to help control your costs. - [Essential SEO Tips for Small Business Bloggers](https://www.infront.com/blog/essential-seo-tips-for-small-business-bloggers/): The 5 essential SEO tips for business bloggers will help keep you compete online and increase your website's SEO and user experience. - [4 Reasons You Should Use Video Marketing](https://www.infront.com/blog/4-reasons-you-should-use-video-marketing/): Video Marketing is an extremely effective way for businesses to connect and communicate with customers, colleagues, and the community. - [How To Link Your AdWords and Analytics Accounts](https://www.infront.com/blog/how-to-link-your-adwords-and-analytics-accounts/): One of the most annoying problems with Google Analytics is that straight out of the box, it does not properly share data with AdWords. - [How To Use Google AdWords](https://www.infront.com/blog/how-to-use-google-adwords/): Google is the most popular website on planet earth? 1 BILLION people use Google's search engine every month. You should be advertising on Google. - [Designing with Users in Mind](https://www.infront.com/blog/designing-with-users-in-mind/): As a designer, I get all kinds of change requests as I work through design comps with a client. - [Tracking Internet Marketing with Phone Calls](https://www.infront.com/blog/tracking-internet-marketing-with-phone-calls/): The most important rule to keep in mind when doing any kind of marketing is track your results. - [Is Google Evil? Have they gotten too powerful?](https://www.infront.com/blog/is-google-evil/): Is Google Evil? That used to be somewhat of a slogan for Google, but Google is large and powerful, and they think they are above the law - [How To Change a Facebook Admin](https://www.infront.com/blog/how-to-change-a-facebook-admin/): How do you know who controls your Facebook page? What happens if that person quits or is fired? Get access to your business Facebook Page - [How To Change a Twitter Admin](https://www.infront.com/blog/how-to-change-a-twitter-admin/): If you've inherited a Twitter account and need to set yourself up as the new administrator, here are some simple steps for doing that. - [PPC vs SEO: Search Engine Marketing Explained](https://www.infront.com/blog/ppc-vs-seo-search-engine-marketing-explained/): SEO and PPC (search engine optimization and Pay Per Click) marketing can be very effective for your business. Find out why. - [Website Credibility - Usability - Findability](https://www.infront.com/blog/the-big-three/): Three elements that are critical to a successful website - Credibility - Usability - Findability - [How to Embed a Tweet](https://www.infront.com/blog/how-to-embed-a-tweet/): Capture a Tweet from Twitter in time, and post it. The ability to embed tweets. It is really simple to do. - [We're Eating Our Own Dogfood](https://www.infront.com/blog/were-eating-our-own-dogfood/): SiteWorks was designed as a website content management system designed from the user's perspective - not from a programmer's. Dog Food - [How to Hire an SEO Company](https://www.infront.com/blog/how-to-hire-for-seo/): Making the decision to hire an SEO is a big commitment that has the potential to greatly improve your site and save time. - [Options for Creating a Mobile Website](https://www.infront.com/blog/building-websites-for-mobile-how-it-works/): Create a mobile version of your website. This is great for user experience - [About the CAN-SPAM Act Simplified](https://www.infront.com/blog/the-can-spam-act-in-plain-english/): Email marketing and digital marketing are fantastic ways for businesses to boost their sales but you need to know about the CAN-SPAM Act - ["White Hat" Internet Marketing is Best](https://www.infront.com/blog/white-hat-internet-marketing-is-best/): White hat SEO to boost your rankings on the search engines. It's best to spend your time, money, and energy on a long-term strategy - [How to Blog for Marketing and SEO](https://www.infront.com/blog/how-to-blog-for-marketing-and-seo/): Why should companies blog? Step-by-step process on how to blog with strategical content for search engine optimization or SEO. --- ## Pages - [Home Service Marketing Agency](https://www.infront.com/home-service-marketing-agency/): Do you need more of your ideal customers? Home Services Digital Agency – Exclusive – We only work for you... - [Happy Holidays](https://www.infront.com/happy-holidays/): We would like to take this opportunity to extend a heartfelt thank you to all our customers and families near and far, Happy Holidays. - [Hosting Plan](https://www.infront.com/hosting-package/): These are our hosting plans for high performance, seccure, and eco-friendly web hosting. Choose from the Standard plan to the premium. - [Social Media Contact Form](https://www.infront.com/social-media-contact-form/): Get a comprehensive social media marketing analysis and speak with an expert. Whether it's Facebook, Twitter, Instagram, LinkedIn or other - [Thank you for registering for our event!](https://www.infront.com/thank-you-for-registering-for-our-event/): You have been successfully registered for the event! We look forward to seeing you. And we are excited to start helping you. - [White Label SEO](https://www.infront.com/white-label-seo/): White label SEO is being used in the digital world to help entrepreneurs grow their businesses without doing all of the work themselves. - [Conversion Rate Optimization - Improve Your Sales Funnel](https://www.infront.com/conversion-rate-optimization-improve-your-sales-funnel/): We offer industry-leading conversion rate optimization services, developed through decades of experience with hundreds of websites, - [Site Speed Optimization](https://www.infront.com/site-speed-optimization/): Site Speed Optimization is a strategy that is sometimes overlooked, but with Google's Core Web Vitals Update it is crucial for SEO. - [Phoenix SEO](https://www.infront.com/phoenix-seo/): Top-notch SEO services in PHOENIX are now available to help your business get ahead of the competition. Call (719) 577-4404 today! - [Green Bay SEO](https://www.infront.com/green-bay-seo/): Infront Webworks is a full service digital marketing company specializing in Green Bay, WI SEO services for the Fox Cities area. Call Now! - [Denver Web Design](https://www.infront.com/denver-web-design/): Infront Webworks is a full service web design company in Denver, Colorado. Providing affordable and professional website design. Contact today - [SEO Detroit](https://www.infront.com/seo-detroit/): Maximize your business with Detroit SEO services. We offer a variety of budget friendly search engine optimization campaigns. Call today! - [WordPress Agency](https://www.infront.com/lp/wordpress-agency/): Call Today (719) 577-4404 need a wordpress agency? 80% of people search online before buying. A professional website can decide... - [WordPress Company](https://www.infront.com/lp/wordpress-company/): Call Today (719) 577-4404 need a wordpress company? 80% of people search online before buying. A professional website can decide... - [Web Designer](https://www.infront.com/lp/web-designer/): Call Today (719) 577-4404 need a web designer? 80% of people search online before buying. A professional website can decide... - [Small Business Web Design](https://www.infront.com/small-business-web-design/): Small business website design case studies outline how our team can build low cost, user friendly, attractive websites for small buiness. - [Medium Business Web Design](https://www.infront.com/medium-business-web-design/): Website design case studies for midsize companies. Web design for bsinesses should balnce cost and functionality. Review our website work. - [Large Business Web Design](https://www.infront.com/large-business-web-design/): Website design case studies for large websites. Infront Webworks award-winning website development team website case studies. - [Church Web Design](https://www.infront.com/church-web-design/): Helping Churches and Ministries put their courses, sermons, and values online. Let us help you spread your message. Church website Design - [WordPress Web Design](https://www.infront.com/wordpress-web-design/): Wordpress website design case studies that illustrate some of the amazing website designs built by the web design experts at Infront Webworks - [eCommerce Web Design](https://www.infront.com/ecommerce-web-design/): We can make you an amazing eCommerce website to encourage new customers to purchase your product and share your message. See our work. - [Nonprofit Web Design](https://www.infront.com/nonprofit-web-design/): Leading a nonprofit company or just starting out, we know how to build a website that fits your needs. Nonprofit Website Design. - [Retail SEO](https://www.infront.com/retail-seo/): Local SEO services and Retail SEO case studies that illustrate local search ranking factors and strategy for top ranking search results. - [Religious SEO](https://www.infront.com/religious-seo/): Church SEO services require expert SEO consultants. See our digital teams Church and relisgous SEO case studies to improve your search rank. - [Travel and Leisure SEO](https://www.infront.com/travel-and-leisure-seo/): Tourism SEO Case Studies for travel, tourism, and leisure SEO success stories. Our team of experts will increase reservations, and ROI. - [Medical SEO](https://www.infront.com/medical-seo/): Medical and healthcare SEO requires advanced SEO skills to outrank your competitors. Our expert SEO team specailizes in healthcare SEO. - [Non Profit SEO](https://www.infront.com/non-profit-seo/): Non Profit SEO Case studies can help you understand an SEO company, their work and their results. Our expert SEO team can help you rank. - [Real Estate SEO](https://www.infront.com/real-estate-seo/): Expert Real estate SEO services and case studies illustrating SEO results. Real estate SEO requires expert SEO consultants. View our results. - [Financial SEO Case Studies](https://www.infront.com/financial-seo-case-studies/): The financial market is saturated. But our financial SEO case studies demonstrate the ability to achieve fantastic results for our clients. - [Hotel SEO Case Studies](https://www.infront.com/hotel-seo-case-studies/): The hotel business is competitive. We have mastered many campaigns from large resorts to small B&Bs. See our Hotel SEO Case Studies. - [Home Services SEO Case Studies](https://www.infront.com/home-services-seo-case-studies/): Home services SEO is important for many businesses from house painters to plumbers. Each niche has specific items to address in SEO. - [Manufacturing SEO Case Studies](https://www.infront.com/manufacturing-seo-case-studies/): Manufacturers SEO case studies, show how are award winning team helps Manufacturers outrank competitors in search engine results. - [Attorney SEO Case Studies](https://www.infront.com/attorney-seo-case-studies/): SEO for Attorney’s involves many aspects that can make or break an SEO campaign. See samples of our law or attorney SEO case studies. - [Automotive SEO Case Studies](https://www.infront.com/automotive-seo-case-studies/): Automotive SEO involves many aspects that can make or break an SEO campaign. See samples of our auto repair SEO case studies. - [Dental SEO](https://www.infront.com/dental-seo/): From pediatric dental SEO to multi-location dentists, our core SEO programs are designed with strategy in mind to increase business. - [eCommerce SEO Case Studies](https://www.infront.com/ecommerce-seo-case-studies/): eCommerce SEO case studies - Working with hundreds of eCommerce brands, the SEO is a small investment compared to the gains that it makes. - [Staffing Agency SEO](https://www.infront.com/staffing-agency-seo/): Employment and Staffing Agency SEO case studies. See how our expert SEO team can rank your employment business in search and increase ROI. - [Assisted Living SEO](https://www.infront.com/case-studies/assisted-living-seo/): Infront Webworks is a proud provider of assisted living SEO Case Studies and has a proven track record for results. Contact us today! - [Web Development Case Studies](https://www.infront.com/web-development-case-studies/): Website design and web development case studies, that illustrate some of our expert website design teams client success stories. - [SMB Landing Page](https://www.infront.com/lp/smb/): Call Today (719) 359-5541 Is your website generating leads for your business? Your website should be your 24 x 7... - [SEO](https://www.infront.com/case-studies/seo/): SEO case studies by industry & market. See our award-winning SEO work. Download PDF one-sheets from this SEO services case studies page. - [Infront Webworks Case Studies](https://www.infront.com/case-studies/): SEO and website design case studies. Our agency is an award winning Digital Agency, providing SEO, PPC, web design, socail, & web development. - [SEO Colorado Springs](https://www.infront.com/seo-colorado-springs/): Colorado Springs SEO is more important than ever to stay competitive. Join a trusted Google partner and an award-winning SEO company. - [SEO Tempe Arizona](https://www.infront.com/seo-tempe-arizona/): SEO Tempe Arizona for local business, e-commerce websites, and next-level SEO. Our Digital Marketing Company increases rankings and results. - [Google Ads Management](https://www.infront.com/google-ads-management/): Frustrated with Google Ads? We can help. With our award winning team of Google Ads Specialist you will never have to worry about wasted spend on ads. - [Enterprise SEO and Digital Marketing](https://www.infront.com/enterprise-seo-and-digital-marketing/): Our team of enterprise SEO and digital marketers have specialties in Global digital marketing, Large E-Commerce companies, fortune 500 - [Las Vegas SEO](https://www.infront.com/las-vegas-seo/): Searching for the Best Las Vegas SEO and digital marketing company? We can help your business get found online, improve traffic and revenue. - [SEO Irvine](https://www.infront.com/seo-irvine/): Infront Webworks is an award winning, digital marketing agency specializing in Irvine SEO, Google Ads, and Social Media Management. - [SEO Madison](https://www.infront.com/seo-madison/): SEO Madison WI Agency specializing in Search Engine Optimization (SEO), Google Ads, Social Media Management and all things digital. - [HTML Sitemap](https://www.infront.com/html-sitemap/): Html sitemap for Infront Webworks. A national award winning SEO and digital marketing agency from Colorado Springs, Colorado. - [Wordpress Websites](https://www.infront.com/wordpress/): Wordpress development by the expert team at Infront Webworks designing, building and managing your WordPress site and keeping it secure. - [Sitefinity CMS](https://www.infront.com/sitefinity-website-designs/): Sitefinity CMS provides one of the richest .NET ecommerce ready, content management systems on the market today. Easily manage website content, SEO friendly. - [Small Business Websites](https://www.infront.com/small-business-websites/): Small business websites that are affordable, user friendly, responsive designs. Cheap websites for quality small business website designs. - [Custom Web Applications](https://www.infront.com/custom-web-applications/): Custom Web Application Website Designs by Infront Webworks. We design & develop custom website applications for your business. - [Website Costs](https://www.infront.com/website-costs/): What are website costs for a business? Every site is unique with different needs. Get a quote on a custom website from Infront Webworks. - [Wordpress Portfolio](https://www.infront.com/wordpress-portfolio/): In our Wordpress Portfolio, you can find a small sample of the kind of quality of work you can expect from our team of WordPress experts. - [SEO Services](https://www.infront.com/seo-programs/): SEO package & program info. See SEO package pricing, monthly & consulting programs to fit your budget. Proven Monthly SEO services - [Fully Managed SEO Programs](https://www.infront.com/managed-seo-programs/): We offer Fully Managed SEO Packages that get you first-page results. In-house expert SEO consultants that offer programs focused on ROI. - [Small Business SEO](https://www.infront.com/small-business-seo/): Affordable SEO services. Small business SEO packages & digital marketing for your company. Company's best SEO services to grow sales & ranking - [SEO Tools](https://www.infront.com/seo-tools/): Want to handle your own SEO but are unsure about what SEO tools to use, or how to use them? We offer stand-alone SEO tools programs. - [Get SSL Certified](https://www.infront.com/seo/get-ssl-certified/): One time SSL certified programs to prevent your website from being penalized. Contact Infront today to get one of our three SSL certifications. HTTPS - [Local SEO](https://www.infront.com/local-seo/): Award-winning Local SEO & Digital Marketing - We will help your business be more visible in the local search results on Google and improve ROI - [Colorado SEO](https://www.infront.com/colorado-seo/): Colorado SEO programs. Award winning 20 year old Digital Agency with over 100 5 star reviews, rated 1 in Denver and Top 10 in the U.S.- Infront Webworks. - [Boulder SEO Company](https://www.infront.com/boulder-seo-company/): Boulder SEO Company experts providing local, global SEO and digital marketing. Award-winning SEO team, ranked top 10 in the US. - [Denver SEO Company](https://www.infront.com/denver-seo-company/): Having difficulties increasing your online presence? Our award winning Denver SEO Agency would love to partner with you. Call Today! - [Colorado Springs Local SEO](https://www.infront.com/colorado-springs-local-seo/): Colorado Springs Local SEO & digital marketing specialists achieving top placement. Infront Webworks has over 20 years in business, over 100 5 star reviews - [SEO Consulting Services & Expert SEO Consultants](https://www.infront.com/seo-consulting/): SEO consulting services including Training for business owners, SEO & marketing teams as well as SEO Agencies trying to get to the next level - [SEO Workshops](https://www.infront.com/seo-workshops/): 2021 SEO & Digital marketing workshops. Learn skills to manage your digital presence online. Virtual & in person Colorado Springs workshops. - [SEO Audit for Search Rankings and Technical Issues](https://www.infront.com/seo-audit/): Free SEO checker, and website SEO audit. Determine your websites search readiness and ranking. Includes onpage, offpage local search and more. - [Website Evaluation](https://www.infront.com/website-evaluation/): Tired of not know what is wrong with your website or SEO? Our experts can help you with a free website evaluation. Take hold of your online future! - [Ads & PPC](https://www.infront.com/ads-ppc-services/): Pay Per Click Advertising Management. Get expert PPC Services and search engine marketing with Google-certified, PPC experts! - [Advertising Management - Advertising Agency](https://www.infront.com/advertising-management/): Want to monetize your website? Our advertising agency will provide affordable advertising management services for PPC and Social Media - [Expert Online Marketing Services](https://www.infront.com/other-marketing-services/): Learn digital marketing & SEO strategies from our experts. We are known for our training on search engine optimization and content marketing - [Content Strategy Marketing](https://www.infront.com/content-marketing-strategy/): Don't have time to create your own website copy or social media messaging? Get our content marketing strategy team working for you! - [Reputation Management](https://www.infront.com/reputation-management/): When it comes to your SEO & social media marketing, reputation management is key for managing your digital marketing. Call us today for help! - [Facebook](https://www.infront.com/facebook-marketing-for-business/): Facebook Marketing for business can help your business reach new prospects, connect with existing clients, and engage your target audience. - [Twitter](https://www.infront.com/twitter-marketing-for-business/): There effective ways to utilize Twitter marketing in your business. Contact Infront's Marketing team to design an effective tweet campaign today! - [Instagram](https://www.infront.com/instagram-social-media-marketing/): Let the Infront social media marketing team put together an Instagram marketing campaign that will take your business to the next level. Call 719-577-4404 - [LinkedIn](https://www.infront.com/linkedin-social-networking/): Get started with a LinkedIn marketing networking campaign with a business page and LinkedIn Ad campaigns. Get started today! - [Pinterest](https://www.infront.com/pinterest-social-media-optimization/): Contact Infront Webworks to see how you can implement Pinterest marketing into your social media marketing strategy. Call, click or come by Infront! - [Business Websites](https://www.infront.com/business-websites/): Infront Webworks has provided clients award winning business websites and professional web design and development for over 20 years. - [Domain Registration](https://www.infront.com/domain-registration/): Domain Registration - Your domain name serves to make your business recognizable and easy to remember. It establishes your business online. - [Web Hosting](https://www.infront.com/web-hosting/): Linux and Windows website hosting options. Perfect for Wordpress, ruby, big and small websites. Custom website hosting packages available. - [Linux Hosting](https://www.infront.com/linux-hosting/): Our Linux hosting services include 10 POP email accounts with 25 MB storage per mailbox, email forwarding, and autoresponders. The service includes - [Windows Hosting](https://www.infront.com/windows-hosting/): Our Windows hosting services include 10 POP email accounts with 25 MB storage per mailbox, email forwarding, and autoresponders. The service includes - [Company](https://www.infront.com/company/): Website Company in Colorado Springs, Colorado. Infront Webworks provides clients web design, development. SEO and other digital services. - [Jobs](https://www.infront.com/jobs/): Jobs at Infront Webworks. Our team members are our greatest resources, and we grow our team by hiring top performers. Modern, challenging and fast-growing! - [PHP Web Developer](https://www.infront.com/jobs/php-web-developer/): Looking for a Powerhouse WordPress PHP developer. Our Digital team is always looking for top taalent at our Coloraado Srings location. - [Ruby on Rails Jobs in Colorado Springs](https://www.infront.com/jobs/ruby-on-rails-jobs-in-colorado-springs/): Looking for Ruby on Rails developer strong in Rails and Ruby skillsr, We're always hiring top website develpment coders. Colorado Springs, CO. - [Colorado Sitefinity CMS & .NET Web Developer Jobs](https://www.infront.com/jobs/colorado-sitefinity-cms-net-web-developer-jobs/): Sitefinity, content mangment software and .net website developer jobs in Colorado Springs, Colorado office. We're always lokking for top talent - [Colorado Springs Website Project Manager](https://www.infront.com/jobs/colorado-springs-website-project-manager/): Job opening for Website project manager in our Colorado Springs office. Infront Webworks is always looking for top website project managers. - [Colorado Springs Support Technician](https://www.infront.com/jobs/colorado-springs-support-technician/): Website support technicain job located in Colorado Springs, Colorado. Our Digital Team is always looking for top website support talent. - [Colorado Springs SEO Jobs](https://www.infront.com/jobs/colorado-springs-seo-jobs/): Colorado Springs SEO Jobs - Infront Webworks is always looking for individuals with strong search engine optimization (SEO), digital marketing, & SEM Skills - [Colorado Springs Agency Administrative Assistant Job](https://www.infront.com/jobs/colorado-springs-agency-administrative-assistant-job/): Work for the best online agency in Colorado Springs, learn from the best web developers and marketers at our Administrative Assistant Job - [Infront Webworks Web Designer Job](https://www.infront.com/jobs/infront-webworks-web-designer-job/): Website Designer Job in Colorado Springs, Co. Infront Webworks is always looking for top website designers, apply today. - [Terms of Service](https://www.infront.com/terms/): By accessing INFRONT WEBWORKS websites, you are agreeing to be bound by these Terms and Conditions of Use, all applicable laws and - [autopay](https://www.infront.com/autopay/): Autopay at Infront Webworks to help setup your account for billing via credit card. Please call our billing department today! - [Small Business Expo](https://www.infront.com/small-business-expo/): Small Business Expo - Thank you for attending the Orlando Small Business Expo on April 17th. We enjoyed meeting all of you. - [Digital Marketing](https://www.infront.com/digital-marketing-sem/): 20+ year old Digital Marketing Agency. Award winning digital marketing services, including SEO, PPC, social media, online ad solutions. - [Websites](https://www.infront.com/websites/): Website services including web design, web development, website content edit programs, web managed services, monthly web support programs. - [About](https://www.infront.com/about/): Infront Webworks is a Award winning Digital Agency located in Colorado Springs, Colorado, with clients across the US. and around the world. - [Blog](https://www.infront.com/blog/): Actionable tips, resources & info on websites, SEO, Social Media, and Digital Marketing blog from an award winning digital agency. - [Contact](https://www.infront.com/contact/): In business for over 20 years, a full service, award-winning digital marketing - web design company that develops outstanding websites & SEO - [SEO](https://www.infront.com/seo/): Award winning Colorado Springs SEO agency providing SEO services from the best SEO experts in the nation. The top Digital marketing company. - [SEM | Search Engine Marketing | PPC](https://www.infront.com/sem/): SEM- Search Engine Marketing services provided by expert search consultants. Award winning SEM Agency, getting ROI from PPC for 20+ years. - [Social Media Marketing](https://www.infront.com/social-media-reviews/): Trying to implement Social Media marketing in your company? Let Infront's experienced SMOs determine what social media platforms are right for you. - [Web Design](https://www.infront.com/web-design/): Our professional Website Design & Web Development team has been producing world-class websites for 20+ years serving clients worldwide. - [Website Development](https://www.infront.com/development/): Award-winning website development company with over 25 years of experience, our web dev experts produce powerful results for your business. - [Ecommerce](https://www.infront.com/ecommerce/): We have specialized in eCommerce websites for over 20 years. We develop quality websites based on the latest internet technologies. - [Cloud Services](https://www.infront.com/cloud-services/): We provide cloud services to clients for Domain Name Management, Hosting, Servers, MS Exchange, Virus Protection, Email Marketing - [Mobile First Web Design](https://www.infront.com/mobile-sites/): We provide mobile sites & responsive website design & development for businesses. Get a quote on making your site responsive. - [The Team](https://www.infront.com/the-team/): Infront Webworks team - A team of specialists who are masters of complex disciplines working together to produce highly effective and compelling websites. - [Portfolio](https://www.infront.com/portfolio/): Portfolio of Website Development by expert website designers. Establish your web presence and make a great first impression with a beautiful new website. - [Support](https://www.infront.com/support/): Infront Webworks Support - This is our customer help desk where you can create a support ticket, see our help desk hours and create a support ticket. - [Privacy Policy](https://www.infront.com/privacy-policy/): For your privacy, this Privacy Policy explains our practices and your choices about the way your information is collected and used. - [Infront Webworks SEO & Digital Marketing](https://www.infront.com/): Infront Webworks- An award winning Colorado Springs SEO website developlment and design company. Digital marketing, PPC and social media. --- ## Case Studies - [Criminal Defense Attorney Colorado Springs](https://www.infront.com/case_studies/criminal-defense-attorney-colorado-springs/): Learn how Colorado Springs DUI attorney James Newby tripled the business of his criminal defense law firm via digital marketing. - [Content Marketing Increases Business](https://www.infront.com/case_studies/content-marketing-increases-business/): Our client wanted to Increase brand awareness, provide useful medical information, and increase business and conversions for their site. - [Facebook Advertising for Non-Profit](https://www.infront.com/case_studies/facebook-advertising-for-non-profit/): Facebook advertising with ads promoting videos with pixel-based and look-a-like audiences to attract new followers, and increase engagement. - [TrueSport](https://www.infront.com/case_studies/truesport/): TrueSport website redesign and development case study and portfolio of images. Award winning Website Development Company. - [Garden of the Gods Self Storage](https://www.infront.com/case_studies/garden-of-the-gods-self-storage/): Storage website redesign to a modern design, Information is easier to find, and updates can be made without risking it breaking. - [Retail Spa SEO](https://www.infront.com/case_studies/retail-spa-seo/): Our spa SEO and digital marketing program started with a new WordPress website, improved site speed, added schema and local SEO. - [SEO Services for Lawyers](https://www.infront.com/case_studies/law-office-seo/): Our SEO services for Lawyers or Law firm marketing programs included content optimization, schema introduction, and page speed improvements. - [Vadiance](https://www.infront.com/case_studies/vadiance/): Vadiance Ecommerce website design included a faster loading time and improved user experience that quickly increased conversions. - [Local SEO Case Study](https://www.infront.com/case_studies/local-seo-case-study/): Local SEO services Case Studies. Award winning local SEO Agency. 153 percent growth in pageviews on website. - [Church SEO Case Study](https://www.infront.com/case_studies/church-seo-case-study/): Church SEO services case study. User sessions up over 47 percent, sessions up over 120 percent and new users up 48 percent. - [Dentist SEO Case Study](https://www.infront.com/case_studies/dentist-seo-case-study-2/): Dentis SEO - Dental digital marketing program improved site speed, added content around services, and saw results improve drastically. - [Vision Center SEO](https://www.infront.com/case_studies/retail-seo-case-study/): Vision center SEO started with a website redesign, 301 redirects and on-page cleanup of the website. Then we worked on site speed. - [Auto Dealership SEO](https://www.infront.com/case_studies/auto-dealership-seo/): With our auto dealership SEO Program we increased sales with solid link building, on-page execution, and improved user experience. - [Retail SEO case study](https://www.infront.com/case_studies/retail-seo-case-study-2/): Our retail SEO process started with a robust keyword portfolio and page mapping to help the content convey the correct messaging. - [Plastic Surgeon SEO](https://www.infront.com/case_studies/plastic-surgeon-seo/): Our Plastic Surgery SEO and marketing involved optimizing the site using schema, metadata, and content formation to accelerate its growth. - [King of Kings](https://www.infront.com/case_studies/king-of-kings/): With the King of Kings Church Website Design we provided a clean design with updated content, and a streamlined method for editing . - [Online Shed eCommerce SEO](https://www.infront.com/case_studies/online-shed-ecommerce-seo/): This shed builder eCommerce case study involved a full audit to set a strategy. Then we created unique and optimized product descriptions. - [Church SEO](https://www.infront.com/case_studies/church-seo/): Our Church SEO Program combined with social media improved the UX, boosted traffic, improved ranking and increased church attendance. - [Christian Non Profit Charity SEO](https://www.infront.com/case_studies/christian-non-profit-charity-seo/): Our SEO for Non Profit Christian Charity organization included improved sitespeed, content, and better UX to help the foundation grow. - [Jet Charter SEO](https://www.infront.com/case_studies/jet-charter-seo/): Our SEO Travel Campaign for a private jet charter company won a global marketing award using an intense PPC Campaign with Google Ads - [Tree Trimmer SEO](https://www.infront.com/case_studies/tree-trimmer-seo/): Tree Trimming is an important home service that like many service related companies, requires local SEO in order to compete online. - [Towing SEO](https://www.infront.com/case_studies/towing-seo/): Our Tow SEO nearly doubles website traffic through SEO and improves customer aquisition with site speed, blog writing, and optimization. - [Non Profit SEO](https://www.infront.com/case_studies/non-profit-seo/): Non Profit SEO services case study. Over 70 percent new users and 142 percent growth in pageviews. Best Non profit SEO services. - [Non Profit SEO Case Study](https://www.infront.com/case_studies/non-profit-seo-2/): Non Profit SEO Case Study - Learn how nonprofits can boost their SEO and see proven results with our cases studies and strategies. - [Pet Rescue Non Profit SEO](https://www.infront.com/case_studies/pet-rescue-non-profit-seo/): Pet Rescue Non Profit SEO services case study. Pet and pet rescue SEO services. 100 percent improvemnt in organic traffic. - [CPA Firm SEO Case Study](https://www.infront.com/case_studies/cpa-firm-seo-case-study/): CPA Firm SEO services case study. Top SEO Agency for fincancail and CPA companies. Best local SEO and digital marketing services. - [Home Mortgage Company SEO Case Study](https://www.infront.com/case_studies/home-mortgage-company-seo-case-study/): Home Mortgage Company SEO services Case Study. 150 percent growth in new users. Best Mortgage Company SEO Agency - [Bed and Breakfast SEO Case Study](https://www.infront.com/case_studies/bed-and-breakfast-seo-case-study/): Bed and Breakfast SEO services Case Study. Top Hotel SEO Agency. 91 percent growth in new users and 105 percent session growth. - [Marina and Hotel SEO Case Study](https://www.infront.com/case_studies/marina-and-hotel-seo-case-study/): Marina, fishing and Hotel SEO services Case Study. Users up over 150 percent, pageviews up 231 percent and sessions up 172 percent. - [Employment Agency SEO Case Study](https://www.infront.com/case_studies/employment-agency-seo-case-study/): Employment Agency SEO services Case Study | Over 158 percent pageview increase, organic traffic up over 52 percent. - [Manufacturing Company SEO Case Studies](https://www.infront.com/case_studies/manufacturing-company-seo-case-studies/): Manufacturing company SEO services Case Studies. Over 100 percent growth in website users in 1 year. 48k to over 100k. - [Assisted Living SEO Case Study](https://www.infront.com/case_studies/assisted-living-seo-case-study-2/): Assisted Living website SEO services case study- Users up 146 percent, and organic traffic up over 208 percent. - [Real Estate SEO Case Study](https://www.infront.com/case_studies/real-estate-agency-seo-case-study/): Real Estate SEO services case study that outlines the seo strategy to achive top search placment for real estate websites. - [Government and Law SEO Case Study](https://www.infront.com/case_studies/government-and-law-seo-case-study/): Government and Law SEO services case study. Award winning SEO. SEO and PPC help grow bottom line for Law and goverment contract website. - [Assisted Living Community SEO Case Study](https://www.infront.com/case_studies/assisted-living-community-seo-case-study/): Assisted living SEO services case study showing organic growth of 315 percent and 114 first page search results. - [Travel SEO Case Study](https://www.infront.com/case_studies/travel-seo-case-study/): Private Jet Charter SEO services case study. Organic traffic up 111 percent and page views up 111 percent. Award winning travel SEO Agency. - [Carpet Cleaning SEO Case Study](https://www.infront.com/case_studies/carpet-cleaning-seo-case-study/): Carpet Cleaning SEO services Case Study. 78 percent traffic growth, and 69 percent groth in user sessions. - [Education SEO Case Study](https://www.infront.com/case_studies/education-seo-case-study/): Education website SEO services Case Study- Over 1300 percent growth in top 10 rankings. Best Education website SEO services Agency. - [Auto Repair Local SEO Case Study](https://www.infront.com/case_studies/auto-repair-local-seo-case-study/): A balance of local SEO helped this auto repair shop receive 160% more organic traffic to the website and considerably increased sales. - [Auto Glass Installer SEO Case Study](https://www.infront.com/case_studies/auto-glass-installer-seo-case-study/): New Auto Glass Business website SEO services case study. Organic traffic growth up over 50 percent, and session duration up over 73 percent. - [Auto Mechanic SEO Case Study](https://www.infront.com/case_studies/auto-mechanic-seo-case-study/): Auto Repair Shop SEO services case study. Site Improves Traffic over 100 percent and pageviews over 73 percent. User up 161 percent. - [Real Estate SEO Case Study](https://www.infront.com/case_studies/real-estate-seo-case-study/): Real Estate SEO services Case Study. Over 2500 leads in ten months and 70 percent goal compeltion. Top real estate SEO Agency - [Recycling Company Case Study](https://www.infront.com/case_studies/recycling-company-case-study/): Traffic had dropped significantly after a site redesign, but this recycling company case study explains how we turned things around. - [Finance SEO Case Study](https://www.infront.com/case_studies/finance-seo-case-study/): Finance SEO services case study. Mortgage finance company shows 70 percent growth in users over 90 days. Top Mortgage SEO programs. - [Manufacturing SEO Case Study](https://www.infront.com/case_studies/manufacturing-seo-case-study/): Manufacturing SEO services Case Study. Organic traffic up over 48 percent and new users up over 58 percent. - [E-commerce Products Case Study](https://www.infront.com/case_studies/e-commerce-products-case-study/): E-commerce website SEO services case study. Organic traffic up 34 percent and growing dramtically. Top ecommerce SEO Agency. - [Staffing Case Study](https://www.infront.com/case_studies/staffing-products-case-study/): Staffing Company SEO services Case Study. Organic traffic up over 29 percent and page views up 21 in 3 short months - [Real Estate & Realtor Case Study](https://www.infront.com/case_studies/real-estate-realtor-case-study/): Real Estate and Realtor SEO services Case Study. Over 102 percent growth in organic website traffic and revenue up over 33 percent. - [Custom Knife Ecommerce Case Study](https://www.infront.com/case_studies/custom-knife-ecommerce-case-study/): This ecommerce SEO Case Study is about a custom knife company and their 300% increase in organic new users Year Over Year. - [Auto Repair SEO Case Study](https://www.infront.com/case_studies/auto-repair-seo-case-study/): Auto Repair Business SEO services case study. 3948 percent traffic growth and 588 page1 keywords. Best Auto Repair SEO Agency. - [Dentist SEO Case Study](https://www.infront.com/case_studies/dentist-seo-case-study/): Dentist SEO services case study. Organic growth over 99 percent, goal completions up over 17 percent, and organic traffic up 81 percent. - [Duct Cleaning SEO Case Study](https://www.infront.com/case_studies/duct-cleaning-seo-case-study/): Duct Cleaning Company SEO services case study. Local orgaic traffic up over 48 percent in 90 days. Home services SEO Agency. - [Staffing and referral SEO case studies](https://www.infront.com/case_studies/staffing-and-referral-seo-case-studies/): Staffing and referral SEO services case studies. Increase in over 1500 website visitors with over 56 percent new users. - [Law Firm SEO Case Study](https://www.infront.com/case_studies/law-firm-seo-case-study/): Looking for a law firm SEO case study? Here is a law firm SEO case study from Infron Webworks. Call today to learn more. - [Assisted Living SEO Case Study](https://www.infront.com/case_studies/assisted-living-seo-case-study/): Assisted Living SEO services case study outlining user increase of 200% and substatial organic search traffic growth. Pdf included. - [Pediatric Dentist SEO Case Study](https://www.infront.com/case_studies/pediatric-dentist-seo-case-study/): Pediatric Dentist SEO services Case Study. Ranked Top medical services SEO provider. Website user sessions up over 69 perecent. - [Sedation Dentist SEO Case Study](https://www.infront.com/case_studies/sedation-dentist-seo-case-study/): Sedation Dentist SEO services Case Study. Local SEO dentist campaign yields huge website traffic ranking and 36% traffic growth. - [Hotel SEO Case Study](https://www.infront.com/case_studies/hotel-seo-case-study/): Hotel SEO services Case Study. Hotel and casino increase in gaming visits from a local and national level. - [Moving and Storage SEO Case Study](https://www.infront.com/case_studies/moving-and-storage-seo-case-study/): Moving and Storage SEO services Case Study. Over 1100 percent groth in organic traffic, 206 perecent imptrovemnt in time on website. - [Ecommerce SEO Case Study](https://www.infront.com/case_studies/ecommerce-seo-case-study/): Ecommerce SEO services Case Study. Organic traffic up 46 percent and revenue up 48 percent. Best ecommerce SEO company. - [SEO For Landscaping Company Case Study](https://www.infront.com/case_studies/seo-for-landscaping-company-case-study/): Landscaping Company SEO services Case Study.Leader in home serviuces SEO. Case study shows 175 percent improvemnt in goals - [Addiction Recovery Center SEO Case Study](https://www.infront.com/case_studies/addiction-recovery-center-seo-case-study/): Addiction recovery SEO services case study outlining great search results. Addiction recovery SEO can be a very competitive market. - [Medical Association SEO Case Study](https://www.infront.com/case_studies/medical-association-seo-case-study/): Medical Association SEO services Case Study. Over 182 percent organic traffic growth, and over 208 percent new users. - [Health Care SEO Case Study](https://www.infront.com/case_studies/health-care-seo-case-study/): Health Care SEO services Case Study. Organic traffric increase through content strategy. Award winning SEO Agency. - [e Commerce Health and Wellness SEO Case Study](https://www.infront.com/case_studies/e-commerce-health-and-wellness-seo-case-study/): eCommerce Health and Wellness SEO services Case Study,. Organic traffic up over 1657 percent. Best ecommerce SEO Company. - [Performance Tours](https://www.infront.com/case_studies/performance-tours/): Case Study: Performance Tours: Time for the website to fully load has been reduced by over 50%, page URLs can now be customized, and website was optimized. - [Apprentice Personnel](https://www.infront.com/case_studies/apprentice-personnel/): Case Study: Apprentice Personnel: Task of making it important their website stood out among their competitors, easier to use and ZipRecruiter integration - [EduKit](https://www.infront.com/case_studies/edukit/): Edukit Website Design Case Study and portfolio images. Award winning Wesite Design by Top Website Designer Infront Webworks. - [Rocky Mountain Stove & Fireplace](https://www.infront.com/case_studies/rocky-mountain-stove-fireplace/): Rocky Mountain Stove & Fireplace website case study and portfolio. Screen captures of new website design and UX. - [Veterans Referring Veterans](https://www.infront.com/case_studies/veterans-referring-veterans/): Veterans Referring Veterans Website Design Case Study and portfolio screen captures and images. Award Winning Web Design Agency - [Price Rite Pool & Spa Service, Inc.](https://www.infront.com/case_studies/price-rite-pool-spa-service-inc-website-case-study-and-portfolio-images/): Price Rite Pool & Spa Service, Inc. website case study and portfolio images. Website design portfolio and case studies. - [Black Forest Fire Rescue](https://www.infront.com/case_studies/black-forest-fire-rescue/): Case Study: The Black Forest Fire Rescue Team: Task of moving website off their old CMS, adding responsiveness, and enhancing landing pages - [All Souls Unitarian Universalist Church](https://www.infront.com/case_studies/all-souls-unitarian-universalist-church/): Case Study: The All Souls Unitarian Universalist Church: Task was they needed a fresh and welcoming website that encourages users to visit and offer. - [Alpine Mechanisms](https://www.infront.com/case_studies/alpine-mechanisms/): Case Study: Alpine Mechanisms: Task was Moving their website onto WordPress utilizing WooCommerce to move to an online order processing operation - [Vinyl Tech Signs](https://www.infront.com/case_studies/vinyl-tech-signs/): Vinyl Tech Signs knew it was important to have a website that reflected their expertise. So they approached us to update their website. - [Camosock](https://www.infront.com/case_studies/camosock/): Case Study- Camosock- A Wordpress CMS Design with WooCommerce eCommerce solution. The site needed to be able to be fast, modern, and well organized - [Denver St. Patrick's Day Parade](https://www.infront.com/case_studies/denver-st-patricks-day-parade/): Case Study: Denver St. Patrick’s Day: Developing form functionality and application automation while improving branding and use of graphic design. - [GE Johnson Construction Company](https://www.infront.com/case_studies/ge-johnson-construction-company/): Case Study: GE Johnson Construction Company: Needed a new content management system and a fast solution to support their teams & reduced time to market. - [The YMCAs of Boulder Valley, Pikes Peak Region, and Pueblo](https://www.infront.com/case_studies/the-ymcas-of-boulder-valley-pikes-peak-region-and-pueblo/): We leveraged the buying power of a regional network of associations to build a modern digital marketing toolbox to boost performance. - [Advanced Radon Systems](https://www.infront.com/case_studies/advanced-radon-systems/): Case Study: Advanced Radon Systems: Task was to bring them top fold in search and on local stack maps for some competitive terms in Colorado. - [Garden of the Gods Self Storage](https://www.infront.com/case_studies/garden-of-the-gods-self-storage-old/): Case Study: Garden of the Gods Self Storage: keyword research and competitive analysis, onsite optimization and content driven strategy . - [Taboo Harley Davidson](https://www.infront.com/case_studies/tabbo-harley-davidson/): Over the course of the time period July 1, 2016 to Nov 30, 2017, Taboo Harley Davidson over 2600 verified calls within Google ads. - [Galvan & Gardner](https://www.infront.com/case_studies/galvan-gardner/): Case Study: Galvan and Gardner: SEO has gained top fold page 1 placement giving the company a huge increase in organic ranking power & bottom line. - [Trans Tech Auto & Truck](https://www.infront.com/case_studies/trans-tech-auto-truck/): Over the course of the time period November 1, 2016 to June 30, 2017, Trans Tech Auto & Transmissions has gained 3,948% in Organic Search traffic. - [Del-Immune V](https://www.infront.com/case_studies/del-immune-v/): Case Study about Del Immune V - The creators of Del-Immune V introduced a powerful nutritional supplement to help the immune system protect the body. - [Empire Roofing and Restoration](https://www.infront.com/case_studies/empire-roofing-and-restoration/): Case Study: Empire Roofing and Restoration: User experience has improved with new website & optimization for multiple devices & systems including mobile. - [Denver Police Museum](https://www.infront.com/case_studies/denver-police-museum/): The Denver Police Law Enforcement Museum: The website was moved to WordPress, allowing the team to make changes and updates with ease. - [The Nature Place](https://www.infront.com/case_studies/the-nature-place/): The Nature Place Website Design Case Study and portfolio of images. Website design and development services from Award Winning Web Agency - [The St. Mary's Inn](https://www.infront.com/case_studies/the-st-marys-inn/): The St. Mary's Inn website design case study and portfolio of screenshot and images. Website development and web design services. --- # # Detailed Content ## Posts - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://www.infront.com/blog/unlocking-the-power-of-google-qr-codes-for-customer-reviews/ - Categories: Google In the competitive landscape of digital marketing, harnessing customer feedback is crucial for businesses looking to enhance their online presence. Google has introduced a transformative feature within its Google Business Profile that allows businesses to generate custom QR codes, making it easier than ever for customers to leave reviews. This new tool not only simplifies the review process but also strategically positions businesses to attract more positive feedback, ultimately boosting their visibility in local search results. Understanding the QR Code Feature What is the QR Code Feature? The QR code feature integrated into Google Business Profiles serves as a direct link for customers to leave reviews. When scanned, the QR code takes users straight to the review submission form, eliminating distractions and streamlining the process. This innovation is designed to encourage customers to share their experiences without the hassle of navigating through multiple pages. How Does it Work? To utilize this feature, businesses can follow a straightforward process to generate their unique QR codes. The simplicity of this tool is one of its greatest strengths. Once a QR code is created, it can be easily shared across various platforms, ensuring that customers have easy access to leave their feedback. Steps to Access the QR Code Generator Navigating to the QR Code Generator To access the QR code generator, businesses can follow these steps: Log into Google Business Profile: Start by visiting your Google Business Profile dashboard on a desktop. Locate the Reviews Section: Click on the “Ask for Reviews” option or navigate to the reviews section. Generate the QR Code: Follow the on-screen instructions to create your QR code, which can be printed or shared digitally. Sharing the QR Code Once you have generated your QR code, the next step is to share it effectively. Businesses can distribute their QR... --- > What is Chat GPT and what does it mean? To understand, we first need to delve into the evolution of chatbots and the role of AI development. - Published: 2023-04-03 - Modified: 2024-07-08 - URL: https://www.infront.com/blog/what-is-chat-gpt/ - Categories: AI Introduction to Chat GPT In the ever-evolving landscape of artificial intelligence (AI), one term that frequently surfaces is 'Chat GPT'. But what exactly does it signify? To unravel this mystery, we must first traverse the journey of chatbots and the transformative role AI has played in their development. The Evolution of Chatbots The journey of chatbots has been nothing short of remarkable. In their infancy, chatbots were rudimentary rule-based systems, capable of responding to very specific inputs. However, the advent of AI marked a turning point, transforming them into sophisticated tools capable of understanding and responding to a wide array of queries. The Role of AI in Chatbots AI has been the catalyst that has propelled chatbots into a new era. It has endowed them with the ability to comprehend natural language, learn from interactions, and even anticipate user needs. One of the most significant breakthroughs in this domain has been the development of Generative Pretrained Transformers, or GPT. Photo Credit to Similarweb Stats ChatGPT attracted nearly 1. 6 billion worldwide visits to chat. openai. com in March 2023. That was up from just over 1 billion in February 2023. Google’s Bard chatbot, which is in the early stages as a beta service, drew 30. 6 million visits to bard. google. com Photo Credit to Similarweb Understanding Chat GPT To fully grasp the concept of Chat GPT, we must first understand the underlying technology - GPT, and its evolution. The Concept of Generative Pre-training Generative Pre-training is a revolutionary concept in machine learning. It involves training a model on a vast corpus of data before fine-tuning it for specific tasks. This initial pre-training equips the model with a fundamental understanding of the data structure, thereby enhancing the effectiveness of the subsequent fine-tuning process. This is only one concept using pre-training... --- > Google Partner is a marketing program for advertising agencies that manage Google Ads accounts, with access to many marketing benefits. - Published: 2023-03-02 - Modified: 2024-09-25 - URL: https://www.infront.com/blog/how-to-become-a-google-partner/ - Categories: Google, Google Ads, Google Adwords Introduction to Google Partners Program 2023 Ever landed on a webpage and found yourself intrigued by an impressive Google Partner badge? Allow us to enlighten you about all the ins and outs of acquiring a Google Partner status and the process of showcasing that coveted badge on your website. By enrolling in the Google Partners program, your firm can foster a more intimate connection by stepping up to the Google Partner level. Earning a Partner title signifies that your firm is acknowledged for its proficiency in enhancing client campaign outcomes, fostering client growth via diligent campaign management, and showcasing your Google Ads expertise through certifications. As a Partner, your firm will unlock extra perks, including the privilege to flaunt the Google Partners Badge on your website and promotional materials. What is Google Partners Program? Google Partners is a marketing program for advertising agencies or third parties that manage Google Ads accounts. As a Partner, agencies get access to a range of benefits, including special events and training, industry research, and more. Why become a Google Partner? Becoming a Partner not only validates your agency's expertise in the eyes of potential clients, but it also provides access to a number of exclusive benefits that can help your business grow. What is the Google Partner Badge? The Google Partner badge serves as a testament to an agency's proficiency in Google Ads, showcasing a robust track record in utilizing Google Ads for PPC (pay-per-click) advertising. It further signifies that the agency commits to a substantial monthly expenditure on Ads on behalf of its clientele. This accreditation is exhibited via a Google Partner Badge that is prominently displayed on the agency's website, alongside a compilation of certificates earned by the agency and its members through the Google Academy. Upon fulfilling the prerequisites to attain... --- > Learn what artificial intelligence in SEO is, its benefits, pitfalls, and use cases. Then, discover how to set yourself up for success. - Published: 2023-02-22 - Modified: 2024-09-25 - URL: https://www.infront.com/blog/artificial-intelligence-in-seo/ - Categories: AI, Digital Marketing, Search Engine Optimization Artificial intelligence (AI) is transforming almost every industry, including content marketing and search engine optimization (SEO). A 2021 report by the American Marketing Association in New York found that nearly 80% of U. S. marketers planned to use AI assistants going forward — a 28% increase from 2019. AI-powered tools are the future of SEO. They have been used to:Find keyword opportunities. Produce more SEO content. Scale and automate digital marketing activities. Improve search rankings for new and existing topics. In this article, we’ll learn about artificial intelligence in SEO and its uses, impacts, and pitfalls. Table of Contents What Is Artificial Intelligence in SEO? Artificial intelligence (AI) in SEO refers to using different technologies — such as machine learning, natural language processing (NLP), and image recognition — to enable machines to optimize for search engines. AI enhances search engine performance by looking for data patterns and making predictions. What differentiates it from other software (and makes it intelligent) is its ability to improve performance by learning from past outcomes. Benefits of Artificial Intelligence in SEO Why use artificial intelligence in SEO? According to Deloitte’s 2022 State of the AI report, AI increases job satisfaction and enhances performance. Specifically, here are a few benefits of using AI in SEO:AI tools take over the tedious parts of SEO, increasing productivity and efficiency. Many SEO tasks are repeatable and automatable, like link building. According to a 2022 Morningscore study, more than half of SEOs found link building the most time-consuming SEO task. But AI tools like LinkHunter can automate the task for you. AI supplements your content efforts. AI can help you spot content gaps, find relevant keywords to rank for, and even improve your writing. AI improves website performance. AI helps with website audits and technical SEO and can alert you... --- > Google’s May 2022 algorithm update introduced changes that affected many websites. Learn what the changes are and how to recover from future updates. - Published: 2022-12-20 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/how-to-recover-from-googles-may-2022-algorithm-update/ - Categories: Google, Search Engine Optimization Getting on the first page of Google is an investment that brings invaluable returns. So, it’s no wonder that every time Google releases a new search algorithm update, the search engine optimization (SEO) community goes into a frenzy. That’s precisely what happened during the Google core update of May 2022. It was one of the most significant algorithm updates to hit Google and was felt heavily by the SEO community. Some webmasters said they lost as much as 90% of web traffic. If the algorithm update negatively affects your website, you can recover. And we’ll show you how. Here’s what we’ll cover: Table of Contents What Is a Google Core Update? Core updates are changes Google makes to its search engine algorithm to improve the results' overall relevancy and user experience. They improve how Google assesses content to deliver the best answer that matches a searcher’s intent. Core updates often bring significant changes that impact Google search results, but these updates can affect websites differently. Some websites don't feel the impact, while others experience a significant drop in traffic, like during the May 2022 core update. Google Core Update May 2022 The long-awaited Google May 2022 core update started on May 26, 2022, and finished two weeks later, on June 9, 2022. The broad core algorithm update targeted all types of content and focused on Expertise, Authoritativeness, and Trustworthiness (E-A-T). How To Know if You Were Negatively Affected The thing about Google algorithm updates is that no one knows their nature unless Google tells us. So, how can you tell if the update negatively affected your website? You can examine two things to analyze the impact of a Google core update on organic search results: visibility and volatility. Visibility is a metric compiled from various search factors to measure a... --- > Google curates and displays free product listings on the organic search results. Learn how to optimize for Google’s shopping carousel. - Published: 2022-11-01 - Modified: 2024-09-25 - URL: https://www.infront.com/blog/how-to-optimize-for-googles-free-shopping-carousel/ - Categories: e-commerce, Google Where do you think most searchers go when looking for something to buy online? If you thought the answer was search engines like Google, you’re dead wrong. But the trend is changing. According to eMarketer, 61% of shoppers start their search on Amazon — while 49% do on search engines like Google. Purportedly driven by the looming threat of Amazon, Google started showing free product listings on various Google properties in 2020 — a deviation from its usual practice of asking users to pay for Google Shopping ads. Free product listings appear on Google’s organic search engine results pages (SERPs) and Google Shopping results. That means a large segment of Google search is now open to e-commerce sellers looking to grow their organic sales. Google also curates the best product listings and displays them more prominently as Google shopping carousels. These carousels are based on several factors, like reviews and structured data. If you want to learn how to use Google shopping carousels to your advantage, keep reading. Here’s what we’ll cover: What Are Google’s Free Product Listings? Free product listings are a new feature that allows merchants to display product information on Google’s channels for free, as with organic listings. There are two types of free product listings depending on the data you provide: standard listings and enhanced listings. Standard listings appear on Google surfaces, except for the Shopping tab. They only require a basic set of product attributes. Enhanced listings are free, content-rich formats that appear on Google surfaces, including the Shopping tab. They have rich product attributes which set them apart from Standard listings. Besides the basic attributes, you need to configure an additional set of attributes on the Google Merchant Center (GMC). For this article, we’re going to focus on enhanced listings. Where Can You Find... --- > Have you received an email from Google for a Google Business Profile Ownership Request? Don't ignore the email. It's real. - Published: 2022-10-20 - Modified: 2022-10-26 - URL: https://www.infront.com/blog/google-business-profile-ownership-request-email-scam/ - Categories: Google, Marketing Have you recently started receiving emails from Google letting you know that someone is trying to claim ownership of your Google Business Profile (Formerly Google My Business)? The emails aren’t fake. They are completely valid emails from Google. But the requests are fraudulent. You’ve received an ownership request This is the title of the email. And you might start to ask yourself. Who is this person? Why don't I recognize this name? Why are they trying to take over my GBP? What should you do if someone tries to claim ownership of your Google Business Profile? First, I would not recommend ignoring these emails. Here is why. In the past, when someone requested ownership of a Google My Business account and the owner didn’t respond in 3 days, they might have the option to claim the profile. Read more from Google about requesting ownership of a Business Profile. So, hit the “review request” link and then reject the request. Never give account access to someone you don’t know. Here is a true story from Google Support that shows how someone got hacked. Why are people attempting to claim ownership of your Google Business Profile listing? There are bots that can scrape legitimate Google Business Profile Listings and click on the “Request Ownership” Button. And, once they have ownership, they can change the name and details of their business with your reviews, your information, and hard work. This would allow them to start receiving phone calls and business from your potential customers. They may also hold it for ransom. After they claim the page, they may ask for a monetary exchange for giving it back to you. The goal might be to tank your page. If it’s performing well and showing up for your keywords, they may be in the same... --- > An SEO RFP or request for proposal is a document that details your needs, expectations, and budget when looking for an SEO agency. - Published: 2022-09-22 - Modified: 2022-10-20 - URL: https://www.infront.com/blog/how-an-seo-request-for-proposal-rfp-helps-you-choose-the-right-seo-agency/ - Categories: Digital Marketing, Marketing, Search Engine Optimization When your in-house SEO team needs support, what’s the first thing you do? If you didn't already have a regular SEO agency on call, you’d probably ask for referrals or do a Google search for “SEO agency. ” Boom, millions of results pop up. According to Agencies SEO Services Global Market Report 2022, the global agencies SEO services market is expected to grow from $51. 25 billion in 2022 to $108. 9 billion in 2026 — that’s double the value in four years. With a bevy of agencies to choose from, where do you even start? How do you choose the right SEO agency — let alone find one whose values, business goals, or work processes align with yours? The answer: Why not let the agencies come to you instead by putting out an SEO request for proposal (or SEO RFP)? An SEO RFP is an integral part of the RFP process. It’s a document containing all the information relating to your project that you send to SEO agencies, inviting them to apply for the project. In this article, you’ll learn what an SEO RFP is and how to choose the right SEO agency using one. SEO Request for Proposal What Is an SEO RFP? An SEO RFP is a document used to identify and qualify the right kind of SEO company for your project. You can think of it as an SEO agency’s resume, which details their background and expertise. An RFP refines the search by letting you get a sense of what the agencies are like before signing a contract with them. The SEO RFP is central to the RFP process, and without it, you might end up with an agency whose expertise doesn’t match your needs or standards — resulting in failure to meet the project objectives... --- > The program includes over 190 hours of instruction and hundreds of assessments. But is the Google Digital Marketing Certification worth it? - Published: 2022-08-30 - Modified: 2024-02-22 - URL: https://www.infront.com/blog/is-the-google-digital-marketing-and-e-commerce-professional-certificate-worth-it/ - Categories: Digital Marketing, e-commerce, Google Do you want to start a career in the growing field of Digital Marketing and E-Commerce, but you don’t have the education or experience? The Google Digital Marketing and E-Commerce Professional Certificate is a good starting point. My review of this course is performed as a Digital Marketer with more than 20 years of experience in the industry. Is the Google Digital Marketing Certification worth it? The short answer is Yes, the Google Digital Marketing and E-Commerce Professional Certificate is worth it. The course focuses on people just entering the digital marketing field, but even our senior staff pulled tasty tidbits of information from the program. Why our marketing professionals took this course as a company Mike Hodgdon, COO of Infront Webworks said, “Being a Google Certified Partner, our team has benefited from so many of Google’s workshops, certifications, and training. We even visited the Google Campus in Boulder for a 2-day class. So, we thought that everyone from the junior level SEOs to the Senior Team would find elements of the program that would be beneficial. And everyone on the team had a positive experience. “ About the Course The Google Digital Marketing and E-Commerce Professional certificate is a seven-course certification program offered by Google through Coursera’s learning platform. The program includes at least 190 hours of instruction and hundreds of practice-based assessments. The course will teach you what you need to know to land an entry-level job in digital marketing or E-Commerce. And if you are new to SEO, it will teach you how to optimize your business marketing and your company’s SEO performance. Source: Grow with Google What you learn from taking the Google Digital Marketing and E-Commerce Course A portion of the classes focus on entering the workforce in the digital marketing industry, progressing through interviews,... --- > Spending money to appear on page 1 of Google doesn’t mean you’ll always rank there. The value of ranking organically on page 1 of Google - Published: 2022-07-20 - Modified: 2023-06-14 - URL: https://www.infront.com/blog/value-of-first-page-google-results/ - Categories: Search Engine Optimization Millions of bloggers, businesses, and artists compete wildly for the chance to get on page 1 of Google for keywords relevant to their website. It seems only natural to want to top the charts because how often do people click on the second page? But you might have wondered, “What is a first-page search result actually worth? ”Why do people spend so much time and effort on search engine optimization (SEO) just to appear on Google’s first page? Some feel that dedication to SEO is often done on some measure of faith. After all, how often have you reached the first page of organic search for a keyword, only to find it doesn’t deliver the traffic you anticipated? In this guide, you’ll learn the importance of appearing on Google’s first page results. You’ll also learn: Table of Contents Why Is It Important To Be on the First Page of Google? Many people aim to get on the first page of Google’s search results. Why? Because appearing on top of the organic results improves visibility and trust, drives website traffic, and increases clickthrough rates (CTR) and conversions. Google’s algorithm constantly changes, but one thing remains constant — Google’s first page results get most of the traffic. According to Backlinko, only 0. 78% of Google searchers click on the second page. So, even if your most important keywords land you on page 2, that traffic is split unequally across all results on that page. Besides that, Google’s search results are becoming richer — they display knowledge panels, featured snippets, answer boxes, local search results, and more. More Competition for Traffic While these features benefit searchers by providing better answers to their queries, it also means there’s more competition for traffic. That’s especially true since traffic decreases as you go beyond the first... --- > The SEO industry continues to grow and has no plans of slowing down. Discover the common SEO job titles and get started on your career. - Published: 2022-06-14 - Modified: 2024-02-22 - URL: https://www.infront.com/blog/seo-job-titles/ - Categories: Content Marketing, Digital Marketing, Search Engine Optimization Whoever said search engine optimization (SEO) was dead didn't know what they were talking about. When COVID-19 hit, most industries had to lay off employees — but not SEO. According to Backlinko’s 2020 SEO Jobs Report, LinkedIn SEO job postings seemed to increase during the pandemic, which makes sense because shutdowns forced many businesses to go online. There are currently over one billion websites worldwide jockeying for a position to rank in Google search. Many of these websites realize the value of SEO, meaning professional SEOs can have their pick of clients. As Google keeps working to improve the search experience (it made over 5,000 changes to search in 2021 alone), we can expect more SEO positions to be available. If you're looking to enter the SEO industry, there’s no better time to do so than today. In this article, we cover what SEO professionals do and common SEO job titles. You’ll also learn: Table of Contents What Does an SEO Specialist Do? An SEO professional (or SEO specialist) is a person who is knowledgeable about the algorithms behind search engines, meaning they can help clients rank on the search engine result pages (SERPs). Depending on the website's size, a company can have one subject matter expert or a team of SEOs. Teams should ideally be composed of members with a specialized skill set that complements the skills of the other SEO professionals. For example, you have SEO content writers, developers, and strategists. SEO professionals can opt to work as independent consultants, in SEO agencies, or full-time as part of a company’s in-house content and digital marketing teams. How Can I Become an SEO Professional? There is no linear path to becoming an SEO professional. Backlinko’s report shows that 64. 3% of SEO jobs don't have degree requirements. Many SEOs... --- > Google is retiring Universal Analytics in July 2023. Learn why you should upgrade to Google Analytics 4 and discover the latest features of the GA4 upgrade. - Published: 2022-05-17 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/everything-you-need-to-know-about-switching-to-google-analytics-4/ - Categories: Google, Google Analytics, Search Engine Optimization In October 2020, Google introduced the most significant change to hit its famous reporting tool — Google Analytics 4 (GA4). Unlike the previous version, which only considers website data, GA4 tracks and integrates website and app data into one Analytics account. Google also updated the data architecture and collection methods to reflect current changes in the way customers use technology. Despite Google’s good intentions while building GA4, it continues to receive backlash from the search marketing community. But, like it or not, Google has made it clear: the GA4 upgrade it’s not going anywhere soon. New properties are automatically converted to GA4, and Universal Analytics will be deprecated on July 1, 2023. So the question isn't whether you should upgrade to Google Analytics 4, but when? Here’s what we’ll cover: Table of Contents What is Google Analytics 4? Google Analytics 4 (formerly known as App+Web) is the latest generation of web analytics platforms, which is set to replace the former property type, Universal Analytics (UA). Google created GA4 using AI-driven technologies to address businesses’ evolving needs and security trends. Some of the most significant changes to hit GA4 include:Data collection. With the advent of omnichannel e-commerce, GA4 collects data from both web and app to let businesses see unified user journeys and customer lifecycles across different platforms. Event-based tracking. UA measured users by looking at device and platform sessions, which resulted in missed opportunities and data loss when switching devices. Now, GA4 uses an event-based data model to track user behavior. Using user IDs and unique Google signals, it’s much easier to follow users along the customer journey. With the shift to tracking events and parameters, GA4 also introduced new engagement metrics, like engaged sessions, engaged time, and engagement rate. Data control and privacy. In the wake of data privacy... --- > The Google knowledge graph has undergone some big changes since it was introduced. Learn how to use it as part of your SEO strategy. - Published: 2022-05-03 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/what-is-the-google-knowledge-graph/ - Categories: Google, Search Engine Optimization The Google knowledge graph is turning 10 in 2022! This feature created quite the upstart when Google introduced it in May 2012. Since its addition, this little knowledge box that appears on the right (on top for mobile) of search results has gone through many changes. The Google search knowledge graph is now on mobile. And according to Google, it has over 500 billion facts in its database. Not sure what the Google knowledge graph is? If it all sounds confusing, we can assure you, its not something you need an IT professional to unravel. We’ll go over a brief history of the popular tool, discuss how Google sources its knowledge base, and how you can try to use it for your SEO strategy. Here’s what you’ll learn: Table of Contents What Is the Google Knowledge Graph? Google introduced the Google knowledge graph in 2012 to quickly display facts and knowledge users search for. Technically, the graph is Google’s database with the information shown in knowledge panels. The Basics The Google search Knowledge Graph is a database designed to make it easier to find commonly searched information. It’s called a graph as it displays all the related information, not only the exact search terms entered. The graph links related topics together. When you search for an author, say, William Shakespeare, you will also see information on some of his plays, popular movie adaptations, similar writers, and other people from his life. All this information is displayed in the knowledge panels located at the top of the screen. Everything is displayed without needing to visit a third-party website, making the tool quick and convenient for fact-checking. Behind the Scenes The knowledge graph works by sourcing information from all over the internet, much of it from Wikipedia and Wikidata. Still, Google also... --- > Learn how a holistic SEO strategy with SEO and content marketing helps you consistently rank on search engines despite frequent Google algorithm changes. - Published: 2022-04-07 - Modified: 2022-04-29 - URL: https://www.infront.com/blog/holistic-seo-why-technical-seo-isnt-enough/ - Categories: Content Marketing, Search Engine Optimization Ranking on Google search requires more than technical SEO. Although optimizing your website for search engines is advisable, focusing solely on technical SEO efforts won't do you any favors in the long run. Permanently ranking on Google despite its constant algorithm changes demands a comprehensive and holistic SEO strategy focused on multiple aspects of your website. But what does that strategy entail? Let's find out. Here's what we'll cover: Table of Contents What is Holistic SEO? Holistic search engine optimization (SEO) is the process of improving all aspects of your website to increase its visibility in the search engine results pages (SERPs). The ultimate goal is to create a website that provides the most relevant and accurate information and is easy to use. Holistic SEO isn’t one-dimensional like traditional SEO, wherein marketing teams focus on optimizing for keywords, headers, meta tags, and the like. It takes the elements of traditional SEO and content marketing and mixes them with practices that aim to improve the user experience. Fox News calls it “search experience optimization. ” For a more in-depth view of holistic SEO, let’s break down its components (SEO and content marketing) and discuss their contributions to the holistic approach. SEO 101 SEO refers to the techniques you implement to make your website more searchable. The different kinds of SEO — on-page SEO, off-page SEO, and technical SEO — contribute to website visibility. The more visible your web pages are, the more likely people will visit your website, and the more likely you will get sales. Although there are multiple benefits to SEO, 57% of businesses still don't have an SEO strategy. One of the reasons they're scared of SEO is they can't guarantee a positive return on investment. It's a valid point: haphazard SEO strategies can get you on the... --- > Entity-based SEO uses concepts, not keywords to help users find the information they seek. Learn what entity SEO is and how to use it to optimize your site. - Published: 2022-03-27 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/the-ultimate-guide-to-entity-seo-an-introduction-to-entity-based-seo/ - Categories: Google, Search Engine Optimization The Google algorithm has come far from its early days of keyword stuffing and link building. Its most impactful shift was putting the primary focus on entity-based search engine optimization (SEO) instead of keywords. Traditional SEO considered keywords and the user intent behind those keywords, which made for a simple approach. But as Google strives to improve search, it digs deeper: it considers multiple factors such as context, user intent, and relationships between words, which make up a modern entity-based SEO. In this guide, you'll learn: Entity Based SEO Entity-based SEO describes a search engine’s attempt to generate the most accurate search engine results by connecting user intent, context, and the relationship between words. When it comes to language, there are certain nuances only humans can understand; machines often process phrases literally. Entity SEO connects entities and their meanings, contexts, and intents by building knowledge graphs from Google Knowledge Graph, LinkedIn, Wikidata, or Amazon’s product graph. For example, a search query for the actor playing the “shiny vampire in Twilight” returns a knowledge panel for Edward Cullen. The panel also mentions “Robert Pattinson,” the actor who played the role. Google gave us the result without us mentioning the terms “Robert Pattinson” or “Edward Cullen. ”The knowledge graph article that's in the works can replace this once published SEO Entity 101 According to Google, an SEO entity is anything that is "singular, unique, well-defined, and distinguishable. "Through this definition, an entity doesn't have to be a physical object or tangible; it can also be a color, date, currency, or idea. Unlike keywords, which spell out a word specific to a language, an entity carries meaning and is independent of the language and similar keywords that designate it. How Entities and Keywords Work Together In its early days, Google focused on keywords.... --- > If you want to shoot your business marketing videos yourself, there are some things to consider before you get started. Including equipment - Published: 2022-03-10 - Modified: 2024-02-22 - URL: https://www.infront.com/blog/should-i-shoot-my-business-marketing-videos-myself/ - Categories: Digital Marketing, Video Marketing Should I Do my own business marketing videos? I mentioned this in my other post about Video Marketing for Small Businesses. Unless you are already knowledgeable about shooting videos you probably should hire someone to shoot or at least help you get started. However, if you insist on doing it yourself, there are some things to consider before you get started. Getting Started with Basic Camera Equipment If you’re doing a one-off video, you could use a cell phone camera and probably edit your video from an app. However, the videos you see in commercials that are shot with phones are probably done by seasoned video production specialists, with thousands of dollars of postproduction software at their disposal. So, you might not get the results you may think you can with a phone. If you do want to get started making videos with a dedicated camera, this post is meant to help. To start, you’ll need a camera. You can grab a decent Lumix or Sony micro four-thirds camera for about or even less than $1k. You can find better deals if you search for used. I’ll provide some links to help you with the basic equipment I’ve used in the past. Although I’ve had good experiences with some of this equipment, there is no guarantee of the end result for everyone. Camera Gear to Invest In When Shooting Your Own Marketing Videos Some of the camera gear you should also plan to invest in:MemoryMicrophones and preampsA standLenses & ND (neutral density) filtersA teleprompterLightingA modern computer with a powerful processor for editingAnd possibly more depending on your needs. You might be able to skip the super-fast computer if you send your footage off to a postproduction company like us or a freelancer. Something to keep in mind though, if you... --- > How do you take advantage of video marketing as a small business owner? Here are some ideas to start with your business marketing videos. - Published: 2022-02-04 - Modified: 2022-10-26 - URL: https://www.infront.com/blog/why-you-should-use-video-marketing-for-small-business/ - Categories: Digital Marketing, Video Marketing Why You Should Use Video Marketing for Small Business Video marketing for medium to small businesses doesn’t have to be as expensive or complicated as you may have been led to believe. If you’ve been living anywhere aside from under a large boulder for the past few years, you’ve probably seen the rampant and widespread takeover of video platforms such as YouTube, Vimeo, Twitch, and the somewhat controversial TikTok. Even Facebook and Instagram are trying to push their own agendas when it comes to video. So, how do you take advantage of video marketing as a small business owner? Well, first, before we get into it, let’s set our expectations. If you don’t plan on spending a decent amount of money or time on your video, you need to expect that your results won’t be something out of a Hollywood movie. For video marketing, you don’t always need that kind of video to get noticed anyway. Any smartphone should have a camera and you can make some pretty decent videos as long as you use a little creativity. Although, if you hire anyone from a freelancer to a full-on film studio, your results will usually be much better than a cell phone of course. Should you shoot your business marketing videos yourself? What is the purpose of video marketing? When you boil it down, the point is that you are targeting multiple senses at the same time. Sight, hearing, and touch are what we’re trying to impact here. People can see your video, they can hear the purpose of the video, and they can also act by typing (touch) on their keyboard when they absorb something they like or dislike from the video. That’s why it is so important to engage with your audience by utilizing multiple senses. This is... --- > These are some of the top 2022 SEO digital marketing trends in our industry. We try to keep you informed so you stay in front of the curve - Published: 2022-01-03 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/2022-seo-and-digital-marketing-trends/ - Categories: Marketing, Search Engine Optimization, Social Media At Infront Webworks we try to keep you informed so you stay in front of the curve and don’t fall behind it. These are some of the top 2022 SEO and digital marketing trends in our industry. Featured Snippets are still relevant We all want quick answers to our questions, and we don’t want to click through the top results to find out what we are looking for. Featured snippets are the small bit of info that Google provides at the top of the page when you ask a question. It tries to show the content that is the most valuable to the reader. Obviously, the benefit of gaining a featured snippet is increased traffic. Being at the top of organic search results is amazing. It’s also a matter of prestige since Google is saying that your content is the most credible source of information. Search Intent or User Intent is more important than keywords In the beginning of search, content had to include specific keywords or phrases to rank well in search. But Google’s algorithms have improved in this area and concentrate more on user intent instead of just specific keywords. Do they want to buy something, or do they just want information? Do they want to compare products before a purchase or look for food nearby? So, as you build out your content, you need to consider why people would ask this question? How would they ask it? Is there a common phrase used or are they using a voice assistant via a conversational question? After careful consideration, it will help you to write better quality content to achieve the results you are targeting. Faster load times will lead to better rankings for 2022 SEO Page speed is a direct ranking factor. Especially after Google’s algorithm speed update.... --- > This is a 2021 SEO Review recap discussing some of the biggest updates and changes that have occured throughout this past year. - Published: 2021-12-10 - Modified: 2024-02-22 - URL: https://www.infront.com/blog/2021-seo-review-google-algorithm-changes-to-gmb-becomes-gbp-and-more/ - Categories: Google, Search Engine Optimization 2021 SEO review: the most important SEO stories, news, and changes from this year. Confronting a plethora of changes, SEOs were faced with an uncertain future in the year 2021. Google introduced continuous scrolling while also rolling out new features such as the search results page highlights that could potentially harm their brands' visibility on SERPs—all happening amongst the COVID pandemic two years running! Google’s Algorithm Changes Core Updates Google released 3 large core updates and most businesses were affected by them in one way or another. There was one in June, July and again in November. The first core update in June caused significant search volatility. The July update continued to show huge changes until it slowed down during the middle of July. Google announced a third core update on November 17 just before Thanksgiving, Black Friday, and Cyber Monday. Many measurement tools showed that the volatility was even higher than in June and July. Page Title Rewrites There were many algorithm updates, but the page title rewrites were the most controversial. We started noticing changes to Titles in the Search engine results pages around August. Unfortunately, this resulted in a large decrease in quality and click-through rates. So, Google rolled back some of the updates in September. Spam updates There were several spam updates that Google rolled out during the year. One on June 23 and one on June 28, which didn’t cause much of an impact. The final spam update came out in November, and Google didn’t give us much info on this one, but the search volatility skyrocketed. Passage indexing Passage indexing is an algorithm change that can rank a piece of content from a page in the Search Engine Results Pages. Google now displays these as featured snippets and links you to that specific area... --- > We are thrilled to announce Infront Webworks is recognized as 2021 Best of Creative & Design, Marketing award winner by UpCity! - Published: 2021-10-18 - Modified: 2022-10-26 - URL: https://www.infront.com/blog/2021-best-of-creative-design-and-marketing-advertising-award-winner-by-upcity/ - Categories: Announcements, Awards Infront Webworks Announced as a 2021 Best of Creative & Design and Marketing & Advertising Award Winner by UpCity! This year marks the inaugural UpCity 2021 Best of awards honoring the top providers around the world. In specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating is to determine a B2B service provider’s credibility and trustworthiness. Giving UpCity the confidence to recommend them to those businesses seeking services. We are thrilled to announce that Infront Webworks has been recognized as a Best of Creative & Design and Marketing & Advertising award winner by UpCity! UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists and many more. Nearly 2 million businesses have visited UpCity to research and identify the best partner for their needs. Dan Olson, CEO of UpCity, had this to say about Infront Webworks: Dan Olson, CEO of UpCity, had this to say about Infront Webworks:“It’s one thing to be a talented team, but it’s another to go the extra mile and cultivate a great client relationship. Quality work ethic is at the forefront of everything the team at Infront Webworks does, and it shows. Congratulations are in order for the whole team! ”—Dan Olson, CEO, UpCity Client Reviews for 2021 Best Of Awards This honor is due in large part to our 5-star review rating on UpCity. Here are a couple of our favorite pieces of feedback we’ve received from our incredible customers:“Infront Webworks did an exceptional job designing our website for Mary's Cocker Haven. It was incredible working with Phillip, Taylor, and Stephanie. They designed our website exactly as we had requested and provided an extensive 2-hour training session for us. Taylor,... --- > Infront shows best results for limited budget SEO Campaign. Wins US Search Award for 2021. And shortlisted for 4 additional categories - Published: 2021-10-12 - Modified: 2022-10-26 - URL: https://www.infront.com/blog/infront-webworks-wins-another-us-search-award-for-2021/ - Categories: Announcements, Awards, Search Engine Optimization Infront shows best results for limited budget SEO Campaign. Wins US Search Award for Best Low Budget Campaign. And shortlisted for 4 additional categories including Best Small SEO Agency of the Year. The US Search Awards are an incredible honor for Infront Webworks. It's such a privilege to be recognized by the judges and acknowledged in four categories, including Best Small Agency! Mike Hodgdon, COO of Infront Webworks said, “It’s amazing! We couldn't be happier with the ROI our clients are seeing from their SEO work. It's always great winning awards like this one. But watching businesses thrive and grow because of us really satisfies a part of ourselves that is dedicated to making life better for everyone. By enabling them to reach their full potential online through search engine optimization (SEO). ” As a team, Infront loves submitting case studies to the low-budget campaign category because it is so competitive and generating a big return on investment (ROI) for clients that have limited budgets. It is something we pride ourselves on as a company. Winning this award recognizes our commitment towards producing value while also having an impact on your business with Infront Webworks’ award-winning digital services company. We couldn't feel prouder or more fulfilled at this point if it were Christmas morning (well maybe just close). We welcome clients that have the most challenging SEO needs with lower budgets to work with, to reach out. We are up to the task. Infront’s Recap at 2021 US Search Awards BEST USE OF SEARCH – HEALTH - Creating Authority in The Health Niche BEST USE OF SEARCH – REAL ESTATE & PROPERTY - Infront Webworks & We Are 307 – Real Estate Lead Growth Campaign AWARDED THE BEST LOW BUDGET CAMPAIGN (SEO) - Infront Webworks & We Are 307 –... --- > When Instagram and Facebookdown happens, it can be catastrophic, causing panic among users that may result in losses for advertising. - Published: 2021-10-05 - Modified: 2021-10-12 - URL: https://www.infront.com/blog/facebookdown-diversify-your-digital-marketing/ - Categories: Content Marketing, Internet Marketing, Search Engine Optimization, Social Media Instagram and Facebookdown. The internet is at our fingertips 24 hours a day, seven days a week. There are accounts for everything and anything you could think of on social media. Sites like Facebook, Instagram, Twitter, Pinterest, and LinkedIn. With the popularity of these social networks comes an increase in vulnerabilities. With both their data security policies or servers crashing. It's not uncommon for any site to experience downtime for routine maintenance. When companies like social media giants Facebook, Instagram, and Whatsapp go down for several hours, it can be catastrophic. Causing panic among its user base that may result in heavy financial loss. In fact, that the outage caused Facebook to lose $100 million in lost online advertising income while its stock plummeted 5%. Don't let your business be a victim of something like this. You should diversify digital marketing among various channels, so you still have others to rely on if one goes down. Read on to learn more about this and other reasons to diversify your digital marketing. Facebookdown - What Happened? According to the report, an engineer issued a command that shut down all Facebook's connections worldwide. Disconnecting data centers around the globe. This led to a six-hour-long outage amongst all Facebook channels. Since the tech giant also owns Instagram and WhatsApp, the outage extended to these platforms as well. This event marked one of the most prolonged Facebook outages to date. Comparable to the twelve hours on March 14th, 2014. It was also reported that #FacebookDown reached the #1 trending topic on Twitter and Reddit. These outages pose enormous risks for the company and its users. They can also damage the brands that rely strictly on these platforms to market their business. Facebook has more than one billion users who log in daily. So when... --- > Click through rates determine how well your link or ad attracts visitors to your website, so it’s a very valuable thing to get right! - Published: 2021-09-28 - Modified: 2024-02-22 - URL: https://www.infront.com/blog/how-to-improve-your-click-through-rates-ctr/ - Categories: Digital Marketing How good are your current click-through rates (CTR)? Should they be better than they are now? Have you ever thought about what constitutes a decent click-through rate? How can you improve your number if you don’t know what it is? All this can be extremely confusing! In this article, we will explain what a good click-through rate is, how to reliably measure it, how to calculate CTRs by channel, and how to increase your social media click-through rates. The first question we must answer is: What exactly is a click through rate? Your CTR figure represents the proportion of users who click on a specific link to the total number of users who view it. So, if 20 users viewed your link, but only 2 people clicking the link, your CTR rate is 2/20. This number determines how well your link or ad attracts visitors to your website, so it’s a very valuable thing to get right! After all, your users cannot progress through your marketing funnel if they don’t take the first step of clicking through. You may be used to thinking about CTR only when you’re talking about paid advertising initiatives. However, it is a key measure in all your marketing efforts, even emails and social media. Anything with a link, whether paid or not, should be tracked to see if your efforts are working. Does my Click Through Rate Really Matter, and How do I Find it? Your click-through rate (CTR) is a big deal. It tells you how well your content and ads are drawing users to your site. Google determines your Quality Score and Ad Rank based on your historical click-through rate. Most services will give your exact rate in your analytics reports, so it’s not hard to find. Then it's just a matter of... --- > Content marketing is important because it helps you increase conversions, improve brand awareness, increase revenue, and more. - Published: 2021-09-07 - Modified: 2022-10-26 - URL: https://www.infront.com/blog/10-reasons-content-marketing-is-important-for-business/ - Categories: Content Marketing Traditional marketing is becoming less and less effective these days as your potential clients demand more valuable content from your business. It should reach them in a way that feels more natural and non-disruptive; moreover, content marketing is important for business by attracting, engaging, and delivering information that your target audience desires. By developing valuable content, it helps you increase conversions, improve brand awareness, increase revenue, and establish yourself as an industry leader. Who is going to say “No” to increased revenue and becoming an industry leader? Outbound marketing strategies these days are more about interrupting your audience. They aren’t as effective at converting your audience like they used to, mainly because the people of today are so bombarded with ads everywhere. Overall, your audience will convert better when you reach them organically. Tell them a compelling story so that It feels more authentic and engaging. The content that wins in a campaign is something that is unique, authoritative and attracts your audience’s attention. Doesn’t your attention always go to the people who tell the best stories? See actual results from one of our content marketing case studies. What is content marketing? The Content Marketing Institute defines content marketing as a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – to ultimately drive profitable customer action. Content marketing is a long-term strategy focusing on developing strong relationships with your audience by delivering high-quality content that is relevant to them consistently. Ultimately, this strategy shows that you care about your customers in the long run. In today’s world, people want to feel like you truly care, and that your relationship is more than just purely transactional. Gaining the trust and attention of your target audience is such a valuable resource.... --- > Mobile Websites & Responsive Web Design Aren't Enough - You need to pass Web Core Vitals and offer an excellent user experience. - Published: 2021-08-16 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/building-websites-for-mobile-why-you-should-care/ - Categories: Search Engine Optimization Mobile friendly websites are designed to work well on smartphones and tablets. Since the world is mobile-first, your website should be too. That used to be something you heard all the time. But now, mobile-friendly websites and responsive design aren't enough. We need to factor in User Experience (UX) and site speed. Mobile-Friendly Websites Mobile-friendly websites are websites that are specifically designed and developed to render and function properly on mobile browsers vs. a static website that only looks good on a computer screen. This is called responsive web design. We live in the 21st Century, and almost everyone is using iPhones, Androids, and Google phones to search the web for just about everything. Chances are, over half of your potential customers are viewing your website on a mobile device. People Using Mobile According to TechJury over the course of this year, mobile phones generate 54. 25% of the traffic where desktops generate 42. 9%. They also mentioned 55% of page views come from mobile phones. And millennials spend on average 3 hours and 45 minutes browsing on their mobile devices. So now it's time for your homework: go check your own analytics reports and take a look at exactly how many mobile visits you've gotten in the past 12 months or so. Some Tips for Mobile Website Design Avoid frustrating popup unless they are necessary. Make the buttons large enough for people to tap them with a finger. The text needs to be large enough to read without needing to zoom in. Use a hamburger menu or simplify the menu so it is easy to navigate. Put calls to action above the fold so they are easy to find. Create forms that are simple and easy to use. What is Responsive Web Design? Responsive design makes your web content... --- > Backlinks are links from other websites to yours. Inbound Links are important, search engines think of them as votes for your website. - Published: 2021-08-03 - Modified: 2024-02-22 - URL: https://www.infront.com/blog/are-backlinks-important-for-my-website/ - Categories: Search Engine Optimization What are backlinks and are they important? When talking with clients about increasing their Search Engine Optimization, one of the important things we recommend is increasing the number of backlinks, or inbound links, associated with their site. But why? Are backlinks really that important? The answer is yes. In order to rank well in Google results, you need both good “on-page” and “off-page” factors. The “on-page” factors would be things such as title tags, meta descriptions, and alt attributes. Part of the “off-page” factors are backlinks. The quality, amount, and relevance of those links affect your own site rating. What are backlinks? Backlinks are also known as inbound links, incoming links or one-way links are links from one website to another website. Search engines like Google consider them "votes" for the website. Pages with many backlinks tend to have higher organic search engine rankings. Why are backlinks important? Backlinks are votes from other websites. Each of those votes tells search engines that this content is valuable, credible, and useful. The more votes the higher your site will rank. Backlinks were part of the original algorithm for Google known as "PageRank". Even though Google changes its algorithms regularly, that is still a ranking signal that is part of Google ranking factors. How do I get backlinks? There are two ways to receive backlinks from another site. The first is through “Black Hat” links, which we do not recommend. These are links coming from sites that have nothing to do with a specific product or service but are simply created for reciprocal link exchange. This used to be a popular way to boost your online presence, but recently Google has started punishing those websites that utilize this for search engine optimization. Read more about why Black Hat links do more harm than... --- > Infront Webworks, a full-service digital marketing agency in Colorado Springs has been shortlisted for three Global Marketing Awards 2021 - Published: 2021-07-30 - Modified: 2021-07-30 - URL: https://www.infront.com/blog/infront-webworks-shortlisted-for-global-marketing-awards-2021/ - Categories: Awards Infront Webworks, a full-service digital agency headquartered in Colorado Springs shortlisted for three Global Marketing Awards 2021: eCommerce Campaign with Adelante Shoe Company – eCommerce Custom Shoe Campaign Health/Beauty Campaign with Park View Dentistry – Creating Authority in the Health Niche SEO Campaign - Adelante Shoe Company - SEO Custom Shoe Marketers across the world will be tuning in to the Winners Announcement on Tuesday, October 5 2021 at 7:00 BST. Global Marketing Awards 2021 The Marketing Awards recognize and celebrate the world’s best marketing agencies across all marketing channels. The entrants are located across the seven continents. These include search campaigns across all marketing channels awarding agencies and the most innovative campaigns across different marketing areas and business channels. The Don't Panic entry deadline was July 9. The judging session was July 28, and the shortlist announcement came out July 30. Mike Hodgdon, Infront’s Chief Operating Officer said, “Even in a year of change and challenges, our SEO team has proven to be full of talent! The awards they've received strengthen my respect for their professionalism. In the face of adversity, this group delivered amazing results - even surpassing expectations during the craziest time ever. I'm so grateful that we have such an awesome team at our side when it really counts. ” Why Infront Webworks Competes for International SEO Awards “From the moment that we encountered our first major challenge, I knew that my team would be there for me. Sure enough, when they needed it most in this crazy time of challenges and changes, they delivered like no one ever has before! ” said Mike Tortorice, Marketing Director at Infront Webworks. Our digital marketing team at Infront Webworks develops SEO and SEM strategies that will meet or exceed your goals. We work hard to find new ways... --- > We feel incredibly honored by the judges at US Search Awards for being shortlisted in four categories including best small agency. - Published: 2021-07-23 - Modified: 2021-08-24 - URL: https://www.infront.com/blog/infront-finalists-in-2021-us-search-awards/ - Categories: Awards We feel incredibly honored by the judges at US Search Awards for shortlisting us in four categories including best small agency. Being recognized validates our commitment to producing value and impact on the lives of clients with Infront Webworks, an award-winning digital marketing and SEO company. Infront Webworks is proud to be a finalist for four different categories in the US Search Awards! We're excited about what this recognition means not just for our team, but also as an acknowledgment of how much we care about creating engaging digital marketing strategies that will grow your business. Top Digital Marketing and SEO Awards The US Search Awards are among the top digital marketing awards in the nation. They recognize achievements within this vibrant sector and have been awarded for years, which is no easy feat with hundreds of entries from reputable SEO agencies vying to take home gold every year. This is an event for marketers to pay attention to. The awards attract some serious talent; whether you're looking at website design or social media prowess - there's always something new and interesting on display here! Trustworthy winners: The Academy selects only those who have provided service with honesty, integrity, and unparalleled customer satisfaction as their goal through hard work is to produce the finest quality web content possible. Infront Webworks recognized as a US Search Awards finalist in 4 categories: BEST USE OF SEARCH – HEALTH - Creating Authority In The Health Niche THE BEST USE OF SEARCH – REAL ESTATE & PROPERTY - Infront Webworks & We Are 307 – Real Estate Lead Growth Campaign BEST LOW BUDGET CAMPAIGN (SEO) - Infront Webworks & We Are 307 – Low Budget High Growth in Real Estate SEO SMALL SEO AGENCY - Infront Webworks When asked about such prominent award nominations,... --- > SEO reports show your results for search engine optimization for your website. The practice of increasing visibility for a website in SERPs. - Published: 2021-07-14 - Modified: 2024-02-22 - URL: https://www.infront.com/blog/seo-reporting-what-it-is-and-why-you-need-it/ - Categories: Digital Marketing, Google Analytics, Search Engine Optimization What is SEO reporting and why do you need it? What is SEO Reporting? Why do I need SEO Reports? Why are they important? What tools do I need for SEO reporting? What information should I include in my SEO reports? First, What is SEO Reporting? SEO reports show your results for search engine optimization on and off your website. SEO or search engine optimization is the practice of increasing visibility for a website in the search engine ranking positions or SERPS. The reports show top keywords, overall keywords, ranking improvements, visitors, traffic comparisons, and conversion metrics. So, after we work on the SEO for a site, we want to find a way to show bosses or clients what we did and why it matters. Reporting may not be the most important work we do. But it is what pays the bills. It justifies the client’s investment in your services. And let’s face it, if you can’t measure it, did it really happen? Why do I need monthly SEO Reports? Why are SEO Reports Important? SEO reports help you to educate your clients. They help to establish trust and rapport. And they document the improvements and the benefits of the SEO work you have been performing for the client. You want to show clients that the work you are doing is working and getting results that positively impact their business. SEO reports also show the next high-level opportunities and what you should work on next. And according to Backlinko, the #1 result in Google has a CTR Click Through Rate of 31. 7%. And the #1 results in Google have a 10x higher CTR compared to the #10 result on the front page. So, we want to get you as close to that #1 position as possible. See below: photo... --- > This week DotCom Magazine announced that Infront Webworks has been selected to join its Impact Company of the Year List for 2021. - Published: 2021-07-06 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/infront-webworks-receives-2021-impact-company-of-the-year-award/ - Categories: Awards This week DotCom Magazine announced that Infront Webworks has been selected to join its Impact Company of the Year List for 2021. This award celebrates America’s companies whose founders, CEOs, and amazing team members are making an important impact on the economy. Matt Palis said, "The last year we were centered around helping our customers work through difficult times; its an honor to be recognized as dotCom Magazine's Impact Company of the Year. " Andy Jacob, CEO of DotCom Magazine says, “We appreciate the selfless commitment that leaders and entrepreneurs make to their brand. Entrepreneurs are the heartbeat of the world in so many ways. We believe it is a world where risk-takers must be lauded, saluted, and respected. 2021 is an incredibly unique year in so many ways. " He went on to say, "Our award winners have courage and an unyielding passion to grow and contribute in unique ways. In 2021, everyone talks about uncertain times. In 2021, it is the leaders of impactful companies that stick their head up above the crowd and say “we can do this”, “we will get it done” and “we will turn uncertainty into opportunity. " It is exciting to see the exclusive DotCom interview with CEO Matthew Palis featured alongside other prominent business entrepreneurs like Shark Tank's Kevin O'Leary. At Infront Webworks our primary goal is targeted to developing and executing high-performance digital strategies and websites for our clients. We take pride in being recognized as an impactful company that helped other businesses thrive during an uncertain time. About Infront Webworks In business over 20 years, Infront Webworks is a full-service Digital Agency that offers award-winning website design, and globally recognized SEO services. They are A+ rated with the BBB, LSA Certified, Google Certified Partners, local and global award-winning digital service... --- > A professional email signature can go a long way in giving your readers quick access to your brand, and communicates positive aspects about - Published: 2021-06-30 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/add-facebook-button-to-email/ - Categories: Social Media Most businesses try to explore new social networks to get more leads. But it can get exhausting and drain your budget quickly, often with little results. If you're looking to leverage your current resources to gain some traction on your social media pages, email marketing can work well. Email marketing functions with their own features like custom email addresses, email templates, and automation. But have you wondered if you could use a small and often ignored email signature as a reliable tool to get attention on your content that's outside email? Most people use email signatures to position their email as a professional and legitimate business, but it will work more than an email sign-off if you leverage it right. It can strategically work for you, even if you are a small marketing team or a sole business owner. 1. Why you need an Email Signature Your email readers are busy. They expect value the moment they open the email. That does mean you have limited time and space to reach out with all your offers. While the email body will have the main message, it is the email signature that enforces your brand identity every time your email lands in their inbox. Depending on how you use the email signature, there are ways to lead your readers onto marketing materials on other landing pages or websites. An email signature gives you the leverage to hold on to your readers' attention. A professional email signature can go a long way in giving your readers quick access to your brand, and it also communicates a few positive aspects like Personalization to your readers Helps in high recall Makes it relatable It saves time for the reader to access links quickly 2. How do you make an Email Signature work for you?... --- > Need to boost your website's rank and visibility? Use these social media tips for small businesses to build brand awareness and sales. - Published: 2021-06-16 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/social-media-tips-for-small-businesses/ - Categories: Social Media Social Media TipsThere are now 4. 2 billion active social media users, which is almost twice as many as five years ago. And they spend on average 2 hours and 25 minutes a day on those social media channels. This offers businesses an incredible opportunity to build brand awareness, develop customer relationships and make sales on those social media platforms. To effectively use social media as a small business there are a few social media tips you need to do: 1. Create a Social Media Marketing Plan The first thing you should do is decide your audience and the tone of the communication to them. If you’re attempting to connect with young adults or teens, you might want to use humor. For parents, you could take a more educational tone. 2. Decide Which Social Media Platform Works For You Try to figure out where your audience “hangs out. ” Facebook and Twitter are great ways to communicate to your customers in a B2C business, but if you’re more of a B2B business, LinkedIn might be the right choice. 3. Know Your Audience Using social media for business is effective because you can target your audience. Compile data on your current customers. Dig into social media analytics. You will start to understand who is buying from you and interacting with you online. 4. Research Research the competition. How are your competitors using social media? Don't copy them, but it can increase your learning curve. What about other businesses? Take inspiration from businesses that are successful on social media. 5. Create a Content Calendar The next step in your social media marketing strategy is to plan out content in advance – create 30 days of content at a time. The rule of thumb we like to use is 90% educational or interactive... --- > Qualified leads are the liquid gold of a marketing strategy. You want them and they want you. Find out what we are talking about here. - Published: 2021-05-08 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/what-are-qualified-leads/ - Categories: Digital Marketing, Internet Marketing, Marketing - Tags: qualified leads What are Qualified Leads? It’s no secret that developing an effective lead conversion strategy is a difficult task. This is particularly true if you’re marketing to people who have never heard of your brand. But, every business is capable of acquiring qualified leads, and it's crucial to capitalize upon them if you’re looking to maximize your total number of sales. Not every entrepreneur knows all that they should, but we’ve got the information you should keep in mind. Let’s explore what you need to know. So, What Exactly Is a Qualified Lead? A qualified lead is somebody who has previously expressed an interest in your brand. The term ‘qualified’ here refers to the fact that they have already proven they’d like to make a purchase and aren't just reading your blog posts. It’s important to note that in order for quality leads to be considered qualified, they need to engage with your brand in a specific way. More often than not, this will involve them coming to you on their own as a result of a marketing effort. They would be an ideal buyer. There’s also a difference between a marketing qualified lead and a sales qualified lead. Put simply, marketing qualified leads are interested in learning more about what you have to offer, while sales qualified leads have already decided to make a purchase. What Type of Actions Does a Qualified Lead Exhibit? Luckily, there are objective ways that you can tell that you’ve got a qualified lead on your hands. From here, you can take the appropriate action to facilitate the greatest chance of making a conversion. Let’s take a brief look at a few of the most notable. Adding Items to Their Online Cart This is perhaps the most significant sign that you have a qualified lead.... --- > We place a lot of emphasis on external links but internal links are important too. Learn more about boosting your SEO with internal links. - Published: 2021-04-14 - Modified: 2021-06-08 - URL: https://www.infront.com/blog/the-ins-and-outs-of-optimizing-internal-links/ - Categories: Search Engine Optimization - Tags: internal links What if you were overlooking one of the most important aspects of SEO? Internal Links. When it comes to optimizing links, most businesses focus on external links. However, internal links are just as important for optimizing SEO and leading new visitors to your site. Sadly, most companies don't know how to make the most of their internal links without hiring professional help. But this comprehensive guide will help you learn everything you need to know! Why Focus On Internal Links? The rest of our guide is going to focus on how to optimize your internal links. Before we dive further in, though, it's important to explore why you should focus on internal links in the first place. The first (and arguably best) reason to focus on these links is that internal linking makes it easier for Google's Crawlers to discover and map out your website. But without proper internal linking, it may take Google far longer to index your pages. The second reason is that internal linking makes it easier for you to score backlinks to high-authority websites. The reason is simple: they help point other site owners to very specific sections of your website. A third reason is that good internal links (along with good anchor texts) help make your content more valuable in the eyes of Google and users alike. And that brings us to the final reason. Simply put, they make it easier for customers to navigate your website. And now that you know why internal linking is so important, we're going to look at different ways you can optimize your internal links. Focus On Content Once you're committed to focusing on internal links, the obvious question is what you should link to. And while we have a few general thoughts below, one big bit of advice... --- > If you're not actively getting traffic from organic search results, with a solid organic SEO strategy, there is hope. Learn how. - Published: 2021-03-26 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/why-organic-search-is-becoming-more-essential-than-ever/ - Categories: Search Engine Optimization There are over 1 billion websites in the entire world. Out of these, only 200 million are actively getting search traffic from the search engines and only a fraction of those are showing up on the first page for organic search results. If you're not one of these actively getting traffic from organic search results, then you might wonder how you can get your website more search traffic. While making your website stand out in search results can seem difficult, with a solid organic SEO strategy, there is hope. This article will go over different SEO tips and actions that you can follow to get the most organic traffic and outrank competitors in search engines. Read on to explore these organic search tips and SEO strategies in order to achieve first-page search results and increase your website traffic. What Is Organic Search? Organic search is the amount of search traffic you're receiving from natural search or traffic sources that are not from paid advertising. The typical search engine results page (SERP) has; About 5 paid ads at the top of the page (Google Adwords) Below that a map (followed by 3 listings) with "local results" that are served through "Google My Business" listings Then 10 organic search results listings Finally, at the bottom of page 3 to 5 more paid ads (Google Adwords) Typically the top 10 organic listings on page 1 account for over 90% of clicks from searches, with each spot getting fewer and fewer clicks. In the last study our team did the results were: Search Result Number 1- 29. 6% 2- 13. 1% 3- 9. 2% 4- 6. 5% 5- 4. 9% 6- 3. 6% 7- 3. 0% 8-2. 6% 9- 2. 2% Number 10- 2. 1% Anatomy of Search Engine Results Page (SERP) Search engine... --- > Keeping up with the best SEO trends that are constantly changing. We found there are 7 great SEO strategies to use for 2021 that work. - Published: 2021-03-03 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/top-7-seo-trends-to-focus-on/ - Categories: Search Engine Optimization When it comes to search engine optimization (SEO), the only constant changes. In fact, Google now states they make algorithm updates three times per day on average. But even with constantly changing search rankings, we can still spot SEO trends and determine which direction Google is going. SEO professionals make it their job to understand where to place their focus in order to achieve the highest rankings. So what SEO trends are happening now? What is Google focusing on at the moment? Seven critical SEO trends you must know in order to rank at the top of Google in 2021. 