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Reputation Management: How to handle online sabotage attempts

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In 2013 I was invited to interview for a Search Engine Analyst position for a security company who was having problems in the search engine results page (SERP) for all major search engines.

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Does a new Google Algorithm update replace the last one?

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Does a new Google Algorithm update replace the last one? The short answer to this is, “no”. Not only does the new update not replace (it typically ads too it) the old one, we don’t always get all ...

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Success of Melody Fusion

When Infront Webworks began working on Melody Fusion's digital marketing in October 2013, we knew this was going to be a fun, satisfying and successful project.

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What is Pinterest, and How Does it Work?

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I use Facebook a lot to stay in touch with friends and relatives. I'm perfectly content to share photos, status updates, check-ins, etc on FaceBook, but my lady friends and relatives keep jumping onto Pinterest to share their likes and interests. Not only do they pop in and out to share things, but they spend LOTS of time "pinning" and viewing "boards". I kept feeling left out. So I created a Pinterest account to see what all the hoopla was about. Here are some of my thoughts and observations about Pinterest and how it might be used as a marketing tool.

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Why A Long Tail Is Good- Longtail Keywords

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Long tails aren't just great assets for dogs and other animals. They are EXTREMELY useful for successful search engine marketers. This post explores just what a long tail is, and why it's so good.

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Search Engine Optimization Basics

Making your website attractive to search engines is a fundamental factor for online success. There are many things YOU can do to make your website more search engine friendly, so we've designed Siteworks so that it provides many of the tools you need to optimize your website. If you'd like some help optimizing your website, give us a call.

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Does Your Website Suck?

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Earlier this week, I gave a talk at a Business Growth Summit that I titled "Beyond SEO: What to do with Your Website Visitors." It was a really fun event and I had more people attend my session than I expected, which was great. I shared a lot of information during the presentation, and had a videographer record the entire talk, but that won't be ready for a few days. So in the meantime, I wanted to post here a checklist that I shared with the audience at the talk: a checklist to help you make sure your website doesn't suck.

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Why Is SEO (Search Engine Optimization) So Expensive?

At Infront, we preach that the "findability" of a website is one of the three critical elements of a successful website - you MUST factor in effort and budget to make your website "findable".

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How Google's Algorithm Changes Affect Rankings and Traffic

One of the hardest concepts for people to grasp when considering SEO is the fact that search engine rankings are not "static," and that your website's rankings for a particular search term may go up or down over time.

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Are Backlinks Important For My Website?

When talking with clients about increasing their Search Engine Optimization, one of the biggest things we recommend is increasing the amount of backlinks, or inbound links, associated with their site. But why? Are backlinks really that important?

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Why Isn't My Website Number One in Google?

Something I frequently hear from companies that want to do Internet Marketing is "My website doesn't show up in Google. Why is that?" Or sometimes they'll say, frustratedly, "Why do I not show up as the number one result when I Google my company name?" Take, for example, the dentist I spoke with a few months ago who said "When I Google 'dentists,' I don't show up on the first page. Why not?"

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Essential SEO Tips for Small Business Bloggers

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When it comes to establishing brand presence online, small businesses bloggers can take a few tips from me. I learned my share of SEO tips and tricks and how to deal with small business clients just like you. For most small business owners, time is of the essence.

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PPC vs SEO: Search Engine Marketing Explained

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Search Engine Marketing (SEM) has two major components - Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Both can be very effective at generating leads for your business, and both have pros and cons that you should be aware of, but not afraid of.

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How to Hire For SEO

SEO stands for "search engine optimization" or "search engine optimizer." Making the decision to hire an SEO is a big commitment that has the potential to greatly improve your site and save time. It can also sink your site and damage your reputation.

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