The Nature Place was founded as Sanborn Western Camps in 1948 in Florissant, Colorado. The goal was for young people to have a place in nature where they could learn to live together and experience the joy nature. This is a goal they have carried since, changing their name to The Nature Place in 1978 so adults could experience the outdoors as well. Since then, 3,000 guests attend the leadership and team development programs, natural history lessons, and participate in reunions annually.
While The Nature Place was enjoying sharing their love of nature and teaching folks young and old about living together and experiencing nature, their website was starting to fall behind in the modern age of technology. The website was not optimally viewable on mobile devices. The backend was becoming increasingly unusable, making updates to content and SEO harder to accomplish.
- WordPress was chosen to host the new website, allowing faster load speeds and an making it easier for the team at The Nature Place to make updates to their website.
- The design was updated with a responsive theme to support desktop, laptop, tablet, and mobile viewing.
- The colors of the website were changed from blues and grays to inviting browns and blues reminiscent of Colorado.
- The navigation was set up without the mega menu, making it easier to find information on events, the location, and contacting the team.
- The most popular events, Conferences, Team and Leadership Development, Reunions, Retreats, and Nature Exploration were placed above the fold in a location that draws the viewer’s eye, driving the viewer deeper into the website.
- The forms for events are handled outside of WordPress, with the forms placed in iframes on the website.
- The website’s performance score increased by over 80%, providing visitors with an overall better user experience as they look through the website.
The Nature Place now has an optimized website that is not only mobile responsive and more modern, but now provides a much friendlier user experience. With WordPress, employees will be able to make edits to their website in an easier and faster manner, and they continue to have access to all the previous information they need for events. Members can log into the new website and continue to access their information from the old site, giving front-end users ease of use.