1. Quality Content We've all heard the saying "content is king. " To be clear, it's quality content that Google values. Boring content that regurgitates the same old information everyone else is saying is usually not as helpful. So what constitutes quality content? Fortunately for us, Google gives us some website guidelines to follow. Perhaps the most important advice Google gives us is to create content for users. Too many content creators focus on SEO results and write specifically for Google. You can tell when you are reading a piece that was written for search engines. It doesn't flow naturally and keywords are shoehorned into places they don't belong. It's much better to write as if you are speaking directly to a friend. Speak naturally and genuinely try to help them. Bonus points if you include your own unique point-of-view and personality. Users will resonate more with your voice than with content written for search bots. 2. Local SEO Local SEO is not a new trend, but with the increasing importance of mobile devices, it's more prevalent now than ever. As an example of local search popularity, "near me" searches are experiencing a 500% increase in the past two years.... --- > Before you ever produce a content piece, you need to make sure that you’re also looking into the mechanism of the content loops. - Published: 2021-02-26 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/a-scalable-strategy-to-create-content-loops/ - Categories: Digital Marketing, Marketing, Search Engine Optimization, Social Media Content Loops - A Scalable SEO Strategy for Sharing and Distribution Content is the king of your marketing initiative. Yet if nobody shares a great piece of content, it sits there, gathers dust. Before you ever produce a content piece, you need to make sure that you’re also looking into the mechanism of the content loops. Elements of a Content Loop A content loop is a closed circle that acts as a virtuous cycle for your content. Source: Fractl Fractl calls it the ‘Viral Loop’. Before you ever produce any piece, make sure you do the following - Make the content visible first: Once you write the content, first you need to get the eyeballs of your target audience. Create the desire to click: Does your headline have the emotional connection that forces your target audience to click on the article (to check for their own knowledge & understanding). Include the viral element in your piece: There’s a clear distinction between the number of content pieces you browse, read and the number of pieces you share. Here are the two aspects you need to keep in mind - Does your content piece have an interactive element that assists your audience to create a particular result? (If yes, the desire to share would be higher and vice-versa) Does the piece have a strong call to action that probes your readers to share the piece with their family, friends, and colleagues? Finally, make sure that your readers share the piece: If the readers need to take two-three more steps to share a piece, most probably they never will. It should be super-easy for your readers to share the content piece you’ve produced. Let’s examine how we can create content loops and implement the strategies required to succeed. Strategies to Create Content Loops... --- > SEO and SEM are two terms that are often confused by newbie marketers, and while they may have some overlap, they aren't the same. - Published: 2021-02-15 - Modified: 2021-06-08 - URL: https://www.infront.com/blog/the-difference-of-seo-and-sem/ - Categories: PPC, Search Engine Optimization Want to drive traffic to your site through the use of digital marketing? Trying to understand what the differences between SEO and SEM are? If you want to boost your online presence and get results for your business, the right digital marketing strategies can help. One difficult thing to understand when building your digital marketing strategy, however, is the difference between SEO and SEM. These two terms are often used interchangeably, but they aren't the same thing. Fortunately, we're here to clear it up for you. In this article, we'll tell you about the difference between SEO and SEM. The Basics of SEO and SEM SEO and SEM are two terms that are often confused by newbie marketers, and while they may have some overlap, they aren't the same. Search engine optimization (SEO) refers to boosting your site in organic search results. It will consist of optimizing your site so that it will rank higher in Google and other search engines in a natural way. Search engine marketing (SEM), on the other hand, refers to paid search advertising. This mostly consists of using pay-per-click (PPC) ads in which you pay directly for your ad copy to be shown online and to get more website visitors. Google Ads is one of the most popular online advertising platforms, but there are others as well. With both types of marketing, it's essential to optimize and tweak your strategy as time goes on. You'll also need to perform keyword research and optimize copy to ensure your website pages or ads are targeting the right people. Getting the Full Picture Still not sure whether is SEO or SEM is right for you and what the differences are? Let's go a little deeper so you can get a better understanding of both. How SEO Works When... --- > Videos are an important factor when ranking your website. See why websites with video marketing can help with SEO rankings. - Published: 2021-02-03 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/video-marketing-statistics-do-better-in-seo/ - Categories: Search Engine Optimization, Video Marketing Key Video Marketing Statistics: Learn why websites with video perform better with SEO. Is it worth it to invest in video? We will share some key video statistics to prove that now is the best time to make your first marketing video. These are the reasons you should be thinking about your video marketing strategy. Types of Video include: Vlogs Video Interviews Tutorials, explainer videos, how-to videos Presentations Product Demos Product videos and reviews Testimonials Recordings of Live Streams Video Ads for a product or service Videos for your blog post This year it's projected that video will account for 82% of internet content. ROI of Video Marketing In their 2020 report, Wyzowl found: 89% of video marketers say video gives them a good ROI. 83% of video marketers say video helps them with lead generation. 87% of marketers say video has increased traffic to their website. 80% of marketers say video has directly helped increase sales. 95% of marketers plan to increase or maintain video spending in 2022. Animoto‘s Social Video Forecast also suggests that 91% of marketers are satisfied with the ROI of video on social media. Consumers want information that's easy to take in. Research shows that it takes 1. 8 million words in text format to communicate the same amount of information as a one-minute video. Videos are astronomically easier to consume than 1. 8 million words! And search engines are beginning to adapt to prioritize sites with video to meet the demand for quick and easily consumable information. So in order to maintain a successful content marketing strategy, businesses will need to publish consistent and valuable videos on their web pages. The Content Marketing Institute’s findings are similar. Both its B2B and B2C research for 2020 showed that: 71% of B2B marketers use marketing videos.... --- > The most powerful conversion tool is your landing page to get visitors to take action. Increase your landing page conversion rate today. - Published: 2021-01-29 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/how-to-increase-your-landing-page-conversion-rate/ - Categories: Content Marketing, Internet Marketing, Search Engine Optimization - Tags: conversion rate, Landing Page Getting lots of online traffic is great – but it’s only half the battle. Learning how to increase your landing page conversion rate is essential. What really matters is the percentage of visitors you can convince to become customers. The most powerful conversion tool in your online arsenal is your landing page. Its sole function is to persuade visitors to take action – through buying, signing up, or downloading – that brings them one step closer to becoming customers. The users who arrive on your landing page are there because they’ve clicked on a related link – so you know they’re interested. Here’s how to leverage their interest to bend that conversion rate curve. Know Your Target Audience Identify your audience demographic, and know their needs, concerns, and preferred terminology. Your content should explain to prospective customers exactly how your product or service will address their needs. Style and content should be tailored specifically for your target demographic. If you haven’t identified a specific demographic, advertising first to a general audience. Then, assess conversion rates for each demographic. Identify the “converters”, and target them comprehensively in the next stage of your marketing plan. Make Friends with Facebook Since the goal is sales, you want customers – not merely visitors – to arrive on your landing page. So establishing a Facebook presence is a smart move. With about 1. 66 billion daily average users, Facebook offers a huge ready-made market. When you make your pitch on their advertising platform, you’re getting access to a wide range of clearly-defined audiences. You can tailor your ads based on a number of variables - like age, gender, interests, and education – and avoid the hit-or-miss conundrum. Facebook lets you drill down to see exactly who you’re getting through to. And if you consistently provide... --- > TF-IDF has been revolutionizing the way businesses approach SEO and marketing. Learn more about term frequency-inverse document frequency. - Published: 2021-01-26 - Modified: 2024-12-09 - URL: https://www.infront.com/blog/what-is-tf-idf/ - Categories: Content Marketing, Search Engine Optimization This information is important when considering your keyword metrics, it can help you determine if the terms and frequency used are beneficial. What if the best thing you could do for your SEO is something you've never heard of? TF-IDF has been revolutionizing the way businesses approach SEO and marketing. Unfortunately, most businesses have never heard of TF-IDF, much less how to use it. So, what is TF-IDF and what can it do for your own digital marketing? Keep reading to learn all about it! What Is TF-IDF? As terms go, "TF-IDF" is quite a mouthful. But for those asking "what is TF-IDF," the answer is simple: it stands for term frequency-inverse document frequency. TF-IDF is a way to quickly assess the frequency of a keyword and determine how important that word is within the document. While TF-IDF has a number of important applications, it is important for SEO because Google uses it as a ranking factor. There is a bit of a learning curve to using TF-IDF for your own SEO. But if you can master this technique, you can leave the competition in the dust. The Power of Inverse Document Frequency At first glance, you might not realize why TF-IDF is so important. After all, there are plenty of other ways to assess the use of a certain keyword within the text. However, the real secret for how this works comes from the "inverse" part of "term frequency-inverse document frequency. " Basically, TF-IDF is going to weed out really basic words (like "a" and "the") and puts more importance on the unique words of the document. This may sound simple, but it's an excellent way of cutting through the SEO noise and discovering how relevant your keywords really are. This can help you play up the keywords that... --- > Keyword mapping is one of the ways SEO professionals create a site's keyword strategy. Fortunately, keyword mapping is not that hard to do. - Published: 2021-01-18 - Modified: 2021-01-28 - URL: https://www.infront.com/blog/guide-to-keyword-mapping/ - Categories: Content Marketing, Digital Marketing, Internet Marketing, Search Engine Optimization - Tags: keyword mapping The first Google result gets almost 30% of the traffic for that search, according to SEO statistics. From here, traffic shares drop steadily until you reach the no-man's-land that is the second page of Google. For most sites, reaching the coveted first page will take some structured SEO work and keyword planning. Keyword mapping is one of the ways SEO professionals create and lay out a site's keyword strategy. If you do not implement keyword mapping, you run the risk of ignoring valuable search terms, cannibalizing pages, and creating unnecessary work for content creators and site managers. Fortunately, keyword mapping is not that hard to do, once you understand the concept and the steps involved. Ready to start structuring your site's keywords like a pro? Keep reading to find out how to use keyword mapping to comprehensively target keywords and rise in the rankings. What Is Keyword Mapping? Before we get into the steps involved in keyword mapping, let's take a look at what it is. Essentially keyword mapping is the practice of discovering all the keywords a site should target, and then matching them to the most applicable pages. This process organizes your keywords, clarifies your site structure, guides internal linking, and assists content creators with keyword placement and content ideas. Step 1: Do in-Depth Keyword Research The first step when doing keyword mapping is to carry out thorough keyword research. If you have already done keyword research, you should still take this opportunity to uncover additional keywords that your site may be able to rank for. There are various ways of doing this. Most SEOs have a preferred keyword mapping tool, such as SEMrush or Ahrefs. Whichever keyword/mapping tool you choose, the aim of the game is to first find out what search terms your site is already... --- > SEO is essential for anyone who owns a website. As 2021 approaches, here are some areas of SEO you should consider keeping up on. - Published: 2021-01-07 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/best-practices-for-seo-in-2021/ - Categories: Search Engine Optimization SEO is essential for anyone who owns a website. But SEO best practices are always changing. As 2021 approaches, here are some areas of SEO you should consider keeping on your to-do list. Search engine optimization. Since the dawn of Google, the spotlight on SEO has been growing brighter and brighter. Businesses that recognize the importance of implementing an SEO strategy and have had success ranking their website on page 1, have seen great rewards. In fact, if you run a company or own a blog, there's no way around SEO. It's the key to boosting the traffic to your site, garnering new leads, selling more product, and increasing your bottom line. Some organic SEO ranking factors have stayed similar or only slightly evolved over the last couple of years: Content Quality Keywords Freshness Multimedia Answers Depth Architecture Crawl Mobile Duplicate Speed HTTPS URLS HTML Titles Descriptions Structure Headings Trust Authority Engagement Reputation Links Value Anchors Backlinks User User Locality User experience History Intent So, as it evolves, where is a good place to start for search engine optimization in 2021? Below, we're going to cross our T's and dot our I's as head into 2021. Make sure your website is fully mobile, crafting long-form content, upping the ante on video content, and implementing site audit tools. The reality of SEO is, you need to take a holistic approach and consistently be improving every ranking factor to dominate the 1st page. That being said, focusing on some of the areas that will give you the most return the quickest, will provide you the opportunity to see a return on your work while continuing to improve your placement. Make Sure Your Website is Mobile Friendly By now, you probably know that Google will knock you down a few pegs if your... --- > Google Guaranteed is presented as a way to help protect people when booking services online with local businesses by reimbursement. - Published: 2020-12-23 - Modified: 2021-06-08 - URL: https://www.infront.com/blog/understanding-google-guaranteed-for-local-businesses-services/ - Categories: Google, Google Ads - Tags: Google Guarantee, Google Guaranteed Google Guaranteed Looks like Google is planning on absorbing yet another service that was once provided by websites and digital marketing. Angie’s List, Home Advisor, and similar sites may be in trouble. What is Google Guaranteed Google Guaranteed is a way to help protect people when booking services online with local businesses. When you see search results like this: It signifies that the Google Guarantee backs the business. By using the sponsored Guaranteed results to book Local Services you could receive reimbursement if you have issues. There are some caveats though and we’re going to cover some of them today. Google Guaranteed Voice Search Voice searches can also provide Guaranteed results as long as you’re in the US. However, if you contact the business in any other way, for example, their website or their Google My Business you will not receive the Google Guarantee from a voice search. To get started, you can apply for the Google Guarantee by signing up for Local Service Ads. Eligible businesses get charged a fee of $50 a month for the service. If you would desire a walkthrough of the signup process, please let us know. What will Google give you if a service provider messes something up? On Google’s support page they say, “Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit. The following are the upper limits of lifetime limits per customer in each country” For the US & Canada, the limit is currently 2,000 Freedom Units or US dollars. Here is a breakdown per country: United States: $2,000 Canada: CAD $2,000 United Kingdom: GBP £1,500 Ireland: EUR €1,500 Spain: EUR €1,500 France: EUR €1,500 Italy: EUR €1,500 Netherlands: EUR €1,500 Germany: EUR €1,500 Austria: EUR... --- > Learn about LinkedIn for marketing and how local businesses can benefit. It is a great way to network with others and build relationships. - Published: 2020-12-09 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/tips-for-using-linkedin-for-marketing-your-small-business/ - Categories: Content Marketing, Internet Marketing, Social Media Tips for Using LinkedIn for Marketing Your Small Business As a small business owner, there are two marketing campaigns that are typically in your annual marketing campaign. One is social media and the second is local networking. Both of these marketing strategies are minimal cost. But more importantly, get your brand out there and provides continuous promotion of your business. In this article, we will talk about LinkedIn and how local businesses can benefit. What Is LinkedIn LinkedIn is a great tool for small businesses that want to do networking through a social media platform. Not only do you have a personal profile, but you have a business profile page. Which shares with everyone about your business, what your business is up to, and drive more business 24-7. Not only can you post information about your business, but you can interact with questions/answers, educate and even post job openings. When considering using social media as a marketing strategy for your business, LinkedIn is considered the best option and should be predominately used on a weekly basis. How To Market Your Business On LinkedIn If you don’t have a LinkedIn profile, then that is the first step. Once you have your personal profile completed, you need to make your business profile for your business. As a note, make sure you complete everything in the business profile, including your website. Remember, this adds a link to your website. So now what do you do with your business page? First, start off by starting to follow all the people you know and others that you may find valuable. Then just start making posts about who you are and what your business does. This can be done with text, videos, or images. Posting, responding, and interacting consistently on a weekly basis is the basis... --- > Hands off your Google Ads account - Google is for-profit company focused on revenue, so consider each and every recommendation carefully. - Published: 2020-11-23 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/how-to-keep-googles-hands-off-your-google-ads-account/ - Categories: Google Ads, Google Adwords Hands Off Your Google Ads AccountOver the last year or so Google quietly rolled out a “pilot program”. It will auto apply changes to the Google Ads accounts for those clients who opted into the program. In other words, if you have an agency or been managing your Google Ads campaigns yourself. Now Google takes the lead and will apply changes it thinks will boost the performance, unless you opt out. Awesome right? Where Google Ads is Headed Over the last 3 years Google implemented a lot of changes to its ads algorithms. They have been heavily focused on AI and ‘machine learning' ability. All these changes are based on trends, patterns and a minimal intervention from the end user. Google claims this should allocate more time for the business owners to “focus on their business and not the campaigns”. While the idea sounds great in theory. It gives Google the full control over the settings what could result in not so optimal PPC performance. Google's big goal is to fully automate the PPC. To make it more approachable to non-professionals. And along the way – maintain full control over the earnings from Google Ads platform. Hence we see all kinds of changes that try to remove or minimize the intervention of a dedicated PPC experts. What is the Auto Applied Recommendations Center? Part of the pilot program was developing a hub. Where advertisers could see all the accounts that opted into the program. And the actual changes applied by Google for the accounts that opted in. The applied changes are not seen in the “change history” section of the Google Ads account. So the advertisers should log into the Recommendations Center to view the accounts and what’s been applied without a notice. If an advertiser wants to opt out... --- > Instagram Reels is the latest update to be released, and it could change the video-marketing arena. Learn more about Instagram Reels - Published: 2020-11-10 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/the-new-instagram-reels/ - Categories: News & Events, Social Media Instagram ReelsHave you opened your Instagram lately and noticed short videos from your following on Instagram? Initially, you might think is this a ‘Tik Tok’ video? No, it’s not. If you have been paying attention you would have noticed the term “reel” on the bottom left of the videos. It is the latest update to be released by Instagram, and it could change the video-marketing arena. Discover entertaining videos on InstagramThis new Instagram feature is the latest way of creating and discovering entertaining videos on Instagram. The reels invite you to create fun videos that enable you to share among your friends and any person on Instagram, which is also an excellent way for businesses to connect with potential customers if they are using any kind of social media management for their business. You can record and edit 15-second videos with audio, effects with their new creative tools. Since people tend to be more attracted to video content, these reels seem to be the way to go if you are trying to build up engagement. Given the level of competition on Instagram from users coming up with diverse ways to gain attention, the only way to stand out from the crowd would be to utilize all the given features to attract possible leads to your feed and make them follow you. Instagram Reels has made this possible through its ability to create short, fun videos. How to Use the Instagram Reels Open your Instagram account, go to the explore page, tap on the ‘Reels’ video icon • Interact with other videos like other posts on InstagramTap on the paper airplane to add a video to your story or direct messageYou can tap on the song below your caption and incorporate music in your videoReels can b e recorded in a... --- > Copying and Pasting Made Easier. Check out this blog for a quick TenClips tutorial. Check out our YouTube channel for more! - Published: 2020-11-03 - Modified: 2020-10-23 - URL: https://www.infront.com/blog/copying-and-pasting-made-easier-tenclips-tutorial/ - Categories: Technical Support If you copy and paste a lot or do a lot of data entry you probably spend a lot of time going back and forth between programs. Add that time up throughout the year and it could shock you. What if there was a way to copy multiple different sets of data at one time? Well there is, and we’re going to talk about it. It's called TenClips. Copying and Pasting More Than One Thing At Once My personal favorite solution for this is TenClips. It allows you to copy multiple “clips” and paste them in sequence or in any order you really want. It’s super simple to setup and easy to get started. To give you an idea of what this program does, let’s say I needed to copy a business name, address, and phone number and paste that to several other places. It would get really annoying and time consuming having to keep going back to a source every time. Download TenClips First, you’ll need TenClips. So, go get it. Link is below. Just a quick disclaimer. I’ve never had any issues with software from this site but I can’t take responsibility if something happens to your system. You should be fine though. Now that that’s out of the way, make sure to grab the 1. 4 full and free version. Go ahead and pause and come back if you need to. https://www. paludour. net/TenClips. html TenClips Setup Now that TenClips is installed, we’re going to adjust the settings a bit. You can set yours up however you want but for the video & blog I’m going to show you how I do it. Only a few small adjustments. Clipboard one I set to Control D. Copy and go to the next clipboard I map to control E.... --- > Social Media Tips 2020. Visit our blog to check out these QUICK hacks for growth in 2020. For more information call us today! (719) 577-4404 - Published: 2020-10-28 - Modified: 2020-11-06 - URL: https://www.infront.com/blog/social-media-tips-quick-hacks-for-growth-2020/ - Categories: Social Media If you need help getting your social media game to the next level, you've come to the right place. Check out our social media tips below! First Social Media Tip CONSITENCY: Whatever you’re using, whether its YouTube, Instagram, Facebook, Tik Tok ANYTHING! You need to dedicate at least 1 post a week. If you are doing just one post a week then the quality needs to be AMAZING. It’s the only way to stand out among the competition in your niche. Now, that’s not the ONLY thing I mean when I say consistency. Consistency also means you need to make sure and stick to your brand. For example, if you’re posting about food and how to make recipes and people follow you for that and then all of a sudden you start posting you and your friends playing Among Us ... . well ... your followers will most likely say this isn’t what they signed up for and leave you! Check out the video and subscribe to our YouTube channel To help you be more consistent here are some planning tips so you can stay organized. Set a reminders each week to dedicate to creating insightful posts. If you need a free interactive calendar, you can use Google Calendar to help you Do some research to find out what is popular in your niche Take a look at competitor profiles if you're having trouble finding topics Do a give away of products or services to increase interactions on your posts (e. g. the comment with the most likes will get a free hat) Reach out to influencers in your community to see if they might want to collaborate with you 2nd Social Media Tip VALUE: There are two reasons people are watching your content. It is either entertainment or education!... --- > Know what to expect when planning an effective digital marketing strategy or when hiring for an internet marketing position. - Published: 2020-10-25 - Modified: 2021-07-27 - URL: https://www.infront.com/blog/fast-cheap-and-effective-internet-marketing/ - Categories: Internet Marketing This article is a high-level overview for businesses and traditional marketers to better understand what to expect when planning a digital marketing strategy or when hiring for effective digital marketing. Project Triangle Model Ever heard of the "Project Triangle" model? It illustrates the likelihood that a project will complete on or before the allowed time, on or under budget, and meet or exceed the required scope. I'd like to use this model to help us discuss some internet marketing strategies that a company might execute. Specifically, I'm going to show you how their efficacy is directly tied to the amount of time and money invested, and when it's okay to cut corners. The sides of the triangle are: Fast, Good, Cheap. Choose any two. In most cases, when you choose to emphasize any two sides (one corner) of the triangle, any benefit from the third side is excluded or diminished. For example, if you're building a home on a deadline, it can either be on-time, inexpensive, and low quality or it can be on-time, expensive, and well built. If you want the on-time and well-built qualities, it won't be cheap. On the other hand, if you want it to be on-time and cheap, the final product will be low quality. Let's apply these principles to effective online marketing strategies. Fast + Cheap Digital Marketing (not the most effective) Facebook Fan page or other social media - Setting up an account is often fast and cheap, but the less time you spend, the less effective your presence will be. Building up a strong following on social media is cheap and good, but it isn't fast. Emails to existing customers - I'm assuming you have an existing customer database that you're not using, which a lot of small businesses have. You can... --- > 5 types of digital marketing to provide business owners with the ability to track and measure results to make better business decisions. - Published: 2020-10-20 - Modified: 2023-03-17 - URL: https://www.infront.com/blog/5-types-of-digital-marketing-for-better-business-decisions/ - Categories: Content Marketing, Digital Marketing, Google Ads, PPC, Search Engine Optimization, Social Media Are you are new to digital marketing and the different types of digital marketing? It can be very daunting however to put it simply we are in the digital age. All the terminology and technical nonsense can easily confuse someone. However, digital marketing campaigns provide business owners with the ability to track and measure results. This helps them to make accurate business decisions. The top categories of online marketing: Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Pay Per Click Advertising (PPC) Social Media Marketing (SMM) Search Engine Optimization (SEO) Search engine optimization (SEO) is more important than ever in today’s competitive market. For instance, SEO helps get your business optimized for major search engines such as Google & Bing. SEO helps rank keywords that help your business get conversions. Which increases visibility and rankings on search engine results. Most people don’t go past page 1 on search results so this is essential to any digital marketing strategy. SEO is not a quick fix this is a long-term strategy and focuses on bringing in organic traffic. Some of the benefits of SEO: Helps customers find your business Generates new leads Boosts online traffic Improves search engine rankings & placements for keywords Search Engine Marketing (SEM) is one of the different types of digital marketing SEM or Search engine marketing is one of the most cost-effective ways to grow your business quickly in a competitive market. Generally, SEM is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising such as PPC. Both SEO & SEM work extremely well together. Some Benefits of SEM: Boost online traffic, improve search engine rankings, and generate quality leads Deliver promotional messages to highly targeted audiences Use real-time information and... --- > Digital Marketing News October 2020 read more about current events and new ways to optimize your website. Check out DMM news today!just - Published: 2020-10-20 - Modified: 2022-02-04 - URL: https://www.infront.com/blog/digital-marketing-news-october-2020/ - Categories: Digital Marketing Today in digital marketing news October 2020 we’ll explore TikTok’s approach to body shaming, Facebook’s plan to fix election tampering, and some of the newest web development trends. Check out the video content or read on! Isn’t TikTok banned Recently TikTok banned weight loss-related ads on their platform in hopes that it would help them tackle body shaming and weight stigma. A lot of TikTok users agree that body-shaming is something that really needs to be dealt with on the app. Now that TikTok has body-shaming covered, let’s all go get some pie! Facebook Will Halt Ads Ads focused on politics will be halted after the polls close this November. “While ads are an important way to express voice, we plan to temporarily stop running all social issue, electoral, or political ads in the U. S. after the polls close on November 3, to reduce opportunities for confusion or abuse”. That’s all well and good but isn’t after the polls close too late to halt political ads? Two-Faced Twitter Twitter has been accused of double standards. A significant number of users have lashed out in their posts over tweet bans and death threats. “Tweets that wish or hope for death, serious bodily harm or fatal disease against *anyone* are not allowed and will need to be removed,” Despite this quote, users are still claiming a lack of support from Twitter. Too Much Caffeine! Watch out on social media platforms, Caffeine is coming for your organs! Caffeine is a streaming platform similar to Twitch but is seemingly aimed more toward news & broadcasts over gaming. Crunchbase recently revealed Caffeine had a significant amount of investments. They made waves on Fox and were used to broadcast the 2019 X Games in Aspen. Digital Marketing Weather Report There have been some recent talks... --- > Infront's SEO and Digital Marketing Team was announced as a winner for Best Global Travel Campaign in the Global Marketing Awards. - Published: 2020-10-16 - Modified: 2020-10-20 - URL: https://www.infront.com/blog/infront-webworks-wins-global-marketing-award-2020/ - Categories: Announcements, Awards, Digital Marketing, Search Engine Optimization Infront Webworks wins Global Marketing Awards 2020. In September, Infront Webworks, a boutique full-service digital agency headquartered in Colorado Springs, learned they were shortlisted for three Global Marketing Awards: BEST Global Travel Campaign with Trilogy Aviation – a Global Private Jet Charter Campaign Global SEO Campaign for WE Are 307 – Global SEO Campaign Global Marketing Agency On October 15th, the SEO and Digital Marketing Team was proud to be announced as the winner for Best Global Travel Campaign in the Global Marketing Awards. Global Marketing Awards 2020 The Global Marketing Awards recognize and celebrate the world’s best marketing agencies across all marketing channels from across the seven continents. Judges commented about our submission saying that we delivered an excellently detailed campaign. We took a broken site and a brand with out direction into a leading position. Generating 100% improvement year over year in organic traffic, leads and sales. Mike Hodgdon, Infront’s Chief Operating officer said, “In a year that filled our team with challenges and changes, it reinforced my respect for the level of talent and professionalism of our SEO team. In mid-March, our team was told to work from home. We ran our agency throughout Q2 and into Q3 working from home. This award, coupled with the amazing work they did for clients during a very crazy period, was a chance for me to see that even in adversity, they deliver! ” Why Infront Webworks Competes for National and Global SEO Awards "These awards are not just about vanity, but rather elevating the skill and passion of our team, to compare ourselves to other top-level marketing agencies. Working on Trilogy Aviation's website to increase online visibility for private jet charter service was a thrill. " said Mike Tortorice, Marketing Director at Infront Webworks. Infront’s SEO and Digital Marketing... --- > Many factors are considered to calculate Google Ads Impression Share (IS) of a PPC account, here are some useful tips on how to grow that KPI further. - Published: 2020-10-13 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/google-ads-impression-share-and-how-to-increase-it/ - Categories: Google Ads, Google Adwords There are many factors considered to calculate the overall Google Ads Impression Share (IS) of a PPC account. We have gathered some useful tips on how to grow that KPI further. What is Impression Share (IS)? One of the more common metrics of PPC campaigns is the impression share – meaning how many impressions a PPC account gets out of the total number it is eligible to get. The IS metric is the total number of impressions divided by the total eligible number of impressions. The importance of impression share is clear. The more impressions we get, the more times our ads are shown. And the higher the probability that we will get more clicks and conversions due to increased ad exposure. How to Grow the Impression Share? Google Ads has various impression share related metrics: search IS, display IS, search IS lost (budget), display IS lost, and search/display lost IS (rank). All these metrics indicate the lost percentage of impression shares due to various reasons. Budget – that means the account is losing IS due to insufficient budget. If the IS is over 10-15%, one might want to consider growing the budget and see if that affect the IS loss metrics. Rank – that means that IS being lost due to lower ad-rank what in turn could indicate on a lower quality-score of the ads, keywords ad landing pages, and the combo of the 3. In such case it is highly recommended creating more ads, edit the current ones, optimize the landing pages and test on the performance. Budget, Budget, Budget One of the quickest ways to boost the impression share is, as nearly always, to grow the ad spend and allocate more budget to the campaign. Yes, Google always likes more money! For manually managed campaigns, one would... --- > Let’s go over some of the tips to craft better headlines in your instagram posts and how to make your headline stand out from the crowd. - Published: 2020-10-05 - Modified: 2020-11-24 - URL: https://www.infront.com/blog/5-tips-to-craft-better-headlines-in-your-instagram-posts/ - Categories: Content Marketing, Social Media Craft better headlines for your Instagram posts. Yes, Instagram may be known for its gorgeous photography and amazing graphics, but captions are how you catch the eye of audience members. For businesses that are trying to stand out from the billions of online users, anything that helps potential consumers stop scrolling on your post is valuable information. In this blog, I will explain some tips on how to create headlines that determine whether the reader stays and reads your post or keeps scrolling. What is a Headline? Before we get into the tips and tricks on how to catch a reader's eye - we need to be clear on what an Instagram headline even is! This is the first sentence you see in a post that shows you what you are going to read about or the first sentence in a caption. These are some methods on how to write a powerful headline. Types of Headlines Hashtags #'s A great way to start a post is with a number. This implies a list is to be expected, which means the benefit of information! Readers will know the post is valuable and will also have the convenience of knowing how much information they are about to receive. For example: "5 way to create... " "10 reasons you should... " "4 proven ways to ... " Questions ? 's Ask open ended questions to catch readers attention and make them think about if they are interested in knowing the answer. Does this question apply to them? Will this post be a problem solver? Specific questions will help your post not be branded as clickbait. Phrase your question in a way that will leave the reader wanting to know more. If written in the write way a post can convey a sense of... --- > If your business is struggling during COVID 19 or you want to help struggling small business check out this blog! Visit our site today! - Published: 2020-10-02 - Modified: 2020-10-02 - URL: https://www.infront.com/blog/is-covid-19-destroying-your-business/ - Categories: Google A lot of small businesses are having a very similar problem during the recent months. COVID 19 or the corona virus pandemic is here and for some reason it just won’t seem to go away. Whether you believe in it or not, taking precautions as a community to keep our friends and family safe is probably a good idea. According Yelp data about 60% of business closures due to the COVID 19 pandemic are probably going to be permeant. Most of those closures are restaurants and retail services with beauty and bar businesses trailing close behind. Help our neighbors not close their doors during COVID 19 The answer is probably obvious and quite simple. Something you’ve probably heard throughout the pandemic. We need to support local businesses as much as we can. You know that bar you love? Get yourself out of the house, making sure to abide by any state-wide mask or social distancing order of course, and visit slash order food and drinks from them. McDonalds will survive without your business if you order from a local place instead. Before hitting a super center, maybe check and see if any local shops might have the products you’re looking for. They will also survive without your business during COVID. If you’ve been furloughed and can’t afford to buy anything, you can support small businesses by engaging with them on social media or helping to spread the word. Local COVID 19 Laws If your local legislation is passing laws that inhibit small businesses like bars but still let companies like Wal-Mart run basically without restriction, do what you can to involve yourself in the community. You can help your local government make better decisions. Maybe you’ll be the one who says, “Hey! Instead of just adding a blanket solution to... --- > No matter the industry or the products and services your business offers, marketing online is constantly changing. 5 digital marketing strategies for local - Published: 2020-09-29 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/5-digital-marketing-strategies-for-local-businesses/ - Categories: Digital Marketing, Social Media, Video Marketing Digital marketing strategies for local businesses shouldn't be ignored no matter your location. From Colorado Springs SEO to Madison, Wi SEO these vital steps will help your website's online visibility grow. No matter the industry, location, or the products and services your business offers, marketing online is constantly changing and the annual marketing trends should not be ignored. Just having a website, does not mean that your business will succeed in getting new clients online. Every year more and more people are using digital platforms to learn and find products or services they want to buy. Just having a website is only one of the multiple channels to market your small business online. Marketing across multiple channels Digital marketing across multiple channels or omnichannel marketing, which is the implementing and practicing of social media, website & blog content, video production, and messaging apps, gets businesses connecting with customers on a multitude of touchpoints. By delivering your company's digital marketing across several channels with consistent and cohesive brand messaging, you will be able to generate better results in the long run. Here are 5 simple digital strategies that you can start implementing today, to better market your business online. Facebook For Defined Demographics Facebook is a digital marketing tool that many say has peaked. It may have some product and demographic niches. The younger demographic has moved from Facebook to other visual and interactive channels like Instagram and TikTok. But for a good majority of local businesses, their target market is homeowners or the more established demographic. Facebook is still a leader and many consumers are on it daily. Posting information on your business regularly and doing weekly ads is a great way to push your product information to consumers. Just remember your target demographic, and make sure they are the... --- > Google updates that they have made regarding changes to Google Search, Google News, fact checking and autocomplete using BERT and language processing. - Published: 2020-09-22 - Modified: 2020-11-16 - URL: https://www.infront.com/blog/meet-bert-googles-algorithm-update-that-is-fact-checking/ - Categories: Announcements, Google, News & Events Google made the announcement about the changes and updates that they have made to Google Search, Google News, fact checking and autocomplete using BERT and language processing. Google is not just looking to provide the best search results that are as relevant as possible, but they are fact checking to make sure the results are as reliable as possible. When it comes to YMYL, your money your life sector, reliability is of great concern. Especially with the election coming up and health news during the pandemic. Highlights that Google brought to our attention: Auto-complete policy change around elections. They are showing less vs more and being conservative about serving the info. Google’s BERT is now used to fact check news stories. Google is working with Wikipedia to find and remove vandalism that Google might have used in knowledge panels. Breaking news stories are being detected by Google in a few minutes versus 40 plus minutes where they used to be. Bert’s “Full Coverage” Google launched this update to BERT (a language AI Model) to improve the information between news stories and available fact checks. They can better understand if a fact check claim relates to the central topic and brings about those fact checks more prominently in FULL Coverage. Full Coverage Full Coverage is a news feature that provides a complete picture of how a story is reported from a variety of sources. It lets you see top headlines from different sources which include videos, local news, FAQ’s and a timeline for stories. Pandu Nayak, Google’s Fellow and Vice President of Search said these updates were more about ongoing changes Google has made over the years vs a new product or feature launching. When was GOOGLE’s BERT Launched? Google started rolling out BERT in October of 2019. This included feature... --- > Get help with your Facebook page setup here on our blog! For more direct help or related services, call us at (719) 577-4404 - Published: 2020-09-14 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/how-to-set-up-the-perfect-facebook-page-for-your-business/ - Categories: Social Media Social media marketing is a very useful opportunity to market your business in a new way. Facebook is one of the top leaders in social media marketing, but most business owners just don’t know how to get started with a proper Facebook page setup. Facebook is a great marketing tool for small businesses to build a brand, get out in front of current customers and reach out to targeted audiences. With over 1. 79 billion active monthly users daily, now is the time to start implementing Facebook into your business marketing plan. So where do you start? To do any type of marketing on Facebook, you need to have a Facebook account and Facebook Business Page. 5 Quick Steps To Creating Your Facebook Business Page Step #1: Create a Business Page For Your Business A Facebook Business page needs to be set up through a Facebook Personal profile page. Login to your Facebook Personal account. On the left side menu, click on the Pages tab. Once the new page opens, on the upper left corner, you will see a green “Create Page” button. On your new page, you will see two options on what type of page to create – “Business or Brand” and “Community or Public Figure”. Since you need to create a Facebook Page for the business, choose the “Business or Brand”. Now is the time to add some of the basics of your business to your new page. Page Name Categories Business Address Business Phone Number As a note, you can always change the category at a later date, but not the page name. Step 2: Add The Profile and Cover Photo’s Facebook will ask you to upload a profile photo (logo) and a cover photo. This step is a way to show a first impression image... --- > Visit our blog to learn more about how you can use these 5 key elements for a successful PPC campaign. Call 719-577-4404 for a free ad quote! - Published: 2020-08-31 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/5-key-elements-for-successful-ppc-campaign/ - Categories: Google Ads Oftentimes we are asked on the most important elements of a PPC campaign, and what we should look for when we are managing PPC campaigns on Google Ads. With that, we decided to come up with a list of components that we found to contribute the most for a good PPC campaign operation. 1. Campaign structure the campaign structure should make sense. Make sure to organize the campaign by themes, topics, geofencing, or any other logical structure or concept that will allow smooth performance and minimize the risk of keyword cannibalization. Utilize the use of SKAG ad groups and test which keyword match types perform the best over time. 2. Ad formats as mentioned in our previous article, it is important to use all ad formats in order to test which ones work the best. Use Extended Search Ads, Call-only and Responsive Search Ads wherever possible. Give a try to Dynamic Ad Groups and see how this performs. The more formatting options we will provide to Google – the greater the chances we could increase the impression-share and the overall exposure of our ads. Use ads of different lengths and do not forget to insert the appropriate keywords per ad. 3. Conversion tracking one of the more common pitfalls we note over time is accounts that do not have any conversion tracking data. Before lancing a campaign, make sure to install the conversion tracking code on the website so that one could track the performance of the campaigns. In many cases, some light dev work might be required to install the conversion codes, but it is crucial to track the engagement and the outcome of the PPC campaigns. Some of the conversion actions do not require coding (like basic call tracking), so it is important to make sure the conversion... --- > Using Consumer Behavior Analysis to learn more about and better understand your audience. What data do you need to make decisions and improve revenue? - Published: 2020-08-25 - Modified: 2020-08-17 - URL: https://www.infront.com/blog/understanding-consumer-behavior-by-using-the-right-data/ - Categories: Digital Marketing, Internet Marketing, Search Engine Optimization - Tags: analytics, buying behavior, consumer behavior, consumer behavior analysis, increasing revenue, marketing strategy HIGHLIGHTS: When marketers craft messages that match their customer expectations, it builds trust. This will help you be more successful at connecting with consumers. Marketers are using more data. But with so much data available, it can be difficult to pull useful insights from all that information. You need to be thoughtful when choosing who you market to and how you reach out to them. And be available to consumers who are looking for guidance before their purchase. What is consumer behavior analysis? Consumer behavior is the study of how people spend their money. Marketers use this information to better market their products. Ever since Covid-19 started, we have seen a new shopping environment unlike anything we have ever seen. So, leveraging the right data is essential for successful marketers. The customer journey is even more varied. People are at home spending more time online to find deals or not shopping at all due to financial uncertainty. The Strategy So, you need to define your analytics strategy and marketing strategy, work out the critical behavioral events in the customer journey. Then define the critical goals and metrics. And then find a way to track them. Why do you buy the things you do? Where do you shop and when? Do your friends and family shop at the same places or somewhere else? How did those things change after COVID-19? Those are essential questions to ask yourself and to consider about your potential customers. By identifying the shifts in market behavior can save you time and money. Data shows that your buyer’s journey has either slowed down significantly or sped up a great deal depending on financial security. Covid-19 is certainly changing consumer behaviors. Finding out how customers interact with your brand You could consider surveys, social factors, personal factors or... --- > What is TikTok? Learn more on our blog and website. For more information call one of our experts today at: (719) 577-4404 - Published: 2020-08-21 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/what-is-tiktok/ - Categories: Social Advertising, Social Media, Video Marketing TikTok is a short-form video platform by ByteDance, a company operating in Beijing. At least, as of the typing of this blog. The app allows you to easily share short videos with friends or a group of followers. There’s a lot going on with the app right now. It might get taken down by the government, Microsoft is trying to buy the rights to their U. S. operations, and the Chinese government might be spying on us via the app... . . But wouldn’t they already be able to do that since they manufacture a lot of the processors, components, and bios software we use in our products anyway? There’s just a lot of drama surrounding it right now and I don’t plan to spend much time on that. This blog is for people who don’t know what TikTok is or for people wanting to use it to help their business. TikTok is a lot of things So, maybe we should start with what it’s not. It’s not like most traditional social media platforms like Facebook & Twitter. It can be like Instagram in some ways but that’s another blog. It’s not really meant for long videos like YouTube. It’s not just for a younger audience. It’s also not a bad place to start posting videos for certain types of businesses. Now, if you’re into lip-synching and music-based dance videos, TikTok has you covered. However, if you’re like me and that’s not your thing, they also have THOUSANDS of videos about: Home DIY Food & Recipes Guitar playthroughs Health tips Anxiety relief ASMR You name it, a creator has probably made a video for it. For businesses, you can even buy ad space or just simply post funny videos of people in your office to help get your name out... --- > SEO & digital marketing team announced that they have been shortlisted as a finalist in 5 categories at the US Search Awards! - Published: 2020-08-17 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/2020-us-search-awards-finalists-infront-webworks/ - Categories: Announcements, Awards, PPC, Search Engine Optimization - Tags: Shortlisted, US Search Awards The SEO and digital marketing team at Infront Webworks have an announcement. They have been short-listed as a finalist in 5 categories at the upcoming US Search Awards on October 29th, 2020. For those not familiar, the US Search Awards is among one of the top digital marketing awards. They recognize achievements within the digital marketing sector. The awards attract hundreds of entries every year from reputable SEO agencies. Infront Webworks recognized as a finalist in 5 categories: Best Use of Search – Real Estate & Property Best Local Campaign – (PPC) Pay Per Click Best PPC Campaign – (PPC) Pay Per Click Best SEO Campaign Best Small SEO Agency When asked about such prominent award nominations, Mike Tortorice, Digital Marketing Director said, “In a year fraught with challenges, being named in these categories is especially rewarding. Our team takes pride in every aspect of a client’s SEO and PPC campaigns. Their success is a biproduct of the work we set out to achieve daily. ” He went on to say, “The winning results from these campaigns are a demonstration of that pride. During times of economic uncertainty, helping clients succeed is an empowering feeling, and to be recognized for this success, is why we wake up in the morning. ” Judging Criteria According to the US Search Awards, the judging criteria is based on many factors. Judges will be looking for clear objectives, creative and effective implementation, and tangible and demonstrable results in the campaign award categories. They will also consider structure, presentation, and clarity of each entry. Entry must include information under the following headings: Total Budget Objectives Strategy & Target Audience Creativity & Implementation Results & Evaluation “It sounds cliché to say but it is truly a huge honor in our industry to even be a finalist.... --- > Learn 5 fast PPC tips to run a profitable PPC campaign in 2020 including bidding strategies, click through rates, ad formats and more. - Published: 2020-08-11 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/5-ppc-tips-for-a-profitable-ppc-campaign-in-2020/ - Categories: Google Adwords, PPC Fast winning PPC tips for a profitable PPC campaign What does it take to run a profitable PPC campaign in 2020? Can we fully rely on automated strategies and pretty much “launch and forget” a PPC account? Can we really put trust in Google Ads’ “smart” campaigns and their “machine learning” bidding strategies and capabilities? The short answer is “no”. Like we mentioned in the previous blog post regarding the effects of COVID-19 over Google’s AI learning abilities, the algorithm took a hit by the major changes in the search patterns of the users, what shifted the data and made some of the automated bidding strategies to not perform their best. Hence, we had to sit down, analyze the campaigns, and come with some “timeproof” tips, that helped us drive great results from PPC, even during challenging times. Test bidding strategies While one bidding strategy could work, times of uncertainty (like COVID-19) affect the AI algorithm, so that may require gaining more manual control, and try less automated bidding strategies. We would recommend giving a shot to manual bidding. It will likely consume more time to manage, but you’d gain more control over the performance and will be able to gauge the actual market CPC and then compare it to previous data. Many advertisers reevaluate and/or change their ad spends – what affects the bidding and the actual CPC per keyword. In such case, one might want to consider testing other bidding strategies and learn on the performance. CTR improvement create many sets of ads, and test what drives more impression and clicks, or other KPIs. Implement further what works or has a continuous pattern. We recommend utilizing all or most ad formats available. Try creating ads in various lengths with various messaging. Usually, the larger the ad-portfolio is –... --- > Read about our 2020 SEO and digital marketing tips that I’m noticing are having a positive impact on our marketing campaigns in 2020. - Published: 2020-08-04 - Modified: 2023-03-22 - URL: https://www.infront.com/blog/seo-and-digital-marketing-tips-2020-what-is-working-for-us/ - Categories: Content Marketing, Digital Marketing, Internet Marketing, Search Engine Optimization In 2020, what I’m calling “the year of desensitization” I find it’s best to keep myself up to date with the latest and greatest methods to keep performing at my best. Especially in markets like SEO and digital marketing. Below I’ve listed some SEO and digital marketing tips that I’m noticing are having a positive impact on my marketing campaigns in 2020. Mobile/UX/Speed Optimizations Not in all cases but in general I usually consider (User Experience) UX and speed a combined focus area since dealing with problems in one can impact another. Page not loading fast enough? Well you increase your speed and you’ll probably perform better on mobile and user experience will likely improve. Nearly 60% of all searches are performed on a mobile device. Despite that, there are still a lot of websites out there that are almost criminally under-optimized for mobile. Although they might have a responsive site, they are plagued with things like small text, buttons, and menus being cut off loading issues, or a really annoying organization scheme. Luckily, there are a lot of resources in the developing world that are making upgrades more accessible than ever. Annoying mobile UX/ issues you can test for on your phone right now: Long loading times - Make sure you have a good internet connection on your phone first of course. A website that loads slowly can cause you to lose traffic at an alarming rate. If your site doesn’t load right up on your phone, you probably have some work to do. You can do a more official test using GT Metrix or Google Insights. Personally, if I think the loading time or performance of a site would annoy me, I start acting. If it loads great but doesn’t get perfect scores on the tools I mentioned,... --- > Leave the dreaded floaters to position elements in relation to text and take your journey on the stable craft of flexbox. - Published: 2020-07-30 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/dreaded-floaters/ - Categories: Web Design, Web Development, Websites, Wordpress Dreaded floaters - Or, a tale of css driven layout and the quest to clean up the mess. Gone are the days of the clunky floaters... and by floaters, I mean CSS float properties to run your layouts. For too long we were subject to layout oddities, browser support issues, float clearing, column height inconsistencies etc. CSS3 CSS3 has brought to the table so many improvements and prized among them are the flex and CSS grid properties. For the purposes of this post I will focus on setting up basic layouts with flex or flexbox to rid you of the shackles clearing floats. The principle is fairly straightforward: as with many html/CSS layouts you start with a containing div to apply the float property to, then from there you will attribute the row or column properties, whether child elements can wrap, how they alight horizontally and vertically (yay! ) among other options. The great part of flex is that has reached browser saturation in terms of support so you know you can count on the layout to behave across the various browsers, operating systems and so on. Working in flex can be imagined in these simplified categories: flex container, flex item, and direction. In this fashion you can construct a serious of containers to create rows and/or columns. Even better you can nest these structures as deep as you need to create multi-purpose containers. The Flex Container (Parent): Rather than suffer the pitfalls of floating containers, defining heights, clearing the floats, and generally checking and guessing at your positioning, Flex Containers behave in a more predictable, straightforward manner. The flex container does just what it says and contains its flex children (not weightlifting kids mind you). From here properties such of content justification, wrapping, and alignment can be set to... --- > Paid Ads are not the only way to get traffic. Here are a few tips and tricks on how to get effective organic sales through Facebook. - Published: 2020-07-27 - Modified: 2020-07-30 - URL: https://www.infront.com/blog/tips-on-getting-organic-sales-through-facebook/ - Categories: Social Media Here are some tips and tricks for getting organic sales through Facebook. It may seem like the only way to get any traction through Facebook is doing it through paid Ads. This does not always have to be the case and with 1. 73 Billion people on average logging on to Facebook daily, it’s hard to throw your net in that ocean and not catch any fish! Here are a few tips and trick on how to get effective sales organically through Facebook. Use the following you already have! Facebook cleverly changed it so that organic posts have a limited audience now making it seem like the only choice you have left would be to pay for a larger reach. Do not lose hope yet! There is always another way to look at it! Now you can be assured that people who follow or like your page have a real and authentic interest in you or your company. This makes it so that there is more of a chance of your organic posts to get the results you are looking for! Whether it is selling something or getting new traffic onto a certain Landing Page. So, Facebook helped by getting rid of the excess and making things more “to the point. ” Now it is up to the content you post to get more followers! This will be through your current followers sharing your posts and engaging with likes and comments. Through this, it will give you an opportunity to reach out and obtain a higher following. Make them come to you Now that you have followers that have a genuine interest in you or your company, they need to be persuaded to leave Facebook and head to a landing page that will have benefits of using your service and... --- > Learn about client-tested methods that Show ROI or return on investment from your SEO work or digital marketing efforts today! - Published: 2020-07-22 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/show-roi-from-seo-work/ - Categories: Blog, ROI Client Tested Methods to Show ROI from Your SEO Work If you’ve ever worked in SEO or marketing, you probably already know what I’ll be talking about here. However, if you’re having issues showing the value of your work to your clients or you’re new to marketing, this could be of some great use to you. You may have heard a client say something like this “If I’m getting all this traffic, where are all my customers? ” or “How do I know your work is doing anything for me? ”. You know, they’d say it in a way an awesome person would... ... ... ... . Now, before we start, I’m going to put it out there, it’s not easy proving your worth as an SEO marketer in the beginning. In fact, it’s probably one of the hardest parts of the job to get used to at first. Why You Need a Tracking Plan If you don’t have a solid tracking plan in place, you might get stuck on one of the aforementioned client questions, or even worse, you could lose your client's faith by not being able to speak to the value you are providing them. That is never good. Now, a good business should be tracking leads on its own. Whether they use a CRM, sales tracking, or whatever method they’ve found useful to help them run the business. In any case, it’s good to have a solid tracking plan in place on your end to make sure you can prove your worth to a client at a moment’s notice without them having to consult their own tracking tools. One of the main reasons you should track your work and progress is that in some cases, small businesses are often started by people with little to no... --- > Have you asked yourself at some point if it is worth using Social Media as a Digital Marketing tool?The benefits of social media for digital marketing. - Published: 2020-07-15 - Modified: 2020-09-02 - URL: https://www.infront.com/blog/the-benefits-of-social-media/ - Categories: Social Media You might have asked yourself at some point if it is worth using Social Media as a Digital Marketing tool. Well, using Social Media is one of the most effective routes to go! Whether it is through Instagram, Facebook, Twitter, or any other forums. Having Social Media accounts will greatly benefit you and/or your company. The end goals for Social Media’s Digital Marketing strategy is to build an even stronger relationship with users who are already familiar with you. Secondly to have those users share your content, which will then extend your customer reach and allow your brand to have better recognition. With the vast increase in technology use, why not use it to your advantage? Who ISNT using Social Media? One of the biggest reasons why Social Media Marketing is so successful is because so many people use it! Over 2 billion web users use social networks and it is still increasing as technology continues to advance. With that kind of access to the world, it would be ridiculous to not use that platform. Think of all the missed opportunities you could have had by not giving your customers this chance to interact with you. How many leads could have seen that one post that pushes them right to you? How many friends would they have told about your awesome services? Learn Your Audience Having Social Media allows you to have a direct communication line with your users. This allows you both to learn more about each other. While putting up different posts you can strategize and see what gets more engagement from your users and tweak your marketing style right then and there! Users don’t expect to be marketed to while just scrolling through their phones on their favorite apps. This would be a good way to plant... --- > With the experience we have accumulated for PPC during COVID-19, here are some practical tips for better PPC management during major economical shifts - Published: 2020-07-06 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/best-practices-for-google-ads-ppc-during-covid-19/ - Categories: Blog, PPC PPC during Covid- 19 Over the last couple of years, Google has been pushing its users to utilize “smart bidding”. A bidding mechanism that is based on machine learning and AI capabilities. It seemed to work great, until the world was faced with COVID-19 during 2020. Which is what drove major changes in PPC and the “smart bidding” targeting abilities. They are based on trends, search history and user’s active keyword searches. Let’s look at the changes and the best practices to handle complex and less complex PPC during COVID-19 pandemic. LOWER CPC With many businesses being shut down via free will or mandate, we have a lesser number of active advertisers. For the most part, that drove a lower CPC across the board. It affected all the other PPC KPIs accordingly. For those remaining in the game, from across various industries, we saw a natural growth in impressions, clicks, lower CPA and better impression share. However, this may not be the case for highly competitive industries or essential businesses that boosted their PPC budgets or remained highly relevant. For those, we note a more competitive environment that raised the overall PPC costs by about 15-20%. SMART BIDDING GOT MESSED UP Since many of Google Ads automated bidding options are AI based, major shifts in user search patterns and online behavior due to COVID-19 affected the PPC algorithm. It caused the bidding strategies to be less effective. From here, PPC account managers need to spend more time and to conduct data analysis more frequently. They need to measure the exposure and apply adjustments accordingly. What worked for a week or two, could (and had) stopped working, so greater attention, and constant testing, were required. MANUAL CPC ADJUSTMENTS TO STAY SAFE We note major shifts in CPC for those PPC campaigns... --- > Keen is a new source of traffic for your website. A potentially powerful way to attract more visitors and referral traffic. Learn more about Keen. - Published: 2020-06-21 - Modified: 2020-07-01 - URL: https://www.infront.com/blog/keen-googles-ai-or-machine-learning-pinterest-competitor/ - Categories: Google, Internet Marketing What is Keen? Keen is a Pinterest like app that utilizes machine learning to create interest boards. It is an easy way to save bookmarks or links in a visually pleasing format. But this is so much more than a Pinterest competitor. Keen is a new location to grow traffic and popularity utilizing AI for users to discover web content. It does not passively recommend content in response to search queries. Instead it actively searches and suggests relevant content to users as opposed to Pinterest. This is an experimental app for web and Android that is part of Google’s area 120 projects. Which is where small teams work together in a small startup mode to create innovational projects. How to use Keen? Keen is both a web and Android App. It lets you curate content that you love and share your collection with others and find new content based off what you have already saved. For all the keens you create, Google uses their latest machine learning to look for helpful content related to your interests. The more you save, the better the recommendations. The content your curate can be kept private, shared with specific people, or shared with the public. Why is Keen Beneficial? This could be an excellent way for website publishers, search marketers and content marketers to see how it might fit into their marketing strategy. This is a new source of traffic for your website that could be a powerful way to attract more visitors to your site. Since this program is set up to become a new source of referral traffic, it is worthy of investigation. This could potentially be a useful tool to fit into your marketing strategy along with SEO. A search engine waits for us to ask a question, but Keen is... --- > We have put together a list of some of the most effective marketing trends post pandemic to help your online business after lockdown. - Published: 2020-05-23 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/improving-your-online-business-after-lockdown/ - Categories: Opinion, Small Business Sites, Work Marketing Trends after Lockdown The COVID-19 Lockdown affected so many businesses worldwide. Businesses are still calculating losses and will be trying to recover for quite some time. We have put together a list of some of the most effective marketing trends post pandemic to help your online business after lockdown. Changes in Voice Search With the fear of germs and social distancing in effect, people are conducting more voice searches because it is safer not to touch any device. This is a habit that increased during the pandemic and will probably continue to do so. Long Tail Conversational Keywords Look at your keyword list and include any long-tail conversational keywords. They are three and four keyword phrases which are specific to what you are selling. These are the best keywords to rank for because people searching for these long-tail keywords know exactly what they want to buy and are ready to make their purchase. Let us say you are selling Jeep tours at various locations in Colorado Springs. Since your audience is based off tourism, you might want to rank for Colorado Travel. But that has some tough competition to rank for. And they might not be looking for anything to do with Jeep Tours. But People searching for Jeep Tours Colorado Springs or Garden of the Gods Jeep Tours are looking for something specific and are ready to make their purchase today. Focus on question type keywords and answers to help your business after lockdown Make sure to focus on question type search queries. If you don’t have a FAQ page, it is now time to consider one. For Example: How long do your jeep tours last? How early should I show up for my jeep tour? What should I wear on my jeep tour? What can I expect... --- > SBA Loans Grants - Our advice is to get with your existing SBA lender or find an SBA Lender in your area to start the process NOW! - Published: 2020-04-06 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/sba-loans-grants-unemployment-changes-overview-due-to-covid-19/ - Categories: News & Events SBA Loans Grants & Unemployment Changes Watch the Webinar Overview about SBA Loans DOWNLOAD Webinar Slide Deck Our top advise right now is to get with your existing lender if they are an SBA lender or find an SBA Lender in your area to start the process NOW! List of Most Active SBA Lenders 2019 DISCLAIMER: The information provided on this page (including the webinar recording) is not guaranteed to be 100% accurate. This is an interpretation of the legislation to date. We are not lawyers, accountants or loan officers - please consult with your appropriate advisers to determine the best course of action for you and your business. EIDL up to $10,000 Loan/Grant Apply Here Payroll Protection Plan Paycheck Protection Program (PPP) Specifics Paycheck Protection Program - Paper Application CARES ACT Details CARES Act – The Small Business Owner’s Guide CARES Act – Section by Section Learn about SBA Loans --- > Growing your business should be the goal for every business owner. We share 7 SEO tips that you can do to improve your website SEO performance. - Published: 2020-02-27 - Modified: 2020-02-27 - URL: https://www.infront.com/blog/7-seo-tips-to-help-improve-business-website/ - Categories: Search Engine Optimization As digital marketing evolves, it's become clear that SEO is king. Brands that don't utilize this strategy are missing out on a world of potential customers. If your business doesn't have an SEO plan, then you may be missing out too on a few of the top SEO tips. While you should work with an SEO specialist to get the best results, there are a few things you can do yourself to see some instant results. Below, we give you 7 tips for you to get SEO benefits. 1. Create a Blog Having a business blog is a great way to drive organic traffic. Previously, blogs were mainly used by people who wanted to document their lives and write about their passions and hobbies. But this is no longer the case. Today, companies use blogs as a cheap marketing tool. You can use it to provide useful content to your customers and establish yourself as a thought leader in your industry. For example, if you're a plumber, you should create helpful blogs like "Reasons Why Your Sink Is Dripping" or "When Should I Call a Plumber for a Toilet Leak? " This shows your customers that you care about them and have knowledge that's beneficial to them. 2. Maintain Your Blog Not only should you create a blog, but you should also be consistent with it. There's nothing more frustrating than discovering a helpful blog, but to find that it's rarely updated. Plus, regularly pushing out content helps your search engine results page (SERP) ranking, especially if you use a good keyword density. Blogs are an important business tool, and it's a low-cost or free method of marketing. The more blog articles you have on your website, the more pages you'll have indexed on search engines. When this happens, it'll... --- > What makes a PPC campaign successful? Good management. Avoid these commonly made PPC management mistakes, turn clicks into conversions. - Published: 2020-02-11 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/the-most-common-mistakes-made-in-ppc-management/ - Categories: PPC Pay-per-click (PPC) marketing campaigns have helped some businesses boost their online marketing exponentially. This is likely because 86% of consumers use search engines to find local businesses. And 65% of consumers who are ready to buy click on paid ads in the Google search engine results pages (SERPs). However, if you truly want to reap the rewards it can offer, then you have to avoid making common mistakes in your PPC management. In this article, we're going to go over some of the top mistakes you should avoid with pay per click advertising. So let's get to it! Not Having a Designated Landing Page You create a PPC ad with killer copy and a compelling CTA. It receives a ton of clicks, driving more traffic to your site than ever. Yet, you're not converting even a handful of this traffic. What's going wrong? Well, if the destination you send them to isn't related to the ad in the least bit, then chances are they're going to leave. And this will send your bounce rate soaring through the roof and your conversion rate plummeting into the ground. In many cases, this happens when brands send their ad clickers to their homepage. This is the most generic place you can send a consumer who's interested in buying the product or service you're advertising in your ad. Make sure you're sending your ad traffic to a specific landing page that'll provide them with more information and more calls to action to drive them to the next step of the buyer's journey. Using Your Contact Page as the Landing Page At first thought, you may believe that your contact page is a great next step for ad clickers. However, you have to keep in mind that these interested parties may not be ready to... --- > Do you have a mobile version of your website? Here's what you should know about how mobile-first index could be impacting your rankings. - Published: 2020-02-05 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/what-to-know-about-mobile-first-indexing-and-rankings/ - Categories: Search Engine Optimization An SEO optimized mobile version of your website is essential for success in today's mobile-focused world. But what exactly is mobile-first indexing and how can you ensure your website is up to snuff? Here's everything you need to know about mobile-first indexing: what it is and how you can optimize your website. What is "Mobile-First" Indexing? Mobile-first indexing is exactly what it says on the tin. It means that Google looks first at the mobile version of your website. This is how they determine page rank search results. If you track crawlbot traffic, you're likely to see more from Smartphone Googlebot. Your pages' cached versions are also more likely to be the mobile view. It's called "mobile-first" because mobile isn't the only version taken into account. If your website isn't mobile-friendly, the desktop version can still be crawled. That said, the lack of a mobile-friendly experience is likely to negatively impact your site's ranking. The better the mobile experience, the higher the chance of a rankings boost. The phrase "mobile-first" also refers to the fact that the mobile experience of your website is now considered the primary version. This was a fundamental change in the way Google looks at websites. Before, Google treated the desktop version of a website as the primary version. How Did "Desktop-First" Impact SEO? SEO is the practice of influencing a page's search engine rank through various on-page and off-page techniques. When Google prioritized desktop versions, that meant SEO specialists did too. Marketing teams used to treat desktop versions as a more comprehensive version of a site. Full content, structured data markup, and international tags were all included as standard. Link-building efforts were also focused on the desktop version of a website. Conversely, the mobile view of a page often had pared back content. They also... --- > Are you wondering what people are saying about your business brand? Here's how brand monitoring works and how you can do it. - Published: 2020-01-28 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/a-crash-course-on-brand-monitoring-and-how-you-can-do-it/ - Categories: Search Engine Optimization Brand monitoring is one of the most important parts of any business. It means that you’re always one step ahead. It means that you can track your business’ reputation and reception on various online channels and platforms. It means that you know what is being said about you, what is happening to you and how to react. Make sure that you’re doing it, and that you’re doing it right. How Brand Monitoring Works Monitoring your brands reputation works by searching for keywords related to your business. It shows you who’s been talking about you; what they said, and when and where they said it. For this to work, you need to decide which keywords you’d like to keep an eye on, and how you’d like to do it. Why Brand Monitoring Is Useful Online brand monitoring is extremely useful to businesses for a huge range of reasons. What people are saying about you really matters. A 2017 survey showed that 68% of US customers were more likely to use a local business if they saw positive reviews, while the average customer reads seven reviews before trusting a business. By knowing who is talking about you and what they’re talking about, you’ll increase the chances of running a successful business. Help Your Customers Building your brand's reputation allows you to offer support to existing or potential customers. If they need help, you can offer guidance. If they are pleased with your product or service, you can thank them for their feedback. If there are customer complaints, you can identify these and take steps to resolve the problem. This is arguably the most useful thing that brand monitoring allows you to do. It will keep customers happy and build brand loyalty, meaning they’re more likely to return to you. Learn More About... --- > You understand that SEO is important to traffic, but have you tried using social bookmarking sites? Discover how to choose the best sites. - Published: 2020-01-21 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/how-to-choose-the-best-social-bookmarking-sites-to-increase-traffic/ - Categories: Search Engine Optimization Are you struggling to improve your company’s brand awareness? Do you wish to attract more viewers and followers on your blog site? Creating brand awareness can be tough, but you can make it easier by using social bookmarking sites. Twitter is one of the top social bookmarking sites in the world. Twitter boasts of around 48 million active users in the United States alone. If you wish to go global, Twitter has about 336 million active users. Pinterest, on the other hand, has 125 million registered users in the U. S. It has also amassed over 200 billion total number of pins. The bottom line is, if you do not know how to use some of the best bookmarking sites for your business, you are certainly missing a lot. But first, you must learn how to choose the sites suitable for your endeavors. Continue reading below to find out how. Social Bookmarking Sites: What Are They Anyway? Before we discuss the key considerations when choosing bookmarking websites, let us first understand how a bookmarking site works. Social bookmarking websites serve as a platform for people to share content. The content may come in the form of articles, blog posts, web pages, videos, and images. Considering the millions of people who are using these bookmarking websites, you will increase the chances of showcasing your products or services to more people. You will be able to create brand awareness in a faster and more effective manner. The Key Considerations It's important to note that bookmarking sites play a crucial role in Search Engine Optimization or SEO. SEO refers to optimizing your website. It helps make it rank higher in different search engines. Here are three valuable factors to consider when choosing the best social bookmarking website: 1. Google PageRank Google PageRank is... --- > There are many options when building a website. Is WordPress the best option for your business website? Learn how we can help. - Published: 2020-01-14 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/is-wordpress-the-best-option-to-get-your-business-on-the-internet/ - Categories: Web Design, Web Development, Websites, Wordpress Is WordPress the best option for your website? Once upon a time, making a handcrafted website required a knack for coding. Now, anyone can make their own website using WordPress. WordPress is an open-source tool that gives anyone the ability to manage content with ease. In fact, many famous bloggers, celebrities, and even some Fortune 500 companies use WordPress as their online publishing platform. It may very well be the fastest and least expensive way to get your business on the Internet. If you own a business, you probably fall within two categories: 1. ) You don’t have a website, but you know you need one. 2. ) You have your website, but it’s not up to its full potential. If you fall within either group, Infront can help you tremendously by developing a WordPress site for your business. WordPress is not the simple blogging platform it used to be. The program has evolved throughout the years into an adaptable Content Management System (CMS). While creating a simple blog is still well within WordPress’s capabilities, it now allows users to create versatile mobile applications and websites. What’s So Special About WordPress? The common misconception clouding WordPress is that it’s nothing more than a blogging platform. For writers, this is great. For businesses, the appeal may not be there. However, WordPress is much more than a blogging platform. Over the years, WordPress has evolved into a completely customizable content management system (CMS). WordPress can be as simple or layered as you need it to be. This is probably why WordPress powers some of the most influential people on the Internet. Big brands that are using WordPress include Time Magazine, Disney, CNN, Facebook, Google, eBay, and many more. It’s a powerful platform that does not require the work of a thousand mad... --- > If you want to rank locally, NAP SEO consistency is important. Find out how the name, address, phone number listing affects your ranking. - Published: 2019-12-30 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/the-importance-of-nap-seo-consistency-for-local-search-placement/ - Categories: Search Engine Optimization When you hear terms like NAP SEO, local search, what comes to mind? Does it make your eyes glaze over? Well, we are here to make it simple for you and teach you how these acronyms are affecting your bottom line. NAP consistency is one of the most important local SEO strategies and should be the start of any good campaign. Below, we explain what this all means, how it can cost you or gain you more customers, and how to implement the strategy. The Importance of NAP SEO Consistency for Local Search Placement When you think local SEO strategies you probably think of writing more content or posting on Facebook. While those are amazing ideas the first steps should go back to basics. NAP consistency is the very first step you should take to build local SEO rankings. Not only is it simple, but it can also earn you big results for practically no cost. The higher the ROI on marketing the better right? Let's get down to it and jump into NAP SEO and why you should be paying attention to it. Don't Grab Your Jammies NAP Has Nothing To Do With Sleep The acronym NAP stands for name, address, phone number. Your NAP citation appears as your business name, business address, and business phone number. Throughout the internet, this information must remain exactly the same to give it the SEO juice to boost your rankings. So, let me give you an example. Say your business is Susie's Fancy Dog Grooming, your address is 123 Main St. in Boulder, Colorado, and your phone number is (555) 555-5555. Your NAP citation or every one of your business listings around the internet should read as follows: Susie's Fancy Dog Grooming 123 Main St. Boulder, Colorado 80301 (555) 555-5555 Simple right?... --- > If you're not using Google Ads, your company is missing out. See how Google Ads can transform your business with successful Pay-Per-Click (PPC) campaigns. - Published: 2019-11-13 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/5-ways-google-ads-can-transform-your-brand/ - Categories: Google Adwords What's your marketing strategy? Maybe you've tried to produce expensive radio or television ads. Maybe you crafted a print ad or billboard. Maybe you even considered social media marketing. There's no shortage of advertising methods that can put you in front of consumers. But what about advertising that puts you in front of consumers that are actually looking for your services? What if you could captivate an audience looking to spend money at a business just like yours? That's where Google Ads comes to play. Google Ads is so effective that businesses make an average of $2 in revenue for every $1 they spend. If you're not leveraging Google Ads, your company is missing out on conversions. Discover how Google Ads can transform your business with successful Pay-Per-Click (PPC) campaigns. What is Google Ads? Google Ads is a marketplace where businesses can purchase online ads. Understanding Google Ads requires a basic understanding of the Google Search Engine Results Page. Google tries to provide users the best results for search queries. They base their results on a number of different factors including trust, size, and relevance. As a result, Google's search algorithm often gives preference to big name brands. Let's say you type "camping equipment" in the search bar. The top results come from big brands like Cabela's and REI. Small camping businesses are buried down below these big name brands. Google Ads allows businesses to promote themselves above organic search results. Businesses can bid on certain keywords in an online auction. The winner gets to promote their website above the search results on page 1. Google then charges the business when a user clicks on their ad. They also track metrics like ad impressions and click-through rate so businesses can monitor their success. 1. Target Customers Targeting new customers is... --- > Do you want to boost your rank in the search engines? If so, its imperative that you avoid the 7 common SEO mistakes found here - Published: 2019-11-07 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/7-common-seo-mistakes-to-avoid-to-achieve-a-better-rank/ - Categories: Search Engine Optimization Trying to get more traffic to your site using SEO strategies? Are you making sure to avoid the most common SEO mistakes? There are a lot of different things to keep track of and improve when implementing search engine optimization (SEO) strategies. Unfortunately, it can be easy to miss some important steps and tactics. It's important that you know about the most common SEO mistakes so that you don't make them yourself. Below we'll look at the 7 most common SEO mistakes and we'll tell you how to avoid making them when trying to increase your search ranking. 1. Choosing the Wrong Keywords One of the biggest mistakes many website owners make when attempting to improve SEO for their site is to choose the wrong keywords. Before creating content or adding pages, it's important to do plenty of keyword research. You should choose wisely when deciding which keywords you're going to target with your website. Choosing keywords that are too broad or that people aren't searching for can be a real problem and can make it nearly impossible for your pages to rank. Instead of using broad one-word keywords, it's more important to use long-tail keywords. Even if they're not searched for as often your site will be more likely to get traffic from them if they are more specific. The competition from other sites will often be lower. However, while you should be using keywords be sure you're not overdoing it. Keyword "stuffing" can lead to Google penalties if you're not careful. 2. Ignoring the Technical Side of Things Another mistake people often make when trying to improve SEO is to overlook the technical side of things. While creating content and performing keyword research can go a long way in improving your site it doesn't help much if the... --- > Discover why and how to use a 301 redirect for your website when eliminating we pages or transferring domain names. Redirecting URLs should be done asap. - Published: 2019-10-22 - Modified: 2019-12-10 - URL: https://www.infront.com/blog/best-practices-for-redirecting-urls/ - Categories: Search Engine Optimization Occasionally when updating your website, it may be necessary to change the domain, URL structure, or just delete some old pages. However, despite the changes, search engines and visitors may still try to connect to your website’s original URLs. This is where having an effective redirect strategy and redirecting URLs come in. While redirects can be both server-side and client-side, the latter where the redirection is handled by the visitor’s browser is not the best option. To ensure you do not lose valuable traffic due to error messages, you need to redirect your old URLs to the new ones as seamlessly as possible. This will give both visitors and search engines an easy way to find your new online home without getting ‘lost’. To do this effectively, you need to make certain that not only is your current traffic forwarded to the new URLs, but all old but still relevant links are also updated to the new location. When this is done right, a site can easily retain its ranking with search engines. If not, you can soon lose your rankings and as a result, part of your customer base. This is why it is so crucial to follow best practices when redirecting URLs. 301 Redirect There are several types of server-side redirects. However, most are less effective than a 301 redirect when it comes to passing your ranking onto the new link. This makes it the best choice as it usually passes up to 99 percent of your ranking onto the new page. A 301 redirect also makes it clear that your content has been permanently moved to another page. While this will not make much of a difference to visitors, it is of key importance when it comes to search engines. It will also ensure that people can... --- > You can't tackle SEO on your own. You need to find great SEO experts. Here's how to find the best SEO consulting services. - Published: 2019-10-18 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/7-tips-for-finding-the-best-seo-consulting-company/ - Categories: Search Engine Optimization Did you know that more than 60% of online marketers put SEO as their first priority when it comes to inbound marketing? That’s because search engine optimization provides one of the best ways to attract customers and it’s more effective than paid ads. This is the reason why so many companies go for SEO consulting services. Whether you sell products or services, you can greatly benefit from high-quality SEO services tailored to your business. But how to get those services? How to pick a good SEO company and how to track the effectiveness of these services? 7 Questions to Ask When Hiring an SEO Company Finding the right SEO company to provide you with tailored SEO consulting services is paramount. For example, simple SEO techniques such as focusing on keywords and on-page SEO can drastically improve organic traffic to your website. It has been discovered that approximately 50% of all search queries in search engines are no longer than 4 words long. This means that you should focus on this aspect to rank higher than your competitors in search engine result pages. Without further ado, here are a few questions to ask when you hire SEO experts: Do You Guarantee Number One Ranking in SERPs? Ranking on the first results page for your targeted keywords is ideal. Ranking as the number one result on that page is even better! However, if an SEO company guarantees that they can help you achieve that then you shouldn’t work with them. Why? Simply because it’s almost impossible to fulfill such a guarantee. Ranking higher in SERPs is achievable, but no SEO company can guarantee that your website will be the number one result displayed on the first page. There are a lot of factors involved in search engine rankings. Google itself tracks nearly... --- > Implementing social media into your business is important for businesses. Learn a few tips or do's and don'ts for setting up social media. - Published: 2019-10-09 - Modified: 2024-09-12 - URL: https://www.infront.com/blog/implementing-social-media-into-your-business-marketing/ - Categories: Social Media   Whether you’re an established brand or an up-and-coming startup looking to make a name for yourself, crafting an effective social media campaign should be an important part of your digital marketing efforts. On average, businesses that dedicate a portion of their marketing resources toward social media campaigns net far greater results than those who ignore social media entirely. But there’s far more to creating an effective social campaign than publishing a few posts and hitting ‘Like’ on every customer’s comment. Because social media is a viral marketing platform, it’s up to you and your marketing department to establish a list of guidelines and best practices for your employees. These guidelines should help employees get a sense of what your brand is and how its voice should be used. We understand that creating a corporate policy may sound silly, but people have a history of misusing corporate social media profiles. Aside from keeping your brand’s image safe, a set of guidelines can help your messaging remain consistent across numerous platforms. Choose The Right Social Media Platforms On the topic of social media platforms, it’s always a good idea to create social accounts on a variety of platforms. Your brand needs to be present wherever your customer base is. If you’re primarily a B2B company, for instance, it makes sense to put your brand on LinkedIn, and other business-related websites. However, if you’re targeting a more general audience, larger platforms like Facebook, Twitter, and Pinterest should be your primary social profiles. That isn’t to say that a B2B company wouldn’t benefit from a Facebook profile, just that certain sites benefit certain types of companies more than others. Take A Humanized Approach To Your Messaging Most users interact with social media on a daily basis for one of three primary reasons: First,... --- > Have you started considering a PPC strategy but aren't entirely convinced yet? Click here for the top 10 benefits of PPC for your company. - Published: 2019-10-04 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/top-10-benefits-of-ppc-ads-for-your-company/ - Categories: PPC Do you own a business? Competition is fierce, right? That's why you spend a fortune trying to attract customers to your website. But getting the most out of your marketing dollars can be tricky. That's where PPC comes into play. Pay Per Click (PPC) is an advertising model based on how many times people click on your ad, and has become one of the most effective ways to promote your business online. If you are new to the world of PPC, you are likely wondering how it could help your business. Let's take a look at some of the major benefits of PPC that you could start taking advantage of today. Top 10 Benefits of PPC for Your Company 1. Fast Results Business moves fast, and you cannot afford to wait for results. You'd be hard pressed to find a faster platform for advertising results than PPC. Putting PPC into action is a simple matter of having your website up and running and then creating an account on Google. This is only the start. The setup and campaign setup is critical. Thais why it worth working with a professional digital advertising company can do everything properly to get the best results. 2. No Need to Worry About Algorithms One of the big advantages of PPC over SEO is that you don't have to be constantly worrying about staying at the top of Google's search algorithms. This is great because PPC doesn't rely on these algorithms to drive traffic to your website. With PPC your ads appear at the top of search results no matter what. This allows you to create a profitable ad campaign without being at the mercy of those ever-mysterious ranking algorithms. 3. PPC is More Budget-Friendly The beauty of PPC advertising is that you are only charged... --- > Are you having trouble getting your company website the traffic it deserves? Here are 6 telling signs your business should outsource SEO. - Published: 2019-09-30 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/6-signs-your-business-should-outsource-seo/ - Categories: Search Engine Optimization Most companies when launching their website and begin their online digital marketing campaigns try to put in the time to do it themselves. Not only does this take away from the business they actually do with staff and time, but most businesses just aren't experts in the area of Search Engine Optimization, how to rank in Google and drive new traffic. This is a big reason to outsource SEO. Here are 6 signs that will help determine if you're business needs to outsource the tasks of SEO. 1. You've Never Blogged If you're not much of a writer, you could experience problems when it comes to SEO. Search engines rank sites higher for providing high-quality written content to readers. The more you have to say about products and services in your industry, the greater the trust you'll build with your potential clientele. Without a blog, it takes a lot of work to update your site often. Adding a blog allows new content to be posted to your URL on a daily or weekly basis. SEO professionals know this and it's the first piece of advice they'll offer you when trying to improve your search engine ranking. Starting a blog with some of the most frequently asked questions you get in your field will help to build trust with your audience. If you're too busy fielding calls or making products, you can't be bothered to blog. Outsourcing SEO will give you what you need. 2. You're Short Staffed Being short-staffed is a nightmare in any industry. It means you want to be able to devote the time you'd like to with every client and every product you create. If you don't have enough people to work on making your products, you certainly don't have people to spare to work on SEO.... --- > Infront Webworks has been named as a 2019 Industry Leader in E-Commerce SEO by Clutch. Read more on the award and the cutomer reviews. - Published: 2019-09-25 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/infront-webworks-named-an-e-commerce-seo-industry-leader-by-clutch/ - Categories: Awards Infront Webworks has been named as a 2019 Industry Leader in E-Commerce SEO by Clutch. Only 30 companies were featured as Clutch’s industry leaders, and we’re proud to count ourselves among the best e-commerce SEO providers. At Infront, we focus on results and relationships. Clutch is a B2B ratings and reviews platform. Their team analyzes data and conducts client interviews to rank companies. Buyers are able to use this data-driven business resource to find high-quality providers for their business requirements. Clutch is the gold standard when it comes to reviews in the digital marketing and SEO category. To be named as a Clutch Leader is an honor as it validates our team's passion for helping businesses succeed in the online landscape. To be able to be showcased based on our knowledge and expertise in the industry is truly an honor. We were also featured as a Clutch 2019 Top B2B Advertising & Marketing award winner. In addition, we are also featured as a Top 15 SEO Agency on The Manifest, Clutch’s sister site. The Manifest is a company description site that also has a wide array of analysis and data for buyers. Of course, this wouldn’t be possible without clients that have left us glowing reviews on Clutch. Here are some quotes from our satisfied customers: “I’ve never been more pleased in my entire life with one company’s work. ” – Founder, Plumbing Software Company "Everybody we have worked with has been great, responsive, and personal. ” – CEO, Veterans Business Directory We are so very grateful for these reviews. Our team constantly strives to provide our customers with a way to handle the 276. 9% increase in global e-commerce sales expected by 2021. We’re committed to our client's success and will continue striving to be a trustworthy and reliable... --- > Discover the difference between onsite and offsite SEO and how to incorporate both into your SEO strategy for ranking. - Published: 2019-09-20 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/onsite-vs-offsite-seo-whats-the-difference/ - Categories: Search Engine Optimization There are more than 600 million active websites on the internet. So for you as a business owner or marketer, this means you're up against a lot of competition, no matter your industry. You need to find every way possible to outperform your competitors. Well, one great way to do this is through SEO, both onsite and offsite. However, this can be easier said than done. That's why we put this post together to help you understand the difference between onsite vs offsite SEO and how you can use both in your marketing strategy. Onsite SEO Onsite SEO includes anything you do on your own website to improve your Google rankings. It's making your website as friendly as possible to search engines. You can make this happen by adjusting certain components of your site. Doing this will help search engines better understand your site's content. Let's take a look at some of the main things you can do to improve your onsite SEO. SEO Titles Let's start with the basics. One of the first things you should to improve your onsite SEO is to optimize the SEO title on every single one of your pages. Your SEO title is the text that shows up as the main header for your pages on search engine result pages (SERPs). This is also what shows up in your browser as the title of your page. Always include that page's keyword at the beginning of the SEO title. If you are a local business trying to attract visitors in a certain area, include your city and state. Always keep in mind that Google will only display the first 55 to 65 characters on their SERPs, so keep yours in that range. Meta Descriptions When a page shows up on Google, you see the SEO... --- > With mobile search users on the rise, you need an effective site. Here are some helpful mobile web design tips from a web development leader - Published: 2019-09-16 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/9-tips-for-mobile-web-design-for-a-better-user-experience/ - Categories: Web Design Trying to improve the user experience of your mobile website? Want to make sure you have a great mobile website design? In this day and age, any people will only access your website from a mobile device rather than from a desktop computer. Because of this, having a great mobile website is crucial to business success. However, creating a great mobile site can be tricky because there are a lot of important nuances you'll need to consider to get it right. Luckily, we've got you covered. Below we'll give you our best tips for creating a mobile web design that offers a great user experience. 1. Make Sure Your Site Is Finger-Friendly When it comes to designing any part of your mobile website, you need to think about how well it can be used with the thumb or with a finger. Navigation bars, buttons, and any links on your site should be able to be easily clicked on. Links that are too small can be frustrating for visitors. If multiple links are too small or too close together, visitors may click on links that they didn't mean to. Ensuring great navigation on your site that is easy to touch will make your website much easier to use. On the other hand, navigation that is hard to use will send visitors running away from your site quickly. 2. Improve Link Placement and Size Mastering the placement and the use of links in your mobile website design is very important. If you make them too big there won't be room for other things on your website, but if you make them too small they may be hard to click on. As mentioned above, each link should be very clickable with only the thumbs or the fingers. Ideally, you should probably use more... --- > Infront receives exclusive award for Best SEO Company and Best Local SEO Company in 2019 from SEOblog.com. See what the award is all about. - Published: 2019-09-03 - Modified: 2023-05-08 - URL: https://www.infront.com/blog/infront-webworks-receives-seoblog-2019-top-seo-company-award/ - Categories: Awards SEOblog. com has released its 2019 award winners for Top SEO Companies and Top Local SEO Companies. Infront Webworks is pleased to announce that we have been awarded by SEO Blog as a Top SEO Company and Top Local SEO Company in the United States. SEOblog. com is a thought leadership site with content to help businesses grow. This year SEOblog. com featured their top 15 companies in the categories of best SEO companies, best local SEO companies, and best SEO consultants in the United States. They ranked the award winners on a multitude of quantitative factors. The experts examined the digital marketing agency’s website, market presence, client list, portfolio, expert certifications, and authorship among other factors in its ranking system. In addition to being an SEO agency leader in SEOblog. com, we are also featured as a leader in advertising and marketing in the 2019 Clutch Directory. Positive feedback and reviews are a big part of how we receive quality industry awards. Below are a few positive review quotes that we received this year from our clients: "Infront Webworks has given our company amazing results. They have far exceeded our expectations and I wanted to thank them for their excellent work. We started slowly with our SEO, letting Infront Webworks take the lead. We saw notable results quickly and they have just continued to increase over the last year. " - Jason Dean "We love working with Infront! There has been a good rise in website traffic through their SEO services. Have really enjoyed our partnership with them in helping our website get found. " - Larry Green "I could not be happier with the SEO results for our company. We have seen an increase in traffic as well as customer leads and of course sales. Would highly recommend... --- > X marks the spot! Can your customers find you online? If not, check out our local SEO checklist that will get you on Google Maps! - Published: 2019-08-29 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/the-ultimate-local-seo-checklist-no-tricks-just-tips/ - Categories: Search Engine Optimization These days, just about every business understands the importance of search engine optimization. But, some people haven't yet caught on to the necessity of local SEO. Local SEO is essential for any business, but especially small businesses that need help standing out from their competitors. If you're not sure how to get started when it comes to improving your local SEO strategy, keep reading. Below is the ultimate local SEO checklist that you can use to increase your reach and improve your sales. What is Local SEO? First, let's clarify what local SEO is and how it's relevant to your business. Local SEO is an online marketing strategy that helps businesses promote products and services to local shoppers right when they're looking for them. Local SEO uses search engines like Google and business directories like Yelp and Foursquare to direct local customers to a specific business. Benefits of Local SEO There are a number of benefits that come with making sure your local SEO game is on point, including the following: The majority of customers use the internet to find local businesses, both on their desktop and mobile devices Local SEO drives sales by helping customers find your business right when they're looking for a specific product or service (one-third of searches are made right before a store visit) Presence on an online directory helps boost your overall search engine rankings Local SEO provides a great return on investment since there is very little wasted exposure (compared to traditional advertising methods like newspapers or direct mail) There are lots of free local SEO opportunities The majority of consumers place a lot of trust in online business reviews As you can see, there are lots of reasons to improve your business's local SEO strategy. But, how do you get started? The... --- > Do you need an effective way to bring in new customers. Here are some reasons to focus on a pay-per-click marketing strategy. - Published: 2019-08-26 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/pay-per-click-marketing-5-reasons-why-use-adwords/ - Categories: PPC Pay Per Click Marketing: A Refresher You've heard of pay per click marketing before, usually shortened to PPC. This is a means of internet ad marketing where you pay only if a client clicks on your ad. This increases your bought traffic, not organic, but gets people on your site either way. Think of it as renting space from Google. Think about an equipment rental place, near a lake or a beach. You don't get charged for looking at the equipment, but if you want to use something you have to pay for it. In this scenario, you're paying google whenever someone uses (clicks on) your ad. If you set up your budget correctly, the fee is trivial compared to what the click is worth. Click Worth So, to continue with the equipment rental example, let's say your site rents out canoes to people vacationing in Maine. Each canoe rental earns you $77 of profit. When someone searches "canoe rental Maine delivery" or whatever your keyword and click your ad, you pay Google $0. 17. If the person books your services, it only knocks seventeen cents off your profit. That's a pretty high return on investment. What you spend per click is up to you, it's called the CPC bid. This is the most you'll spend on one click. Google won't spend your max amount unless it will have you beat your competitors. How it decides which competitor to show first is a combination of how much money Google will make and your quality score. We'll learn more about that below. Why Use PPC Marketing? If you're asking yourself why you'd pay for traffic you might get for free, check out the five reasons below. 1. Quality Score One of the ways Google decides who to rank first is the... --- > Get a better understanding of what Meta Tags do and how to do them properly to get better rankings for your website with onsite optimization. - Published: 2019-08-19 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/fundamentals-of-meta-tag-optimization/ - Categories: Search Engine Optimization Using Meta Tags in Onsite Optimization Developing a condensed description of your subject for your website can be a difficult task. But generating immediate interest is what will set you apart. An enticing and engaging meta title and meta description will attract attention and make people curious to learn more. META Tags When clients are looking for a product or service they will focus on what interests them and catches their eye. Search engine results may find your site quickly but it also needs to draw people in. With an effective title tag and up to 320-character meta description, you can quickly grab people’s attention. When search engine results are displayed there is a Meta Title and directly underneath each is a brief description. These are Meta Tags. Creating them for each of your website pages with the right title and description will encourage people to click to your website. With well-planned META tags there is also a greater chance of them coming to you first, before they move further down the list to find another company that catches their eye. Wording Wording is KEY! The most important keywords should be as close to the beginning of your title and description as possible. Google and other search engines results assume that the most important words and information are at the beginning. The first thing that your viewers should see should also be exactly what they are searching for. The title and description tags function as a beacon to draw people’s eyes and encourage them to find out more. It is also the hook that sparks their interest. Sometimes it is the smallest details that make the biggest impact. Creating Effective META Tags From there you need to craft a title and description that encapsulates what you are trying to either... --- > Web design can make or break the online success of your business. Iron out any potential wrinkles with these tips on web design. - Published: 2019-08-13 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/8-common-web-design-mistakes-how-to-avoid-them/ - Categories: Web Design Worried your current web design isn’t quite up to par? As a growing business, offering an aesthetically pleasing professional website that provides a highly functional user-experience is crucial. After all, a poor website causes brands to lose customers which is simply money out the door. With most people turning to the internet to discover new businesses, in 2019 your web design will make or break your company’s goals. We’re often told what to include in a well-designed website, but we’re unsure of the mistakes to avoid. That’s where we come in to help. Here are the eight most common web design mistakes and how to avoid them. 1. Too Much Going On If your web design is busy with too much going on, visitors will become confused. This is especially so if the disorganized website features a range of typefaces, images, color palettes, and themes that don’t even relate to one another. If users can’t understand what your business and website are all about within a few seconds of arriving, they’ll get fed up and leave. In this case, often they’ll turn to a competitor's website. Websites packed full of tons of images, text, and videos will also take a while to load causing more frustration for users. Avoid busy designs like the plague! This mistake is easily made when businesses don’t have a clear idea of their brand image and think packing as much information into the website as possible is a good idea. To avoid this, you need to sit down to strategize and plan exactly what your brand is all about so you can build your website around its core values. 2. Too Little Going On On the other end of the spectrum, websites with next to nothing on them providing little information about their business to... --- > Are you trying to improve your website and rank? If so, it's important to understand the impact of local business reviews. Learn more. - Published: 2019-08-09 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/the-impact-of-local-business-reviews-what-you-need-to-know/ - Categories: Search Engine Optimization The Role of Business Reviews and SEO More than 80 percent of smartphone users conduct local searches on their phones. It's no secret that mobile has overtaken the desktop as the primary means of searching online. The vast majority of people are searching locally. Google predicts continuing growth in local search, allowing users to find businesses in their area. The numbers back this up. Around half of users will visit a local business that came up in the search results within the next few days. It's easy to see why local business owners need to be working on their search engine optimization as well. People are searching for your business. Good SEO makes it easier for them to find you. You might wonder what role local business reviews play in boosting your SEO. In fact, they're one of the absolute best tools a business owner has at their disposal. We'll explain how online business reviews can improve your search engine ranking. They can also help you attract more potential customers for your business. The Search Engine Algorithm Is More Sophisticated Than Ever Today, Google uses around 200 different criteria to rank websites. Keywords still play a role, but they're not as important as they were. Some criteria are more important than others, as search engines give them more weight. Some of the known factors include: Domain registration length Keywords Content length Page speed Mobile-friendliness Site "freshness" Backlinking That's just a small sampling of the factors that affect your search engine ranking. Good SEO efforts take into account many of the algorithm factors to improve your site. When SEO is done right, it can boost your ranking. Where Do Local Business Reviews Come In? Now you're wondering where online reviews fit into the picture. The simple answer is reviews are important... --- > What is social bookmarking? If you want to boost your SEO and get your business noticed, you may want to learn about social bookmarking. - Published: 2019-08-06 - Modified: 2023-02-17 - URL: https://www.infront.com/blog/what-is-social-bookmarking-and-why-does-it-matter-with-seo/ - Categories: Search Engine Optimization Social Bookmarking and SEO **updated 2/27/23** There are over 1. 