Senior SEO & Digital Marketing Strategist
With over 15+ years of experience as an SEO and Web Analytics expert, Michael brings an insight like no other, working over the years for several fortune 500 companies as an in-house digital marketer and contractor consultant. His most recent position prior to Infront Webworks has been as the Sr. SEO Manager/Strategist for “IBM Watson” helping them to lead the wave in online artificial intelligence domination. Michael has formed a process and understanding rich in knowledge, insight, and results contributing to the bottom line of several million dollar organizations. As a consultant, he improved and strategized the online presence for numerous medium-to-small businesses spanning the gamut of National, International, and Local online properties.
Michael got his start during the Bay area dot-com boom where he was exposed to the industries most promising start-ups and business ventures. Dating pre-Google, he was challenged day-to-day with discovering how search engines tick and how to build a best practice relationship into findability.
Michael has provided expertise in the areas of: Inbound Marketing, Search Engine Optimization, Social Media, Search Engine Marketing, CRO, and Marketing analytics and is a current certified Google Partner. In Addition, Michael Bohatch has a passion for Qualitative analytics, Actionable Outcomes, and the discovery of how users traverse a site.
“Understanding and anticipating Google, has been a constant aspiration and challenge, I love researching and acting on. As a digital marketer of the 21st century, I have seen the shifts from traditional marketing pave the way into a renewed understanding of trust, visibility, and authority for the digital footprints of today’s businesses. The complexity will only get more extreme as this arena evolves based on the behavior of users.”
Michael is an accomplished guitar player, song writer, music lover, film fanatic (collecting over 5000 blu ray releases), coffee enthusiast, traveler, and tech nerd. He resides with his family at his log cabin dream home in the mountains of Colorado and cites his favorite food as Mexican.
He is fascinated with the science of body language and human behavior and is working on writing a book on the movement of Modern SEO.
Michael has also written several articles on the SEO / Inbound marketing industry providing “how to” explanations on best optimization techniques. Michael is the founder of an SEO / digital marketing advice site called simpleinbound.com which he intermittently adds new articles.
Stay tuned for upcoming articles coming soon to Infront.com!