74 billion websites on the internet. If you want your business found online, you must use every tool available. The first step is to improve your Search Engine Optimization (SEO). That's because better SEO equals a higher rank on results pages. When your company appears at the top of search results it's easy for consumers to find it. Proper social bookmarking on a regular schedule can help your SEO. But what is social bookmarking? And how does it improve search results? Social bookmarking is bookmarking a web page on your browser to read later. But it is so much more than marking your place. They let web users keep track of your content. Social bookmarks tell search engine algorithms that your content is valuable. They increase your authority and credibility. That improves your ranking on keywords related to your business. Read on to learn why social bookmarking should be part of your marketing strategy. What is Social Bookmarking? If you ever sent a link to a website to a friend, relative, or colleague you used social bookmarking. Social media is a great method for social bookmarking. Twitter and Pinterest are the most popular for this. Social bookmarks save information online, not on your device. That means you can access it anytime and anywhere with an internet connection. There are specific tools. They're web-based. People use them to search, gather, and organize content that interests them. Social Bookmarking Benefits Social bookmarking is an effective way to build your online presence. When you add social bookmarks to the web it helps search engines understand your site. Faster Site Indexing Search engines need constant information on every website. The information helps rank the sites. They collect the data by crawling the web for... --- > Are you ready to boost your website's rank and visibility? Use our 5 simple tips to boost your small business. Get your business to the top of SERPs! - Published: 2019-08-02 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/5-simple-tips-to-boost-your-small-business-seo-results/ - Categories: Search Engine Optimization Google confirmed in the past that it handles more than 2 trillion searches every year. Sources estimate that users perform 70,509 searches on Google every second. These numbers are impressive because we're only talking about one search engine. That's why it is important to improve your business SEO. Consider the potential traffic if your site ranks high on other search engines as well. But, how can your website land at the top of those search engine result pages(SERPs)? The answer is using the right business SEO. Have you optimized your website? Maybe you have made your own SEO tweaks but, haven't gotten the results you want. Boosting your business online presence and search engine ranking requires time and patience. It might be challenging at first but, not impossible. Optimizing your site requires an all-around approach. Want to learn how to boost your site ranking and visibility today? Don't worry. We've got you covered. Here are 5 must-know SEO tips for small businesses. 1. Identify Your Audience and Understand Their Needs Most business owners think that trying to bring in any customer is the best approach. But, that is one of the biggest mistakes you can make. You created your business to fill a void in that industry. Who do you want to help? What are their needs? How can you improve their every day? Once you identify your audience, you must define how you will grab their attention. Do they get most of their content through social media? What type of content do they prefer? Your audience will be your guide to design your SEO plan. If you don't take them into account, you won't be able to boost your online presence and get the best results. 2. Start a Blog If your website doesn't have a blog, you should... --- > Links are not all created equal. Discover how to remove toxic links that are damaging to your site and your search engine optimization. - Published: 2019-07-30 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/everything-you-need-to-know-about-removing-toxic-links/ - Categories: Search Engine Optimization Are you suspicious that you have some toxic backlinks? Backlinks are an essential component of your content's search engine ranking factors. Gathering quality external links to your site can boost your domain authority, which earns pages higher Google rankings. The wrong kind of backlinks, however, can actually tank your rankings. Toxic backlinks can be every SEO marketer's worst nightmare. Luckily, even the most toxic backlinks can be removed. In this post, we'll discuss everything you need to know in order to remove links that are hindering, rather than helping, your Search Engine Optimization (SEO) efforts. What are Toxic Backlinks? Backlinks are links to your site found on other websites. They function much like letters of reference for a job application. The more backlinks you can acquire, the greater your authority in Google's eyes. A backlink strategy is thus an important part of most marketers' Search Engine Optimization (SEO) campaigns. On-page optimization is important, but at the end of the day, what other sites think of yours truly matters most. Google values a site with a healthy amount of high-quality backlinks. Valuable backlinks are those found on reputable, non-spammy sites. They are also relevant, meaning that a site has deliberately linked to your content in order to support its own content. It's possible to acquire quality backlinks by guest posting on sites with high domain authority. Generating fabulous content can also help you snag more valuable links. Toxic backlinks, on the other hand, are those that can harm your Google rankings. These are low-quality links that reflect poorly on your site. There are several types of toxic or bad backlinks. Be on the lookout for any and all of these. Spam Backlinks from Spam Sites Spam abounds on the internet. Sites can easily fall prey to spam of all kinds, whether... --- > Getting started or need a refresher on PPC strategy online advertising? Learn about the basics of setting up a PPC campaign for your company. - Published: 2019-07-23 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/a-beginners-guide-to-creating-a-ppc-strategy/ - Categories: PPC Pay-per-click ads is one of the most effective strategies for online marketing. Not only can your ads reach a broad audience, but they are cost-effective too. But the results aren't immediate. There's definitely some planning that's needed. If you want to see results from your advertisements, you need to create an effective PPC strategy. We're here to help you start up the right way. Here's the beginner's guide to creating a PPC strategy. How to Create a Great PPC Strategy Let's cover what PPC is briefly before you start planning your strategy. While you probably have a good idea of pay-per-click, it's sometimes useful to get a little refresher. PPC is an online advertising platform that allows you to market well and receive exactly what you pay for. Google is the most well know PPC advertising platform, but there are various PPC providers that give you access to highly-specific audiences at exact times, in exact places. This level of specificity is a groundbreaking side-effect of the internet and what businesses can do on it. You have to understand your audience in order to be an effective marketer. The internet provides you with a number of tools that can improve your market analysis, so there's no reason for you not to know who is using your site. Your audience will determine your keyword optimization, geographical targeting, and niche specific placement. The analysis of your audience is where we'll begin our guide. Knowing Your User What is advertising for if it's not reaching anybody? We know that certain people will completely ignore certain advertisements while others will click them and follow through to make a purchase. The key is for you to understand what kinds of people will follow through on your ad. This can be done in a number of ways.... --- > Google My Business is a great way to get listed in Google search and drive more traffic to your website. See how to get and optimize your GMB page. - Published: 2019-07-22 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/google-my-business-help-optimizing-your-google-business-page-for-local-search-results/ - Categories: Google, Search Engine Optimization Local businesses need to have a local SEO strategy for Google, or they're going to fall behind compared to their competitors. Why is it so essential for your business growth? Because 97% of us now search for businesses online. That makes targeting users through Google essential for new customer acquisition. Thanks to Google My Business, you can do that. Potential customers can easily find you when they search for a business, but only if your business the profile is optimized. If you need Google My Business help to get started, you're in luck. Let's run through everything you need to know about local business listing optimization on Google. Google My Business Explained Google My Business is a business listing service, which allows you to provide your business information to users on Google services like their search engine and maps products. It doesn't cost you anything to list your business on Google. It's free and available to any business that wants to use it. With your business information available through your Google listing, your business can compete with other competitors in your area, with your information appearing in specialist content result blocks (or SCRBs). You'll see these when you make a search as they'll appear at the top of a search result, above any initial web results you see. Grab Your Listing and Update your Information You may find that your business already appears in map results and in other Google SCRBs when you make a search. If it does, you'll have to claim your listing for Google My Business. If your business information doesn't already show up, don't panic. You can add a business to Google the same way, as long as you have a Google account. Once you're in control of your listing, your first step should be to... --- > Data plays an essential role in your digital marketing plan. If you expect to grow online, you need a strategy built on marketing objectives. - Published: 2019-07-17 - Modified: 2022-02-04 - URL: https://www.infront.com/blog/how-to-build-your-digital-marketing-plan-to-grow-your-consumer-base/ - Categories: Digital Marketing The recent digital marketing plan data shows paid and organic search marketing drive the most visitors to businesses than social media and other sources. As a marketer, such data plays an essential role in how you build your digital marketing plan. Basically, if you expect to grow online, you'll definitely need a strategy that's built around your core marketing objectives. There are plenty of options in digital marketing, and your plan helps you to identify tactics that best work for your industry and audience. Well, in this post, we'll help you create a plan that packs a powerful punch. 1. Define Your Brand Let's face it. You can't market or grow your business if you don't know what your brand represents or how it's different from your potential competitors. Basically, a proper brand definition makes it easy for your team to apply the right marketing techniques. Be sure to identify your unique business' proposition as it will help you anchor your brand the right way. Every business, small or large, has something unique to offer to customers. So, you need to identify that unique factor, which your plan should reflect. 2. Define Your Objectives What do you want your digital marketing plan to accomplish? Do you want more clients? To grow sales? Get more leads? Earn more subscribers? Get more downloads? Or, grow your brand? Whatever you want to accomplish, it should be explicitly stated in your plan. Your entire team should know the goal of every campaign you launch. Without business goals, you're basically going on a bunch of blind dates while expecting anything. Be sure your goals are specific, reasonable, realistic, measurable, and attainable. 3. Research Your Target Audience Now that you've identified your goals, you need time to research and understand your target audience. Knowing your ideal... --- > Discover our tools for Social Media scheduling activities for your business. Let the tools work for you and help your campaigns run smoothly. - Published: 2019-07-15 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/the-10-best-social-media-scheduling-tools-for-2019/ - Categories: Social Media What are the 10 Best Social Media Scheduling Tools for 2019? How to make your life easier. Approximately 77 percent of businesses in the United States are using social media to market their products and services, drive sales, and facilitate other key functions. It's not enough just to use social media, though. You also need to make sure you're using it in a smart, sustainable way. This includes scheduling your posts ahead of time so you don't always have to come up with the content on the fly. Never heard of social media scheduling? Not sure how to do it? Read on to learn more about social media scheduling and the 10 best social media scheduling tools you ought to be using. Benefits of Social Media Scheduling Before we get into the specific tools you might consider using to manage your Twitter feed, Pinterest wall, Instagram feed, and other social media profiles, let's go over some of the specific benefits you'll enjoy when you start scheduling your posts. These Social Media benefits include but are not limited to the following: Stay active and relevant even when you're not physically available to post Post even when you don't have access to the Internet Dedicate more time to creating high-quality content Avoid distractions Monitor your posts to figure out when you get the most engagement Post outside of your regular business hours Space out your posts to get more return on your content Social media scheduling also allows you to manage various accounts from one place. You don't have to jump from app to app to get all of your posts up each day. Recommend Top 10 Social Media Scheduling Tools Clearly, social media scheduling is a useful strategy. How do you go about doing it, though? How do you know when... --- > It's time to speak up and let your brand's voice take shape. Here's a guide to company branding with communication. See how Infront can help your business. - Published: 2019-07-10 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/a-guide-to-find-your-voice-and-making-an-impact-with-your-branding/ - Categories: Digital Marketing Every brand has a voice, and you need to find yours. Your voice is the heart and soul of your brand. It’s how you speak to and connect with, your customers. This guide will help you when you’re finding your voice and show you how to make an impact on your branding. Finding Your Branding Voice Is Important It’s not what you say, it’s how you say it. Your branding voice determines how you communicate with your customers. It’s an essential part of any business. Your Voice Is an Expression of Yourself Your voice represents you, as well as your brand. It embodies the values and personality of you and your brand. It is how you show the world what matters to you, and what you want to do. Your brand’s voice is an extension and representation of yourself, so you want to get it right. Your Voice Makes You Stand Out Your brand’s voice makes you different from everyone else. Although we may use the same language, we all use it in a different way. So, use your voice to make people pay attention to your brand. Your Voice Builds Trust The more familiar your customers are with you, the comfortable and confident they’ll feel in your brand. This means they’re more likely to trust you, and use your products. Because of this, it’s important that your tone of voice is consistent. Customers – both existing and potential – won’t trust you if you’re always changing. Your Voice Can Change What People Do The way that something is said creates certain feelings. It’s the difference between “Please could I squeeze past you? ” and “Move out of my way”. The way you’re asked determines how you feel. Your brand’s voice works in the same way. The way you talk... --- > Internal and external backlinks are important to help rank your website. See a few strategies for internal link building. - Published: 2019-07-08 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/internal-linking-and-seo-what-impact-do-internal-links-have/ - Categories: Search Engine Optimization Looking to rank higher in the SERPs? How much attention have you paid to your internal linking? SEO that gets results depends upon both internal and external links. In fact, the two most important factors that determine the visibility of your site are content and links. Keep reading to discover how to use SEO internal links the right way and watch your rankings rise to the top. Internal Vs. External Links: What's the Difference? Before you can optimize your links, you should know what kind of linking is available to you. Every website has two kinds of links within it; internal and external. The goal is to insert them in a natural way to connect the page with other pages on the Internet. The main difference between the two types is where they connect to. Internal Linking: SEO Internal linking is connecting to content within your own website; all on the same domain. Examples of internal links are your navigation and links within the content. External Linking: SEO External linking is connecting your web pages to other websites. Often, these links reference related information that is helpful to your readers. Both link types are an important part of search engine optimization and need a place in your ranking plan. Check Your Internal Link Structure If you're not sure about the current status of your internal links, never fear. Take a look at Google's personalized linking report to see how your internal links stack up. Keep an eye out for broken links and the proper structure of your website content. Content Relationship Between Internal Links When search engine bots visit your website, they follow the links that they find on each page. This is similar to a visitor clicking on your links and viewing the information you provide. By including links... --- > Infront Webworks announces the prestigious Clutch 2019 B2B Advertising and Marketing award. As the #1 rated company in Colorado for Advertising & Marketing - Published: 2019-06-27 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/infront-webworks-receives-clutchs-2019-top-b2b-advertising-marketing-award/ - Categories: Awards This week Clutch released its annual ranking of the 2019 best B2B companies. We are proud to announce Infront Webworks has been awarded by Clutch as a Top 2019 B2B leader in Advertising & Marketing. This year Clutch featured more than 450 companies for the top B2B service providers in the United States for being a leader based on services provided, quality of work, leadership and customer portfolio of client diversity. Clutch is a ratings and reviews platform. Specializing in B2B service providers, Clutch analyzes industry data and conducts client interviews to rank and rate companies. By listing companies in a wide variety of industries and locations, potential buyers are able to research the best firm for their business needs. In addition to being a leader in advertising and marketing in the Clutch directory, we are also featured as a global SEO service leader on their sister site, The Manifest. This year we are grateful to receive a number of positive reviews from our valued customers through manual posting or telephone interviews. Within the reviews, our customers expressed their positive experiences with our companies’ team and business results. Here are a few notable Client review quotes received this year: "Infront Webworks’ understanding of Google’s algorithm makes a huge difference in us being found by customers. " – Owner, Sweet Celebrations "Their attention to detail is high, and their project management is second to none. " – Marketing Dir. , Excell Consulting “Our work with Infront Webworks always translates into new patients. ” – Marketing, Dental Goup “Watching my company climb the search rankings and sustain a great reputation over the years has been amazing. ” – Owner, Pike’s Peak Windows and Doors At Infront Webworks our primary goal has always been targeted to developing and executing high performance digital strategies... --- > Businesses can leverage Pinterest’s powerful engagement rate to promote themselves. But first, they need to understand how Pinterest works. - Published: 2019-05-30 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/6-tips-to-optimize-your-pinterest-profile-effectively-guest-blog/ - Categories: Social Media With 250 million monthly users, Pinterest is one of the leading visual content-sharing social media platforms. A study has also shown that 70% of Pinterest users spend around 14 minutes performing actions like constant pinning and clicking-through. Businesses can leverage Pinterest’s powerful engagement rate to promote themselves. But first, they need to understand how Pinterest works and create an efficiently optimized business profile. Therefore, to help you with that, I will list 6 tips that every business can use to create an impressive business profile on Pinterest no matter how small or big. So, let’s head over to the first tip. Tip 1: Briefly describe your brand Your brand’s profile should have a description that distinguishes it from the other brands on Pinterest. Since Pinterest is a visual platform, your business and its expertise have to be described briefly. Similar to how BuzzFeed has done it. You can optimize the brief description with niche-related keywords for better search engine visibility. Also, it is best advised to keep the description between 3 to 4 lines maximum. Tip 2: Create boards for better UX There are more than 3 Billion boards on Pinterest and a staggering 175+ Billion pins on all of them combined. Therefore, you need to bifurcate your posts into categories so that users can locate them conveniently. Moreover, this keeps your profile clean and easier to navigate. When you are creating the boards, you need to keep them category-specific. For instance, if you own a chain of restaurants, you can create boards like Seafood, Desserts, Starters, etc. However, if your brand caters to more than one industry, you can create multiple boards. Here are some of the 63 boards created by BuzzFeed. So, if I am interested in books, I’ll open that the ‘Books’ board from BuzzFeed’s profile and... --- > Advertise With Google Local Service Ads as a Google Guaranteed Business to build trust and receive leads directly from potential customers - Published: 2019-04-04 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/your-guide-to-google-local-services-ads-google-guaranteed/ - Categories: Google Adwords, Search Engine Optimization What are Google Local Services Ads and how do they work? Google Local Services is a pay-per-lead advertising platform that Google has started pushing out in different locations across the United States. If you are a Service Area Business (SAB), then you might qualify to be a part of Google’s Local Services Ads (LSAs). Google originally rolled this out as a beta test in San Francisco in 2015. Businesses went through a screening process to make sure they had relevant insurance and that licensing requirements were met. This included criminal background checks. Google expanded its program outside of California in 2017. The look and processes are still evolving today. What does it mean to be Google Guaranteed? In order to become “GOOGLE GUARANTEED” the business must pass the screening process including license, insurance verification, and employee background checks. Once a company has passed Google’s screening process, consumers hiring a Google Guaranteed business through the Google Local Services Ad receive a satisfaction guarantee backed by Google. If the quality of work is unsatisfactory, Google will cover claims on the invoice amount with a cap of $2,000. How do Google Local Service Ads Work? By advertising your business on Google Local Service ads, the business receives leads directly from potential customers. The ads ensure they are connecting the searcher to the right advertiser. Searchers have the choice to call a business or send a message by clicking on the ad. Businesses using the Local Services app can reply to messages, manage leads, manage campaigns and budgets, and view performance, and ratings. The business profile page can be personalized and can also determine the service areas where the ad will appear. Where can I find Google Local Services Ads? Local Services ads appear at the top of Google Search results when people search... --- > What is Pinterest and how does it work? This sheds light on Pinterest and how to get the most out of this social media website and app. - Published: 2019-01-14 - Modified: 2023-09-29 - URL: https://www.infront.com/blog/what-is-pinterest-and-how-does-it-work/ - Categories: Social Media I use Facebook a lot to stay in touch with friends and relatives. I'm content to share photos, status updates, check-ins, etc. on FaceBook. But my friends and relatives use Pinterest (pinterest. com, also a free Pinterest app is available) to share their ideas, photos, likes, and interests (pins). Sometimes, the best place to start is a search for your favorite subject. They use Pinterest, popping in and out to share things, but they spend LOTS of time “pinning”, clicking and viewing the content. Because it is comprised almost exclusively of images, when you first land on the website, you may find yourself a bit confused. I know I was. Feeling Left Out Nonetheless, I kept feeling left out. So I went to Pinterest com and created an account to see what all the love and praise was about. Here was my experience, and are some of my thoughts, what I like, observations about Pinterest, how it works, what makes it different from other Social Media, and used for personal fun, or as a social media marketing tool. How does Pinterest Work? How Does Pinterest Work? So – what is Pinterest and how does it work? Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning') images or videos to their own or others' boards (i. e. a collection of ‘pins,' usually with a common theme) and browsing what other users have pinned. You can set up an account, log in, and like other users' posts, or start your own. Using a visual orientation, the social network is very much focused on the concept of a person's lifestyle, allowing you to share your tastes and interests with others and discover those of like-minded people. Recently they have even added a... --- > Semantic SEO is all about creating the content your ideal user is already searching for. It is all about keywords, and keyword phrases. - Published: 2019-01-13 - Modified: 2021-08-06 - URL: https://www.infront.com/blog/semantic-seo-understanding-intent/ - Categories: Search Engine Optimization Semantic SEO is all about creating the content your ideal user is already searching for. The world changed in 2013. Instead of Google looking for keywords, they went up a level - they started looking for intent. This was Google Update - Hummingbird. It's changed since then, as we'll explore, but it's worth knowing what that update means. It means that instead of looking for keywords like "Miami spas" it looked for intent. Is the user in Miami and wants to go to a spa? The breakdown is Do, Know, Go for semantic SEO searches. Want to know which one your client's last search was? Learn more below. Hummingbird: Do Know Go Before you can use semantic SEO strategies, you need to know what type of action your clients are taking. That brings us to the Google Vocabulary (if you will) of Do, Know Go. Each word defines an action. Is the user intending to do something once they have their search? Are they looking for a fact? Or should Google give them places with a directions button? Google Search: Do When a client has a "do query" in mind and in their search bar, they're looking to make a purchase or do an action. For example, booking a service or finding a ranking of certain products (one of which they intend to buy). This is a lot of what we do on our mobile devices. Did you know that 50% of Google searches are via mobile now? That's just a good fact. So if your partner told you to book a clown for your child's birthday party, a "do" search would be "Clowns for hire in LA" or wherever you live. Google understands that your eventual intention is to hire a clown, which is a "do" action. Google Search:... --- > The Infront Webworks team is excited to announce the winner of the best SEO company in 2018 by the Best Of Small Business Awards. - Published: 2019-01-12 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/infront-webworks-selected-best-seo-company-at-the-best-of-small-business-awards/ - Categories: Awards The Best of Small Business Awards ™ is America’s most prestigious honor that recognizes and celebrates the BEST Small to Mid-Sized Business Visionaries. With over twenty-five, notable “Best of Small Business” categories to choose from, The Best of Small Business Awards ™ is the largest Annual Business Recognition Program in the US. The Best of Small Business Awards™ is presented by Small Business Expo, the Nation’s BIGGEST and most attended Business-to-Business Networking Event, Trade Show & Conference, hosted in 17 major US cities. Small Business Owners and Entrepreneurs attend their nation-wide events to attend cutting-edge business-critical workshops, shop for vendors that can help their business grow & network with thousands of attendees. When asked about winning the 2018 Best of Small Business Award, Michael Hodgdon, Marketing and SEO Director at Infront Webworks said, “2018 has been an amazing year for the company and the SEO Team has been a pivotal part of that. At the beginning of 2018, they set goals to deliver clients SEO services among the best they could get anywhere in the country, and part of that goal was entering client case studies and competing in the most prestigious Award events our industry has to offer. Throughout the year it was amazing to watch as we were finalists or won awards in virtually every event we entered. This award is very special because we had to be Top 3 in the country in voting and then be selected by a panel of our peers as the best, it really is a validation of all the hard work the team does to deliver the Best SEO services possible to our clients. ”. For the Infront Webworks SEO team, the last year has proven to consistently display their commitment to delivering best in class SEO to their clients. In... --- > Infront Webworks is recoginized for the work done in 2018 by Clutch as a global marketing and advertising leader with the 2018 award. - Published: 2018-12-03 - Modified: 2019-12-02 - URL: https://www.infront.com/blog/infront-webworks-included-in-clutchs-global-marketing-and-advertising-awards/ - Categories: Awards This year has been a great year for Infront Webworks. We were proud to be selected as a winner in the 2018 U. S. Search Awards and Search Engine Lands 2018 Landy Awards! Now, recently we were named in the Clutch 1000 for being a global marketing leader based on their proprietary rankings and client review system. First, let’s see what our inclusion in their awards event entails. The “Clutch 1000” is a list of the top 1000 business service companies on Clutch based solely on client feedback left by clients through Clutch’s verified reviews. Clutch does detailed phone interviews with our clients and compiles results in an effort to help potential clients understand how we work, communicate and collaborate. We have been collecting feedback on Clutch since the beginning of their platform and we are so happy that our dedication to getting feedback has got us listed as a Clutch 1000 company. In addition to being a leader in their SEO directory, we’re also featured on their sister website, The Manifest as a global leader as an SEO service company. You can really see how consistent we perform based on the reviews we’ve been getting through the years. Here are notable quotes from a review in 2014: "These guys know what they're doing and know how to interact with clients. " And from 2017: "Infront cared about our business and had the tools and team to deliver. " And last, a few notable quotes from 2018: “I was most impressed by the responsiveness of Infront Webwork’s support team. ” "They give you tangible ways to improve your metrics and your business. " “The cost is well worth the return. ” Our analyst at Clutch had this to say about collecting our client feedback: “Collecting reviews from Infront’s clients are... --- > With the increasing usage of mobile devices, voice search has become an increasingly higher-used tool for people searching online. - Published: 2018-12-01 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/optimizing-for-voice-search/ - Categories: Search Engine Optimization In the past years, voice searching has become a popular method to discover information. For this reason, making sure your SEO is optimizing voice searching is important. The voice-detecting Artificial Intelligence of Siri, Alexa, and Google have gone beyond just mobile devices, with Microsoft integrating Cortana into Windows 10 for PCs, phones, and Xboxes. But why the increase in use? The major reason is convenience. Users find it easier to speak instead of type what they want. Many people have opted for voice searching, as it is easier than typing on a phone screen. Voice queries are faster as well, with the average person being able to speak around 150 words per minute, as opposed to typing 40 words per minute. With the ability to speak over triple the number of words they can type, users can more easily specify their search terms. With these ideas in mind, it is important to know how to optimize voice-based SEO. Search by Questions When you’re typing search terms, it is likely you will use computer language. Computer language is trying to make your search result specific to find what you want, such as “coffee shops San Francisco. ” With this, your results are sure to reflect coffee shops in San Francisco. These searches are what most SEO strategies are focused on, and while it is not wrong, it does not optimize voice search SEO. Optimizing computer language searches is still important, but voice searches require a different set of needs. If you were to voice search the same query as above, it is likely you would say, “Which coffee shops are near me? ” Notice the way it was phrased as a question. Voice searches tend to be a question starting with ‘who’, ‘what’, ‘when’, ‘where’, ‘why’, or ‘how’. Depending on these... --- > Get the insights on Gutenberg. This is Wordpress's new solution to page text editing on your Wordpress site. See how to use it or turn it off. - Published: 2018-12-01 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/wordpress-gutenberg-pros-cons/ - Categories: Web Design With WordPress 5. 0, various new features are being added. Among them is the addition of Gutenberg. Gutenberg is a new visual editor, replacing the WYSIWYG (“What You See is What You Get”) editor that exists on WordPress currently. Gutenberg has been set out to simplify content creation and make it so users do not need to know HTML or CSS. If everything goes well, website developers will be able to create visually-appealing webpages without the need of coding it from scratch. Right now, Gutenberg is being met with a mixed reception. Some are looking at Gutenberg positively, but others aren’t happy with the update. The Pros Gutenberg is mobile-friendly, helping people who need to make edits when they may not have access to a tablet or laptop. Even with plugins that make it easy to customize pages, they do not provide cross-device compatibility. Rich content will be easier to add, including the ability to embed external links from 34 different websites. These include YouTube videos, Tweets, Facebook Posts, and more. All that needs to be done is to insert the URL of what you want to embed, and Gutenberg handles the rest. If a user ever wants to change the theme for their WordPress site, Gutenberg will prevent pages from breaking with the new theme. This is a support that current visual composers like Divi do not possess, as each one has content built into the themes that make it hard to change the look without destroying what the content looks like. The editor is focused on content and allows more screen space to see what the final product will look like. For users who are distracted by back-end functions or notices on the top of the page, it has a full-screen template that can hide anything that is... --- > Infront is proud to be a winner of the U.S Search Award for 2018 for the Best Local Campaign. It is a premier award for the team and client - Published: 2018-11-06 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/infront-webworks-wins-u-s-search-award/ - Categories: Awards In September Infront Webworks a boutique Digital Agency in Colorado Springs, Colorado learned they were a finalist in 3 US Search Awards categories (Best Use of Search – Retail/eCommerce, Best Use of Search – Health, Best Local Campaign). They would be competing amongst 30 of the best SEO Agency finalists in the country for the award in these categories. On the 17th of October, the SEO and Digital Marketing Team was proud to be announced as a winner for “Best Local Campaign” in the 2018 U. S. Search Award at the Treasure Island Award Ceremony! The US Search Awards is in association with headline sponsor SEMrush, it is regarded as the premier celebration of SEO, PPC and content marketing in the US and celebrates and rewards the expertise, talent, and achievements of the search industry. The awards attract hundreds of entries from the leading search and digital agencies from across North America and to those based elsewhere around the globe who are delivering work for the US market. The 2018 awards were presented during a gala dinner at Treasure Island during Pubcon Las Vegas on Wednesday, October 17, 2018. The US Search Awards follows the success of the UK Search Awards and the European Search Awards, which were launched by British events agency Don’t Panic in 2011 and 2012 respectively. Both awards have become key celebrations for the search industry in those territories. Don't Panic has also established the first search awards in the Middle East & North Africa, the MENA Search Awards. It is “truly a huge honor in the SEO industry to even be a finalist”. The competition is fierce, and the criteria is stringent! Hundreds of Top Digital Agencies from around the world are judged in over 31 categories. According to the US Search Awards, the judging... --- > Infront Webworks is proud to be listed among the best Agencies providing SEO provider services for the Healthcare Industry. - Published: 2018-09-26 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/infront-webworks-named-leading-healthcare-industry-seo-provider/ - Categories: Awards B2B research, ratings, and reviews company Clutch releases list of “Top-Ranked SEO & PPC Companies across a variety of Industries” and Infront Webworks was proud to be listed among the best Agencies providing SEO provider services for the Healthcare Industry. Companies make Clutch’s list of top-performers due to their market presence, work quality, services offered, and client feedback. With more and more companies doing their diligence when selecting partners for their Digital Marketing and SEO provider initiatives, Infront Webworks wanted to assist potential clients in that process, and offer the highest standard in transparency. For this reason, they decided to partner with Clutch, an online ratings and review firm that dedicates themselves to identifying firms that deliver definitive results on a consistent basis for their clients! Partnering with Clutch enables them to set their Digital Agency apart from their competitors while sharing current and past client experiences with potential new clients. Since its inception nearly 20 years ago, Infront Webworks has delivered top-quality digital services to clients in a variety of industries. Unlike many of their competitors, they focus on delivering unique digital marketing solutions that help clients enjoy better prospects in their niche markets. They rely on their quality, timeliness, and subject matter expertise to bring clients the results they need. When asked about listing Infront Webworks on Clutch’s agency directory, Michael Hodgdon, SEO & Marketing Director said, “We decided to work with an impartial Agency ranking service like Clutch with the goal to expand the level of transparency we provide potential clients in the decision-making process of vetting Digital Agencies. Clutch has personally interviewed and shared feedback from 17 of our clients, giving us potential clients some additional insight into what it is like to work with our Agency. Infront Webworks was recently featured in Clutch’s press release... --- > We’re excited to take part in Elevator, Google’s new and exclusive business accelerator program for select Google Partner businesses. - Published: 2018-09-17 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/infront-webworks-visits-google/ - Categories: Work Infront Webworks visits Google for Elevator, Google’s new and exclusive business accelerator program We’re excited and honored to be invited and take part in Elevator, Google’s new and exclusive business accelerator program for select Google Partner businesses. We’ve been growing so fast and working on so many new and exciting things at Infront Webworks, the opportunity couldn’t have come at a better time! Our CEO Matt Palis, and SEO & Marketing Director, Michael Hodgdon joined executives from across the country to attend the Elevator event in Dallas, last week. They spent two days in training, strategic planning, and networking, with other leading digital agencies and renowned Google Speaker Alex Langshur. Google Speaker Alex Langshur. Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker for Google Partners, at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money, and others. Proud to Participate Infront Webworks is proud to be invited to participate in Elevator. As a Google Partner, we’ve been able to take advantage of many exclusive benefits and programs with Google, but Elevator goes a step beyond. This is such an amazing opportunity for us to green-light with the best digital agencies in the country, take advantage of cutting-edge training available to only Google Elevator partners, and continue to mature a partnership with Google that we see great value in. Stay on the cutting edge In addition to helping keep us at the cutting edge of the industry and provide the best possible services to our clients, these training programs are invaluable to Infront Webworks team members at every level of our... --- > A glaring difference between shopping online and in real life is that it’s much easier for shoppers to abandon items in the buying process. - Published: 2018-09-06 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/how-to-keep-your-shoppers-from-clicking-away-during-check-out/ - Categories: e-commerce A glaring difference between shopping online and in real life is that it’s much easier for us to just abandon our items mid-way into the buying process, giving little to no thought about the items we’ve added to our shopping carts. This is one of the wonders and pitfalls of shopping in the digital age. As an e-commerce site owner, it’s your job to find ways to would prevent your online shoppers from abandoning their carts. According to Statista, as many as 75% of shoppers ditch their shopping carts before getting to the final step of purchasing. Can you imagine that? For every 100 people who start the buying process, 75 of them never complete their transactions. That’s a lot of potential revenue lost right there. Fortunately, there are several clever solutions marketers can try to reduce the rate of shopping cart abandonment for your e-commerce store. And they’re not that hard to do, either. Add Trust Badges During Checkout One of the best things you could possibly do to help customers feel more secure is to add trust badges during checkout if you haven’t already done so. Displaying logos or badges of certifications, data encryption services you’re using, and other types of visual proof of security can greatly boost a customer’s confidence. It isn’t hard to understand the mentality of the customer. There are many reports of people having their credit card information stolen online, or their accounts being compromised. For this reason, it pays to invest in other security features and certifications if it means people are more likely to trust in your e-commerce site and complete their orders. Remind Them of Abandoned Items In Their Cart Customers who have signed up on your eCommerce store are required to provide their email address. This is one great example... --- > The 2018 US Search Awards, is a competition that celebrates the very best in SEO, PPC, Digital Marketing and Content Marketing in the US. - Published: 2018-09-05 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/infront-webworks-u-s-search-awards-finalist/ - Categories: Awards Infront Webworks SEO and Digital Marketing Team recently learned that they are a finalist for 3 US Search Awards categories (Best Use of Search – Retail/eCommerce, Best Use of Search – Health, Best Local Campaign). It sounds cliché to say but it is “truly a huge honor in our industry to even be a finalist”. The competition is fierce, and the criteria is stringent! Hundreds of Top Digital Agencies from around the world are judged in over 35 categories. According to the US Search Awards, the judging criteria is based on many factors including “clear objectives, creative and effective implementation and tangible, demonstrable results in the campaign award categories. ” Why we pursue SEO awards Simply put, we submit the work we do for clients for consideration in renowned award programs like the US Search Awards, to raise the level of service we provide clients. To compare our strategies, structure, team, and performance to agencies that are producing amazing results and return for their clients and are among the best in the industry. In short, reputable awards like the US Search Awards provide companies in Digital Marketing and SEO the opportunity to gauge their value to clients (and the industry) against some of the best in the business. The reason many of us in the SEO industry work so hard to be transparent, trustworthy and effective is that our industry, unfortunately, does carry a stigma of lacking in those characteristics. Things like the industry awards, certifications, ambassadorship, and case studies all contribute to raising the bar for SEO Agencies that want to be among the best. It separates us from the fly-by-night SEO companies that bombard companies with sales calls and auto-dialers, selling SEO without even having a competent team in-house to fulfill the work they are selling. Infront Webworks... --- > What exactly is a “Google manual action”? It’s a penalty placed on your website by Google often for being “too spammy”. See more information. - Published: 2018-08-13 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/what-is-a-manual-action-in-search/ - Categories: Search Engine Optimization What exactly is a “Google manual action”? It’s a penalty placed on your website by Google often for being “too spammy”, it isn’t related to any sort of algorithm or update. It is Google basically penalizing your website (typically through the removal of SERP listings) for not following their quality guidelines. So how do you know if you’ve been penalized? Aside from a drop of nearly no rankings or traffic, you’ll be notified in your Google Search Console with a message from Google letting you know which type of manual action you’ve received if it is a whole or partial site penalty, and why. Common causes for a manual penalty: Unnatural links to or from your website Hacked website Cloaking or seemingly sneaky redirects Hidden text (think white text on a white background) Keyword stuffing Spammy/stuffed structured markup Spam free hosts Thin content with no added value Spam – intentional or user-generated, pure spam (of course) Who decides what’s spam? The Google algorithm and the Google (human) reviewer staff decides the spam quality. Most of the spam issues can be recognized and flagged with Googles automated algorithm, but sometimes review is also done through a human, manual review process; you can be assured if a penalty is given it is warranted. The assessment is made using the very visible and accessible Google Quality Guidelines, as stated by Google within the Search Console Help articles “Flagged sites can be demoted or even removed entirely from Google search results”. Receiving a penalty is not the end-all, they can be revoked! Once any flagged issues have been fixed you can submit your site for reconsideration. However, repeat offenders of Googles’ Quality Guidelines will attract additional attention and therefore more scrutiny and possibly more penalties. How do I remove a manual action? First, don’t... --- > Every website could use a boost! Check out these onsite actionable SEO tips and tricks that SEO experts swear by to help in rankings. - Published: 2018-08-05 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/8-actionable-seo-tips-you-can-start-today/ - Categories: Search Engine Optimization Actionable SEO Tips. According to a study conducted by Verisign, 84% of consumers believe businesses with a website are more trustworthy than their counterparts. Without a strong web presence, they'll face an uphill battle when attempting to reach new customers and expand their operations. But a website is only beneficial if people can find it, which is why it's important for business owners to optimize their sites for higher search rankings. Here are 8 Actionable SEO tips and tricks the SEO experts swear by. 1. Choose Target Keywords Choosing target keywords is a fundamental step in optimizing a website for higher search rankings. If you're trying to achieve a higher rank, you must identify the keywords for which you are trying to rank. This includes both long-tail and short-tail or high profile keywords. A long-tail keyword consists of three or more words and typically has less search volume, whereas short-tail keywords consist of two or fewer words and have more search volume. Think about which keywords your business's target audience will search for. Your target keywords should be relevant, and preferably with low competition (other websites competing for it). 2. Display Business' Contact Info If your business operates locally, displaying your business's name, address and phone number (NAP) on your website can help you achieve a higher ranking for local searches. And that's what ultimately drives sales. Further, we have seen sites using their branded GMB maps outperform websites using standard Google address maps in the footer. Consider embedding your GMB map in the footer of your website and keep an eye on local SEO ranking factors. NAP is one of the most powerful factors in local SEO. By displaying your business's contact information, search engines will associate your business with the physical address displayed. 3. Know Your Content What's... --- > How to optimize website site speed for search placement. Tips and tools for improving your websites load time to rank better in search placement. - Published: 2018-08-02 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/what-is-site-speed-and-how-to-optimize-for-it/ - Categories: Web Design According to Google “Site speed reflects how quickly a website responds to web requests. ” (Google Webmaster Central – April 2010). Site speed was officially announced as a ranking signal in 2010. The reason for increased importance on site speed is simple; user experience. Google aims to provide users with the most correct information in the shortest amount of time, so when a site it provides is slow, it creates a bad user experience. At the time of that announcement (2010), it was projected that only 1% or less of websites would be affected by the change, and the Google noted the focus of the algorithm update was for desktop search only. Why does site speed matter? There is no question that today we use our phones more than any other device, and more than other time before. Our phones are our connection everything from a personal assistant to social media, to unlocking our doors and turning on lights, so it is no surprise that mobile has been Google’s focus for years. In January Google announced, “starting in July 2018, page speed will be a ranking factor for mobile searches. ” (Google Webmaster Central – January 2018), this marks yet another confirmed Google algorithm update that includes page speed. Such a confirmation from Google shows they are really sticking to their “mobile-first” motto. The longer it takes a page to load the fewer pages bots are able to crawl in the time allotted, less crawled pages result in fewer pages indexed or updated, which means less SERP real estate, and so on. A longer site load and page load time also correlate to higher bounce rates and lost conversions – all bad news for SEO specialists and their clients. Thus proving the opposite true – faster load time, means a... --- > Visit us to learn how to optimize your E Commerce website by dealing with duplicate content. Infront has the leading Marketing team in Colorado Springs - Published: 2018-07-25 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/dealing-with-duplicate-content/ - Categories: Search Engine Optimization The Importance of Finding a Duplicate Content Checker and Resolution to a Duplicate Content Issue on Your Website Did you know that almost 21 billion web pages see visitors every month? Or that their visitors consist of more than 409 million viewers? Amazing, right? With that amount of content online it’s no mystery why Google takes the position it does about duplicate content. In March 2017 Google updated its Google Search Quality Rating Guidelines which outlines some great information on search placement. In that document they state; “Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source. ” For company’s and SEO’s that are having trouble ranking their pages and weren’t responsible for curating the content on the site, it’s a best practice to identify that all the content on the site is original and well written. According to Google’s John Mueller, “if we can recognize that these pages have the same content on them or the same primary content on them then we’ll try to fold that into one and make sure that all of the signals we have a focus on that one page”. Knowing this, it’s clear that being aware of duplicate content on your website is imperative. That's why you need a powerful duplicate content checker. The longer it takes you to get rid of potential duplicates, the more they can hurt your SEO campaign. We'll show you the ropes on this topic, so make sure you keep reading! Getting to Bottom of Duplicate Content First, let's talk about duplicate content, one of... --- > Meta tag optimization is an “SEO 101” best practice. When used correctly meta tags tell the user and Google what your page is about and how to index it. - Published: 2018-07-24 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/meta-tag-optimization/ - Categories: Search Engine Optimization Meta tag optimization is an “SEO 101” best practice - an “old” checkbox we all continue to mark in digital marketing. But they’re more than keyword stuffing, when used correctly meta tags tell the user and Google's search engine crawlers what your page is about and how to index it. There are quite a few “types” of meta tags available for website use and optimization: Meta description Meta content type Viewport Title tag (this one isn’t a “meta” but it’s within the same category and placement) Robots Header tags Canonical tag Alt image tag Keywords tag (this one just typically gets grouped in with title tag and meta description as it’s typically all done at the same time. ) Language and more. Most of these tag types are nuance and not all entirely necessary nor supported across all browser types. For example, “geo tag” is supported more in Bing than Google – Google allows us to get down to a country designation while Bing allows a much deeper niche level to support optimization practices. Title tag A title tag is an HTML element that specifies the title of a web page and its associated content. Title tags are displayed on the tab in your browser, as a post title when shared on social networks and often in search engine results pages (SERPs) as the clickable headline for a keyword query (although Google will sometimes rename page titles). It is recommended you keep your Title Tag under 60 characters. Robots Tag This tag has always been an SEO to-do, typically referred to as “robots . txt file” however, some question weather or not it’s necessary. That is unless the intent is to NOT have a bot index the content on the page and only crawl the links. Otherwise, it’s a given... --- > Your website's success begins with its sitemap. Discover what an XML sitemap is, how to create one, and installation best practices! - Published: 2018-07-12 - Modified: 2021-06-07 - URL: https://www.infront.com/blog/beginners-guide-to-xml-sitemap-creation-and-installation/ - Categories: Search Engine Optimization Your website's success begins with its sitemap. Discover what and XML sitemap is, how to create one, and installation best practices! What is a sitemap? The sitemap is a roadmap for all the pages on your websites. The XML sitemap guides Google and any search engine to the main content on your site, making one relevant for SEO. Google can get the essential pages of a website very quickly even if the internal linking isn't at its best. So what is XML sitemap creation and how to create a sitemap? I explain what they are and how they ultimately help your site rankings. XML Sitemap Creation, What Is A Sitemap? You want Google crawling on every critical page on your website. But sometimes what happens is web pages don't have any internal links to them thus making them harder to find. Sitemap installation is useful because it allows Google and other search engines the ability to crawl and see all the most important pages on your website. This fact gives search engines the power to figure out the overall structure of your website. Google keeps track of when you've made changes to each webpage as well and is helpful because you want Google to crawl all over your updated content as soon as possible. When the date on the sitemap alters, the search engines know that there is new content to crawl and index. Sometimes is important to split an Indexed XML sitemap due to a large number of URLs in it. The limit on the URL numbers in one sitemap is automatically set to 50. 000 URLs. What does this mean exactly? Well, if your website has over 50. 000 posts, you should add two different XML sitemaps for the URL posts. What that means is that you're adding... --- > Discover the in's and out's of Google's algorithms and how they affect SEO rankings when they are constantly changing. See all the details. - Published: 2018-07-10 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/the-beginners-guide-to-understand-algorithms-and-how-they-affects-seo/ - Categories: Search Engine Optimization Understanding algorithms is essential for SEO success. Follow this guide to learn more about how Google's algorithm works and what you can do to make it work in your favor. With Amazon's Alexa alone set to account for a $10 billion business by the end of 2020, the way people are engaging with and searching online is changing. The variety of devices and styles still rely on some pretty common algorithms. If you can devote time to understanding algorithms, you can ensure that your site is set up for SEO success. Here are a few questions to ask yourself if you want to get to understand search algorithms and SEO. How Do Search Engines Find Me? Search engines rely on a tool called web crawlers to find information about every site on the net. Web crawlers go through every site on the internet to index them for keywords, reputability, broken links, and mobile optimization. That's how search engines can return so many results so quickly. Search providers have discovered that when people are using search engines, they're looking for either a specific product or the answer to a question. They take that into account when they're indexing sites. If your site shows a high level of reputability you'll be ranked higher in the results than a site that is less reputable. Because the internet is still seen as a community-based tool, reputation matters. How you engage with the rest of the internet, the quality of your links, and the organization of your content reflect on your usefulness to other internet users. The algorithms of search engines do more than just count keywords. They measure your intention and even where keywords appear in site descriptions and metadata. What Is SEO? SEO or Search Engine Optimization is your response to what search... --- > Facebook is a great resource for business advertising. See our top 6 tips for Facebook advertising and how to get results for your business. - Published: 2018-07-07 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/6-facebook-advertising-tips-for-an-unstoppable-campaign/ - Categories: Social Media Make your campaign stand out on your audience's news feed with these essential Facebook advertising tips. Facebook has unlimited potential when it comes to advertising. It is this potential that makes it absolutely necessary for you to know exactly how you should market your products and services on Facebook. Facebook will take even the smallest of businesses out of obscurity if you learn how to use its ad campaigns effectively. Here are some Facebook advertising tips that are sure to get your business massive amounts of exposure and increase conversion. 1. Who's Your Audience? With millions of users, it is easy to see why Facebook is an important social media marketing tool which can bring thousands of visitors to your website. Your audience is the first key to a successful ad campaign. This means you need to have a clear vision of what your audience looks like. Sit down with your pen and paper and identify your audience's age, gender, ideal location and their interests. Once you have all of this information. You can input it on Facebook and begin your ad campaign. Facebook's campaign creator is so intuitive that as you begin to filter your audience it actually helps you to fine-tune your targeting even more. This ensures that you have all the right people seeing your campaign. For national campaigns, ideally, though you want to make sure that you target at least one million people with your campaign, so don't narrow your Facebook target audience below this number. 2. Catching Your Audience's Eye With Your Design There are several factors that contribute to the success of any ad you place on Facebook, one of the most important is the design of the ad itself. Your ad should grab the attention of your audience immediately. Here are some tips... --- > Infront Webworksis pleased to annount our new award in 2018 for Colorado Springs Business Journal Best Web Development Company. - Published: 2018-07-03 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/infront-webworks-wins-csbj-2018-best-web-development-company-award/ - Categories: Awards On June 28th The Colorado Springs Business Journal Celebrated Colorado Springs Best in Business Awards. While the Business Journal tells the stories of successes, challenges and failures online and in print, the Best in Business awards highlight the businesses that the readers think are “Best in Class” among their competitors. The best of Business event has been running for many years, but was suspended in 2010, through 2012 to return with a bang in 2013 with over 30,000 votes. Infront Webworks is proud to have won the Best Website Development Company award the last 2 years and 3 out of 5 times since 2013. Infront Webworks was very honored to be selected as the “Best Website Development and Mobile App” company in Colorado Springs again in 2018. For the Digital Agency the last year has proven to be full of affirmation to their commitment to client success and excellence in the Digital market. In addition to the most recent CSBJ Best in Business award, Infront Webworks team has received high industry praise from other very reputable sources including; 2018 Landy Award Winner (The SEO industry's highest honor)- Best Overall SEO Initiative - Small Business 2018 Search Engine Land, Landy Awards finalist IN 2 categories- Best Local Search Marketing Initiative – SEO Campaign and Best Overall SEO Initiative - Small Business 2018- Interactive Marketing Awards, Finalist in 3 categories- Best Interactive Marketing – Retailer / Ecommerce, Best SEO Campaign, Search Agency of the Year. 2018 Clutch Top 10 Global SEO Provider 2017 US Search Awards Finalist "Best Small SEO Agency of the Year". 2017 Passed 100 5-Star Google reviews 2017 LSA certified - 1 of 25 Agencies in the U. S. to pass the rigorous review process and meet the standard to be LSA certified. Infront Webworks not only specializes in... --- > Installing and monitoring Bing Webmaster Tools is a good idea and an SEO best practice. Learn more how to do it and get it done right. - Published: 2018-07-03 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/setting-up-bing-webmaster-tools/ - Categories: Search Engine Optimization While Google may be the number one search engine in the world, it is always good to have checks and balances, and in SEO we are always aiming to have as much SERP (search engine result page) real estate as possible. For these reasons installing and monitoring Bing Webmaster Tool is a good idea and an SEO best practice. Setting up Bing Webmaster Tools To begin, of course, visit Bing Webmaster Tools where you will need to either login or create a Windows account. Once logged in enter your website URL into the “Add A Site” area (you can add up to 1,000 websites to Bing Webmaster Tools, per account). Next, you’ll be prompted to add more data about your website – such as your sitemap URL, and what time of day your website receives the most traffic. You’ll then have questions to fill out about yourself and your industry. Next, you will be prompted to verify ownership of your site (just as you do with Google Search Console) – this can be done through a download and upload a BingSiteAuth. xml XML file, copying and pasting a meta tag with an authentication code into your site homepage, or through adding a CNAME record to your DNS file. Next, you’ll want to submit your URLs for indexing, unfortunately Bing only allows the submission of 10 URLs per day and 50 per month, so this may take some time. Then you’ll want to move on to setting crawl controls, at the point you tell Bing how often you want its bots to crawl your website and when, so as not to bog down your site during “prime time”. You can even tell Bing which URLs to index and which URLs NOT to index as well as which to block. For SEO... --- > Search Console allows users to review data and run diagnostics on their site using a Google-friendly and Google created tool. - Published: 2018-07-01 - Modified: 2021-08-17 - URL: https://www.infront.com/blog/new-google-search-console-url-inspection-tool/ - Categories: Search Engine Optimization Whether you still call it Webmaster Tools, or the rebranded Search Console no SEO checklist is complete without its installation and property verification. Search Console allows users to review data and run diagnostics on their site using a Google-friendly and Google-created tool. Back in January Google announced they would d begin rolling out the new Beta version of Search Console, at the time, the new version had been live for a few months to select users. The new Search Console offered sharable reports, 16 months of data, and made the tool more interactive. To be transparent In an effort to make search more “transparent” and provide more detail - on June 25 the Google Webmaster Central Blog announced the creation of a new tool “URL Inspection Tool” as an addition to the new Search Console. “The URL Inspection tool provides detailed crawl, index, and serving information about your pages, directly from the Google index. ” (Google Webmaster Central Blog – June 25, 2018). The rollout could take a couple of weeks to hit your dashboard, but it’s seemingly a dream for SEO specialists. The tool “provides information about Google's indexed version of a specific page. Information includes AMP errors, structured data errors, and indexing issues” according to Google Search Console Help. Using the URL Inspection Tool If you enter a URL (one that you own of course) and it was successfully indexed the URL inspection tool will display status and enhancement suggestions. If the URL was not successfully indexed Google will provide details as to why and ways to fix the issues or errors instead. The tool will also show users if multiple pages are affected by the same issue. The hope is that the tool “will help you debug issues with new or existing pages in the Google Index.... --- > Want to get better rankings in Google? Your website speed may be an issue. See how you can increase the spped of your site with free tools. - Published: 2018-06-26 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/website-speed-fundamentals-assessment-tools-and-best-practices/ - Categories: Search Engine Optimization What is Site Speed? According to Google “Site speed reflects how quickly a website responds to web requests. ” (Google Webmaster Central – April 2010). Site speed was officially announced as a ranking signal in 2010. The reason for increased importance on site speed is simple; user experience. Google aims to provide users with the most correct information in the shortest amount of time, so when a site it provides is slow, it creates a bad user experience. At the time of this announcement (2010), it was projected that only 1% or less of websites would be affected by the change, and the Google noted the focus of the algorithm update was for desktop search only. Why does site speed matter? There is no question that today we use our phones more than any other device, and more than other time before. Our phones are our connection everything from a personal assistant to social media, to unlocking our doors and turning on lights, so it is no surprise that mobile has been Google’s focus for years. In January Google announced, “starting in July 2018, page speed will be a ranking factor for mobile searches. ” (Google Webmaster Central – January 2018), this marks yet another confirmed Google algorithm update that includes page speed. Such a confirmation from Google shows they are really sticking to their “mobile-first” motto. The longer it takes a page to load the fewer pages bots are able to crawl in the time allotted, less crawled pages results in fewer pages indexed or updated, which means less SERP real estate, and so on. A longer site load and page load time also correlate to higher bounce rates and lost conversions – all bad news for SEO specialists and their clients. Thus proving the opposite true – faster... --- > Anchor text is the clickable, hyperlinked text on a webpage – it is usually blue and underlined. Learn about anchor text optimization. - Published: 2018-06-18 - Modified: 2021-08-17 - URL: https://www.infront.com/blog/anchor-text-optimization/ - Categories: Search Engine Optimization What is anchor text? Anchor text is the clickable, visible, hyperlinked text on a webpage – in most instances, it is blue and underlined to make it more visible and ADA compliant (but the color can be changed based on website CSS). This exists both on your website and those that link to you. So why is it important for SEO? It tells the user and search engines what the page you are linking to is about – the context of why you are linking to this page should be provided to the user within the paragraph of the page. It is very important to not spam your anchor text simply for the sake of backlinks (the Google Penguin updates have cracked down on this since 2012), and unfortunately, as a website owner, you have no control as to what other websites use to link to yours. So, we need to be vigilant and thoughtful as to how we use anchor text on our own website(s) making sure it’s natural-sounding to the content of the page, relevant to the pages and topics, useful, and descriptive. There are various ways to use this on your site: Generic – This is the most common, typically a generic word or phrase such as “click here” is used as the hyperlink (anchor text) to another page. It’s a backlink but it’s not super helpful to your text profile. “Naked”- Another common anchor text option is simply listing and hyperlinking a URL (www. example. com), since this will hopefully have our brand name in it, it’s more helpful than the generic anchor text but still not optimal. Branded – This one is pretty simple, it’s when a brand name such as ‘Amazon’ is used as the link. It’s common and makes sense within the context... --- > Google Analytics is an important tool to measure how your website is performing. Get the 4 steps for Google Analytics Installation. - Published: 2018-06-16 - Modified: 2021-08-17 - URL: https://www.infront.com/blog/google-analytics-install/ - Categories: Google Analytics When it comes to any website project one of the first questions we always ask is “how will this be measured”. In SEO we measure success by rankings and organic website traffic (among other factors) and Google Analytics data is an imperative part of measuring those Key Performance Indicators (KPI's). Google Analytics allows admins to track visitors to their site, track how long they stay on pages, what search queries they type, and so much more. As defined by Google “Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. ” For SEO purposes, Google Analytics (GA) allows us to know what pages are performing according to the user behavior and which need work, whether you are getting new visits or return visitors, how engaged those visitors are, and if those visitors are good or bad traffic and more. GA also allows admins to do some unique and defined funneling and conversion tracking. BUT you must have GA installed in the backend of your website correctly before you can access any of this extremely useful data it holds! Steps to Install Google Analytics Google Analytics - Step one Sign up (it’s FREE). If you want to use a Google product you need a Google login (personal or business) you can create this login from any Google access point but I recommend visiting the Google Analytics website and either logging in there or creating a login there if you don’t have one. Google Analytics - Step two Set up your account and GA property. When you sign in for the first time you’ll be greeted with a Google page informing you of the next steps in the process “1. Sign up for Google Analytics... --- > Digital marketers sound off is a book where you’ll find over a hundred top digital marketing specialists sharing their favorite tools, and tips - Published: 2018-06-13 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/digital-marketers-sound-off-book-features-infront-team-member-mike-hodgdon/ - Categories: Digital Marketing As a leading digital marketing agency, working for Infront Webworks is an amazing opportunity. Infront fosters a family atmosphere and a fun and innovative culture where we work together as a team leaning on each other’s strengths and specialties. Many of us have been here for years, and collectively our team has over 200 years of experience in a variety of digital disciplines. Our excitement and positivity each day are, in great part due to our co-workers and clients, but it is also due to the diverse background of everybody in the company. From the college graduate to the self-taught to hobbyists transitioned to expert and everything in-between our teams’ variety provides insights into a digital strategy that when executed cohesively delivers definitive results. As an agency we are proud of our many accolades, winning local, national, and global awards. Over the past years we have won Best in Business for our Website Development from the Colorado Springs Business Journal, we have been recognized as a top national and global SEO agency by Top Agency, Clutch, Manifest, and 10SEOs. com. But, of all the accolades we receive the two we gauge success from the most are; Clients, because they are the ultimate litmus test of how well we are performing! When clients are profiting and growing their businesses from the work we do we know we are successfully executing our digital strategies. Peers, because we strive to be among the best Digital Agencies in the country it is imperative for us to perform at a standard equal to the best. Because of this, we are heavily involved in networking, ambassadorship, workshops, events, and projects that keep us involved in the latest technology, techniques, and industry performance recognition, and acknowledgment. We have been fortunate to be a finalist in many of... --- > Infront was the 2018 Landy Award winner from Search Engine Land for Best Local Search Marketing Initiative and Best Overall SEO - Published: 2018-06-13 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/2018-landy-award-winner-infront-webworks/ - Categories: Awards Infront Webworks, a boutique full-service digital agency headquartered in Colorado Springs, Colorado, was nominated as a finalist for two Search Engine Land Awards and is proud to be the winner of the 2018 Landy Awards. In its fourth year, the "Landy Awards", is the Search Marketing Industries Highest Honors, aimed to celebrate and spotlight the amazing results from Digital Agencies, top SEO and digital marketer teams and individuals from around the world. Infront Webworks is on the 2018 Search Engine Land, Landy Awards Shortlist in the following categories; BEST LOCAL SEARCH MARKETING INITIATIVE – SEO Campaign- 1000% Organic Growth for Garden of the Gods Self Storage And was announced the winner of the 2018 Landy Awards for; BEST OVERALL SEO INITIATIVE - SMALL BUSINESS Campaign- 317% growth in Organic traffic, resulting in 897% ROI for Del-Immune V Stephanie Hooper attended the event on behalf of the Infront Webworks SEO Team, and when asked about the win, she said, "its a really amazing feeling to be selected as a winner among 600 of the top agencies from around the world and peers in the industry that we respect soo much, it makes us really appreciate an owner/CEO like the one we have at Infront Webworks who facilitates an environment where we can push the needle on innovation and go above and beyond for our clients, I know we all feel lucky to work with the talented, resulted oriented team at Infront! For the Infront Webworks SEO team, the last year has proven to consistently display their commitment to delivering best in class SEO to their clients. In addition to the recent Landy Award Finalist and win announcement they have received high industry praise from other very reputable sources including; 2018- Interactive Marketing Awards, Finalist in 3 Categories- Best Interactive Marketing –... --- > Websites produce code based on availability or non-functioning problems. Learn webpage status and error codes in this post. - Published: 2018-06-08 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/webpage-status-and-error-codes/ - Categories: Search Engine Optimization, Technical Support Understanding status codes is a fundamental tool of SEO. To produce a webpage your chosen browser (Chrome, Internet Explorer, Safari, etc. ) sends a request to a server, the server then responds to the request with a three-digit “HTTP Status Code” that either display the webpage, or the error message. Every status code begins with a number 1-5, and a varying array of number combinations after that. What number the status code begins with tells the user (SEO or Webmaster) if things are good, or if there is an error, and what’s causing it. Status Code Types 100 ranged status codes are informational 200 ranged status codes are successful 300 ranged status codes represent redirection 400 ranged status codes are client errors 500 ranged status codes are user errors The most common status codes we see in SEO are 302, 404, 500, and 503. Status Codes and Fixes It isn’t typical to see a 200-status code in “real life” as a 200 status means the requested website is being successfully accessed and the server response is as expected – this is good and therefore would not be an error. It means the user is able to access the website or webpage. A 302 is a temporary redirect – sister to the 301 permanent redirect. Again, we as the user will not see a notice on the page, but 302 redirects are not the best choice for SEO as they dilute link equity. If a page is deleted and gone use a 301 redirect instead so as to pass the old page equity to the new and maintain rankings. If the said page is only temporarily deleted such as an annual promotion or philanthropy initiatives or some other “seasonal” availability then a 302 could work, but still is never really recommended.... --- > July SSL Deadline for Chrome, if you haven’t heeded Googles various warnings about the need for SSL, the impact could be great. - Published: 2018-06-07 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/important-july-ssl-deadline-for-chrome/ - Categories: Search Engine Optimization In July many website owners will be asking the question: "What happened to my great search placement and website traffic? " If their website does not have an SSL certificate the answer may be a simple one. SSL is a certificate of security for websites, it lets you know the information you are providing will be secure and encrypted. SSL stands for Secure Socket Layer, you may have seen proof of an SSL in your browser as a little lock symbol, the lock and the wording “secure”, or when the beginning of your browser turns green after you type in a URL and hit enter. Another visible but maybe not so noticeable SSL sign can be seen at the beginning of a URL. Typically, we type “Example. com” and our web browser will add the www. and “http” part for us, sites that do not have an SSL will present as http:// whereas sites that are secure will present as https:// - that little “s” makes all the difference, especially come July 2018. As far back as August of 2014 Google announced HTTPS as a ranking factor as mentioned in their Webmaster Blog: “we've seen positive results, so we're starting to use HTTPS as a ranking signal. For now, it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals... ” (Google Webmaster Central Blog - August 6, 2014), showing the importance of security in SERPs and for the user experience. What’s happening in July 2018 Since August 2014, more and more sites have become secure – be it for the small ranking factor provided by Google or simply for customer trust. This past February 2018, SSL (security) has not only been deemed a ranking factor but nearly a requirement... --- > Infront Webworks is working with Google and GYBO helping Colorado Springs small businesses grow their presence online with a series of great workshops - Published: 2018-06-07 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/infront-webworks-announces-remaining-2018-digital-marketing-classes-workshops-events/ - Categories: Announcements Infront Webworks is working with Google and GYBO (Get Your Business Online) to help small businesses grow their presence online with a series of great Colorado Springs workshops through the end of 2018. “4 out of 5 consumers use search engines to find local information nearby, yet only 37% of businesses have claimed their listing on a search engine,” says Soo Young, Manager of Google's Get Your Business Online program. “Small businesses are the engine of local economies and when they flourish, their communities do as well. ” Get Your Business Online, is a Google program that empowers communities to support their Colorado Springs local businesses and encourage them to get on the map. Local businesses keep our communities strong; when we help them succeed on the web, they make our communities even stronger. These workshops are Google presentations and Infront Webworks is proud to be hosting the workshops and classes at our offices. Please see below for a list of Colorado Springs classes, workshops, and events through 2018: 6/20/18 - Google & GYBO Livestream Online Marketing Strategies for Retail Businesses Connectivity is changing the way consumers behave when making purchases, amplifying the need for a retail business to build a strong online presence. During this livestream event, we’ll share tips to help small businesses succeed with Google Shopping and other online marketing strategies. 7/11/18 -Drive Business Growth with Email Marketing Learn how to turn website visitors into meaningful contacts through the use of dynamic forms, email automation, and personalized content. We’ll discuss email strategies to help you build brand love and turn one-time visitors into loyal customers. 8/1/18- Get Found on Google Search and Maps Explore Google My Business, a free Google tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on... --- > If you sell a product or service online then you need to start doing competitor keyword research. It can help improve your search rankings. - Published: 2018-06-04 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/competitor-keyword-research/ - Categories: Search Engine Optimization Do you sell a product or provide a service, do you have one or many “competitors” within your space, do you have a website? If you answered “yes” to any of these questions, then you need to start doing competitor keyword research. Not only will it help improve your site, but it could also help improve your rankings. If you sell something somewhat generic like home appliances or provide a service like lawn care to a large city, you have a lot of competition from national brands to local mom and pop shops. So how do you stay ahead of the game? You create your own strategy with the knowledge of your competitor – this isn’t to say copy everything the guy down the street is doing on his website. What we’re saying is; see what’s not working on your site and what is working on theirs and use it to your advantage – as the saying goes “knowledge is power”. It could be something as simple as using a less technical term for your title tag, or using more long-tail “geo-based” keywords. Where to Start First do your own keyword research. Use the FREE Google Keyword Planner tool to your advantage! Type in the keywords and phrases you think people would use to find your site, use targeting that works for your brand/product. If you only serve Colorado and you want to avoid keywords that include “cheap” or “bad credit” enter that here. Once you’re done entering all the variations you think relate to your site hit “Get ideas” and Google will provide you with similar keywords to those you provided, as well as the number of searches for your keywords and their suggestions. Next, look at your top 3 competitors. You can do this manually by looking at... --- > So What is NAP? NAP is an acronym for “name, address, phone”. The goal is to be consistent both on and off your business information. - Published: 2018-06-01 - Modified: 2021-08-06 - URL: https://www.infront.com/blog/what-is-nap-and-best-practices-local-seo/ - Categories: Search Engine Optimization What is NAP NAP is an acronym short for “name, address, phone”. In SEO NAP is a reference to your location listing(s). The goal is to be consistent both on and off your website with how you represent your brand and your location(s) contact information. This will help your authority, which will, therefore, help your rankings locally. Where is NAP NAP is everywhere. It’s the “local pack” listings on Google, it’s your Yelp listing, NerdWallet listing, Bing/Apple/Google maps location listing, it’s your “contact us” address and phone listing on your own webpage – it’s anywhere a listing representing your location (brand or storefront) is listed. If you are a new business, you’re probably making your listings from scratch so heeding the advice presented in this article now, will save you months of edits in the future. Businesses that have been around a while or have multiple locations – you’re in this for the long haul! But like anything in SEO the work you put in now, will be worth it down the road! How does NAP affect SEO The way your address and phone number are listed within directories or on your or other websites may not seem like a big deal – Road, Rd, Rd. , it’s all the same, right? WRONG! When it comes to Google and other SERPs we’ve gotten away from exact match keyword phrases and gone semantic with our content, but the same cannot be said for our listings. Spelled out, abbreviated, abbreviated with a period; to Google, these are 3 separate and different listings, this is the case with different phone numbers as well. And having these separate and different listings affects your SEO - your website and listing authority to be exact. Not to worry, as all good SEO-ers know, if Google has... --- > 301 redirects are an important code in a website that most business owners don't know about. It preserves the pages rank visibilty. Learn more about 301's - Published: 2018-05-31 - Modified: 2020-11-25 - URL: https://www.infront.com/blog/301-redirects-save-your-search-placment/ - Categories: Search Engine Optimization In the world of SEO, a “deleted” webpage can become the gift that keeps giving by the simple implementation of a “code” called a 301 redirect. A 301 redirect is a permanent redirect put in place to pass link equity from one-page (old, outdated, or no longer necessary and deleted) to another (new, updated, relevant) page, typically of similar content, category or theme. This is a best practice in SEO to maintain search rank and traffic, and for the user, because they are redirected to the newer content automatically by the search engine following the 301. Of particular importance is Google's announcement on February 8th, 2018 that they intend to formally mark websites lacking SSL Certificates as insecure. Google has confirmed “early July 2018” as the start date. They have also disclosed how they will alert web surfers of the non-HTTPS status, or not secure websites will be flagged with a warning in the URL bar of the surfer’s browser. This is relevant because in website owners rush to be compliant and install an SLL certificate they may not be aware of all their website addresses that were once http://www. will become https://www which changes the URL. For website owners who do nothing, they will most definitely watch as their coveted keyword search rankings drop off page one and deep down into the abyss of page 2,3,4 or worse. The 301 redirect is the most effective way to maintain your rankings and mitigate any traffic loss due to SSL migration. More 301 Redirect Applications? If you’ve ever restructured your site, change your name, rebranded – anything that could affect the structure of your website’s URL build, 301 redirects are the best option. It tells a search engine www. example. com/about is the same as www. example. com/aboutus if you happened... --- > Infront Webworks receives a premier industry award from Clutch for 2018. We were listed as a winner of of the best SEO Companies in Colorado Springs - Published: 2018-05-25 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/best-seo-companies-in-colorado-springs/ - Categories: Awards B2B research, ratings, and reviews company Clutch releases “2018 Best SEO Companies in Colorado Springs” and Infront Webworks was proud to be listed as the best of the best, #1. Companies make Clutch’s list of top-performers due to their market presence, work quality, services offered, and client feedback. Colorado Springs continues to grow and attract more technology companies. Recently Chief Executive Magazine ranks Colorado as one of the top states for business. Infront Webworks is proud to be headquartered in Colorado Springs, Colorado and takes great pride in having delivered website, SEO and digital marketing needs for over 1,000 Colorado companies over the last 20+ years. 2018 is off to an amazing start for the Infront Webworks Digital Agency, gaining national recognition for SEO and Digital Marketing at the Interactive Marketing Awards (Finalist in Best Interactive Marketing – Retail / eCommerce, Best SEO Campaign, and Search Agency of the Year) and the Search Engine Land (Landy) Awards (Finalist in Best Local Search Marketing Initiative – SEO, and Best Overall SEO Initiative - Small Business) by becoming a finalist in 5 categories between the two award agencies. Now being ranked by Clutch as the Top SEO Service Provider in Colorado Springs. This year’s recognition is exciting and is a great way for us to ensure that the work we do for our clients, is among the quality of the best digital agencies in the country. We look for independent 3rd parties like Clutch in order to keep a pulse on how satisfied our customers are and maintain our quality of service to our “Best of Business” peers in an unbiased manner. We joined Clutch over four years ago to ensure our Digital services compete with the best in the country, and globally because they report agencies accurately. Because there are many... --- > 2018 is a big year for Infront Webworks in Colorado Springs for being honored as a finalist for the Landy Awards Best Local Search Marketing. - Published: 2018-05-22 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/infront-webworks-honored-as-finalist-for-2018-landy-awards/ - Categories: Awards Infront Webworks, a boutique full-service digital agency headquartered in Colorado Springs, Colorado, has been nominated as a finalist for two Search Engine Land Awards. In its fourth year, the "Landy Awards", is the Search Marketing Industries Highest Honors, aimed to celebrate and spotlight the amazing results from Digital Agencies, top SEO and digital marketer teams and individuals from around the world. Infront Webworks is on the 2018 Search Engine Land, Landy Awards Shortlist in the following categories; BEST LOCAL SEARCH MARKETING INITIATIVE – SEO Campaign- 1000% Organic Growth for Garden of the Gods Self Storage BEST OVERALL SEO INITIATIVE - SMALL BUSINESS Campaign- 317% growth in Organic traffic, resulting in 897% ROI for Del-Immune V When asked about being a finalist for the 2018 Landy Awards, Michael Hodgdon, Marketing and SEO Director said, “Being as close as I am to the KPI’s we watch to ensure we deliver best in class results to our SEO clients, although, humbled to be listed among our best in business industry peers, for me the overwhelming emotion is less surprise and more happiness for the team of SEO’s we are honored to have at Infront Webworks. They are a truly talented team of SEO experts that really care about delivering the best for their clients. ” He went on to add, “Our CEO Matt Palis works hard to build and support a culture that drives our company core values and awards like this that reinforce two of those values, “fun and innovation”, remind us why we love what we do, and where we are doing it”. For the Infront Webworks SEO team, the last year has proven to consistently display their commitment to delivering best in class SEO to their clients. In addition to the recent Landy Award Finalist announcement they have received high... --- > By minifying your code, stripping away all the extra spaces, results in a ‘clean’ code that the computer can read and implement quickly. - Published: 2018-05-18 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/what-is-css-minify-and-how-to-implement-it/ - Categories: Web Design One of the quickest ways for people and search engines to lose interest in your site is slow loading times. These days no one wants to wait for a page to load. So, if your site is slow, people will quickly move on to the next one, and the search engines will likely find a similar faster site than yours to put atop page one! . With most websites, there is a lot of data to load before it becomes fully functional. This can include anything from HTML to CSS and Javascript. The trick is to get them to run with the minimum amount of actual code while achieving everything you need. This is where minify comes in. When writing code, most people like to spread out their work so it is easy to troubleshoot. They also often put notes or other indicators to quickly navigate their work to remove bugs that turn up during testing. However, once that is done, a lot of this becomes redundant and simply slows things down. The trick is to store your fully annotated code in a safe place for when you want to make adjustments. Then minify the version that you are going to run on your site. By minifying your code, a program will strip away all the extra spaces, comments, etc. , resulting in a ‘clean’ code that the computer can read and implement quickly. However, minifying is not compression. When you minify something you just literally remove every character or space that takes up memory but does not serve an actual programming purpose. With compression, you compact the file which will then needs to be decompressed before it will run effectively. How to Minify The most efficient way to achieve this is to use a minifier. There are a number... --- > Schema Codes are Microdata that helps search engines read and serve your custom content better. The schema markup is in the HTML code - Published: 2018-05-18 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/10-schema-codes-you-need-for-successful-seo/ - Categories: Search Engine Optimization Implement the best schema codes for SEO and watch your site rise to the top. Not sure where to start? Check out these 10 codes you should be using. You've probably seen those rich snippet results in search engines. Want to know what they're all about and how you can have them too? Keep reading to learn how to use schema codes for SEO and better click-through rates. Microdata that helps the search engines read and serve your custom content better is called a schema. The schema markup is in the HTML code of your site. When the search engines crawl your website and find this data, they format it neatly into the rich snippet that gets displayed in search results. For example, in a rating-rich snippet, you'll see a group of stars representing a rating that appears under a website page title. The number of reviews also shows up beside the stars and the overall rating number. This is just one type of schema; there are many more to explore. The most common use of structured data is for presenting specific details about products, creative works, places, people, and events. We've handpicked ten popular schema markup examples that you might want to use. News News websites include essential details about articles within their schema markup. News Article schema often contains several of the following: Headline Dateline Date of Publication Author Editor Print Edition Number Print Version Information Using schema for breaking news is a smart way to stand out from your competitors in search results. They are probably releasing the same timely information. Your rich snippet results are likely to get more clicks. Articles and Blog Posts Within article and blog post schema markup you'll find information like: Headline Genre Page Numbers Word Count Author Date of Publication Books... --- > Responsive web design is essential. If the website doesn't work on different devices, visitor retention and search placement go down. - Published: 2018-05-14 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/8-statistics-that-prove-responsive-web-design-is-essential-to-seo/ - Categories: Web Design Responsive Web Design Have you ever wondered how websites adjust to different devices? Or why your website has trouble doing the same? Well, the reason for this is simple. Your website is not designed for that function or screen size. You're not alone in this - not all entrepreneurs are aware of responsive web design. If your website is not responsive, it is, a problem, because visitor retention, search placement, and website user interest rates, and time on site all go down if your website doesn't adapt to different devices. People are no longer browsing the internet only through their desktops, but their tablets and mobile devices with smaller screens according to their device width. So, what does that mean for you and your business website? It's simple. Your website and more importantly, your company brand, can reap the benefits of responsive website design. Here are my favorite 8 statistics that prove responsive website design works. 8. Responsive Design Integrates Social Media Before you start wondering what social media has to do with web design, think about Wendy's. They handle their Twitter account with personality and sass. Because of the strength of their jokes, they pulled in more users than ever. When using SEO-friendly web design, social media plays a major role. You see, even if you have a mobile-friendly site, at least 95% of adults interact with corporate social media. Since most people have a social profile, it makes sense that they would follow their favorite brands. As such, having a strong social media presence can enhance a user's experience. 7. Speed Plays a Factor in User Retention No one likes slow websites and often, people leave if loading takes too long. Think about how much frustration you experience when Facebook is slow. Of course, the upside to this... --- > Ready to start pinning? Follow this easy guide to get started on Pinterest. - Published: 2018-05-08 - Modified: 2019-11-26 - URL: https://www.infront.com/blog/6-simple-steps-to-setup-and-use-pinterest/ - Categories: Social Media How would you like to gather all your pictures, recipes, tips, interests and more all in one organized space? Pinterest is a virtual pinboard that allows you to collect all the things you find on the web and organize them into your own pinboards. It allows you to follow specific topics, follow other Pinners with similar interests and share your pins with others all over the world. Ready to start pinning? Follow this easy guide to get started on Pinterest. How to join Pinterest Sign Up When you sign up you will have two options, you can sign up with your email address or you can use another one of your social accounts like Twitter or Facebook that links to your Pinterest account. Connecting accounts makes it easier to find friends, family, and brands to follow. If you choose to start with the email you can still connect your other social accounts later. Create Your Profile You will need to create a username and password for your account. The username you choose will become the unique URL or web address for your Pinterest page, such as https://www. pinterest. com/infrontwebworks. Pinterest will then ask you to choose a few topics of interest to allow suggestions of people you can follow with similar interests. You will then be asked if you would like to set up the handy browser “Pin It” button. This allows you to quickly save pins while searching the web. Once your account is set up you can easily go into your settings by clicking the three dots in the upper right corner. Here you can change or add any of your profile information and edit your notification settings. How to Pin Create New Boards Before you start pinning you will want to create and name your own pinboards.... --- > Images are a vital part of on-page optimization, especially if you work in SEO. Image optimization can be a major driving force for traffic to your website. - Published: 2018-05-02 - Modified: 2020-11-25 - URL: https://www.infront.com/blog/all-about-image-search-engine-optimization/ - Categories: Search Engine Optimization A lot goes into search engine optimization these days. Due to the constant stream of Google Algorithm updates. What may have been applicable a few years ago may be completely obsolete today. Due to this ever-changing landscape, SEO experts and developers must keep up to date on what`s new in the digital marketing world or risk a site losing out on traffic and rankings. One thing that remains a large part of SEO is image optimization. Why Image Optimization Is Important for SEO Images are a vital part of on-page optimization, especially if you work in SEO. When done properly, image optimization can be a major driving force for traffic to your website. A large amount of search involves images, enough so that Google has started to program their algorithm to interpret images. If your images are properly optimized, they could even appear on many popular Google images SERPs. Not to mention, your website will be directly associated with those images. This can lead to a substantial increase in traffic. Image Optimization Techniques The first thing we’ll cover is making sure you are using relevant images. It doesn`t make sense to feature a stock photo of a plumber if you are selling sinks. Although, related it’s better to be more specific. The image should describe the purpose of the page. Featuring an image that could be understood to mean several different things could dissuade users from reading the content. Because they may think this page isn’t what they are looking for, even if it is. Typically, you’ll want to choose images that address the value point of your business. Illustrating how your products or services provide a solution and relief to a potential customer is a great way to increase conversions. Let’s use 2 images to illustrate this point. If... --- > There are many ways to market a business. From online or offline marketing, there are several things to consifder for retail strategy. - Published: 2018-04-20 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/this-is-how-to-make-sure-youre-equipped-for-online-and-offline-sales/ - Categories: Digital Marketing In today’s market, omnichannel retailers (those who offer more than one channel for processing orders) are far more successful than those who opt to sell either off or online alone. That’s why you need to be sure that you’re equipped to fulfill orders on multiple platforms. Here are some invaluable tips to help you succeed as a small business retailer in a world where the internet dominates. Why Should You Consider an Omnichannel Retail Strategy? As stated above, omnichannel retailers are more successful. But, just how much more successful are they, really? Companies that do not employ omnichannel tactics have an average customer retention rate of 39%; those that do far surpass that number by retaining 89% of their customers for repeat business. If you ignore this statistic and keep your single-channel operations, you will miss out on the opportunity to more than double your recurring sales. Add more avenues to the customer order journey to optimize your chances for maximum revenue. Your eCommerce Website Must Be Responsive By now, we should all know that consumers use their phones to shop online. 62% of smartphone users actually made an online purchase using their mobile device in the second and third quarters of 2016. Still, the majority of online sales were made from another device. The trend seems to be that people shop on their phones, add items to their cart, and purchase later from their PC or laptop. So, if your website isn’t set up to be responsive to all devices used by your site visitors, you’re surely missing out on sales. If your site isn’t responsive yet, to ensure conversion rate optimization, make sure you’re using a responsive website theme. Most modern eCommerce platforms are automatically set up for responsiveness with free and inexpensive eCommerce website templates. Automation is... --- > The Silicon Review selected Infront Webworks as one of the "10 Fastest Growing Digital Marketing Companies of 2018". - Published: 2018-04-16 - Modified: 2020-11-25 - URL: https://www.infront.com/blog/10-fastest-growing-digital-mrketing-companies/ - Categories: Announcements, Awards The Silicon Review selected Infront Webworks as one of the "10 Fastest Growing Digital Marketing Companies of 2018". Below is the interview they did with our CEO Matt Palis. In today’s age of Internet and globalization, and with access to computers, tablets or mobiles, customers have access to information anytime and any place they want or need it. What business owners should remember is that everyone can influence the image of their companies via Social Media and you can be sure that your customer feedback will be more trustworthy for others to read than your own one. Infront Webworks is one of the unique companies that aid its clients to help optimize their website and boost their marketing campaign performance, reduce costs and improve ROI. As a trusted Google partner and award-winning digital marketing and web development agency, Infront Webworks helps its clients gain valuable insight on its customers. For over 20 years, the company has pioneered cutting edge website design and development, new ways to attract online customers and build powerful tools that make it easier to grow business Let us know more about the company and digital marketing from the person who runs Infront Webworks, who has more than two decades of experience in marketing and cloud services, Matthew Palis. What made you establish the company? The one key theme is that businesses need the professional services layer to have a complete solution and regardless of size they always need resources to help them integrate and fully utilize new technologies. Due to the speed and complexity of advancement in online marketing, web development, and cloud services; businesses also prefer to obtain these services from one company instead of paying a general contractor because they know how hard it is to keep up with the change. The overall driving... --- > Infront webworks recognized by Clutch as a top Colorado Springs Digital Agency for all the work in web design and search engine optimization. - Published: 2018-04-16 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/infront-recognized-as-top-colorado-springs-digital-agency/ - Categories: Awards B2B research, ratings, and reviews company Clutch named the top Colorado Springs Digital Agencies, Web design, and development companies for 2018 and Infront Webworks was proud to be listed in all 3 categories. Companies make Clutch’s list of top-performers due to their market presence, work quality, services offered, and client feedback. Colorado is a state bustling with innovative marketing and technology companies. Infront Webworks is proud to call Colorado Springs our home and happy to say that we’ve helped businesses and organizations both in the area and all over the country with their website development, SEO, and digital marketing needs. 2017 was a huge year for Infront, becoming a US Search Awards finalist. 2018 has also gotten off to a great start as we became a finalist in the Interactive Marketing Awards in 3 categories (Best Interactive Marketing – Retail / eCommerce, Best SEO Campaign, and Search Agency of the Year), and also named by TheManifest. com in the “Top 15 SEO companies from around the world”. All this great recognition is exciting, but we always keep our efforts focused on the work we do for our clients. We’re in constant communication with our clients to make sure we deliver exactly the results they’re looking for. We look for independent 3rd parties like Clutch in order to keep a pulse on how satisfied our customers are and maintain our quality of service to our “Best of Business” peers in an unbiased manner. We joined Clutch over four years ago to ensure our Digital services compete with the best in the country and because they report accurately. Because there are many Digital Agency Ranking services that companies “pay for placement” it was important to us to align with one that “Top List” placement couldn’t be bought and that offered companies looking... --- > Matt Boyd reached out to our Expert SEO Specialist Stephanie Hooper for a piece he was doing for his blog. - Published: 2018-04-12 - Modified: 2020-06-17 - URL: https://www.infront.com/blog/seo-success-story-interview-with-stephanie-hooper/ - Categories: Interviews Matt Boyd is an experienced entrepreneur, consultant, and devotee to the art of building virtual teams. A digital enthusiast, Matt is the founder and CEO of VE People. Recently, he reached out to our Expert SEO Specialist Stephanie Hooper for a piece he was doing for his blog. The Blog entitled: "SEO Success Story: A Guide to Strategy – Day 14 – Stephanie Hooper" was part of an ongoing series he was doing featuring exceptional SEO and online marketing work. In this blog, he covers the work Stephanie had done for ST. Mary's Inn, in Colorado Springs, Colorado. In the blog article, Stephanie explains how "Increasing a website’s traffic and online visibility does not only entail one or two processes — it’s a combination of a lot of minute operations with a synchronized approach. Getting to the right objective takes time, and each process is crucial. Stephanie details how she has managed to achieve her SEO objectives through a thorough and systemic approach. " --- > Rankwatch interviews Michael Hodgdon as part of a blog series entitled "Get to learn from the leading Digital Marketers from all around the world" - Published: 2018-02-19 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/rankwatches-interview-with-mike-hodgdon/ - Categories: Interviews Sahil Kakkar CEO of RankWatch contacted Michael Hodgdon, SEO & Marketing Director to inquire about him being part of a blog series RankWatch was doing entitled "Get to learn from the leading Digital Marketers from all around the world", were he was interviewing industry experts to learn more about tips that contributed to their success and things they were doing and implementing on their teams to continue growing. Mike was happy to be part of it. See the list of questions they asked below, and visit RankWatch for the complete interview, : Questions Mr. Kakkar from RankWatch asked: Please introduce yourself and where you work. How do you think SEO has changed over the last 10 years? How did you get introduced to digital marketing, more specifically SEO? What are the services you provide to your clients? What strategy according to you will prevail in 2018 for SEO? What would your advice be to people who are looking to take up digital marketing as a career choice? Visit RankWatch for the complete interview --- > WEBCeo reached out to Mike Tortorice and wanted to discuss doing an interview and case study. - Published: 2018-01-31 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/webceos-interview-with-mike-tortorice/ - Categories: Interviews In January 2018 WEBCeo's Brian Gareth reached out to SEO Manager, Mike Tortorice because the software company had noticed the steady growth of clients we had been adding to their amazing SEO software and wanted to discuss doing an interview and case study. Although the Infront SEO team uses many SEO Tool suites, WEBCeo is among our favorites so Mike was happy to reciprocate all the support they have been building and retaining our client base over the years. The article starts off with: Running an SEO business is definitely a big challenge. First off, SEO agencies have to swim in an ever-changing ocean of Google algorithms, adapt their SEO activities to these changes and shape an individual marketing strategy for each client site. Second, managing hundreds of clients’ websites is a great responsibility and a big pain. This is where marketing automation tools become a great help. These tools, when designed properly, help to automate routine marketing tasks, provide big data for deeper research and analysis, and help SEO teams to collaborate more effectively. If you run a digital agency or plan to provide SEO services, you will definitely love this insider information. We recently sat down with Mike Tortorice from Infront Webworks, a US-based digital agency, to discuss their experience in the niche of SEO services, challenges and drawbacks, hacks and workarounds. Here’s what he had to say... The Questions WEBCEO covers include: How long have you been in the SEO niche and what challenges did your Digital Agency face? What is your favorite feature in WebCEO? How exactly did WebCEO help your SEO team save time and costs? I bet you send SEO reports to your customers. Could you please tell us more about it? What are the top 3 WebCEO tools which your team uses most... --- > Marketers need to stay abreast of data that can help them survive in the digital landscape of marketing, and especially content marketing. - Published: 2018-01-26 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/content-marketing-statistics-that-marketers-should-know-but-don-t/ - Categories: Search Engine Optimization Content Marketing Statistics that Marketers Should Know, but Don’t The marketing industry is multiplying in size every year. Digital Marketing agencies are taking note. Are you moving with it? If you don’t know what is going on, how will you know when and when to adjust your strategy? As business grows and when the economy is on an uptick things shift fast and not knowing how to adjust your marketing sails will ultimately sink the ship. We all have a compass on the trends but without solid data to back it up, what’s the point? In order to catch the tide, here is some hard data and a few marketing tidbits sprinkled in to help in your marketing efforts. Let’s dive right in... 30% of marketers spend the majority of their working days (and nights) creating and managing content. Blog posting and website content is the biggest offender in the category. As more and more businesses become digitally savvy the competition gets fiercer for those coveted #1 Google positions. Focus on great content is a must for marketers. 60% of those in the marketing field write 5 articles of content related pieces a week. Staying consistent helps when it comes to great content. Like anything practice makes perfect and for perfect content, you must practice. Get better at writing every day through trial and error and don’t be afraid of rejection or edits. That is how we learn. Marketing content vs traditional methods of marketing costs between 55% to 65% less and yet drives 75% more leads. Understanding this difference in cost should open your eyes to the fact that if you are not spending time developing sound content marketing strategies you may be putting your eggs in the wrong basket. You should think about shifting into content marketing to... --- > An look into what goes into a web page for Google Voice Search, such as, voice search statistics, voice search SEO, and answering questions using headers. - Published: 2018-01-25 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/okay-google-what-is-voice-search-seo/ - Categories: Search Engine Optimization Voice search is an up and coming technology that allows people to access internet search results using nothing more than a smart device and their voice. Just as it sounds. There are many services as such from the likes of Google's Assistant embedded into every android phone (Okay Google) to that of Apple’s SIRI. Even Amazon has jumped on the bandwagon with the introduction of Alexa, a smart home assistant activated by voice search. This type of search is still in its young stage but has been growing at an ever-increasing rate. So much so, that we recently did a case study on the subject. Voice Search Statistics Over the course of a month, we polled internet marketers on their early adoptions to include voice search in their marketing plans and the results where shocking. We found, after asking SEO agencies and marketers in the field if they considered optimizing for voice searches an important one. The results for those who are adapting were low. In fact, only 38% percent planned on adopting measures to include this within their marketing plans. Considering that 55% of teens and 40% of adults use voice search, the time to jump on the Voice Search train is here. Compared with our other research, we also found that 22% of people who use voice search have made a purchase within the past month using it to find the items they wanted. In conclusion, incorporating voice search SEO into your marketing plans will be a vital component of search engine optimization. If you skip this, you might be left in the dust. Voice Search SEO As they say, “Content is king! ”, this is where optimization for voice search begins. On average voice, searches are longer terms than the typical keyword. People in conversation mode, tend... --- > Infront Webworks of Colorado Springs made the list of Top SEO Companies for small business in 2017. Thanks to the team and customers. - Published: 2017-12-11 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/10seos-unveils-the-list-of-2017-top-seo-companies-for-samll-business/ - Categories: Awards 10seos. com is an SEO rating and review directory. The team is made up of marketing specialists. The 2017 highlighted SEO Agencies for Small Business were found to add industry-leading results for their clients. The reviewing company adopts a rigorous evaluation method in order to release the list of best Small Business SEO companies. The company unveils both local and global lists. Infront Webworks selected as a 2017 Top SEO Agency --- > Google changes the rules for Meta description and their character length limitations. See what Google has changed and how it may affect you. - Published: 2017-12-07 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/what-s-up-with-the-new-search-engine-results-meta-description/ - Categories: Search Engine Optimization So, while it’s been known that Google has been playing with its organic search results, a noticeable change has shown up with the meta description character length. Historically this nugget of search engine results, as driven by the coding restricted to 160 characters, recently it appears that there is a major shift coming down the Google pipeline. What does this mean for SEO, website design and businesses attempting to rank their websites organically on the first page? While the number of first page listings appears to remain the same in the SERPs (that’s Search Engine Results Page for us internet nerds), the length of the page, whether it be in mobile search results or on a desktop, is growing with the addition of the new longer character meta description. The meta description is technical speak for the paragraph that appears just under the blue hyperlink in search engine results pages. Historically, this section has been limited in length with search engines truncating results that extended over 160 characters. But as of the end of 2016 and with very little information released from Google or other search engines regarding this change, the search engine results are may now be showing extended meta descriptions that range up to 330 characters. Most seem to appear in the range of the actual meta description coding at 160 or less characters to somewhere in between 278-330 (which includes a page or blog publish date). Does this indicate that Google realizes the searching consumer is willing to accept a longer results page? How does this translate in mobile search? While the surprise new SERPs come with the lack of an announcement, it does all fall in line with Google’s adjustments to make search engine results richer, with the inclusion of news, video, images, snippets, knowledge graphs,... --- > We’re very excited that Infront Webworks has been recognized as a leading global SEO agency in 2017 by Clutch. See more on the announcement. - Published: 2017-12-03 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/infront-webworks-recognized-as-a-leading-2017-global-seo-agency/ - Categories: Awards Infront Webworks is Recognized as a Leading 2017 Global SEO Agency! Clutch, a B2B market research company, released a report this week on the leading digital marketing and design firms globally. We’re very excited that Infront Webworks has been recognized as a top SEO company! As a B2B ratings and reviews platform, Clutch has its own methodology for ranking and evaluating firms across various industries. The criteria used in Clutch’s global evaluation spanned over one dozen factors. This included everything from the services provided to the presence in the marketplace and an agency’s industry reputation and work portfolio. As a survey by Clutch shows, the number of buyers who find the right SEO provider for their needs the first time around is slim. The vetting process, particularly in this industry, needs to be diligent and thorough. Given that most small businesses don’t have the time to understand every aspect of an SEO strategy, it’s important that their vendor can be trusted to implement white hat tactics, take the time to understand the unique attributes of a business, and ultimately implement expert strategies that will result in long term success for the client. Infront Webworks has over 20 years of experience in this industry, is LSA Certified, Google Certified Partner, and has delivered strong results to its clients. However, we realized that case studies, expert accreditation, accolades, awards and mission statement alone are not enough to convince prospective buyers that Infront Webworks truly delivers on its promises. This is where reviews play an important role in the buyer’s decision-making process. Although Infront Webworks already has over 100 5 star reviews in Google, Clutch also provides in-depth customer reviews including actual telephone interviews were results are posted on Agencie's summary pages on the Clutch. co website. A number of Infront's Webworks clients... --- > We recently learned that our SEO team at Infront Webworks is a finalist for the US Search Awards in the “Best Small SEO Agency” category for 2017 - Published: 2017-10-13 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/best-seo-agency-us-search-awards/ - Categories: Awards Best Small SEO Agency Finalist We recently learned that our SEO team at Infront Webworks is a finalist for the US Search Award in the “Best Small SEO Agency” category. The US Search Awards description of the “Best Small SEO Agency” is “Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. “ It sounds cliché to say but it is “truly a huge honor in our industry to even be a finalist”. The competition is fierce and the criteria are stringent! According to the US Search Awards, the judging criteria is based on many factors. Judges will be looking for agencies that can demonstrate an ongoing and sustained commitment to delivering best practices while showing a creative and innovative approach to SEO. Judges will also consider the structure, presentation, and clarity of each entry. Entry must include information under the following headings: · Details of the team / agency / individual · Agency / individual objectives · Recent campaign example/Case Studies · Recent achievements · Challenges · Why you think your entry should win Why we pursue SEO awards Early in my career, I would see announcements of companies that had won these SEO awards and think to myself “there are better ways to utilize time and energy than applying for award consideration” for vanity reasons. As I got further in my career, I realized most companies who win these awards are not applying for “vanity” but to raise the level of service they provide clients. To compare their strategy, structure, team, and performance to agencies that are producing amazing results and... --- > Infront announces that they are proud to be the 11th company in the U.S. to become a recipient of the LSA Digital Marketer Certification. - Published: 2017-10-02 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/infront-webworks-achieves-lsas-digital-marketing-certification/ - Categories: Awards Infront Webworks announced today that they are proud to be the 11th company in the U. S. to become a recipient of the LSA Digital Marketer Certification, a recognition awarded by the Local Search Association (LSA), a not-for-profit association specializing in local marketing. The Local Search Association (LSA) created the LSA Certification Program to evaluate and verify the business practices of marketing providers. Companies like Infront Webworks that are “LSA Certified” have passed a rigorous review process and are deemed trustworthy. Standards for LSA Based on industry best practices, LSA has developed a robust review process for LSA Certification in which companies must demonstrate that they meet certain standards and engage in certain best practices in the following areas: Sales practices and representations made to prospective clients Service standards and accountability Hiring and training practices Service agreements and contracts Transparency Security and privacy of information What to Expect from Digital Marketing Agencies As of mid-2016, SEO was a $65 Billion dollar-a-year industry (study by Borrell Associates) and has attracted a large number of companies interested in servicing that market. The LSA certification is designed to help businesses find and compare trusted digital marketing providers. It will also teach businesses what to expect from Digital Marketing Agencies and their SEO efforts. According to LSA, "Small businesses are finding it increasingly difficult to identify quality and reliable digital marketing and SEO partners to help promote their products and services. Forty-four percent of small business owners say they are challenged to find partners who deliver a return on investment, while 38 percent say they face hurdles selecting partners they can trust. " LSA must find that businesses are committed to honesty, transparency, and providing value to clients in order to award this certification. When asked about the LSA certification, Infront Webworks Director of... --- > Do you add content to your website? If so, a CMS would be the right fit. We’ve come up with a list of things you should consider when looking for a CMS. - Published: 2017-10-02 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/what-to-look-for-in-cms/ - Categories: Web Design Looking to add a CMS, or Content Management System to your online system? Does your business provide rich media, like photos or videos? Do you add content quite often? If so, a CMS would be the right fit. But with so many different options, how do you decide which one is best for you? We’ve come up with a list of things you should consider when looking for a CMS. What’s Important to You? Selecting a CMS can be daunting, but determining which factors are important to you is the first step. Want to send a newsletter from your system composed on your CMS? Allow approved authors to regularly write and edit? Access your Google Analytics? How important is security? These are questions you need to ask yourself to determine which CMS helps provide the solution to these concerns. User Interface You have to think about your staff and the public accessing your content. On the business side, is it easy-to-use? Would you like access to other programs from your CMS? Are you customizing the look and feel of your site by working with your developers? Also, think externally. In some CMS systems, the public can download what’s on your site and save as a PDF (an important tool for medical information). Third-Party Integration With tools for building software applications, APIs (Application Program Interface) make life for a programmer so much easier. Some software packages provide an API, and some CMS’s will work with that API better than others. SEO Tools Search Engine Optimization is a really important factor in creating content. SEO plugins can be a simple way for you to make sure to include the most effective keywords in your content Your content might not be found if you don’t pay attention to these keywords. Content security Thinking... --- > Infront Webworks a web strategy, web design, and SEO service company from Colorado Springs, has earned a rank among the market leaders of the United States. - Published: 2017-09-21 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/infront-webworks-top-seo-service-provider-in-the-united-states/ - Categories: Awards Infront Webworks a web strategy, web design, and SEO company from Colorado Springs, Denver, has earned a rank among the market leaders of the United States. TopAgency, an independent research-and-review platform for IT firms, has ranked Infront Webworks among the top sixteen SEO firms in the US. The platform has recently published the results of its research on the search engine optimization service providers in the United States, highlighting the top 16 performers for the year 2017. The research has evaluated a number of SEO agencies of the country on the basis of various factors including their place in the market, client base, cost-effectiveness of services, association with brands and recognized field experts, and most importantly their client reviews. These factors are given scores in contrast with comparative measures that are set by the platform's analysts, specifically for the search marketing industry. These measures help in deducing the essential information and ratings of a company that matters the most for the clients. Infront Webworks in the TopAgency Report In the report, which meticulously pointed out the strengths of the selected few firms and the reason for their selection in the top rankings, Infront Webworks was commended for having the most experienced team of SEO experts who understand the roots of search engine optimization and keyword analysis. The team was complimented for treating each project with a specialized procedure and not just applying the recurrent and all-familiar processes of search engine optimization. The scalability of our services, too, got appreciation from the analysts, who found our services to be very customizable and able to fit the needs of any organization, regardless of their operational scale. Indeed, our client base has names from brands like Harley Davidson and Discover Goodwill, as well as small businesses to whom we offer result-oriented local SEO... --- > Don't fall for the scam: Your Google My Business listing has expired. It is a way for scammers to get access to your account or charge you. - Published: 2017-09-21 - Modified: 2022-01-12 - URL: https://www.infront.com/blog/google-called-and-my-business-listing-expired/ - Categories: Search Engine Optimization Google My Business is Free and Doesn't Expire If you have recently received a call, either robocall or via telemarketer, stating that your “Google listing” is at risk or has expired, this is likely a sales scam. No, your Google business listing has not and/or is not expiring. Since 2011 when Google Local was gaining internet traction, a new form of business scam has been growing. Automated robocalls have been hounding business owners with false claims of working “for Google” or “with Google” and claim that the business owner’s Google listing has expired. This trend has been growing to the point that Google is now suing a California company which it believes is behind most of these unscrupulous tactics. As a business owner As a business owner, you cannot go without answering the phone, so you may find yourself hounded several times a day with automated spam calls. But do know that if you are already working with a Local SEO company that has claimed and managed your Google My Business (GMB) listing, it will not expire and you do not have to pay to have it re-claimed. Google is Free First of all, Google is free. All the platforms are formerly known as Google Local, Google Maps, or Google Places, all collectively known now as Google My Business are all free services. So whether you created a listing for your business in Google Maps, which then became Google Local, which then became Google Places, the search engine has migrated any verified business information into the new channel platforms and not deleted or expired any business listing. If a company closes, moves, or goes out of business, Google has methods in place for internet users to report that as such, allowing any new business taking over the space to create... --- > To increase your website rankings, there are some mistakes to avoid. We have included some of the most common WordPress SEO mistakes. - Published: 2017-09-21 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/20-common-wordpress-seo-mistakes-to-avoid/ - Categories: Search Engine Optimization SEO, or Search Engine Optimization, is so important for online success. In order for you to increase your website ranking in the SERPs or Search Engine Result Pages, there are some very important mistakes to avoid. The following are some of the most common SEO WordPress mistakes and how to avoid them. Not using title and meta tags for each page and blog post on your website. – Search Engine Bots look at the backend of our Internet, collecting and scanning data during specific time intervals. Meta tags and meta descriptions are some of the easiest and most important parts of your website’s SEO ranking. When bots crawl and index the site, they pull information created by you, in order to determine the validity of your website. This data is reflected in your page authority. So, it is important to optimize your meta titles and descriptions. Most SEO Specialists use a tool called Yoast SEO. Yoast runs tests for you to check title tags, Meta Descriptions, Readability, site maps, and many more. Unique title tags and meta descriptions make you stand out to search engine bots; it will affect your ranking if you set your title tag to the name of your company. In order to encourage people to click through to your website, your meta description has to not only be persuasive and engaging but has to be unique, as well. Included in this description needs to be target keywords that are relevant to your business. Optimizing for the wrong keywords. Using the right keywords increases the chances of you appearing in search engine results. Sometimes, generic keywords bring in unwanted visitors who aren’t actually interested in what you offer. Some traffic may only be interested in free information. Most businesses’ have a large competitive market, meaning, when they... --- > Advanced CRO or Conversion Rate Optimization is often described as A/B testing and can involve an expensive trial & error process to improve your SEO. - Published: 2017-09-21 - Modified: 2020-11-25 - URL: https://www.infront.com/blog/5-ways-ux-can-improve-your-seo/ - Categories: Search Engine Optimization 5 WAYS UX CAN IMPROVE YOUR SEO A common term throughout the digital marketing industry is, "CRO" or Conversion Rate Optimization. Now, you might be thinking, “Wait... There’s another online marketing acronym? ! ” Yes. Yes, there is. Advanced CRO is often described as A/B testing and can involve an expensive trial & error process. In a lot of cases, that cost doesn’t even come with any guarantee you’ll ever see results. However, there are some obvious changes that you can implement to improve your conversion rate and user experience without a CRO price tag. Below are just a few tips to improve in this area without AB testing: Don’t make your users angry One of the most common mistakes that a company can make is to assume that their users will just deal with a site the way it is. Too often, that isn’t the case. People are growing less and less patient with their online experience. If something on your website is annoying you, think about how someone who visits your website without bias feels. I don’t know about you but the way I deal with being annoyed by a website is to hit the back button or to leave the site. How do you solve this you ask? REVAMP THE AREA OF THE SITE CAUSING PROBLEMS Use the K. I. S. S. method here. Rather than killing yourself with details, try and find the easiest solution or workaround to improve the area of the site. There are often simple solutions on most website building platforms. However, there are cases where a simple revamp just won’t cut it. If your site design is over 5 years old or you’re restricted by your CMS platform, it may be time to look consider a new website. SIMPLIFY YOUR SITE Often... --- > Ecommerce is the future for online retail. Infront Webworks is a digital marketing leader in helping develope sites for e-commerce growth. - Published: 2017-09-19 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/e-commerce-growth-innovation-predicted/ - Categories: BigCommerce Sites, e-commerce, E-commerce Sites, Search Engine Optimization The Future of E-Commerce News provided by Infront Webworks 13 May 2017 COLORADO SPRINGS, CO – You are not imagining that your neighborhood mall seems a lonely place these days. As an example of the evolving face of shopping, department store sales, $19. 9 billion in 2001, dropped to $14. 2 billion in 2014 (Villanova University). Even the ubiquitous Walmart closed 269 stores in 2016 in the U. S. and abroad. Meanwhile non-store sales, and this includes internet retail sales, were up 10. 9percent in 2016 from the same period in 2015. According to the Villanova School of Business, for example, E-tailer Amazon had a 97 percent increase in sales in 2015 over the previous year and was predicted to overtake Macy’s as the top clothing store in 2016. Convenience and access to information explain the movement from brick and mortar to online shopping. Researching and shopping online is easier and faster for busy people than actually visiting a store. Shoppers appreciate that online they can easily get online reviews, price comparisons, and other information, which provides a sense of confidence in their decisions. Product choice is exhaustive. So with these advantages, online shopping will continue to grow--but what will that growth look like? The Future of E-commerce While online sales are still higher on desktop computers that smartphones, mobile will fuel e-commerce growth. Small screens and poor checkout experiences account for the difference between mobile and desktop eCommerce revenues. But as smartphones get bigger, and with the development of responsive web designs, expect the mobile share to increase. Emerging online markets, the Asia-Pacific region especially, means more business opportunities. Already the growth is occurring: The Asia-Pacific online retail market, with just over $525 billion in sales for 2014, surpassed North America’s $482. 6 billion for the same time period.... --- > TopAgency, an independent research-and-review platform for IT firms, has ranked Infront Webworks among the top sixteen SEO service firms in the US. - Published: 2017-07-21 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/2017-top-seo-service-provider-in-the-united-states/ - Categories: Awards Infront Webworks a web strategy, web design, and SEO company from Colorado Springs has earned a rank among the market leaders of the United States. TopAgency, an independent research-and-review platform for IT firms, has ranked Infront Webworks among the top sixteen SEO firms in the US. The platform has recently published the results of its research on the search engine optimization service providers in the United States, highlighting the top 16 performers for the year 2017. The research has evaluated a number of SEO agencies of the country on the basis of various factors including their place in the market, client base, cost-effectiveness of services, association with brands and recognized field experts, and most importantly their client reviews. These factors are given scores in contrast with comparative measures that are set by the platform's analysts, specifically for the search marketing industry. These measures help in deducing the essential information and ratings of a company that matters the most for the clients. Infront Webworks in the TopAgency Report In the report, which meticulously pointed out the strengths of the selected few firms and the reason for their selection in the top rankings, Infront Webworks was commended for having the most experienced team of SEO experts who understand the roots of search engine optimization and keyword analysis. The team was complimented for treating each project with a specialized procedure and not just applying the recurrent and all-familiar processes of search engine optimization. The scalability of our services, too, got appreciation from the analysts, who found our services to be very customizable and able to fit the needs of any organization, regardless of their operational scale. Indeed, our client base has names from brands like Harley Davidson and Discover Goodwill, as well as small businesses to whom we offer result-oriented local SEO services.... --- > Infront Webworks earned the 2017 Colorado Springs Business Journal award for Best Website Development Company. - Published: 2017-06-29 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/2017-csbj-best-in-business-winner/ - Categories: Awards June 29th, 2017 Colorado Springs Business Journal celebrated "2017 Best in Business", where they celebrate the best Colorado Springs businesses — from restaurants to retail, from manufacturing to real estate, and everything in between. The Best in Business awards highlights the businesses that readers think are tops in their fields and are thriving in Southern Colorado! Infront Webworks was proud to be selected as "2017 Best Website Development Company". --- > Infront was interviewed by the Colorado Springs Business Journal on how to stay ahead in the digital world of marketing. See the interview with Matt Palis - Published: 2017-05-05 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/infront-stays-ahead-in-digital-world/ - Categories: Announcements, Interviews, News & Events Bryan Grossman of the Colorado Springs Business Journal interviews Owner/CEO Matt Palis and SEO & Marketing Director Michael Hodgdon about how "Infront Webworks stays ahead in a digital world" An excerpt from the article: For more than two decades, Infront Webworks has been a familiar name in the local tech community. But it was five years ago, when current owner Matthew Palis purchased the web services company from founder Andy Meng, that Infront refined its purpose. “In the last few years, there’s been a ton of change in that, visit CSBJ for the complete article. --- > See why integrating social media marketing into your search engine optimization strategy is essential for your company’s success in 2017 - Published: 2017-05-04 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/business-social-media-marketing/ - Categories: Social Media Integrating social media marketing into your search engine optimization strategy is essential for your company’s success. It’s 2017, and this is probably old news, but it bears repeating. Why is Social Media Marketing Is Important? Companies still aren’t grasping the importance of maintaining a strong social media presence and are losing customers and potential sales as a result. And whether you’ve been in the game since Facebook opened its doors to business pages or you’re still on the fence contemplating your social media debut, it’s time to step up your game. Social media marketing is critical For businesses of every size, a strong social media presence is critical to business growth and capturing new audiences through advertisements and customer engagement. While it may have once seemed like a flash in the pan strategy, customer service through social media is here to stay. Your company’s online reputation is of utmost importance, and maintaining a consistent image in person, online, and across social media platforms helps you to stay consistent and boost your reputation. Not only is the content you post important for maintaining your image, but the way that you interact with your customers - if you interact with them at all - solidifies your stake in your corner of the market. Organic web presence Because of the diverse and ever-changing landscape of social media marketing and interaction, the way you play the media matrix has a deep impact on your overall web presence. Not only is your reputation at play, but your entire vibe, from the way you handle an irate customer to the types of promotions that you offer for loyal followers, is built or deepened by your social media presence. With the Internet landscape being overrun by bots and keyword-stuffed nonsense articles, generating an organic presence in your... --- > Sitefinity, a high-end CMS, delivers web-based content management, e-commerce and robust marketing tools. A good option for your website. - Published: 2017-04-27 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/sitefinity-content-management-strength-and-usability/ - Categories: Sitefinity Sites Isn’t it reasonable to expect a useful, time-tested content management system (CMS) to be used by prominent businesses? If so, Sitefinity, developed by Teleric, counts Dannon, Air Asia and Gatorade among its many users, and for good reason: Sitefinity, a high-end CMS, delivers web-based content management, e-commerce and robust marketing tools. Why is web-based content management desirable? Because it provides access wherever there is a browser. Tablets, laptops, mobile devices and of course desktop computers all allow for access. Another common praise from reviewers about Sitefinity is more dramatic: Sitefinity has innovated the presentation element of content management systems by making it simpler to add content and have it display well on a multitude of devices. But Is the Sitefinity the Right Platform for You? When comparing Sitefinity to other content management systems, one consideration is licensing fees. Sitefinity tailors their licensing toward different user bases, and it can be argued that the so-called “enterprise” user has the most to gain, given the money spent, for this content management system. We look forward to sorting through the options and prices with you and helping you make the smartest decision. Noteworthy Sitefinity Features Usability! Sitefinity is intuitive and easy to use. Given Sitefinity’s commitment of resources to the development, updates are timely and ongoing as is support. Sitefinity easily imports from other content management systems. Sitefinity supports a wide range of content types: blogs, forums, news, images, videos, documents, events, lists, and more. Sitefinity also provides a wide range of organizational tools, including tags, categories, facet taxonomy, network taxonomy, and hierarchical libraries. Sitefinity has search engine optimization tools on board. Tools for email and social media marketing are complete. (Probably nothing else would be required for most applications. ) E-commerce tools include a customized online store, tax management, order management, and... --- > Deciding to hire someone to do your websites SEO is an investment and a big decision. See theh different options before you buy SEO - Published: 2017-04-21 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/everything-to-know-before-you-buy-seo/ - Categories: Search Engine Optimization Considerations When Hiring An SEO Company So many times potential clients come in to buy Search engine optimization (SEO) who have previously had poor experiences with other companies. Throughout the conversation, I consistently hear "I wish I would have known that when I was buying SEO last time". For that reason, I thought I would do an article to answer the question "everything I need to know before buying SEO". Search Engine Optimization (SEO) is often pitched to companies as a “secret sauce”, magic potion, or some “proprietary solution” that some companies claim to have some magical formula for successfully getting you listed on the first page of search results. Simply put, there is no magic formula or secret tactics to successfully listing you #1 in the search results pages (SERP’s). The reality is that it just takes expertise, experience, and strategy. There are many articles and blog posts out about how to select an SEO company for your website but the goal of this article is to share 20 years of experience in the industry and be absolutely transparent about the different types of SEO companies and teams so you can make an informed decision about the SEO Company that is perfect for your business’s website. SEO Expertise When you hire a company to do your SEO you are hiring an individual's or team’s knowledge of that process and as is the case in many markets, SEO Specialists are comprised of many types. For the sake of this article, I’ll break them up by experience and describe briefly their attributes. SEO Interns SEO interns have little or no SEO strategy experience and if you have a first-year SEO intern working on your account they should be taking direction and strategy from a Senior SEO Specialist and performing delegated tasks... --- > When you’re working with an SEO team, you need a consultant or company that can easily assess, strategize, implement, and report results effectively. - Published: 2017-04-19 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/colorado-springs-seo-experts/ - Categories: Announcements, Internet Marketing, Marketing, Search Engine Optimization Hiring SEO Experts When hiring a company or expert SEO Consultant, the experience is one of the primary factors that dictate success and results. SEO is ever-changing and SEO’s learn from every search algorithm change, every possible scenario they run into, and from every keyword, they achieve number 1 placement for. When you’re working with an SEO, you need a team, consultant or company that can easily assess, strategize, implement, and report results fast and effectively. Experience, history, and the ability for an SEO to see around potential corners are the biggest factors and indicators of potential success. At Infront Webworks the Colorado Springs SEO team is a Google Certified Partner, Google Trusted Local Business Verifier, owner of the Colorado Springs Google Guides Community, A+ rated by the Better Business Bureau, winner of multiple National and Local SEO Agency Awards, and is comprised of top SEO experts from around the country. Infront Webworks has a rigorous process of selection for SEO team members that includes resume screening and reference checks confirming years of agency-level SEO experience, an initial SEO manager interview, a comprehensive SEO test, a final interview with the Marketing & SEO Director and CEO to assess team compatibility and fit. Currently, the Infront Webworks team consists of expert SEOs with a collective experience of over 97 years of digital marketing, and SEO experience. They have attended some of the finest schools in the country including MIT, Stanford, Purdue, Cornell, UCCS, Regis and have varying degrees including multiple marketing degrees, digital marketing, an MBA, and more. They have varying areas of specialty including national organic search, local geo search, mobile search placement, Fortune 500 company SEO, Global SEO, Large E-Commerce, Telecommunications, the Automotive Industry, small business and of course top SEO placement for Colorado Springs businesses, to name a... --- > The upkeep of your business website ensures you are making a good first impression, in line with search engine algorithms, and with security. - Published: 2017-04-10 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/redesign-website-every-3-years/ - Categories: Web Development As a small to a medium-sized business owner, usually up to your armpits in the business of running the business, it can be difficult to include your own business marketing, branding, and definitely the upkeep of your company website. Just like the painter whose house often goes unpainted, upkeep on the company website can sometimes fall by the wayside, either due to a lack of time, resources or just being focused on running the actual business. After all, you may have likely spent thousands of dollars designing the first one, it’s human nature to want to stretch those business dollars as far as possible and get the most for that investment. However, when it comes to the design of your website, waiting for too long can come back to haunt you and cost even more than regular upkeep. Your Business Website is your First Impression Websites are now as fundamental as a business card, even more so in our digital and mobile age since over 90% of consumers are engaging in search when starting the search for their needs. Your website is most likely to be the first glimpse at your business that your target prospect has and that first impression is so vitally important. Your website is your storefront or front office foyer, even before a client or prospect approaches your brick and mortar location. It is your business card, your sales brochure, possibly one of the first impressions a potential client gets of your business. Just like you wouldn’t tolerate a messy or unkempt front office/storefront, allow cracked sidewalks or peeling paint to turn off customers, neither should you neglect your website. With innovations in website management systems and coding formats, it’s become cheaper and easier to keep a website up to date. Websites are Trendy and Fashionable... --- > We are going to focus on the top 10 local SEO tips essential for businesses online. How to Increase local traffic and potential customers to your site. - Published: 2017-03-29 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/top-10-local-seo-tips-for-local-businesses/ - Categories: Search Engine Optimization Top 10 Local SEO Tips for Your Local Business How to Increase local traffic and potential customers to your site. We are going to focus on the top 10 local SEO tips essential for businesses online. Keywords - Still remain extremely important for Local SEO. Find out what your potential customers are searching Google for and make sure your content is written and optimized for those specific keyword phrases. Tools to assist you in researching your keywords are Keyword Finder or Google Keyword Planner. Engaging Content – Combine your Content Marketing and SEO efforts. What questions are your customers asking? Make sure you are creating content that will answer those questions. If you are having a tough time coming up with ideas for great content, try Buzzsumo, and just enter a subject. Buzzsumo will show you the content that has been shared the most via social media in the last year. Are you having trouble writing content? Hire a content writer to create SEO-optimized content on a regular basis for Blog Posts, web pages, etc. Business Location Pages – If you list all of your business locations on a single page of your website, it isn’t optimal for SEO. Create separate pages for every location and make sure each page is optimized. This includes Geo-targeted location title tags, descriptions, and content. Local Business Listings – It is IMPERATIVE that you claim & complete your business profiles on Google My Business, Yelp, Bing Local, or other local business listings in full. If you aren’t sure about which business listings you have already been listed on, you can check by using MOZ Local. NAP Inconsistencies – NAP stands for Name, Address, and Phone Number. Citations are mentions of your NAP online. You need to make sure the NAP is an exact match.... --- > Zoey is an ecommerce platform that you ocan use to market your products online. See the aspects that the Zoey platform excells in. - Published: 2017-03-14 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/zoey-high-performance-ecommerce/ - Categories: E-commerce Sites One characteristic above all separates Zoey from its competitors: The Zoey platform, described by the company as “A premium eCommerce platform for ambitious businesses,” has the speed and scalability to serve the highest volume businesses and fastest-growing startups. Zoey merchants outsell other merchants by 100% - 200%, and you can do the same by using their built-in marketing tools. Zoey also boasts especially powerful analytics to monitor a store's health and track metrics, and search engine optimization (SEO) within the Zoey platform is a dream. The importance of SEO and its ongoing maintenance can become secondary to other eCommerce considerations, which don’t help promote a store’s success. If you would like to understand SEO better and read about how it is constantly changing and requiring new techniques. Infront Webworks are experts at SEO and can help get your site top rankings Is Zoey the Best Ecommerce Platform for You? It can be argued that small businesses should start out with something like Shopify or BigCommerce. If you predict, however, that at some point you might really scale your business up, Zoey is a possible choice. If you need to scale up now, Zoey is a great choice. We can help you sort through the options and price considerations and make the best decision. Noteworthy Features This is unlike other eCommerce platforms, providing a full hosting plan on your own domain. Checkout is funneled through your site; transactions are secure. In addition, it allows the connecting of online stores with brick and mortar stores, an important consideration for some. With Zoey, you can also import a wide range of sales, products, and customer data. Two other popular features are multi-location selling and multi-user administrative access. And, 7 types of products can be added: Simple Product, Configurable Product, Grouped Product, Virtual Product,... --- > Is radio advertising still an effective marketing tool for your company? Advertising on the radio for you business is still a great branding - Published: 2017-03-13 - Modified: 2023-02-17 - URL: https://www.infront.com/blog/why-would-you-use-radio-advertising/ - Categories: Digital Marketing Radio Advertising The grasp the World Wide Web has over the masses is quite astounding. It’s convenient, far-reaching, and can solve nearly every problem an average person might run across in their day-to-day life. As the power of the Internet flourishes, many have come to believe that the days of classic advertising mediums are numbered. But radio was the first electronic mass media ever made. And radio continues to reach a huge number of people. Driving around town is a difficult and often dangerous task. Especially if you take your eyes away from the road to peer at a screen instead. Radio is an effective advertising medium because it’s 100% audio-based. The advertiser’s message can resonate in the consumer’s ears with proper voice acting, sound design, and copy. A radio ad is cost-efficient, targeted, easy to track, and extremely effective if done properly. There are many reasons why you or any business owner should use radio as a platform in an advertising campaign. Radio is Tough Radio has been around for years and is unlikely to disappear anytime soon. The video did not, in fact, kill the radio star. With the creation of television in the 1950s, it was predicted that radio would soon be a fossil in the media world. But radio only adapted to retain its large audience. As cleaner stereo FM radio became a thing in the early ’70s, radio never lost its touch. Today, many radio stations have used the power of social media and app-driven technology to complement their programs. Radio is a tough cookie that will not crumble as technology evolves. Local Radio Radio stations reflect the towns and cities they broadcast to. If you’re listening to a station in Southern California, you can bet that it has an entirely different sound than a... --- > Hiring a website company to do a new website doesn't mean that you will get a god functional site. You need a company that does a innovative web design. - Published: 2017-03-10 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/innovative-web-design-that-lasts/ - Categories: Web Design Creating a Sustainable Website focused on UX and impact. What is the longevity of your Website? You don’t get a warning in the mail notifying you that your website is out of date. Most web developers or designers will advise a website redesign every two years. After you hit that two-year mark, you are supposed to re-evaluate your site and decide if your website still accurately reflects your Brand. Do I still outperform and stand out from my competition? How much time has elapsed since the last time you launched a new website? The reason your website needs to be upgraded regularly is that the web is constantly changing and evolving. The expectations of your website performance by your users change as well. And the rate of change is only speeding up and getting more extreme. The Things to Remember about Today’s Web User: Their attention span is extremely limited. They want clear exact solutions They are more likely to browse via mobile vs. desktop They want the ultimate user experience (UX) Visual content is extremely important They value speed, ease of use and innovation How does your website stack up to those qualifications? The Challenges Web developers and designers have been trying to stay ahead of the game since the internet was first introduced. Instead of focusing on today, we need to create websites that are scalable, that can adapt to the ever-changing environment and provide an optimized UX. This will provide much longer shelf life for your website. Web developers carefully build innovative websites with a blend of growth-driven design, progressive enhancement, and mobile-first. They also implement advanced styles and features that include strong content, amazing visual design, and intuitive navigation. After all, it’s all about engaging and delighting your customers. Each of these considerations will contribute to... --- > Choosing a digital agency to work with for a website is an important factor when trying to align design and SEO. See why this is important. - Published: 2017-03-08 - Modified: 2019-12-03 - URL: https://www.infront.com/blog/tips-on-choosing-a-digital-agency-part-iii-when-marketers-and-designers-work-together-you-win/ - Categories: Digital Marketing The difference between building your business’ web site and having professionals do it is similar to fixing your own car or having a mechanic do it. You may get the car running, but an out-of-town trip will probably reveal lingering and newly-developing problems. The reality about your online presence is this: The construction and design of your business website and its growth are just as important to your return on investment as any marketing campaign! The solid yet fluid foundation of a website—the design—allows for creative and effective marketing. Without such a foundation, a scattered, piecemeal and generally inefficient website is the result. A properly designed website saves time and money and allows marketing strategies to work! (Click here to see the many considerations of building a business website. ) Website design determines how long and how closely users visit your site. if your page is not professional looking, coherent, and containing good information, users are going to go away—quickly. Think of your own behaviors when landing on a poor page. Regardless of how solid the marketing strategy, a poorly designed website will have poor results. How Else Do Design and Marketing Overlap? A designer understands what motivates an audience. Designers are familiar with the different kinds of websites (stores, business-to-business, services, entertainment, etc. ) and design a site appropriately. One size does not fit all! Designers make sure a site’s design best presents the specific type of content in that site. Designers are also mindful of making sure the image conveyed about the business is the desired one. Using the online marketing and web development skills of our trained and specialized staff, Infront Webworks develops the design considerations that will work best for you and keep users engaged. How does this development occur? The connection between website development and... --- > An ad is a way for consumers to find out about products they need. Understanding how advertising affects consumer behavior will help create better ads. - Published: 2017-03-08 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/how-advertising-affects-consumer-behavior/ - Categories: Digital Marketing, Google Ads, Google Adwords Most people don't go out of their way to find ads. The marketing and creative department work together to create ads that appeal to a specific audience’s curiosity. A good ad will increase sales and brand awareness. For consumers, advertisements are not what consumers need; yet, an ad is a great way for consumers to find out about the products or services they do need. Understanding the way advertising affects consumer behavior will help you to create more substantial, more memorable ads. Brand Awareness If you started a business, the only people who would know about it are friends and family. There might be someone to walk or drive by that needs what you offer. Bridge the gap between a salesperson and a consumer. An advertisement lets a consumer know that you exist, and brings your brand to a wider audience. Without any advertising--print, television, online, etc. --you would have only word-of-mouth to keep you afloat. In a growing online world, small businesses don’t get by without advertisements in some form. Whether small businesses promote themselves using organic local SEO tactics for better website visibility or using LED trucks for billboard advertising around town, advertising is vital for a company to not only stay afloat but to scale over time. The market allows any competitor to set up shop near you. And with large corporations building franchises across the nation, it’s more important now than ever to set yourself apart and be unique. With a quick Google search, consumers can quickly compare one business to another. Branded Advertising Brand advertising is a way of establishing connections to build long-term relationships with your consumers over time. When using brand advertising, the goal is to establish brand identity, credibility, and loyalty. For example, Budweiser's Clydesdales. Their first appearance was in 1933 and... --- > Infront Webworks uses BigCommerce, a cloud-based shopping cart software provider for selling physical or digital products online for an ecommerce site. - Published: 2017-02-24 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/bigcommerce-how-we-unleash-power-punch-and-performance-on-your-ecommerce-site/ - Categories: BigCommerce Sites BigCommerce: How We Unleash Power, Punch, and Performance On Your Ecommerce Site Why do so many eCommerce companies hire technology professionals? Because they know (or have discovered first-hand) how important all the details and ongoing analysis are, important considerations that often end up neglected. Want to add an extra mailing list signup button so you can further your list building? Need to change your site to promote a big marketing push or product launch, or want to be assured your site is loading quickly and is secure? We take care of it all, including, and most importantly, a robust search engine optimization (SEO) strategy. We will make sure your store is established correctly and remains that way! This allows you to use your time attending to all the other important business considerations, not the information technology considerations, which are always changing. Depending on needs and preferences, Infront Webworks uses one of several eCommerce platforms to build websites. One of these is BigCommerce, a cloud-based shopping cart software provider for selling physical or digital products online. According to BigCommerce, with over 65,000 clients in 150 countries and $9 billion in processed transactions, BigCommerce is one of the largest e-commerce platforms on the market. BigCommerce’s reputation is growing; it is easy to understand why. Why Is BigCommerce So Popular? 1. BigCommerce is powered by a comprehensive set of e-commerce tools. Pull off just about any eCommerce trick in the book with BigCommerce, including website integration with email newsletter tools (autoresponders), creation of promotional campaigns, unlimited product variations, shipping and tax configurations, secure payment gateway integrations, handling returns, store statistics reporting, social sharing, product wish list, product reviews, and more! 2. BigCommerce grows sales by integrating with social channels. Establish your store on Facebook, or integrate it with eBay, Google Shopping, and a... --- > It is important to have an online presence with local SEO. When searching for your business in Colorado Springs, you want great results. - Published: 2017-02-15 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/how-businesses-in-colorado-springs-can-utilize-local-seo-infographic/ - Categories: Search Engine Optimization For businesses with a local presence in Colorado Springs, local SEO is a crucial aspect of your marketing efforts. While you may be practicing standard SEO for organic search, it’s incredibly important that you also seek to rank for the local results in your area. Through intense research, we have uncovered some incredible statistics that showcase just how important it is to strive for local rankings. We’ll explore these results, followed by an infographic that gives you the exact tips and tools you need to start optimizing your site and your blog for local results. Why Local SEO is Important For Your Business If you have multiple locations for your business, local SEO is an incredibly important aspect of your marketing. While many of your standard practices for organic search ranking also apply to local results, it’s also important to follow the best practices for ranking factors specifically in your area. Every single page of your website should reflect your location in Colorado Springs through keyword choices, business information, and other factors. When you decide to start a blog for your business, these pages will also need to be optimized for local results. What makes this type of search engine optimization so important for businesses in Colorado Springs? Let’s take a look at some statistics from a study Google did on local search: 4 in 5 consumers use search engines to find local information 50% of consumers who conducted a local search on their smartphone visited the store the same day. 18% of local searches lead to a purchase, compared to 7% for non-local searches. Over 60% of consumers have used location information in ads like a phone number or address. 56% of searches on-the-go have local intent. These are incredible statistics. The best part is that you don’t need... --- > See how exactly has technology changed traditional marketing and to what effect via the internet and mobile searches and social media. - Published: 2017-02-09 - Modified: 2022-01-12 - URL: https://www.infront.com/blog/how-has-technology-changed-traditional-marketing/ - Categories: Digital Marketing Ways that technology changed traditional marketing. The ways in which businesses reach consumers have changed drastically since the “Mad Men” days of traditional marketing. What once depended less on data and more on psychology and creativity now relies on both in order to work well. Marketing is no longer limited to billboards and print ads. Since the inception of the Internet, marketers have had to trade suits and ties for sprinting gear as they race to catch up with the fast-changing technology of the modern day. As smartphones get better, online advertising has become a new way in which marketers can and should reach their audience. But how exactly has technology changed traditional marketing and to what effect? The Birth of The Website 81% of shoppers research online before making a purchase. If you don’t have a company website in 2016, you must have some magic word-of-mouth marketing. With more men and women working long days, people just don’t have the time to stroll along a local street or flip through the yellow pages to find that perfect business. Now, it’s all about search engines and eye-catching websites. One of the most common ways users conduct their preliminary research is through reviewing websites. Having an account set up with Yelp, TripAdvisor, and Google MyBusiness, and encouraging happy customers to leave great reviews is a great way to increase your chance of enticing a potential buyer in the “research phase. ” 61% of people read reviews before purchasing a product. When you have that many people relying on reviews to make purchase decisions, it’s important you stand out with your website. It’s amazing to think about how much the website has impacted marketing strategies across the globe. A website in many ways has become the front door of a business. It... --- > Infront announced Ryan Knaak has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing Specialist. - Published: 2017-02-06 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/new-senior-seo-specialist-ryan-knaak/ - Categories: Announcements Infront Webworks, an online agency and industry leader in website design, digital marketing, and search engine optimization (SEO), today announced Ryan Knaak has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing Specialist. Ryan comes to Infront Webworks by way of Delray Beach, Florida and has extensive agency-level SEO experience. Ryan Knaak is a results-driven SEO specialist and Marketing executive with 6+ years of experience helping small and large businesses reach their full potential through advanced SEO skills, compelling ad creation, and implementation through Google Adwords and social media, which in return drives the desired traffic that leads to customers and a positive ROI for the client. Ryan believes that keeping an open line of communication with his clients is one of the most important aspects of the process, and prides himself on the relationships he has built with his clients throughout the years. Ryan has a proven success record in On-Page SEO, Off-Page SEO, Google AdWords, and Facebook ads through advanced knowledge and certifications in Google Analytics, Keyword research, Reputation Management, HTML 5, CSS, Wordpress, Content Creation, and Customer Relationship Management. Coming from sunny south Florida, but originally from Montana; Ryan is thrilled to be able to come to Colorado and is looking forward to planting some permanent roots in the area. He is an avid outdoorsman and you might be able to catch him and his dog at the park or on the trails every weekend. When asked about Ryan joining the Infront Webworks expert SEO team, Michael Hodgdon, Director of Marketing and SEO at Infront Webworks said “Our commitment to hiring expert SEO and online marketing talent from across the country is what sets Infront Webworks apart from our competitors, and we couldn’t be happier that when Ryan decided to... --- > 2017 SEMRush case study on the Infront Webworks SEO team's use of SEMRush. Based on the success the team had utilizing the SEO tool. - Published: 2017-02-02 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/february-2-2017/ - Categories: Interviews When SEMRush reached out early in 2017 to discuss doing a case study on the Infront Webworks SEO team's use of SEMRush, Mike Hodgdon, the Marketing Director was more than happy to oblige given the great success the team has had utilizing their SEO Tool suite. A summary of that SEMRush interview and case study is below, but please feel free to download the full version: Infront WebWorks is a web design and development company located in Colorado Springs, Colorado that decided in 2013 that they wanted to grow their small SEO department into a primary source of company revenue. In June of 2013, they brought on Michael Hodgdon (whom we interviewed for the case study) to build the SEO team and implement a process to grow the department. Michael told them he needed two things to get the job done: 1. A great team 2. The right SEO software They began to build a team of SEOs with agency-level experience to tackle every aspect of a website's health and visibility. They covered a wide range of SEO services, including: Conversion tracking and KPI monitoring Onsite optimization, keyword targeting, and optimization Website speed and mobile compatibility Local SEO, citation building, and NAP consistency Offsite optimization, link building, and competitor link analysis The content building, blogging, and site updates After evaluating dozens of SEO tools and software to fit their needs, InFront's SEO team chose SEMrush. The variety of reports and tools that came with their subscription seemed to be the deciding factor. "From one screen we can view Domain Analytics, Position Tracking, Site Audit results, SEO Ideas, and Social Media highlights on dozens of accounts to get an idea of progress. When we want to know more detailed information, very granular reporting information is available by clicking into the report.... --- > Infront announces Josh Holloway has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing - Published: 2017-01-31 - Modified: 2020-11-24 - URL: https://www.infront.com/blog/senior-seo-specialist-josh-holloway/ - Categories: Announcements Infront Webworks, an online agency and industry leader in website design, digital marketing, and search engine optimization (SEO), today announced Josh Holloway has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing Specialist. A Purdue University graduate, Josh has spent the last 7 years at one of Indiana’s leading Digital Agencies and is excited to be relocating to Colorado Springs. Josh Holloway’s deep digital skill set includes over 7 years’ experience in expert SEO for high-traffic e-commerce sites, government sites, SMB’s, all the way to international SEO campaigns across Europe, Latin America and South America. He poses advanced Google certifications in Adwords, Analytics and excels at PHP, Wordpress web development and digital marketing. In the past 7 years Josh has worked with hundreds of clients in areas including On-Page SEO, Off-Page SEO, Google Analytics, Google Adwords, PHP, HTML, CSS, Javascript, SQL, JQuery, Magento, Wordpress, Drupal, Joomla, CMS, Blogging, Social Media Marketing, Social Media Management, Online Marketing, Online Reputation Management, Black Hat Risk Assessment & Mitigation, Python, and Ecommerce. In an interview regarding Mr. Holloway joining the Infront Webworks expert SEO team, Michael Hodgdon, Director of Marketing and SEO at Infront Webworks had this to say “growing revenue in the SEO and online marketing department over 704% in the last four years is a byproduct of our commitment to hiring SEO Specialists that standout as experts in their craft, we are really excited to add Josh to our growing team of SEO experts in our Colorado Springs office and look forward to continuing to serve our clients with the level of trust, transparency and results they are used to receiving”. As a SEO and Digital Marketing Specialist for Infront Webworks, Josh will be responsible for SEO audits, strategy, researching buyer personas, developing SEO and... --- > Infront announces Chris Wallace has joined the Digital Agency’s team of expert and innovative staff as Senior SEO Specialist. - Published: 2017-01-31 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/chris-wallace-addition-senior-seo-specialist/ - Categories: Announcements Infront Webworks, an online agency and industry leader in website design, digital marketing, and search engine optimization (SEO), today announced Chris Wallace has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing Specialist. Chris is a Colorado native, born and raised in the Denver Metro area. She has a B. A. in Industrial Psychology and an M. B. A. from Regis University which combines a passion for consumer psychology with her business acumen. Chris has been in the internet marketing industry for almost two decades and experienced the internet revolution known as the . com boom. Her experience with the internet started long before search engines and search browsers when the internet was a cluster of on text-based Usenets and fetch programs. She developed her first website in 1999 programming straight HTML code and realized she was hooked on this newest innovation, the World Wide Web. She began her career in digital marketing working for DoubleClick (now owned by Google), the company that served up the first banner ad on Dilbert. com in 1996 which innovated how businesses connected with their target audience both offline and online. She has provided successful SEO and web design consulting both independently and as a part of SEO marketing agency teams for the past 18 years. She has collaborated with businesses of all sizes, from national retailers to mom and pop startups, by incorporating search engine optimization, analytics to measure website performance, email marketing, keyword research, optimized content creation, video, social networking, search engine marketing (PPC), text and mobile marketing. One of Chris’s favorite aspects of SEO and digital marketing is teaching businesses how to leverage first-page organic search engine ranking to grow their business success. As the internet has grown from an online publishing house of... --- > Advertising for small business and placing those ads in front of the right people will take a bit of work, but the return on investment is worth it. - Published: 2017-01-23 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/small-business-advertising/ - Categories: Digital Marketing Advertising is effective for businesses both big and small. When people see your ads, they become aware of your business, its products, and your brand. But advertising isn’t a sit back and relax endeavor; it requires a deep understanding of your target customer and a process of trial and error. For small business owners, every move counts. Creating great ads and placing those ads in front of the right people will take a bit of work, but the return on investment is worth every ounce of commitment. Building a Successful Advertising Campaign Every industry and the businesses within will “do ads” differently. Forging your own path doesn’t mean you have to go out all on your own, though. Why waste time hacking away at the brush of uncharted land when you can follow a clear path that leads to the same destination? Innovation takes what already works well and makes it better. In advertising, what works well is targeting your audience, measuring and tracking your ads, building a recognizable and unique brand, and utilizing your resources to build even better ads later on just like the big advertising agencies do. Finding Your Target Audience The best way to find out more about your target audience is to study the customers you already have. Most of the time, your best-selling products are selling to a certain type of person. Whether it’s females in their early 20s or middle-aged men, there’s a reason your products appeal to those people. You probably have a pretty good idea of your target audience already. Now, if you want to build a great ad, survey your customers. Find out why they like your products and how those products benefit them. Find out who your customers really are and use that to reach out to others like... --- > Depending on your particular industry and target market, different media outlets might be more effective than others for advertising. - Published: 2017-01-23 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/advertising-colorado-springs/ - Categories: Digital Marketing With the rapid growth of the online world and its symbiotic relationship with improving technology, it’s hard to believe traditional media still has great influence in the advertising arena. What most research and studies have come to find is that online advertising and traditional advertising actually work hand in hand. Depending on your particular industry and target market, different media outlets might be more effective than others. What seems to work best for everyone is a holistic advertising approach designed strategically to reach your target market. However, as recently as July of 2016, CNBC’s Catalyst sites that TV remains the most effective advertising platform of all. Why Television Works TV has in many ways transformed into the most trusted platform out there. Television is there with you in your living room, it plays familiar ads along with your favorite shows, it builds brand image and secures trust. Although digital advertising is a groundbreaking and innovative way for marketers and business owners to increase brand awareness, television is the stronghold that unifies and improves advertising across other media outlets. It is predicted that businesses everywhere will invest more in Internet marketing than TV commercials for the first time ever next year. With the increase in mobile usage and the ingenuity of responsive design, business owners feel that digital marketing needs as much attention as it can get. Although it may seem like a paradigm shift is occurring, marketers should be aware that the increase in mobile usage does not mean that there is a “flip” in advertising trends; rather, it’s a fusion. Big companies like American Express have found that a decrease in TV advertisements led to a decrease in sales. T. V. advertisement has an effect that builds over time and makes online advertising more effective than it would be... --- > Is Wordpress the right platform for your companies website? Get some tips on deciding if Wordpress is the right option and how to get started. - Published: 2017-01-07 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/is-wordpress-a-good-fast-inexpensive-option-for-my-website/ - Categories: Wordpress Once upon a time, making a handcrafted website was expensive and time-consuming. Now, there’s a content management system called WordPress that changes that. WordPress websites are an open-source tool that gives anyone the ability to manage content with ease. In fact, many famous bloggers, celebrities, and even some Fortune 500 companies use WordPress as their online publishing platform. It may very well be the fastest and least expensive way to get your business on the Internet. What’s So Special About WordPress? The common misconception clouding WordPress is that it’s nothing more than a blogging platform. For writers, this is great. For businesses, the appeal may not be there. However, WordPress is much more than a blogging platform. Over the years, WordPress has evolved into a completely customizable content management system (CMS). WordPress can be as simple or layered as you need it to be. This is probably why WordPress powers some of the most influential sites on the Internet. Big brands that are using WordPress include The New York Times, CNN, UPS, Katy Perry, and many more. It’s a powerful platform that does not require the work of a thousand mad scientists to keep it from crashing and burning. Open Source = Free WordPress is made for every budget. Whether you’re a sole proprietor who woke up this morning and decided to start a business with twenty dollars in your wallet or you’re a CEO with over 100 employees, this platform will always be a perfect fit. it is free, open-source software. This means that anyone can use the source code and modify it. There are well over a couple thousand WordPress themes and tons more plugins available for use. Any website is free to utilize and/or modify WordPress as they see fit. All you need to do is make... --- > If your WordPress site has been hacked, we can help. Infront can get your site back up to running speed with improved security measures. - Published: 2017-01-05 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/if-your-wordpress-site-has-been-hacked-we-can-help/ - Categories: Wordpress If your home is burglarized, items that took days, months, or years’ worth of hard work to attain are taken from you in a matter of minutes. When you are hacked, your website that has taken time to set up and build is vandalized with messages and pages that are not your own. Some hackers live to extract private or secure information from strangers with vulnerable computers. Not only can hackers reverse all of the hard work that went into building your website, but they also open the door for future attacks, which can make any website owner feel uneasy. How WordPress Sites Get Hacked Hackers are obviously very good at what they do. Just when you think you’re safe, they pull the rug right from under your feet. However, certain site weaknesses can make it much easier for a hacker to pick your website over another. It’s in your best interest to beef up your website security and avoid these common security mistakes. Weak Username/Password Yes, memorizing a billion password and username combinations can be a pain. But what’s even more painful is waking up to realize that your website is compromised with ugly hacker graffiti. With so many websites requiring username/password combos, it’s no wonder so many people use the same password or slight variations of the same password for multiple sites. However, there’s a reason for the complex login requirements. A weak username and password make it that much easier for a hacker to do his or her bidding. What’s the point of getting a security system installed in your house if you leave the front door unlocked? If the front door of your website is weak, it won’t be long before the whole site comes crumbling down. Bugs in Themes and Plugins There are literally hundreds... --- > Whether you’re looking for help with an already hacked website or trying to prevent future hacks, we can help you find a solution for WordPress security - Published: 2016-12-16 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/my-wordpress-website-been-hacked/ - Categories: Wordpress Hackers are a sad reality of our tech-driven life. Falling victim to a hacker is a very real possibility no matter how secure your site is. As WordPress grows in popularity, it also becomes a bigger target for hackers. Many people are under the impression that hackers wouldn’t want to target their sites. The truth is, these people don’t know how hacking actually works. Most website attacks are automated, and not actually done by a person. Therefore, their websites are not actually “targeted” by a hacker. Once an attack successfully hacks your website, it can be utilized for many different purposes. Hacking carries both short term and long term ramifications. Some consequences could follow your business indefinitely. Exposing your visitors to malware, losing search engine rankings, redirects to malicious websites, and damaging your reputation are all long-term effects of a hacked website. The following points describe in-depth some of the adverse effects that we can rid your hacked WordPress site of: 1) Malicious Redirects Redirecting is a clever trick hackers use to direct your site to another site under their control. Hackers do this for reasons such as stealing client information, pushing their own ads, gaining SEO benefits for their own site, stealing payment information, or performing drive-by downloads. Websites often require visitors to register with their site or provide information to gain access to a feature. Hackers can redirect your registration page to their own websites. These sites are designed to mimic your own site, fooling your customers into thinking nothing is amiss. At this point, they have the ability to steal your clients’ information such as their email address, gender, date of birth, address, name, age, and password. They can also download malicious software onto you and your clients’ computers. Some hackers even go so far as to... --- > Business owners need to focus on the activities of their business. Marketing takes a lot of time and expertise. When is it time to hire a marketing agency. - Published: 2016-12-14 - Modified: 2019-12-02 - URL: https://www.infront.com/blog/when-to-hire-a-marketing-agency/ - Categories: Digital Marketing Cost-Effective SEO and Digital Marketing Sometimes it can seem that the simplest way to handle things is to take care of them yourself. This may be true for most small tasks; doing your laundry, filling up the gas tank, and for those super self-sufficient souls, even taxes can be a DIY job. But when you’re juggling your managerial duties and desperately trying to have perfect control over every aspect of your business operations, the DIY approach quickly becomes overwhelming. As you’re probably aware, marketing is key to driving sales and ultimately keeping your business healthy and afloat. Without customers, who are you selling to? Marketing is very important in this day and age especially because almost everyone has instant access to a small LCD or LED screen. These small, bright phone screens are walking advertisements, and if you’re not making a name for yourself in a certain market, then some other competitor is. So many small business owners often wonder if everything can be a Do It Yourself job. More often than not, some help is better than none. This is especially true for marketing. When Is It Time to Hire A Professional Digital Marketing Company? Sales Are Dead or Dying When sales stop going up, it’s time to stop and think about hiring a marketing agency to change this. Even if you have a steady base of regulars, business is all about growth and if you’re not growing, you’re not bringing in any more profit. If you know you have a great product or service and that somewhere in your city, state, or world there is a market for it, then you should be able to get your product out into the hands that matter most. If you’re attempting the marketing side of things on your own, you could... --- > What is position zero? Why is it better and how do you get your website ranked in the position zero spot on the first page. See why and how. - Published: 2016-12-14 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/how-to-obtain-position-zero-for-seo/ - Categories: Search Engine Optimization What is position zero? That’s right. Most SEO’s are looking for position numero uno, the first spot, aka, position number one on Google, but have you ever thought about position zero? No this doesn’t mean your results are nowhere to be found, but something quite the opposite. I am talking about the answer boxes that appear in the results. Often referred to as “position zero” or the “rich answers” because most keyword tracking software does not pick up on it, thus your typical checkbox SEO person forgets that this is an actual, rankable position. Keep in mind that Google is constantly updating its results pages and in SEO terms, this article will help explain why SEO’s or search engine optimization specialists need to know every facet of the dynamic pages that Google displays in order to be successful from rich cards to the 3 pack. Here is the breakdown on... . How to appear in Google’s Answer Box? Start with a question and use it as a header Use quick and very concise answers to the question you want to rank for Use the tag or tag (majority of sites featured often use this format. Make your answers better than the competitions Use bold, strong and italics on keywords so Google’s bot knows what to pull A few things to keep in mind about the answer box and getting your site to rank in terms of SEO The answer box is not reserved for the site in the first position. I have found that many sites ranking below number 4 or 5 have a shot. Keep in mind if you don’t rank for the keyword you want in the answer box, then you may want to slow your role and get some clout behind the keyword before you take it... --- > Getting your business online can be completcated and expensive. So is Wordpress the best way to get online. See our opinion in this article. - Published: 2016-12-12 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/wordpress-fast-inexpensive/ - Categories: Wordpress If you own a business, you probably fall within two categories: 1. ) You don’t have a website, but you know you need one. 2. ) You have your website, but it’s not up to its full potential. If you fall within either group, Infront can help you tremendously by developing a WordPress site for your business. WordPress is not the simple blogging platform it used to be. The program has evolved throughout the years into an adaptable Content Management System (CMS). While creating a simple blog is still well within WordPress’s capabilities, it now allows users to create versatile mobile applications and websites. One of WordPress’s finer features is its user-friendly design. Due to its ease of use, millions of people are joining the WordPress community by choosing WordPress. Since little adaptation is required for use, less time and effort is spent developing a site to establish your online presence. Because of this easy-to-use design, development costs are generally much lower. One of the prime concerns of creating a website is cost. Is the amount of money you invest in a site worth the payoff? Well luckily for you, WordPress is as free as the air you breathe. In addition to being free to download and use, WordPress is also open source. While there are still installation and development costs, there are no licensing fees. Licensing fees for other CMS platforms can range from $1,000 to $30,000. At Infront, we have extensive experience making modifications to the source code in order to create a customized version that meets your unique business needs. To use WordPress, all one needs is web hosting and a domain. Security, speed, and reliability are all crucial factors to consider when choosing a web hosting provider. However, the most influential factor to consider is your... --- > A list of useful internet stats with the aim of providing you with the ultimate compendium of internet and hosting statistics and facts. - Published: 2016-12-12 - Modified: 2024-09-12 - URL: https://www.infront.com/blog/2016-internet-statistics/ - Categories: Digital Marketing List of Internet, E-commerce & Hosting statistics for 2016 Internet Stats Fun Fact: Did you know that the internet contributes to over $2. 2 trillion in annual retail sales? Or that the total number of WordPress users rivals the entire population of Turkey? The internet has now become such a force to reckon with, responsible for trillions of dollars in direct and indirect revenue annually, and understanding how it contributes to the growing world economy will only help your business grow. The impact of the internet will only keep increasing, but only the informed will benefit; in an attempt to keep you informed and help you make better decisions for your online business, I have compiled a list of useful internet-related statistics with the aim of providing you with the ultimate compendium of internet and hosting statistics and facts. Internet Stats 2016 There are 3. 26 billion internet users as at December 2015; that’s over 40% of the world population. Asia, as a continent, has the most internet users. It accounts for 48. 4% of global internet users. China, as a country, has the most internet users; with an estimated 640 million internet users, the number of internet users in China is twice the number of the entire U. S population. China has the highest percentage of internet users (21. 97%), followed by the U. S. (9. 58%) and India (8. 33%). Bermuda has the highest internet penetration at 97. 75%; a whopping 63,987 of Bermuda’s 65,461 population uses the internet. In contrast, while a whopping 86. 75% of the U. S. population uses the internet, the U. S. is only ranked #25 in terms of internet penetration. The U. K. ranks #15 in terms of internet penetration with an estimated 89. 90% of U. K. citizens using the internet.... --- > Building a professional website requires a level of expertise that only professional website designers have. Professional design. - Published: 2016-12-07 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/professional-design-wordpress-design/ - Categories: Web Design In today’s world, any business that strives to be competitive needs a professional website. The internet has become the source from which the majority of people gather their information. If your business has a haphazard or unprofessional website, you risk losing your credibility among potential customers before they ever read your content or visit your storefront. Consumers assess companies and products at length before actually making a purchase. If your website does not create the impression of credibility and security, customers will move onto the next vendor without hesitation. While the two biggest factors in a business website are credibility and sales, the following five points explain why having a professionally designed website is important to both factors. 5 Reasons For A Professionally Designed Website 1. Visual Features The overall look of your website, the colors and graphics used, and the way it navigates are crucial to good web design. Website visitors dislike having to search for information. That said, visitors do not like to be bombarded with copious amounts of crowded text and obnoxious colors either. A professional web designer will ensure that your text, color scheme, and site navigation are made to be user-friendly. A well-designed user interface is the cornerstone of a successful website. 2. SEO Compliance Search Engine Optimization (SEO) is an approach used by professional web designers to maximize the rankings your website receives from search engines. The idea is to get search engines to find your site with little to no effort. If the search engines can find your site easily, so can your audience. Search Engine Optimization ensures your website will be found by both search engines and potential customers. 3. Brand Image A web professional will be highly beneficial to your brand image by implementing your brand into the functionality of your... --- > In today’s technology-driven world, mobile is the first line of inquiry when it comes to consumerism. See how to track statistics and KPIs - Published: 2016-12-05 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/mobile-kpis-and-analytics/ - Categories: Search Engine Optimization Learn about the evolution of digital tracking, statistics, and KPIs Mobile Marketing Measurement In today’s technology-driven world, mobile phones are the first line of inquiry when it comes to consumerism. These mobile platforms create ample opportunities for marketers. However, this new platform also requires a certain amount of evolution in regards to marketing measurement. With this new mobile trend, measurement no longer follows the same behavioral patterns as it used to. Many prominent marketers are now changing their approach to how they measure results. Imagine you have the need to purchase a new computer. Where do you start? If you are like most consumers today, you would pull out your smartphone and start researching different types of computers on the internet. Copious amounts of need-based research are done before you ever set foot in a Wal-Mart or Best Buy. This same method of research-before-purchase shopping applies to most consumers today regardless of generation (although certainly, mobile usage is highest in the millennials). Whether you are searching for a new microwave or planning trips to a resort, consumer decisions are based upon brief moments (micro-moments even) of binary decision and curious research (buyers journey). The Mobile Consumer Statistics and KPIs This new consumer behavior creates marvelous opportunities for smart brands to relate with their customers. However, this newfound trend also presents nuance’s when measuring the impact of our media on the audience. Many of our modern marketing rules were created when consumerism was mainly a desktop-driven market. With the rising prominence of mobile shopping, we must evolve our guidelines for measurement just as the market itself has evolved. Developing a fresh approach that reflects the modern consumer’s online pathway or buyer’s journey is crucial to evolving measurement. To accomplish this, the smart marketer utilizes tools such as Key Performance Indicators (KPIs),... --- > 21 ways to enhance your creativity and learn something new. Challenge yourself and have fun, improving your outlook and mental well being. - Published: 2016-11-29 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/21-ways-to-enhance-creativity-and-learn-something-new/ - Categories: Digital Marketing, Opinion - Tags: Creativity, curiosity, learn something new, self improvement Embrace your curiosity and creativity to learn something new. I’m going to start off with a couple of my favorite quotes from Albert Einstein. “Intellectual growth should commence at birth and cease only at death. ” “There are two ways to live: you can live as if nothing is a miracle; you can live as if everything is a miracle. ” “Creativity is intelligence having fun. ” In my younger years, I was a stay at home mom. I worked from home so I didn’t have strangers raising my children. I loved spending time with my kids, but I lacked mental stimulation. Learning to code So with an interest in computers, I taught myself how to code. Nothing fancy, just simple HTML and CSS. But that was where my love of website development started and what eventually led me into digital marketing and SEO. Now I get up every day and go to a job that I’m super passionate about, working with people that are so fun and equally passionate. It all started with simple curiosity and learning something new. It's so easy to learn something new With the ability to learn and explore at our fingertips, we have the opportunity to get smarter in our spare time, and even better, it’s accessible to anyone with an internet connection. So I thought it would be fun to put together a list of interesting ways to challenge yourself or learn something new. Let’s face it, by learning something, it can benefit your career, your home life, your personal outlook, and mental well-being. Who doesn’t want to be a happier and more productive person? List of ideas where you can enhance creativity and learn something new: Take time to read, whether it’s a blog post or your favorite online magazine. Learn new... --- > what techniques can you employ to make sure you hit the sweet spot with each generation as marketing differs for different generations? - Published: 2016-11-07 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-marketing-differs-for-different-generations/ - Categories: Digital Marketing There’s no denying that generation gaps can create barriers between the young and the old, the Baby Boomers and Gen X, the traditionalists and the progressives. But for marketers, strategizing based on age group can prove to be tricky. As technology improves, more generations are becoming multi-platform. But Millennials are far more Internet-savvy than their Baby Boomer counterparts, and so you must market according to their needs. There is no “one size fits all” in marketing, and age really is more than just a number. So what techniques can you employ to make sure you hit the sweet spot with each generation as marketing differs for different generations? Marketing Differentiation Between Generations Millennials (Generation Y) and Generation Z It’s no surprise that Millennials and their successors, Generation Z, indulge in all things technological. Born between the years 1981 and 1995, Millennials have grown up in an age where mass media met the possibilities of the Internet, thereby creating the multi-platform mentality. Millennials and Zs are well accustomed to the inner workings of the world wide web and have a robust online presence. If your brand is targeted at these generations, always keep your eyes open for the latest technology and online trends. Even if you’re not paying attention, they certainly will be. In addition to being tech-savvy, Millennials and Generation Z are independent. They are socially and environmentally conscious, but not always brand loyal. To reach this fledgling market, utilize online social media campaigns to create a buzz. Millennials and the Zs love to be involved, so encourage user participation via a comments section or an up-to-date blog to keep users engaged. They want useful information. Short and to the point is the way to go. Also, keep your mobile marketing strategies top-notch: Millennials and Zs are more attached to... --- > Google My Business puts your business info in Google Search and Google Maps so customers can find you on any device they are using. - Published: 2016-10-19 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/free-business-listing-on-google-maps/ - Categories: Search Engine Optimization Get Your Free Business Listing on Google Maps This is the best 10 minutes you can spend on your business today! In just a few steps you can help your customers get in touch. As a certified Google Partner, we can help you add or claim your business listing instantly. Google My Business puts your business info in Google Search and Google Maps so customers can find you on any device they are using. 4 out of 5 people are using search to find information locally and at least half of those people who search will visit a local store that same day! By listing your business with Google, it gives your customers the right info at the right time, whether it’s directions to your business, hours of operation or a phone number they can click to call on their cell phone. Infront Webworks Offers these free services for businesses to "Get their Colorado Springs Business on Google Maps". As part of Google’s Get Your Business Online program, our aim is to bring community members, business owners, and civic leaders together to help small businesses succeed online. Did you know that Businesses with complete listings on Goggle Map Pin search results are 2x as likely to be considered reputable and businesses that are online growing 40% faster than those that aren’t? "It's important to note that none of this would even be possible without Google and local organizations like the Colorado Springs Regional Business Alliance,” said Mike Hodgdon, Director of Marketing at Infront Webworks who also added, “They have provided outstanding support. " Need Google My Business help? Then get in touch and we'll discuss how we can optimize your listing and improve your marketing strategy to help bring more customers to your business. It will be the best time... --- > Consider using multi-platform advertising strategy in your business like both traditional television advertising and online advertising. - Published: 2016-10-10 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/how-television-advertising-affects-your-online-presence/ - Categories: Digital Marketing, Internet Marketing, Marketing, Video Marketing Television advertising and online presence. It has been said that one must see an advertisement seven times before making the decision to buy. Now, we live in a time where the advertisement trail is not so linear. Now, people jump back and forth between traditional media platforms and the grandeur of the online world. Online advertisements are more relevant. Search queries and data tracking make it so, and what was once a game of repetition is now like a game of chess, where every move is made with mathematical precision. Some even fear that traditional media ads are falling out of favor, and that, soon, online ad campaigns will be the last ones standing. But what if one cannot survive without the other? Namely, what if the greatest success of an online advertisement depends on the boon of television? The Science of Television In a study by Thinkbox, researchers used neuroscience to paint a more detailed picture of the effects television ads have on our emotions and long-term memory. They used MRIs (magnetic resonance imaging) and SSTs (steady-state topography) to map out which parts of the brain were most active during television advertisements. The same methods were applied to study the effects online browsing had on participant engagement. Results revealed that television advertisements had much higher levels of engagement and memory encoding. However, the Internet did better than television at keeping a participant's visual attention. Researchers also found a correlation of over 70% between the level of engagement and long-term memory encoding for all advertisements. It' s not so much a matter of repetition as it is a matter of creativity and timing. What makes a television ad “work” involves several factors: timing, editing, music, humor, and so forth. In fact, research showed that advertisements with music were more engaging... --- > See why sitting all day your job can be detrimental to your health and the top things that you can do throughout the day to improve blood flow. - Published: 2016-09-07 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/sitting-is-the-new-smoking/ - Categories: Opinion You’ve all heard it by now: Sitting is the new smoking. Sounds pretty ominous, especially if you think smoking is bad for you (and it is). But it took decades for people to finally understand the dangers of smoking, and even still, cigarettes continue to sell. And now, sitting for too long has become the new dangerous habit. And just as it was when doctors warned of the hazards of smoking, most people are having a very hard time buying into that claim. After all, everyone sits. It’s what we do in our modern society. Our jobs demand it. And heck, it’s easy to do. How bad can sitting be, really? Numerous studies have revealed that humans are not meant to be sedentary. In fact, these studies have also shown that we need a regular, vigorous activity to stay healthy. But there are also thousands of studies that have measured the direct effects of sitting on our health. For example, men who sit for more than 6 hours per day are 20% more likely to die prematurely than those who sit for just 3 hours per day. But, in actuality, the average man sits for more than 9 hours per day when you consider and sum up the sitting hours involved in work, driving, and watching TV at night. People who sit most of the day are twice as likely to have diabetes or heart disease. And contrary to popular belief, exercising does not counter the effects of sitting most of the day. At least two recent studies have confirmed that even working out 5 days per week did nothing to neutralize the negative effects of sitting most of the day. Why, then, is excessive sitting so bad for our bodies? Immediately upon sitting, electrical activity in the legs turns... --- > In Sitefinity, password reset doesn’t work on its own right away. You have to configure the SMTP settings and the password recovery link first. - Published: 2016-09-07 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/why-isnt-sitefinity-sending-password-reset-emails/ - Categories: Sitefinity Sites You’ve got your shiny new Sitefinity site up and running, everything’s humming along smoothly, and then an admin forgets their password. They’ve tried using the password reset on Sitefinity’s login page, they’ve had another admin trigger the reset for them, and they’re still not getting a password reset email. So, what’s the deal? Well, here’s the trick: In Sitefinity, password reset doesn’t work on its own right away. You have to configure the SMTP settings and the password recovery link first. In the Sitefinity backend, go to Administration -> Settings -> Advanced -> System -> SMTP (Email Settings) These fields need to be filled in: Host: smtp. whereyouremailcomesfrom. com DefaultSenderEmailAddress: no-reply@their-domain. com -- it doesn’t have to be a real email address so long as the domain name matches the one on the site. These fields should already be filled in by default but here they are just in case: Port: 25 delivery method: Network Timeout: 100000 EmailSubjectEncoding: utf-8 EmailBodyEncoding: utf-8 Leave the other fields blank Save the changes In the list on the left, go to Security -> Membership Providers -> Default -> Parameters Set recovery mail address to no-reply@their-domain. com -- again, it doesn’t have to be a real email address, but the domain name should match the one on the site. Set enable password reset to true* Save the changes Restart the application (either via IIS or by touching web. config) * There’s another parameter, enablePasswordRetrieval, that allows Sitefinity to retrieve the user’s original password and send it to them. You probably don’t want to do that. If you do want to do that, you’ll have to (a) set enable password reset to false and (b) set password format to either Encrypted or Clear. Using clear password format stores the passwords in plaintext and is also a... --- > Copying content to your website may be an easy way to build your site, but Google calls this duplicate content and will penalize your site. - Published: 2016-09-02 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/every-time-someone-uses-duplicate-content-a-puppy-dies/ - Categories: Search Engine Optimization The website word of the year is “content”, “content”, “content” which makes site owners, bloggers, and internet aficionados sweat. The idea is that the better and, well more content you have, the better your rankings. Makes sense right? Well, the thick and thin of it relies on where the content came from, on top of the old adage, “content is king! ”. You might be tempted to cheat, but be warned... Think about the puppies. Many businesses with websites see this as a potential threat to their livelihood as the guy next door has the opportunity to stuff his or her website full of fresh, juicy content that causes the doors of Google to swing open and pop them automatically to the first page capitalizing on fresh new organic traffic. From lawyers to bakers, you may think it is a great idea to just copy and paste a cool and witty blog post that someone else worked hard on to catch up to your competitor, but like your 5th grade English teacher, Google will slap you in the hand with a yardstick (well at least your website anyway). Believe it or not, we see many clients who sign up for National SEO or local Colorado Springs SEO who had no idea that their content was duplicated. But I am a Lawyer (or whatever), not a Writer! That’s okay. You have options for fresh, new, and unadulterated content to add to your website's blog: Write it yourself (Do not Plagiarize! ) Set time aside to write. Better writers can hammer out a 500-word post in about an hour before editing. For myself, if I am writing about a topic that is near and dear to my heart I can pull it off (before edits) in about 1 hour, as sloppy as... --- > Choosing the right platforms for your website and business will create a solid foundation so that your website can meet your business needs. - Published: 2016-08-23 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/choosing-website-content-management-systems-cms/ - Categories: Digital Marketing WordPress? Sitefinity? Big Commerce? These are all Content Management Systems and if you’re doing research to stand up a new site or redesign/rewrite an existing site then you’ve probably heard of them. A Content Management System (CMS) is really just a set of already-written code that gives you some standard functionality. For example, in order to manage content on a website, you need to be able to add a page. Almost any CMS will have that functionality. You’ll need to be able to edit an existing page. You’ll want to be able to add tags for SEO optimization purposes. Rather than paying a web design firm to create custom code to do these basic functions, it often makes sense to start with a CMS, and then add on custom code needed for your particular business. The platform that you choose will always limit you in some way, so it’s good to know what the pros and cons of any given platform are. You’ll want a digital agency that you can depend on to evaluate your unique needs and recommend a platform or perhaps two that will meet those needs. We call this a needs assessment. A great place to start with a needs assessment is eCommerce. Do you need to accept payments on your site? Are you selling products or services? If you have products, how complicated are they? If you’re selling t-shirts in 3 sizes and 3 colors, almost any system will be adequate. If you’re selling popcorn tins with 3 flavor combinations chosen from 100 different flavors, then that is getting a little more complicated. And, if you’re selling components for a GPS networking system and each component affects the price, and you have to choose component X with options because you’ve already chosen component Y... well, you... --- > SSL is basically getting your website secure. There are several ways and several prices to get a secure website. See our options for you that works best - Published: 2016-08-18 - Modified: 2019-12-03 - URL: https://www.infront.com/blog/free-ssl/ - Categories: Web Design Many articles have been written in the past extolling the virtue and benefits of using SSL certificates on your website: Encrypt Sensitive Information! Establish Trust with your Users! Improve your Google Rank! Recent high profile events in the news, such as the FBI’s ability to bypass Apple’s encryption in the iPhone 5C, have raised public awareness about the importance of encrypting your information. It is interesting to note then, that given all of these benefits of SSL encryption... the one obvious barrier to entry – at least for website owners - has been cost. Generally, a typical SSL 1-year “lease” of an SSL certificate will set you back about $50. In the past, this has been as high as $300 ... want to protect an entire domain? That’ll cost you upwards of $500. Thankfully, some fine folks at the non-profit Internet Security Research Group had an idea to bring affordable, transparent, secure and (relatively) painless SSL certificates to the masses. How affordable? Their product, Let’s Encrypt, is zero cost. Yep, as in free. One of the stated goals of the Let’s Encrypt project is to get 100% of web browsing using HTTPS. A progress update posted in June 2016 on their blog shows that 45% of page loads on the web used HTTPS and they had issued more than 5 million certificates between December 2015 and June 2016. The popularity of the Let’s Encrypt project is evidenced by the fact that in Q4 of 2016, the Let’s Encrypt Root Key will be trusted by default in Firefox 50. This means that the project is one step closer to being an independently trusted Certificate Authority, on par with Comodo, Symantec, GoDaddy, and Globalsign. Of course, as the saying goes, there’s no such thing as a free lunch. And in the case... --- > Infront announced Mike Tortorice has joined the Digital Agencies team of expert and innovative staff as Senior SEO Specialist. - Published: 2016-08-17 - Modified: 2021-08-06 - URL: https://www.infront.com/blog/seo-specialist-michael-tortorice/ - Categories: Announcements Infront Webworks, an online agency and industry leader in website design, internet marketing, and search engine optimization, today announced Mike Tortorice has joined the Digital Agencies team of expert and innovative staff as Senior SEO Specialist. He comes to Infront Webworks from Wisconsin and brings with him an outstanding reputation in the SEO industry and extensive experience in advanced SEO implementation. Mike Tortorice began his career in SEO a decade ago, with a focus on solid web design structure using the latest in HTML, CSS, and content management systems. Starting as a web and graphic designer the need to rank websites for clients became apparent and thus his interest in organic search results (SEO) started. Mike’s education shifted at that point from web development to Search Engine Optimization learning from top-level SEO’s in the field and in college solidifying his marketing expertise. This gave him the opportunity to use his existing web client pool to create 2 businesses utilizing his entrepreneurial spirit. The first was a web and graphic consulting firm and later an SEO firm focusing on small business rankings for local clients. “Tortorice is an expert in technical SEO strategies, and widely respected in the SEO and online marketing industry”. He is another example of the very selective SEO experts we are committed to adding to our growing team. ,” said Michael Hodgdon, Marketing Director of Infront Webworks. As a result, Mike has become a customer-engaged SEO specialist focusing on data analysis, website marketing, keyword research, social media, content creation, and website ranking based on Google standards, on and off-page. He has a strong background using the tools of the trade including advanced software techniques that help drive results for his customers. Coming onboard with Infront Webworks, he will continue this tradition of advanced SEO skills and customer... --- > At some point every company will need to go through a website redesign. We made up 10 quick steps to redesign a website without loss of rankings. - Published: 2016-08-02 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/website-redesign-cheklist/ - Categories: Web Design At some point in time, all businesses with a website will have to go through a redesign, and whether you are completely changing platforms, or just redesigning your existing site, it's important to keep SEO in mind. The last thing you want to do is launch your brand new, beautiful website and realize a few weeks later that you completely forgot about your SEO optimization and how your rankings have plummeted and so has your traffic. Redesigns can wreak havoc on a business if done wrong. Loss of traffic means loss of leads. . which means loss of revenue, something no business wants to experience. By following the recommendations outlined below, you will mitigate the amount of lost ranking and traffic. Benchmarking The first step in the redesign process should be to take stock of your website's metrics as they stand right now, including the following: • Current rankings & list of pages ranking for each keyword - SEM Rush, WebCEO, AWR Cloud • Current organic traffic - Google Analytics • List of pages producing traffic - Google Analytics • Number of pages currently indexed in Google - do a search in Google using site:domain. com • Domain authority - https://moz. com/researchtools/ose/ • Site speed - GTmetrix. com Sitemaps Download your current XML sitemap so you have a complete list of all the pages on your current site. This is especially important if your URL structure is changing as it will be critical that you have this information to plan your 301 redirects. Once the new website is launched, create a new XML sitemap and submit it to the search engines. Google Analytics One of the most common mistakes I see when it comes to a redesign is developers forgetting to ensure the Google Analytics code is installed on all... --- > In the case of advertising, social media ads, SEO, and PPC are battling with traditional advertisement platforms like network/cable television and radio. - Published: 2016-07-18 - Modified: 2021-09-28 - URL: https://www.infront.com/blog/the-effective-relationship-between-television-advertising-and-social-media-ads/ - Categories: Social Media It seems that technology is in constant competition with tradition. In the case of advertising, social media, SEO, and PPC are battling with traditional advertisement platforms like network/cable television and radio. But would it be possible for Internet advertising to work with traditional advertising in a synergistic relationship? Recently, the social media giant Facebook has introduced video ad buying that works just like broadcast advertising. Though Facebook’s goal is to tap into the powerful grip of television marketing, it claims that its new video ads will actually boost the impact television marketing has on its audience. Could Facebook’s new video ads heighten the power of a business's television advertising campaign? The Facebook Game Plan With Google’s YouTube already controlling a majority of the online video ad territory, Facebook has caught on to the profit potential. Research from Nielsen confirms the power of television advertising. But also in the Nielsen research is the suggestion that Facebook video ads can ultimately buttress the effectiveness of television campaigns. The value of television ad spots varies depending on the ratings of the program, which is determined by the number of people watching: the higher the rating, the higher the value of the ad. The GRP, gross rating point basis, works off the system of program popularity. TRP, the target rating point, on the other hand, is determined by the number of a specific (target) audience within the GRP. Considering how PPC works in online advertising, the TRP system of measuring an ad's value works in much the same way. But instead of bidding over target keywords made to reach a specific audience, the TRP determines how many in that audience are watching a specific program. Facebook’s video ads use the TRP system. Neilsen is known for having the most widely used rating system for... --- > Included are excerpts from the CIO Story article in the "50-Most Powerful Google Tech Providers" July 2016 edition, featuring Infront. - Published: 2016-07-15 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/cio-story-50-most-powerful-google-tech-providers/ - Categories: Announcements Below are excerpts from the CIO Story article in the "50-Most Powerful Google Tech Providers" July 2016 edition, featuring an interview with Infront Webworks CEO Matt Palis. Infront Webworks: Committed to Excellence and Innovation Infront Webworks is a different kind of online agency, one whose core purpose is to ‘liberate’. We leverage online technologies to create effective and innovative solutions that inspire, empower and liberate clients from wasted time, dollars, or whatever is a particular client’s pain point”, says Mathew Palis, CEO at Infront Webworks. The company believes that an effective online solution can liberate virtually every client in some way or the other. Infront Webwork’s portfolio primarily deals with website design and development, custom code work, SEO, and online marketing. The services offered also include the design and development of website solutions in Content Management Systems (CMS) such as Sitefinity, WordPress, and Umbraco, and also the development of custom solutions when the necessity arises. Being a Google Certified Partner and a Google Trusted Local Verifier automatically certifies the high quality of services provided by Infront. Combine that with the fact that the company’s SEO and online marketing team have over 26 combined certifications for Google Marketing products (including AdWords, Analytics, Video Advertising, Mobile, Shopping PLA’s, etc. ), as well as HubSpot Inbound Marketing and advanced SEO, and you can see why the company has a “best in business” reputation. Infront is proud to characterize itself as a “Full Service” Digital Agency. All of the departments including Website Design, SEO, Online Marketing, and Cloud Services require very different experts. The company has found that it’s essential to not only find the perfect employees but to provide the kind of engaging and interesting work that will retain them. So what sets Infront Webworks apart from similar companies? Infront Webworks attributes its... --- > When companies are looking to hire a company to do their SEO, one big factor is do they stand out from your competition. This is what Infront does. - Published: 2016-06-22 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-to-stand-out-from-your-competition-with-trust/ - Categories: Digital Marketing I am new to Infront Webworks and before I joined the company, it was important to me to find out what differentiated this company from the rest. One of the things that stood out to me was their authentic adherence to a central purpose. These people are the top in their field and they are all about making sure our customers are successful while offering our services at a reasonable cost without any hidden strings attached. They are all about building and maintaining trust with their clients while providing excellent service with high-quality results. I believe consumers care more than ever about the “why” in the companies, they are involved with, whom they work for, what they buy, and which places of business they frequent. When you define your purpose, it can be instrumental in attracting and retaining long term clients and customers. People want meaningful connections with a company that taps into its purpose and understands what problem it wants to solve. In order for you to ensure you’re creating a company that consumers will trust, and choose over your competitors, you need to ask yourself two questions: Why do I want to solve this problem more than others? What made you decide to tackle this in the first place? What would success look like to you? How does this business help me achieve that purpose? When it comes to purpose, lip service alone will not cut it. A value isn't valued until it costs you money. A recent new customer was explaining how their previous SEO company signed them up for a plan and then nickel and dimed them. Everything the customer wanted was at an additional cost. Another customer explained that while their plan was at a reasonable cost, they didn’t see any performance changes and never... --- > One of the tools I use to do my competitive analysis is SEM Rush. Here is an overview of the modules I use and how them to analyze the competition. - Published: 2016-06-15 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/using-sem-rush-for-competitor-analysis/ - Categories: Search Engine Optimization Any properly thought out SEO strategy includes in-depth competitor analysis, an analysis that goes far beyond just looking at backlinks and into the heart and soul of the competition's digital footprint. You have to know what your competitors are doing from every angle. What keywords are they ranking for? Who is their target market? What does their customer base look like? How are they engaging in social media? Are they doing any paid marketing? In order to dominate your competition, you have to know what they are doing and how, with market research and competitive intelligence so you can attack from all sides. One of the tools I use religiously to do my competitive analysis is SEM Rush. Here is an overview of the modules I use and how them to analyze the competition. Step One: Keyword Research Before you can understand who your competition is, you need to understand which keywords you're planning on targeting on your website. Based on these keywords, you can then figure out who your direct competition is and analyze each to gain a competitive advantage. Using SEO Keyword Magic (SEM Rush) Advantages: You can quickly and easily sort your results based on volume, keyword difficulty & CPC You can easily view the SERP for each keyword You can group keywords into niches Get an extensive list of keywords in a single file (up to 1 million) You can export to CSV Disadvantages: You can't assign a locality to get the number of local searches for non-geo specific keywords Using Google's Keyword Planner Advantages: You can get local search volume for a particular city or locality You can export to CSV Disadvantages: You sometimes get a large volume of keywords that aren't relevant to your seed word which can make scrubbing the list a long... --- > Open source is a community of independent developers contributing to the development made publicly available for free for anyone to use. - Published: 2016-06-10 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/is-open-source-software-like-wordpress-and-magento-really-free/ - Categories: Web Design Is open-source software like WordPress and Magento really free? Having been in the web industry since it was practically born this is a common question and struggle for people since the first release of open source website platforms in the ’90s. Why the struggle people ask? Well, the real answer is it’s complicated and changes over time as the software industry matures; first, let’s look at history a bit. What is open source? Open-source software (OSS) is software with its source code made available with a license in which the copyright holder provides the rights to study, change, and distribute the software to anyone and for any purpose. Open-source software is quite often developed in a collaborative public manner. Overall a community of independent thinkers and developers all contribute to the development of the software which is made publicly available for free to people that want to use it. In the early 1990s, web software started to take root in both open source and commercial paid models; both being very early simple types of software. As time has progressed many open source communities have cropped up around website content management systems CMS and e-commerce systems like WordPress & Magento. The true strength behind an open-source platform is not just the community making it better over time but an organization that helps direct third-party plugins and support for them. Is it really free? If anyone has ever used an open-source platform they may have experienced a journey that started with the notion of FREE. Oh, joy what a concept I can get this software for free and look at all these plugins people have written for it that will interact with social media, email marketing systems, credit card processors, point of sales systems... and just about any other software or service... --- > The majority of all cybersecurity breaches are a direct result of human error, not a lack of defense. Learn about the risk. - Published: 2016-06-09 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/not-implementing-cyber-security/ - Categories: Web Design Cybersecurity and the risks of not implementing it on your website. 642 million. In the first half of 2016, the number of compromised accounts include the social media websites of LinkedIn, MySpace, and Tumblr. According to Symantec, phishing attacks in 2015 increased by 55 percent. Dark Web There are parts of the dark web dedicated to the sale of hacked passwords, credit cards, and personal information. Like it or not, the bad guys are coming for your data. The problem is so widespread that there are websites dedicated to checking if your account has been compromised. IT Problem? In the past, security has been an IT problem. But, with increased access to the internet, coupled with the multitude of personal devices brought into the workspace, cybersecurity is now everyone’s responsibility. The majority of all security breaches are a direct result of human error, not a lack of defense. Shared passwords, opening “innocuous emails”, clicking on bad links – all contribute to holes in your cybersecurity armor. Education Prevention against apathy & lack of understanding of the problem comes with education. Explaining the impact of a security breach on employees. In lost man-hours, customer trust & revenue helps make the issue more than an IT problem. Identifying the types of attack vectors will help your employees be aware of what to look for and question suspicious websites, emails & social engineering activities. The Cost of Cybersecurity The cost of cybercrime is real & palpable. A study by HP and the Ponemon Institute showed that cybercrime costs a company an average of $15. 4 million. There are both direct and indirect costs: loss of intellectual property as well as lost opportunity costs & reputation... not to mention the cost of recovery such as securing vulnerable assets. Penalties Also, legislation has been proposed... --- > Google changes the title and description length in Serps. Title tags have increased from around 50-60 characters to 70-71. - Published: 2016-06-02 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/serp-title-description-length-change/ - Categories: Search Engine Optimization Trying to say as much as you can about your business and its products or service in a few short words is not an easy task. You want to grab attention, but you don’t want to leave out any information you think could be a ‘make it or break it’ for CTR and conversions. Well, the good news is that Google seems to be testing out an extended character limit for titles and descriptions in the SERPS. Now you can say what you need to say with a little elbow room. But what does this change mean for SEO as a whole? Title tags have increased from around 50-60 characters to 70-71. Likewise, Meta descriptions have increased by 100 characters for every line, and can now take up two to three lines in total. This gives marketers plenty of word space to get their message across to searchers. In the example above you can see the 2 line search results using “Colorado Springs Local SEO” as the search term, and using Colorado Springs Hotels (to the right) you see the 3 line results. As you can see, there are significant advantages to the 3 line results. The 3 line result will push competitor listings below yours further down the page and also offer more real estate to add more in-depth descriptions, ultimately providing the potential benefit of increasing click-through rate (ctr). Google is constantly A/B testing. The increase in character space, albeit significant, could be temporary. Google has not officially announced any permanent update. Though the observed results prove to be beneficial to SEOs, SEMs, and users alike, SEOs should think twice before making their SEO moves based on these ‘test’ results. HOW THIS COULD AFFECT SEO The change has only been observed by a few. This Reddit thread notes... --- > One of the latest benefits at many companies are wellness programs. See what the benetfits are for companies and it's employees. - Published: 2016-05-31 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/corporate-wellness-programs/ - Categories: Opinion One of the latest benefits to show up at many companies is a wellness program. With some of the biggest and “funnest” out there creating very unique and engaging programs. (Seven unique wellness programs) While the benefits of these programs may seem obvious for the employee, does it really benefit the company? Research shows that they do indeed benefit the company as well as the employee. The fitness craze has been increasing rapidly over the last decade or more, with fitness clubs alone being a 78 billion dollar industry. And that’s not mentioning health foods, fitness gadgets, etc, etc. But how does it really help a company to offer these same services to its employees? Employees are one of the biggest expenses a company has. Especially if they’re not healthy. A Gallup Poll estimates that overweight employees miss an estimated 450 million extra days of work per year compared to healthy workers. The missed work and employee turnover are obviously expensive for the company. What about just plain ole’ productivity? Aren’t people spending a lot of time with this health stuff? According to Virgin Pulse, 64% of employees report increased productivity directly related to being in a wellness program. Besides the direct monetary benefits, a company might gain from implementing a wellness program, another way the company benefits is by creating a culture that the company cares about its employees. This can lead to less turnover and happier employees, which again leads to more productivity and creativity in the work they do. So how does a company having a wellness program do such a good job of accomplishing these goals? How does it motivate people to get on board better than, say, all the advertising in the fitness industry already out there? It’s about creating a culture of health and... --- > Search Engine Journal asked online marketers and those involved in the digital marketing industry to take a survey. Get the takeaways here. - Published: 2016-05-26 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/2016-seo-online-marketing-annual-report/ - Categories: Digital Marketing, Search Engine Optimization The digital marketing industry never stops. Year after year, new technology and burgeoning trends shift the way businesses enact their online marketing. But to stay ahead, SEO specialists and digital marketing teams must prepare for and implement change. Search Engine Journal asked online marketers and those involved in the digital marketing industry to take a survey. The survey was done with the intention to paint a more complete picture of the digital marketing industry as it stands and to give some insight into where the industry might be headed in the near future. SEJ’s first annual report revealed some intriguing information. From the importance of social media and SEO audits to the most popular methods for staying up to date on industry trends, the results are bound to shine some light into the unknowns of digital marketing so that businesses can maintain their success and stay ahead. What SEO Marketers Were Involved? The survey took into account the opinions of many industry roles: 75% SEO Specialists 10% Manager/Multi-discipline 4% Business Owner 4% Social Media Specialist 4% Content Marketing Specialist 3% PPC Specialist Survey participants stressed the importance of staying on top of marketing trends via conferences, podcasts, and books. Nearly everyone (91%) agreed that remarketing is effective, and some companies spend thousands on their remarketing campaigns alone. But there are more detailed findings that might reveal the multifaceted AHA moment you’ve been looking for. SEO AUDITS ARE NECESSARY In accordance with a 2014 Moz industry survey, respondents of the SEJ survey also agree that site audits are or should be a top priority for SEO agencies. 77% of respondents believe SEO audits should be conducted every six months, but 56% respondents stated that they never perform audits for new clients. Why are audits so vital? Well, in many ways, getting... --- > These instructions are for a Feather (MVC) widget, but you’d retrieve the same value if you were using a regular Sitefinity widget - Published: 2016-05-24 - Modified: 2019-12-04 - URL: https://www.infront.com/blog/how-to-create-feather-mvc-widget/ - Categories: Web Design These instructions are for a Feather (MVC) widget, but you’d retrieve the same value if you were using a regular Sitefinity widget. Skip to the code Let’s suppose, for the sake of illustration, you've a dynamic module with a multiple choice field for choosing the color -- maybe a hero image that has some text and a "learn more" button over top of it. Your fields would be something like this: Related media field called Image Short text field called Headline Short text field called Learn More URL Choices field called Button Color The client is going to want to make sure that the button color is going to match the background. It would be really difficult to see a light blue button over a picture of a clear blue sky, for example. So it’s important to give the client some button color options that they can select from. One of those options is labeled Dark Blue with a value of dkblue. The plan here is that you are going to get the value from the button color field, because the values of the color selection options correspond to CSS classes for the buttons. @item. Fields. Color will give you "Dark Blue" which is pretty much useless because you can’t have a CSS class that has two words for its name. But how do you get the selected value, instead of the selected label? One option would be to use the values as the labels, but if you did that you could end up with a bunch of users who are confused over what the labels stand for. It really would be much better to show the user “Dark blue” while allowing you to get the value “dkblue” instead. To accomplish that, you just need to get the persisted value... --- > There are many things to consider when choosing your digital agency. This is a breakdown of some tips of what to look for and options. - Published: 2016-05-19 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/choosing-your-digital-agency/ - Categories: Digital Marketing Choosing your digital agency part 1. Finding an agency to work with to manage your online presence is far from a trivial pursuit. There are many things to consider - do you want to work with someone local to you? What is your budget? How quickly do you need the site? The most important consideration though, is what kind of relationship do you want to have? In our experience, there are a couple to choose from. On order taker – are you hearing questions like ‘do you want a slideshow? ’ or ‘what platform are you going with? ’? While these are common questions that could be asked by any digital agency that you engage with, if you’re hearing mostly these types of questions, you might be talking to an order taker. That is an agency or freelance designer that is looking to you to research your options, evaluate them and make a decision. If this is what you’re looking for, Infront is probably not the best fit for you. A partner – are you hearing questions like ‘what do you think your users will be most interested in? ’ or ‘what is the most important action for your users to take? ’? Then you might be talking to Infront! We’d like to give you the opportunity to share your goals, hope, dreams, and desires with us. We’ll leverage our many years of collective experience, our well-learned best practices, our technical know-how, and our research into the latest trends and developments to make recommendations on the most effective methods for getting there. Maybe you know that you want your site visitors to pick up the phone and call you, that’s the most important action they can take. But do you know if a slideshow or the WordPress platform will help... --- > Here are a few of the things I learned about optimization, both onsite and off when you want to rank for multiple locations. - Published: 2016-05-18 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/optimizing-your-website-to-rank-for-multiple-locations/ - Categories: Search Engine Optimization Over the course of my career, I have worked with a number of medium and large-sized businesses with locations across the United States. Today, I’m going to share with you a few of the things I learned about optimization, both onsite and off when it comes to multiple locations. One domain vs. many This question comes up all the time when I have a client who wants their business to rank well in multiple cities. Should I buy a separate domain for each city in which I want to rank or can I rank using just using my existing domain? My answer is always, stick with just one domain. There is no reason you can’t rank for many different locations using just one domain IF you do it right. Today we’ll be talking about how to rank for multiple locations if you have brick and mortar storefronts in multiple cities. The local SEO process is a little different if you only have one brick-and-mortar location but have a service area that covers multiple cities. Your site structure is the first step in optimizing for multiple locations Each of your locations should contain content unique to that location. Remember with Google it’s all about relevancy and you can’t be as relevant to multiple different cities if you’re not creating content that is 100% relevant to the city in which you are trying to rank. I always suggest to customers that they build out actual sections that are location-specific. Here is how it would look from a site architecture standpoint if we were an electrician trying to rank in multiple cities: / /locations /locations/city-state-electrician /locations/city-state-electrician/service1 /locations/city-state-electrician/service2 /locations/city-state-electrician/service3 /locations/city-state-electrician/service3 /locations/city-state-electrician/contact It’s almost like you want to make your individual city pages a mini homepage. On the main page, you will talk about the... --- > Infront announces Stephanie Hooper has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing Specialist. - Published: 2016-05-17 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/seo-specialist-stephanie-hooper/ - Categories: Announcements Infront Webworks, an online agency and industry leader in website design, digital marketing, and search engine optimization (SEO), today announced Stephanie Hooper has joined the Digital Agency’s team of expert and innovative staff as Senior SEO and Digital Marketing Specialist. She has worked as a Director of Digital Marketing and has been a SEO and Web Developer consultant for local small businesses to global Fortune 500 companies. Starting out in Website development, Stephanie has 16 years of digital marketing experience with expert level SEO skills, a proven track record of managing Organic and Local SEO, Optimized Content Creation, Analytics, and Social Media. She develops SEO strategies that create top-ranking organic results, driving traffic that converts to leads, customers and sales. As an analytic enthusiast, she develops solution-oriented insights that drive first-page search placement and improve client’s revenue. “Stephanie is another talented SEO expert that we are excited to add to our team”. She is a great addition to the “team environment” we are building at Infront Webworks. As we focus on bringing on experts that match our company core values, we can feel the team dynamic growing stronger everyday” said Mathew Palis, Owner and CEO of Infront Webworks. As a SEO and Digital Marketing Specialist for Infront Webworks, Stephanie will be responsible for SEO Audits, researching buyer personas, developing SEO and marketing strategies, and executing SEO and Digital Marketing that works. She will continue to expand the department’s dedication to client experience that focuses on trust, transparency and a relationship that is driven by our commitment to comprehensive monthly client meetings and communication. When asked their thoughts on the most recent addition to the team, Mike Hodgdon and Jill Sullivan, Marketing Director and Internet Marketing Manager of Infront Webworks mirrored the sentiment, “We are searching the country and carefully selecting... --- > Social Media had brought a new playing field to the game on driving traffic to your website. Here are a few examples and tips for you. - Published: 2016-05-16 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/build-traffic-with-social-media/ - Categories: Social Media How to Build Traffic To Your Website Using Social Media So, I’m sure you have heard by now since it’s 2016 and all: Content is King. I’m going to go ahead and say it again though. Content. Is. King. Though, I don’t mean it how the traditional digital marketers would be saying it. Most people are going to tell you content is king on your website to enhance the user experience. This is definitely important as well, but not what I’m talking about. To me, it’s more about the IDEA behind your content. The brightest idea will convert to the most user interaction. And this is how you are going to build traffic to your website with social media. Non-Traditional Social Media Let’s get into that in a minute though. Let me explain what non-traditional social media is. More traditional social media would be what a lot of marketers call the Big Three: Facebook, Twitter, and LinkedIn. The reason these are considered at this point more traditional social media is that as marketers, we’ve (for the most part) figured these out. We know what works, what doesn’t work, and how to build an audience. What we’ll be covering today with non-traditional social media is sites like Reddit, Imgur, StumbleUpon, and Ycombinator (Hacker News). These social sites can drive more traffic to your website than you would imagine if you haven’t worked on them before. Building traffic to your website So, let’s get back to my version of ‘content is king’ while using these websites. If you want to properly build traffic with sites like Reddit or Imgur, the most important thing is shareable content and how it relates to your website or brand. You need to build content specifically for these sites. Since they are community websites, you want to... --- > When it comes to building links, you should always stay away from purchasing them or receiving them from low-quality websites. - Published: 2016-05-09 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/link-building-2/ - Categories: Search Engine Optimization Building Links Infographic Links may be hidden, but they are the currency of the internet. The more inbound links you have (backlinks), the better your website looks in the eyes of search engines. Here’s the thing, though, you can’t just get links from anywhere. Every aspect of these links matters and contributes to your overall profile. Today I’m going to show you how to acquire the best possible links to your site, and why they benefit you and your business. Identify & Build Quality Backlinks (Infographic) When you begin the process of building links, you should keep an eye out for the top three things that define a good backlink: It comes from an authoritative and respected website. It has relevant anchor text The anchor text is within the content When it comes to building links, there are several ways to do it, but you should always stray away from purchasing them or receiving them from low-quality websites. Quality is a clear winner over quantity here. You’ll find backlinks right on top of a list of tips to start blogging. Why do you need these? These links not only contribute to your overall ranking, but they also offer a means for new people to find your site. This referral traffic is great for your website’s performance and conversions. When we look at SEO in 2016, backlinks are still a priority. These are always going to be the foundation of a successful website. Take a look at the infographic below to see how you can start building quality backlinks today! Let us know how it helps you in the comments below! --- > Making a new ecommerce website can be very expensive. What happens when you can't afford ecommerce. There are options we want to share with you. - Published: 2016-05-09 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/determining-cost-for-ecommerce-websites/ - Categories: e-commerce I can't tell you how many times I've heard small business owners who want to sell online utter that proclamation (usually accompanied by a smattering of $%#! &^^@! $# words thrown in for emphasis). And with good reason, because, for the most part, setting up an online store is complicated, frustrating and costly. Until now, that is. Don't get me wrong, you can certainly find cheap eCommerce. As a matter of fact, there is a myriad of do-it-yourself ecommerce solutions out there that proclaim how easy they are to set up and use. However, their ‘easy setups’ aren’t exactly easy and will only leave you ensconced in a therapist's chair, battling a state of neurosis. And you can definitely find uncomplicated eCommerce, but you'll soon be Googling a bankruptcy lawyer because you ran out of money paying an experienced web agency a small fortune to set it up and manage it for you. (don't get me started on web developers who THINK they know what they're doing - all lanes of the information superhighway are littered with the corpses of websites and small businesses killed by amateur web developers). What you want is an eCommerce solution built by a professional, truly easy for you to use, and one that won't break the bank and siphon away all your hard-earned revenues. The question is, does that animal really exist? The answer is: yes and no. Yes, because we actually have such a solution. No, in that it’s not too-good-to-be-true (you know what they say about offers that are too-good-to-be-true - they usually are) that costs you nothing and magically produces online sales. Rather, we know that you are a smart small business owner. If you have someone with experience to help you get eCommerce up and running, enable you with the... --- > There are instances where a Google local search listing gets suspended. Find out below which are the most common causes for suspension - Published: 2016-05-03 - Modified: 2019-12-04 - URL: https://www.infront.com/blog/reasons-why-google-suspends-local-search-listings/ - Categories: Search Engine Optimization When there are rules, there are many. Only, rules are meant to be broken... right? Not exactly, and that is particularly the case when it comes to Google local listings. There are no trick questions and easily misconstrued "suggestions. " Rather, there are straightforward rules that Google outlines, but there are so many that not all are read with a close eye. For that reason, there are instances where a Google local listing gets suspended. There are soft suspensions and hard suspensions, and there are valid reasons for every case. Find out below which are the most common causes for suspension... Why Am I Suspended? For starters, Google will not tell you why. Well, why not? Because, as columnist Joy Hawkins states on Search Engine Land, Google isn't about to let rule-breakers get better at breaking the rules. The more you know about a specific rule, the more loopholes rule-breakers find their way into. Google avoids that by simply stating the rules from the get-go, leaving the rule-following up to you and your business. Soft Suspension When you get on your Google My Business and it is flagged with a suspended label, you cannot manage your listing, and so it becomes unverified. However, with a soft suspension, the listing still appears on Google, Google Maps, and Map Maker. The ranking is the same, and although no suspension is good, this is the "lighter" form of punishment. To counter this suspension, create a new Google account, re-verify and be a Good Samaritan from this point forward. Hard Suspension Hard Suspensions are the worst of the two as they are far more serious than soft suspensions and much more difficult to appeal. A hard suspension means that the entire listing has been removed--including photos and reviews. Bad news. The listing disappears in... --- > Marketing your business can't be reliant on only 1 or 2 forms of advertising. See our list of the top 5 marketing services for businesses. - Published: 2016-05-01 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/top-5-marketing-services-for-businesses-in-colorado-springs/ - Categories: Digital Marketing Strategic use of Different Marketing Services No matter what industry you’re in, you can’t expect to make a sale if you’re the only one who knows about what you're selling. Sure, word-of-mouth reaches potential customers to a certain extent, but there is a myriad of marketing solutions that will expand your business's reach beyond the friends and family market. From television and radio to social media ads, pay-per-click and search engine optimization, the marketing reach is nearly limitless as technology continues to embed itself in everyday life. It is imperative you use all effective forms of media to maximize your reach. So, just how and why are these marketing services so effective for increasing brand awareness? TELEVISION Ever since the small tube TV set hit the living rooms of every American household, television has and continues to be the most cost-effective way to send a message to any target market. Though this fact has remained constant since network broadcasts began over half a century ago, the flux of market demand requires perpetual market analysis in order for the message to be effective. As trends change year after year, what worked before may not have the same effect on an audience now. By shifting perspective, changing a commercial’s length, and working around the needs of the target market, a network or cable television advertisement can be extremely successful. Cable television can be custom tailored even more so than network television, as certain channels are already in line to reach a certain demographic. Age is an important factor in determining a business's ad campaign. Cable channels are already geared toward specific age groups. To reach the right people, a business must understand its market and use every channel available to reach that market. RADIO Radio continues to be an efficient means of... --- > Social signals are more and more of a factor for search ranking and link building, Social Media platforms are an area you can't ignore. - Published: 2016-04-25 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/social-media-small-business-tips/ - Categories: Social Media Social Media Platforms: Setting up Your Company for Success With Social signals becoming more and more of a factor for search ranking and with the added benefit of increased link building (although some would speculate the benefit is collateral), Social Media platforms are an area of search you don’t want to ignore. There are many opinions on the subject as it pertains to “no-follow links”, what value social traffic has in SEO, and what impact it has on domain authority. But as we do competitive analysis, professionals in the SEO industry notice a common thread—websites that dominate social typically do better in search. In this article, we’ll focus on a few of the major social networks but keep in mind there may be many others that fit your market closer and offer more value. Value of Social Media Links Yes, it’s true that social signals don’t carry the link juice of a “follow” text link from a high profile, content-relevant site, but do they have to? A solid link-building strategy should consist of “many types” of natural links from many sources including follow, no follow, social, guest blogs, and the ancillary benefit links from trusted social media platforms that come in the form of traffic and improved online visibility. Your goal with link building is to expand your link footprint from quality sites, and social has to be a component of that. Knowing this, we need to gauge our effort to the return on “time spent vs reward”. Identifying social sites that will return traffic and quality links is important. Your landing pages should be optimized to catch and track any traffic coming in from social channels so you can determine the time is well spent. Scrutinize your social profiles and bios, and make sure they’re optimized for excellent results... --- > Recent search data from Google and other third-party platforms have provided some useful information in regards to the habits of mobile shopping - Published: 2016-04-08 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/mobile-shopping-increases-store-purchases/ - Categories: e-commerce Both in-store and out, shoppers everywhere depend on their smartphones to provide critical micro-moment information. Some have thought that the convenience of online and mobile shopping would have left brick-and-mortar stores alone and deserted. As it turns out, the opposite is proving to be true. Consumers are now using their smartphones to answer the critical question: to shop, or not to shop? A review of Google data revealed that mobile shopping increased by 120% in the last year. Now more than ever, marketers have the ability to satisfy micro-moment curiosities through enticing advertisements and mobile-friendly web design. Based on signals of intent and context, marketers can place the right advertisements in front of the right customers. Recent search data from Google and other third-party platforms have provided some useful information in regard to the habits of mobile searchers: 1) Mobile shopping is the gateway to in-store purchases 98% of Target's customers start their shopping digitally, and 3/4 of those customers start on a mobile device; 1/3 of guests who click on a mobile ad wind up shopping in a Target store. Sprint has had similar results, with one in four mobile search ad clicks leading to an in-store visit. This evidence is a telltale sign of the power of mobile micro-moments and local advertising. In such a busy world, people don't have the luxury of time to waste browsing aimlessly in a store looking for a product. With mobile search, shoppers can 'plan ahead' and find exactly the item they need in half the time. Likewise, shoppers can budget better knowing the price of the item beforehand. 2) Local SERPs Are Your Ticket to Business "Near me" searches have more than doubled over the year. 50% of consumers who make those local searches end up in the physical store within... --- > The why and how to fix in Google My Businesswhen you discover the your pins, reviews and knowledge panel for Google My Business are gone. - Published: 2016-04-01 - Modified: 2020-11-16 - URL: https://www.infront.com/blog/all-of-my-pins-reviews-knowledge-panel-are-gone/ - Categories: Search Engine Optimization Today I logged into our SEMRush search placement reporting software and discovered our visibility score dropped over 20%. For anyone monitoring search you know what types of alarms that set off! After just a little digging on the terms, I noticed our organic hadn’t changed much but that all our listings in the Snack Pack (aka 3 pack, google pins, map pins, etc. . ) were gone. I immediately checked mapmaker and ultimately our “Google My Business page” and discovered not only were our pins gone but all our reviews, our pin placement, and whole knowledge panel were all removed completely. Now, I am in total panic. No recent changes to our Google Business listing had been made, our address has been the same for the last 3 years and our company has been in business 20+ years. We have also optimized our Google Business listing complete with photos, a virtual tour, and 17 Google reviews. Our citations are all in order across all directory platforms. So what went wrong? For those not totally familiar with “Google My Business” I’ll shed some light on what all this means and then proceed with exactly how we fixed the issue. If you’re already highly familiar with Google My Business and how to rank locally, please skip past this section. Google My Business As many of you already know the “Google my business Page” that drives local search to your business is responsible for those great “pins” you see on the map and, in many cases, provides those great looking stars by your listings that can help increase CTR. From an SEO perspective, these factors have a large bearing on your local search traffic. Your company’s “Google My Business” page is located at https://business. google. com/manage/#/list and looks like the screenshot to the... --- > Google Adwords works for everyone, marketer and customer alike. But how do you make the most of your Google Adwords performance? - Published: 2016-03-23 - Modified: 2020-06-30 - URL: https://www.infront.com/blog/adwords-quality-score/ - Categories: Google Adwords Google Adwords is undoubtedly a great way to maximize Return on Investment (ROI) online. Advertisers and marketers do not have to waste money by throwing advertisements into thin air in the hopes they reach a relevant customer. Customers don't have to deal with the frustration of seeing an ad they are completely uninterested in. Google Adwords works for everyone--marketer and customer alike. But how do you make the most of your Google Adwords performance? Having a high Ad rank ultimately determines how, where, and if your ad will be seen. Ad rank is calculated by bid amount, Quality Score, and extensions and other ad formats. Of course, the bid is something pretty straightforward--the higher you bid, the more likely you are to receive a high Ad rank. What's a little vaguer is the Quality Score and how the components therein--relevance, clickthrough rates, and landing page experience--impact your score. Google Launches New Version of AdWords API With AdWords API, developers can create programs that make the management of large AdWords accounts more efficient. In the latest version of AdWords API, users are now able to download Quality Score information by and large. Using the new version of AdWords API, Brad Geddes of AdAlysis was able to breakdown the Quality Score and determine the impact each factor has on the overall score. In an article he wrote for Search Engine Land, he developed a simple formula by which you can determine the breakdown of your Quality Score. The Quality Score is affected by several factors: CTR, ad relevance, and landing page experience. Until now, it was unclear how much of an impact each of these factors had on the Quality Score and what areas should be targeted for improvement. Now, determining where your ad's weaknesses lie is as simple as plugging in... --- > Earlier this week Google added the “Colorado Springs” pin on the Google Guides Map. What’s that mean for Colorado Springs? - Published: 2016-03-06 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/colorado-springs-google-guides-community/ - Categories: Search Engine Optimization Earlier this week Google added the “Colorado Springs” pin on the Google Guides Map. What’s that mean for Colorado Springs? Now Google Guide Reviewers will have an online community to communicate, collaborate and celebrate as they build an online resource featuring the best local Colorado Springs businesses. What are Google Guides? Google Local Guides is a global community of explorers sharing their discoveries on Google Maps. Help others find the best spots in town, make new friends, and unlock exclusive benefits along the way. They contribute reviews on local businesses, so those online searchers can make informed decisions about the best Colorado Springs businesses when they run a search online. In the search results, you’ll notice the stars next to listings, many of those reviews are from your local Colorado Springs Google Guides. Google has opened the “Google Guides” program to anyone interested in helping, and is offering great “FREE” rewards for guides as they reach each “guide level”. Level 1 Get the inside scoop with the Local Guides monthly newsletter. Join Google-hosted workshops and Hangouts. In select countries, enter in exclusive contests for Local Guides. Level 2 Get early access to new Google products and features. Promote your own meet-ups on the Local Guides calendar. Level 3 Get noticed with your Local Guides badge in Google Maps. Connect with other Local Guides in our exclusive Google+ Community. Lead the conversation by moderating Local Guides community channels. Receive invites to Google-hosted events in select cities. Level 4 Upgrade your Google Drive storage free. Be eligible to be featured in Local Guides online channels. Level 5 Be a Google insider, testing new products before public release. Apply to attend our Level 5 Local Guides summit. How do I become a Google Guide? Becoming a Google Guide takes minutes and is as... --- > Exiting Google Analytics and visiting Google Search Console, you can get some recent results that will include the “not provided keywords” category - Published: 2016-03-06 - Modified: 2019-12-18 - URL: https://www.infront.com/blog/google-analytics-not-provided-keywords-workaround/ - Categories: Search Engine Optimization As you work in your Google Anlaytics and are trying locate all the keywords that are driving traffic to your website, if you’re like me, the “not provided” category was a constant source of annoyance because it is such a large chunk of organic search traffic (in some client accounts we see as high as 90 plus percentage of “not provided” keywords). As many of you know, by exiting Google Analytics and visiting Googles Search Console (formerly Webmaster Tools) you can get some recent results that will include the “not provided” category but not historical and not in comparison to reported keywords that were provided. For those of you looking for a more “granular” search view that doesn’t require you to leave analytics and will display the some data in relation to “not provided keywords”, turning to Google Analytics Advanced Filters (filters are used to customize views in Google Analytics), will provide a fairly decent solution that will put 'some useful data back' into your keyword reports so you can target your SEO efforts in a more focused direction. This “advanced filter” won’t go so far as to provide the “not provided information but gives you some insight into a couple of key pieces of data. The filter looks for '(not provided)' search terms and where it finds them, it then associated the landing page of the “not provided keyword” and reports that. The filter then changes your keywords report in Google Analytics to show those two pieces of information (the fact that Google classified the keyword as “not provided”, and the associated landing page). The beauty of this is, you can start to associate web pages that are getting your “not provided” traffic, compare to search console and get a much deeper picture of what’s successful. Best practices for... --- > Get your business pin and in Google My Business. It's the area at the top of the page, above the organic results, right below the paid Adwords ads. - Published: 2016-02-24 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/google-pin-top-search-placment/ - Categories: Google, Search Engine Optimization What is The Snack Pack or local stack? Although many who are not involved in the world of SEO might hear the phrase "Snack Pack" and assume one is talking about a delicious to-go food, the "Snack Pack" we're talking about is not edible. But it is Google's tasty chunk of screen real estate you want to be apart of--lest you fall into the dusty corners of the neglected local SERPs. The Snack Pack is what will appear when a user looks up, for example, "internet marketing. " It's the squared off list at the top of the page, above the organic results, right below the paid Adwords ads. What once was a pack of seven has been carved down to a list of just three. The "Snack Pack" was something once solely found in mobile search, but is now ingrained in desktop and all search to provide users with a consistent search result layout, platform to platform. A Moz survey entitled, "The 2015 Local Search Ranking Factors," listed eight factors that affect your place on the local SERP. From on-page signals to social signals, every factor plays a significant role in the quest to rank high in local SERPs. Important Local Search Factors If you operate a small to medium-sized business, climbing the local SERPs is vital. Traditional businesses, before the age of the Internet, survived on local businesses. In the millennium where Google is everyone's best friend, your position on the local SERP could greatly affect both in-store foot traffic and website traffic. To get your business up high in the local SERPs, let's look at the most critical factors involved: IMPORTANT NOTE: Snack Pack placement can not be achieved unless you have a “Verified Google My Business Page” if your Google My Business page is not verified... --- > With the new year comes new trends in the SEO World, the do’s and dont's of SEO in 2016. Get our points on SEO and optimization this year. - Published: 2016-01-29 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/seo-in-2016/ - Categories: Search Engine Optimization, SEO Case Studies With the new year comes new trends in the SEO World, the dos and don'ts of 2016. We are all used to focusing on keywords and throwing three or four trigger words into the content. What most “non-SEO” individuals don’t realize is Google has improved and is making changes to what it recognizes as a “good” source of information. 500 algorithm changes happen a year! Nowadays, the more original content you have, the longer and the longer that content it is (1,200-1,500) the more likely your page is going to be perceived to have value, and will, in turn, raise the impact on users (typically by 81%). Martin Laetsch the Director of Online Marketing at Beaverton provides us with some interesting statistics about the impact on users: Mobile-Friendly (up 88%) Page perceived value (up 81%) Usage data such as dwell time (up 67%) Readability and design (up 67%) Paid links (down 55%) Influence of anchor text (49%) In the original content you are curating, Google is going to expect to see words that are related to the main topic of the article. For example, if you are writing about coffee, Google would expect words such as ground, coffee, mocha, cappuccino, early morning work, and other words of that nature. In fact, 75% of search queries are between 3 and 5 words long! The most important thing to remember is the intention. Cyrus Shepard, the director of audience development at Moz: “in the old days, it was about getting the click. Now search engines are seeing how people interact with your website: are they going back and clicking in results, or are they finding answers they’re looking for when they’re on your site? Today it’s about post-click activity. Not only do you have to get the clicks, but you have to... --- > The CSBDC organized an SEO & Digital Marketing event in Monument, with the Infront SEO team providing the training, and educational resources - Published: 2016-01-18 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/seo-tips-for-2016/ - Categories: Digital Marketing, Internet Marketing, Search Engine Optimization This past Tuesday January 12th, the Colorado Small Business Development Center organized a SEO & Digital Marketing event in Monument, hosted by the Tri-Lakes Chamber of Commerce. The promotional partners were the City of Colorado Springs, UCCS College of Business, the SBA. The event was sponsored by Ent. Bank, with Infront Webworks expert SEO team providing the training, and educational resources—a two-hour class on digital marketing for 2016. Attendance was free. The 45 small business owners who attended were presented on the following: Search engine optimization (SEO) tips for local & national businesses How to get pin placement on Google Maps How to utilize the free Google “My Business” applications Internet marketing tips for 2016 Infront also hosted a Q&A session after the presentation as well as Google verification services. Did you miss the event? Here’s a recap: Google’s Ranking Algorithm has changed, the takeaway – links are greater than content. The last 3 years of Google advancements have erased decades of “Old School SEO” practices. They’re cracking down on manipulative links and content to create a greater search engine results pages (commonly known as “SERPs”) for users. Search is now semantic. Google has figured out intent based on a typed search term, it’s no longer literal “Seattle beef” you’ll also get results for butchers, restaurants, and review sites. The point is to diversify results, and deliver the most relevant options. Google now uses machine learning within the organic algorithm (although they denied and were against the idea until 2012 when they published a paper about it). This machine learning is how we now have images recognition and classification within the search engine. The scary part – we’ve now developed algorithms that build their own new algorithms without any human intervention. Clicks do not equal placement, but long clicks may... --- > Can Google AdWords and SEO work together, hand-in-hand, to get the most out of your website? get the pros & cons of SEO and Adwords. - Published: 2015-12-30 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/seo-and-adwords/ - Categories: Digital Marketing, Google, Google Ads, Google Adwords, PPC, PPC Case Studies, Search Engine Optimization, SEO Case Studies When it comes to SEO versus AdWords (PPC) the “right” choice is not as simple as it may seem. These two seemingly independent options share some surprisingly similar characteristics. There are a few instances in which Google AdWords proves to be the “quicker” win and seemingly more useful than traditional SEO techniques. However, in many cases, Google AdWords is costly and slow to generate a truly worthwhile ROI. On the other hand, your diligent SEO strategies are hard at work pushing organic (and in essence free) web traffic to your site, where ROI can truly be measured. So, where do we draw the line? Do you just choose one? Or can Google AdWords and SEO work together, hand-in-hand, to get the most out of your website? A Brief Lesson on SEO SEO (search engine optimization) is a method of improving your company website by optimizing your web presence, content, reach. and design to climb the ranks of Google and other search engines organically. Basically, SEO requires engaging, quality content that is relevant to your product or service, a functioning website, specific keywords to capture your target audience, social signals to promote your site, and correct directory listings to build your authority. Of course, there are a number of other more detailed factors to the process – but that’s the high level. A Brief Lesson on AdWords Google AdWords is Google’s pay-per-click advertising platform. It’s specifically made for website owners to promote their company or business via paid advertisements that appear within the Google search results and are commonly viewed on the top, right hand, and even bottom of the pages. Google will also place these advertisements on affiliated sites such as YouTube and Gmail The cost of this paid advertisement program is based on clicks – similar to Pay Per... --- > Responsive web design affects mobile reach and it can benefit your business in other aspects as well. Mobile-optimized sites have a positive impact on SEO, - Published: 2015-12-16 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/responsive-design/ - Categories: Web Design By the year 2020, smartphones are expected to permeate 90% of the world’s population. Busy, on-the-go men, women, and teenagers – your potential clients, are spending less time on their desktops and more time researching products through their mobile devices. What does that mean for business? You need to get mobile-friendly website! Responsive Design Has Benefits The holiday season is upon us, and mobile shopping is hotter than ever. In the fourth quarter of last year 25% of revenue came solely from mobile devices. Nearly 2/3 of all time spent researching and locating retail brands today, occurs on a mobile device. 1:3 millennials (aged 18 to 24)—who, if not already, are bound to be your future consumers. Mobile devices include (but are not limited to): tablets, smartphone, and smart watches. Responsive design allows your website to fit on any screen on any device and still be readable and usable. Responsive design allows for ease of access and greater usability – in fact Google announced they’ve included mobile responsiveness as part of their ranking algorithm. In 2014, 63% of online business leaders ranked responsive design as a top tech priority. Compare that to 2013 when only 40% ranked it number one. As of last year, 1:5 “Mobile 500 Merchants” have jumped on the responsive design bandwagon. In 2013, only 7. 8% of websites on “Internet Retailer’s Mobile 500” list used responsive design Making the decision to implement responsive design into your business platform is, for now, a choice. But in the coming years, those who have yet to accommodate the growing market of mobile shoppers will likely suffer the consequences. Rather than deal with the repercussions later on, start planning now and be prepared for the onset of mobile-mania. Plan Ahead, Budget Accordingly & Avoid a Risky Leap of Faith The... --- > How to optimize your website to rank in the top of local search results can be daunting. Learn about the changing local search factors. - Published: 2015-12-03 - Modified: 2023-03-22 - URL: https://www.infront.com/blog/local-search-factors/ - Categories: Search Engine Optimization There is no denying that the Internet is a vast space: a complexly integrated community full of competing businesses and services that you have to surpass in the search engine result pages (SERPs) in order to infiltrate your market and garner new customers and business. Figuring out how to optimize your website and business to rank at the top of local search engine results can be a daunting experience that is only exacerbated by the many factors at hand. Google is continually improving the local search ranking algorithms to better suit users. Change is inevitable, but this does not mean that you can’t get up to speed and gear your business toward first-page results. For clarification, the graphic below illustrates the 3 areas (Adwords Paid Ads, Local Stack Listings, and Organic Listings) of a search engine result page (SERPs). Every year, Moz (an SEO application developer) collects data on local search ranking factors and a team of respondents determines what factors have the greatest impact on local stack ranking and localized organic results. The local stack results are directly above the localized organic results. A map with three pushpin locations, three location listings, and the accompanying business information—like hours and main address—gives users on the go a quick reference when searching for a local business. Since the introduction of the local stack, businesses have taken notice of its influence on user actions. Instead of scrolling down to localized organic results, many find all the information they need in the local stack and can view the website or get directions in an instant. If you have a brick-and-mortar business or a home-based business that serves a certain geographic region, understanding how to optimize your website to climb the local stack is extremely important. But, rather than figuring out the smorgasbord of... --- > Infront Webworks is always striving to keep it's team on the cutting edge of best practices, we have 3 specialists! Rory, Jason and Mike - Published: 2015-11-10 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/googles-5pecialist-challenge/ - Categories: Announcements, Awards, Google, News & Events Infront Webworks SEO and marketing team is always striving to keep its team on the cutting edge of best practices, which is why we’re proud to announce that our team now boasts three 5pecialists! Rory, Jason, and Mike are Infront's newest Certified Google "5pecialists". Google’s vigorous "5pecialist challenge" was designed to test applicants’ knowledge of Adwords (PPC), Mobile, Display online advertising, and Video ads best practices. To receive certification, staff members were required to pass all six comprehensive exams by Sept. 15th, 2015. Thousands of SEO and online marketing specialists started the rigorous testing on August 15, 2015, when Google announced their "5pecialist challenge". To receive certification, advertisers were required to pass six comprehensive AdWords exams; AdWords Fundamentals, and five supplementary advertising topics, including search, display, video, shopping, and mobile. Infront Webworks Google certified partner team takes tremendous pride in offering award-winning website design and being among the best SEO and online marketing teams available, which is why our team continues to stay on the cutting edge of technology to serve our clients. Having passed Google’s "5pecialist challenge" exams, our online marketing and SEO staff now consists of Google Certified Experts with 27 Google Certifications between them. We will continue to pursue the knowledge that best serves our Colorado Springs, national and international clients. If you’re interested in receiving online marketing or SEO assistance from our team of Senior SEO Specialists, please contact Infront Webworks today for a quote. For information on our SEO packages. --- > Infront Webworks Local Seminar Can Put Your Colorado Springs Business on the Map by End of Day! Google Pin placement seminar - Published: 2015-11-03 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/google-map-pin-event/ - Categories: Search Engine Optimization What is a Google Search Pin, Why is it Important? Infront Webworks Local Seminar Can Put Your Colorado Springs Business on the Map by End of Day! Join the Infront Webworks team, and the Colorado Small Business Development Center, as they host a Google Pin placement seminar. The event is scheduled for November 9th, 2015 at Library 21c from 9:00 AM to 12:00 PM. Seats are limited register in advance to reserve your seat. A $10 reservation fee is required. Topics to be covered: What is a Google Search Pin, why is it important for my business? How to get pin placement on Google Maps, and strategies to assist getting it on page 1 of google. How to utilize and leverage the free Google My Business applications. Infront Webworks will host a Q&A session at the end of the seminar, representatives will also offer free business verification service for Google Maps. * Light refreshments will be available. Visit with Infront Webworks specialist to learn about upcoming Google trends, google ranking factors, and how SEO is a viable and accessible option for small businesses. 80% of consumers find local information online 1/3 of consumers that looked for local information visited a related store that same day Statistics like these show the importance of an online presence. Google recently posted a number of articles referring to “micro-moments” explaining the way our consumers function and look for information. If you are looking to increase your bottom line and compete in the current marketplace it is important to improve your local business search listing – what better place to start then an outlet that is completely free and provides a 100% ROI? Even if you don’t know what a Google Pin is, if you have one, or how to get one – that’s OK!... --- > Virtual Tours are a fantastic affordable avenue to quickly & easily optimize your Google Local Business profile on Google+ - Published: 2015-10-07 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/google-trusted-virtual-tour-optimization/ - Categories: Search Engine Optimization Google My Business Page Virtual Tours Virtual Tours are fantastic for your local business page. If you have a verified local business page, I’m sure you’re aware that Google prefers for you to have photos of your business. They suggest a specific amount of business related photos including logo, team photos, interior photos, exterior photos, product photos, and additional or “random” photos. A virtual tour can essentially encompass all of the above in one nicely photographed package. Keep in mind, not everybody can take photos and create a virtual tour of their business. Only Google Trusted Agencies and Google Trusted Photographers can accomplish this for your business. Please see below and interact with these virtual tours! Infront Webworks offers this great opportunity for any business in Colorado Springs. We are a Google Trusted Agency, and we can provide you with a beautiful tour of your business for your Google Local Business Page! We believe that having a virtual tour set up for your business will not only provide a better user experience when potential customers search for your business on Google, but this will also help you in the local map rankings. Eventually, Google will most likely only provide map results for companies that have a virtual tour set up. This is an inexpensive way to really showcase your business starting at only $399! --- > Mobile Ads PPC advertising is not a silver bullet but if you focus on generating leads and revenue it can be a viable part of your marketing - Published: 2015-09-28 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/do-mobile-ads-work/ - Categories: Google Adwords In this fast-paced world, everyone is on the go. Hustle, hustle, and hustle. Everyone is constantly rushing to get from one place to the next, and smartphones allow them the opportunity to seek out answers in a micro-moment. These devices have become a necessity in modern society. “As many as 80% of US smartphone users do not leave home without their cell phones. ” As people seek out answers in a hurry, mobile search has become more important than ever. “61% of smartphone owners perform searches on their smartphone every day. ” Of those searchers four out of five searches via mobile devices lead to a purchase, often within a few hours, one study showed. Compared with other devices, the mobile phone showed the highest conversion rate, with nearly 80 percent of mobile phone searches ending in a purchase. And, nearly three out of four of those mobile phone searches that converted brought the customer into a brick-and-mortar store. The convenience and instant gratification (micro-moments) are unmatched to any other internet-capable device. The really crazy thing is that, because advertisers have been slower to move to mobile, there is a great chance your competitors are not there yet. It is a wide-open platform in many markets! All though many of our clients were very fast to adapt to Google’s algorithm change coined “mobilegeddon” on April 21st of 2015 and adjusted their websites to be responsive (or at least redirecting to a mobile compliant version of their website) to keep their coveted organic search placement, many did not embrace the idea of utilizing Google’s Adwords for mobile (mobile extensions) to further drive traffic to their website. All campaigns below have been optimized for mobile and the mobile display network (including advertising within mobile apps) for advertising. Each campaign has been optimized... --- > What is Flickr? It is used to power images and boost search engine optimization. It is often overlooked and can be an effective tool. - Published: 2015-09-03 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/flickr-for-seo/ - Categories: Social Media You’ve probably heard time and time again how important it is for your website to have rich, engaging, written content. Sure, quality content will definitely make or break your SEO efforts, but the power images have in boosting search engine optimization is often overlooked. Flickr. com is an image sharing website popular among self-promoting photographers, bloggers and artists alike. Despite Flickr’s presence in the NoFollow club of famous others like Facebook and Instagram, there are still many SEO benefits worth looking into. So, what are these SEO secrets, you may ask? The Power of Hyperlinked Descriptions So, the great thing about flickr is the ability to hyperlink within the image description. For SEO, this is good news. Build a summary hyperlink description that will tempt visitors to learn more about the image via your website. Try to tie your images in with interesting blog posts. Let’s say you have the rights to an image of a woman with an umbrella jumping off a two-story building in mid-air. The image comes from a blog post on your website entitled, “5 Ameteur Stunts That Should Have Never Happened. ” Talk about a captivating photo to lure in the crowd! The description beneath your photo can simply be an eye-catching hyperlink to entice visitors to follow through to your website. Increase Search Visibility Flickr is a very popular photo sharing website whose images often rank well on their own. By choosing keywords properly, your images can rank high in image search and will ultimately increase traffic to your website. Pick keywords that aren’t extremely competitive within your market, but make sure they are relevant. There’s nothing worse than searching for a picture of a golden retriever on the internet only to find a picture of something neither gold or dog-like. Relevant pictures will... --- > Meetup.com offers DoFollow links to your website, so your profile can help boost your websites chance of climbing the page ranks. - Published: 2015-08-31 - Modified: 2021-08-06 - URL: https://www.infront.com/blog/colorado-springs-seo-meetup-2/ - Categories: Search Engine Optimization MEETUP. COM ANOTHER TOOL FOR YOUR SEO The Internet is a big place. Correction—the Internet is a gargantuan place teeming with data from a plethora of sources. If you thought competition was heavy in the local yellow pages, try waging a war on the web with businesses across the world. Still, local SEO is important. MeetUp. com is a social networking site made to bring locals together with like-minded interests. The websites main page features a search tool where you can narrow down the subject you’re interested in within your community. From Colorado Springs SEO to yoga, there’s literally a MeetUp for everything. Wherever your hobbies and interests lie, MeetUp a great place to connect with others in your field. It’s a cheap marketing strategy and it’s the best way to directly reach the target market within your area. DoFollow Links When a website has a DoFollow tag attached to an external link, it means that link will gain a certain amount of “link juice” from the website it was posted on. Within each MeetUp you join on Meetup. com, you have to create a unique profile to fit each group. On any profile you make, you have the option to place an external link to your website. Every link is a DoFollow, so each profile you make boosts your chance of climbing the page ranks, even if only by a little. External links, especially DoFollow, are a vote of confidence in your website from an outside source. It’s a big factor in determining your overall page rank. Utilize Anchor Text It’s important to use proper anchor text when linking to your homepage or any internal pages on your website. Anchor text is helpful to readers and any group members on MeetUp who may want to learn more about you.... --- > On Instagram use hashtags like you would SEO keywords. Think of phrases or terms to describe your brand, and use them wisely. - Published: 2015-08-28 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/instagram-seo/ - Categories: Search Engine Optimization, Social Media Can Instagram help SEO? Everyone is a professional photographer on Instagram. Over 50 millions photos are shared on Instagram every single day, and as more people discover the platform’s unique, strictly photo-based design, these numbers will likely increase over the years. By using Instagram to promote brand awareness, you can increase web traffic organically. INCREASE BRAND AWARENESS Instagram is a place where a simple photo can be transformed with vintage filters and effects, hashtags allow users to narrow down searches, and brands can produce advertisements on a more personal level. From selfies to DSLR high-quality pictures, every photograph has a place on Instagram. Maintaining an account on Instagram for your specific brand is fairly simple, but there are some things to consider before diving in head-first. For one, you have to be willing to take pictures. You don’t have to hire a professional to do this as long as you can produce quality images that utilize your brand on a frequent basis. The more “natural” your pictures look, the better response you’ll get. If it looks like an advertisement, people aren’t going to be drawn to your website. Determine whether or not the brand you’re promoting is visually engaging on it’s own, and if not, figure out a creative way to incorporate it in pictures. Utilize the profile information to promote your company with a photo of yourself, or a logo representing the brand. Don’t forget to include a link to your website on your profile! If Instagram users like your content, they’ll probably want to know more about it. Manage the Frequency of Your Posts No matter what website you’re on, spamming is never ok. When using Instagram, keep in mind how frequently you post pictures. If you’re blasting pictures over the Internet left and right, people aren’t going... --- > Social media platforms like Facebook, Twitter, and Pinterest code external links as NoFollow. Tumblr links are DoFollow, so use it for SEO. - Published: 2015-08-26 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/using-tumblr-for-seo/ - Categories: Search Engine Optimization, Social Media What is Tumblr and Why Should you use it to Help Your SEO? If there’s one thing to take away from the younger generations of today, it’s that they are not too fond of befriending parents on Facebook, and they have short attention spans. How can you market your brand to the millennials in a micro-moment when they are slowly veering away from the biggest social media platform around? Tumblr is the answer. With over 130 million blogs bursting the social media seams, Tumblr is the perfect place to improve SEO—especially amongst the younger generations. What is Tumblr Anyway? Tumblr is both a social network and blogging platform. With near-infinite scrolling power, thier users have the option to scroll past uninteresting content until they find a worthwhile post to share online via their own Tumblr blog or through other popular platforms like Facebook and Twitter. Tumblrs simplistic and fast-loading design makes it a popular social media alternative for users under the age of twenty-five. It functions like a blog so users can customize their blog posts on Tumblr with any type of content to fit a specific topic of interest. Tumblr members can make hashtag searches for practically anything under the sun and can choose to follow relevant Tumblr blogs. Big brands like Coco-Cola and Vans are utilizing it for its advertising potential, so why should you hop on board the Tumblr train? DoFollow vs. NoFOllow Links and What It Means for SEO Big social media platforms like Facebook, Twitter, and even Pinterest code external links as NoFollow. The website is unique in that all external links are DoFollow. What does that mean? NoFollow links are basically invisible to search engine bots and do not influence your page rank in SERPs. DoFollow links increase website page rank, so if you’re... --- > Drive traffic to your website by using Reddit, a mass of multiple communities, or subreddits, with users dedicated to a subject. - Published: 2015-08-12 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/reddit-com-for-seo/ - Categories: Search Engine Optimization, Social Media What is Reddit. com and Why You Should be Using It to Help Your SEO In the intricately weaved vastness that is the World Wide Web, it's difficult to find a true sense of community. Reddit. com is just that--a community. Actually, Reddit. com is a mass of multiple communities, or subreddits, each with hundreds of users dedicated to a specific or particular subject. Although Reddit might not be able to compete with the numbers of sweeping social media platforms like Facebook or Twitter, it's the only place where you can dig deep into a target market. So, how do you use Reddit the right way? How Reddit. com works Reddit is like any content sharing website. Users post questions, interesting videos, pictures, articles, or ideas that might spark an interest with other Reddit users. These posts are up voted or down voted by users based on relevance or interest. If a user has a great question that requires great answers, the post is likely to get up voted to the front page. But generic marketing posts made to sell a product or get website traffic are easily spotted by the savvy Redditor. If you're an SEO marketer trying to advertise your company or website on Reddit, users will likely spot it, and your post will be down voted deep into the well of outcast posts. The best way to make the most out of Reddits potential is to blend in with the community. Before you post, take the time to study the website and it's users. You'll see that the community is tight-knit--especially within the subreddits. Take Advantage of Subreddit Markets What makes Reddit so unique are the subreddits that divide the billions of users into managable groups of people. The subreddits are specific pages within Reddit dedicated to... --- > Google and other search engines use machine learning and AI artificial intelligence to present a user with the most relevant search. - Published: 2015-08-07 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/how-does-machine-learning-ai-affect-seo/ - Categories: Search Engine Optimization What Does Machine Learning & Artificial Intelligence Mean For SEO? Google and other search engines use machine learning and artificial intelligence to present a user with the most relevant search. How does this affect SEO in the future? You may have asked yourself at a time, “How does Google’s search algorithm work? Why is my website not ranking? ” Well, you’re right there with thousands of other businesses that have been stumped by the search engine giant. How and why Google works the way it does are important questions to ask yourself when trying to rank your website. It’s crucial to keep in mind that SEO isn’t just a bunch of fairy dust. It’s also not simple. There are many essential elements to take into account when trying to rank your website. Just remember it’s not an overnight process. A Simpler Time for SEO Let’s take a step back about five to ten years. An archaic time for SEO and internet marketing. The term “internet marketer” back in 2005 was almost derogatorily segregating a clique of spammers, phishers, and anybody who wanted to shove a product in your face online. Here’s the kicker, it worked. Many people could rank their site within days simply by spamming, keyword stuffing, and building completely irrelevant backlinks. The Downfall of “Black-Hat” Techniques Moving to 2012, Google decided to make semantic search more relevant and announced the use of AI & ML. This means no more spam content, no more links that were unrelated to your website, no more ghost pages & island pages on your site, and the downfall of keyword stuffing, metadata manipulation, and irrelevant traffic manipulation. How Google’s Algorithm Works Now Google’s search algorithm is broken down into many components. This is the only way Google can stay on top of the... --- > Lets Put Colorado Springs on the Map workshops and seminars. Workshops include Google Maps verification and set up - Published: 2015-07-22 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/free-google-maps-help/ - Categories: Search Engine Optimization Infront Webworks expands free services for businesses to "Get their Colorado Springs Business on Google Maps". In early June Infront Webworks announced a series of "Let’s Put Colorado Springs on the Map" workshops and seminars. Workshops include Google Maps verification and setup, a lesson about how to gain a stronger presence on Google Maps, consulting, and even free Google Giveaways, as well. Let’s Put Colorado Springs on the Map is part of Google’s Get Your Business Online program and aims to bring community members, business owners, and civic leaders together to help small businesses succeed on the web. Businesses with complete listings on Google Map Pin search results are 2x as likely to be considered reputable and businesses that are online grow 40% faster than those that aren’t. “The response to helping our local Colorado Springs businesses expand their reach online has been amazing and we couldn't be happier to expand and simplify the program with the launch of the new website. ”, said Mike Hodgdon, Director of Marketing at Infront Webworks, who added "It's important to note that none of this would even be possible without Google and local organizations like the Colorado Springs Regional Business Alliance. They've provided amazing support and help. " Need Google My Business help? Then get in touch and we'll discuss how we can optimize your listing and improve your marketing strategy to help bring more customers to your business. --- > Industry leader Josh Bachynski had a hangout with Infront’s Craig Mount sitting in. Josh has 14 years of search industry experience. - Published: 2015-07-17 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/seo-strategy-2015-hangout/ - Categories: Digital Marketing, Google, Interviews, Marketing, Search Engine Optimization, SEO Case Studies Industry leader Josh Bachynski had a hangout with Infront’s Craig Mount sitting in. Josh has 14 years of search industry experience, a PhD, has been featured on Moz through Whiteboard Fridays (including one of the top WBF’s for 2014), and to top it off has an upcoming Ted Talk about Google search. In this Hangout, Josh explores Google updates, his theories on the behind-the-scenes workings of the algorithms, and provides his unique insight into what websites can do to increase their quality factors. Josh is a small business champion. His theory about Google measuring quality through web browsers and mobile devices overlaps with an existing UX theory Craig has been onboard with (and practices in his SEO strategies) for a while. Josh provides refreshing insight into why user experience should be the #1 factor for SEO strategy in 2015 in all markets, including local. In fact, a primary takeaway for the ma & pa shops reading- you can rank in the local algorithm. Switch your focus to positive interactions with your consumers and work every day to provide them with a seamless, friendly experience across all of your interactions with each other, including the digital ones. Check out the Hangout below and be sure to follow Josh on Twitter- @joshbachyinski Save --- > Infront Webworks has been voted best website design & development company in Colorado Springs by Colorado Springs Business Journal. - Published: 2015-06-29 - Modified: 2020-11-25 - URL: https://www.infront.com/blog/best-web-company-in-colorado-springs/ - Categories: Awards Infront Webworks voted #1 Web Company in Colorado Springs The Web Development and Internet Marketing company takes first place in Colorado Springs Business Journal’s “Best in Business” competition event for 2015 June 29th, 2015 Colorado Springs – Infront Webworks, a web development, web design, and Colorado Springs SEO Agency that has provided both web development and internet marketing services to businesses in Colorado Springs, Denver, across the country and around the world for over 20 years, has taken first place in the Colorado Springs Business Journal’s “2015 Best in Business” contest. "It is truly a pleasure to have the Colorado Springs community and our clients vote us into the number one spot; we are grateful to be recognized for our commitment to the industry. " - Matthew Palis, President of Infront Webworks, Inc. The journal brought back this competition in 2013 after taking a hiatus in 2010, to showcase what people in town think are the best companies in over 70 categories. The general public is encouraged to vote, but to avoid ballot stuffing only ballots from voters who voted in at least 15 different categories are accepted. What Makes Infront The Best? Their Team! Infront’s team comes with a plethora of experience in all web categories. In their Web Development & Design team, they not only have the knowledge to take on any web project on any platform, but to make a great website according to 2015 design standards. Then, once your website is completed, their marketing team has the skill in Search Engine Optimization (SEO) and Digital Marketing to help your website get found on Google! “We are very excited to rank as the "Top Website Development and Online Marketing Company in Colorado Springs this year, our team works hard to deliver the highest level of customer service... --- > From 2013 to 2015, SEO has changed significantly. Are you doing it right? You should know that “SEO” is always changing and evolving. - Published: 2015-06-11 - Modified: 2023-06-22 - URL: https://www.infront.com/blog/what-seo-means-in-2015-a-guide-for-business-owners/ - Categories: Search Engine Optimization SEO in 2015: A Guide For Business Owners Search engine optimization (SEO) has changed. Are you doing it right? Or are you still using techniques you read on Moz or SEJ from 2009*? SEO is a moving target. It always changes. From 2013 to 2015, there were thousands of updates to the Google algorithm alone. *This post is not an attempt to discredit Moz, SEJ, Search Engine Land, or any similar site. They would likely agree— an article written 6 years ago holds little value in 2015. SEO isn’t quite SEO anymore. SEO is a marathon, not a sprint. Keeping up to date with search engine activity is very important. That means continuing education daily. You must learn the methodology and evolve strategies alongside Search Engine algorithm changes. In 2015, SEO works best alongside Digital Marketing as a whole. With today’s search queries, you will see much more natural language influenced by results. It’s not just about building traffic to a website anymore. There’s much more to it; user experience, site accessibility, generating traffic from multiple referrals from different states (for national ranking factors), content development and marketing, social media integration, mobile-friendly and responsive websites, and so much more. The primary goal of an SEO strategy now is to give ROI to your client. This means providing Google with the means to rank you, converting traffic, building traffic, and giving potential customers a reason to be on the page by optimizing content. If you want to really optimize a website for search, you need to be doing all of those things. If it's all for the sake of search optimization, well then that would be SEO. The same acronym, but has a different meaning. Let’s touch on user experience and site accessibility. These are important metrics to factor in when... --- > Link-building is a strong way to improve your search ranking on Google, but many people fear that the practice of link-building is now dead - Published: 2015-06-03 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/link-building-isnt-dead/ - Categories: Search Engine Optimization Link-building has created quite a bit of controversy in the digital marketing world. While it is a strong way to improve your search ranking on Google, many people fear that the practice of link-building is now dead due to the overwhelming amount of disingenuous practices. However, proper link-building and Google's ever-increasing intelligence means that links are still relevant and valuable if they're organic. The History of Link-Building - And Link-Building Spam When link-building was first discovered as a way to quickly climb Google's search ranks, things went a bit haywire. To Google's search bots, more links to a site meant more popularity, and the rank was adjusted accordingly. So of course, businesses naturally wanted a way to gain more links and often ended up taking shortcuts. We all remember those "link farm" pages that would come up in Google results, where the site was just a huge list of spammy links. At this time, links were bought and sold in the millions without any form of punishment. Since then, and since the Penguin update to Google's algorithm, this practice has been cracked down upon heavily. Google is now better able to recognize inorganic links, which led to the penalization of sites that feature them. This is what stemmed the belief that link-building was dead. Link-Building Is Still Very Much Alive Link-building is now more valuable than ever. The fact that Google is able to recognize genuine links means that a lot of competitive sites will be cut out of the race, which is great for sites that have real links. Genuine links are a little harder to build, but the end result is worth it. In fact, good link-building is now critical to a ranked website. A ranking study in 2014 found that backlinks have actually increased in importance to... --- > An easy guide to show you how content marketing and social media marketing will help your business. - Published: 2015-05-28 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/social-media-content-marketing-101/ - Categories: Search Engine Optimization, Social Media How should my business share content on Social Media? There are some do’s and don’ts when it comes to sharing and linking content on Social Media. This is a demonstration of how Social content should be shared and linked. This graph will be explained in depth. When you have Social Content that you've created (whether it be an article on your site, an article on a different site, a video you produced, shared content, etc. ) it should be shared and linked throughout the proper channels. These are just a few tips that you can use to optimize your content on Social Media. How you should be sharing your content: As a side note, I’d like to point out that you almost always want to start off using Facebook to post your content. Now, let's start at the top. When you create Social Content it should be linked to a direct webpage. There are two ways of doing this, you can either include the webpage you're targeting on your Facebook (or whatever platform) post, or you can include your Facebook post on your website using Facebook SDK Embed tools and Google analytics. This works by creating tracking pixels for each webpage from both your social sites and Google Analytics. This content should also be linked to indirect pages as well. Indirect pages would be web pages with similar content but not your personal webpage. This means that if you're posting something important on social media about your business (article, press release, video, etc. ), then you can share your social link on other sites about business or post about your business. This includes other Facebook pages as well, blogs, and your own homepage. Then we just make sure that our direct webpage is linked to the indirect pages as well... --- > Google will be replacing the domain names of pages with the real name of the company or website to effectively display on mobile search - Published: 2015-05-14 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/mobile-search-site-name/ - Categories: Search Engine Optimization Google’s Mobile Search Results Soon to Show Site Name Google is constantly making changes to its search result pages in order to improve the efficacy and intelligence of its algorithms. One of the more recent changes they have implemented is meant to change the way mobile search results are shown. In addition to providing preferred placement to mobile-friendly sites, they announced on April 17th 2016, their plan to change the domain name with the company or websites real name for mobile searches. With so many consumers using mobile devices for searching, it's only natural that Google would want to cater to this rapidly expanding trend. URL Domain Names May Be No More Google will be replacing the URL domain names of pages with the real name of company or website to more effectively display what website is being viewed on the mobile phone. Before the change, mobile searches would often result in results that listed partial URL’s that did not identify to the user what website they would be clicking through to. Having the site name properly displayed in the search results clearly tells searchers what company or website they are visiting before the click. By utilizing structured data format webmasters can control what “website names” and “breadcrumbs” are displayed in their mobile search results. Following some simple guidelines Google has outlined (be reasonably similar to your domain name, be a natural name used to refer to the site, such as "Infront Webworks," rather than "Infront Webworks, Inc. ", be unique to your site—not used by some other site, not be a misleading description of your site) in their “Developers Blog” you can also provide more than one possible name for your site, and let Google Search algorithms choose between them. In order for Google to recognize your markup as... --- > Visit us to learn how to optimize your E Commerce website. Infront Webworks has the leading Marketing team in Colorado Springs. Visit us today. - Published: 2015-05-08 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/on-site-optimization-for-e-commerce-websites/ - Categories: e-commerce, Search Engine Optimization On-site optimization refers to the work done on a website so that it ranks more favorably in the search engine results pages (SERPS) for keywords related to that website. It is an important process for all websites, but it is particularly detrimental to ecommerce websites because whereas other websites may only be used as a tool to simply broadcast information about a business, the website of an e-commerce business is the lifeblood of that business. So let’s get into what on-site optimization is for an ecommerce website like BigCommerce, Shopify, WooCommerce and Zoey. Relevancy It is important to separate all products into related fields. If you sell candles, for example, you want to have a page dedicated to each type of candle. Scented candles should have a separate page, and it should then be broken down into fruit fragrances, nature fragrances, etc. The more specific you can be on every page of your site the better. All the products on each page of your website should be as closely related as possible. Content The content on each page of your website should be relevant to one particular keyword phrase. That should be the product or service you offer on that page. Again, the reason to break your products out in as many categories as possible is to gain the advantage of showing up in SERPs for those keywords. Usually, about 500 words per page is what is recommended. Use highly searched keywords, but at the same time, write for people, not robots. Meta Data Metadata, which is the meta title, description, and keywords that can be added to each page of your website, should be the first place to look to optimize your site. It would be impossible to describe out exactly how to optimize this component because every CMS... --- > Infront Webworks has developed a brand new website for two great local clients in Colorado Springs. Visit us to learn more. - Published: 2015-04-16 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/new-website-launches/ - Categories: Web Design At Infront Webworks our motto is websites, marketing, and cloud strategies that work. Well, businesses in the community have started to take notice because two significant and well-known companies, Discover Goodwill of Southern and Western Colorado, and ISSAC, have turned to us to develop their websites, and they are both launching this week! Goodwill, the thrift retail giant has been a client of ours for several years now. We developed their last website back in 2010, but just like all companies, their needs have evolved in five years’ time: they’ve added features and widgets; there’s a lot of new information on their website, and some new navigation features have been added. All of these items led to somewhat of a cluttered experience for their visitors, and it became apparent that it was time for a redesign. Over the last few months that is exactly what our awesome web developers and designers have been working on. Their new site features a redesign of their navigation system, and a restructuring of the site altogether, to reflect a cleaner and more seamless website browsing experience. ISSAC is a brand new client for Infront. They are a prominent Science and Technology company based here in Colorado that received the STEM (Science, Technology, Engineering, and Mathematics) Champion Award from the Colorado Education Initiative in 2014 for their exceptional progress in the science community. They are constantly at the cutting edge of new technologies, and we’re proud to have them as a client. Their new site also launches today. We built ISSAC’s new website on a Sitefinity content management system, which is used by many major corporations throughout the world, as well as by smaller-sized companies. That’s because Sitefinity is a great platform for handling websites of all sizes. We’re very excited about these new developments... --- > New algorithm adjustment affecting any website with so-called doorway pages that Googles Search Quality Team finds harmful to the users search experience. - Published: 2015-04-16 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/are-doorway-pages-bad/ - Categories: Search Engine Optimization As the seasons change once more, so do Google's rankings and algorithms adjust. In this case, any website owner, webmaster or search professional that is striving to maintain their SEO credibility and website rankings should take the time to review Google's doorway page update. The update is a new algorithm adjustment affecting any website with so-called "doorway pages" that Google's Search Quality Team finds harmful to the user's search experience. Google has stated "Sites with large and well-established doorway campaigns might see a broad impact from this change. ", which most SEO professionals would consider a "warning". The definition of a "doorway page" can be broad, but to help figure out whether or not your website is at risk, let's break it down. Doorway pages, in their most basic form, are any number of pages that rank a website based on generic keywords or phrases that have little to do with the content found on the linked page. These doorways are intended for search engines only and are primarily used to increase web traffic for a main domain or website. A lot of the time, doorway pages do not serve a huge purpose for the human audience. Any click on these doorways allows an increase in traffic for the main page of the website. It's a sneaky way of aggravating search engine users and tricking them into viewing content they don't want to see. Let's say a person types "Animal-shaped cookies" in Google's search engine and hits enter. They click on a link and somehow end up on a webpage full of very specific information about the recommended diet for an exotic pet. Where did that come from? General keywords can bring up these doorway pages on the search engine and send frustrated searchers in the wrong direction. It's like... --- > Step-by-step guide to putting your Colorado Springs business on Google Search, Google my Business (the Google search pin) and Maps. - Published: 2015-04-14 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/colorado-springs-business-google-search-maps/ - Categories: Search Engine Optimization Step-by-step guide to putting your Colorado Springs business on Google Search, Google my Business (the Google search pin) and Maps whether you have a website or not. Currently only 37% of Colorado Springs businesses have claimed their business and it is totally free. Over the coming weeks Infront Webworks through our “badged Google Partnership” will be hosting free workshops to assist interested businesses to get Colorado Springs businesses on the google map, please follow this blog to keep informed on upcoming dates. For those Colorado Springs Businesses interested in confirming your listing status, and either adding one or updating and or verifying a current Google Map Listing (Pin), please see the detailed instructions below. 1. Visit https://www. gybo. com/co/colorado-springs/business and search for your business to see if it appears on Google Search and Maps 2. You will see if your business is on the map. If it’s complete, nice work! If it’s incomplete, click the button labeled “Complete Your Information. ” If your business isn’t on the map at all, click the button labeled “Let’s Get Started 3. If your business appears in the results, click on it. If not, click the link labeled “Add your business” under the last option, “None of these match. ” 4. Enter or edit your business details here. Select a category for your business. Don’t worry if you can’t find the perfect category— just choose something close. You can add more business details later 5. Keep your residential address private, and/or add a service area to your business, by checking the box labeled “I deliver goods and services to my customers at their location. ” Then, specify the service area where you do business. 6. Agree to the Terms of Service and confirm that you are authorized to manage this business. 7. Verify that... --- > Big changes are coming for Google rankings. Ensure your website is ready by having a mobile friendly site today. - Published: 2015-04-09 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/why-every-company-needs-a-mobile-friendly-site-in-2015/ - Categories: Mobile Websites In light of the announcement of Google's new algorithm, companies are scrambling to get on board with mobile-friendly websites. Some companies have been resistant to the change, but new Google search methods all but mandate that companies have mobile friendly versions of their websites in 2015. Unfortunately, websites without mobile friendly capabilities will now be penalized by Google's ranking algorithm. Aside from ranking with the new algorithm, it is evident that companies who implement mobile-friendly versions of their sites see greater SEO benefits. In a recent study, market researchers found that 80% of searches are conducted on a smartphone, making them the second most popular search device. Aside from fulfilling Google's ranking criteria, organizations that implement a mobile-friendly site see several other benefits to marketing and revenue. Grab, Retain, and Convert Consumers When a user performs a search, the top-ranked websites will show up at the top of the list. All Internet users know this. But now, sites will be labeled as to whether or not they are mobile friendly. A user conducting a search is obviously going to choose the mobile-friendly site to avoid having to pinch, swipe, scroll, and zoom to navigate a desktop site. Over time, this will lead to a higher CTR (click through rate) for mobile sites - and more precious time that your site could spend converting browsers into buyers. Make It Easy For the Customer to Purchase Consumers are spending less and less time putting up with sites that are not user friendly. In an age where thousands of businesses have beautifully designed and easy-to-use mobile sites, it is just not worth it to consumers to navigate through a confusing or broken mobile page. If a company wants to convert site visitors into paying customers, they need to invest in a mobile website... --- > Social Media and SEO are very important in your quest to be found online. Here are some tips to keep in mind when marketing through Facebook or Google. - Published: 2015-04-08 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/seo-and-social-media-tips/ - Categories: Search Engine Optimization, Social Media 9 Things to STOP doing with Social Media & SEO Social Media Marketing and SEO (Search Engine Optimization) are still relatively new forms of marketing. As a business, you can do many things that make you look great in the eyes of Google and your audience, but there are also many things businesses do that are obsolete and can make you suffer in the long run #1 – Advertising directly to your fans or followers If you have any kind of following on Social Media, you may want to advertise your products to them directly. This is a big “no-no”. People on social media are interested in trending and interesting content that they can have the opportunity to engage in. They’re not so interested in following links to your website and looking at products all day long. This will cause people to stop following you. Instead, give them an opportunity to sign up for a newsletter and display your product or service to them through email. This also gives your potential customer the opportunity to contact you directly, which is what we all want, right? #2 – Worrying about your follower count I know you may think you will seem more trustworthy, legitimate, or “cool” with a large following, but in the end, this could hurt you. If you are following tons of people on a daily basis in order to gain a following, your audience isn’t going to be people interested in your business, and they’re not going to engage in your posts. Social sites, as well as Google, analyze how many of your followers are engaging, and if the ratio is low then your content will not spread throughout social platforms. Instead, worry about engaging with the audience you already have while putting out great content and more... --- > The Google April 21st “Mobile friendly deadline” is approaching pretty quickly, and with it comes some changes to the SEO world. - Published: 2015-04-02 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/mobile-search-traffic/ - Categories: Search Engine Optimization The Google April 21st “Mobile-friendly deadline” is approaching pretty quickly, and with it comes to some changes to the SEO world. Google announced these changes will affect mobile searches in all languages worldwide and will have a significant impact on search results. Though they haven't specifically outlined the details of the new algorithm, it is certain that it will focus on using mobile friendliness as a ranking criterion. If your website is currently mobile-friendly or you have made plans for it to be before April 21st, get ready to enjoy a potential boost in Google! A few details regarding the 21st that were released: In order to determine mobile-friendliness, Google bots must be able to search CSS and Javascript. Tablets are not affected. A mobile index is being created, which Google will release at a later date. Mobile friendliness is determined per page, not by the overall site. With that in mind, many companies are scrambling to get their websites optimized for mobile devices. For testing your website a couple of great resources are: Google Webmaster Tools- get a full list of mobile usability issues across your site using the Mobile Usability Report. Google Developers Mobile-Friendly Test- This test will analyze a URL and report if the page has a mobile-friendly design. Whether trying to build a completely new, dedicated mobile site or a more costly responsive design, the choice is up to the company. When considering the two, companies should weigh the pros and cons of both sides. Mobile Sites A simple mobile site is a separately constructed, independently functioning site built specifically for mobile devices. Multiple sites are built for each type of resolution or device. Because the site is separate, it offers more design customization. Mobile sites may not have as much content as a regular site,... --- > While some strategy implementations, like a streamlined website, are must-haves, they take time to develop. Here are some practices to help you improve today. - Published: 2015-03-23 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-to-improve-your-online-marketing-today/ - Categories: Digital Marketing New and seasoned companies in the e-commerce and online marketing space are all looking for new ways to improve their processes and get more results for the money they invest. Luckily, there are several ways that marketers and other online focused professionals can improve their marketing efforts. While some strategy implementations, like a streamlined website, are must-haves, they take time to develop. Here are some practices to help you improve today: Get on social media for 30 minutes – See what your customers are talking about and get engaged in the conversation. Use your company’s personality to talk about what matters to people who are interacting in the space. Respond to user comments and send out a heartfelt promotion. Not everything has to be carefully crafted, and sometimes a personalized note means more to consumers than any market-speak heavy plug. Look at your content – Read though your website or blog and think about how that would strike you as a consumer. Just absorb the information for a few minutes. Sometimes taking a step back without the lens of a strategist can help you see holes in your strategy. Is the voice the same throughout your site? Does the language reach out to consumers in a personable, but professional manner? What else would be helpful on the page if you needed the product or service? It may occur to you that your company’s website is completely missing the questions that most site visitors would be asking. Catch up on the latest and greatest – There are innovative practices coming out every day from in-store mobile use analytics to streamlined analytics. Look at the news and dream about the future for five minutes. Staying doggedly on a task can be beneficial sometimes, but to stay relevant, you also need to exercise... --- > Facbook is an underutilized tool for business marketing. Visit us to learn how to use it for your business effectively. - Published: 2015-03-20 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-to-use-facebook-for-business/ - Categories: Social Media Social media and Facebook, in particular, is a great tool for marketing your business online. The problem is that many people don’t know how to use it to its fullest potential. In this post, we will go over the basics of getting started on marketing your business on Facebook properly. So the first step, if you have not done so already, is to create a Facebook page for your business. You can do this easily by logging in to your Facebook account and selecting “Create the page” from the left-hand menu bar. Simply go through the steps of filling out information about your business. Most people think that at this point their business page is completed, but it’s actually not. What you have just created is a regular Facebook page. The next step is to visit business. facebook. com to create a business account. When you arrive at the page and select “Get Started” you will be taken through a very quick and easy registration process that gathers information about you and about your business. Simply answer the questions as accurately as you can. When you have completed the registration process you will be taken to your business manager page, where all your business pages are listed. At this point, you will only have one business listed because you have just created the account. Now there are two more things you need to do before you can start posting as your business: First, click on the name of your business, listed under the column, “Name”. Second, click on “Use Facebook as your Page” in the upper right of the screen, and accept the confirmation pop-up message. Now you can actually post to Facebook groups as your business, as long as the group allows business postings, and many, if not most,... --- > Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. You need mobile-friendly content. - Published: 2015-03-16 - Modified: 2021-08-06 - URL: https://www.infront.com/blog/mobile-friendliness-seo-ranking/ - Categories: Search Engine Optimization On April 21 Google Adds Mobile-Friendliness as a Ranking Signal. Are you ready for the change? When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, Google's algorithms are adapting to these usage patterns. In the past, they've made updates to ensure a site is configured properly and viewable on modern devices. Now it's easier for users to find mobile-friendly web pages and they've introduced App Indexing to surface useful content from apps. Google has now announced two important changes to help users discover more mobile-friendly content: 1. More mobile-friendly websites in search results Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices. Check how mobile-friendly your website is now --- > Security is one of the top concerns for people shopping online today. People pay bills, handle their banking, and do the majority of their shopping online. - Published: 2015-03-12 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/sitewide-ssl-seo/ - Categories: E-commerce Sites, Search Engine Optimization Security is one of the top concerns for people shopping online today. People pay bills, handle their banking, and do the majority of their shopping online. Many know to look for the green padlock and “https:” sign beside the URL, and when that doesn’t show up, consumers become wary. Even if they don’t understand the ins and outs of security, they know what that symbol means and won’t complete a transaction. Here are some of the main reasons you should consider adding sitewide e-commerce SSL certificates to your website: It improves your website rankings – Every company that does business online is interested in improving website rankings. Having sitewide SSL certificates is one way to improve rankings. It promotes confidence in the site and reflects well on the brand as being proactively engaged in consumer identity protection. Security - It decreases the chance of a peripheral attack. By only having a login page that includes the SSL certificate, the rest of the site is open for message interception and impersonation. Both the consumer and the company can be targeted and scammed through hacks coming from unsecured pages. SSL certificates provide notification to users that a site’s identity has been verified and is safe to view. Proactive security measures that increase consumer confidence are a win-win in the e-commerce world. A combination of SSL secured and non-SSL secured pages can be more complicated – The configuration required to move back and forth between secured and unsecured pages can lead to pop-up messages that decrease consumer confidence. Many consumers will go to a competitor site as soon as they encounter a problem or something remotely suspicious in the current site. There’s not another secure alternative – You may be concerned about the minimal time lags adding sitewide SSL security will cause for... --- > Content marketing like SEO is an ever changing, ever evolving marketing medium. Learn what to expect for the upcoming year. - Published: 2015-03-09 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-content-marketing-is-changing/ - Categories: Search Engine Optimization Content marketing is a constantly evolving field that requires bloggers, internet copywriters, and online marketing experts to stay on top of their game to keep their websites relevant. For savvy marketers, the changes are only for the better. Content budgets will see greater ROI as the new era of digital marketing becomes more sophisticated and businesses can better connect with their audiences. Greater Personalization The landscape of content marketing is becoming increasingly fragmented as consumers have more information at their fingertips. To put this in perspective, if the amount of current information available online were the size of a tennis ball, in twelve months it would be the size of the sun. Companies are beginning to feel pressured to closely monitor consumer behavior and deliver highly-useful, informative content for very specific issues that relate directly back to their products and services. White Papers Are Disappearing Storytelling, anecdotes, and personal experience trump lengthy, technical documents. Narrative science is a recent trend in which data is digested by copywriters, and told in a rolling story that better reaches listeners. This humanizes otherwise complex data and makes it more interesting to read. Internet users want fun content that gets them engaged in the conversation. The most successful digital businesses run blogs where customers regularly swarm the comments sections. Mobile Usage Dominates 2014 was the first time mobile devices were more used than personal computers. More than 80% of customers use their smart phones to shop for goods and services. 89% of time spent on media is through the use of mobile apps. Average monthly mobile web and app use has increased from 23 hours per month to 30 hours. Therefore, businesses are increasingly focusing their content marketing budgets on delivering content that customers can read quickly on smaller screens. They are also using... --- > Planning an online marketing campaign or crafting blog posts requires knowing the target audience. - Published: 2015-03-04 - Modified: 2020-11-25 - URL: https://www.infront.com/blog/analytics-improve-content/ - Categories: Google Analytics Planning an online marketing campaign or crafting blog posts requires knowing the target audience. Google Analytics is a powerful tool that can provide insight on what content your customers prefer and help you understand what kind of demographics your site is reaching. The kind of data Analytics collects includes how many people visit your site, which keywords they used, and which links brought them to your site. The following methods and tools are designed to help you adequately tailor your content. Google Analytics Experiments Skillful use of SEO and proper ad placement will bring visitors to your site, but the real challenge lies in keeping their attention. Consumers need to easily find the information they are looking for; if they can’t, they will switch to another site. Google Analytics Experiments (GAE) increases newsletter signups and conversions by providing three, essential functions: It collects data on random samples of users and contrasts different websites’ performances. It allows you to set goals, so you can manually “stress test” keywords and landing pages. It lets you set the scope of the experiment. GAE allows you to create multiple versions of the same landing page at the same destination URL. When a user enters your site using a clickable ad, you can then directly compare the viability of similar content. Overview Analytics This tool is an easy-to-read set of data that graphs usage over time. It will tell you how many users have visited your site, the number of page views and sessions, the average number of pages visited by each person, how many new users and repeat customers you receive, and the average length of each session. This is a nice splash of data that gives a brief overview of site performance. As this data is tracked over time, it allows you to... --- > You need to build links to gain organic search results, but how you go about getting it could help you, or hurt you - Published: 2014-12-02 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/link-building/ - Categories: Search Engine Optimization What is link-building? Link-building is the process of gaining links that point from external websites to yours. It's important to have because the more high-quality websites link to your website the more likely it is that your website will rank higher in search results for keywords pertaining to your site. You need it for organic search results, but how you go about getting it could help you, or hurt you. The internet’s maturity process over the past several years has included the revelation that anybody can pay for links, and obviously that doesn’t necessarily mean your page contains the most relevant information to the search. Therefore, search engines have begun to keep track of the quality of the links that point to your web pages, and to ignore, and even penalize those pages that have links coming in from link farms, and from sites with little content value. For this reason you must be choosey when it comes to which websites you allow to link to yours. How do you get good links? At the end of the day marketing is about networking. Ask your business affiliates, vendors, or even those who are in relevant, non-competing verticals to link to your website from theirs. Cross-linking (when two websites link to each other), while not recommended in most cases, is a good practice when it is between two relevant websites (a guitar lessons website, and a musical instruments website). There are also many search engines that you have not heard of that you can submit your website to. That’s right, Google, Yahoo, and Bing are not the only ones out there. There are many valid search directories out there. Submitting your website to these sites is an example of ‘good’ link-building. Lastly, the use of off-site channels you have control of... --- > Windows server 2003 end life is fast approaching, and if you have a Classic ASP site you need to prepare. Call Infront today. - Published: 2014-11-11 - Modified: 2019-12-02 - URL: https://www.infront.com/blog/windows-server-2003-end-life/ - Categories: News & Events Microsoft is ending support for its Windows 2003 server in July 2015. What this means for owners of Classic ASP sites is a mandatory switch to ASP. net, right? No! What your web hosting company may not know is that you can keep your Classic ASP site, and simply move it to a Windows 2008 Server. That’s right, you can keep your Classic ASP site, and run it on Windows 2008 OS with all the up-to-date security features. Let’s get into some details about this issue. Do I have to change my website? No. You can keep your Classic ASP site into 2015 and beyond. Since most Classic ASP sites have historically been hosted on Windows 2003 servers, all you have to do is move it from a Windows 2003 server to a Windows 2008 server. Do I have to change hosting servers? Yes. You will be vulnerable to attack as soon as Microsoft ends support for Windows Server 2003, and discontinues the making of security patches for it in July of 2015. This exemplifies the cat and mouse game Microsoft plays with hackers: they try to break into a website; Microsoft installs security updates for that server. These security updates keep hackers at bay, and keep the website safe. However, when there are no more security updates, and Windows server 2003 is left to fend for itself, the floodgates will be open to hackers and they will eventually find a way to compromise the site. So while you don’t have to change your website, you do have to move it to a server that is being regularly supported with security updates. How Long Will it Take to Move the Site? Moving a Classic ASP site from Windows 2003 to Windows 2008 takes our developers at Infront Webworks between three... --- > What is a 301 redirect? How do you put one on your website, and why would you need to have 301's? - Published: 2014-10-22 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/301-redirects-how-and-why-to-use-them/ - Categories: Search Engine Optimization Effective use of 301 Redirects for SEO A 301 redirect is an operation typically done by an SEO or web developer to permanently give one page or site the benefit of another page or site’s SEO rankings. An example is if your company decides they need a new website. In order to keep the old website’s rankings in search engines, which brought in visibility, business, and revenue for the company they would place a 301 on the old site. What this does is it tells search engines to treat the new site like the old site, and to place the new site into any instance where the old site might normally show up in the SERP (Search Engine Results Page). There are several options with a 301 redirect: you could simply redirect one entire site to another, however, in order to reap the most benefit from this procedure you should place a separate 301 redirect on each and every page on the old site that generates significant traffic to its equivalent in the new site. In other words, if you had www. my-old-plumbing-company. com/contact, and if that specific page generated a lot of traffic then you would want to place a 301 redirect on it and tell it to point to www. my-new-plumbing-company. com/contact. A new website is not the only example where a 301 redirect would be used: it could be used in the case of a company who has bought another one in the exact same industry as the first. In any case, however, the old website, is functionally dead. Even if you haven’t turned off the hosting for the original site (which you should because why pay for something you’re not using? ), as long as the 301 redirect is on the old site it won’t appear... --- > Google has recently updated their AdWords policy in order to bring more transparency to the customer. Find out who it affects. - Published: 2014-10-21 - Modified: 2020-11-25 - URL: https://www.infront.com/blog/adwords-agency-policy-update/ - Categories: Google Adwords Google has recently updated their AdWords policy in order to bring more transparency to their customers. There are two main points to make about this policy update: first, if an advertiser who is running AdWords through an agency asks for his/her Google Customer ID, the agency has to provide it; and second, the agency must tell the advertiser how much they are charging for the management of that AdWords account. Let’s dig into each of these new policies to find the significance of each, and who it affects the most. An AdWords Customer ID is the customer’s unique identifier to Google AdWords. It is the information needed in order to find out specific information about an account: how many clicks an ad campaign is getting, ho This new policy gives AdWords customers the ability to call Google AdWords, just like the agency can, and discuss the agency’s handling of their account. You might want to do this if you have concerns with the performance of your campaign, or with the way your AdWords agency is conducting any aspect of their business with you. w much money is being spent, and anything else about that account. Without a Customer ID an advertiser cannot call Google AdWords to talk about his/her account in detail. Now, it should be noted that the vast majority of AdWords agencies I’ve come across are competent, professional, and willing to discuss a client’s account in great detail with them at any time, but this policy addition is a safeguard to help ensure that customers don’t get mistreated, and that agencies really know what they are doing. Again, I have worked at numerous AdWords agencies, and they have all been very respectful of the client’s wishes, but this simply strengthens the confirmation that agencies have their AdWords customer’s... --- > Google updates its search algorithm regularly. Some updates are more significant than others. Panda 4.1 is quite significant. - Published: 2014-10-07 - Modified: 2019-12-02 - URL: https://www.infront.com/blog/googles-panda-41-update-who-will-it-affect/ - Categories: Search Engine Optimization Google updates its search algorithm several times throughout each year. Some updates are more significant than others, and the latest one, known as Panda 4. 1, is one of the more significant ones. Here are the details. Panda 4. 1 updates began to take effect on September 23rd of this year, and it has been sending ripples throughout the internet. It seems to affect sites with affiliate content. By content what exactly is meant is the words on your webpages. That is your content. Google places high value on content that is useful to the user, and that are relevant to the theme of the website. One of the potential victims of the Panda 4. 1 update, therefore, is any website that has “thin” or “weak” content. This means content that isn’t really useful. This is especially true if that page has a link to an affiliate site for the purpose of purchasing something. We’re not saying affiliate sites are bad, but if the product or service you are selling is not on your website then you at least have to have some new information that gives the user substance. It must be something other than, “buy this watch here”. If you are not providing any new information that users could find useful then you shouldn’t create an affiliate site. Another potential victim is any site with broken links. Now, this is nothing new, broken links are something that you want to avoid, but it’s believed that Google is cracking down even harder on this issue with the latest update. Broken links are just what they sound like, links that are on your web page, but when you click on it, it takes you to a page that doesn’t exist, or doesn’t work properly. It seems that the message Google... --- > After nearly three years of a worth-while experiment Google ends authorship. Find out why. - Published: 2014-09-03 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/google-ends-authorship/ - Categories: Google For two years Google offered "Authorship" to the writers among its user base, which provided a portrait of the writer that was sometimes featured next to the writer’s article in the SERP (Search Engine Results Page). The anticipation behind this effort was that if there was a portrait of the author next to the article more people would click on it, so this was a way to reward authors who participated in the effort. Soon after launching, however, Google found that most people didn’t want to be bothered by the process of linking their blog to their Google+ page, if they had one to begin with, and so it turned out that most people did not even attempt to gain authorship status. Then it was discovered that when there was a portrait of the writer next to the link, it didn’t affect user behavior very much. That's to say that they found that having a portrait of the writer next to the article, on average, did not reportedly produce more clicks than links without a portrait. This came as a shock to many, but that is the reported result of the portrait campaign. Then there was the case of Truman Capote, a best-selling author who was given credit for a NY Times article 28 years after his death. See, in trying to make it easier for writers to connect their authorship, Google started automating the process, but in so doing it connected articles to completely unrelated authors, and in this case, to a famous one who had in fact been deceased for almost three decades! So that was an additional embarrassment to the program: not only were most people not using it because of the difficulty of setting it up, but then when Google tried to automate the process for... --- > Google recently rebounded with a positive move with their AdWords program after making a negative move earlier this month. - Published: 2014-08-26 - Modified: 2020-06-30 - URL: https://www.infront.com/blog/google-updates-adwords-again/ - Categories: Internet Marketing Earlier this month saw the decision by Google AdWords to take down the close variants option, which caused a lot of ripples in the digital marketing community. However, the latest decision that Google made to its AdWords platform may make up for that because they recently announced the addition of a feature that gives back more control to the user in their automatic bidding platform – the ability to select which type of conversion drives it. In automatic bidding you set a daily budget for your campaign, and usually a CPC (cost per click) limit for all the keywords in the campaign, but then all the bidding is done by Google, provided that the bid stays beneath your CPC max. Historically, the bidding process has been driven by which keyword is most likely to get clicked on – that is, Google would place the higher bids on the keywords that have gotten clicked on most often, but now you can change that. You can tell AdWords to place the higher bids on keywords that have gotten a different kind of result, all without setting any bids yourself. In bid automation, you can tell Google not to bid according to what keyword will likely get clicked on, but according to what keyword has historically resulted in a sale, or according to what keyword has resulted in some other transaction. Likewise, you can tell the program to bid accordingly to what keyword has resulted in the most mobile calls, or form completions. So it isn’t the most popular keyword that always gets the highest bid anymore, if you so choose. This makes it so that you don’t have to spend as much time with the “nuts and bolts” of your AdWords account, and instead do other things, like run your business. Of... --- > Google recently took away the option for Search Marketers to deselect the option to “show close variants” for their keywords within the campaign. - Published: 2014-08-16 - Modified: 2019-12-02 - URL: https://www.infront.com/blog/adwords-discontinues-show-close-variants-option/ - Categories: News & Events, Search Engine Optimization Google recently took away the ability to deselect the option to “show close variants” for their keywords within the campaign. For readers who haven't heard, here’s a brief description of the controversy. It used to be that when you built an ad campaign Google would, by default, select the option to show close variants to your keyword, however, you were also able to deselect that option. So if yor keywords consisted of “basketball hoops”, when someone searched for “basketball nets” it would still trigger your ad in the search results. However, you could deselect that option, and make it so that “basketball nets” would no longer trigger “basketball hoops”. Now, you can no longer deselect the “close variants” option, and for every keyword you have, close variants will trigger your ad. It has been reported that a lot of search marketers have come out against this decision. Most of the complaints I read were about the exact match option. They felt that they should have the right to continue to use exact match option, but the thing I found interesting is that none of them ever said WHY they wanted to use it. Now, from a capitalist perspective I can understand the desire for the freedom of choice. The freedom to choose is at the foundation of the progressive movement. On the other hand, if we dig a little deeper, we can see that the only real value the exact match option has is in the case of dynamic keywords. If you have a list of dynamic keywords and you need for that keyword and only that keyword to be inserted into the ad, because nothing else would make sense in that ad, and if you could only control that by deselecting the “show close variants” option, then yes you... --- > Google should consider relaxing a bit, and simply allowing people to shoot themselves in the foot if they chose to lend their name to an unrelated cause. - Published: 2014-08-06 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/misuse-of-google-authorship/ - Categories: Google I'm an internet marketer, and every once in a while I am amazed at the things other internet marketers say, particularly about Google. They say things like, "This decision Google made appears to only apply to external sites. " Appears to? So you’re saying you don't know? Most of the work internet marketers do is an exact science, and not guesswork. When we do things for clients like fix broken links in their site, or make sure that all their webpages are being indexed by Google it is an exact science. The pages either are being indexed, or they're not. If they’re not we have to fetch them, or work on the page to figure out if they have a noindex tag, or what the issue is. Then, when you throw AdWords into the mix it's definitely an exact science because you have total control over how often, in what geographic locations, and even in what hours of the day the client’s ads show. But with Google search sometimes people make it feel like we’re trying to steal the secret recipe of some franchise fried chicken restaurant. Add to the mix that Google is, after all, run by humans who, after all, are imperfect, and this makes the task of mastering this craft seem to some like an incredible acrobatic feat. The latest marketing issue from Google is the use of their authorship feature. Google authorship gave writers the ability to link their blogs to their Google+ page, and this was to be used as a platform for writers to gain credibility for their work in the search engine. It was also an opportunity for the writer’s picture to be featured alongside the link to his/her post. It was working fine, and everything was going well for a couple of... --- > Highlights from Matt Cutts at the SMX 2014 conference where he discusses link-building, the Google carousel, and the right to be forgotten. - Published: 2014-07-15 - Modified: 2021-08-06 - URL: https://www.infront.com/blog/matt-cutts-answers-seo-questions-at-smx-conference/ - Categories: Search Engine Optimization Here are eight highlights from the Q&A session with Matt Cutts from the SMX Advanced 2014 conference. Google will now add more details when rejecting reconsideration notifications to websites that have been hit with an algorithm update. A webspam analyst can now add a note to the notice that goes to the website owners about what exactly the problem is, where they should improve and what they should do differently. Whereas before Google would only send a category of what was the ‘problem’ is, now the webspam analyst has the option to go into detail and add a personal touch with some information about what Google would like to see different about the site. To the question: ‘Why not tell people who have been hit with an update what update they have been hit with? ’ Cutts says it’s “fair feedback”, and something they will visit for the ‘larger’ updates like Panda or Penguin, but he reminded the audience that there are over 500 different algorithms, and for the smaller ones it would make more sense to keep it simple rather than to confuse people with all the details of their algorithms. On link-building: Matt recited a quote that said, “If you know the source of your links you’re on the wrong track. ” He did elaborate that that is taking the idea to the extreme, but the idea is if you post quality content your reputation will take care of the link-building process. I’m not sure if I agree with this to the fullest extent because if you are a new website who’s going to know if you’re posting quality content? Good content is not by itself enough. On the other hand, I know where Matt is going with his statement, which is basically, don’t go to the point... --- > Search Engine Optimization is the work that is done on and off your website in the pursuit of gaining higher ranking - Published: 2014-06-24 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/what-is-seo-and-how-do-you-do-it/ - Categories: Search Engine Optimization For the novice, the total beginner, the guy or gal who’s trying to get a grasp on what SEO is, and how you do it I have laid out the following description, starting with a basic definition: Search Engine Optimization is the work that is done on and off your website in the pursuit of gaining higher ranking for it in search engines such as Google, Yahoo, and Bing. You’ll notice that I distinguish work that is done on your website, as well as off it. That’s because there are things you can do both on your website, like improving the relevancy of the meta tags, improving the relevancy of the content, and ensuring that you have no broken links, as well as off the website, such as link-building, which is done through reputable and relevant websites, social media, and directories. It is important to keep in mind that the ones who make all the rules in the game of SEO are search engines like Google. It’s also important to remember that they can change the rules at any time, and that, actually, no one has ever had the complete ‘rulebook’ at any given time. Google does not share the formula on how they rank websites, it’s like the recipe for Coke, the value of which is another topic. However, Matt Cutts, head of Google’s Webspam team, and SEO poster boy, has given plenty of clues about the algorithm over Matt Cutts is kind of like Moses for SEOs, bringing down the good word from the almighty Google, except instead of specific commandments we get suggestions, stories, and sometimes a smile and a wink. It is through his carefully crafted words, and of course, through websites loved by SEOs, like searchengineland. com, that we have crafted the rulebook, or guideline,... --- > This article offers up 5 ways that SEO improves your website. Check it out!" - Published: 2014-06-16 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/five-ways-seo-can-help-your-website/ - Categories: Search Engine Optimization Ultimately all SEO efforts are done with the same goal in mind: to increase the number of relevant visitors to a website. However, below are some of the best ways to do that. Healthy Link-building Link building, when done properly, helps your website rank higher in SERPs (search engine results pages). When not done properly it will hurt your website’s rankings. But don’t worry, proper link building is easy. All you have to do is avoid taking cheap shortcuts such as link farms, paying for social media ‘likes’, etc. Think of it this way: if it wouldn’t work in the real world it probably won’t work online. You can’t just pay people to like you in the real world, so don’t try to pay people to like you online. Blogging, reciprocal links from relevant and complementary businesses, real social media friends, these are all great link-building efforts. These are things that will actually help the user find relevant information, and that’s what search engine ranking is all about. Relevant content To pick up from the issue of relevant information, you want this information to be in the text of your website, in the titles of your webpages, and in the description of your webpages. These are the ways in which web crawlers evaluate your site, and thus are the ways in which you will rank higher if you write proper content. By contrast, a way to shoot yourself in the foot is to say, “If I put a word or phrase over and over in my website, then when people search for that word or phrase, my website will come up in the search engine! ” This is a black hat tactic that will get you penalized by most search engines. You will have the opposite effect of what you... --- > Schema is a useful procedure that helps search engines identify items on your webpage and improve the display of search results. - Published: 2014-06-11 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/improve-the-display-of-your-search-results-with-schema/ - Categories: Search Engine Optimization *Updated June 2021* What is Schema? Schema is a set of tags or microdata (computer language) that you add to your HTML code that tells search engines what the items on your webpage are. It helps Google and other search engines understand the information on your website. It also improves the way search engines read and display that information. It’s a great tool that works seamlessly as an extension of the HTML language on your webpage and is conveniently recognized by all search engines. What is Schema. org Structured Data? Schema. org is a collaboration between the major search engines like Google, Bing, and Yandex to help you provide information that the search engines need to understand your content and provide the best search results to your potential customers. For example, with schema code, you can explain to search engines that the item listed on your webpage is the name of a product, the image of a person, or the description of a medical procedure. Just as HTML is the language that tells a web browser how to display the webpage, the schema is the language that tells a search engine what the items on the webpage mean. This makes it easier for a search engine like Google, Bing, or Yahoo to take the information on your webpage and present it to the user more efficiently. Let’s say, for example, that someone is comparing prices for shoes online. If a shoe retailer has schema on its webpage when a user searches for the price of Nike running shoes the search engine will present the retailer’s price of the sought-after shoe, along with an image of it, a description, and any other information that the user searched for. It makes it so that the search engine “knows” what the items on... --- > Review the highlights of the 2014 Apple WWDC. Announcements, functionality and developer news. - Published: 2014-06-06 - Modified: 2019-12-02 - URL: https://www.infront.com/blog/apple-wwdc-2014-round-up/ - Categories: News & Events OS X Yosemite is Announced – Yosemite promises a slightly new, more modern look, an easier way to address your notifications without actually opening an app, a better way to search through Spotlight and an iCloud drive (similar to DropBox or Microsoft’s OneDrive). While none of these ideas are groundbreaking, they grant Mac lovers a one-stop shop for the vast majority of their computing needs. Developer News Galore – A new Xcode update was announced which allows developers to sandbox code and live debugging tools. Swift is a new programming language specifically for iOS and OS X apps. CloudKit is a way to allow developers to extend their cloud services to iCloud. iOS 8 – Following the look and feel of Yosemite, iOS 8 mostly focuses on improvements rather than reinventing the wheel. A better messaging system, keyboard and enhanced Siri are among the improvements. HealthKit is a new developer API that will track health data of the user, similar to the function of the Nike Fuelband and Jabra bands. --- > The Marketing team at Infront sat down at the latest Google Partners webcast. Here's what we learned about best practices for SEM and SEO - Published: 2014-05-28 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/googles-best-practices-for-sem-and-seo/ - Categories: Search Engine Optimization Learning about Google's Best Practices for SEM and SEO What we learned from the latest Google Partners webcast Last week the Marketing team here at Infront sat down to watch Google’s webcast which was offered live to all its partners. This webcast featured topics such as how to interpret big data, what content to use in social media, and best SEO practices. The topics covered internally at the office before watching the webcast included “Wow, Google is giving us a $150 Starbucks gift card, high-quality pens and hard-cover notepads, and a giant banner to promote that we’re Google Partners? ” It’s quite impressive that Google did this for all their partners. Anyway, the event was hosted by a few different speakers including Fred Vallaeys, who’s one of the original 500 employees at Google, and one of the builders of AdWords. These speakers answered questions that Google partners around the world had submitted earlier. Here, I highlight some of the answers they gave during that webcast. Question: What should my advertising budget be? While none of the speakers were willing to give a formula for achieving an overall advertising budget for any particular business Fred gave the formula to calculate your daily AdWords budget: Take your highest CPC (cost per click) that you have for any keyword in your AdWords campaign, and multiply it by 10. That is what your daily budget should be in that Google AdWords campaign. So naturally, you multiply that daily budget by 30 to get your recommended average monthly budget. Question: What should I say on my social media websites? The advice given by the Google gurus was to find your voice, don’t be obsessed with ‘likes’, and focus on engaging with people. However, they touched on the importance of responding to negative reviews on your... --- > California Approves Self-Driving Cars – California is developing rules for the testing of autonomous vehicles - Published: 2014-05-23 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/google-panda-40-and-other-weekly-news/ - Categories: News & Events California Approves Self-Driving Cars – California is developing rules for the testing of autonomous vehicles. These rules should take effect in January of 2015, which is right around the corner, and apply only to the vehicle manufacturer. With Nissan and other manufacturer’s promising self-driving cars by 2020, I’m glad they’ll have at least five years to work out the kinks. Google Hires L’Oreal’s CMO – This week Google jacked L’Oreal’s CMO for a position in their global client and agency solutions division. Basically, he’s going to talk to companies and try to encourage them to increase their digital marketing efforts. Sounds like a killer job. Google Fiber backs up Netflix – You know how sometimes Google does really awful things? Like hide keyword data or hit people with penalties for issues they were unaware of? Well, this isn’t one of those things! Google said “Hey, Netflix. Comcast and Verizon are huge jerks to make you pay so that you can properly stream your videos. We’re not gonna do that. ” Good for you, Google. Now we ALL just need Google Fiber and we can stop worrying about this nonsense. Microsoft wants to replace your laptop with the Surface Pro 3 – Another “Laptop Killer”. The Surface Pro 3 is Microsoft’s 12-inch screen, Windows 8-based tablet that they hope will soon replace laptops in the office. The idea here is great, but getting companies to give up their dinosaur technology and adopt something new has proven to be difficult. Panda 4. 0 – Google updated their algorithm with “Panda 4. 0” and in the meantime, they’ve slammed eBay with an 80% search traffic loss. This latest update is more of a “Data refresh”, but it can clearly still have a huge impact. --- > Some people think social media websites will not help their website bring in new users, others disagree. Learn about Social Media Marketing - Published: 2014-05-20 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/does-social-media-help-drive-traffic-to-your-website/ - Categories: Search Engine Optimization, Social Media Social Media Signals Matt Cutts, Google’s head of the Webspam team, announced earlier this year that Google does not give special consideration to social media signals as part of its search algorithm. This basically means that when Google is figuring out which website to put at the top of the organic search result, for a specific search term, that it does not give special consideration to how many people have ‘Liked’ a Facebook or Twitter post with a related keyword. However, that doesn’t mean search engines like Google don’t consider it at all. Remember, Google wants to stay as relevant as possible, and with Facebook being the sole source of interaction for participants in recent revolutions and grassroots political movements internationally, Google doesn’t want to ignore social media either. Why use social media as a marketing tool? But there’s even more reason that businesses should use social media as a marketing tool: the groups in Facebook and Google Plus. In a recent marketing campaign for one of our clients, a private nursing education entity called NAWCCB, I used these social media groups as platforms to promote our client’s services. Why? Not only are there groups with over 50k+ members that I could post content to (such as, “Get your Wound Certification at NAWCCB. ORG” with a link that takes users back to my client’s website), but there were dozens and dozens of such groups, each with over tens of thousands of members, where I could post similar statements to. Spike in Traffic Did I see a spike in traffic? Yes! According to Google Analytics, in less than one hour after posting my client’s link to these social media groups NAWCCB received the biggest spike in traffic that that website had seen in almost one week! This, as a result of... --- > You have a website, and want to promote your Facebook page on it. Good move. There are benefits to promoting your company's Facebook page. - Published: 2014-05-16 - Modified: 2021-08-06 - URL: https://www.infront.com/blog/how-to-add-a-like-us-on-facebook-button-to-your-website/ - Categories: Internet Marketing, Social Media And How to Use Your Social Media Properly as a Business So you have a website, and you want to promote your Facebook page on it. Good move. There are many benefits to promoting your company's Facebook page. You can promote your new products, your news, and sales events to all the people who like you. You can also steer traffic to your website, and it’s just good for brand awareness. So how do you do it? Here’s a pictorial guide: Visit the Like Box page on the Facebook developer page. Copy the URL from the Facebook page you want to use with the Like Button. Click “Get Code” Copy the code, and paste it onto your webpage where you’d like the button (there are two sections of code, both go in the body section of the webpage). Lastly, make sure you seek out the "href" and instead of the URL that is automatically placed there, paste the URL of your own Facebook page. Otherwise, people will be 'Liking' the Facebook developer page, which is what it is defaulted to. Now publish your changes on your website. If you don’t know how to access your website, you’ll either have to get your webmaster or consider investing in a CMS which makes it easier for non-developers to edit their websites. How to use Your Social Media Account as a Business Now that your business is using Facebook there are some things you should know. Social media websites are great marketing tools, but they all have different etiquette's, especially for businesses. Facebook users don’t expect to see a post from your company more than two or three times a week. It's more of a news source for businesses. By contrast, Twitter users are fine with multiple posts per day because Twitter is... --- > Some companies have clients all over the world who speak many different languages. What language should the company’s website be in? - Published: 2014-05-12 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/what-language-should-my-website-be-in/ - Categories: Web Design, Web Development Some companies have clients all over the world who speak many different languages. What language should the company’s website be in? Today, Google has published their recommendations for international websites in their webmaster central blog. There are three options cited that are supported by Google, although the site owner must take measures to ensure certain configurations are utilized depending on which option is used. The first option is to have one website in one language for everyone. There’s not much language configuration here because there’s only one language, however, you could have links to other webpages that would be more beneficial to those who speak different languages. The second option is to bring all users to a choice box page. In this scenario everyone is brought to the same page, but it is not the home page, it is a precursor page that prompts the user to choose which language he/she would like to be in. If this is the option you choose then Google recommends that you put a snippet of code in the header of all the webpages that are not in your primary language that tells Google this is the alternative version of the primary webpage. These are the rel, alternate, and hreflang tags . This is recommended for every page in every language, so whereas the above example has the hreflang=”es” (for Spanish) you would potentially have another one that reads “de” (for German). For every single page. The last option is to automatically serve the version to the user based on that person’s location or language setting. It may seem like this would be the simplest, but Google still recommends that you use the same rel, alternate, and hreflang tags for this option so that they can help serve your customers through their search results... --- > Anyone who is interested in a new website, whether it’s the owner’s first or fifth, should be aware of Content Management Systems (CMS). - Published: 2014-05-08 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/what-is-a-content-management-system-cms-is-and-why-you-want-one/ - Categories: Web Design Anyone who is interested in a new website, whether it’s the owner’s first or fifth, should be aware of Content Management Systems (CMS). A CMS is an interface for the administration or the development side of your website. It makes the design, maintenance, and use of a website much easier. Its benefits stretch out to everyone who touches that website from the owner to the end user, and everyone in between, such as digital marketers, like myself. How does it do that? Well, if your marketing team decides that they need to add a few pages to your website, or if you decide you want to reformat a page, unless you know how to develop that website, you will have to re-hire that web designer to make those changes for you... that is, unless your designer put your website on a CMS. On a CMS you can go in yourself (assuming you have basic understanding of computer software), and edit content on your pages, add pages, remove pages, do everything a web developer can do for you. You’ll still need the developer to get your website up and running initially, but once it’s complete, if it’s on a CMS, getting the password to the system is like getting the keys to a car. You can drive it however you want to. Another benefit of having a CMS is that everything is streamlined, and there’s less room for error. For example, let’s say you want to make some changes that encompass your entire website, like increase the size or font on all the titles of your pages. Without a CMS it will take a lot more time, effort, and therefore money, to do it. That’s because first you need to make the changes on the style sheet, the document that gives... --- > Vine launches a proper website, Microsoft fixes it, big Internet Explorer boo-boo (yes, even on Windows XP) - Published: 2014-05-02 - Modified: 2019-12-03 - URL: https://www.infront.com/blog/vines-website-google-plus-executive-snapchat-major-update-4/ - Categories: News & Events Vine launches a proper website, Microsoft fixes it's big Internet Explorer boo-boo (yes, even on Windows XP), Snapchat makes itself less snappy (and more chatty) and a Google + executive jumps ship. Vine has a New Website! It’s like YouTube for kids with attention deficit disorder! Find channels, users and more categories. This is the first time Vine has been moved off of a mobile platform. With its massive success via Twitter and then via its own platform, the move to a desktop version could be huge. It could also be a huge flop since those watching videos on a desktop typically have longer attention spans than those watching videos on mobile devices. Time will tell. Massive Internet Explorer Bug is Fixed Internet Explorer had a huge flaw that allowed attackers to install malware on the user’s machine without permission. That’s not great. A lot of consumers abandoned IE once they heard of this bug. Whether or not they come back is yet to be seen. Microsoft fixed the bug on May 1st. With the amount they’ve been in the news lately, hopefully things are quiet for the company for the next few months. Snapchat has a Major Update Now you can chat and video chat through your Snapchat app! It also introduces a save feature so that you can keep important things. So, how is this really “Snap”chat anymore? I don’t know. It just seems like texting and Facetime combined into one app. Which really isn’t that cool. Google+ Top Executive Leaves – Vic Gundotra, the executive behind Google’s latest attempt at social media, has left the company. There’s no one taking over the social media branch right now, but I’m sure someone can’t be too far away. My guess is that Vic announced his departure two weeks ago... --- > Here are a few basic ways to improve the quality of your Google AdWords campaign. Learn how our team can increase your search traffic. - Published: 2014-04-24 - Modified: 2022-10-26 - URL: https://www.infront.com/blog/google-addwords-tips-and-tricks/ - Categories: Google Adwords Here are a few basic ways to improve the quality of your Google AdWords campaign. Brand Ad Group Having a brand ad group, that is, having a separate ad group containing only keywords with your company name, is beneficial for a few reasons. First, it will raise your campaign’s click-through rate (CTR), which is the number of clicks on an ad divided by the number of times the ad is shown. Normally a brand ad group’s CTR will not go lower than 10%, and in many cases skyrocket to above 30%. It’s also good for achieving accuracy with your marketing goals. You can offer one ad that relates to sales, another that relates to specific products and use your brand ad group solely for search inquiries related to your brand name. This is good because a higher CTR will often contribute to a lower cost per click. Competition Ad Groups You can show your ad when people search for your competitors, as long as you don’t claim to be your competitors. It works like this, you bid on your competitor’s brand name, and when a user searches for that business your ad appears along with their ads. It’s perfectly legal, as of now anyway, and I don’t know of any efforts to make it illegal. That is why sometimes when you search for Honda Accord you will see ads for a Toyota Camry as well. Again, as long as you represent your own company in your ad you can bid on your competition’s brand name. Dynamic Insertion Tool As a general rule, a user is more likely to click on an item on the search engine results page (SERP) if it contains the keyword searched for. Therefore, the dynamic keyword insertion feature in Google Adwords is a great way to... --- > My argument is not that SEO is better than SEM, but rather, that both should be employed in conjunction. So let’s go through why that is. - Published: 2014-04-21 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/what-is-sem-what-is-seo-and-which-is-better/ - Categories: Search Engine Optimization SEM (search engine marketing) refers to paid advertisements on SERPs (search engine results page). The most widely used platform for SEM is Google Adwords, and it works by website owners paying Google directly to have the ad for their website placed higher on the SERPs for search terms. SEO (search engine optimization) refers to the work that is done to a website directly (to the code), as well as indirectly (through creating or negating affiliation and links with other websites) in order to naturally rank higher on SERPs, without paying the search engine. There was an interesting blog post last week on FastCompany that highlighted the internal question that often arises among digital marketers: which is better? In his blog last week, David argued, quite boldly and plainly, that SEM is better than SEO. This blog post is a response to that blog post. First, to outline the argument, David Scott points out that SEO is unpredictable; that it isn’t clear if your visitors found you as a result of your SEO efforts; that with SEM you may end up with the 2nd or 3rd spot on the SERP, and that is actually ideal, and finally he argues that you have more control over your display in the SERP with SEM than with SEO. Before tackling this beast I’d like to point out that my argument is not that SEO is better than SEM, but rather, that both should be employed in conjunction. So let’s go through why that is. First, it’s true that Google does not reveal its full algorithm, giving pieces and hints to the public about how webpages end up where they do on SERPs. However, this is no excuse for not optimizing your website at all. Having an algorithm that eliminates irrelevant websites, and provides the... --- > US Airways loses its mind on Twitter – a 14-year old Dutch girl Tweeted that she was with a terrorist organization and planning ‘something big’ for June 1 - Published: 2014-04-18 - Modified: 2020-06-17 - URL: https://www.infront.com/blog/tech-round-up-week-ending-04182014-featuring-us-airways-insane-twitter-week/ - Categories: News & Events Google opens up sale of Glass---For one day – Since Glass was launched, Google had decided to only allow a select few to purchase their wearable technology. For one day (Tuesday, April 15), they opened up sales of the $1,500 glasses to the public. So, how many units did they sell? Google won’t say, but rumor has it that they sold completely out of their off-white Glass model. Do you think Glass is going to fade away or is it here to stay? US Airways straight up loses its mind on Twitter – On Monday this week, a 14-year old Dutch girl Tweeted that she was with a terrorist organization and planning ‘something big’ for June 1. Why did she do this? Because teenagers are idiots. She was arrested shortly afterwards, but then something strange happened: a bunch of other teenagers also started sending bomb threats to the airline. Why did they do this? Because, again, teenagers are idiots. In tandem with the bomb threat, the airline “accidentally” sent one of the most vulgar, pornographic Tweets in the history of corporations sending out vulgar, pornographic Tweets. The whole story is that the picture was Tweeted to the airline by someone, then when a customer tweeted a legitimate complaint, the social media team behind the airline’s Twitter account accidentally included a link to the graphic photo rather than to their customer support center. It’s been a rough week for the airline. Apple Song Identification – Apple is supposedly working with Shazam to integrate a song identification feature with their next iOS in June. What makes this so cool? I have no idea. Google and Microsoft already have this feature integrated with their operating systems, so most likely is that Apple is trying to keep up. This is kind of a “gee... --- > We now have the ability to show business owners where their money is going, but how do you justify that cost - Published: 2014-04-14 - Modified: 2020-06-30 - URL: https://www.infront.com/blog/managing-adwords-bids-and-budgets/ - Categories: Digital Marketing I recently passed my Google certification exam for Advanced Search Engine Marketers. It was not easy, but as with all things, you get out of it what you put into it, and I was forced to put in a lot of work just to understand all the concepts that were thrown at me from the exam material. A very important one that was covered is one that all business owners want to talk about: Cost Per Acquisition. It’s the first thing and the last thing an owner will mention in a meeting with an advertiser. In fact there’s a funny quote from John Wanamaker, the founder of what became Macy’s department store, that depicts how investors feel about advertising, “Half the money I spend on advertising is wasted; the trouble is I don't know which half. ” We now have the ability to show business owners where their money is going, but how do you justify that cost? In Google AdWords there is a daily budget that advertisers set for their clients, and then there are bids for each keyword that eat that budget as ads get clicked on. As I was studying the exam material there was a graph explaining how to best maximize your profits from Google AdWords, and when I first saw it I was thinking, “Great! I love graphs. They are easy to understand, and all I have to do is look at it and I can get the picture. ” Then I looked at the picture. Yeah, I wasn’t so sure what I was looking at, so I still had to read the material. I am glad I did though, because it turns out that what this graph is depicting is two different bidding strategies: from a to b; and from a to c to... --- > Tech Round-Up Week Ending 4/11/2014 - Heartbleed Flaw – A vulnerability for email and other online accounts called Heartbleed. - Published: 2014-04-11 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/tech-round-up-week-ending-4112014-featuring-the-heartbleed-flaw/ - Categories: News & Events Heartbleed Flaw – A vulnerability for email and other online accounts was found this past week called Heartbleed. When the issue was first found, people were warned to not change their passwords until after the problem was fixed. If users changed their passwords immediately, they could still be taken advantage of if the flaw wasn’t fixed. For the most part, this issue should be resolved, but contact your provider before changing your passwords. New Klout Mobile App – After being acquired a couple of weeks ago, Klout has released a brand new mobile app that allows you to schedule the content posting, see your impact, and of course, claim your perks. The coolest thing the app will allow you to do is to share content quickly and easily with your friends. You Google is going to Block Paid Search Keywords? – In the digital marketing industry where Google is the emperor of the world, rumors run rampant on at least a weekly basis. This week’s rumor is that Google, who notoriously started hiding organic keyword data a few years ago, will begin hiding paid keywords as well. This would mean that all of Google’s keyword data would be hidden. For a company telling people in my industry to “Optimize for the user”, they sure are good at not letting us see which keywords the user is using to find our site. I sincerely doubt that this rumor will come to fruition, but the man makes some interesting points. 78% of Local-Mobile Searches Result in a Purchase Offline - Three agencies ran a local search study and discovered that a huge percentage of users looking for local businesses on a mobile device makes a purchase. Although to some people, that may seem like a pretty obvious study, people in the marketing... --- > Study finds that most Americans are likely to shop online. This information will validate your website optimization - Published: 2014-04-09 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/why-you-should-optimize-your-website/ - Categories: Search Engine Optimization We now have validated information that proves every business should have an effective online presence. Today Parago released the results from a very interesting study that reveal the overall shopping habits of 5,000 Americans from all different socioeconomic backgrounds, and from all areas of the country during the 2013 holiday season. The majority of participants, however, were college-educated, married adults who were employed full-time. This study focused on how much research these participants did on the products they purchased; where they did their research; and where they are like to make their purchase (in-store vs. online). Here, I will focus on where participants did their research, and where they are likely to make their purchase. The results of the study are that for most categories, the number one source of information people gathered about the products they bought was Google search. This was for the categories of auto parts, electronics, furniture, office supplies, sporting goods, and toys. The second most popular source of information was in-store displays. This was mainly for groceries, home improvement products, and pet supplies, although Google was second in all those categories. The third most popular source of information for shoppers was the retail store’s own website, and this pertained mostly for clothing stores and cable companies... although Google search was second for cable service as well. As for where they did their shopping, more of the consumers said they would rather purchase online through an online e-commerce store than a brick-and-mortar store, although the study didn’t say where they actually made their final purchase. However, it did note that 99% of the participants with incomes of $50,000 or more reported that they shopped online. So this study tells us that when Americans are ready to buy SEO, shoes, appeal or just about anything, they generally... --- > Your tech round-up: Google Pranks Everyone every year by playing April Fools Jokes on April Fool’s Day since the year 2000. - Published: 2014-04-04 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/tech-round-up-week-ending-4414/ - Categories: News & Events Your tech round-up for the week ending April 4, 2014. Google Pranks Everyone. Again. And Again. And Again. And... – Google has a history of pranking us on April Fool’s Day since the year 2000. This year they had 19 different pranks running including: AdBirds – Tying your advertisement to birds and releasing them to the world! Shelfie – Share your selfie photo with your friends via custom Gmail themes. Auto-Awesome Photobombs – Automatically inserts David Hasselhoff into your photos. Google Maps Pokemon Challenge – Google updated Maps on Android and iPhone devices to help you capture Pokemon all over the world Amazon Releases FireTV – Amazon’s FireTV is a direct competitor to Apple TV, Roku and other streaming television products. Their commercial (featuring a hilarious / terrifying Gary Busey) really focuses on the voice control system, which seems cool, but I’m still not sold on the necessity of it. Their other angle for Amazon is gaming. This seems like a great way (and perfect excuse) for them to break into the gaming market. They tout free games, exclusive games and a $0. 99 starting price for “blockbuster” games. What does “blockbuster” quite mean? I’m not sure yet. OKCupid Asks Firefox users to use a different Browser – If you navigated to OKCupid using Firefox this week, odds are you saw a letter from the dating site asking you to switch browsers. This was due to the new Mozilla CEO, Brendan Eich, supporting California’s Proposition 8 (an anti-gay marriage bill) back in 2008. OKCupid pulled the letter down on April 2, but certainly did some damage to Firefox’s user-base. Brendan Eich resigned from his position on April 3, making his reign as Chief Executive Officer the shortest in company history. Apple iPhone 6 leaks – It’s been awhile since the... --- > Claim your business on Google places – The importance of google places in local search and how it can give your company an edge. - Published: 2014-04-02 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-and-why-to-set-up-google-places/ - Categories: Search Engine Optimization I was visiting my favorite coffee shop in the Springs recently, Kapow Comics and Coffee, and got to talking with the manager there. I told her that I do Search Engine Optimization, and she admitted that she does not like that type of work. “I’m more of a people person,” she said. “I can’t sit in front of a computer for too long. ” Understood, but it only takes a few minutes to claim your business on Google places – well it takes a couple of weeks, but you only have to sit in front of the computer for a few minutes. First you introduce your business to Google by going to Google Places for Business and click on “Get Started”. You’ll see a map of the United States, and a text box instructing you to search for your business. You type in your business name, and if you see it click on it. If you don’t then you click on the last option, “No, these are not my business. ” In the latter case you enter your business information: name, address, number, etc. and in either case you will be asked to verify your business through either a postcard, that will be mailed to the business address with a PIN, or through the business phone number that you listed, which will prompt a call that will give you the PIN. In either of those cases you will enter the PIN to verify that you are the owner of the business. The benefit of this process is that you can manage multiple features in Google with respect to your business such as maps, photos, and reviews. As a consumer I cannot count the number of times I have found myself in a new town, hungry, and wonder what’s around. In... --- > This week, the Infront Marketing team went through the certification for Google Analytics Platform Principles and everyone became certified! - Published: 2014-03-28 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/friday-round-up-week-ending-32814/ - Categories: News & Events Every week, we'll be delivering the latest and greatest news from Infront Webworks! Infront Marketing Team gets Certified This week, the Infront Marketing team went through the certification course for Google Analytics Platform Principles and everyone in our department became certified! The course only ran from March 11 – March 27, so we figured that we’d better get it while the getting’s good. We continue to keep up to date on certifications in order to show our areas of expertise and ensure we have the latest and greatest knowledge-base. Guest Blog Penalty Penalized a site for a guest post’s author signature. Long story short, someone had a guest post on their site, the author of that guest post had anchor text that said: “Hispanic Data” linking to an SEO copywriting blog, which Google decided was irrelevant. Then the guy who owned the site with the guest blog had a manual penalty put into action against his entire site. Was that the right call? Some people think so, but most people in the SEO industry are trying to figure out the reason behind the severity of the punishment. Lithium bought Klout Klout is a tool that measures your influence on social media channels. It’s a fun tool, but not really something I would consider indispensable for social media users. Fortunately for Klout, what I think doesn’t matter. Lithium Technologies, the social software company behind sites like Best Buy, Skype, and Virgin Atlantic, recently bought Klout for about $200 million worth of stock options. Google Glass makes a deal with the company behind Oakley and Ray-Ban Google finally started listening when people (like famed designer Marc Newson) say things like “Hey, Google. That Glass thing you came out with is ugly. ” They decided to pair up with Luxottica, the company behind... --- > Native digital advertising is an advertising strategy that has been picking up popularity, and for good reason. - Published: 2014-03-26 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/native-digital-advertising/ - Categories: Internet Marketing Native advertising is the term used to describe the act of displaying ads to consumers while they are in the context of the product/service being advertised. One example is airing a LeBron James shoe commercial during an NBA game. In this way the advertiser is not only being less intrusive to the audience, but is also catching the maximum number of relevant audience members, which is LeBron James fans. So it’s a double-positive for the advertiser: they are being less annoying, while being more relevant to the audience. That idea is taken to the next level with digital (internet) advertising. That’s because, in the example we are already working with, not everyone who is watching the game is in the market for a new pair of shoes. But with Google Adwords, for example, you can target people who are not only interested in your product or service, but who are immediate potential customers. They are people who are ready to buy the shoe now, not just looking for an image of it. This is done through the use keywords, negative keywords, and geo-targeting to narrowly target your audience. Additionally, with the help of smart phones and social media giants like Facebook, native digital advertising is expanding each year. Smart phones have spread faster than any technology in history, and as such, there are expected to be over 200 billion apps available for download by 2017. This is something Facebook has already started taking advantage of through the use of their mobile app and News Feed advertising. Smart phones are the perfect platform for native digital advertising because once the user is logged in and interacting with an application regarding a subject or event, it will be a seamless transition from that interaction to an interaction about a related product that... --- > On Wednesdays we highlight a Colorado business and discuss how their online presence and digital marketing could be improved. This week: Brewer's Republic. - Published: 2014-03-19 - Modified: 2024-09-28 - URL: https://www.infront.com/blog/colorado-spotlight-brewers-republic-colorado-springs/ - Categories: Opinion, Small Business Sites, Social Media Infront Webworks’ Wednesday blogs focus on Colorado businesses and how an online strategy could help improve their digital presence. This week’s business is Brewer’s Republic, a small bar on N. Nevada Avenue that is doing what a lot of Colorado Springs bars should be doing: Highlighting a heavily rotating tap of Colorado beers. As most of us know, Colorado is king of beer. At last count, our fine state had 161 breweries producing the sweet nectar of the gods for citizens of Colorado and beyond. With so many breweries and so many beer choices, every bar in the state should have a rotating tap of some kind that highlights new beer. Brewer’s Republic goes above and beyond this. They offer a vast array of rotating taps so that every time you show up to their bar, you’ll have new choices. It can be a nightmare for the indecisive, but for the adventurous beer drinker, it’s a dream come true. My last trip to Brewer’s Republic was about a week ago. Before my visit, I did a quick Google search for what was currently on tap, but all I could find was their Facebook page with an undated menu. I was expecting more. Brewer’s Republic has something rare to Colorado Springs, and something the citizens of Colorado Springs search for: rotating taps of unique, local brews. A lot of service-industry companies have started using Facebook or Yelp as a substitute for having their own website, but websites really allow a more immersive look into a company and allows that company to optimize for keywords that they may not be found on currently. For example: when I Google “rotating tap handles Colorado Springs”, the Brewer’s Republic Yelp page is the second result. Their Yelp page has good ratings and talks about the... --- > The best way to handle reputation management and online sabotage attacks is to see if the owner of the website will work with you. - Published: 2014-03-18 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/reputation-management-how-to-handle-online-sabotage-attempts/ - Categories: Search Engine Optimization Reputation Management: How to handle online sabotage attacks In 2013 I was invited to interview for a Search Engine Analyst position for a security company that was having problems with the search engine results page (SERP) for all major search engines. There were a lot of links pointing to negative claims about the company, mainly from two sources: an article written with a blatant bias against the company, which was surprising because it was from an otherwise reputable news website, but also from users in the comments section of almost every single press release published on behalf of this company. They were just blasting the company in every article they could find about them on the web. Removing links This company, let’s call them XYZ Company, hired me for the specific purpose of removing these links that pointed to negative comments and online sabotage attacks about them from all search results and optimizing links that point to positive or more fact-based information, in the hopes that that would better their chances of winning a particularly large contract that they were bidding on. Clearly, the first thing I had to do was to read what these people, who I found out were largely competitors, were saying. Then to find out for myself if the claims had any truth to them, because of course, if any of the claims were true it wouldn’t matter if I succeeded in removing them because there would always be more negative comments due to their shady business practices. Claiming Fraud What I found was that, as I alluded to earlier, most of the comments were coming from a handful of people who were in the same industry, and they were claiming that the company was a fraud, that they did not really have the clients that... --- > For this year's St. Patrick's Day Parade the directors of the event decided to redesign the website and give the public a more user-friendly experience - Published: 2014-03-14 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/infront-new-client-launch-denver-st-patricks-day-parade/ - Categories: Web Development For this year's St. Patrick's Day Parade in Denver, CO the directors of the event decided to redesign the website for the event and give the public a more user-friendly experience while finding information about it. But when they turned to Infront Webworks' Denver SEO and web design team it became clear that we could do much more than simply give them a website. You can see that this screenshot was taken with less than two days to go before the big day. The counter was developed by Infront, as was the search plugin, which gives users the ability to search the site for information. For example, when a user searches for 'alcohol' it yields two results that will most likely come in handy for a St. Patrick's Day parade: frequently asked questions about alcohol, and parade day rules. As for the website, Infront also developed the slide show, the news plugin, and the calendar, which gives users a day-by-day description of the event, as there's something happening all month long related to the holiday. We also built a responsive site for mobile traffic, so the site will always be optimized regardless of whether people search on their laptops or mobile devices. But in addition to designing and developing the website, Infront also manages the hosting of it. As such, our networking team came up with an ingenious solution to a particular challenge that this website poses. It receives minimal visits for most of the year, and then tens of thousands of visits in a two-week period during mid-March. This would cause a disruption to the quality of service it displayed if left on a regular server. To avoid this problem we outsourced the site from our regular hosting server to a high-performance virtual server from one week before to... --- > Pioneer Sand, the nation's largest landscaping material supplier, approached us about building a new website, and we were happy to comply! - Published: 2014-03-13 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/new-infront-client-launch-pioneer-sand/ - Categories: Web Design Pioneer Sand, the nation's largest landscaping material supplier, approached Infront about building a new website for them, and we were happy to comply! They needed a design that streamlined their customer's experience and looked more representative of the hard work they do. However, there were many significant obstacles to overcome. With over 30 locations, each one having a different product line, and an inefficient website, our web team had to sit down with Pioneer Sand and come up with some new solutions. For starters, their old website did not mention the fact that each location carried different products until after the user had selected a product, so customers ended up disappointed when they learned that the product they just spent time picking out now had to be shipped 100+ miles, and it wasn't worth the added cost. Another problem was that the old site just wasn't representative of an industry leader. Here is what it looked like in 2013: We felt it did not represent the terrific job they do in providing top-of-the-line landscaping materials. So after collaborating with them, and understanding their needs, we made a few modifications. This is their landing page now. As you can see, upon landing on the website's home page the end users select their location and then are taken to a page that is specific for that retailer. That way customers can see exactly what product line that specific location carries before deciding on a product. In this screenshot, the user selects Aurora, CO, and is taken to a page specific to that location. Then, if the cursor is scrolled over the "Products" tab all the products that are in the Aurora retail location are listed and available to be clicked on. Another way that we made life easier for Pioneer Sand was... --- > Infront took on the challenge of a new social network for musicians. See how we built a user base for this client from the ground up! - Published: 2014-03-10 - Modified: 2019-11-26 - URL: https://www.infront.com/blog/success-of-melody-fusion/ - Categories: Internet Marketing, Search Engine Optimization When Infront Webworks began working on Melody Fusion's digital marketing in October 2013, we knew this was going to be a fun, satisfying and successful project. Melody Fusion is a social network designed to help musicians market themselves, network with others and learn from industry professionals. Melody Fusion offers a helpful point of view for an audience that is passionate about music. This made it easy to engage the audience, but in a world where there are more and more social networks launching daily, we had to focus on acquiring the audience. In a relatively short amount of time, we gained ranking on two of Melody Fusion's most desired keywords: One of the main goals of the client was to not only increase visits, but also increase profiles created for the site. Profile creation would show audience engagement and help naturally spread the word. In the following screenshot, you can see the far two columns displaying the goal conversion. By creating buzz around the new site using social media, properly optimizing the site and creating a giveaway contest to generate buzz, we were able to increase total visits by over 2,200%, pageviews by almost 1,500% and unique visitors by over 2,800%. The Infront Webworks marketing strategy successfully married search engine optimization, social media management and digital strategy to increase brand awareness, increase the number of registered users and ultimately exceed client expectations. --- > Does a new Google Algorithm update replace the last one? Search Engine optimization update recap from John Mueller online seo hangout. - Published: 2014-03-10 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/does-a-new-google-algorithm-update-replace-the-last-one/ - Categories: Search Engine Optimization Does a new Google Algorithm update replace the last one? The short answer to this is, “No”. Not only does the new update not replace the old one (it typically adds to it), we don’t necessarily get all the information when the update comes out. Recently I was watching a couple of online Google Hangouts with John Mueller (Google Senior Webmaster Trends Analyst). He outlined some great SEO tips that are not new, but noteworthy reminders, some commonly forgotten usability items, and also some “SEO leaks” that had not previously been released. Some of the search engine optimization tips that were discussed: Panda and Content Spidering - If you are adding new content to your website daily, check Google Webmaster Tools to make sure that your site is being spidered more often. If you are adding frequent content and your site is spidered less, it is likely a Panda quality problem. robots. txt - If you don’t need to restrict areas of your website from being crawled, you don’t need one. Http vs Https and Duplicate Content - Many times I’ve been asked if http and https pages are the same, are they duplicate content? In the vast majority of cases, Google has no problem making that distinction, so it shouldn’t be a problem. How does Google Handle 301 vs 302 Redirects - Simply put, a 301 is a permanent move and the 302 is a temporary move. But Mr. Mueller reinforced that Google is very efficient at making the determination, so if you have 302’s that should not be 301’s it is not a high priority fix. Google has likely already sorted that out. Too Many Banner Ads Above the Fold - For webmasters who generate revenue from Adsense or other ads, you may remember the “page layout algorithm”... --- > The term "long tail" as is relates to search engine optimization makes sense as a strategy for generating traffic with longtail keywords. - Published: 2014-01-17 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/why-a-long-tail-is-good-longtail-keywords/ - Categories: Search Engine Optimization I was meeting with a client and our marketing director (Mike) the other day discussing trends in search engine optimization, and all of a sudden, out of Mike's mouth popped the phrase "long tail keywords". Mike kept plowing ahead, but I could see that telltale glaze start to form over the client's eyes as he was searching for someway to make meaning out of what Mike was talking about and a weird term like "long tail". It made me realize that we were, yet again, spouting some jargon that we intuitively understand, but that required a layman's translation. The good news is, that although it might sound as if it should be in a discussion of pet anatomy, the term "long tail" as is relates to search engine optimization really does make sense, and using it as a strategy for generating traffic is a sound one. So, where does the term "long tail" come from? Above is a small diagram of a "power law" graph which graphically displays a functional relationship between two quantities, where one quantity varies as a power of another. The section of the graph in yellow is the "long tail", the section in green is the "short tail". In the case of search engine optimization the vertical axis represents the number of search results and the horizontal axis represents the decreasing popularity of the keyword being searched. For instance, if you did a search on Google for "website marketing" you'll get many, many pages of search results (point "A" on the graph - a very popular, high cost search phrase). A search for "ecommerce website marketing firm in colorado springs", you'll see way less search results (point "B" in the graph - a less popular, less costly phrase). Because in many cases, the cost of search... --- > We built a system that allows for the easy import of Amazon product data into the SiteWorks ecommerce shopping cart platform. - Published: 2013-07-23 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/blue-palm-and-amazon-a-tale-of-discovery-technical-success/ - Categories: Web Development Ok, we're a tech company, so we're not talking about strangely colored trees on the world's longest river, but we are talking about something that is just as interesting to our client and to our web development team. Blue Palm Jewelry is an online retailer that, for years, has sold lots of unique body jewelry through the two largest online retailers in the world - Amazon, and eBay. While they achieved good success through both these platforms, what they lacked, and what both Amazon and eBay couldn't deliver is strong branding and "credibility" through their online presence. Because Amazon and eBay limit the look and feel of the online stores that their retail clients can create, Blue Palm was not able to create a brand or an online identity that stuck with their customers and created the level of brand loyalty and repeat sales they wanted and needed to grow their business. We preach that there are three critical elements for a successful online presence: 1) Credibility, 2) Usability, and 3) Findability. While Amazon and eBay can provide some measure of usability and findability, they both lack seriously in the credibility department - an Amazon and eBay "identity" is nearly identical to every other retailer on their platforms. Blue Palm recognized this limitation so they came to us to create a website that would be totally dedicated to creating an online brand that would be memorable and sticky - that would bring their happy clients back for more online sales. We, of course, jumped at the chance to create a really cool, completely "credible" eCommerce website, but there was one major hurdle: getting all of Blue Palm's inventory into this new website. Over the years, Blue Palm had added thousands of products and product variants to their inventory of jewelry... --- > When transferring large or numerous files, it is often difficult to complete the transfer. This can result from a number of issues: - Published: 2013-07-10 - Modified: 2020-06-17 - URL: https://www.infront.com/blog/how-to-zip-a-file/ - Categories: Technical Support When transferring large or numerous files, it is often difficult to complete the transfer. This can result from a number of issues: Large files, and certain file types (such as . exe) are often blocked by spam filters. Even some email clients have filtering built in that will reject such messages. The file is too large to send. Sometimes mail servers can only handle files of a certain size. When larger files are sent the server may reject the file. Large or numerous files take longer to send and receive. This can be a pain for the sender and the recipient. The easiest way to resolve many of these issues is to zip a file using a file compression software package. Most operating systems include a zipping utility with the operating system. Zipping a file or files has three major benefits: The file size is generally reduced (results vary). This is because zipping is a type of file compression. The file is less likely to be too large to send and will transfer faster. Files with the . zip extension are not executable, so nearly all spam filters will not block a file if it is zipped. You can send multiple files by attaching a single file to your email. For instructions on how to zip a file, please refer to the appropriate operating system below. Windows XP: http://support. microsoft. com/kb/306531 Windows Vista: http://windowshelp. microsoft. com/Windows/en-us/help/7050d809-c761-43d4-aae7-587550cd341a1033. mspx --- > Website Statistics is a powerful statistics tool that is powered by Google Analytics. - Published: 2013-07-10 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/where-can-i-see-my-google-analytics-statistics/ - Categories: Google Analytics Website Statistics is a powerful statistics tool that is powered by Google Analytics. The analytic data is updated daily, and shows statistics for the last month. To access your website statistics you should login to your SiteWorks admin portal, then navigate to the dashboard. A few key figures from Google Analytics are displayed on the Dashboard Page. Visits - the number of total visits on your website. New Visits - to the percentage of the above visits that are new. Page Views - the total number of unique pages that were visited. Pages per Visit - the average number of pages viewed per visitor. Average Time on Site - the average length, in minutes and seconds, that a visitor spent on your website. Bounce Rate - the percentage of visitors that visited your site and left before continuing on to a second page in your website. An acceptable bounce rate is anywhere between 25% and 50%. If you have less than a 25% bounce rate, you’re doing great. If you have higher than a 50% bounce rate, you may want to consider working on your keywords and marketing to better drive visitors to your site with accurate relevance and stay on your site with relevant information and content. If you click the "Visit Google Analytics" link, you will be taken to the Google Analytics website. Log in here with your Google enabled account to view your full report. (If you have not been given access to view reports, please contact support at infront, and request that your address be added). For additional help with the Google Analytics interface, visit their support page at http://www. google. com/analytics/support. html. --- > FTP (File Transfer Protocol) is a method for moving files in bulk across the internet. - Published: 2013-07-02 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-to-use-ftp-file-transfer-protocol/ - Categories: Technical Support FTP (File Transfer Protocol) is a method for moving files in bulk across the internet. It is more reliable and much faster than email. FTP involves using software you install on your PC (the client) to connect to an FTP server where you upload and store the files. The stored files can then be used by a website, or they can be downloaded by another FTP user. There are many different FTP clients (software programs) that you can use for FTP, but we recommend the FREE FileZilla FTP client. There are several sites that offer tutorials on how to use FileZilla. A couple of the better ones can be found below. Please note: These tutorials may not look exactly like the version of FileZilla that you may have, but the differences should not be significant enough to cause confusion. Note - FTP requires an FTP account on a server. If you're an Infront client, please contact us for information on setting up an FTP account. Click For FileZilla Tutorial --- > Instructions on how to create an image of your screen that you can email to our support team so we can better understand what you are seeing - Published: 2013-07-02 - Modified: 2021-08-17 - URL: https://www.infront.com/blog/how-to-take-a-screenshot-of-your-desktop-or-browser/ - Categories: Technical Support A screenshot is a valuable tool for helping troubleshoot technical issues. Below are instructions on how to create an image of your screen that you can email to our support team. Windows Press the Print Screen (or PrtScn) key on your keyboard to copy the entire screen to the clipboard. Now open a program like Microsoft Word or Paint. Create a new file, and paste it into the image from the clipboard. You can paste it either from the Menu --> Edit or use the keyboard shortcut, CTRL+V. Then save the file and send it to support@infront. com. MacOS Press Command-Shift-3 to create a picture. png file on your desktop. The . png file will be entitled, "screenshot (date / time). This . png file is a snapshot of your screen. You can email the file to support@infront. com Snipping Tool Go to Start Scroll down to the S and find Snip and Sketch. Click on New Select the area on the screen that you want to copy. Then either save it to a file or copy it into a document. --- > Search Engine Optimization. Making your website attractive to search engines is a fundamental factor for online success. - Published: 2013-07-02 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/search-engine-optimization-basics/ - Categories: Search Engine Optimization Making your website attractive to search engines is a fundamental factor for online success. There are many things YOU can do to make your website more search engine friendly, so we've designed Siteworks so that it provides many of the tools you need to optimize your website. If you'd like some help optimizing your website, give us a call. More about Search Engine Optimization through Infront's Internet Marketing Department. For those of you who want to try SEO yourself, we recommend you check out some of the online tutorials that describe basic SEO tactics. The links below will take you to some of the better online resources we've found for SEO. What Google Says About SEO Google's Search Engine Optimization Starter Guide. Note - SEO is an imprecise science (art? ) and there are no guarantees that these efforts will make your site climb to the first page in the search engine rankings. However, if you follow the basics outlined in these tutorials, you'll certainly not hurt your search engine ranking. Long term, these efforts should be beneficial to your website. If you would like to receive a free website evaluation of how your website currently stacks up in search engines: Contact us. --- > Please note - Please do not contact us about email if you are not a client of Infront Webworks. - Published: 2013-06-25 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/email-setup-for-mac/ - Categories: Technical Support Please note - Please do not contact us about email if you are not a client of Infront Webworks. Note - you must enable SMTP authentication to send an email. See instructions below to enable SMTP authentication. You may access your new email account through the web. Log in with your email address and password. From this website, you'll be able to send and receive email through your web browser using any Mac or PC that's connected to the internet. You'll also be able to change your email password, set your auto-reply (vacation) message, and more. You can also access your email account through an email client program such as Entourage, Apple Mail, or any other POP compatible email program. When setting up your email program you will need to know the incoming (POP3) and outgoing (SMTP) servers. Please use the following settings: User ID / Account ID: Password: Incoming Server (POP3): imail. infrontcloud. com Outgoing Server (SMTP): imail. infrontcloud. com Microsoft Entourage Follow these instructions to enable SMTP authentication for existing accounts. From the Tools menu, choose Accounts. Select your email account in the list. Click the Edit button. Click the Click here for advanced sending actions button under the Sending Mail section. Check the box next to the SMTP server that requires authentication. Check the "Use same settings as receiving mail server" button. Close the advanced options window. Check the box next to Save password in my Mac OS keychain to save your password. Click the OK button. Apple Mail Follow these instructions to enable SMTP authentication for existing accounts. Open Mail. Choose Preferences from the Mail menu. Highlight your email account. Click the "Server Settings" button under the Account Information tab. From the Authentication pull-down menu, choose "Password". Username = your email address. Password = your email... --- > Email for IOS devices. How to set it up. Please do not contact us about email if you are not a client of Infront Webworks. - Published: 2013-06-25 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/email-setup-for-ios-devices-iphone-ipad-ipod-touch/ - Categories: Technical Support Email For iOS Devices: How to Set it up. Please note - Please do not contact us about email if you are not a client of Infront Webworks. The following link will provide information on setting up and configuring an iOS device for POP email through Infront's POP email server: http://support. apple. com/kb/HT1385 When setting up your iPhone or iPod Touch you will need to know the incoming (POP3) and outgoing (SMTP) servers. Please use the following settings: User ID / Account ID: Password: Incoming Server (IMAP or POP3): imail. infrontcloud. com Outgoing Server (SMTP): imail. infrontcloud. com* *Note: you must use the same username/password that is set for the Incoming Server. Log in with your email address and password. From this website, you'll be able to send and receive email through your web browser using any PC that's connected to the internet. You'll also be able to change your email password, set your auto-reply (vacation) message, and more. --- > Blackberry technical support. Please do not contact us about email if you are not a client of Infront Webworks. - Published: 2013-06-25 - Modified: 2020-06-17 - URL: https://www.infront.com/blog/email-setup-for-blackberry/ - Categories: Technical Support Note - Please do not contact us about email if you are not a client of Infront Webworks. You will need the following information to setup your Blackberry: User ID / Account ID: Password: Incoming Server (POP3): imail. infrontcloud. com Outgoing Server (SMTP): imail. infrontcloud. com* *Note: if you use imail. infront. com as your outgoing email server (SMTP) you must use the same username/password that is set for the POP server. Login with your email address and password. From this website you'll be able to send and receive email through your web browser using any PC that's connected to the internet. You'll also be able to change your email password, set your auto-reply (vacation) message, and more. --- > You can control the action of your email program by telling it to delete messages after they have been downloaded. - Published: 2013-06-25 - Modified: 2021-06-07 - URL: https://www.infront.com/blog/deleting-email-from-the-email-server/ - Categories: Technical Support Email is received from the internet by a POP (Post Office Protocol) email server. When you launch your email program and click the send and receive email button, your email program asks the POP server to deliver any new email. Your email program then downloads the current messages then tells the POP server to delete the messages on the server since the email program now has a copy of the messages on your PC. You can control the action of your email program by telling it to delete messages after they have been downloaded, or telling the server to keep a copy for a period of time. For more information on technical support, internet marketing, and website design feel free to visit our full blog! It's preferable to have your email program delete messages off of the server because if you leave too mhttps://www. infront. com/digital-marketing-semany messages on the server your inbox will get too large and will cause performance problems with your email account. We STRONGLY recommend deleting messages off of the server. Below are instructions for setting your email software to delete messages off of the server after downloading them. Outlook Express, Outlook 98/2000, Windows Mail. Open Outlook Express, Outlook 98/2000, or Windows Mail. From the Tools menu select Accounts. The Internet Accounts box appears. Select the Mail tab. (Note: Windows Mail does not have the Mail tab, but shows the account in the Internet Accounts window). Your email account appears, usually labeled imail. infrontcloud. com. Click on your account, usually named imail. infrontcloud. com, then click the Properties button on the right. The imail. infrontcloud. com properties appear. Select the Advanced tab. Under the Delivery section: Clear the check box Leave a copy of messages on the server if you do not need to save mail on... --- > Web browser cache (stores) images, page elements to make the page load faster. Also, don't let your browsing history into the wrong hands - Published: 2013-06-25 - Modified: 2021-08-17 - URL: https://www.infront.com/blog/clearing-your-browser-cache/ - Categories: Technical Support Your web browser cache stores images and Flash and other page elements to make the page load faster. Many times, when a change is made to your website, the change may not appear when you refresh the page. This is because the web browser is showing you an old, cached version of the web page. To solve this problem, you need to clear your browser's cache and refresh the page. This is also important so your internet history doesn't fall into the wrong hands. It's a good idea to delete your browser history and internet cache on occasion. Your browser history or a list of every web page you have visited is the norm for modern-day computing. Follow the links below to clear your browser's cache. Microsoft Edge Press Ctrl+Shift+Del, type "edge://settings/clearBrowserData" Or go to the hamburger menu>Settings>Settings>Privacy, search and services>Clear Browsing Data and choose what to clear. Firefox: Use the following keyboard shortcuts to clear the browser's cache. Windows: Ctrl +Shift+R MacOS: Cmd+Shift+R Or go to the hamburger menu and select Options>Privacy & Security Opera: In the main menu, in the navigation bar to the left, click the clock icon to enter history. You will see the Clear Browsing Data button. Safari: Use the following keyboard shortcut to clear the browser's cache. Alt-Cmd-E Or click History>Clear History Chrome Go to the three-dot menu in the upper right-hand corner. Select More Tools. Select Clear browsing data. In the dialog that appears, select the checkboxes for the types of information that you want to remove. Use the menu at the top to select the amount of data that you want to delete. Select beginning of time to delete everything. Click Clear browsing data. Still having trouble? Find more information here. --- > One of the greatest challenges in managing website content is preparing images and photos for web delivery. - Published: 2013-06-25 - Modified: 2023-06-22 - URL: https://www.infront.com/blog/editing-images/ - Categories: Search Engine Optimization One of the greatest challenges in managing website content is preparing images and photos for web delivery. To help you create images that are optimized for your website, we've put together a collection of image editing resources. Note - these resources are offered as a convenience for our clients. They are provided by third-party web services and vendors and as such, we cannot provide support or answer questions about these resources. Tips for Resizing / Cropping When resizing an image, there are some important things to keep in mind. You want your images to maintain decent quality, while not taking up an enormous amount of space. Rather than resizing your image in the SiteWorks editor, you should use a photo editor to adjust the image to the size that you'd like it displayed on the page. This will guarantee that your pages will load as quickly as possible. You can adjust the size by resizing or cropping. Resizing: This is the process of actually adjusting the size and width of the image. Make sure to maintain proper proportions when resizing so that your image does not appear stretched or skewed. Cropping: Cropping is the process of trimming and removing parts of an image that aren't relevant to what you're trying to portray. This will remove any excess clutter on the page, and keep the user's focus on the relevant information. Both resizing and cropping may be necessary to achieve the desired effect. We recommend using both until the image looks the way you'd like it displayed on the page. Free Online Tools Foto Flexer Foto Flexer is another excellent choice for editing photos online for free. Right from the homepage you can upload your image and start editing. The tools are placed in an easy-to-use and easy-to-find fashion. With this... --- > Please do not contact us about email if you are not a client of Infront Webworks, Inc - Published: 2013-06-24 - Modified: 2020-06-17 - URL: https://www.infront.com/blog/email-support/ - Categories: Technical Support Please do not contact us about email if you are not a client of Infront Webworks, Inc. Having Problems Sending Or Receiving Email? The first thing to do if you are experiencing problems sending or receiving email is to CHECK YOUR EMAIL SETTINGS - MAC or PC. If the settings appear OK, REBOOT your computer. In many cases, this resolves the problem. Another thing to check is your internet connection. If you're having email problems, see if you can browse to your favorite website. If the web operates intermittently or slowly, you may consider calling your Internet Service Provider. If you are seeing some sort of error message, please copy and paste the error message into this form (click). Are you having problems sending email but you're receiving email just fine? The first thing to do if you are experiencing problems sending or receiving email is to CHECK YOUR SMTP AUTHENTICATION SETTINGS - MAC or PC. Are you traveling and having problems sending email from a hotel, or other business? Or has your ISP blocked outgoing email? The issue is that, in order to control spam, many ISP’s, when you’re using their network for internet access, require that all email be sent through their email servers. They do this so they can track down anyone using their network to send spam. Not all ISP’s do this, but the major ones do, and the list is growing. You’re getting an error message because the ISP at the hotel is not allowing SMTP (outbound email) traffic through our email servers – they require that you send through their SMTP servers. There are two ways to get around this: Get the SMTP server setting from the ISP at your hotel (or CLICK HERE for a comprehensive list of SMTP servers) and change your... --- > Infront Webworks client email support for Windows technical support. Also call 719-577-4404. - Published: 2013-06-24 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/email-setup-for-windows-setup/ - Categories: Technical Support Please note - Please do not contact us about email if you are not a client of Infront Webworks. Login with your email address and password. From this website you'll be able to send and receive email through your web browser using any PC that's connected to the internet. You'll also be able to change your email password, set your auto-reply (vacation) message, and more. You can also access your email account through an email client program such as Microsoft Outlook, Outlook Express or any other POP compatible email program. When setting up your email program you will need to know the incoming (POP3) and outgoing (SMTP) servers. Please use the following settings: User ID / Account ID: Password: Incoming Server (POP3): imail. infrontcloud. com Outgoing Server (SMTP): imail. infrontcloud. com IMPORTANT - In your email client configuration you also must ensure that you enable SMTP authentication. Click the appropriate link below to download instructions on how to setup your email program for SMTP authentication. Note - the documents below may contain sample server settings that are different than those above. These sample settings are for illustration only. Use the server settings above to access Infront's email server. If you use an email program not listed here, please contact us. --- > We are happy to announce that we are moving office locations! So beginning June 1st 2013,our address 5350 Tomah Dr #2800 Colorado Springs - Published: 2013-05-21 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/infront-webworks-is-moving/ - Categories: News & Events We are happy to announce that we are moving office locations! We've been searching high and low across Colorado Springs and found a great spot on the North East side of town on Academy Blvd. You may be familiar with the location: we'll be on the second floor of the north building in the Emerald Plaza office complex, right across the street from the Target near Montebello/Academy, and right next door to the "Texas T-Bone Steakhouse. " (We're just behind the Texas T-Bone Restaurant on Academy) Some of the features of our new digs include: Free parking, and plenty of it! A much larger conference room, where we can fit more people into our trainings and classes. 40% more office space which means more cubicles for room for hiring as we continue to grow. We are planning on making the move by the end of this month (May), so beginning June 1st 2013, you can plan on updating our address to the following: Infront Webworks 5350 Tomah Dr Ste 2800 Colorado Springs, CO 80918 Here's A Map Right now we're laying carpet, painting walls, and preparing for the move, so we'll keep you updated as the improvement nears completion. If you have any questions, as always, feel free to contact us online or by calling (719) 577-4404. We look forward to seeing you in the new office! --- > I've been writing blog posts on and off since 2009, and "Data Wins Arguments." I tell people "start testing, and stop arguing." - Published: 2013-04-29 - Modified: 2021-10-05 - URL: https://www.infront.com/blog/is-this-blog-post-helpful/ - Categories: Blog I've been writing blog posts on and off since 2009, and it's been a fascinating experience. By now, I've learned a lot about researching, writing articles, getting feedback, and finding out what users do and don't like. Blogging is an acquired skill; one I've become better at only in the past year or so because I've actually dedicated time towards writing on a regular basis. When I first started blogging, I was pretty bad at it. I didn't have any frequency, and I didn't know how to choose topics so I just randomly wrote things about iPads, my family, movies I'd watched, and things like that. Eventually, I learned how to pick good titles, how to condense complicated ideas into concise posts that summarize an issue, and how to steer the conversation in the right direction to help drive conversions and sales. I've also watched as the traffic on the websites I blog on has seen huge jumps in organic search traffic because of it. It's pretty fun, actually. But one thing I've never quite been able to get a handle on is how helpful a blog post is for someone who actually does find and read it. I have always allowed comments, so that's been an incredibly valuable tool because people can write questions right there at the bottom of the post. However, what about those people who don't comment? How do I get a measurement from all those people who read my posts, then leave without commenting, never to be heard from again? I had wondered for long enough that I finally decided to do something about it: I created a small survey where people could tell me whether the blog post they were reading was helpful or not. There are several tools that do this, but I... --- > Here's a 9-point checklist to help you make sure your website design doesn't suck - Published: 2013-04-21 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/does-your-website-suck/ - Categories: Internet Marketing, Search Engine Optimization, Web Design, Web Development Earlier this week, I gave a talk at a Business Growth Summit that I titled "Beyond SEO: What to do with Your Website Visitors. " It was a really fun event and I had more people attend my session than I expected, which was great. I shared a lot of information during the presentation, and had a videographer record the entire talk, but that won't be ready for a few days. So in the meantime, I wanted to post something here that I shared with the audience: a checklist to help you make sure your website doesn't suck. My pet peeve in Internet Marketing is when I meet businesses that are only focused on getting more traffic to their website when what they really need to focus on first is fixing all the annoying or outdated things on their website that drive users crazy. So here you go: please take some time and comb through this checklist and I guarantee that your users will be much happier because of it. Then—and only then—do I recommend building more traffic to your website. Checklist to Make Sure Your Website Doesn’t Suck: Click on every single link on the entire website. Everything: navigation, menus, footer links, etc. Try to find every page on the site, and look for broken links, missing pages, and missing images. You will probably be surprised at how many broken images and links you may find. View your website on as many devices as you can. Try a small screen, a large screen, a Windows computer, a Mac, an iPhone, an Android, etc. Borrow a friend’s phone or computer if you need to! This is very important. Fill out any forms, including contact forms, download forms, and more. Make sure that all form submissions actually go through, and that... --- > We are excited to announce that we have finally launched the Melody Fusion website! - Published: 2013-04-08 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/the-melody-fusion-story-designing-a-logo/ - Categories: Web Design This is part two in a series of three blog posts called "The Melody Fusion Story. " We are excited to announce that we have finally launched the Melody Fusion website! It's an online band promotion website where musicians can create a free account to spread the word about their music, increase their following, and connect with other musicians. Last year, I wrote a blog post all about how we chose the name and domain name, so once that was finished, the next step was creating a logo. Since the first job (the identity) had been done, it was time to turn it over to Amanda, our senior designer, to come up with not just a logo but the whole look and feel of the website itself. Here are some of the notes and ideas behind the website design. From Amanda: "I really wanted to make this a 'music-creator-oriented' website, because MelodyFusion is really not about getting gigs, or making tons of money, or connecting with record labels; it's more about being a place for music creators to express themselves, share their work, and talk about the how and why behind their songs and improve their skills. " "Whether that's through being a composer, instrumentalist, singer, or even an editor or a producer, this website welcomes all of that. So for the design, I wanted it to have a fun feel on the 'light' side of things, especially because so many of the websites made for musisicans these days have a real black/dark theme that feels really cold... probably because they're trying to give it a 'nightclub' kind of feel. I didn't think that would go with what we were trying to do with this website, so I deliberately kept it on the playful side. " "One fun aspect to... --- > Amanda Obringer is our Senior Web Designer. Today we decided to ask her a few questions about the web design field. - Published: 2013-03-29 - Modified: 2021-08-17 - URL: https://www.infront.com/blog/15-questions-with-amanda-obringer/ - Categories: Interviews Amanda Obringer is our Senior Web Designer and has worked at Infront Webworks for over three years. Today we decided to ask her a few questions about the web design field and her approach to design in general. 1) How did you get your start in the design field? I started in my multimedia class in high school, designing a program for the Mac called HyperStudio, which is one step above a program called HyperCard which a lot of people have heard of. It was my favorite thing to do during study hall—people would come to ask me for help and I'd show them how to use it. It was nothing really in-depth; we were basically making fancy PowerPoint presentations. Later, when I went to college, I designed posters and brochures and things like that. 2) What was your first design-related job? I actually got my start in TV. I worked in college at the local PBS TV Station, making graphics for television. They had a local news show that was run by the students at the school, so the journalism students could learn broadcast journalism, and the students in the telecommunications program could learn how to run the cameras and direct, and things like that. Since I was in the graphics department, I would come in at 3:00 in the afternoon and they would tell us "We need twenty graphics ready to go by 5:00 pm. " We would make banners and images that would pop up next to people's faces with their names, or headlines like "Breaking News: Shooting Downtown," and whatever I was tasked with doing would have to be done by 5:00 pm. So whether I had to make two graphics or twenty of them, I only had two hours to design them all. I think... --- > Is your business seasonal at all? Sometimes we build websites for businesses whose websites see seasonal spikes in traffic. - Published: 2013-03-18 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/st-patricks-day-parade-traffic-spike/ - Categories: News & Events Is your business seasonal at all? Sometimes we build websites for businesses whose websites see seasonal spikes in traffic, and it's always important to make sure that we're prepared for those sudden traffic increases. On the week before the parade, the website received a total of 56,462, with 20,219 of those visits coming on the Saturday before the event. That's a LOT of visits, especially for a website that doesn't normally see traffic like that! If you have a website with seasonal spikes, (such as an eCommerce site which sees major traffic increases on Black Friday and Cyber Monday, for example), you'll want to make sure you're prepared for these kinds of sudden increases in traffic. Otherwise, you may have tens of thousands of people coming to your website and waiting endlessly for it to load. If you have a budget web hosting plan on a shared server that hosts hundreds of other websites, and haven't prepared for the deluge, your server might not be able to handle the load. If you have a business that is starting to see spikes like this, or if you've experienced an outage due to a server overload, contact us and let us see how we can help you with a better website hosting plan! P. S. The St. Saint Patrick's Day Parade site never went down, so all those visitors were able to see the site in its full glory and get all the info they needed. :) --- > Working in the web design field is wonderful. Nearly everything we do is electronic, so we're not constrained by traditional barriers to business - Published: 2013-02-15 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/where-our-clients-are/ - Categories: News & Events Working in the web design field is wonderful. Nearly everything we do is electronic, so we're not constrained by traditional barriers to business such as shipping costs, geographic limits, sales taxes, fuel prices, and other challenges when selling "physical products. " One of the biggest benefits of being an internet business is that we get to build websites for happy clients all over the country, and even the world. The map below shows just some (but not all) of the locations of the clients we've done work for over the past 20+ years and as you can see, even though we're based in Colorado Springs, a significant portion of our clients are not. (We even have some clients in Australia! ) We're able to design, develop, and market websites for companies all over the map because most of the tools we use are available online. For example, we make phone calls to clients anywhere for super-cheap using our VoIP phone system, we meet with them virtually via GoToMeeting, we have video chats using Skype, we share files back and forth using Dropbox, we accept payments online via Authorize. net, and we manage our projects with Basecamp. We even have some staff members that don't regularly work in our office, but work remotely from the East Coast. So if you have any website design, development or SEO, or digital marketing needs, please do contact us, whether you're in Colorado Springs or not. We would love to work with you no matter where you're based! --- > One of the more common questions I hear when discussing traffic reports and analytics data with clients is "is my website's bounce rate too high? - Published: 2013-02-08 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/bounce-rate-chart/ - Categories: Google Analytics One of the more common questions I hear when discussing traffic reports and analytical data with clients is "is my website's bounce rate too high? " That's a great question, and here's my quick answer: it depends. There are a lot of factors that go into a good analysis of a bounce rate. Answering a question with a question, I like to respond by saying "high compared to what? " For the record, a "bounce" is when a visitor shows up on your website and then immediately hits the "back" button on his or her browser without looking further or clicking anywhere on your website. A "bounce rate" is the percentage of total visitors that come to your website that then bounce off of it. The idea is that you want to keep as many visitors on your website as possible, so theoretically, the lower your website's bounce rate, the better your conversion rate, or at least the higher the potential for conversions, because more of the people who visit your website like what they see, and click around on your content. But that's a theoretical idea formed in a vacuum; in real life, it's much more complicated. Every website we build differs in its objective, target audience, industry, user behavior, and more... . and don't forget: there are lots of different kinds of websites. We build portfolio sites, eCommerce sites, blogs, subscription sites, informational sites, forums, web apps, and more. Each one of these has a different reason for existing, and each company behind the website has different goals for the business they hope to gain through it. Some websites are built for people to find information quickly and move on, or conduct a financial transaction. Some websites are built with the intention of drawing lots of visitors who... --- > Every week, I spend hours pouring over detailed website traffic reports, finding out how many visitors a website received. - Published: 2013-01-26 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/mobile-traffic-in-2012/ - Categories: Mobile Websites Now that 2012 has come to a close, I'm really excited (I admit—I am a total nerd) because I can now analyze the traffic reports from last year for our clients. Every week, I spend hours poring over detailed website traffic reports, finding out how many visitors a website received, how long the visitors stayed on the website, what they clicked on, how they found the website in the first place, and much more. But aside from my weekly analysis of a website, I also like to look at entire years as a whole to watch for major trends or patterns of user behavior. One of the most significant trends I've seen over the past few years is that mobile traffic has shot up significantly on almost all of the websites we've built. When I first began working in Internet Marketing, mobile internet usage was almost nonexistant, so mobile visitors were an unnoticeably tiny fraction of all website visitors and warranted very little attention. Since then, the number of mobile visits has now become a very important metric to track, and most of our websites are experiencing double-digit percentages of mobile visitors. I'm not sure exactly what made it the magic year but based on the data I have, 2011 was the year that mobile traffic reached critical mass. And most websites that had significant mobile traffic in 2011 have watched that percentage continue to grow at a rapid pace since that time. As a fun exercise, I randomly picked ten websites from our portfolio (including our own), and decided to showcase their overall mobile traffic in the handy little chart below. Take a look at 2011: You'll notice that the results are all over the place, which is exactly what I would expect. Here are the industries I chose,... --- > People, who aren't familiar with web development usually say "Ruby what?" But you can be confident that it's a great choice for a CMS. - Published: 2013-01-04 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/five-reasons-why-we-use-ruby-on-rails/ - Categories: Web Design, Web Development When we have initial discussions with potential website design clients, one thing we always talk about is our Content Management System (CMS), called SiteWorks. SiteWorks is a CMS we built ourselves using an open-source web development framework called Ruby on Rails (often shortened to "RoR"). People who aren't familiar with web development usually say something like "Ruby what? " with a chuckle, because it sounds like a cross between candy and an amusement park ride. People who are already familiar with web development will also ask about it, but the question they ask is "Why did you choose Ruby on Rails? " It really is a great question. There are so many languages available for creating a CMS: JAVA, PHP, ASP, Perl, Python, Cold Fusion, and many more. In truth, most of the large CMS's in the open-source world today run on PHP using MySQL. Not all, but then the "big three" you're probably familiar with—Worpress, Joomla, and Drupal—all do. So to provide an answer to that question, here are five big reasons why we chose to build SiteWorks in Ruby on Rails: Significant Cost Savings: Ruby on Rails is essentially a free development toolkit, which runs on a free operating system (Linux) and works with multiple databases and web servers (most of which are free). In the past, we used a platform based on ASP (Microsoft's "Active Server Pages"), and to do so, we had to pay not only for the operating system (Microsoft Windows) to host it but for the databases (Microsoft SQL Server) which store that data as well. By using a cost-free platform, we're able to significantly reduce costs without sacrificing any speed, security, or performance. Rapid Development: Ruby on Rails is a rapid application development tool that allows us to model out website features quickly.... --- > Google Analytics is free, offers valuable data, and yet is becoming more and more frustrating for businesses to use and extract data from - Published: 2012-12-14 - Modified: 2021-07-08 - URL: https://www.infront.com/blog/keyword-not-provided-in-google-analytics/ - Categories: Google Analytics Ahhh... Google Analytics—this favorite tool of marketers is easily installed, offers incredibly valuable data, is free, and yet is becoming more and more frustrating for businesses to use and extract data from. In the past, Google Analytics allowed website owners to see all of the search terms that visitors had used to find your website. This ability would then enable a webmaster or marketer to use that keyword data to make the experience better for users: you could create a custom segment based on the type of keyword your visitors were using, and use those reports to analyze traffic patterns and user behavior for those visitors, find out whether they did (or didn't) like the content you offered, how much time they spent on your website, which pages they clicked on (or didn't), which actions they took (or didn't), and which pages they exited on. This was extremely helpful information. However, late last year (around October), Google decided to encrypt all outbound clicks in their search results for users that are signed into any of Google's websites (which means any user signed into Gmail, YouTube, Google Plus, Google Maps, and more), and do it in such a way that it destroys the referrer data that this keyword report relies on. What did that decision mean for businesses? It meant that all of a sudden, website owners started seeing "(not provided)" show up in their search terms report. (I sometimes joke that "(not provided)" really means "neener neener neener--we'll never tell! ", because that's essentially what it means). When the encrypted search changes were first made, people in the SEO community started panicking, fearing that it would make their job much, much more difficult... . and they were exactly right. This change has made it much harder to optimize your website's... --- > I can't tell you how many times I've been asked why is SEO so expensive? So I thought I'd share my thoughts via a blog post - Published: 2012-11-21 - Modified: 2021-07-12 - URL: https://www.infront.com/blog/why-is-seo-so-expensive/ - Categories: Search Engine Optimization At Infront, we preach that the "findability" of a website is one of the three critical elements of a successful website - you MUST factor in effort and budget to make your website "findable". For many websites, Search Engine Optimization is one of the most effective strategies for getting visitors to a website. But people keep asking me why it's so expensive. Here's why. Here at Infront a basic SEO campaign starts at $750 per month with a 6 month minimum, so our small business clients need to budget at least $4,500 for basic SEO. Some clients are shocked when they hear this (even though they are paying $1500 a month for a yellow pages ad, hmmmm... . . ), but most times when I explain why, they get it. Consider these points: 1) SEO Takes Expertise. Did you know that so far in 2012, Google has changed it's website ranking algorithms 34 times? And as of this writing, we still have over a month left in 2012. Don't believe me? Check out this website: http://www. seomoz. org/google-algorithm-change It truly is a full time job to stay on top of these changes, to determine what, if any impact they have on the websites we build, then to make the changes to the website if needed. The tools needed to monitor a website's ranking and how well it's performing for various keyword and key phrase combinations are sophisticated and also change based on the dymanics of search engine systems. Our search engine optimization team spends many hours a month just learning about changes in the search engine optimization world. In addition, they have to understand the technicalities and structure of how a website is built so that can make changes to that website to enhance its "onsite factors". 2) SEO Takes... --- > Celebrating the 18th anniversary of the founding of Infront Webworks. Well, at least the founding of the company that became Infront Webworks - Published: 2012-10-15 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/the-history-of-infront-webworks/ - Categories: News & Events Today I'm reflecting on the 18th anniversary of the founding of Infront Webworks (well, at least the founding of the company that became Infront Webworks). October 15th, 1994 is the year I moved to Colorado Springs from San Diego to start Data Made Accessible, Inc. , the predecessor to Infront Webworks. My wife and I lived in The San Diego area from 1985 to 1994 while I served as a Naval Flight Officer in the U. S. Navy. When our son was born in 1992 we realized that we wanted to live and raise our family in a place that was not in the fast lane of the "rat race". As a Colorado native, I had longed to get back to the land of my birth and early childhood. We settled on Colorado Springs for a number of reasons, and in hindsight, it was a great decision as our family and business have thrived in the Springs. Flying Jets to Being a Technology Entrepreneur People always ask me how I went from flying sub-hunting jets to being a technology entrepreneur. The answer to this question goes back to 1982 when I bought my first computer - a portable machine called an "Osborne 1". This machine had a 5" green screen, 64kb (yes, "kb", not "MB" or "GB") of RAM, two floppy disk drives, and ran a precursor to the DOS operating system called CP/M. It cost $1800 - no small amount for a college senior with no job prospects. It was primarily used for word processing and writing BASIC computer programs. For me, it was a learning tool because I KNEW that computers would, someday, be an essential part of our lives. Despite the limited functionality of this early "portable", I was hooked. Apple Macintosh I used the Osborne 1... --- > The Colorado Balloon Classic annual hot air balloon festival that just celebrated its 36th year. We built their website at one time. - Published: 2012-09-13 - Modified: 2021-08-16 - URL: https://www.infront.com/blog/the-colorado-balloon-classic/ - Categories: News & Events Labor Day Weekend Over Labor Day weekend, a big event took place in Colorado Springs that drew hundreds of people from all over the country, and even a few people from outside the country—the Colorado Balloon Classic. The Balloon Classic is an annual hot air balloon festival that just celebrated its 36th year and is the longest continuously-running hot air balloon festival in Colorado. The Balloon Classic group also happens to be an Infront client: we built their website (www. balloonclassic. com). They are a great bunch of folks, and we've really enjoyed being a major sponsor of the event for several years. Infront Webworks Balloon This year, I was generously given a set of tickets to ride Infront's balloon. Since it was almost my seventh wedding anniversary, the timing was excellent... and I was able to bring my wife along, which enabled her to cross out "ride in a hot air balloon" on her bucket list. So early on Saturday morning (Labor Day), we drove down to Memorial Park and met up with our balloon crew. Our crew was Buzz and Sharon Wills, who came all the way up from Amarillo, Texas for the festival and brought their own Balloon, the Second Wind, with them. (It was nice to know that we were in good hands—Buzz has been piloting hot air balloons for over 35 years! ) The Balloon Process We unpacked the balloon, opened it up on the ground, held open the skirt, and turned on a huge fan to fill it up with air, then turned on the burners to make the air hot, and launched it and flew away with all the other balloons. It was quite an event! There were balloons everywhere, and thousands of people stood around watching, taking photos, pointing, and waving at... --- > I can't tell you how many websites we've built that were amazingly beautiful (credible) and functional (usable) and that failed miserably. - Published: 2012-08-22 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/if-you-build-it-they-will-come-not/ - Categories: Internet Marketing I can't tell you how many websites we've built that were amazingly beautiful (credible) and functionally elegant (usable) - but that failed miserably. The client came to us with a great idea - something unique, useful and IN DEMAND. People wanted what the client had to deliver, we built it to deliver, but still it failed. We studied the requirements, created a powerful content strategy, defined the user flows, established the messaging and calls to action, wrote user stories, created wireframes, developed prototypes, built complex database schemas, used the model-view-controller (MVC) development architecture to build the site, and deployed it into a worldwide virtual cloud based hosting environment. Yet the site never achieved any level of success. Why? Why would a site, that was built using state of the art technologies and processes, fail? The answer is simple - lack of findability. Remember my blog post on "The Big Three" factors needed for website success? Credibility, usability and findability? The scenario described above created credibility and usability, but it totally ignored findability (well, at least as it pertains to the external factors that influence findability). The best web development practices were used, yet, it was certainly the lack of findability that made these websites fail. So, what makes findability so important for the success of a website that otherwise is superior? Findability is the ability of people (real live humans) to find a website so that they can engage with it, dig into it, and BUY what's being offered. Findability gets people to the website so that credibility and usability can take over and work their magic. Without findability, your website is like a perfect diamond - that's buried 100 feet underground where no one knows where it is and can enjoy its perfection and beauty. So, why wasn't findability... --- > Cloud computing is one of the least understood, but most widely used services on the internet today. Read about these questions and more - Published: 2012-07-20 - Modified: 2021-08-17 - URL: https://www.infront.com/blog/computing-on-cloud-9/ - Categories: Web Development Seems like every day someone asks me what the heck "the cloud" is. Being immersed in the internet for so many years (I first got online with the Mosaic web browser in 1994 - see what Wikipedia has to say about Mosaic), I sometimes forget that technologies and concepts that we in the industry have heard about for years are brand new to many people. So, I am not surprised when the cloud question comes up, because it's really a good one. "The Cloud" I suppose the actual phrase "the cloud" arose from the years of presentations and diagrams where they depicted the internet as a cloud. Because it's so difficult to put a physical boundary around the internet- it seems to change in size and dimension constantly, like a cloud - the logical way to represent it graphically is as a cute fuzzy cloud with all sorts of devices connected to it. This representation is intuitive and serves well to help others understand what was being conveyed. Interestingly enough, in the early days of the internet, its physical shape was probably more like massively long spaghetti because of the miles of copper and fiber cable that comprised the infrastructure of the net. With the explosive growth of satellite, wireless, and cell-based internet, today the internet probably has more of a nerve cell shape. Enough digression. Humble Beginnings of the Cloud Despite the humble beginnings, it really has taken on more importance than describes not only the fluctuating, nebulous nature of the internet but also defines many of the services that are now delivered across the net. I call this "Cloud 2. 0" My first recollections of dealing with Cloud 2. 0 was several years ago when Amazon released its first cloud offering called the Elastic Compute Cloud (EC2). When... --- > One of the hardest concepts for people to grasp when considering SEO is the fact that search engine rankings are no static - Published: 2012-07-13 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-googles-algorithm-changes-affect-rankings-and-traffic/ - Categories: Search Engine Optimization One of the hardest concepts for people to grasp when considering SEO is the fact that search engine rankings are not "static," and that your website's rankings for a particular search term may go up or down over time. Usually, the amount of traffic you get from a search engine changes when your website's ranking changes, so it's reasonable for people to be concerned about ranking changes that affect their website. Sometimes, potential clients come to Infront for internet marketing and they'll say something like "I need help with my website. I can't understand what happened... My website used to be number one, and now it isn't anymore—I didn't make any changes to my site. " Since most people don't even understand how websites are ranked in the first place, I usually have to start by explaining the basics (i. e. content, relevance, freshness, on-page factors, off-page factors, website structure, inbound links, etc), and then I talk about the algorithm that Google uses to determine these factors, and it's almost always a surprise to them when I say that the algorithm is updated from time to time. Actually, it's updated over 500 times a year, so it's an understatement to say that your website's rankings can change occasionally. While most of these algorithm changes are minor, there are a few are big, drastic modifications made sometimes that can really affect the way your website ranks in search results. In 2011, for example, there were over 11 major algorithm changes that affected traffic to a lot of websites. To give you an idea, below is a chart of all the search traffic that our website received in 2011, overlaid with the algorithm updates (and their names) plotted by month. Our website gets a lot of organic traffic, and it was affected... --- > It is strange to me that I often go into design kickoffs where the website content hasn't yet been considered... at all. Have content ready - Published: 2012-07-06 - Modified: 2021-08-13 - URL: https://www.infront.com/blog/can-i-please-have-your-content/ - Categories: Web Design Have your content ready. We all hear the hype about content these days. The popular saying "Content is King" can be heard ringing from many a marketing blog and Content Strategist has become a very real profession. I think we can all agree that content is important. It's good for your users, good for SEO and it's the "meat" of a website. So it seems strange to me that I often go into design kickoffs where the website content hasn't yet been considered... at all. Have your content ready or at least an outline I believe that content, or at least an outline of the content to be created, should be like your logo and corporate colors. It should be there when you walk in the door to start your web design. And if it isn't, there is some serious work to be done to flush out at least a fraction of it right away. I can, (and often do) create a website design without content, but it isn't nearly as effective as if I had some content to work with. Typically, when I design a site without any existing content to pull from, I am taking information about your company from the creative brief (I hope you spent a lot of time on it... ) and any marketing materials you gave me (I hope they are recent... ). I also pull info from the hour or so we chit-chatted at the kickoff (we had a lot of fun, didn't we? ) and your current website (when was that designed? ). I take all this information and make my best guess as to what is still relevant. What is most important to your target audience, and what I imagine you think would be a priority for your users. Right on... --- > Pinterest has quickly become a social media giant, with users actively spending hours pinning pictures from sites to online boards. - Published: 2012-06-27 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/using-pinterest-to-build-branding/ - Categories: Social Media Is "word-of-pin" the new "word-of-mouth"? Many companies resisted creating pages on Facebook when it first became popular, because they assumed it was not applicable to their type of business. Now, If you don’t have a Facebook account for your company, you're nearly obsolete when it comes to social media. With the quick rise of Pinterest as a social media giant, it may be time for your company to get on board with them as well. Coming in at number three behind Facebook and Twitter, Pinterest, in a short amount of time, has surpassed LinkedIn and is quickly closing in on Twitter. According to Experian’s Digital Marketer Trend and Benchmark Report, Pinterest is the fastest website ever to hit 10 million visitors. This is what the numbers looked like in February: Facebook: 7 billion Twitter: 182 million Pinterest: 104 million LinkedIn: 86 million As stated by Gayle Falkenthal for Communities at WashingtonTimes. com, “Pinterest is starting to influence purchases. According to BlogHer’s annual study on women and social media, 81 percent of the women surveyed trust Pinterest more than Facebook or Twitter. Perhaps seeing is believing. As a result, nearly half of the women surveyed bought something based on a Pinterest recommendation. Only a third of them bought something based on a Facebook recommendation. Smart brands are getting on board with Pinterest... is growing beyond the shared recipes, wedding dresses and Martha Stewart tips to embrace adventure travel, sports, music and video, and much more. It has created a new and extremely influential consumer market without even trying. A significant number of images have to do with fashion, home and garden, sports and fitness, family and pets – things people spend money on. For women consumers who get the Pinterest picture, Pinterest is searingly on trend and exciting. ” Making your... --- > Choosing a domain name for an online community for musicians. Our process for helping brand the website and choose the domain name. - Published: 2012-06-18 - Modified: 2021-08-16 - URL: https://www.infront.com/blog/the-melody-fusion-story-choosing-a-name-and-domain/ - Categories: Internet Marketing This is part one in a series of three blog posts called "The Melody Fusion Story. " At Infront Webworks, we've been building websites for 18 years. Over this time, the company has grown and changed significantly. These days, we don't just build websites; we design them, build them, optimize them, and market them. A New Client Late last year, we began work for a new client that has one of the more ambitious projects we've seen: they wanted to create an online community for musicians where people can upload their songs, share information about the band, and sell their music online. Since it's still under development, we can't give away all their secrets, but I wanted to share our process for helping them brand the website and choose the right domain name. The client is a company based out of Australia, and the company name is "RedVox Pty Ltd. " Their initial thought was to call the website "RedVox" just like their name. That was a perfectly reasonable idea, but since this was going to be a website that we would be marketing heavily once it's launched, we started digging into the marketing process and decided we may have some confusion with a name like that. Concerns As a marketer, I had four initial concerns: 1) the name sounded very similar to "RedBox," which is a DVD rental service in the USA, 2) when you say "RedVox" out loud, a bystander may think he's just heard you say "Red Fox," which causes confusion, 3) the domain www. redvox(dot)com was already taken, and 4) there was nothing in the name that immediately told you what the website was about. All of these could potentially cause confusion, and confusion is bad for marketing. Knowing this, we asked them what the reasoning... --- > Why Isn't My Website Number One in Google? Find out why your website is showing up in Google's first page results. There are many factors - Published: 2012-06-08 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/why-isnt-my-website-number-one-in-google/ - Categories: Search Engine Optimization Something I frequently hear from companies that want to do Internet Marketing is "My website doesn't show up in Google. Why is that? " Or sometimes they'll say, frustratedly, "Why do I not show up as the number one result when I Google my company name? " Take, for example, the dentist I spoke with a few months ago who said "When I Google 'dentists,' I don't show up on the first page. Why not? " These questions are perfectly fair, but they're loaded and have complicated answers. Here's the simplest way to explain what's going on: if you literally can't find your website anywhere in a Google search for any keywords at all, your website may not have been indexed by Google, so let's address that first. Google has a "search engine spider" called "Googlebot" that goes out and "crawls" the web looking for websites. In plain English, this means Google has a bot that runs proprietary software that searches the web looking at all the websites it can find and ranks them in order of importance in an index. If Googlebot has already found your website, your website will be listed on a search results page. If you've had a website up and running for a while can't find it anywhere, there may be a mechanical problem. Why am I not showing up in Google? To diagnose your website and see if there's a mechanical problem, visit www. google. com and type in the following phrase without any spaces: "site:www. infront. com" and hit the search button. (Obviously, you'll want to put your actual website in here instead of the example I used). In this case, when I run a search on https://www. infront. com, here's what I see: You'll notice that right under the search box, in... --- > If you are having a website built on a small budget, there are two basic paths you can choose to help control your costs. - Published: 2012-06-07 - Modified: 2020-11-30 - URL: https://www.infront.com/blog/tips-for-cost-effective-web-design/ - Categories: Web Design If you are having a website built on a small budget, there are two basic paths you can choose to help control your costs: Have a designer realize your vision. Let your designer choose the vision. Either way works fine, so long as you are clear which way you are going and stay the course throughout the design process. Here's what I mean: Option 1: Have your Designer Realize Your Vision If you feel like you have a vague idea of what you want, but aren't quite sure, you better get sure quickly! The more specific you can be about the design you want created, the more time you will save. A good way to do this is to find other designs, fonts and color schemes that are all in line with your vision and stick with them throughout the design process. (This means you've got to feel pretty good about them in the first place). And these things don't have to be from examples in your industry, or even the media you are having the design created for. Look at designs from all industries and all media types—print and web. Your designer should have the skill to take a design concept like a retro-style ad for an airline in a women's magazine, and translate it to your website. I also recommend making these choices with your users in mind. These are big decisions and you want to make sure that they are in line with your goals and your target audience before you commit to them with your designer. The idea is to be as all-around sure about what you are trying to accomplish before the designer enters the room. The more you can flesh out your idea and show your designer what you are talking about before the... --- > The 5 essential SEO tips for business bloggers will help keep you compete online and increase your website's SEO and user experience. - Published: 2012-06-06 - Modified: 2023-09-29 - URL: https://www.infront.com/blog/essential-seo-tips-for-small-business-bloggers/ - Categories: Search Engine Optimization 5 tips for increasing your website’s SEO value and user experience. When it comes to establishing a brand presence online, small business bloggers can take a few tips from me. I learned my share of SEO tips and tricks and how to deal with small business clients just like you. For most small business owners, time is of the essence. However, it takes a good deal amount of time and effort if you expect to compete in the search engines. The following five essential SEO tips for business bloggers will help keep you competitive online while increasing your website's SEO value and user experience. 1. Content is king The reality is that search engines base your entire search engine ranking on your content. They can't see your pictures or your fancy flash banners, but they can see all of the unique content that goes up on your website. Plus, the more useful and relevant that content is to your audience, the better your search engine ranking and the better the user experience is for your visitors. Remember, having the right SEO keywords in place might be valuable to the search engines, but don't forget that you want actual people to come to your site to buy your products and services. Without human beings, your business would soon dry up - so ensure you're writing for search engines as well as humans. 2. Optimize your current content wherever you can You probably have videos, audio recordings, and images on your site, right? Are those videos and audio recordings transcribed? And do all of your pictures have captions containing SEO keywords? Well, they should! What are you waiting for, be sure to transcribe everything in text form so it's search engine scannable--and that goes for all interviews, conversations, video promos, user testimonials,... --- > Video Marketing is an extremely effective way for businesses to connect and communicate with customers, colleagues, and the community. - Published: 2012-05-28 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/4-reasons-you-should-use-video-marketing/ - Categories: Video Marketing Video Marketing is an extremely effective way for businesses to connect and communicate with prospects, customers, colleagues, and the community. The use of video in your online marketing seems necessary and inevitable. The purpose of this post is to encourage you to assess your available resources and to start making videos. You needn’t publish or distribute the initial videos you make until you’re satisfied with their quality and purpose. Instead, start thinking about and working on videos as part of your integrated marketing strategy. Whether you’re not yet using video, not yet fully committed to the medium, or not yet using it effectively, here are 4 reasons to give video more of your limited time, attention, and resources. Watch the video, then check out the short write-up below it! Here are 4 reasons, among many, why you should use video in your online marketing. Reason 1: Video Communicates Completely Video is, quite simply, an excellent way to communicate with people. It’s easily and comfortably consumed. It’s compelling – people tend to want to watch it. And it provides complete communication, packed with subtlety, nuance, emotion, and non-verbal cues. If your goal is to connect and communicate with people, video needs to be among the tools you’re using. Reason 2: Video Complements Your Text and Images A video need not stand on its own and speak for itself out on YouTube or Vimeo, all tagged up as a passive lead generator (though that’s a great use of video, too). Instead, make it part of a package; design it to serve as a complement to your existing text and images. On your website, in your blog posts, in your emails, and on your landing pages, video can reinforce your messages. It humanizes and brings to life all that your words and graphics... --- > One of the most annoying problems with Google Analytics is that straight out of the box, it does not properly share data with AdWords. - Published: 2012-05-25 - Modified: 2021-07-13 - URL: https://www.infront.com/blog/how-to-link-your-adwords-and-analytics-accounts/ - Categories: Google Adwords One of the most annoying problems with Google Analytics is that straight out of the box, it does not properly share data with AdWords. You'd think that since both Analytics and AdWords are Google products, they'd "talk to each" other and pass data freely back and forth, but that's actually not the case. If you've ever pulled up your Google Analytics reports and drilled down to the Traffic Sources => Search => Paid report, you may be annoyed to find that if you're running AdWords, you won't be able to see the keywords that your visitors are using to find your website, and instead you all you see a totally useless "(not set)" link. This is maddeningly frustrating because you're paying for these visitors, so you should be able to see the search terms they're using. Well, technically, you already can see that data, but only via your AdWords reports and not your Analytics reports. Here's how you can connect BOTH accounts so they share data properly. Just follow the steps below: Connecting Google AdWords to Google Analytics Step 1: Go to your analytics account and take a look at the "paid search" section to see the keywords people are using for your AdWords. If you see your keywords there, great—you're set to go and don't need any help. However, if you see a completely worthless "(not set)" notice, continue on to Step 2. Step 2: Go to your AdWords account, and click on the "Tools and Analysis" button, then click on "Google Analytics. " Step 3: Find the website in Analytics you want to attach to the AdWords account and click on it. (Example: if you're in the AdWords account for www. infront. com, find www. infront. com here in this dropdown list and click on it). Step 4:... --- > Google is the most popular website on planet earth? 1 BILLION people use Google's search engine every month. You should be advertising on Google. - Published: 2012-05-18 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-to-use-google-adwords/ - Categories: Google Adwords Did you know: Google is the most popular website on planet earth? According to ComScore, more than 1 BILLION people use Google's search engine every month. Google owns over 66% of the search engine market share in the USA (Source). Over 30,000 searches are performed on Google every second (Source). Do I have your attention yet? What these enormous numbers really mean is that you, as a business owner, should be advertising in at least some form on Google. Most businesses can't afford not to. It's more than likely that your potential customers are using Google to search for the products and services that you sell, and if they're not finding you online... they're probably finding your competitors. So what's the best way to advertise on Google? There are two answers to this, and the right answer for you depends on what your goals and needs are. The two options are: 1) "Free" listings via Google Organic Search 2) Paid Advertising via Google AdWords In order to get Organic listings, you need to employ Search Engine Optimization, or SEO. Organic listings on Google are a great way to advertise, but in order to show up for the search terms you want, you need to work on SEO for a while. It's a process that takes time, and it takes a completely different approach. Ultimately, you're at the mercy of the search engine and how they're willing to rank your website. But we've written about this before, so for this post, we'll be focusing on answer #2: Paid Advertising via Google AdWords. Google's sponsored listings service is called AdWords, and if you use AdWords, you can buy ad space on their Search Engine Results Pages (SERPs). Take a look at the photo below—the AdWords are the listings in the little colored... --- > As a designer, I get all kinds of change requests as I work through design comps with a client. - Published: 2012-05-12 - Modified: 2020-11-29 - URL: https://www.infront.com/blog/designing-with-users-in-mind/ - Categories: Web Design As a designer, I get all kinds of change requests as I work through design comps with a client. “Can you make this bigger? ” “Can you make this lighter? ” “Can we change the green to mauve? ” These are all pretty specific, eh? Should be easy, right? And they are. But I can tell you that often times I will push back a bit. And I will even go so far as to ask my favorite question... WHY? . And why do I ask why, you ask? Because I like to be difficult? No. Because I think the client is wrong? No. Because I have the mind of a 4-year-old and must know the whys to everything? Heck, no (ok, maybe a little). But really, I ask WHY? because I care about the purpose of the site and want it to send the right message to the right audience. Of course everyone involved wants the site to send the right message to the right audience, but it is very easy in a design process to get bogged down in personal preferences and minutia. And my job is to keep the message clear for your audience and to solve design problems. So rather than me just clicking my mouse to change a color, I try to talk about it. That way we can all stay focused on the big picture of the design and see what the issues really are. And I can go back to my Mac and do my job... solving the design problems at hand. So, let’s ask WHY? a little more, and hopefully, we will solve more problems than we create. And maybe we should change my title from Designer to Super Queen Design Problem Solver (too much? ). --- > The most important rule to keep in mind when doing any kind of marketing is track your results. - Published: 2012-05-08 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/tracking-internet-marketing-with-phone-calls/ - Categories: Internet Marketing The most important rule to keep in mind when doing any kind of marketing is "track your results. " It's imperative that you have the ability to justify your marketing efforts. What's working? What isn't? If you don't know the answer to this question, odds are you're wasting a significant chunk of your marketing budget. In 2012 spending on internet advertising is at an all-time high, with significant growth projected in the future as more and more businesses drop print-media advertising and focus on generating leads with their website. Internet Marketing is an incredibly cost-effective way to advertise, but the rule still applies; you've got to track your results. If you don't, you're losing money. Our Internet Marketing Services are a natural—after we're done building a website for a client, we'll offer to market their site on the increasingly competitive web. Our success has been phenomenal because we can track almost everything. In case you didn't already know, when advertising online, you can track the number of visitors your website is getting; where your visitors are coming from (by country/state/city); what pages they're looking at; and you can even find out how they found your website in the first place, whether that was a Google search or a link on another website or online directory. This powerful information equates into cost-effective targeting. And, of course, the standard practice is to build your site so that you ask people to fill out a contact form with a compelling call to action. Because we have those powerful tracking tools in place, it's easy to figure out where each web lead came from when somebody actually does fill out a contact form. But what if a potential client finds your website and then calls you on the phone? All your best efforts at... --- > Is Google Evil? That used to be somewhat of a slogan for Google, but Google is large and powerful, and they think they are above the law - Published: 2012-05-04 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/is-google-evil/ - Categories: Google The Guardian put out a scathing report on Google's business practices, called "Google's problem is that it now believes itself above others – even governments. " That descriptive title explains what it's all about—the recent controversy over the data-collecting practices of Google Street View. Long story short, the FCC is investigating how Google illegally collected private data from homes and businesses over unsecured wireless networks when driving around the globe in their little cars with cameras on top (the "street view cars"). The big shocker of the story isn't the fact that Google stole confidential information from citizens—including entire emails, passwords, and web browsing history—but the fact that it was no accident. The engineer of the tech company who set up the data collection was aware. The Street View team was aware. The upper managers were aware, and consented, at least by merit of not intervening. More than half a terabyte of personal and private data was collected, intentionally. Are you shocked? No? Neither are we. Google: Don't Be Evil? Remember how years ago, you used to hear about how Google's motto was "Don't be evil"? That old bugaboo line will come to haunt Google for many, many years. You may notice that you haven't heard this motto in a while. There are two simple reasons for this: 1) it's not their official motto and never was, and 2) Google doesn't even believe it anymore. The "Don't be evil" philosophy certainly had the buy-in from management though; Google's co-founders Larry Page and Sergey Brin included that exact phrase in an open letter they wrote when they first filed for IPO, commonly called the "Don't Be Evil Manifesto. " Here's a highlight from that document: "Don’t be evil. We believe strongly that in the long term, we will be better served...... --- > How do you know who controls your Facebook page? What happens if that person quits or is fired? Get access to your business Facebook Page - Published: 2012-05-03 - Modified: 2023-03-21 - URL: https://www.infront.com/blog/how-to-change-a-facebook-admin/ - Categories: Social Media Ahh... Facebook. The Social Network that makes our lives richer, allows us to keep in touch with all our friends... and occasionally makes us want to pull our hair out. Stay updated on our blog for more information about Digital Marketing, Colorado Springs SEO, & Social Media. If you have a business, the odds are you have a Facebook page. And if you have a Facebook page for your business, the odds are it was set up by one of your many employees, and you as the company owner or manager may not have access to it. So how do you even know who controls the page, and what happens if that person that set it up quits or is fired? That's a great question, and one we hear almost every week from customers at Infront. Here's the good news—if you have a business Facebook page and if the person who set it up still works for you, you can have yourself added as an admin on the page under page roles and have total control of it. But you've got to do it NOW before anything tragic happens... . because the bad news is that if your employee has already left and you don't have admin access, there's pretty much nothing you can do about it and you're completely at the mercy of your (potentially) disgruntled employee. But for today, let's assume that everything's fine and dandy and you just want to be added as a page admin. Here are the steps to do that. Step 1: Log into Facebook using your own personal account, and navigate to your Facebook page. "Like" the page if you haven't already. (And c'mon, if you haven't already "liked" your own business on Facebook, you have GOT to laugh at yourself because that's... --- > If you've inherited a Twitter account and need to set yourself up as the new administrator, here are some simple steps for doing that. - Published: 2012-05-03 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/how-to-change-a-twitter-admin/ - Categories: Social Media Twitter is the second most popular Social Network on the web today. While there are some similarities to Facebook, it's really quite a different animal. You can only post short updates (a maximum of 140 characters), and you don't have "friends," you have "followers. " Everything you share is public, and you are encouraged to connect with people you don't know. Stay connected through on blog for information on Internet Marketing, Search Engine Optimization, Social Media, and more! If you've inherited a Twitter account and aren't sure how to proceed or if you need to set yourself as the new administrator of a Twitter account, here are some simple steps for doing that. Unlike Facebook, you don't have "admins" per se... you just have one account holder. There are some Twitter clients that allow multiple people to use your account (such as HootSuite or Tweetdeck), but you still have to log in to Twitter by visiting www. twitter. com and entering your username and password. If you need to change the info on a Twitter account, just follow the simple steps below. Step 1: Go to the Twitter account in question. For this example, I've pulled up ours which is https://twitter. com/InfrontWebworks Step 2: Click "sign in" and enter the username and password for the current account holder in the box that pops up and sign into your account. Step 3: You're now signed into your account, but you're just viewing your Twitter feed. To make changes, you need to click on "edit your profile. " Step 4: This screen shows your profile information, which is everything that other users will see on your public profile such as your name, your website, a short description about you, etc. Let's ignore this for now, because what you really want to do... --- > SEO and PPC (search engine optimization and Pay Per Click) marketing can be very effective for your business. Find out why. - Published: 2012-04-27 - Modified: 2023-05-05 - URL: https://www.infront.com/blog/ppc-vs-seo-search-engine-marketing-explained/ - Categories: Internet Marketing, Search Engine Optimization If you aren't already aware, most businesses can benefit from some form of Search Engine Marketing (SEM). Search engines still generate a LOT of traffic to websites - much of it high quality traffic since search, by it's very nature, means someone is looking for something - a "warm lead" if you will. We call this "demand based" marketing, and if you're not using it, you could be missing out on some of the highest ROI marketing you can do. There are two broad approaches to SEM - organic ("free") search and paid search (also known as Pay-Per-Click or PPC). Organic search results are the "free" results that appear in the left column on Google's search results pages (all of this can apply equally to Yahoo and Bing). These search results display because the search engine's ranking algorithms have scored each website based on its relevance to the search word or words. Getting your website to come up on page 1 of the organic search results is the "holy grail" of SEM since it doesn't cost a penny when someone clicks an organic link to your website. Click for a larger image. PPC ads are those that appear at the top, and down the right side of the search results pages. These ads, when clicked, cost the advertiser a defined click cost each time someone clicks on a paid search result. Paid ads can range from as little as 50 cents a click, up to several dollars per click (the cost is determined by complex formulas). So the obvious question is, why would ANYONE pay for clicks, when they can get them free through the organic links? The answer is that organic search really isn't free. Getting the search engine's ranking algorithms to show your website higher than a competitors... --- > Three elements that are critical to a successful website - Credibility - Usability - Findability - Published: 2012-04-23 - Modified: 2020-11-28 - URL: https://www.infront.com/blog/the-big-three/ - Categories: Internet Marketing The Big Three Elements Of A Successful Website In the nearly 21 years we've been building websites, we've learned that there are really only three elements that are critical to a successful website. If all three of these elements are inherently part of the website, in some semblance of balance, the site will stand the best chance of success. The three elements are: Credibility - Usability - Findability Credibility is how the site looks when the visitor first sees it. Just like two people meeting each other for the first time, the first impression often sets the tone for how the relationship proceeds. A credible website provides a good first impression because it is designed for the target audience. Knowing the website's audience(s) is inherent in the process of designing a successful website. That design MUST resonate with the target audience; it must engage them visually so that they don't just turn around and go away. Typically, you only have a few seconds to connect with a website visitor, so you have to give it your best shot - not just on the home page, but on all other pages as well. Usability is how the site works. Usability deals with making the website's content and calls to action easy to find, and simple to use. It means making content current and relevant. Usability is built into the design of the website, but it is also very dependent on how the site is managed. A highly usable website is built on an easy to use content management system that makes it easy for non-technical users to make changes to the website. Findability is how easy the website is to find. Having a beautiful, super usable website is pointless if people can't find that website. Findability can be broken down into... --- > Capture a Tweet from Twitter in time, and post it. The ability to embed tweets. It is really simple to do. - Published: 2012-04-17 - Modified: 2021-08-16 - URL: https://www.infront.com/blog/how-to-embed-a-tweet/ - Categories: Social Media If you've ever wanted to capture a Tweet from Twitter and post it somewhere but weren't sure how, check out this relatively new feature from Twitter: the ability to embed Tweets. It's really simple to do. Let's say I want to post the tweet from the History Channel's Titanic Real Time Twitter account that says the Titanic hit an iceberg. Here's how I would do it: Step 1: visit www. twitter. com and find the tweet you're looking for: Step 2: hover over that tweet, and click "open": Step 3: when viewing the tweet, click on "details": Step 4: click on "embed this Tweet": Step 5: copy the code in the box, and paste it into a web page or blog post: Step 6: Voila! The final product should look like this: #Carpathia Titanic has sent a distress signal, they have struck an iceberg and require immediate assistance! — TitanicVoyage (@TitanicRealTime) April 14, 2012 The cool thing about embedding a Tweet this way is that it still works as a live Tweet. So you can click on it, retweet it, favorite it, follow the account that first tweeted it, and more. Instead of a static image, it's embedded into your page and fully functional. Isn't that neat? --- > SiteWorks was designed as a website content management system designed from the user's perspective - not from a programmer's. Dog Food - Published: 2012-04-16 - Modified: 2021-08-18 - URL: https://www.infront.com/blog/were-eating-our-own-dogfood/ - Categories: Opinion "Eating your own dog food" is a slang term used by software companies to describe the scenario where they use their own software. The website you're looking at represents a "dogfood feast" that we've just consumed. Yes, we just built our own new website using our very own SiteWorks content management system. Not only did we enjoy the meal, but we're looking forward to lots of snacks in the months to come. As far as software dogfood goes, SiteWorks is pretty tasty. It was designed from the ground up as a website content management system. It was designed from the user's perspective - not from a programmer's perspective. Managing website content with SiteWorks is elegant and fun - all you need to know is some basic computer skills and how to launch a web browser. But, in case you find that intimidating, we provide free training on how to use it. SiteWorks was also designed with search engine optimization in mind. Note Infront Webwork's total domination in some of the most competitive keywords online (i. e. website design, SEO companies, etc... ). SiteWorks has more built-in SEO features than any other website CMS. Things like automatic XML and HTML site maps, user manageable 301 redirects, editable META tags, editable "friendly" URLs, editable alt tags, and much, much more. Search engines LOVE crawling websites built on SiteWorks. But, you'll be happy to know that the geeks love SiteWorks too. SiteWorks is built on a system called Ruby on Rails. Sounds a little quirky, but you'll be happy to know that websites like Twitter, Groupon, Shopify, and many others have chosen Ruby On Rails as the state-of-the-art website development foundation on which to build their websites. We haven't forgotten to include stuff like HTML5, CSS3, jquery, and other horribly complex technologies that... --- > Making the decision to hire an SEO is a big commitment that has the potential to greatly improve your site and save time. - Published: 2012-04-06 - Modified: 2021-09-29 - URL: https://www.infront.com/blog/how-to-hire-for-seo/ - Categories: Search Engine Optimization Hiring a Search Engine Optimization Expert SEO stands for "search engine optimization. " Making the decision to hire an SEO is a big commitment that has the potential to greatly improve your site and save time. It can also sink your site and damage your reputation. It is Infront's opinion that companies and individuals seeking Search Engine Optimization services should research the potential advantages and risks of hiring a Search Engine Optimizer. Having this kind of background knowledge about internet marketing will ensure that a reputable specialist is hired. Search Engine Results Pages Most search engine results pages (SERPs) include "organic" search results, which are free, and paid ads ("Sponsored Links"). Paying for advertisements does not affect your site's position in the organic search results. No reputable search engine ever accepts money to improve a site's ranking on the SERPs. Free resources through webmaster forums and search engine help forums and FAQs can provide you with mounds of information about how to optimize your site for organic search, but executing an SEO campaign takes a lot of work and very specialized technical know-how. Infront's Search Engine Optimizers have broad-ranging marketing and internet experience. These dual skill sets in marketing and SEO are important tools and the secret to our success. Talk to us and find out why our Marketing background helps our SEO services to stand out above the competition. Web Design and Marketing Leaders Many SEOs and Internet Marketing Agencies provide valuable services for website owners, but it often takes a lot of shopping around and a lot of mixing and matching various services from multiple organizations. Infront Webworks offers many of these services under one roof, which not only gives our clients a one-stop-shop for their website and internet marketing needs, it also creates an environment of innovation,... --- > Create a mobile version of your website. This is great for user experience - Published: 2012-03-30 - Modified: 2020-11-27 - URL: https://www.infront.com/blog/building-websites-for-mobile-how-it-works/ - Categories: Mobile Websites Note: this is part two in a series called "Building Websites for Mobile. " The last post covered why it's important to consider mobile users while this post discuss how to make your website mobile-friendly, and the next will cover what you should (and shouldn't) put on it. Hopefully, after reading the last post you did your homework and ran the numbers on your website to see how many mobile visitors have visited your website in the past year. Hopefully, you've also also taken notice of the actual devices being used. So now the question is "ok, fine, so I get lots of mobile visitors—what do I do about it? " Our answer: create a mobile version of your website. This is great for user experience, and will completely solve the problems associated with your website not being compatible with mobile devices. You'll just need to follow some basic rules: Put it on its own subdomain. The best place to put the mobile version of your website is on a subdomain. (A subdomain is anything that precedes your domain. For example, in this url: www. example(dot)com, the www is the subdomain. ) Back when mobile websites were first being used, what some companies started doing was creating an entirely new website on a different domain. Some websites like this are still around (i. e. www. amazon. mobi and www. foxnews. mobi), but this is not a good way to do it. When you get a separate domain for your mobile site, you're effectively creating a brand new, separate website and starting over from scratch from an SEO perspective. None of the inbound links and "google juice" you have coming to your normal . com domain will carry over to this separate website. And from a search engine perspective, your .... --- > Email marketing and digital marketing are fantastic ways for businesses to boost their sales but you need to know about the CAN-SPAM Act - Published: 2011-12-27 - Modified: 2024-09-16 - URL: https://www.infront.com/blog/the-can-spam-act-in-plain-english/ - Categories: Email Marketing Email marketing and digital marketing are fantastic ways for businesses to boost their sales and keep their customers up to date on what they’re up to. It’s fast, it’s relatively simple to set up, and it’s one of the most cost-effective ways to market your business and drive customers to your website. That is if it’s done properly. Email marketing is also one of the quickest ways to irritate your customers and make them stop buying your products. And it’s an easy way to break the law. Did you know that email marketing is regulated by Federal law? In 2003, the United States Congress passed an act that legislates how and when a business can send emails to customers or potential customers. Though as with most laws, it has an inherent flaw: it’s in legalese, so most people really don’t understand it. As marketers, this makes our job more difficult, but nonetheless, it affects us, so we’ve got to pay attention. Here’s a quick guide that gives a breakdown of the Act, and it focuses on the main parts you need to be concerned with. Ready? Here goes: What does “CAN-SPAM” mean? The legislation passed by Congress that regulates commercial email is called the “Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003,” or CAN-Spam for short. Got a nice ring to it, eh? What is “Spam,” and what isn’t? This is the most complicated part of the legislation. Technically, Spam is an “Unsolicited Commercial Email. ” In plain English, Spam is “annoying emails you didn’t ask for from companies you don’t know, selling products you don’t want. ” Should I really pay attention to the act? I’m just a small business. Well, if you’re ok with breaking Federal law, then go for it. Otherwise, you’ve got to... --- > White hat SEO to boost your rankings on the search engines. It's best to spend your time, money, and energy on a long-term strategy - Published: 2011-02-25 - Modified: 2021-11-30 - URL: https://www.infront.com/blog/white-hat-internet-marketing-is-best/ - Categories: Internet Marketing White Hat SEO or Internet Marketing J. C. Penney, Forbes, and Overstock. com Learn the Hard Way: Black Hat SEO is Bad First of all Infront Webworks does not participate in, or endorse, "Black Hat" SEO (Search Engine Optimization) tactics. What is "Black Hat" SEO? Simply put, Black Hat SEO is an attempt to fool, game, or "cheat" the search engines to achieve higher rankings on the SERPs (Search Engine Results Pages). Google draws a thick line in their Webmaster Guidelines between what qualifies as Black Hat, and what is acceptable. J. C. Penney's Penalty At one time, Google took what it called "corrective action" against J. C. Penney because it participated in Black Hat SEO. Thousands of links were created to the site from seemingly unrelated websites. There are links to JCPenney. com’s dresses page, for example, from sites about dogs, fishing, snoring, jokes, diseases, and on, and on. Why does Google care about these links? Because one of Google's strongest indicators of relevance and trust comes from the volume and quality of inbound links from other websites. When people game the system, Google's search engine becomes less accurate. Forbes' Paid Listings Shortly after the news of J. C. Penney's Black Hat tactics broke, Google sent Forbes a warning letter for breaking the rules laid out in the Webmaster Guidelines about selling links. This is not the first time Forbes has been warned or flagged by Google. Denis Pinsky, Digital Marketing Manager at Forbes. com, pretended to be ignorant of the wrongdoing in a post on Google's Webmaster Forum. Matt Cutts, Google's Webmaster Guidelines Chief of Police, posted the following response: From Matt Cutts Hi Denis, thanks for asking about this. That message typically indicates that we believe a site is selling links that pass PageRank, which is a... --- > Why should companies blog? Step-by-step process on how to blog with strategical content for search engine optimization or SEO. - Published: 2011-02-18 - Modified: 2023-09-29 - URL: https://www.infront.com/blog/how-to-blog-for-marketing-and-seo/ - Categories: Internet Marketing Part 1: Blogging One of the best things a company can do to generate more web traffic and capture online leads is to blog regularly. In this three-part series, I’ll discuss why everyone should blog and how to blog strategically. I’ll share with you my methods for writing blog articles with search engine optimization and human readers in mind. At first glance, blogging may seem like a daunting process, but with a little practice, your company can make blogging a simple daily, or weekly routine. Search Engine Optimization As previously stated, regular blogging is one of the most effective online lead generation strategies. Blogging is a great way to establish trust and credibility for your company (trusted advisor). It’s also a great way to create more organic (free) traffic. Why? Because it’s good for SEO (search engine optimization). Search engines LOVE fresh material from trusted sources. To better understand SEO, it’s necessary to understand what search engines do. How Blogging Impacts SEO Let’s say, for example, that we are providing search engine consulting for a local flooring company. We want the flooring company's website to rank well on the search engine results pages (SERPs) for local searches so that we can capture more web traffic and quality leads. To prove to the search engines that we are a valuable local resource we should create valuable content about our flooring services and products on our blog, then direct blog traffic to webpages where we can convert visitors into leads. The best way to create a lot of timely, relevant content is to blog. A proper blogging strategy will not only increase the amount of content on our site, but if we work hard to create original, remarkable content, other web users are likely to start linking to our site from their... --- --- ## Pages - Published: 2025-02-27 - Modified: 2025-05-12 - URL: https://www.infront.com/home-service-marketing-agency/ Do you need more of your ideal customers? Home Services Digital Agency - Exclusive - We only work for you not your competitors! "We only take on one client per industry per market so we are always working for you! Your marketing company is your competitive edge; they cannot work for you and your competition" Matthew Palis, CEO Infront Webworks Painting Services Plumbing Services Electrical Services Tile & Grout Services Handy Man Services Remodeling Services HVAC Services Roofing Services Windows & Doors Landscaping Services Pest Control Appliance Repair Everything Your Home Service Business Needs to Be Successful Online Websites Focused on Your Customers Make sure your website has the key elements for your home service business to succeed online like a professional and mobile-friendly design, clear service information, customer testimonials, online booking & scheduling and easy contact options with clear calls to action. Local SEO Your business needs a local SEO strategy that will attract your best customers by making your business out rank your competitors online, establishes you as an authority online in your geographic and produces quality calls and bookings. In more competitive markets SEO and paid ads work well together to increase lead flow and marketing ROI quicker. SEO Content & Social Media The best way for you to establish yourself as an expert in your field and geographic is to consistently update your site with informative content that is also utilizing SEO best practices. Local SEO content is an important strategy if you want your company to compete in local AI search results. Your content can also be combined with a social media posting campaign for even better results. Google Ad and Local Service Ad Management A well-crafted Paid Ad campaign can start bringing in calls and leads right away. Setup campaigns for the entire year... --- > We would like to take this opportunity to extend a heartfelt thank you to all our customers and families near and far, Happy Holidays. - Published: 2022-12-19 - Modified: 2023-05-05 - URL: https://www.infront.com/happy-holidays/ Happy Holidays and Warmest Wishes from Infront Webworks As the end of the year draws near, we would like to take this opportunity to extend a heartfelt thank you to all our customers and families near and far, old and new, for your support. We want you to know how much you mean to us and how much we appreciate you during this holiday season. Your business and our relationship with you are so important to us. It has been a wild and exhilarating year. Your patronage, your presence, your reviews, and your interactions all keep our business alive and make our work a pleasure each day. We look forward to continuing to serve you as a valued partner in your business. And we have some big goals and ideas we can’t wait to share. So stay tuned! But for now, enjoy the holiday season! With many thanks,The Team at Infront Webworks --- > These are our hosting plans for high performance, seccure, and eco-friendly web hosting. Choose from the Standard plan to the premium. - Published: 2022-08-24 - Modified: 2023-05-05 - URL: https://www.infront.com/hosting-package/ Hosting Plan High Performance, Secure and Eco-friendly Web Hosting Standard Plan $19. 95 /month 10 GIG SSD Storage Nightly Backups Free SSL (Let's Encrypt) Certificate* 1 GB RAM 2 Cores CPU 10 MB/sec Disk I/O 200,000 Soft Inodes (files limit) 100/hr Outgoing Website EmailsAddons:Static IP: $75/yearSSL Certificate: $69. 95/yr Get Started Pro Plan $39. 95 /month 2x Performance (over Standard) Unlimited SSD Storage* Unlimited Transfer Free SSL (Let's Encrypt) Certificate* 2 GB RAM 3 Cores CPU 15 MB/sec Disk I/O 400,000 Soft Inodes (files limit) 300/hr Outgoing Website EmailsAddons:Static IP: $75/yearSSL Certificate: $69. 95/yr Get Started Premium Plan $49. 95 /month 4x Performance (over Standard) Unlimited SSD Storage* Unlimited Transfer Free Dedicated IP Address ($48. 00/year Value) Free Premium Wildcard GlobalSign SSL Certificate ($99. 95/year Value) 3 GB RAM 4 Cores CPU 20 MB/sec Disk I/O 600,000 Soft Inodes (files limit) 500/hr Outgoing Website Emails Get Started --- > Get a comprehensive social media marketing analysis and speak with an expert. Whether it's Facebook, Twitter, Instagram, LinkedIn or other - Published: 2022-02-21 - Modified: 2024-04-30 - URL: https://www.infront.com/social-media-contact-form/ Learn more about Social Media Marketing Social Media Management that Delivers Get a comprehensive social media marketing analysis and speak with an expert. Whether it is Facebook, Twitter, Instagram, LinkedIn, or other similar social media platforms, our social media marketing department has the expertise and knowledge to get you where you want to be. var gform;gform||(document. addEventListener("gform_main_scripts_loaded",function{gform. scriptsLoaded=! 0}),document. addEventListener("gform/theme/scripts_loaded",function{gform. themeScriptsLoaded=! 0}),window. addEventListener("DOMContentLoaded",function{gform. domLoaded=! 0}),gform={domLoaded:! 1,scriptsLoaded:! 1,themeScriptsLoaded:! 1,isFormEditor:=>"function"==typeof InitializeEditor,callIfLoaded:function(o){return! (! gform. domLoaded||! gform. scriptsLoaded||! gform. themeScriptsLoaded&&! gform. isFormEditor||(gform. isFormEditor&&console. warn("The use of gform. initializeOnLoaded is deprecated in the form editor context and will be removed in Gravity Forms 3. 1. "),o,0))},initializeOnLoaded:function(o){gform. callIfLoaded(o)||(document. addEventListener("gform_main_scripts_loaded",=>{gform. scriptsLoaded=! 0,gform. callIfLoaded(o)}),document. addEventListener("gform/theme/scripts_loaded",=>{gform. themeScriptsLoaded=! 0,gform. callIfLoaded(o)}),window. addEventListener("DOMContentLoaded",=>{gform. domLoaded=! 0,gform. callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform. addHook("action",o,r,e,t)},addFilter:function(o,r,e,t){gform. addHook("filter",o,r,e,t)},doAction:function(o){gform. doHook("action",o,arguments)},applyFilters:function(o){return gform. doHook("filter",o,arguments)},removeAction:function(o,r){gform. removeHook("action",o,r)},removeFilter:function(o,r,e){gform. removeHook("filter",o,r,e)},addHook:function(o,r,e,t,n){null==gform. hooks&&(gform. hooks=);var d=gform. hooks;null==n&&(n=r+"_"+d. length),gform. hooks. push({tag:n,callable:e,priority:t=null==t? 10:t})},doHook:function(r,o,e){var t;if(e=Array. prototype. slice. call(e,1),null! =gform. hooks&&((o=gform. hooks). sort(function(o,r){return o. priority-r. priority}),o. forEach(function(o){"function"! =typeof(t=o. callable)&&(t=window),"action"==r? t. apply(null,e):e=t. apply(null,e)})),"filter"==r)return e},removeHook:function(o,r,t,n){var e;null! =gform. hooks&&(e=(e=gform. hooks). filter(function(o,r,e){return! ! (null! =n&&n! =o. tag||null! =t&&t! =o. priority)}),gform. hooks=e)}}); ppc form Last NameFirst NameCompany NameEmail Phone NumberWebsite DescriptionCAPTCHAPhoneThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_6'). val;gformInitSpinner( 6, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content... --- > You have been successfully registered for the event! We look forward to seeing you. And we are excited to start helping you. - Published: 2021-10-06 - Modified: 2023-05-05 - URL: https://www.infront.com/thank-you-for-registering-for-our-event/ Thank you for registering for our event! You have been successfully registered for the event! We look forward to seeing you! With a Digital Marketing and Web Development company, experience, history, and ability are primary factors that dictate success and results. For more than 20 years our team of award-winning experts have collaborated across specialties to produce powerful results for our clients. All of our processes, experience, and skills combine to deliver a full agency advantage. Our company is ranked as one of the top-rated digital marketing agencies in the nation. We work with businesses of all sizes. And we are excited to start helping you! --- > White label SEO is being used in the digital world to help entrepreneurs grow their businesses without doing all of the work themselves. - Published: 2021-09-28 - Modified: 2024-02-08 - URL: https://www.infront.com/white-label-seo/ White Label SEO Services Everything you need to know about white label SEO. The world of SEO agencies is a non-stop grind. You've gathered all these clients, and now they're all expecting to see results. But there's a problem. Where does the time and effort come from? Signing up new clients takes time and resources, but what about those existing ones? You don't want to lose them by not giving them enough attention or understanding their needs fully. If you have too much on your plate, outsourcing is the answer. You can still provide top-notch SEO services while taking advantage of an expert SEO agency's expertise, team, and tools. We will explore everything you need to know about our White Label SEO services and help you see if it's the right fit for you. What Is White Label SEO? Let's break it down. White Label SEO is a combination of two concepts – white-label or private labeling and SEO. White labeling simply means offering services under your brand that another company produces. In our case, we handle all the SEO work you can't find time for, allowing you to outsource the work needed to grow your business. Essentially, it is outsourcing your SEO work. You keep the clients you have but let us handle all of their SEO needs. The White Label service provider covers everything from keyword research to posting content across social media channels. You'll still be getting full reports on how you're ranking and can offer this information to new prospects as an example of your work. You'll also have access to our proprietary SEO tools, which will help you grow your business even further. Think of it as having a ghostwriter – they write for you, but the experience and learning are yours. Who Needs White... --- > We offer industry-leading conversion rate optimization services, developed through decades of experience with hundreds of websites, - Published: 2021-09-28 - Modified: 2021-09-28 - URL: https://www.infront.com/conversion-rate-optimization-improve-your-sales-funnel/ Conversion Rate Optimization or CRO Infront Webworks offers industry-leading conversion rate optimization services, developed through decades of experience. The Infront team has increased conversion rates for hundreds of websites, working on home, landing, product, and category pages, as well as checkout processes. The team offers a unique set of services, including industry-leading mobile CRO, and strategies that have proven to quickly increase conversion. 1. Analytics Review Digital marketers use Google Analytics to assess how well their websites are performing. It gives us vital data about how many people are visiting your website, as well as where they are and their demographic information. This information is incredibly valuable for CRO services. During our first conversion rate optimization analysis, our team will determine the best way to maximize your impact online by analyzing your GA reports and assessing where your website needs to improve. We’ll provide insight into who’s interested in your brand by looking through your Audience report. This will give us information about the interests, demographics, and behavior patterns of the people who visit your website most often. Then, we’ll check your Behavior report. This gives us information about the most popular pages on your website. You can then build on your success by producing more of the content that turns visitors into customers. Next, our team will use the Conversions section of GA to develop goals. We’ll use this to improve your conversion rate by split testing different landing pages and calls to action. As soon as we have goals established, we’ll make sure your landing pages and funnels are converting on every device. We’ll also have a look at your exit pages and the pages with the highest bounce rate. This will let you know what isn’t working, so you can focus on the strategies that are. 2.... --- > Site Speed Optimization is a strategy that is sometimes overlooked, but with Google's Core Web Vitals Update it is crucial for SEO. - Published: 2021-08-25 - Modified: 2021-08-26 - URL: https://www.infront.com/site-speed-optimization/ Site Speed Optimization Improving your site speed can improve your rankings Why do you need to improve your page speed? Because frustration hurts your users and hurts your rankings. 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds. And it’s not just Google – research from every corner of the web, on all aspects of consumer behavior, shows that speed has a huge impact on outcomes. Website Speed Optimization 47% of people expect a mobile site to load in less than 2 seconds (wired. com)20% of users abandon their cart if the transaction process is too slow (radware. com)Amazon found every 100ms of latency cost them 1% in salesThe BBC found they lost an additional 10% of users for every additional second their web pages took to loadThese costs and this type of site abandonment happen because users don’t like to be frustrated. Poor experiences create a high bounce rate. This means that they go elsewhere, visit other websites, and convert with competitors. Those behaviors are easily tracked by Google (through bounce rates back to search engine results pages, short visits, and other signals), and are a strong signal that the page shouldn’t be ranking where it was. Complimentry Website Speed Audit "Infront Webworks has given our company amazing results. They have far exceeded our expectations and I wanted to thank them for their excellent work. We saw notable results quickly and they have continued to increase over the last year. " Jason Dean Happy Client and Business Owner What Exactly is Website Speed? Page speed is the measurement of how fast the content of your page loads. This can frequently get confused with Site Speed. Website speed is how quickly a browser can load web pages from your site. As mentioned earlier, this... --- > Top-notch SEO services in PHOENIX are now available to help your business get ahead of the competition. Call (719) 577-4404 today! - Published: 2021-04-08 - Modified: 2024-02-08 - URL: https://www.infront.com/phoenix-seo/ Phoenix SEO - Arizona's Leader in SEO & digital marketing A Complete Website & SEO Solution That Works For You, Not Against You Infront Webworks is a full-service digital marketing agency that specializes in Phoenix, AZ Search Engine Optimization (SEO), Google Ads, and Social Media Management. We are nationally recognized as one of the best internet marketers with our award-winning results for small businesses to enterprise-level companies from coast to coast. No matter your company size or service we provide, you'll be treated like royalty by our team who strives every day for phenomenal outcomes! Google Issues Need Fixing? Want to know why your website doesn't show up on the first page of Google? Need more customers to walk through your doors or click that "buy now" button? Receive a complimentary SEO audit for your website from our in-house marketing team. Complimentry SEO Audit Proven SEO Strategies That Work We do more than just increase your ranking on Google. We tailor each individual client's digital marketing campaign based on proper SEO strategies that have proven success- and we know what works because our team is comprised of experts with years in the field who are passionate about their work! https://vimeo. com/375954461 Increase Your Online Exposure The best way to increase your online visibility is through SEO. Our experts have the knowledge and power to help you get more customers from search engines today! Click Here RESULTS Monthly Reports Your marketing team can rest easy knowing that your SEO is being taken care of. We give you monthly reports and are always available for a chat. Click Here TRUST SEO Helps Grow Your Client Base We match your business or product with the right keywords and create a marketing strategy to bring in more clients. Click Here ACTION "Infront Webworks has... --- > Infront Webworks is a full service digital marketing company specializing in Green Bay, WI SEO services for the Fox Cities area. Call Now! - Published: 2021-04-08 - Modified: 2024-02-05 - URL: https://www.infront.com/green-bay-seo/ Green Bay SEO - Wisconsin's Leader in SEO & digital marketing Infront Webworks Helps Business Succeed Online - It's That Simple Infront Webworks is a full-service digital marketing agency providing Green Bay, WI with award-winning SEO results and all things internet-related. Awarded for excellence in the field of search engine optimization and web design, Infront Webworks provides your company an edge over competitors! With state-of-the-art solutions to increase visibility on search engines like Google or Bing; we are sure that you'll be able to find what you need here at our website where we offer free consultations and world-class service. Google Issues Need Fixing? Unsure of why your website isn't ranking high on Google? Finding it hard to find new customers walking through the doors of your business? Receive a free SEO audit from our marketing team, where we'll uncover ways for you to rank higher and get more leads. Complimentry SEO Audit Proven SEO Strategies That Work The best way to get your business noticed online is through Search Engine Optimization. We tailor each individual client's digital marketing campaign based on proper SEO strategies that have proven success and can help you grow a customer base from the comfort of your home! We take care of every aspect. https://vimeo. com/375954461 Increase Your Online Exposure Results matter when it comes to your website's online visibility. We have the power and knowledge to help you get more customers online. Click Here RESULTS Monthly Digital Marketing Reports We believe in transparency. Not only do we report monthly on your SEO project, but we are also an extension of your team. Click Here TRUST SEO Helps Grow Your Client Base We handcraft your SEO strategy to deliver those searching for your product or business straight to your website. More clients and customers is... --- > Infront Webworks is a full service web design company in Denver, Colorado. Providing affordable and professional website design. Contact today - Published: 2021-04-08 - Modified: 2021-04-08 - URL: https://www.infront.com/denver-web-design/ Denver Web Design - Colorado's Leading business web design company For the best web design and development, look no further than Infront Webworks' Web Design team. We offer comprehensive digital marketing to help get you where you want to be! Infront Webworks The Best In Denver Web Design Infront Webworks is the best and most experienced website design, development, Denver SEO and digital marketing agency in Denver. Established in 1994 by CEO Matt Palis Infront Webworks has created a one-stop shop for all your digital and online needs with an unparalleled focus on ROI. Contact us today to see how we can help you grow! Let's Build a Great, User-Friendly Denver Business Website Together. We design websites that are fresh, creative, and attractive. Our rich experience in web development is the key to success for all of our clients. We're a team with an eye for detail who will work closely with you from start to finish on your project. Web Design Portfolio "Infront Webworks has given our company amazing results. They have far exceeded our expectations and I wanted to thank them for their excellent work. We saw notable results quickly and they have continued to increase over the last year. " Jason Dean Happy Client and Business Owner Previous Next Denver Website Designers Who Understand Your Business Goals Infront Webworks web design team has built hundreds of world-class websites with very high returns on investment. We specialize in helping businesses build eCommerce and lead generation-focused websites while making sure you maximize your ROI along the way. The Infront Web Team specializes in designing, building and maintaining business' online presence so that they can increase their revenue potential - whether it be through a successful ecommerce website or effective lead generation strategies. Stop Handing Customers To Your Competition Contact... --- > Maximize your business with Detroit SEO services. We offer a variety of budget friendly search engine optimization campaigns. Call today! - Published: 2021-03-10 - Modified: 2021-03-10 - URL: https://www.infront.com/seo-detroit/ Detroit SEO - Michigan's Leader in Search Engine Optimization Infront Webworks Helps Business Succeed Online - Professional SEO Services Infront Webworks is an award winning, full-service digital marketing agency specializing in Detroit, MI Search Engine Optimization (SEO), Digital Marketing, Google Ads, Social Media Management and all things digital. As a nationally recognized SEO and Web Design company, we strive for winning results for small businesses and enterprise level companies. No matter the size of your company or service that we provide, we treat each and every client with the same level of outstanding service to help your business thrive on the internet. Detroit SEO is something that a Michigan business should have if it wants to compete online. When choosing an SEO agency for marketing and SEO it is vital to have a marketing company that provides full service SEO experts. Does Google and Other Search Engines Love Your Website? Want to know why your website doesn't show up on the first page of Google? Search Engine Optimization can help. Need more customers to walk through your doors? Receive a complimentary SEO audit for your website from our in-house marketing team. Complimentry SEO Audit Proven SEO Strategies That Work We tailor each individual client's digital marketing campaign based on proper SEO strategies that have proven success. SEO does not have to be difficult. We employ SEO specialists with a minimum of 6+ years of agency level experience. https://vimeo. com/375954461 Results Results matter when it comes to your website's online visibility. We have the power and knowledge to help you get more customers online. Click Here RESULTS Trust We believe in transparency. Not only do we report monthly on your SEO project, but we are also an extension of your team. Click Here TRUST SEO We handcraft your SEO strategy to... --- - Published: 2020-11-20 - Modified: 2024-04-30 - URL: https://www.infront.com/lp/wordpress-agency/ Call Today (719) 577-4404 need a wordpress agency? 80% of people search online before buying. A professional website can decide how many sales you get. We're here to make sure you get ahead of your competition with affordable & effective Web Development so you can stand out and get the web presence you deserve. Our expert Web Development team is ready to help you build your internet presence. Just fill out the form below to speak with a consultant today! Consultant form Current Website NameEmail Phone NumberCAPTCHACommentsThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 7, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_7'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_7');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_7'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_7'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_7'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_7'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_7'). val;gformInitSpinner( 7, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_7'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_7'). text);}else{jQuery('#gform_7'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_7" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_7"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_7" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 7, current_page ); if (... --- - Published: 2020-11-20 - Modified: 2024-04-30 - URL: https://www.infront.com/lp/wordpress-company/ Call Today (719) 577-4404 need a wordpress company? 80% of people search online before buying. A professional website can decide how many sales you get. We're here to make sure you get ahead of your competition with affordable & effective Web Development so you can stand out and get the web presence you deserve. Our expert Web Development team is ready to help you build your internet presence. Just fill out the form below to speak with a consultant today! Consultant form Current Website NameEmail Phone NumberCAPTCHACommentsThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 7, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_7'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_7');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_7'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_7'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_7'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_7'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_7'). val;gformInitSpinner( 7, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_7'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_7'). text);}else{jQuery('#gform_7'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_7" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_7"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_7" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 7, current_page ); if (... --- - Published: 2020-11-20 - Modified: 2024-04-30 - URL: https://www.infront.com/lp/web-designer/ Call Today (719) 577-4404 need a web designer? 80% of people search online before buying. A professional website can decide how many sales you get. We're here to make sure you get ahead of your competition with affordable & effective Web Development so you can stand out and get the web presence you deserve. Our expert Web Development team is ready to help you build your internet presence. Just fill out the form below to speak with a consultant today! Consultant form Current Website NameEmail Phone NumberCAPTCHAPhoneThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 7, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_7'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_7');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_7'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_7'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_7'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_7'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_7'). val;gformInitSpinner( 7, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_7'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_7'). text);}else{jQuery('#gform_7'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_7" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_7"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_7" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 7, current_page ); if (... --- > Small business website design case studies outline how our team can build low cost, user friendly, attractive websites for small buiness. - Published: 2020-11-10 - Modified: 2021-08-06 - URL: https://www.infront.com/small-business-web-design/ Small Business Web Design Having a website for your small business that represents your brand is a requirement to be successful in the modern age. A professional website can help represent your brand, drive leads, and get you ranked in Google search results. Garden of the gods self stoRage Storing People's Belongings Securely Read the Case Study Website Development, Website Design, SEO, Adwords PPC The St. Mary's Inn Bed & Breakfast Cozy Stays in a Historical Bed and Breakfast Read the Case Study Website Development, Website Design camosock Giving Socks For Those Who Serve Read the Case Study Website Development, Website Design --- > Website design case studies for midsize companies. Web design for bsinesses should balnce cost and functionality. Review our website work. - Published: 2020-11-10 - Modified: 2021-08-18 - URL: https://www.infront.com/medium-business-web-design/ Medium Business Web Design As your business grows, so do your needs for your website. At Infront, we understand not just what your needs are, but how to execute on them. If you need a custom store, filtering for rafting trips, or custom built solutions, we are your experts. TrueSport Encouraging Sportsmanship Through Education Read the Case Study Website Development, Website Design Performance Tours Exhilarating Whitewater Rafting Adventures Read the Case Study Website Development, Website Design, SEO, Adwords PPC The Nature Place Bringing People Together Through Nature Read the Case Study Website Development, Website Design Denver Police Museum Bridging Denver With Their Police Read the Case Study Website Development, Website Design, SEO, Adwords PPC Apprentice Personnel Connecting Employers with Employees Read the Case Study Website Development, Website Design Veterans Referring Veterans Helping Connect Veterans and Communities Read the Case Study Website Development, Website Design, SEO, Adwords PPC Price Rite Pools Keeping Pools in Top Condition Read the Case Study Website Development, Website Design All Souls Unitarian Universalist Church A Church Helping Their Community Read the Case Study Website Development, Website Design Alpine Mechanisms Customizing Vehicles For Adventure Read the Case Study Website Development, Website Design Vinyl Tech Signs Personalized Signs For Every Need Read the Case Study Website Development, Website Design --- > Website design case studies for large websites. Infront Webworks award-winning website development team website case studies. - Published: 2020-11-10 - Modified: 2020-12-13 - URL: https://www.infront.com/large-business-web-design/ Large Business Web Design When you are a well established company who anticipates or receives large amounts of traffic, we know how to build a solution for you. Our Large Business Web Design ranges from YMCA’s to custom built eCommerce solutions for buying school supplies. Edukit Back to School Shopping Made Easy Read the Case Study Website Development, Website Design, SEO, Adwords PPC The YMCAs of Boulder Valley, Pikes Peak Region, and Pueblo We Help Them Help Their Communities Read the Case Study Website Development, Website Design --- > Helping Churches and Ministries put their courses, sermons, and values online. Let us help you spread your message. Church website Design - Published: 2020-11-10 - Modified: 2020-11-24 - URL: https://www.infront.com/church-web-design/ Church Web Design At Infront, we understand the importance of your website when you are a church. We have helped many Churches and Ministries put their courses, sermons, and values online. Let us help you spread your message and give you a well designed website that will delivery the quality you expect. King of Kings Worship Center Spreading God's Love and Compassion Read the Case Study Website Development, Website Design All Souls Unitarian Universalist Church A Church Helping Their Community Read the Case Study Website Development, Website Design --- > Wordpress website design case studies that illustrate some of the amazing website designs built by the web design experts at Infront Webworks - Published: 2020-11-10 - Modified: 2023-03-21 - URL: https://www.infront.com/wordpress-web-design/ WordPress Web Design We have spent over a decade perfecting how to make a great WordPress site from the ground. We understand not only what makes it look like, but how to have a fast, stable, reliable WordPress site that you can count on. Our WordPress framework makes it easier for you to manage your site, content, and focus on what you do best. Vadiance Benefitting Humanity through Water Read the Case Study Website Development, Website Design, SEO, Adwords PPC King of Kings Worship Center Spreading God's Love and Compassion Read the Case Study Website Development, Website Design TrueSport Encouraging Sportsmanship Through Education Read the Case Study Website Development, Website Design Performance Tours Exhilarating Whitewater Rafting Adventures Read the Case Study Website Development, Website Design, SEO, Adwords PPC The Nature Place Bringing People Together Through Nature Read the Case Study Website Development, Website Design Garden of the gods self stoRage Storing People's Belongings Securely Read the Case Study Website Development, Website Design, SEO, Adwords PPC The St. Mary's Inn Bed & Breakfast Cozy Stays in a Historical Bed and Breakfast Read the Case Study Website Development, Website Design Veterans Referring Veterans Helping to Connect Veterans and Communities Read the Case Study Website Development, Website Design, SEO, Adwords PPC Alpine Mechanisms Customizing Vehicles For Adventure Read the Case Study Website Development, Website Design Denver Police Museum Bridging Denver With Their Police Read the Case Study Website Development, Website Design, SEO, Adwords PPC Vinyl Tech Signs Personalized Signs For Every Need Read the Case Study Website Development, Website Design Price Rite Pools Keeping Pools in Top Condition Read the Case Study Website Development, Website Design Apprentice Personnel Connecting Employers with Employees Read the Case Study Website Development, Website Design camosock Giving Socks For Those Who Serve Read the Case Study Website Development,... --- > We can make you an amazing eCommerce website to encourage new customers to purchase your product and share your message. See our work. - Published: 2020-11-10 - Modified: 2021-08-06 - URL: https://www.infront.com/ecommerce-web-design/ eCommerce Web Design When you are selling your products online, you know how important it is to have a good design, fast website, sales funnel, and engaging content. At Infront, we love making amazing eCommerce sites that encourage new customers to purchase your product and share your message. Vadiance Benefitting Humanity through Water Read the Case Study Website Development, Website Design, SEO, Adwords PPC Alpine Mechanisms Customizing Vehicles For Adventure Read the Case Study Website Development, Website Design Edukit Back to School Shopping Made Easy Read the Case Study Website Development, Website Design, SEO, Adwords PPC Performance Tours Exhilarating Whitewater Rafting Adventures Read the Case Study Website Development, Website Design, SEO, Adwords PPC The St. Mary's Inn Bed & Breakfast Cozy Stays in a Historical Bed and Breakfast Read the Case Study Website Development, Website Design Denver Police Museum Bridging Denver With Their Police Read the Case Study Website Development, Website Design, SEO, Adwords PPC camosock Giving Socks For Those Who Serve Read the Case Study Website Development, Website Design --- > Leading a nonprofit company or just starting out, we know how to build a website that fits your needs. Nonprofit Website Design. - Published: 2020-11-10 - Modified: 2021-07-13 - URL: https://www.infront.com/nonprofit-web-design/ Nonprofit Web Design Whether you are a leading nonprofit company or just starting out, we know how to build a website that fits your needs. We have worked with the largest nonprofits in the United States and understand the important of detail, sharing your values and mission, as well as making managing your website easy. The YMCAs of Boulder Valley, Pikes Peak Region, and Pueblo We Help Them Help Their Communities Read the Case Study Website Development, Website Design --- > Local SEO services and Retail SEO case studies that illustrate local search ranking factors and strategy for top ranking search results. - Published: 2020-11-10 - Modified: 2021-09-07 - URL: https://www.infront.com/retail-seo/ Retail Local SEO Brick and mortar or local retail SEO can be challenging in a world full of shops, malls, and outlets. Infront Webworks has been performing SEO at an award-winning level for many years, backed by results. Are you looking for a digital marketing company for your storefront? Below are some of our success stories in Search Engine Optimization. When consumers go shopping online, they are looking for a specific product or something from a particular business. With SEO for retail sites, we can reach them no matter what their search criteria are. Retail SEO Case Studies Store Front Market SEO Case Study 153% IMPROVEMENT IN PAGEVIEWS HELPED INCREASE THE BOTTOM LINE This retail store, specializing in adult beverages was looking for a Colorado Springs SEO agency who could assist in boosting search performance through digital marketing services. View SEO Case Study Vision and Eye Care Center SEO Case Study 208. 50% INCREASE IN ORGANIC TRAFFIC This vision care center offers a full variety of eyeglasses, frames, and lenses. They were looking to compete with bigger players in the area. View SEO Case Study Gymnastics Center SEO Case Study 158% INCREASE IN USERS OVER 3 MOTH PERIOD USING SEO Multiple locations across different states, this assisted living provider needed an organized SEO campaign to succeed. Through a thoughtful approach and individualized local SEO campaigns we were able to achieve some great results for this SEO client View SEO Case Study Search Engine Optimization For Local Spa 116% GROWTH IN TRAFFIC HELPS NEW CRYOSPA SUCCEED ONLINE This cryotherapy spa was just starting out and was looking to get an online presence to help their business thrive. View SEO Case Study --- > Church SEO services require expert SEO consultants. See our digital teams Church and relisgous SEO case studies to improve your search rank. - Published: 2020-11-10 - Modified: 2024-02-05 - URL: https://www.infront.com/religious-seo/ Religion and Church SEO Faith based communication is an important factor in SEO around religion. Whether you need search engine optimization for a Sunday church or a religious charity, we can help. We have provided outstanding digital marketing services across the board for some of our partners. Below are some case studies around some of our results for these organizations. SEO Case Studies Small Church SEO Case Study 47. 78% INCREASE IN TRAFFIC HELPS FILL SUNDAY MASS The church was looking to expand reach within the community using digital marketing and search engine optimization. View SEO Case Study Popular Church SEO Case Study 245% INCREASE IN USER TRAFFIC MONTH OVER MONTH This church came to us in order to increase local results as well as developing their social media platforms. We proceeded with a solid SEO strategy that was used to enhance their social platforms. View SEO Case Study Christian Foundation Charity SEO Case Study 154. 12% INCREASE IN USERS HELPS FOUNDATION GROW As a Chirstian Charity organization, this client needed an SEO agency they could trust to advance their performance in search engines like Google, Yahoo and Bing. View SEO Case Study SEO tips for Churches and Religious Organizations. We know every church and religious organization wants to rank well in the search results. Here are a few simple tips to help you get started: Create and manage your Google My Business Account. - It's free. It's easy to use. You can include hours of opperation, location so you show up in maps, events, photos of the church and congregation and a link to your website. It helps people find you. Utilize Social Media - Include what the services will be about that week. What they will be learning. Show photos and videos of people having fun, worship services,... --- > Tourism SEO Case Studies for travel, tourism, and leisure SEO success stories. Our team of experts will increase reservations, and ROI. - Published: 2020-11-10 - Modified: 2024-02-08 - URL: https://www.infront.com/travel-and-leisure-seo/ Tourism SEO Search Engine Optimization that serves the tourist industry is vital for businesses to compete online. Below are some of our case studies in the travel and leisure industry that have proven sussess stories. Case studies in SEO can tell you about a companies performance as well as their transparency when it comes to the work. Infront Webworks has provided clients with proven results in SEO for many years and is a leading digital marketing agency. Travel & Leisure SEO Case Studies Private Jet Charter SEO Case Study 108. 9% ORGANIC TRAFFIC IMPROVEMENTS GROW AVIATION BUSINESS The client’s strategy was two-fold, the first part consisted of an aggressive PPC campaign re-built from the ground up to target geo-specific regions popular with private jet frequent flyers and to utilize better landing pages that encapsulated the direct messaging of the advertisements to help conversions and lower click prices. View SEO Case Study Casino & Hotel SEO Case Study SEO PRODUCED AN EXTRA 4000+ VISITORS IN 3 MONTHS FOR A POPULAR HOTEL AND CASINO The client is a Colorado hotel and casino that was looking to increase hotel and gaming visits via both from a local and national level. View SEO Case Study Bed & Breakfast SEO Case Study BED AND BREAKFAST DOUBLES USER TRAFFIC TO DELIGHT TRAVELERS SEO for this Bed and Breakfast Hotel was instrumental in their bottom line and bookings. For this boutique and intimate B&B, we started by creating a user-friendly website, while incorporating on-page SEO across the site using a strategic keyword portfolio. View SEO Case Study Florida Marina & Hotel SEO Case Study 3 MONTHS OF SEO SHOWS USER INCREASE OF 150% (25,682 VS 10. 256 VISITORS) This Florida hotspot includes many tourist attractions and of course, competition. The goal was to provide extra visibility using... --- > Medical and healthcare SEO requires advanced SEO skills to outrank your competitors. Our expert SEO team specailizes in healthcare SEO. - Published: 2020-11-09 - Modified: 2021-09-16 - URL: https://www.infront.com/medical-seo/ Medical AND HEALTHCARE SEO The medical and healthcare industries search placement requires advanced SEO skills to outrank your competitors. For over 20 years our team of expert SEO specialists have ranked hundreds of medical and healthcare companies over their competitors. From cosmetic surgery, family practice, hospice, to dentist practice SEO and everything in between, we offer advanced search engine optimization, digital marketing and more to help accelerate your medical practice's search engine placement. The Case studies below illustrate some of award winning SEO programs we have implemented on behalf of clients. Medical SEO Case Studies Addiction Recovery SEO Case Study 803% CLIMB IN GOAL COMPLETIONS AND A 789% RETURN ON ORGANIC TRAFFIC Severe technical issues and lack of awareness of algorithm changes caused a drastic drop in traffic and revenue. Actions included keyword research and competitor analysis. We improved traffic and organic visibility, ranking nationally for very competitive keywords. We established credibility with potential clients and search engines. View SEO Case Study Medical Association Case Study NEW USERS UP 208% AND 122 NEW TOP 10 KEYWORDS With an emphasis on memory support care, this facility was in need of sustained website traffic to raise occupancy levels. A sustained approach with content optimization, on-page optimization and a solid PPC campaign lead to their outstanding growth. View SEO Case Study Memory Care and Assisted Living Center Case Study ASSISTED LIVING COMUNITY EXPERIENCES RAPID GROWTH THROUGH SEO Multiple locations across different states, this assisted living provider needed an organized SEO campaign to succeed. Through a thoughtful approach and individualized local SEO campaigns we were able to achieve some great results for this SEO client View SEO Case Study Large Health Care SEO Case Study EARNED 217% MORE ORGANIC TRAFFIC YEAR OVER YEAR This multi-location health care provider was in need of traffic from... --- > Non Profit SEO Case studies can help you understand an SEO company, their work and their results. Our expert SEO team can help you rank. - Published: 2020-11-09 - Modified: 2020-12-13 - URL: https://www.infront.com/non-profit-seo/ Non Profit SEO Non profit SEO (search engine optimization) requires expert SEO and SEM specialists. Particularly 5013C's have opportunity for free Google Ads that our team has set up for many non profit businesses. Competition in search results is heavy for non-profit company's and our expert SEO team has delivered top search placement for big and small non-profits. The Case studies below outline some of many SEO programs we implemented for our non-profit clients. Charitable SEO Case Studies Non Profit SEO Case Study INCREASE OF 70,000 VISITORS SHOW A STRONG RETURN ON SEO This not for profit client came by way of a website redesign. Every element of the website was optimized, along with fresh and new content designed to deliver SEO results. View SEO Case Study Community Center SEO Case Study 177% GOAL CONVERSION INCREASE OVER 3 MONTHS With an effort to increase goal completions along with donations for this non-profit organization, we started out with proper on-page search engine optimization. View SEO Case Study Pet Rescue Non-profit Case Study 2X SEARCH TRAFFIC IMPROVEMENTS THROUGH SEO This charity organization focuses on pet rescue primarily. The goal was to increase traffic and donations for the cause. We did this by, creating a Google-friendly optimized website from head to toe. View SEO Case Study --- > Expert Real estate SEO services and case studies illustrating SEO results. Real estate SEO requires expert SEO consultants. View our results. - Published: 2020-11-09 - Modified: 2024-02-05 - URL: https://www.infront.com/real-estate-seo/ Real Estate SEO Search Engine Optimization for Real Estate and Realtors can be extensive due to increased competiton for top placement in search. Infront Webworks has worked with many different companies in this market. Here are some of our results for Real Estate SEO. Real Estate SEO Case Studies SEO For Property Management Company INCREASED ORGANIC TRAFFIC BY 113% IN THE FIRST 10 MONTHS Property management is fiercely competitive. This company needed a foothold in their search placement for lasting organic results. View SEO Case Study Real Estate Agency SEO Case Study 33% INCREASE IN REVENUE WITH 2X ORGANIC TRAFFIC INCREASE The client came to Infront Webworks to develop an organic search strategy to gain visibility & rankings in the cities of Buffalo, Cody, Sheridan, & Powell WY as well as attract buyers that were interested outside of the state. View SEO Case Study Real Estate SEO Colorado Springs ORGANIC TRAFFIC FOR REAL ESTATE WEBSITE UP MASSIVE 1504% Prior to implementing SEO with Infront Webworks, this Real Estate company saw very little traffic to the website. After some crafty implementation we saw nice gains around qualified organic traffic and new leads. View SEO Case Study What is Real Estate SEO? Real Estate SEO is the optimization strategy that makes your website and content stand out and outperform your competition. We help establish trust for your website so that Google and users see your site as credible and improves the search engine rankings for your website. Where to start? First, you should start with a site audit. Find out what pages are performing well and where we can make improvements. Then you should optimize for search. This includes keyword research and analysis. Optimize titles and meta descriptions, URLs, images, interlinking, fixing technical errors on the site, site speed optimization, and more.... --- > The financial market is saturated. But our financial SEO case studies demonstrate the ability to achieve fantastic results for our clients. - Published: 2020-11-09 - Modified: 2024-02-05 - URL: https://www.infront.com/financial-seo-case-studies/ Financial SEO Financial SEO Case Studies by Infront Webworks. The financial market is saturated with many companies competing for first page placement. There is no doubt that mortgages and finacial SEO can be difficult with all the large players. Our financial SEO case studies demonstrate our ability to achieve fantastic results for our clients. Here a just a few of those case studies for some younger clients as well as older more developed SEO campaigns. Home Mortgage & Financial SEO Case Studies Mortgage Finance Case Study MORTGAGE FINANCE COMPANY SEO CAMPAIGN SHOWS POSTIVE GROWTH IN SATURATED MARKET A local company, focused on Colorado Springs SEO, wanted to capture leads via the web but found it hard to play on the same field as some of the bigger companies. See how we improved keyword positions and grew traffic. View SEO Case Study Large CPA Firm SEO Case Study MONTH OVER MONTH TRAFFIC UP BY OVER 10,000 VISITORS With an emphasis on memory support care, this facility was in need of sustained website traffic to raise occupancy levels. A sustained approach with content optimization, on-page optimization and a solid PPC campaign lead to their outstanding growth. View SEO Case Study New Mortgage Case Study FROM ZERO KEYWORDS ON THE FIRST PAGE TO 28 IN ONE MONTH A smaller company was brand new and looking to improve placement on the web with search engine optimization. Starting with improving on-page elements and technical roadblocks we are seeing early gains in the process. View SEO Case Study --- > The hotel business is competitive. We have mastered many campaigns from large resorts to small B&Bs. See our Hotel SEO Case Studies. - Published: 2020-11-09 - Modified: 2024-02-05 - URL: https://www.infront.com/hotel-seo-case-studies/ Hotel SEO The hotel business is a competitive niche for SEO. We have effectively led dozens of strategic search engine optimization campaigns for hotels large and small. Below are some featured case studies that Infront Webworks have been active in. We strive to deliver the best SEO services through trust, transparency and results. Hospitality and Hotel SEO Case Studies Hotel and Casino Case Study SEO PRODUCED AN EXTRA 4000+ VISITORS IN 3 MONTHS FOR A POPULAR HOTEL AND CASINO The client is a Colorado hotel and casino that was looking to increase hotel and gaming visits via both from a local and national level. View SEO Case Study B&B SEO Case Study BED AND BREAKFAST DOUBLES USER TRAFFIC TO DELIGHT TRAVELERS SEO for this Bed and Breakfast Hotel was instrumental in their bottom line and bookings. SEO for small hotels can compete with a highly targeted plan in tourism. View SEO Case Study Hotel and Marina SEO Case Study 3 MONTHS OF SEO SHOWS USER INCREASE OF 150% (25,682 VS 10. 256 VISITORS) This Florida hotspot includes many tourist attractions and of course, competition. The goal was to provide extra visibility across the web for fishing tourists who might be seeking accommodations for a full-service resort. View SEO Case Study Hotel SEO Tips Claim your Google My Business and optimize it. Make sure the directions to your location are correct. Include new updated photos of the location highlighting what makes you stand out above the competition. Work on getting positive reviews. Optimize your site for SEO. Including meta titles and descriptions. Then include optimized H1 - H6 title tags. Include alt tags with your photos. Name your photos what they are pictures of. Include keywords when applicable. Choose long-tail keywords to target. People speak into their devices for search. So... --- > Home services SEO is important for many businesses from house painters to plumbers. Each niche has specific items to address in SEO. - Published: 2020-11-09 - Modified: 2024-02-05 - URL: https://www.infront.com/home-services-seo-case-studies/ Home Services SEO Home services SEO is important for many businesses from house painters to plumbers. Each niche has specific items to address in SEO. Case studies related to SEO are a good way to see if an SEO agency meets the grade when it comes to results for your online rankings. Home Services SEO Case Studies Landscaping SEO Case Study 175% INCREASE IN GOAL COMPLETIONS DRIVE BOTTOM LINE Goal completions and external traffic helped this client gain significant increases with their SEO that spanned multiple cities. View SEO Case Study Duct Cleaning Company SEO Case Study 48. 57% INCREASE IN NEW USERS IN THE LAST 90 DAYS COMPARED TO LAST YEAR This New Jersey SEO case study spanned multiple States and used a variety of search engine optimization techniques to succeed in online search. View SEO Case Study Home Storage Company SEO Case Study 1170% IMPROVEMENT IN ORGANIC TRAFFIC HELPS FULLFILL SALES GOALS WITH SEO This was an award-winning case study we are particularly proud of. Garden of the Gods Self Storage is a family owned storage facility, looking for Colorado Springs SEO, that has been doing business for over a decade. Their self-storage units are top of the line with very affordable pricing. They also offer climate enhanced units, indoor and outdoor RV storage, boat storage and car storage. View SEO Case Study Carpet Cleaning SEO Case Study 78. 42% INCREASE IN ORGANIC USER TRAFFIC Through the difficult time in 2020, the SEO efforts contributed to this company’s website receiving significantly more organic traffic going to their site. This resulted in a 300% increase in contact inquires. View SEO Case Study Recycler SEO Case Study 70% INCREASE IN NEW USERS PAST 90 DAYS COMPARED TO PREVIOUS YEAR When this client came to us his traffic had dropped significantly... --- > Manufacturers SEO case studies, show how are award winning team helps Manufacturers outrank competitors in search engine results. - Published: 2020-11-09 - Modified: 2024-02-05 - URL: https://www.infront.com/manufacturing-seo-case-studies/ Manufacturing SEO Manufacturers SEO offers unique challenges that require expert strategy to outrank competitors in search. We have a track record of producing amazing results in manufacturing SEO campaigns. Over the 20+ years our SEO team has helped Manufacturers big and small out rank competitors in search. The case studies below outline some of the many SEO success stories our SEO team has orchestrated. Manufacturing SEO Case Studies Metal Fabricator SEO Case Study ORGANIC UP 48% WITH PAGE VIEW INCREASES This precision manufacturing company was looking for SEO in Colorado Springs for their niche specific company. Their goal was to spread the word to people looking for their offerings through increased online visibility via Google specifically. View SEO Case Study Plastics Manufacturer SEO Case Study 107. 74% GROWTH IN NEW USERS (100,746 VS 48,535) This plastics manufacturer creates specialized plastic products for schools and home owners. They were in search of an SEO partner who could deliver. They used a combination of SEO and Pay Per Click to drive additional sales through Infront Webworks. View SEO Case Study Glass Manufacturer Installation Case Study GLASS BUSINESS SEES ORGANIC IMPROVEMENTS OF 50% This was a new startup business centered around glass installations and manufacturing for the auto industry. Through a site redesign and SEO implementation we started to see early gains in the process. View SEO Case Study --- > SEO for Attorney’s involves many aspects that can make or break an SEO campaign. See samples of our law or attorney SEO case studies. - Published: 2020-11-07 - Modified: 2023-02-08 - URL: https://www.infront.com/attorney-seo-case-studies/ Featured Law & Attorney SEO Case Studies Attorney SEO Case Studies Search Engine Optimization for Attorney's involves many aspects that can make or break an SEO campaign. We have worked with several attorney or law-related websites over the years. And we understand the fundamentals of law firm search engine optimization. Understanding the legal terms and writing legal content for actual prospective clients is essential. We know how to optimize a law firm website to stand out in local search and get the best cases. Below is a sample of many of our law-related and attorney SEO case studies. Lawyer SEO Attorney At Law SEO Campaign 48. 73% INCREASE IN ORGANIC NEW USERS IN THE LAST 90 DAYS COMPARED TO LAST YEAR This long standing Chicago Law Firm was in need of improved organic traffic to garner more leads. For years they had mediocre placement and they were looking to partner with a company with a track record for succesful SEO. View SEO Case Study Law & Government Contract Agency Case Study 348% GROWTH IN TRAFFIC YEAR OVER YEAR, INSTRUMENTAL IN HELPING BUSINESS THRIVE The client, who specializes in Government Law and Contracts was looking for an intricate campaign to support website traffic via SEO and Pay Per Click services. View SEO Case Study Law & Government Contract Agency Case Study 97% GAINS IN USERS AND TRAFFIC FOR LAW FIRM This Attorney’s office was looking to boost their presence in search using SEO as their means. View SEO Case Study Law Firm Marketing and Advertising results Why do law firms need SEO? The way clients find, research, and choose a law firm has changed drastically. Around 93% of all traffic originates from Google search, Google Images, and Google Maps. It is clear that for most people, search is the way they... --- > Automotive SEO involves many aspects that can make or break an SEO campaign. See samples of our auto repair SEO case studies. - Published: 2020-11-07 - Modified: 2024-02-05 - URL: https://www.infront.com/automotive-seo-case-studies/ Featured Automotive SEO Case Studies From repair shops to towing companies, we have helped many automotive clients succeed in business with thoughtful SEO campaigns that deliver results. We are proud to showcase a variety of automotive SEO campaigns. Each SEO client's goals were slightly different. Every campaign is unique to the client in order to get the most out of an effective search engine optimization campaign. Auto Repair SEO is an extremely competitive market. We helped one company by giving detailed content about the specific cars that the shop specialized in. For another company, we developed content that delved deeply into the different kinds of repair work they specialized in. Showing Google that they were the absolute experts in their field. Automotive Search Engine Optimization Case Studies Transmission and Auto Repair SEO Case Study ORGANIC TRAFFIC INCREASE OF 3948% FOR A HEALTHY ROI This company faced many challenges as their previous web design company had created hundreds of auto websites with the exact same content. We set out on a mission to create new content that delivered results, along with a new website that was neccessary for the proper implementation of search engine optimization. View SEO Case Study New Auto Glass Company SEO Case Study NEW AUTO GLASS BUSINESS SEES ORGANIC IMPROVEMENTS OF 50% Starting a new business can be scary, but because we were able to magnify our efforts around SEO, this auto glass replacement specialty company saw placement on page one for qualified keywords in around 2 months. View SEO Case Study Local Auto Mechanic SEO Case Study SEO FOR AUTO REPAIR SHOP WEBITE HELPS GAIN OVER 160% IN TRAFFIC SEO for a multi-location auto service provider proves successful in search by incorporating solid optimization tactics on-page and off search engine optimizations. View SEO Case Study Tow Company... --- > From pediatric dental SEO to multi-location dentists, our core SEO programs are designed with strategy in mind to increase business. - Published: 2020-11-07 - Modified: 2024-02-05 - URL: https://www.infront.com/dental-seo/ Featured Dental SEO Case Studies We have worked with many dental practitioners throughout the years. From pediatric dental SEO to multi-location dentists, our core SEO programs are designed with strategy in mind. Dentist SEO Dentist Office SEO Case Study 99. 06% INCREASE IN ORGANIC NEW USERS & INCREASE LOCAL MAP PACK From content to local optimization, not a stone was unturned. This Arizona dentist needed to turn the tide on their stagnant organic traffic. A combined approach has now led to the Dentist on the verge of opening a second location due to increased business. View SEO Case Study Pediatric Dental SEO Case Study SESSIONS UP 69% WITH SUBSTANTIAL ORGANIC GROWTH Using personas and a content strategy to match, we helped grow traffic for this children's dental practice. The on-page SEO proved vital for further performance. View SEO Case Study Sedation Specialty Dentist SEO Case Study USERS UP 36% WITH SUBSTANTIAL SESSION GROWTH The Dentist, located in Las Vegas, wanted to bolster their search results around the typical tourists, especially concerning emergency dental leads. By messaging the content, and performing search engine optimization tasks that included on-page and off-page techniques we saw a steady climb in traffic and leads. View SEO Case Study Family Dentist SEO Case Study 231% INCREASE IN USERS HELPS REDEISGNED WEBSITE SUCCEED WITH SEO After a heavy site redesign, we tracked lost pages and performed vital 301 redirects. We saw early climbs in organic traffic due to our SEO efforts View SEO Case Study --- > eCommerce SEO case studies - Working with hundreds of eCommerce brands, the SEO is a small investment compared to the gains that it makes. - Published: 2020-11-07 - Modified: 2020-11-24 - URL: https://www.infront.com/ecommerce-seo-case-studies/ eCommerce SEO eCommerce SEO case studies can tell you if a digital marketing company meets the grade when it comes to success in SEO (Search Engine Optimization). We have worked with hundreds of eCommerce brands from large to small. SEO can be a small investment compared to the natural gains it can make. eCommerce SEO Case Studies Search Engine Land eCommerce Award-winning Case Study OVER A 1657% INCREASE IN ORGANIC TRAFFIC THROUGH SEO We are particularly proud of this award-winning case study. The website, in the health and wellness category, sells health supplements and is considered one of the toughest categories to rank in due to fierce competition. We put a huge emphasis on each aspect of the websites SEO, from content originality and usefulness, to advance level technical SEO in order to jump start the brand from its past stagnation. View SEO Case Study Multi-product Ecommerce SEO Case Study REVENUE UP 48% WITH ORGANIC TRAFFIC INCREASES Shoring up the design, user experience and SEO elements that were holding this website back from sales helped considerably within the core SEO strategy for this client. With many products, the challenge of unique descriptions was shored up in a matter of time, which led to a 48% revenue spike. View SEO Case Study Niche Specialized eCommerce SEO Case Study 35. 06% INCREASE IN NEW USERS IN 90 DAYS COMPARED TO PREVIOUS PERIOD When this client started with us they had, prior, been hacked and had a lot of spammy pages indexed on the site as well as blog pages that were not being indexed. View SEO Case Study Custom Knife Dealer eCommerce SEO Case Study OVER 3X MORE IN ORGANIC NEW USERS COMPARED YEAR OVER YEAR When the client came onboard in July 2019, after a site rebuild, they wanted to rank... --- > Employment and Staffing Agency SEO case studies. See how our expert SEO team can rank your employment business in search and increase ROI. - Published: 2020-11-07 - Modified: 2024-02-08 - URL: https://www.infront.com/staffing-agency-seo/ Employment & Staffing Agency SEO Staffing Agency SEO is vital for these companies as they exist mostly online. To compete online, a partner like Infront Webworks can help you succeed. We are only as good as the work we do. Sure, we are nice digital marketers, but results matter. That's why we are proud to show you a variety of our case studies so you can see for yourself. Staffing Agency Case Studies Personnel Staffing SEO Case Study ORGANIC TRAFFIC UP 29% WITH USER INCREASES Using a combination of NAP consistency, Link Building, and keyword focused meta optimizations, we were able to provide substantial gains for this client. View SEO Case Study Veteran's Website SEO Case Study INCREASE OF 1500 WEBSITE VISITORS SHOWS HEALTHY RETURN ON SEO The directory style website saw SEO benefits from an effort that included fixing website errors, implementing a solid plan using a fully customized keyword portfolio. View SEO Case Study Government Contract and Recruitment SEO Case Study 420. 2% INCREASE IN SESSIONS YEAR OVER YEAR Eliminating errors and improving the user experience proved to be successful in goal completions. View SEO Case Study Geoengineering and Recruitment SEO Case Study 158% INCREASE IN OVERALL PAGEVIEWS WITH ORGANIC TRAFFIC BOOST Specializing in a job specific geoengineering employment business, we helped grow organic traffic a variety of ways that included advanced on-page SEO, directory inclusions and niche relevant blog postings. View SEO Case Study --- > Infront Webworks is a proud provider of assisted living SEO Case Studies and has a proven track record for results. Contact us today! - Published: 2020-11-06 - Modified: 2024-02-05 - URL: https://www.infront.com/case-studies/assisted-living-seo/ Featured Assisted Living Facility SEO Case Studies Effective SEO for assisted living facilities can be difficult in an already saturated market. Competition in organic search can create a barrier for assisted living facilities, however, our dedicated team of SEO specialists has given the companies we work with a steady advantage through logical and strategic SEO services that have provided key rankings. When driving organic traffic to assisted living centers, there are many items to consider and precise technical know-how is a must. Every website is unique and requires a different strategy for each. The case studies below have each had a uniquely different approach that leads to their individual success. Having an experienced team on your side that understands the ins and outs of this market is crucial. Below, we have provided many of our success stories when it comes to assisted living search engine optimization, in the form of case studies, to provide you with information on how we approach successful SEO in the retirement communities we serve. Retirement Community SEO Case Studies Multi-Location Senior Care Case Study USERS INCREASE OF 200% WITH SUBSTANTIAL ORGANIC GROWTH This case study involved a small retirement community in Colorado with multiple locations. Specializing as an alternative to larger facilities with an emphasis on family-style care that is highly personalized. View SEO Case Study Large Assisted Living Center Case Study 208. 50% INCREASE IN ORGANIC TRAFFIC With an emphasis on memory support care, this facility was in need of sustained website traffic to raise occupancy levels. A sustained approach with content optimization, on-page optimization and a solid PPC campaign lead to their outstanding growth. View SEO Case Study Memory Care and Living Center Case Study ASSISTED LIVING COMUNITY EXPERIENCES RAPID GROWTH THROUGH SEO Multiple locations across different states, this assisted living provider needed... --- > Website design and web development case studies, that illustrate some of our expert website design teams client success stories. - Published: 2020-11-05 - Modified: 2020-12-13 - URL: https://www.infront.com/web-development-case-studies/ Website Development Case Studies Web design and development is constantly changing, with online technologies and solutions evolving on a near continuous basis. Having a team of Web Design and Development experts with decades of combined of industry knowledge makes the difference between a mediocre website and a website that works! Infront Webworks is a leading Web Development agency that has been in business for over 25 years. Our award winning Web Design, Development and Custom Coding team have helped hundreds of businesses create an online presence that produces results. Here, we present some case studies of notable clients who we have helped over the years. Featured Web Design Case Study Vadiance Science With over 10 years of research and scientific experimentation, Vadiance has set the stage to benefit humanity by creating a supplement that generates Vital Life Force Energy by enhancing the one thing humans need to survive: water. With the goal of improving people’s quality of life by creating inner balance and harmony, Vadiance set out to offer their unique water supplement online through an ecommerce website. They got the traffic to their poorly designed website, but the conversion of site visitors to customers was not happening. Se we built them a brand new website that uses website design and ecommerce best practices to reverse that trend, turning website visitors into repeat, paying customers. Read More About This Website Case Study Web Design Categories WordPress Web Design We have spent over a decade perfecting all aspects of great WordPress website design. We understand not only what makes your WordPress look professional and highly credible, but how to optimize its performance for the most demanding website users. Our WordPress content management framework makes it super easy for you to manage your site, content, and focus on what you do best... --- - Published: 2020-10-28 - Modified: 2024-05-02 - URL: https://www.infront.com/lp/smb/ Call Today (719) 359-5541 Is your website generating leads for your business? Your website should be your 24 x 7 sales representative. WE CAN GIVE YOU A SALES REPTHAT NEVER STOPS SELLING! We're here to make sure your website is sellingyour business professionally and accurately. Our Small Business Website Expert has over 25 years experience working with businesses and organizations JUST LIKE YOURS.   Complete the form below for a FREE ANALYSIS of your current website, or if you'd like to meet with a Small Business Website Expert about a new website. Your Company Name(Required)First Name(Required)Last Name(Required)Email PhoneYour Website Address Briefly Describe Your Project Needs(Required)CAPTCHAPhoneThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 11, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_11'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_11');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_11'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_11'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_11'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_11'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_11'). val;gformInitSpinner( 11, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_11'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_11'). text);}else{jQuery('#gform_11'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_11" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_11"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_11" ); let postRenderFired = false; function triggerPostRender {... --- > SEO case studies by industry & market. See our award-winning SEO work. Download PDF one-sheets from this SEO services case studies page. - Published: 2020-10-21 - Modified: 2021-07-20 - URL: https://www.infront.com/case-studies/seo/ SEO Case Studies Search Engine Optimization (SEO) presents a variety of challenges based on the market and keyword competition of your industry. Relying on a team of experts who have industry knowledge is imperative. Infront Webworks is a leading SEO agency that has been in business for over 20 years and has literally helped hundreds of businesses online in almost every market. Our award winning digital marketing team knows the nuances of SEO based on your market and can assist you in getting top search engine placement. Below are SEO campaign case studies (for local SEO, national and international SEO ) that illustrate some of work our team has accomplished for your business market. Case studies are available in pdf one sheets for easy printing by clicking the titles below. Our experienced SEO tactics will get the job done right. Award Winning SEO Services Throughout the case study section of this website, you will see many that list SEO awards in the case study. If the case study does list an award, note that these awards required a lengthy application process that included actual results that we had to substantiate in detail. Further, many of these awards are the hardest awards to win, in the SEO Industry. Awards like The Landy (Search Engine Land Award), U. S. Search Award, Global Marketing Award, and many others, are awards that can not be purchased and submissions are typically competing against some of the best SEO Agencies in the industry. To be known among the best SEO Agencies, you need to produce SEO results comparable, or better than the best! Legitimate Industry awards are one of the ways to ensure you are delivering results. The reason for mentioning this, is simply to shed some light on the fact, that many SEO companies are... --- > SEO and website design case studies. Our agency is an award winning Digital Agency, providing SEO, PPC, web design, socail, & web development. - Published: 2020-10-06 - Modified: 2021-09-14 - URL: https://www.infront.com/case-studies/ Website & SEO Case Studies Infront Webworks has provided digital marketing and website services in hundreds of industries. Rely on an agency that has the experience to get you the results your business deserves. Our team has won some of the most prestigious SEO, Digital marketing, and website development awards. Results matter in your industry. This rule of thumb is important when choosing an SEO company or web design agency. Case studies can tell you if an agency is experienced in your industry, designs a beautiful website in your vision, and can produce solid results across the internet. Web Design With web design and development, it is important that a website relates to the customer, represents the business, and incorporates a user-friendly design. A website gives potential customers their first impression of your business. For over 20 years, we have built beautiful and user-friendly websites for our clients. Check out some of our web design case studies. See our Web Design Case Studies SEM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. SEO Transparency, trust and results are the pillars of all of our SEO campaigns that have made our SEO Team successful. Are you considering an SEO provider? If so, Check out some of our SEO case studies that show our first page results. You can be our next SEO success story. See Our SEO Case Studies Social Do you read social media marketing case studies to get inspiration? Benchmarking your efforts against the competition is a good idea, but it’s important to not only look at what they do. You can learn from other brands with bigger budgets too! Trusted By Why does our work achieve such great results? Our team of Internet Marketing experts at Infront Webworks... --- > Colorado Springs SEO is more important than ever to stay competitive. Join a trusted Google partner and an award-winning SEO company. - Published: 2020-09-30 - Modified: 2024-02-08 - URL: https://www.infront.com/seo-colorado-springs/ Colorado Springs seo Colorado Springs SEO Company Marketing Services That Deliver Results matter. As a Colorado Springs Search Engine Optimization company, we have ranked hundreds of business clients in the #1 position for their competitive terms and key phrases. Will you be next? How We Help Businesses Get Found Search engine optimization (SEO) is more important than ever in today’s competitive market. That’s why it is critical to find the right digital partner. Our company is a trusted Google partner and an award-winning SEO company. With over 30 years of experience, our full-service agency will help you pioneer new ways to attract online customers. And drive web traffic to your business. Get a Quote Today Digital Marketing Strategies From a Colorado Springs SEO and Web Design Company Where is your company showing up in the search results? When you do a Google Search do you show up in Maps? Our team of Colorado Springs SEO experts uses many different specialties to produce powerful results for your business. Our marketing strategies are simple... Make sure customers can find your business quickly, when and where they need you. We deliver cost-effective solutions for: Generating new leads Boosting online traffic Improving search engine rankings and placement for keywords. National SEO and Local SEO Services Top Colorado Springs SEO Agency Top 10 Global - Clutch & TopAgency When you’re working with an SEO company, you need a team, consultant, or agency that can easily assess, strategize, implement, and report results fast and effectively. Experience, history, and the ability for an SEO to see around potential corners are the biggest factors and indicators of potential success. We Are a Full-Service Digital Marketing Agency Strengthen your company's brand and online visibility. Through a Colorado Springs SEO agency that specializes in Search Engine Optimization or SEO marketing,... --- > SEO Tempe Arizona for local business, e-commerce websites, and next-level SEO. Our Digital Marketing Company increases rankings and results. - Published: 2020-09-22 - Modified: 2024-04-30 - URL: https://www.infront.com/seo-tempe-arizona/ SEO Tempe Arizona Leader in Search Engine Optimization Infront Webworks Helps to Grow Your Business Online Infront Webworks is an award winning, full-service digital marketing agency specializing in SEO Tempe Arizona results for local businesses, e-commerce websites and enterprise level clients. SEO is not a one-size fits all solutions. We customize every aspect of your SEO campaign to go after your most important KPI's and what matters most when it comes to on and off-page SEO. Infront Webworks Provides Search Engine Optimization (SEO)Keyword ResearchSocial Media ManagementPay Per Click Advertising on Google, Facebook, Bing, and moreWeb Design and Web DevelopmentHostingEmail MarketingContent MarketingLocal SEO and Map Listings on Google MapsLink BuildingWeb Core Vitals OptimizationSearch Engine Marketing or SEMSmall Business Website Designs Website Issues That Need Fixing? Want to know why your website doesn't show up on the first page of Google? Need more customers to walk through your doors? Receive a complimentary SEO audit for your website from our in-house internet marketing team. Complimentry SEO Audit SEO Strategies That Work We tailor each individual client's marketing campaign based on a proper SEO strategy that provides ultimate success. Is your SEO company working for you? We can help! ppc form Last NameFirst NameCompany NameEmail Phone NumberWebsite DescriptionCAPTCHAEmailThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a... --- > Frustrated with Google Ads? We can help. With our award winning team of Google Ads Specialist you will never have to worry about wasted spend on ads. - Published: 2020-08-24 - Modified: 2020-08-24 - URL: https://www.infront.com/google-ads-management/ Professional Google Ads Management by infront webworks We Outperform Over 80% of All Inherited Ad Accounts Within 90 days. If you are frustrated with your current costs on clicks or need a partner who can help accelerate your companies growth through online advertising, we want to hear from you! As a nationally recognized Google Ads management company, we strive for winning results for small businesses and up to enterprise level companies. No matter the size of your company, we treat each and every client with the same level of outstanding service to help your business thrive using the Google Ads platform. Are You Wasting Your Ad Spend? From competitor clicks, to poor bidding strategies there are a myriad of ways to waste ad spend. Google is a leader in online advertising and if your ad campaigns are not optimized you are basically handing free money over to Google with poor leads, wasted spends and losing potential clients to your competition,Our job is to make sure you are getting better quality leads, optimizing your campaigns to preform at an optimal level and to even the playing field among the competition. Partnering with our experienced team of Google Ads professionals means you won't have to worry about wasting your hard earned dollars and you can rest easy knowing that your spend is taken care of. Proven Strategies That Work https://vimeo. com/375954461 PPC Campaigns Set To Preform Affordable, Flat-rate PPC Management Program From $750 and Up! PAY LESS TO GOOGLE! Lower Your CPA & CPC! TRUST Transparent Reporting Increase Sales, Leads & Calls From PPC! Measurable Results Within 90 Days! We Outperform Most Inherited Campaigns! TRUST Increasing Your ROI Work With A Fully Google Certified PPC Team! Beat Your Competitors - Get More Local & National Paid Traffic! State-Of-The-Art Campaigns - Fully Scalable!... --- > Our team of enterprise SEO and digital marketers have specialties in Global digital marketing, Large E-Commerce companies, fortune 500 - Published: 2020-07-06 - Modified: 2024-02-05 - URL: https://www.infront.com/enterprise-seo-and-digital-marketing/ Enterprise SEO services Providing comprehensive Enterprise SEO & digital marketing strategies and services for over 2 decades, Infront Webworks maintains an A+ rating with the Better Business Bureau, has over 150 Google reviews with a 4. 9-star rating, and offers award-winning SEO Search Engine Optimization & digital marketing services that are acknowledged among the best in the country. Infront Webworks is currently ranked #1 SEO Agency in Denver SEO and ranked Nationally in the Top Ten by multiple Agency rating services such as Clutch. Our Enterprise Team Currently, the Infront Webworks digital marketing team consists of expert digital marketers with a collective experience of over 112 years of digital marketing. Our enterprise digital marketers have specialties in many areas including Fortune 500 companies, Global & Large E-Commerce enterprise sites. Infront Webworks Enterprise team has helped several enterprise organizations by providing successful marketing strategies that increased qualified traffic, leads, sales, & non-branded organic search queries. Whether it is ongoing content marketing, technical or comprehensive audits, to consulting, Infront Webworks can fulfill any of your enterprise needs! Get a Quote for Enterprise SEO When do you need enterprise services? There are several things in common with organizations that need enterprise solutions. Most companies that need enterprise-level services are well-known brands that have a large amount of traffic coming to their websites. Here are some of the factors that play into when you would need an enterprise SEO platform & digital marketing team. Multiple Websites Complex Websites Legal Guidelines for Copywriting Global Digital Marketing Needs Size of Website Enterprise-level SEO services we offer With our in-house team of Senior SEO Specialists, we handle all areas and specialties of digital marketing and have programs and solutions to fit every facet of an enterprise digital marketing strategy. Enterprise digital marketing services available include but are... --- > Searching for the Best Las Vegas SEO and digital marketing company? We can help your business get found online, improve traffic and revenue. - Published: 2020-06-24 - Modified: 2024-02-05 - URL: https://www.infront.com/las-vegas-seo/ Las Vegas SEO - Get Your Website Found Online We Help Las Vegas Businesses Succeed Online Searching for the Best Las Vegas SEO company with a proven track record? We can help your business get found online. In business for well over 20 years, Infront Webworks has helped thousands gain, traffic and ultimately sales leads using major search engines like Google. Contact us for a Free Quote Infront Webworks Provides Search Engine Optimization (SEO) Social Media Management Pay Per Click Advertising on Google, Facebook, Bing, and more Web Design Hosting Email Marketing Content Marketing Local SEO and Map Listings on Google Maps Link Building Web Core Vitals Optimization Search Engine Marketing or SEM Small Business Website Designs SEO Strategies That Work For Your Business https://vimeo. com/375954461 "Infront Webworks has given our company amazing results. They have far exceeded our expectations and I wanted to thank them for their excellent work. We saw notable results quickly and they have continued to increase over the last year. " Jason Dean Happy Client and Business Owner The SEO Approach Las Vegas NV is a world-famous city filled with local small businesses up to Fortune 500 companies. With so much competition, if you lack proper digital marketing and a Las Vegas SEO Company you are losing customers to your competition. That is probably why you found us on the internet, searching for SEO agencies and search engine optimization services in Las Vegas, NV. Now, it's your turn. Let us help you your business rank higher. That's where Infront Webworks comes in. We are a full-service digital marketing agency. An Industry Leader in Las Vegas SEO Services But what makes Infront Webworks the best Las Vegas SEO Company? For starters... Infront Webworks is a 100% in-house team comprised of leading SEO experts, website design professionals,... --- > Infront Webworks is an award winning, digital marketing agency specializing in Irvine SEO, Google Ads, and Social Media Management. - Published: 2020-03-04 - Modified: 2020-11-24 - URL: https://www.infront.com/seo-irvine/ irvine SEO - California's Leader in SEO & digital marketing Infront Webworks Helps Business Succeed Online - It's That Simple Infront Webworks is an award winning, full-service digital marketing agency specializing in Irvine, CA Search Engine Optimization (SEO), Google Ads, and Social Media Management. . As a nationally recognized digital marketing company, we strive for winning results for small businesses and up to enterprise level companies. No matter the size of your company or service that we provide, we treat each and every client in Irvine with the same level of outstanding service to help your business thrive on the internet. Google Issues Need Fixing? Want to know why your website doesn't show up on the first page of Google? Need more customers to walk through your doors? Receive a complimentary SEO audit for your website from our in-house marketing team. Complimentry SEO Audit Proven SEO Strategies That Work We tailor each individual client's digital marketing campaign based on proper SEO strategies that have proven success. https://vimeo. com/375954461 Increase Your Online Exposure Results matter when it comes to your website's online visibility. We have the power and knowledge to help you get more customers online. Click Here RESULTS Monthly Digital Marketing Reports We believe in transparency. Not only do we report monthly on your SEO project, but we are also an extension of your team. Click Here TRUST SEO Helps Grow Your Client Base We handcraft your SEO strategy to deliver those searching for your product or business straight to your website. More clients and customers is the goal. Click Here ACTION "Infront Webworks has given our company amazing results. They have far exceeded our expectations and I wanted to thank them for their excellent work. We saw notable results quickly and they have continued to increase over the last... --- > SEO Madison WI Agency specializing in Search Engine Optimization (SEO), Google Ads, Social Media Management and all things digital. - Published: 2020-03-04 - Modified: 2024-04-30 - URL: https://www.infront.com/seo-madison/ Madison SEO - Wisconsin's Leader in SEO & digital marketing Infront Webworks Helps Business Succeed Online - It's That Simple Infront Webworks is an award winning, full-service digital marketing agency specializing in Madison, WI Search Engine Optimization (SEO), Google Ads, Social Media Management and all things digital. As a nationally recognized digital marketing company, we strive for winning results for small businesses and up to enterprise level companies. No matter the size of your company or service that we provide, we treat each and every client with the same level of outstanding service to help your business thrive on the internet. Google Issues Need Fixing? Want to know why your website doesn't show up on the first page of Google? Need more customers to walk through your doors? Receive a complimentary SEO audit for your website from our in-house marketing team. Complimentry SEO Audit Proven SEO Strategies That Work We tailor each individual client's digital marketing campaign based on proper SEO strategies that have proven success. https://vimeo. com/375954461 Get Started Today ppc form Last NameFirst NameCompany NameEmail Phone NumberWebsite DescriptionCAPTCHANameThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_6'). val;gformInitSpinner( 6, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery(document). trigger('gform_page_loaded', );window = false;}else... --- > Html sitemap for Infront Webworks. A national award winning SEO and digital marketing agency from Colorado Springs, Colorado. - Published: 2019-12-31 - Modified: 2023-03-21 - URL: https://www.infront.com/html-sitemap/ Infront Webworks Award winning digital marketing agency HTML SitemapHome Digital Marketing SEO SEO Programs Get SSL Certified Local SEO SEO Tools Small Business SEO SEO Consulting SEO Workshops SEO Audit Website Evaluation SEM ADS & PPC Advertising Management Content Strategy Marketing Social Media Facebook Twitter Instagram LinkedIn Pinterest Websites Web Development Wordpress Business Websites Small Business Websites Custom Web Applications Website Costs Sitefinity CMS Web Design Mobile First Web Design Ecommerce Cloud Services Domain Registration Web Hosting About The Team Company Jobs Work Case Studies Blog Contact Support Terms Of Service Privacy Policy --- > Wordpress development by the expert team at Infront Webworks designing, building and managing your WordPress site and keeping it secure. - Published: 2019-10-01 - Modified: 2021-08-16 - URL: https://www.infront.com/wordpress/ WordPress Wesite Development by Experts WordPress websites are one of the most common websites you will see on the internet today. Traditionally thought of as a blogging platform WordPress has developed over the years into a very powerful and popular website Content Management System (CMS). It offers a large variety of pre-packaged plugins so that your site can have more enhanced features like forms, calendars, image galleries, newsletters, eCommerce, SEO tools, and Google Analytics just to name a few. Get a WordPress Website Today Building Your Website Infront Webworks has been developing, customizing, and hosting WordPress websites for over 10 years, so we have seen the good and the bad with WordPress over the years. Though WordPress brings a lot to the table in the way of features and third-party software support it is also known to become a target for hackers because most site owners and inexperienced developers do not evaluate or update the software and plugins over time causing them to get hacked. WordPress Site Hacked? We get calls weekly from people who are in this situation. Fortunately, we can help them as we have the experience to triage these situations and limit the damage a hacked site can have on your site's SEO and search engine rankings. SEO damage from hackers is the most common and damaging to businesses. When your site starts showing up with porn links or something in a foreign language you know you've been hacked. Help! My Wordpress Site is Hacked! Have a WordPress site that's been hacked? Infront can help un-hack your existing site or build a new WordPress site for you that is as safe and secure as any other CMS. Contact Us What is the Secret to Having a Stable Effective WordPress Website? There are a number of factors we... --- > Sitefinity CMS provides one of the richest .NET ecommerce ready, content management systems on the market today. Easily manage website content, SEO friendly. - Published: 2019-10-01 - Modified: 2020-11-18 - URL: https://www.infront.com/sitefinity-website-designs/ - Categories: Web Development Sitefinity Sitefinity is THE content management and digital marketing platform. Grow your business online by engaging, converting and retaining your customers. Content Management – Sitefinity CMS provides one of the richest . NET ecommerce ready, “drag & drop” content management systems on the market today. Its strength as a content management system allows website contributors to easily manage website content, build website forms and is naturally SEO friendly. Since “content is king” on the web, giving you control over your website’s content is critical to ensuring the relevance and findability for your website. Combining the Sitefinity technology with the best design and programming available, we can create great opportunities for your online success! Personalized Customer Experiences – Increase your visitor user engagement and closure rates with the experience management features in Sitefinity. Personalize content by segmenting users with factors like location, mobile device or even Facebook to create a more personalized user experience. Monitor your effectiveness by setting key performance indicators (KPI's), which allow you to track your personalization techniques. Mobile & Tablet - For the mobile user, Sitefinity CMS has a full set of tools to empower your mobile visitors. Sitefinity's built-in responsive engine and mobile friendly navigation adapts pages for any mobile device platform as well as providing previews of your pages on the most popular mobile devices and tablets. Email Marketing - Import your existing lists and easily design your own email campaigns with Sitefinity's built in email newsletter management. “Drag and Drop” tools help you assemble professional looking email campaigns utilizing templates, existing logos and images you use in other areas of your site already. Schedule and create more personalized emails for your customers by having the system include data about your subscribers (like their name) in your emails. With built in A/B testing, Sitefinity makes... --- > Small business websites that are affordable, user friendly, responsive designs. Cheap websites for quality small business website designs. - Published: 2019-10-01 - Modified: 2021-02-15 - URL: https://www.infront.com/small-business-websites/ Small Business Websites Affordable websites for your business It's absolutely essential that small businesses have websites that are highly credible, easy to use and are easily found, especially through mobile devices such as smart phones and tablets. Small businesses don't have massive marketing budgets that they can wield to drive new customers, so they need a solution that is affordable both up front and on an ongoing basis. Infront has responded to this imperative by developing two website packages tailored specifically for small businesses. We promote these website packages as our "SiteWorks Lite Business" version and our "SiteWorks Lite Ecommerce" version. Both packages have been optimized to create websites that are professional looking, easy to use (for both website visitors and for owners of the website to edit) and super search engine friendly. https://youtu. be/AiaqZBNgOB4 Small business with a small marketing budget to match? We have helped many small businesses just like you by working within that budget and giving you the biggest bang possible for your buck. Call us today at (719) 577-4404. Contact Us Affordable website Features: Website Architecture (Site Map) - After reviewing the completed pre-kickoff questionnaire and any additional documents you provide, we'll meet with you to go over them in detail. Next we'll create a draft site map, and consult with you to define the final "go-live" site map. The site map gets incorporated into the site template by the website designer. * Note - the content management system allows for the adding and deleting of pages, so the go-live site map will only be a guide for the initial deployment of the website on your custom domain. Generally, changes to the site map can be accomplished at any time. Website Design - We begin with a professional low cost mobile responsive website design template... --- > Custom Web Application Website Designs by Infront Webworks. We design & develop custom website applications for your business. - Published: 2019-10-01 - Modified: 2020-11-24 - URL: https://www.infront.com/custom-web-applications/ Custom Web Applications For more than two decades, we've made a science of finding and using the best technologies to meet our clients online objectives. Infront has the seasoned team and methodology to create and maintain your custom website applications. We can handle anything from 3rd party APIs that service parts of your online business process to a full online application that runs all aspects of your online presence. When we build your web application, we'll help you choose the best tools for your business model. After all, your web development needs are as unique as your business and that's what gives you the competitive edge; so let's keep it that way! Engineering, Marketing & Design Our diverse team of software developers, experienced UI (user interface) designers and top-notch marketing professionals can make creating a new web application or updating an existing one a pleasure. And your bottom line should be pleased too. Hosting & Monitoring We have several state-of-the-art hosting solutions to choose from to perfectly suit your needs, and the experience and skill set to make them sing. Our reliable monitoring system lets us know if there's an issue before you or your users see it - we can fix the issue before it becomes a problem. Content Management Systems API Integrations --- > What are website costs for a business? Every site is unique with different needs. Get a quote on a custom website from Infront Webworks. - Published: 2019-10-01 - Modified: 2021-08-16 - URL: https://www.infront.com/website-costs/ Website Costs How Much Does a Website Cost in 2021? Generally, when a potential client contacts us initially, that's the first question they ask. But believe it or not, it's actually a tough question to answer when building a website. Not all web design is created equal. Not because we don't want to provide a fixed quote to build a website but because websites are like cars - you can get a nice reliable Ford Escape for about $20,000 or you can get a state-of-the-art Tesla for well over $100,000. Each one will get you where you're going, but the way you get there and the impression you leave along the way are significantly different. So, asking how much it will cost is like asking what a car costs. Broadly speaking, we build websites that start at $2,250 and go up to, well, tens of thousands of dollars. What Factors Affect the Price of a Website? Website Design Custom vs. semi-custom. A custom design, like a custom home, will cost more because you work directly with the designer to create a wholly unique and one-of-a-kind website. With a semi-custom site, the overall design framework is chosen from a professionally designed template. Then that design template is modified by a full time web designer to use your logo, colors, fonts, imagery, etc. , which yields a site that looks unique, but doesn't require the time and money of a true custom design. Website Features For instance, does the website need features such as slide shows, photo galleries, events calendars, a shopping cart, etc. ? While many features that used to be built separately are now integrated into modern site content management systems. The more features a website needs, the more time the web design team needs to build and groom those... --- > In our Wordpress Portfolio, you can find a small sample of the kind of quality of work you can expect from our team of WordPress experts. - Published: 2019-10-01 - Modified: 2020-06-25 - URL: https://www.infront.com/wordpress-portfolio/ WordPress Portfolio Below you can find a small sample of the kind of quality of work you can expect from our team of experts. Reach out to us today and see what Infront can do for YOU! --- > SEO package & program info. See SEO package pricing, monthly & consulting programs to fit your budget. Proven Monthly SEO services - Published: 2019-10-01 - Modified: 2022-05-17 - URL: https://www.infront.com/seo-programs/ - Categories: Digital Marketing SEO Services,PACKAGES & PROGRAMS In business for over to 2 decades, Infront Webworks maintains an A+ rating with the Better Business Bureau, has over 150 5-star Google reviews and offers SEO programs that are acknowledged among the best in the country. Our SEO department provides Search Engine Optimization (SEO) solutions that deliver Return on Investment (ROI). We are currently the only Colorado Digital Agency that is "LSA Certified", and one of a handful that is a Google Certified Partner. We are ranked #1 SEO Agency in Denver, Colorado Springs and ranked Nationally in the Top Ten by multiple third party Agency rating services. With our in-house team of expert SEO specialists, we can offer custom SEO programs that provide the widest range of services and solutions to fit every facet of an SEO strategy. Table of Contents SEO Programs Infront Webwork’s Search Engine Optimization programs are predicated more on hours per month and desired amount of pages optimized because our expert team handles every aspect of your website's SEO. Once SEO and competitive audits are completed. Key Performance Indicators (KPI's) are established SEO strategy is orchestrated and our team implements the SEO elements that will most directly affect those KPI’s and drive revenue for your business. This way, you get the fastest results, you are not paying for a package that may consist of many services you don’t need and may leave out many you do, like the programs other SEO Agencies offer. Get Started with SEO SEO Service Experts Infront Webworks only hires Senior Level SEO experts with a minimum of 5 years agency level experience (no interns will be working on your SEO), and do not outsource (so communication is fluid and you are meeting monthly with the experts working on your website) any of their SEO clients... --- > We offer Fully Managed SEO Packages that get you first-page results. In-house expert SEO consultants that offer programs focused on ROI. - Published: 2019-10-01 - Modified: 2024-02-05 - URL: https://www.infront.com/managed-seo-programs/ - Categories: Digital Marketing Fully Managed SEO Our "Fully Managed SEO Programs" are just that, "fully managed SEO" by our expert SEO Colorado Springs team! Infront Webworks SEO and online marketing team is widely known among the best in Colorado. We hire no interns, only experienced, professional SEO experts. One of a handful of companies in Colorado (and 1 of 2 currently in Colorado Springs) that is a Google Certified Partner, we have attained Google qualifications in Analytics, Adwords, Tag Manager and Local search, and we intimately understand the search engine optimization strategies that deliver results. In 2015, Google approved Infront Webworks as a "Put our Cities on the Map" partner for the city of Colorado Springs. Our SEO Team's core values are simple: we deliver Trust, Transparency, and Results! If you count on your website and business being listed on the first page of the search engines, then this is your program. Our expert SEO team handles all "onsite and offsite" aspects of your SEO. In 2014, our average client website traffic increased by over 412%. For one client, our marketing department orchestrated a marketing program that increased unique traffic 2,752. 63% and increased registered website users by over 8,000%. We can research, implement and deliver a successful program for every aspect of your website’s SEO, marketing and advertising needs. Free SEO Consultation Today! What does Infront Webworks Fully Managed SEO Program include? Expert SEO including the following services: Site-wide onsite optimization including keyword optimization, meta tags, schema, authorship, rich snippets, H1 optimization, canonical and 301 redirects when necessary, Google Analytics and Search Console setup and installation, content evaluation, crawler accessibility, user interface evaluation, social media integration, and multi-device compatibility recommendations Multiple real time dashboards for SEO reporting: Customized interface based on your website goals Google Website Analytics Keyword rank tracking Keyword rank... --- > Affordable SEO services. Small business SEO packages & digital marketing for your company. Company's best SEO services to grow sales & ranking - Published: 2019-10-01 - Modified: 2021-08-04 - URL: https://www.infront.com/small-business-seo/ - Categories: Digital Marketing Small Business SEO offering Affordable SEO services Infront Webwork's Small Business SEO packages offer virtually the same range of services as the fully managed SEO programs but with fewer monthly hours to work on your account. This is useful when you want top ranking in a market that may not be as competitive as others, top search placement is not time sensitive, or you just want an expert SEO consultant on your website without the bigger price tag of a fully managed package. More commonly, this program is designed for Fully Managed small businesses who have achieved the desired first-page placement and want to continue to add less competitive keywords (long tail keywords) to page one, fine-tune placement, conversion rates, and usability. For clients who have in-house website designers, and/or an SEO team that would benefit from consulting and/or advanced search engine optimization training, this is another excellent option. Small Business SEO packages Each website has very specific needs, based on website maturity, current placement in the search engines, business goals, website goals, and current status with competitors. Our team of SEO experts audit your website, perform a keyword portfolio, and set KPI's to your small business needs. No two company's have an identical strategy because no two websites are exactly the same. To be the best SEO company for small businesses, we don't subscribe to "assembly line SEO" and we do the work that will provide your company the fastest results in the shortest time! Our SEO consultants know the best SEO for your small businesses is the local SEO that provides a Return on Investment (ROI). Even our affordable small business SEO packages include advanced SEO techniques, including; Site-wide onsite optimization Site-wide onsite optimization including keyword research and keyword optimization, meta tags, schema, authorship, rich snippets, H1 optimization,... --- > Want to handle your own SEO but are unsure about what SEO tools to use, or how to use them? We offer stand-alone SEO tools programs. - Published: 2019-10-01 - Modified: 2021-08-18 - URL: https://www.infront.com/seo-tools/ - Categories: Digital Marketing SEO Tools Service Whether your site is new or has been online for years, our SEO tools service will help you minimize your effort and run your SEO diagnostics automatically. We offer managed or DIY services. The Infront Online SEO Tool Program offers full online access to our SEO Team's powerful SEO tools and tracking. You’ll get your own personal Infront marketing specialists to consult and guide you through creating the perfect organic search optimization and marketing plan to get your website ranked higher in search results. This service includes up to one hour a month of advice, support and/or hands-on search engine optimization from one of our Google certified marketing consultants. The SEO Tools Program includes expert SEO consultation & access to a robust SEO online tool kit that includes the following: Site Audit Tools Get a detailed report about technical errors such as broken links and anchors, server issues, etc. Technical issues such as these can negatively affect your search engine rankings; get advice on how to fix SEO problems immediately. Check your site for embarrassing usability issues such as inaccessible pages, missing images, slow pages, etc. Small usability issues are likely costing you potential clients; get easy-to-follow tips on how to solve these issues. WHAT TO CHECK Analyze all pages of your site & produce a detailed reportTechnical SEO CheckBroken LinksRank TrackingStructured DataSite usability checksEasy-to-follow tips on how to fix errors & issuesAutomated scansGoogle AnalyticsGoogle My Business Performance Keyword Research Get unlimited keyword and phrase suggestions related to your business, analyze their effectiveness and build your keyword list. See which keywords your competitors are using and add the most effective ones to your keyword list. Unlimited keyword suggestionsCompetitor keyword dataIntegration with Google Search ConsoleKeyword tagsLocalized keyword dataIntegration with SEO auditorKeyword research roadmap Social Metrics Be informed when... --- > One time SSL certified programs to prevent your website from being penalized. Contact Infront today to get one of our three SSL certifications. HTTPS - Published: 2019-10-01 - Modified: 2020-11-22 - URL: https://www.infront.com/seo/get-ssl-certified/ - Categories: Digital Marketing SSL Certified- HTTPS What is HTTPS? Hyper Text Transfer Protocol Secure. It is used for an encrypted secure communication over a computer network and is widely used on the internet. Why you need to be SSL Certified. Infront has put together programs for handling the transition to SSL for retaining search placement. SSL Migration SSL Migration Only - Set up and hook Google Search Console to Client Google Analytics. Configure Search console for new SSL. Do all 301 redirects (up to 20 pages)- Onetime fee $350 SSL Migration & On-Page Optimization SSL Migration and on page optimization- Set up and hook Google Search Console to Client Google Analytics. Configure Search console for new SSL. Do all 301 redirects (up to 50 pages)-. Do keyword analysis, all META tags, high level on page optimization - Onetime fee $650 SSL Migration and On-Page Optimization, Google My Business Set Up and Optimization SSL Migration and on page optimization, GoogleMyBusiness set up and or optimization - Set up and connect Google Search Console to Client Google Analytics. Configure Search console for new SSL. Do all 301 redirects (up to 50 pages). Do keyword analysis, all META tags, high level on page optimization. GMB set up and or optimization, NAP cleanup and citation building - Onetime fee $850 --- > Award-winning Local SEO & Digital Marketing - We will help your business be more visible in the local search results on Google and improve ROI - Published: 2019-10-01 - Modified: 2024-02-05 - URL: https://www.infront.com/local-seo/ - Categories: Digital Marketing Local SEO Local Search is widely known as "Google My Business (GMB) and Bing Places" search rankings, but is actually much more than just those "pins" you see in search results. There is actually potential for you to have multiple listings on page 1 in search results. Infront Webwork's team of local SEO experts specialize in not only getting your company's "pin on the map" but also in the organic local geo results. Some interesting facts about smartphone, tablet and desktop searches for local businesses: 61% of local searches result in a purchase 59% of consumers use Google every month to find a reputable, local business 50% of mobile users visit a store within a day after conducting a local search 34% of consumers on tablets or computers will go to a store within a day of conducting a local search More than 60% of consumers have used location information in ads. They say it’s important to have store address nd phone number in ads on computers/tablets, and directions and the call button in ads on smartphones 70% of smartphone users think a call button is important and 77% of tablet users think a call button is important Get started with Local SEO Local SEO Ranking Factors Ranking factors for local organic search do differ from local stack search results and further by other listing types. Not all SEO Agencies specialize in local search but our award winning team of local SEO experts has been a certified Google local partner since the program was launched. We were the first Agency in the state of Colorado to become a certified Google Trusted Verifier (ability to instantly verify most listings) and have continued our partner status through Googles change from "Google Local to Google Grow". SEO Basics - What is Local SEO... --- > Colorado SEO programs. Award winning 20 year old Digital Agency with over 100 5 star reviews, rated 1 in Denver and Top 10 in the U.S.- Infront Webworks. - Published: 2019-10-01 - Modified: 2024-02-05 - URL: https://www.infront.com/colorado-seo/ - Categories: Digital Marketing Colorado SEO Company Infront Webworks offers companies expert Colorado SEO services and monthly in-person meetings with your SEO specialist when you are a fully managed SEO client. Although our team of SEO experts services clients across the country, we recognize the demand for in-person monthly meetings, so we have extended our in-person service area to include Denver, Pueblo, Boulder, and surrounding cities. For details please refer to the SEO In-Person Service Area Map below. Local Colorado SEO Service Area If you are a Colorado company that prefers in-person monthly SEO meetings with the digital agency handling your SEO, online marketing, or website services, Infront Webworks is a great fit. They currently service SEO clients and can accommodate monthly meetings throughout Colorado. To schedule a free SEO consultation, call 719-577-4404. We primarily offer in-office meetings in the Colorado cities listed below, but please feel free to call if you are outside these cities and would prefer to have monthly meetings at your offices. Aurora SEO & Digital Marketing Boulder SEO & Digital Marketing Breckenridge SEO & Digital Marketing Castle Rock SEO & Digital Marketing Centennial SEO & Digital Marketing Colorado Springs SEO & Digital Marketing Denver SEO & Digital Marketing Fort Collins SEO & Digital Marketing Longmont SEO & Digital Marketing Loveland SEO & Digital Marketing Pueblo SEO & Digital Marketing Our Colorado Expert SEO Team The Infront Webworks team has proudly served Colorado companies for over 20 years. We are LSA Certified, Google Certified Partners, Google Trusted Verifiers, have over 100 5 star ratings on Google and our team consists of Senior SEO Specialists with over 65 individual Google Certifications. We are A+ rated with the Better Business Bureau, ranked #1 SEO Agency in Denver and Top 10 in the country (by 3rd party Agency reporting company "Clutch") and have... --- > Boulder SEO Company experts providing local, global SEO and digital marketing. Award-winning SEO team, ranked top 10 in the US. - Published: 2019-10-01 - Modified: 2024-02-05 - URL: https://www.infront.com/boulder-seo-company/ - Categories: Digital Marketing Boulder SEO Company Colorado's Leader in Search Engine optimization Infront Webworks Helps Boulder Businesses Grow It's That Simple Looking for the best Boulder SEO company with proven results? Infront Webworks is an award-winning, full-service digital marketing agency specializing in Boulder, CO Search Engine Optimization (SEO), Google Ads, Social Media Management, and website design. As a nationally recognized Boulder digital marketing company located in Colorado, we strive for winning results for small businesses up to enterprise-level companies in SEO. Your business' success is important to us, which is why we provide top-notch services for all of our clients no matter their size or industry. "Infront Webworks has given our company amazing results. They have far exceeded our expectations and I wanted to thank them for their excellent work. We saw notable results quickly and they have continued to increase over the last year. " Jason Dean Happy Client and Business Owner Google Issues Need Fixing? Want to know why your website doesn't show up on the first page of Google? Need more customers to walk through your doors? Google wants to serve only the best websites in search engine results. Receive a complimentary SEO audit for your website from our in-house marketing team. Complimentry SEO Audit Proven SEO Strategies That Work We tailor each individual client's digital marketing campaign based on proper SEO strategies that have proven success. https://vimeo. com/375954461 When Search Results Matter Call On The Best Boulder SEO Team Boulder is a vibrant city, west of Denver, that is filled with local businesses up to Fortune 500 companies. . With so much competition, if you lack proper digital marketing and website SEO you are losing customers to your competition. That is probably why you found us on the internet, searching for an SEO agency in Boulder. Now, it is... --- > Having difficulties increasing your online presence? Our award winning Denver SEO Agency would love to partner with you. Call Today! - Published: 2019-10-01 - Modified: 2024-10-14 - URL: https://www.infront.com/denver-seo-company/ - Categories: Digital Marketing DENVER SEO Agency - COLORADO'S LEADER IN SEO & DIGITAL MARKETING Infront Webworks Helps Denver Businesses Succeed Infront Webworks is an award-winning, full-service digital marketing agency. We specialize in Denver Colorado Search Engine Optimization (SEO), Google Ads, Social Media Management. As a recognized digital marketing company, we strive for winning results. From small businesses up to enterprise-level companies. No matter the size of your company or the service that we provide, we treat each and every client with the same level of outstanding service. To help your business thrive on the internet and build an online presence. My website doesn't show up on the first page of Google Google wants to provide those questions with the best possible answers when searching online. Is your website the best possible answer to your potential customer's questions? That's where our SEO team comes into play. Do you want to know why your website doesn't appear on the first page of Google? Need more customers to walk through your doors? Receive a complimentary SEO audit for your website from our in-house marketing team. Complimentary SEO Audit Proven Denver SEO Strategies That Work We tailor each individual client's Denver digital advertising campaign. Based on proper SEO strategies that have proven success. https://vimeo. com/375954461There is no outsourcing, no interns, or cost-cutting corners. We perform all our work in-house by our team of digital marketing and SEO professionals. We also offer digital marketing services and web design. When Search Results Matter Call On The Best SEO Denver Team Jason DeanHappy Client Read More "Infront Webworks has given our company amazing results. They have far exceeded our expectations and I wanted to thank them for their excellent work. We saw notable results quickly and they have continued to increase over the last year. " Denver is a vibrant... --- > Colorado Springs Local SEO & digital marketing specialists achieving top placement. Infront Webworks has over 20 years in business, over 100 5 star reviews - Published: 2019-10-01 - Modified: 2024-02-05 - URL: https://www.infront.com/colorado-springs-local-seo/ - Categories: Digital Marketing Colorado Springs Local SEO & Digital Marketing Company Effective search engine results for your Colorado Springs company should incorporate multiple first-page listings. In many cases, between organic results, Google Pin (the map), and Adwords our Colorado Springs Local SEO clients can have as many as three listings in the top fold (without having to scroll down) of Google's first page. Don't chance your SEO, go with Colorado Springs' top SEO company! Our team of Colorado Springs SEO consultants are experts at achieving top placement in the three Listings available in the top fold of page one on Google. Paid Adwords Listing This one sounds simple, but the trick is, frankly put, "don't overpay. " Many businesses using Adwords still remember and practice, "bid the most, get the most traffic and highest placement. " Those days are long gone. Google uses quality scores to list Adwords placement now, so a well-written ad linked to a properly optimized landing page can far outperform and underpay an ad bidding much higher for the same keyword. Our team of SEO experts all have certified in Google Adwords and Infront Webworks is a Google Certified Partner. We are best suited to deliver the top return on investment (ROI) and handle your Colorado Springs business's Adwords Campaigns. Colorado Springs Local SEO or Map Pin Listing Google Map Pins, often referred to as the Local 3-Pack or snack pack (because of recent changes to Google's results where they now only list three pins on page one) has become more important than ever. These listings have their own algorithm based on local citation, completeness of Google My Business and Google Plus profiles, and a number of other factors. Our SEO agency is partnered with Google's Let's Put Our Cities on the Map program and is authorized to expedite... --- > SEO consulting services including Training for business owners, SEO & marketing teams as well as SEO Agencies trying to get to the next level - Published: 2019-10-01 - Modified: 2021-09-17 - URL: https://www.infront.com/seo-consulting/ - Categories: Digital Marketing SEO Consulting Services & Expert SEO Consultants Why choose Infront Webworks as your SEO consultant? Do you have a website that no one is finding? Is your business not growing the way you want it to? Is your phone not ringing? Are you struggling to keep your employees busy because there isn't enough work? Our SEO consulting services will help you get your website and company in front of more people and gain new clients. Infront Webworks SEO consulting team offers a wide range of search engine optimization consultancy services. In businesses, for over 20 years the Search Engine Optimization Team is a team of SEO experts. Our SEO company is A+ rated with the Better Business Bureau, LSA Certified, Google Certified Partner, Google Trusted Verifier, has over 150 5-star ratings with Google, awarded both locally and nationally for SEO and Digital Marketing. Ranked #1 Denver Digital Marketing agency and top 10 in the U. S. by multiple accredited 3rd party SEO Company ranking services, including TopAgency and Clutch. Find out More about our SEO Consulting Services Vast Experience When hiring expert SEO consultants, experience is one of the primary factors that dictate success and results. SEO is ever-changing and search engine optimization consultants learn from every search algorithm change, every possible scenario they run into, and from every keyword, they achieve number 1 placement for. When you’re working with an SEO consultant, you need a consulting team that can easily assess, strategize, implement (or train), and report results fast and effectively. Experience, history, and the ability for an SEO to see around potential corners are the biggest factors for success. SEO Consultants Infront Webworks has a rigorous process of selection for SEO consultant team members that includes resume screening and reference checks confirming years of agency-level SEO experience, an... --- > 2021 SEO & Digital marketing workshops. Learn skills to manage your digital presence online. Virtual & in person Colorado Springs workshops. - Published: 2019-10-01 - Modified: 2024-05-02 - URL: https://www.infront.com/seo-workshops/ - Categories: Digital Marketing 2022 SEO & Marketing Workshops, Classes & Events Schedule Infront Webworks, located in Colorado Springs, CO, is widely known for expertise in web design, SEO, and online marketing. A Google Certified Partner, Google My Business Trusted Verifier, Colorado Springs Google Guides, and hosting a team of expert SEO and online marketers with over 65 Google in AdWords, advertising, search, display, video, shopping, mobile, Inbound and many more, to make sure you are learning from among the best in the business. Every year we host a number of virtual and in-person events, classes and workshops, and this year will be no exception. RSVP now as class sizes are limited and this year's lineup is some workshops you won't want to miss. https://youtu. be/nxvYq286I8w 2022 Colorado Springs & Virtual Digital Marketing and seo Workshop, Classes & Events: Table of Contents Get your local business on Google Search and Maps Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish. In this workshop:Create or claim your Google Business ProfileManage your business info across Google Search and MapsUse your Business Profile to connect with potential customersWhen: 2/24/22 and 7/14/22 at 4:00 PMLocation: 5350 Tomah Dr #2800, Colorado Springs, CO 80918RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited Make your Website Work for You In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, thisworkshop will help. When: 3/10/22 and 7/14/22 at 4:00 PMLocation: 5350 Tomah Dr #2800,... --- > Free SEO checker, and website SEO audit. Determine your websites search readiness and ranking. Includes onpage, offpage local search and more. - Published: 2019-10-01 - Modified: 2024-11-22 - URL: https://www.infront.com/seo-audit/ - Categories: Digital Marketing SEO Audit Website SEO Audit Need an SEO Audit for your website or multiple websites? Although the Infront Webworks team is available to do search engine optimization packages for most companies, we recognize that many companies prefer to do it themselves or are researching issues related to their website that are preventing ranking. Our free SEO audit tool (commonly referred to as an "SEO checker"), is available below to run a scan of your website and report results that could be preventing you from ranking. The report will outline:Areas your website is doing wellIssues found that are preventing ranking betterA page grade or score based on the overall report Table of Contents SEO Errors The free SEO audit will provide detailed information and insights on how to fix issues regarding ranking factors like (many times you can use an SEO tool to improve efficiency or fix errors):Page load time and complianceURLMeta TagsDescription tagImage optimization reportCopy and content checkCode compliance reportsSocial signalsMobile responsivenessPage links analysislink analysisDomain analysis High Level Audit With over 400 organic website ranking factors and even more when considering local search and GMB, an SEO checker or audit assists in high-level issues that can help you start competing with your website, in organic search, and growing your business. As you start to improve rankings, we recommend even deeper audits to fight for those coveted "number one" spots. The SEO audit will provide a definitive ‘To-Do’ list of how to increase your website rankings but please keep in mind that Google consistently updates search algorithms that impact your website placement. Understanding ranking factors To ensure you maintain the best possible SERP (search engine results page) results you should start the process of understanding "ranking factors, and use SEO tools like Googles analytics, and Search Console (both are free) to... --- > Tired of not know what is wrong with your website or SEO? Our experts can help you with a free website evaluation. Take hold of your online future! - Published: 2019-10-01 - Modified: 2024-04-30 - URL: https://www.infront.com/website-evaluation/ - Categories: Digital Marketing Free Website SEO Audit Does your website actually generate qualified leads and new business? Is your website easily found at the top of the search results pages on Google and other search engines? Do you actually get a measurable return on your advertising budget? Do you know how many people are visiting your website, and how they found it in the first place? If Not, Contact Us For a Free Evaluation (Sample Website Evaluation Report) We'll provide you with a free, no-obligation report that will give you powerful insight into how your website stacks up in the Search Engines, and includes the following:Design & Usability AnalysisTest for Errors and WarningsSocial Media AnalysisWeb Traffic HistoryPageRank and Domain Authority StatisticsCurrent Search Engine RankingsProposed Marketing Strategy & Budget Fill Out the Form Below for Free Website Evaluation Simple Contact Form First NameLast NameCompany NameCompany PositionWebsite Email Phone NumberCAPTCHAPhoneThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 8, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_8'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_8');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_8'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_8'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_8'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_8'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_8'). val;gformInitSpinner( 8, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_8'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_8'). text);}else{jQuery('#gform_8'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv =... --- > Pay Per Click Advertising Management. Get expert PPC Services and search engine marketing with Google-certified, PPC experts! - Published: 2019-10-01 - Modified: 2023-02-08 - URL: https://www.infront.com/ads-ppc-services/ - Categories: Digital Marketing Microsoft Advertising / Google Ads Pay Per Click - PPC Services Infront Webworks is one of a few select Google Certified Partners in the state of Colorado offering PPC services or pay-per-click management. As a Google Certified Partner, our PPC services team must stay up to date on the latest Google Ad tools and products. We pass Google-administered certification exams every 12 months. Our PPC agency uses Google-monitored best practices to manage campaigns for maximum return for our clients. And we must maintain a minimum client load determined by Google. Are you looking for an audit of your current Google Ad campaign (PPC Audit) or any other pay-per-click program? Do you need a team of qualified professionals to manage your PPC campaigns monthly budget? Do you need a consultation on how to get the highest return on investment (ROI) from your Google Ad spend? Having difficulty finding out who your perfect target audience is? Infront Webworks' PPC services team is the perfect solution. Choose us to create and manage your PPC ads. I want to find out more about PPC Setting and Forgetting Google Ads is a Big Mistake Like many Google products, Google Ads is constantly evolving and improving. If you are not constantly monitoring and improving your Ads and other pay-per-click campaigns, you are likely not getting the highest conversions or return on investment. Our team tests yearly to maintain our Google Certified Partner status and we host multiple Google Hangouts to continually educate ourselves and our clients. In doing so, we employ the most recent and effective strategies to maximize performance as an account manager for your Google Ads and pay-per-click marketing. When was the Last Time You Checked Your Google Ads Keyword Quality Scores? If your answer wasn't "within the last few weeks" or sooner, you... --- > Want to monetize your website? Our advertising agency will provide affordable advertising management services for PPC and Social Media - Published: 2019-10-01 - Modified: 2023-02-08 - URL: https://www.infront.com/advertising-management/ - Categories: Digital Marketing Award Winning Advertising agency Providing ADvertising MANAGEMENT Services Our advertising agency is one of the few who generate revenue selling advertising solutions, to assist you in maximizing revenue with our advertising management solutions. The Infront Webworks marketing department specializes in: Setting up website advertising models Consulting on existing advertising solutions Integrating banner advertising management solutions PPC consulting Social media advertising Studying consumer behavior advertising Management Services Connecting with and engaging your audience is key when competing in the marketplace. We work to understand your business and its terminology. We research your market to make sure you stay ahead of your competition and build customer loyalty. Google Ads, Microsoft Advertising, or PPC marketing services are popular solutions for monetizing websites. It provides a great way to ensure every pageview and advertising impression on your website is generating revenue. Most companies who monetize their website with advertising are familiar with this solution and use it in some capacity. Our advertising managers have worked with Google Ads since its launch when it was Google Adsense and then Google Adwords. We worked with Microsoft Ads formerly known as Bing Ads, Microsoft adCenter, and MSN adCenter. We use an array of tools to help our clients maximize the revenue generated from their websites. ADVERTISING AGENCY Effective digital advertising begins with market research. Which helps to build the advertising management strategy. We then decide exactly how to apply the data collected to find the niche markets and audiences for your brand. This will help our advertising managers determine which advertising media is most appropriate for your advertising campaign. Our advertising management solutions can include, Google ads, Bing ads, and Facebook Ads. They can all be a component of revenue generation. And a variety of other social media marketing channels as well. Infront Webworks is a certified... --- > Learn digital marketing & SEO strategies from our experts. We are known for our training on search engine optimization and content marketing - Published: 2019-10-01 - Modified: 2023-06-22 - URL: https://www.infront.com/other-marketing-services/ - Categories: Digital Marketing Expert Online Marketing Services Infront Webworks is widely known for search engine optimization programs but excels at full range of other online marketing services. For a more comprehensive list of online marketing services we offer, please review the list below. Colorado Springs Search Engine Optimization (SEO) Training Classes Held in our conference room at 5350 Tomah Dr #2800 Colorado Springs, CO 80918, the SearchWorks Basic SEO training class will teach you basic SEO tactics to improve your website's Google ranking. The class will provide you with hands-on training and coaching on basic search engine optimization techniques. Workshops, Seminars, Hangouts, Livestreams, etc. Infront Webworks is proud to offer and host a variety of internet marketing and SEO workshops, seminars, hangouts, and live streams throughout the year. Through our partnership with Google, we are proud to announce more events than ever. Please take a moment to visit the online marketing and SEO events page to view this year's lineup. Content Strategy Effective websites convert visitors into customers. One of the keys to an effective website is how the main marketing messages and calls to action are presented on the website's home page and landing pages. Defining how these critical elements are displayed on the website is a process called content strategy. We are prepared to complete a short content strategy for your website that will provide a solid foundation for a design that properly presents the messages and calls to action with the goal of increased conversions of website visitors to customers. One of our marketing professionals will conduct an initial interview with you. Based on your input, they will research your business, then produce a document that contains recommendations for the home page and interior page content layout, plus a site map for organizing your website's content. They will then meet... --- > Don't have time to create your own website copy or social media messaging? Get our content marketing strategy team working for you! - Published: 2019-10-01 - Modified: 2021-08-16 - URL: https://www.infront.com/content-marketing-strategy/ - Categories: Digital Marketing Content Marketing Strategy It is important to develop a content marketing strategy for your business. A common misconception is that if your website looks great then you are set up for success. But a lot of people overlook the fact that while a great design may draw people in, it is the content that will convince them to buy your products or services. Quality content marketing is not only good for helping potential customers pull the trigger and making a purchase, it also drives people to your site. By having content that is regularly updated, fresh, and unique, you will improve your organic ranking on search engines such as Google. In fact, most search engines have made content a key factor when determining a website’s ranking. Review your content marketing efforts and the results by doing a content audit. Find out what you can do differently this year and set new goals to achieve. Get a Content Audit Today! Structured Content - Easy to Navigate Effective content is much like a balancing act. Have too much and people will get bored and move on. Not enough and visitors will be dissatisfied and go somewhere else to find out more details with no guarantee they will come back to you. But just having great content within your site is not enough. It needs to be structured in a way that makes sense and is easy to navigate. This is where a content marketing strategy comes in. Most first time visitors to your site want to know what you are about within a minute or two, and easily find out more if they are interested. This requires clear landing page content that quickly describes who you are and what you do, with easy links to more details. Draw in Prospects - Convert... --- > When it comes to your SEO & social media marketing, reputation management is key for managing your digital marketing. Call us today for help! - Published: 2019-10-01 - Modified: 2020-11-28 - URL: https://www.infront.com/reputation-management/ - Categories: Digital Marketing Reputation Management In business as in life, building and maintaining your reputation is critical for ensuring success both now and in the future. Your online reputation can be the difference between browsing customers choosing your product or services over those of your competitors, and is most often led by factors such as online reviews. Reputation management is the influencing and controlling of an individual's or groups reputation. Knowledge is Power The old saying that knowledge is power has never been more true than it is today. At Infront we recognize this, and provide a specialized service that will monitor your online review and keep a constant eye out for reviews and publicity, good and bad. Our online reputation management service is designed to protect you from unprovoked attacks and inaccurate or misleading information that could translate into lower sales. This includes doing timely surveys of your customers to get feedback that will quickly point out any flaws in your level of service, and provide suggestions on where you can make improvements. Social Media Monitoring Keeping on top of this kind of information and being able to react to it quickly and effectively is a critical success factor in running any kind of business. Our reputation management service also makes sure to monitor social media for threads about your company. Knowing what is being said about your company and your products and services, gives you the opportunity to address negative threads and turn around any criticism. Improve Your Business and Service Also, by actively listening to any criticism you are receiving, you have the opportunity to make corrections. People want to feel that you care about what they think. Knowing what they are saying and showing that you are doing something about it, can be a huge boost to your reputation... --- > Facebook Marketing for business can help your business reach new prospects, connect with existing clients, and engage your target audience. - Published: 2019-10-01 - Modified: 2021-09-02 - URL: https://www.infront.com/facebook-marketing-for-business/ - Categories: Digital Marketing, Social Media Facebook Marketing Facebook marketing is the giant of social media. It has more than 1 billion active users every day with around 20 minutes spent on the site during each visit. In the United States alone, one in every five page views is on Facebook. That is why it is important for businesses to implement a Facebook Marketing campaign. This gives your business the opportunity to reach a very diverse audience with a single post and create ads that will forward traffic directly to your webpage. Facebook offers a place to share cover photos, detailed information about your business, personal stories and testimonials that can boost your brand's profile, business information including address and phone number. The social media platform also actively encourages starting a dialog with your customer base, which helps build customer loyalty. All of this is why Facebook has astonishing marketing potential that you can use to promote your business. Now only that, but a well-developed and thought out your page which develops a strong following, will help grow your company's organic ranking on Google. Social and Brand Signals Google uses several factors when determining the organic ranking for your website. Several of them are directly connected with the traffic on your page including likes and shares. Shares of your Facebook posts can have a strong influence on your organic ranking when search engines interpret those social signals as a positive engagement with your target audience. In addition, the more your post is shared, the more likely it is that people will click through to your website to find out more about your products. Likes on your posts are another factor considered by Google, although to a lesser degree. However, who likes your pages or shares your posts can play a role in how much it will... --- > There effective ways to utilize Twitter marketing in your business. Contact Infront's Marketing team to design an effective tweet campaign today! - Published: 2019-10-01 - Modified: 2020-11-30 - URL: https://www.infront.com/twitter-marketing-for-business/ - Categories: Digital Marketing, Social Media Twitter Marketing In a world where social media platforms have become part of everyday life, consumer attention is a hot commodity for advertisers and businesses. However it is getting increasingly difficult to maintain a targeted audience. Twitter benefits from this as it only requires short bursts of attention to get the maximum impact. That's where Twitter Marketing for business comes into play. With 328 million active monthly users, Twitter uses 140 characters to create content that can be read, shared, and clicked through to the desired destination. It also allows users to post images and short videos, making it an ideal marketing tool. Tweets were also not originally available as Google search results, but that has changed. This means that Twitter can be a significant influence in determining your Google organic site ranking. SEO Ranking Factors One of the considerations when determining your website’s organic ranking is whether it has a twitter profile. The number of followers on the profile is also factored in, as a twitter profile that has a high number of followers indicates your site’s popularity. As a result, writing engaging tweets that generate a lot of re-tweets can significantly increase your brand exposure, bringing in new followers that will improve your ranking. In addition, Google also factors in the standing of followers and those who re-tweet posts. Having popular or well established followers and having them re-tweet your content is going to carry more weight with Google than follows and re-tweets from low-influence accounts. High profile followers also open the door for your company to reach a much wider and diverse customer base. When an account with a large following re-tweets your post, it gets shown to their entire audience. This means that potentially millions of people who do not follow your account may re-tweet your... --- > Let the Infront social media marketing team put together an Instagram marketing campaign that will take your business to the next level. Call 719-577-4404 - Published: 2019-10-01 - Modified: 2020-06-25 - URL: https://www.infront.com/instagram-social-media-marketing/ - Categories: Digital Marketing, Social Media Instagram Marketing For Business Instagram has a distinct advantage when it comes to marketing: pictures. No matter what the social media platform, posts that contain pictures almost always get significantly more likes, shares, and comments than those without. This different social media focus means that Instagram has 700 million monthly active users who make billions of likes daily. This visual approach gives your businesses a platform to easily show off your products and services. It is also an opportunity to invite your customers to post their photos of your product while tagging your company. However, this means that Instagram works best for companies with products that are easily displayed. The only other downside is that unlike other social media sites, Instagram does not generally allow users to add links to picture captions or comments. Brand Exposure This lack of link options does not reduce Instagram’s potential to improve your Google organic rating. In fact it makes up for it in other areas such as brand exposure. Instagram can help your business easily reach and engage a wide audience that tends to respond immediately. This can also draw people directly to your webpage, which will generate more shares and back-links. This means that the type of content you post is key. The better you can present your brand, the more engaged your visitors will be. This means that by creating high quality content that includes shareable information which can be quoted, you are virtually guaranteed to generate inbound links and mentions on other pages and blogs. Online Shop Window Instagram is an amazing marketing tool that can showcase your entire product line directly to your followers and create a long line of potential customers. This, along with a note that encourages users to check your profile link for more information, can... --- > Get started with a LinkedIn marketing networking campaign with a business page and LinkedIn Ad campaigns. Get started today! - Published: 2019-10-01 - Modified: 2020-06-25 - URL: https://www.infront.com/linkedin-social-networking/ - Categories: Digital Marketing, Social Media LinkedIn Marketing - Social Networking In the world of social media, the strongest link between people’s social and professional lives is LinkedIn. LinkedIn is a business network that has over 450 million users, with over a hundred million of those active monthly users. Considering the makeup of its users, LinkedIn is an ideal platform for B2B marketing. In fact, it has proven to be one of the most effective platforms for product launches. This makes LinkedIn a key tool that should not be overlooked by any business, especially if you market products and services to other businesses. Unlike other social media, LinkedIn is also very useful if you are looking to attract new talent as its user base offers a pool of diverse talent to choose from. However, what makes LinkedIn truly indispensible is the tremendous effect it can have on your company’s Google rankings. In the majority of cases, Google will put a link to your company’s LinkedIn profile at the top of a search for your business. In addition, if your LinkedIn profile and company page are well optimized, it can further increase your Google organic ranking. SEO Ranking Factors In determining your page’s organic ranking, Google will always check for a LinkedIn page. This means that creating one will better position your business, as most well established companies have one. Getting your employees listed on LinkedIn also works well, as it is a factor that Google takes into about when ranking your site. This makes it very important to create a complete LinkedIn profile for your business that includes pages for you and your employees. LinkedIn has an additional benefit, as it is often used by the media and can provide free exposure for your business. An overwhelming majority of journalists today use this platform and Google... --- > Contact Infront Webworks to see how you can implement Pinterest marketing into your social media marketing strategy. Call, click or come by Infront! - Published: 2019-10-01 - Modified: 2020-11-28 - URL: https://www.infront.com/pinterest-social-media-optimization/ - Categories: Digital Marketing Pinterest Marketing For Business With around 291 million active users, Pinterest began as an image based platform that was mostly used by women. However, these days its popularity is more evenly balanced. The site is used as an online scrapbook that uses images to showcase products and raise brand awareness. Due to its visual nature, Pinterest is the ideal place for e-commerce sites and big brands. And while it is a relative newcomer on the social media scene, it holds the honor of having the highest per-click revenue of them all. So now is the time to get involved with Pinterest marketing for your business. It does this by making it simple for users to find any item that they see. This means that visitors can be converted into customers more quickly than on other social media platforms. This makes it an excellent platform for business to consumer sales. Another key benefit for your business is that it does not post original content, but links back to it through images. This is a huge advantage when it comes to its Google organic ranking potential. Each pin on a page represents a link that drives traffic back to your webpage, and creates another point in a Google search that goes to your products. Social Media Brand Recognition The majority of pins posted on Pinterest are public data available for search, indexing, and linking. This can help increase the number of times your company shows up on a search page in Google as it uses the pins to help determine your organic ranking. Also, a higher number of pins linking back to your page can increase your brand recognition and lead to potential backlinks. The more people who see your content, the bigger the chance that some of them will mention it... --- > Infront Webworks has provided clients award winning business websites and professional web design and development for over 20 years. - Published: 2019-10-01 - Modified: 2021-08-27 - URL: https://www.infront.com/business-websites/ Award Winning Business Websites From a hardware store owner, an auto repair business, or another type of small business, a great website is essential for your company's success. Our webmasters have worked on building hundreds of small business websites. We know exactly what it takes to create successful engaging websites. Creativity is at the heart of everything we do, but nowhere is it more evident than in the visual impact of the sites we design. See some of our website design examples in our case studies. A successful business website For website design, architecture, programming, database engineering, and promotion are all extremely important to a successful website. However, if the website appears ugly, unprofessional, and does not portray your brand with the impact it deserves, all is in vain. With the explosion in the number of competing websites, it's important that the first impression of your business website is a good one. Because you will probably only get one chance. A Professional Website A professional website design that takes into account your brand, color palette or color scheme, visual layout, navigation, photography, and message is critical to establishing the credibility of your business website and your company. The design (credibility) is one of the three fundamental elements of a successful website: credibility, usability, and findability. The science for us involves leveraging the best technologies for the job, making content accessible to all types of people and devices. By focusing on the user experience, and ensuring your customers have the right brand experience. Need help with landing page design for PPC ads or Search Engine Marketing? That one page can affect your campaign prices, quality score, sign-ups, purchases, and more. We are here to help and we can get started today. Contact us for a quote https://youtu. be/ahBLINfkiJU Your online business... --- > Domain Registration - Your domain name serves to make your business recognizable and easy to remember. It establishes your business online. - Published: 2019-10-01 - Modified: 2021-10-06 - URL: https://www.infront.com/domain-registration/ BUSINESS Domain registration Domain registrationYour domain name serves to make your business recognizable and easy to remember. It establishes your business on the Web in a unique way so that people remember you and come back to you for your products and services. Infront offers domain names with many different extensions and support at competitive prices. We can provide your business with the domain name you need to get started on the right track. Contact us for our domain plans & pricing. Do you want to see if a domain name is available? We typically use Godaddy for a simple domain name search. There are many different domain extensions like . co, . net, . shop, . org, . live, for your web address, but we suggest going with the regular . com unless you are a school that would then use . edu.  Do you need help finding a domain name? We would be happy to advise you. Is there a limit on how long or short the domain can be? How to choose the right domain name. Info on how to choose the right domain name. Choose something that is easy to spell and type. Keep it short. Use your most important keyword. Include your area, like Colorado Springs Lawn Care. Avoid hyphens and numbers. Make it memorable. Do some research. We can help you find the right domain registrar for domain name registration. --- > Linux and Windows website hosting options. Perfect for Wordpress, ruby, big and small websites. Custom website hosting packages available. - Published: 2019-10-01 - Modified: 2020-12-14 - URL: https://www.infront.com/web-hosting/ Web Hosting At Infront Webworks there are no big or small clients. We want to provide the best website hosting experience to our clients. We host small WordPress online sites to large resource demanding e-commerce websites. Everyone will have the same seamless hosting service. Focus on your core business while we keep you up and running. Because different types of sites have different needs, we offer both Linux and Windows website hosting options: Windows Web Hosting Package Starts at $29. 95/Month Infront's Windows hosting services include e-mail services, web site service features, and additional service options. Features: 5 GB Web server disk storage 250 MB Mail server disk storage 500 MB Database disk storage 20 GB Bandwidth Traffic Microsoft SQL Databases FTP ASP. net 24x7 uptime monitoring Technical support More Details Linux Hosting Package Starts at $19. 95/Month Infront's scalable, fully-managed Linux website hosting solution is perfect for CMS programs such as Drupal, WordPress, and Joomla. Features: 5 GB Web server disk storage 250 MB Mail server disk storage 500 MB Database disk storage 20 GB Bandwidth Traffic MySQL Database FTP PHP 4. 0 and 5. 0 24x7 uptime monitoring Technical support More Details --- > Our Linux hosting services include 10 POP email accounts with 25 MB storage per mailbox, email forwarding, and autoresponders. The service includes - Published: 2019-10-01 - Modified: 2020-11-28 - URL: https://www.infront.com/linux-hosting/ InFront Linux Hosting Our Linux web hosting services include 10 POP email accounts with 25 MB storage per mailbox, email forwarding, and autoresponders. The service includes 5 GB Web server disk storage, 250 MB mail server disk storage, 500 MB database disk storage, and 20 GB bandwidth traffic. Web Hosting Control panelWeb presence builderWeb file manager for LinuxMySQL DatabaseFTP (PreFTPD)CGIPHP 4. 0 and 5. 0SSH accessSSI and SSL supportWebalizer Add-On Service Options Hosted Exchange emailMcAfee virus & spam protectionEmail archivingEmail encryptionMobile emailDomain nameSSL certificatePackage starts at $19. 95/monthContact us for more information. --- > Our Windows hosting services include 10 POP email accounts with 25 MB storage per mailbox, email forwarding, and autoresponders. The service includes - Published: 2019-10-01 - Modified: 2020-06-25 - URL: https://www.infront.com/windows-hosting/ Windows Server Hosting Our Windows web hosting services include 10 POP email accounts with 25 MB storage per mailbox, email forwarding, and autoresponders. The service includes 5GB Web server disk storage, 250 MB mail server disk storage, 500 MB database disk storage, and 20 GB bandwidth traffic. Web Hosting 5 GB disk storage 20 GB Bandwidth Traffic Web file manager for Linux Microsoft SQL Databases FTP CGI ASP. net 24x7 uptime monitoring Technical support Add-On Service Options Hosted Exchange email McAfee virus & spam protection Email archiving Email encryption Mobile email Domain name SSL certificate Package starts at $29. 95/month Contact us for more information. --- > Website Company in Colorado Springs, Colorado. Infront Webworks provides clients web design, development. SEO and other digital services. - Published: 2019-10-01 - Modified: 2023-01-03 - URL: https://www.infront.com/company/ WEBSITE Design & SEO COMPANY Understanding it's nearly impossible to be a perfect Web Company to everyone, we strive for perfection for your business! We'll identify your website needs, and be transparent about our ability to fill them. There are many Digital marketing and Web Development Companies to choose from and trusting the right partner is critical. Your choice will largely be determined but what your short term and long term web needs are. In the nature of transparency and to expedite the process of your selection we have outlined the many of those questions and answers below. Things to consider when choosing a Website Company: Do they have website development and design services in house? It is a common misconception that a website designer is the same as a website developer. They are in fact, two distinct jobs. A web developer is a programmer who can write code, they specialize in the development of websites, and in many cases write custom code to create functionality on a website. A web designer specialize in web graphic design, the aesthetic aspects of a website, user interface and over all design. There are specialists that do both, and if your project requires both it is a good idea to understand the web companies capabilities in both. In regards to the reference “in house”, we make that distinction because if a web company is outsourcing one or the other to another vendor, it is sometime a good idea to talk with both vendors to ensure there won’t be miscommunications or delays. Because Infront Webworks is a full service web company, our departments offer seamless communication with efficient work flow and sensitivity to timelines. Can they assist you in planning the website? There is important planning that needs to be done before a website... --- > Jobs at Infront Webworks. Our team members are our greatest resources, and we grow our team by hiring top performers. Modern, challenging and fast-growing! - Published: 2019-10-01 - Modified: 2021-07-29 - URL: https://www.infront.com/jobs/ DIGITAL AGENCY JOBS | COLORADO Jobs in Colorado Springs, Colorado. Are you looking for a challenging and rewarding career with one of the top online agencies in the US? At Infront Webworks, our team members are our greatest resources, and we grow our team by hiring top performers. We're a modern, challenging and fast-growing business because of the success of our people. They are smart, curious, client-oriented and results-driven. When you work at Infront Webworks, you will be working with peers that are high level experts in the industry. Even though we are a small company, we give the power and control to our employees to make a difference. We don't babysit, we don't micromanage, and we don't do checkboxes. We value autonomy, trust, and a strong work ethic. We're always looking for talented people to join our growing company! Benefits of Working at Infront Webworks Big company benefits; small company feel. Health, Vision, Dental, plus Simple IRA, PTO and Vacation Time. Competitive Salaries for full-time positions as well as contractor opportunities. Entrepreneurial work environment. Casual dress code –You can shuck the suit. Flexible work schedules. Kitchen with drinks and healthy snacks provided for free. Consistent and competitive pay raises based off work achievements, taking on new endeavors, etc. Opportunities to attend annual seminars to gain knowledge and stay relevant. We have over 69 Google Certifications. Constantly striving for improvement, we work with a top-level business coach all year. Excellent employee incentive program. (Team Player award with Free travel opportunities). We promote from within. Plus, we are fun to work with. Fun is one of our Core Values. Think You Have What it Takes? Our team is made up of expert designers, developers, SEO Specialists and digital marketing professionals. It's not just a job, it's our passion. That passion has... --- > Looking for a Powerhouse WordPress PHP developer. Our Digital team is always looking for top taalent at our Coloraado Srings location. - Published: 2019-10-01 - Modified: 2024-09-17 - URL: https://www.infront.com/jobs/php-web-developer/ WordPress and PHP Website Developer Looking for a Powerhouse WordPress PHP developer strong in PHP, jQuery, Javascript, HTML, CSS, AJAX, and writing SQL queries (MySQL, PostgreSQL). What you’ll do:Build client websites (PHP, HTML, CSS, Javascript) from conception to completion primarily in WordPress but other CMS platforms experience a plus. Work directly with the client from kick-off meeting through completionBe able to accurately schedule workload, estimate hours based on client specs, and communicate progressSupport in-house SEO team with on-site edits, re-themes, optimization, and developmentCreate accessible, dynamic, and responsive interfaces with HT ML, CSS, and JavaScript. Troubleshoot and fix new client pre-existing WordPress sitesWhat you bring to the table:Experience building entire features for moderately complex websites or applications using PHP, HTML, CSS, and Javascript. Experience using git for source control. Advanced experience with WordPress. Two to five years of experience in related web technologies. Portfolio of previous projectsExperience with Photoshop required. (Design skills a plus)General knowledge of SEO (advanced SEO a plus)Experience with CMS development, especially WordPress. Joomla and Drupal are a plus. Understanding of web and SEO standards and accessibility guidelines. Ability to multitask and meet deadlines on a tight schedule. Experience collaborating with others and working in teams. Experience with jQuery and JavaScriptPlus, but not required, experience with client-side JavaScript MVC frameworks (e. g. React, Angular)Shopify, BigCommerce, and AMP experience are a big plus! ! Prefer candidates local to Colorado Springs seeking full-time W2 employment; however, 1099 remote work at competitive rates would be considered for the right candidate. Submit your Information Below: var ss_form = {'account': 'MzawMDEzNjY1BAA', 'formID': 'MzYwtExMSbXQNbNIS9Y1STK00E00NE_TNbSwsDAyM0m1NDU2AAA'}; ss_form. width = '100%'; ss_form. height = '1000'; ss_form. domain = 'app-3QNBZMAT7U. marketingautomation. services'; // ss_form. hidden = {'field_id': 'value'}; // Modify this for sending hidden variables, or overriding values // ss_form. target_id = 'target'; // Optional parameter: forms will... --- > Looking for Ruby on Rails developer strong in Rails and Ruby skillsr, We're always hiring top website develpment coders. Colorado Springs, CO. - Published: 2019-10-01 - Modified: 2024-04-30 - URL: https://www.infront.com/jobs/ruby-on-rails-jobs-in-colorado-springs/ Colorado Ruby on Rails Web Developer Job Looking for a Ruby on Rails developer strong in Rails 2. 3 and Ruby 1. 8 or newer, jQuery, Javascript, HTML, CSS, and AJAX and writing SQL queries (MySQL, PostgreSQL). Most of your responsibility includes maintaining our existing SiteWorks CMS code bases and customized functionality for our clients. Examples include CMS, e-commerce applications, e-business applications, blogs, online marketing programming support, 3rd party API integration, and site styling using CSS. Additionally, the candidate must have strong problem solving, analytical, verbal and written communication skills. Experience with ASP . NET and PHP a plus. Prefer candidates local to Colorado Springs seeking full-time W2 employment; however, 1099 remote work at competitive rates would be considered for the right candidate. Submit your resume infromation below: Custom Job Form First NameLast NameEmail StreetCityStateAlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU. S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces PacificZipUpload your Resume Drop files here or Select files Accepted file types: pdf, doc, docx, Max. file size: 8 MB. Link to your LinkedIn profileWhich position are you interested in? Web Developer - WordPressSEO SpecialistContent CreatorSocial Media SpecialistCAPTCHANameThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 3, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_3'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_3');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_3'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_3'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window)... --- > Sitefinity, content mangment software and .net website developer jobs in Colorado Springs, Colorado office. We're always lokking for top talent - Published: 2019-10-01 - Modified: 2024-04-30 - URL: https://www.infront.com/jobs/colorado-sitefinity-cms-net-web-developer-jobs/ COLORADO SITEFINITY & . NET WEB DEVELOPER Infront Webworks is looking for a full-time senior ASP Developer strong in Sitefiinty Content Management, ASP . NET, Classic ASP, and Microsoft SQL. Most of your responsibility includes maintaining and building ASP . NET websites and web-based applications for clients, as well as technical project management of on- and offshore resources. Experience with Sitefinity Website CMS and Umbraco a plus. Examples include secured login administrative site areas, reports, on-the-fly PDF generation, file uploads and downloads via web pages, automated emails (with attachments), custom shopping carts, API integrations, customer record pages, product detail pages, order tracking, CAPTCHA verification, invoice generation, and site style upgrades using CSS. Additionally, to support our older customer base, the candidate must be strong in the following technologies used alongside Classic ASP: SQL Server, Javascript, XML, setting up flash embed objects, Windows Server, AspPDF, and calling VB6 DLL objects within vbscript. Prefer candidates local to Colorado Springs seeking full-time W2 employment. Submit your resume information below: Custom Job Form First NameLast NameEmail StreetCityStateAlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU. S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces PacificZipUpload your Resume Drop files here or Select files Accepted file types: pdf, doc, docx, Max. file size: 8 MB. Link to your LinkedIn profileWhich position are you interested in? Web Developer - WordPressSEO SpecialistContent CreatorSocial Media SpecialistCAPTCHACommentsThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 3, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_3'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_3');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_3'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && !... --- > Job opening for Website project manager in our Colorado Springs office. Infront Webworks is always looking for top website project managers. - Published: 2019-10-01 - Modified: 2024-04-30 - URL: https://www.infront.com/jobs/colorado-springs-website-project-manager/ Colorado Web Development Project Manager This is a position for a high-energy individual who thrives in a fast-paced, customer-focused position. Key personal skills needed are organization; proactive, professional communication (both internal and external); ability to direct a diverse team of web development professionals; and ability to create business strategies with the client. Technical skills needed are Microsoft Office, project tracking and job costing, and a high proficiency with web and internet applications like CMS, ecommerce and ebusiness. In addition, the Web Development Project Manager plays a key role in growing Infront into the premier web agency in Colorado Springs. A positive, “do-what-it-takes” attitude is essential. The Web Development Project Manager works with management as the interface between Infront's production team and the client for active, ongoing projects. The Web Development Project Manager is responsible for assisting the development team in creating online strategies for the client and ensuring all projects are delivered to the client's satisfaction. The Web Development Project Manager ensures that what is sold is the same as what the development team delivers and is responsible for management of project profitability. Job DescriptionInterface with customers and developers to ensure the smooth, timely delivery of web site and web application projects. Work with the development team to architect websites and website applications and to deliver website blueprints. Maintain regular, professional communication with clients. Schedule and manage meetings with the development team to ensure they are progressing effectively. Experience working with remote teams is a plus. Maintain daily communication with management on project status. Assist in preparing work orders for clients requesting new or add-on work. Work with customers and other Infront staff to assist in writing web site architecture documents. Review development processes with developers and help define the requirements to accomplish the desired functionality. Assist in writing development... --- > Website support technicain job located in Colorado Springs, Colorado. Our Digital Team is always looking for top website support talent. - Published: 2019-10-01 - Modified: 2024-04-30 - URL: https://www.infront.com/jobs/colorado-springs-support-technician/ Colorado Support Technician Want to work for the best Web Development team in Colorado Springs? Want to learn from the best developers and designers in Colorado Springs? Are you motivated? Detail oriented? Eager to learn more? Can you learn quickly and juggle numerous tasks at once? The position is for an in-house, full-time Website Support Technician. Must be comfortable working one-on-one with clients of all capacities; must be able to troubleshoot and solve problems, be organized and extremely detail oriented; must be self-motivated and be eager to learn at a very fast pace; must be able to work independently with little direction but in a team environment. Required skills/experience:Customer serviceThis job requires personal contact with clients of different professional statuses as well as multiple technical aptitudes. Must be patient and respectful and be able to communicate effectively and professionally via email, phone, and in person. Web development background (demonstrated skills in HTML and CSS)As a support technician, you will be responsible for troubleshooting and fixing code as necessary. It is imperative you know the proper steps to analyze web functionality and/or CSS styling issues, and that you have the capacity to make the necessary adjustments to websites quickly and accurately. Preference will be given to someone with the following knowledge and/or experience:HTML5CSS3JavaScriptASPRuby on RailsPHPServer administration (Windows and Linux)ApacheSQLCall center or IT supportWordpress/Joomla or other CMS environmentsEmail administrationA degree in Web Development, working toward that degree, or equal experience in the Web Development industrySubmit your resume information below: Custom Job Form First NameLast NameEmail StreetCityStateAlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU. S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces PacificZipUpload your Resume Drop files here or Select files Accepted file types: pdf, doc, docx, Max. file size: 8 MB. Link to... --- > Colorado Springs SEO Jobs - Infront Webworks is always looking for individuals with strong search engine optimization (SEO), digital marketing, & SEM Skills - Published: 2019-10-01 - Modified: 2024-04-30 - URL: https://www.infront.com/jobs/colorado-springs-seo-jobs/ SEO POSITIONS IN COLORADO SPRINGS Colorado Springs SEO JobsInfront Webworks is always looking for individuals with strong search engine optimization (SEO), digital marketing, and technical code experience in a variety of code languages. We are always hiring talented staff. Please be advised we do not hire full-time remote workers, so please only apply if you are living in or moving (or willing to) to the Colorado Springs, Colorado area. As of March 2023 we are actively seeking a Senior SEO Specialist. SEO Positions at Infront Webworks:• SEO/Digital Marketing Director- Pay range 60-115k annually. DOE• Enterprise SEO Manager• Assistant Enterprise SEO Manager- Pay range 45-60k DOE• Junior SEO Specialist- Pay Range 25. 5-45k. DOE• SEO Specialist- Pay Range 45k-60k. DOE• Senior SEO Specialist- Pay Range 45k-75k. DOE• Senior SEO Manager- Pay Range 60-85k. DOEPrefer candidates local to Colorado Springs seeking full-time W2 employment. Submit your Information: Custom Job Form First NameLast NameEmail StreetCityStateAlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU. S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces PacificZipUpload your Resume Drop files here or Select files Accepted file types: pdf, doc, docx, Max. file size: 8 MB. Link to your LinkedIn profileWhich position are you interested in? Web Developer - WordPressSEO SpecialistContent CreatorSocial Media SpecialistCAPTCHANameThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 3, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_3'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_3');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_3'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_3'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3'). removeClass('gform_validation_error');}setTimeout( function {... --- > Work for the best online agency in Colorado Springs, learn from the best web developers and marketers at our Administrative Assistant Job - Published: 2019-10-01 - Modified: 2024-04-30 - URL: https://www.infront.com/jobs/colorado-springs-agency-administrative-assistant-job/ Administrative Assistant Jr Web Project Manager Want to work for the best online agency in Colorado Springs? Want to learn from the best web developers and online marketers in Colorado Springs? Are you motivated? Detail oriented? Eager to learn more? Can you learn quickly and juggle numerous tasks at once? The position is for an in-house, full-time Administrative Assistant with advancement opportunities into project management. Must be comfortable working one-on-one with clients of all capacities; must be able to communicate well and solve problems, be organized and extremely detail oriented; must be self-motivated and be eager to learn at a very fast pace; must be able to work independently with little direction but in a team environment. Job Description Responding to customer work requests via telephone, email and web tickets & chat Working with team members and clients to ensure project timelines and budgets are met; updating and managing project tracking data Managing accounts receivables and client billing inquiries Office support activities for web development, billing & customer service Rotational weekend/after-hours duty to handle customer calls and respond to support inquiries (approximately every 8 weeks) Reliability and personal responsibility is a MUST Wearing a lot of hats Learning like crazy! Required skills/experience: Customer serviceThis job requires personal contact with clients of different professional statuses as well as multiple technical aptitudes. Must be patient and respectful and be able to communicate effectively and professionally via email, phone, and in person. Web & Marketing BackgroundThis position offers advancement into project management, so a background in website and marketing projects is desired. Computer Proficiency & Detail OrientedDue to the fast-paced nature of this position and the applications we use, a high level of computer proficiency and attention to detail are a must. Preference will be given to someone with the following knowledge and/or... --- > Website Designer Job in Colorado Springs, Co. Infront Webworks is always looking for top website designers, apply today. - Published: 2019-10-01 - Modified: 2024-04-30 - URL: https://www.infront.com/jobs/infront-webworks-web-designer-job/ Website Designer job We're looking for a front-end web designer with mad HTML5 & CSS3 skills and experience skinning existing platforms such as Big Commerce, Zoey, WordPress, Sitefinity. If responsive design and the Foundation and Bootstrap frameworks are just like the air you breathe, we want to talk to you. You'll also be creating web banner graphics, print design, and working closely with our internal marketing team. Nice-to-haves: Experience with PHP, ASP . NET, Ruby on Rails, DFP, some knowledge of SEO and internet marketing. Become a member of a dynamic team that is aligned around our core purpose: to liberate our clients from their mundane work tasks by creating websites that make a real difference for their businesses. Our core values are Teamwork, Passion, Innovation, Impact, Fun, and Honesty. Our core competencies are Customer Service, Business Development, Understanding Technology, Client Education, and Innovation. Submit your resume information below: Custom Job Form First NameLast NameEmail StreetCityStateAlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU. S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces PacificZipUpload your Resume Drop files here or Select files Accepted file types: pdf, doc, docx, Max. file size: 8 MB. Link to your LinkedIn profileWhich position are you interested in? Web Developer - WordPressSEO SpecialistContent CreatorSocial Media SpecialistCAPTCHAPhoneThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 3, 'https://www. infront. com/wp-content/plugins/gravityforms/images/spinner. svg', false );jQuery('#gform_ajax_frame_3'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_3');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_3'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_3'). addClass('gform_validation_error');} else... --- > By accessing INFRONT WEBWORKS websites, you are agreeing to be bound by these Terms and Conditions of Use, all applicable laws and - Published: 2019-10-01 - Modified: 2023-03-21 - URL: https://www.infront.com/terms/ Website Terms and Conditions of Use Terms By accessing INFRONT WEBWORKS websites, you are agreeing to be bound by these Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law. Use License Permission is granted to interact with the materials (information or software) on INFRONT WEBWORKS websites for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:modify or alter;use the materials for any commercial purpose;attempt to decompile or reverse engineer any software contained on INFRONT WEBWORKS websites;remove any copyright or other proprietary notations from the materials; ortransfer the materials to another person or “mirror” the materials on any other server. This license shall automatically terminate if you violate any of these restrictions and may be terminated by INFRONT WEBWORKS at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format. Disclaimer The materials on our websites are provided “as is”. INFRONT WEBWORKS makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, INFRONT WEBWORKS does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on... --- > Autopay at Infront Webworks to help setup your account for billing via credit card. Please call our billing department today! - Published: 2019-10-01 - Modified: 2019-12-18 - URL: https://www.infront.com/autopay/ To setup your account for billing via credit card please call our billing department at 719-577-4404 x3 --- > Small Business Expo - Thank you for attending the Orlando Small Business Expo on April 17th. We enjoyed meeting all of you. - Published: 2019-10-01 - Modified: 2024-05-02 - URL: https://www.infront.com/small-business-expo/ Small Business Expo Thank you for attending the Orlando Small Business Expo on April 17, 2019! We enjoyed meeting all of you and sharing a bit about what we do. At the Expo, you entered our drawing for a free website (valued at $2,250) and we have randomly selected a winner from those who entered. And the winner is... Dave White! (Dave the Foneguy)(Dave, we will contact you shortly to follow up on getting started on your new website. ) For those of you who didn't win the free website, we still have some special offers for you. Small Business Marketing WebsitesWe are offering our Small Business Marketing Website package, that normally sells for $2,250 for only $1,750 (+ $19. 95 per month hosting fee). Our Small Business Marketing Website package is designed to provide a low cost, yet powerful online marketing solution that is user friendly for both website visitors and small business owners. With this version, you'll be able to easily publish copy, images, videos, testimonials, blog articles, photo galleries, slideshows, contact forms and much, much more from a super easy to use WYSIWYG interface that is fully mobile friendly, and SSL encrypted. Our low-cost web design services don't mean cheap website design services, but rather a professionally designed website that is scalable and designed to grow with your business. With the ability to update the site at your will, you'll be in control of your online destiny. Use the form below to let us know your interest and we'll contact you promptly. Small Business Search Engine OptimizationWe are also offering two discounted Search Engine Optimization (SEO) packages for those of you who may already have a website and want to drive qualified traffic to it. SEO Package 1 - Starter SEOOur SEO Starter Package is a one-time... --- > 20+ year old Digital Marketing Agency. Award winning digital marketing services, including SEO, PPC, social media, online ad solutions. - Published: 2019-09-30 - Modified: 2024-02-05 - URL: https://www.infront.com/digital-marketing-sem/ - Categories: Digital Marketing Digital Marketing Agency Infront Webworks is a full-service Digital Marketing agency. Headquartered in Colorado Springs, Infront has worked with companies to deliver results and return on investment (ROI) for over 20 years. We offer standard and fully custom programs to fit your online needs. We also offer digital marketing services internationally. What is Digital Marketing? The act of selling products and services through channels like social media, SEO, email, and mobile apps. Basically, it is a kind of marketing that involves all your digital devices. Why do I need Digital Marketing? Digital marketing is important because it helps connect your ideal customers to your business. Everyone today is online and digital marketing helps to put you in front of your competition. It's affordable, it has mobile access, it's flexible, easy to expand, it increases interactivity, and helps you communicate directly with customers. It also helps to track activities and preferences and gives your business authority. Get the attention your company deserves Table of Contents Unique Digital Marketing Needs At Infront Webworks, our digital marketing professionals have over 100 years of combined experience. Our digital marketers have worked with many different industries, each with different goals. So we understand that you and your business have distinct needs. We will take the time to learn about your business, understand your goals, and create a digital marketing campaign that fits your online marketing needs. We will link your digital marketing strategies to SMART objectives. Digital Marketing & Website Services Advertising Management Ad Operations Revenue Optimization If you run a site based on content, a news website, or blog, that depends on advertising revenue then ad operations can be an integral part of your business. Our team of advertising operations professionals can set up, train, or manage all your ad operations. Website monetization setup... --- > Website services including web design, web development, website content edit programs, web managed services, monthly web support programs. - Published: 2019-09-30 - Modified: 2023-02-17 - URL: https://www.infront.com/websites/ WEBSITE SERVICEs Web Design Services In today’s market, customers make decisions about your business before they even speak to you. And many times, their decisions to purchase are based on their online experience – specifically the appearance, usability, and accessibility of your website. There are a number of responsibilities associated with maintaining and or building a website. Infront Webworks is an award-winning web design company with expertise in managing, maintaining, supporting, planning, and building websites. Our web design services will help you outperform the competition. Responsive Website Design Your website needs to have a responsive web design so that it works on all devices. Also when changing your website design you need to include digital marketing services. There are many items involved when redesigning your website and if they aren't taken care of your rankings may drop. Search engine optimization or SEO can help fix those issues. Get a quote for our website services Website Design Services List: Website Planning Services Website planning is an important part of the website development or upgrading process. Some of the key considerations as you start the planning process of the project: Sitemap Your website's sitemap will define the structure of your website's navigation, how many pages will be on your website, how users find the information they are looking for (also called "user experience or UX"), and what copy and content will be on your website. Having built thousands of websites, we are happy to consult with you if this is something you will need assistance with. Content Strategy The content strategy can be as simple as, considering how you want to position your companies brand, what information (the intent) consumers or clients will be looking for when they visit the pages on your website, and what is your goal for each page... --- > Infront Webworks is a Award winning Digital Agency located in Colorado Springs, Colorado, with clients across the US. and around the world. - Published: 2019-09-30 - Modified: 2023-06-02 - URL: https://www.infront.com/about/ About Infront Webworks Digital Agency Infront Webworks is a digital agency that was founded by Andy Meng in Colorado Springs, Colorado in October 1994 and was originally called Data Made Accessible. One of the company's first projects was a simple website that indexed agricultural research documents and made them available to U. S. Department of Agriculture field agents through the world wide web. From the humble beginnings of this simple website, this Colorado Springs website design company grew to a team specialized in creating data driven websites. In 1999, DMA grew to become Timberline Webworks and as additional website services were brought on board, Timberline became Infront Webworks in 2000. Despite the negative economic effects post-9/11/2001, Infront Webworks thrived and began to hone its areas of expertise in website architecture, web design, development, SEO, and digital marketing. New CEO and Owner In April of 2012, Infront's reins were handed over to its new CEO and owner Matthew Palis, an Internet veteran with more than 20 years of experience in running web development, SEO, online marketing, and cloud services companies in Colorado Springs, Colorado. The company has continued to thrive and has added Social Media, PPC, and broaden its base of supported programming languages in the website development department. https://youtu. be/QhDigDe6_s4 Why work with Infront Webworks The tradition of cutting edge innovation and definitive client results that Infront is so passionate about has only grown over it's 25 plus years in business. That passion has driven us to become A+ rated with the BBB, a trusted Google partner, over 250 5 star ratings in a variety of ranking services, award winner of some of the most prestigious awards in Digital Marketing, and the honor of becoming one of the first 10 Digital Agencies in the country to become LSA Certified (which... --- > Actionable tips, resources & info on websites, SEO, Social Media, and Digital Marketing blog from an award winning digital agency. - Published: 2019-09-30 - Modified: 2020-12-04 - URL: https://www.infront.com/blog/ The Infront Blog --- > In business for over 20 years, a full service, award-winning digital marketing - web design company that develops outstanding websites & SEO - Published: 2019-09-30 - Modified: 2025-01-19 - URL: https://www.infront.com/contact/ Contact Infront Webworks Infront Webworks expert staff analyzes every website, SEO, digital marketing, hosting and email solution individually to ensure the solutions provided fit your needs exactly. Please take a moment to fill out the form below and a representative will typically contact you within a couple a hours although depending on the time of day return calls can sometimes go to the following business day. If time is of the essence you are also welcome to call us at 719-577-4404, or request an online apt. (Zoom meeting) to begin your consultation immediately. We look forward to quoting your project and the possibility of building a long and mutually beneficial relationship. By Telephone:(719) 577-4404 (sales/billing)(719) 359-5540 (support)(719) 630-7073 (fax)Helpful Links:Support & BillingJob Openings - ApplyColorado Springs Office5350 Tomah Dr #2800Colorado Springs, CO 80918(719) 577-4404New Hampshire Office83 Lafayette Road #30Hampton Falls, NH 03844(603) 601-4286 Free Project Quote --- > Award winning Colorado Springs SEO agency providing SEO services from the best SEO experts in the nation. The top Digital marketing company. - Published: 2019-09-30 - Modified: 2024-04-30 - URL: https://www.infront.com/seo/ - Categories: Digital Marketing How to Hire an SEO Agency Because we are an SEO agency, we know the value of what SEO consulting provides and how it can propel a business online. Rather than telling you that we are the best SEO company, why not look to the search engines themselves on advice on how to hire an SEO company? You made your way to this page, probably ready to hire an SEO or looking for advice on how to go about it. You could take our word it, but it might sound biased. So, let us see what Google has to say about hiring an SEO company. How to Hire an SEO? – According to GoogleOn February 14th, 2017 Google Webmasters released a helpful video on sourcing and finding good SEO’s to work with. The video, entitled, “How to hire an SEO”, speaks directly to that, addressing some important items about the fundamentals in deciding about hiring the right SEO company. https://youtu. be/piSvFxV_M04Google's Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website. The video is a highly recommend watch, but here are some of the tips... Sharing Some Advice to Help You Hire a Useful SEOUnderstanding the meaning of SEO is important and dispelling what it is not is even more important. “SEO looks to improve the entire searcher experience. ”, is introduced early in this video to explain in simplistic terms what SEO does. From there, if you can improve your website’s ability to answer questions, relay important and useful content, and organize it a way that searchers would appreciate, the return is the reward of a better search position. On the other hand... “SEO is not black magic. ”Google dispels the notion that there are no quick fixes or... --- > SEM- Search Engine Marketing services provided by expert search consultants. Award winning SEM Agency, getting ROI from PPC for 20+ years. - Published: 2019-09-30 - Modified: 2022-03-18 - URL: https://www.infront.com/sem/ - Categories: Digital Marketing Search Engine Marketing sem EXPERTS Expert PAY PER CLICK (PPC) thaT DELIVERS ROI SEM or Search engine marketing is one of the most cost-effective ways to grow your business quickly in a competitive market. That is why it’s important you work with a team that understands how PPC and other tools of optimization can effectively work together. Infront Webworks is a trusted Google partner and award-winning SEM company. We have over 20 years of experience delivering clients Return On Investment (ROI). Our process is simple. Strategize, implement, analyze and report and repeat the process. Together, we will deliver world-class pay-per-click online marketing strategies. These strategies will increase qualified traffic and generate higher conversion rates. Looking for a PPC Expert? Get a quote today SEM and SEO, What's the Difference? The main difference between SEM vs. SEO is, SEM ads you pay the search engine company’s like Google Ads and Microsoft Ads (Bing) to been shown in the search engine results pages (SERP’s) and the result of effective search engine optimization (SEO) is the “organic” listings that don’t require payment to show up in search results. Some of the pros and cons of SEM: Search marketing can have your website placing on page one of Google within a couple of hours, where SEO is a long-term strategy that will take time to show up in search engines. PPC Ads or Search marketing can be targeted to a degree that is nearly impossible with SEO. You can target by area, keyword, re-target people that have previously visited your website, and many more targeting factors. In Paid Search Engine Marketing there are multiple formats from text, display, video, and more. In both Google Ads and Microsoft Advertising (Bing), you can save your SEM campaigns. So if you run seasonal promotions, you can easily... --- > Trying to implement Social Media marketing in your company? Let Infront's experienced SMOs determine what social media platforms are right for you. - Published: 2019-09-30 - Modified: 2022-02-21 - URL: https://www.infront.com/social-media-reviews/ - Categories: Digital Marketing Social Media Marketing Social Media Management that Delivers Get a comprehensive social media marketing analysis and speak with an expert. Want to get your business on social media, but just don't understand the way it all works? Or do you already have social media accounts set up, but want to know more about how to increase your visibility? At Infront, we have experts who can do it for you. Whether it is Facebook, Twitter, Instagram, LinkedIn, or other similar social media platforms, our marketing department has the expertise and knowledge to get you where you want to be. Social media is constantly evolving, and you need someone who can guide you through the process, and take you one step ahead of your competition. Our team of award-winning social media marketing experts collaborate across digital marketing specialties to produce powerful results for your business. Our strategy is simple. Build strong social signals that shape meaningful relationships with customers, increase the number of social followers, improve your business’ trust and credibility, and build brand loyalty. Speak with an Expert Social Media Marketing Process Explore- Research your business and competitors. Conduct a social media audit, followed by audience research and competitive analysis. Strategy - Define comprehensive strategy, measurable goals, produce a project plan with a social media content strategy. Campaign Setup & Implementation - Collaborate with your team, create content strategy, distribute content and implement advertising campaigns. Analysis and Reporting - Provide regular reporting on key performance indicators and analysis of campaigns. We integrate social media with PPC, SEO, content marketing, REQUEST A FREE SOCIAL MEDIA CONSULTATION Social Media Advertising The current forecast for U. S. Retail Social commerce will hit eighty billion by 2025. It is already a multibillion-dollar industry and according to eMarketer is expected to triple by 2025. Sales in... --- > Our professional Website Design & Web Development team has been producing world-class websites for 20+ years serving clients worldwide. - Published: 2019-09-30 - Modified: 2021-09-17 - URL: https://www.infront.com/web-design/ Web Design That Inspires No matter where your business lives, our Colorado Springs web design agency is prepared to build the perfect website for your business or idea. Infront Webworks is a trusted Google partner and award-winning web development company with its main headquarters in Colorado Springs. We believe strongly in the concepts of User-Friendly and mobile-first design. Given the speed at which current internet trends surface and change, keeping a user’s experience meaningful and fast is critical. agency Get a Free Quote for Custom Web Design Creative Web Design Creativity is at the heart of everything we do, but nowhere is it more evident than in the visual impact of our design. Architecture, programming, database engineering, and promotion are all extremely important to a successful website; however, all is in vain if the website is unattractive, outdated, unprofessional, and does not portray your brand with the impact it deserves. Competitive Web Design With the explosion in the number of competing websites, it’s critical that your website’s first impression be a good one – you most likely will only get one chance. A professional website design that takes into account your brand, color, visual layout, navigation, photography, and the message is imperative to establishing the credibility of your website and your company. Adding in digital marketing and social media can really help your business be competitive. We can utilize SEO tools, and digital marketing to help you show up in front of your competition. Each of your web pages should be optimized in order to rank well in the search engines. Professional Websites That Command Action For more than 20 years, our team of award-winning in-house web designers has produced measurable results. Creativity is at the heart of everything we do, but nowhere is it more evident than in the... --- > Award-winning website development company with over 25 years of experience, our web dev experts produce powerful results for your business. - Published: 2019-09-30 - Modified: 2021-09-17 - URL: https://www.infront.com/development/ Website Development Company Designing and integrating solutions based on your specific website needs and business goals Website development is rapidly growing as an invaluable tool for business development. It can range from applying simple code – let's say from Constant Contact to encourage your customers to sign up for your newsletter – to integrating 3rd party APIs to handle your sales, revenue, and reporting with custom website programming. Choosing us for your web design needs Infront Webworks is a trusted Google partner and award-winning web development company. With over 25 years of experience, our full-service agency will help you portray your business as you want to be seen. With a platform that's built on your terms and can effectively market your services or products. Our team of award-winning web development experts collaborates with digital marketing specialists to produce powerful results for your business. From business-to-business B2B and business-to-consumers B2C websites, we engineer a tailored, responsive design built to perform. We can help you with choosing a domain name to helping you with an open source program to deliver your products and services. See Some of our case Studies Web Developer Experience Our web developer's strategy is simple: Create custom website designs that produce strategic insights to generate greater brand engagement, higher conversions, and measurable results. We have a great deal of experience programming dynamic, data-driven pages, simply adding content, evaluating and enhancing server security and web server configuration, e-commerce development, and more. We've done the whole range - from creating the simplest, plain text to the most difficult web-based applications, social network services, and electronic business applications. We can also integrate CMS or content management system platforms based on your specific website needs and business goals. With the help of custom web applications, you can automate many of the repetitive... --- > We have specialized in eCommerce websites for over 20 years. We develop quality websites based on the latest internet technologies. - Published: 2019-09-30 - Modified: 2021-10-06 - URL: https://www.infront.com/ecommerce/ Ecommerce Website Design & Development Experts for your online store In today's competitive and convenience-obsessed society, customers want to shop from online instead of venturing to a brick and mortar store to buy items. With an ecommerce website or online store, potential and loyal customers alike can reach your business from anywhere, at any time. It is a flexible and cost-effective solution to meet the needs for both businesses and customers. InFront Webworks is a trusted Google partner and award-winning web development company. With over 20 years of experience, our full-service digital marketing agency will help you expand your online business and develop a fast online sales - selling platform to keep your customers coming back for more. Our team of certified web development experts collaborate with a digital marketing focus to produce powerful results for your business for online shopping. Our strategy is simple: Develop a robust e-commerce website designed to increase sales, attract and engage new customers, and build brand loyalty. Infront's electronic commerce solutions make it easy for your staff to update your site's products and content. Online retailers harness the power of technology and combine it with a solid digital strategy. You can effectively market your products and take advantage of upselling and cross-selling opportunities on your ecommerce platform. This works for business to business or B to C. The digital landscape is always changing Now everyone from startups to mid-sized companies to big brands are presenting their products online - can you keep up with the competition? Contact Us B2C or B2B Ecommerce Have a need for both retail and wholesale pricing on the same site? Not sure how to market to vastly different wholesale and retail target audiences? Need to talk through different product offerings, marketing costs and ROI? We’re here for you to... --- > We provide cloud services to clients for Domain Name Management, Hosting, Servers, MS Exchange, Virus Protection, Email Marketing - Published: 2019-09-30 - Modified: 2023-03-21 - URL: https://www.infront.com/cloud-services/ Cloud Services We design solutions tailored to meet the needs of your business As businesses have become more reliant on technology to serve customers and provide business tools to staff, the tolerance for downtime has decreased. That is why it’s important to find the right company to host and store your business’ data and programs. Experience has shown that network downtimes can lead to a costly chain of events, including losing customers, decreasing employee productivity, data failure and loss of revenue. Infront Webworks is a trusted Google partner and award-winning web company. For over 20 years, our full-service agency has provided cloud services to its clients in the areas of: Cloud Services - Cloud Provider Domain Name ManagementUnix & Windows HostingVirtual Dedicated ServersMicrosoft Hosted ExchangeVirus & Spam ProtectionEmail MarketingOffsite BackupPrivate cloudPublic cloud servicesHybrid cloudOur team of experts collaborate across specialties to produce powerful results for your business. We understand every business is unique. That’s why we design solutions tailored to meet the needs of your business or project. Together we will build solutions including cloud design, data storage, security and access, engineering, monitoring and service upgrades. Utilize Infront Webworks for your private cloud service providers. From Domain Management to Hosting Infront has you covered! We have literally years of experience - take advantage of our know-how! Contact Us Domain Management Providing cost effective fully manageable domain services with Infront’s own Domain Name management portal built into Infront’s Billing/Support System. Infront provides a dedicated expert skilled in Domain registry and knowledge base of current ICANN regulations to help with all our clients’ needs. Hosting You'll be impressed with our Linux, cPanel and Windows shared or dedicated hosting solutions. Infront Webworks cloud service data center is located in Colorado Springs, within minutes of our home office. As a coud provider, we use... --- > We provide mobile sites & responsive website design & development for businesses. Get a quote on making your site responsive. - Published: 2019-09-30 - Modified: 2021-07-29 - URL: https://www.infront.com/mobile-sites/ Mobile Sites & Responsive Websites Mobile Sites and why do you need a Mobile First website? 65% of cell phone owners use their devices to access the internet34% of mobile internet users primarily use their phones for internet accessOf people who mostly use mobile internet, many don’t own a desktop or laptop computerSource: Pew Research Center Responsive Design Responsive web design doesn’t just mean scaling your sites visual elements for different screen-sizes, the philosophy extends to how you frame your content, emphasize key points of information relevant to the user, and consider the amount of effort it takes to navigate your site via touch. Although there is a higher investment involved, this option is more user friendly with a better long term ROI:You only need to make content changes in one placeMaintain one website without the need for a mobile appVisitors see the full site and all its content, no matter what device they're usingThe content will be presented appropriately whether it's viewed from a large desktop monitor, a small laptop screen, a tablet, or a smartphone Separate Mobile Sites This is an older school of thought that was more prevalent before newer HTML and CSS standards and the saturation of strong mobile frameworks such as Bootstrap. It used to be necessary to build a completely separate app or website, that generally served up under a sub-domain (i. e. mobile. infront. com). Thanks to advances in mobile-first web design and the prevalence of user experience centric web frameworks. Mobile First Design Mobile first website design strategy uses a mobile responsive frameworks, but it considers mobile users needs first. Instead of creating a desktop website and then making it work on mobile, you create a website that considers the majority of users on mobile first. When considering mobile first design, speed... --- > Infront Webworks team - A team of specialists who are masters of complex disciplines working together to produce highly effective and compelling websites. - Published: 2019-09-30 - Modified: 2022-12-09 - URL: https://www.infront.com/the-team/ The Infront Webworks Team The whole website development process from conceptualization to launch to promotion has become too complex for one person to master. Successful websites are born from a team of specialists who are masters of complex disciplines working together to produce highly effective and compelling websites. At Infront, we believe in the capabilities of the individual and in the output of the team. We hire those with the best individual skills and work them into our unique, team-oriented development process. Each team member has defined responsibilities upon which the rest of the team relies. The result is a product that reflects the efforts of highly-skilled professionals who take great pride in their webwork. --- > Portfolio of Website Development by expert website designers. Establish your web presence and make a great first impression with a beautiful new website. - Published: 2019-09-30 - Modified: 2019-12-18 - URL: https://www.infront.com/portfolio/ Infront Webworks Portfolio In our portfolio below, you can find a small sample of the kind of quality of work you can expect from our team of web design and web dev experts. Reach out to us today and see what Infront can do for YOU! Sitefinity Sites More info Ecommerce Sites More info . Net/Orchard Sites Wordpress Sites Portfolio More info Bigcommerce Sites Small Business Sites More info --- > Infront Webworks Support - This is our customer help desk where you can create a support ticket, see our help desk hours and create a support ticket. - Published: 2019-09-30 - Modified: 2020-11-30 - URL: https://www.infront.com/support/ Infront Customer Help Desk Contact UsCreate a Support TicketWebsite/email Support: 719-359-5540Billing Support: 719-577-4404 option 3Help Desk Phone Hours8 A. M. - 5 P. M. Monday thru Friday MSTClosed: Nights, Weekends & Holidays*After-hours Support is handled by email and Help Desk Ticket SystemResponse TimesBusiness hours (8 A. M. - 5 P. M. ): up to 1 hourAfter hours: up to 4 hoursAll our services and websites are monitored 24x7x365You can now follow Infront Support on Twitter! * Infront is closed New Years Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day & the day after, Christmas Eve & Christmas Day. Terms of Service for Support --- > For your privacy, this Privacy Policy explains our practices and your choices about the way your information is collected and used. - Published: 2019-09-26 - Modified: 2021-07-13 - URL: https://www.infront.com/privacy-policy/ Privacy Policy Our Commitment to Privacy INFRONT WEBWORKS knows that you care how information about you is used and shared, and we appreciate you trusting that we will do so carefully and sensibly. To better protect your privacy, we provide this Privacy Policy explaining our practices and the choices you can make about the way your information is collected and used by INFRONT WEBWORKS. The information below explains our policy regarding your privacy, both online and offline. By visiting any Infront. com websites or sharing personal information with INFRONT WEBWORKS you are accepting the practices described in this Privacy Notice. Our websites are maintained by authorized personnel based at INFRONT WEBWORKS Corporate office, 5350 Tomah Dr. Suite 2800, Colorado Springs, CO 80910, U. S. telephone +1-719-577-4404. Also, our websites are hosted by trusted and secure third-party vendors, to provide managed services: host, store, backup and essential support services for these websites. Their privacy policies have been reviewed and accepted for INFRONT WEBWORKS use. Personally Identifiable Information Collected by Infront Webworks When you visit our websites, you may provide us with personal information (such as name, address, email address, telephone numbers and/or payment information) that you knowingly choose to disclose, which is collected on an individual basis for various purposes. These include registering for an online course, downloading marketing materials, making an online or offline donation, registering to receive email newsletters or other materials, requesting further information from us about programs and services, submitting a form on our website, or simply asking a question. INFRONT WEBWORKS does not collect personal information from you unless you provide it to us. If you choose not to provide any of that information, we may not be able to fulfill your request or complete your order, but you will still be free to browse the... --- > Infront Webworks- An award winning Colorado Springs SEO website developlment and design company. Digital marketing, PPC and social media. - Published: 2019-09-26 - Modified: 2025-03-31 - URL: https://www.infront.com/ Committed to TRUST, transparency, and results. Full Service Agency Website design, development, custom coding, SEO, PPC, Social Media, Hosting and cloud, our expert digital team has helped hundreds of clients dominate online. We've been reducing digital costs and improving website ROI's for companies for over 20 years. Web development, SEO & digital marketing performance is easier with a team of experts. As a client, you are at the center of what we do. From pioneering new ways to attract customers to building digital solutions that make it easier to grow your business. A trusted Google partner, award-winning digital marketing agency, we help you grow your business and craft a marketing strategy to gain valuable customer insight online. Need Help Growing Your Business? Looking for the ultimate online casino experience? Start your journey with some of the best platforms in the industry. Whether you're after pokies or table games, there's a casino perfect for your taste. First up is Fair Go Casino ORG, a favorite among Australian players. With its wide selection of games and generous no deposit bonuses, Fair Go Casino sets the standard for enjoyable, secure, and rewarding gaming. You can dive right in and start winning without any initial cost! Once you've experienced Fair Go, it's time to explore another exciting platform: the Ripper Casino website. Known for its impressive pokies selection and engaging promotions, Ripper Casino gives you the thrill of spinning the reels while enjoying frequent bonus offers. With a secure and user-friendly experience, this casino is the perfect next stop for your online gaming adventure. For those looking to mix pokies with more traditional games, Lincoln Casino ORG is the place to be. With a robust collection of both slots and table games, Lincoln Casino provides a well-rounded experience for all types of players. From... --- --- ## Case Studies > Learn how Colorado Springs DUI attorney James Newby tripled the business of his criminal defense law firm via digital marketing. - Published: 2023-08-21 - Modified: 2023-08-21 - URL: https://www.infront.com/case_studies/criminal-defense-attorney-colorado-springs/ - Categories: Marketing, SEO Case Studies - Tags: SEO, Wordpress Sites bottom input box before yoast --- > CPA Firm SEO services case study. Top SEO Agency for fincancail and CPA companies. Best local SEO and digital marketing services. - Published: 2020-11-09 - Modified: 2020-12-28 - URL: https://www.infront.com/case_studies/cpa-firm-seo-case-study/ - Categories: Marketing, SEO Case Studies - Tags: 2020, SEO Planning and execution were important for gaining not only local exposure but nationally as well. The client wished to be an authority in the financial markets and accounting. From there we devised a content strategy plan along with working through a complete audit of the website. CReating unique descriptions for better click-through rates along with implementing a keyword strategy, mapped across all pages. --- > Manufacturing SEO services Case Study. Organic traffic up over 48 percent and new users up over 58 percent. - Published: 2020-10-28 - Modified: 2020-12-25 - URL: https://www.infront.com/case_studies/manufacturing-seo-case-study/ - Categories: Marketing, SEO Case Studies - Tags: 2020, SEO This client is very niche and needs a lot of work in both local and the national markets. Using a combination of link building and onsite optimizations we were able to get some impressive gains. --- > Sedation Dentist SEO services Case Study. Local SEO dentist campaign yields huge website traffic ranking and 36% traffic growth. - Published: 2020-10-28 - Modified: 2020-12-28 - URL: https://www.infront.com/case_studies/sedation-dentist-seo-case-study/ - Categories: Marketing, SEO Case Studies - Tags: 2020, SEO In such a heavily populated area that sees a lot of tourism it was crucial that we optimized for both local and national attention in this campaign. --- ---