The St. Mary’s Inn Bed & Breakfast

In an industry that has tremendous competition from other bed and breakfasts to local hotels, it’s critical for The St. Mary’s Inn Bed & Breakfast to stand out among its competitors and rank among the best. They have served the front range of Colorado for 11 years.

Establish Credibility, upgrade website, simplify booking process, reach more potential patrons

ESTABLISHING CREDIBILITY:

• A professional looking website
• Beautiful high class photography
• Virtual Tour of premises
• Photography and content highlighting high class décor, bedrooms, bathrooms, level of care, and gourmet breakfast so potential guests can fully appreciate the quality and standard of care that happens at this bed and breakfast.
• Increasing 5 star citations or reviews

WEBSITE UPGRADE

Their site was:

• Using an outdated content management system
• Lacking site architecture and basic search engine optimization
• Missing pages, broken links and site redirects
• Loading improperly due to corrupted website coding
• Duplicate content copied from other websites

Website Updates:

• New content management system
• Built an easy to navigate architecture
• Ongoing training, troubleshooting and technical support
• Content marketing
• Built social signals with Facebook. Posting regular blurbs from blog posts that include local activities to attract local followers and out of town guests. Also encouraging guests to leave reviews.
• Individual pages for each room to show the uniqueness, the high scale ambiance and atmosphere of the rooms.
• Blog posts that highlighted the benefits of staying at a bed and breakfast over a hotel room.
• Blog Posts and social media posts that enticed with local seasonal activities to encourage visits during a specific time period.

   

  SIMPLIFIED BOOKING PROCESS:

• Implemented Rezovation.com an online booking program
• Implemented a booking calendar showing prices and dates available so patrons could switch rooms if one wasn’t available on a certain date so they wouldn’t leave the bed and breakfast but simply change rooms.
• Joined Bookings.com and Expedia
• Book Now Button that is on the top left side of every page that scrolls with you for ease of use.

REACH MORE POTENTIAL PATRONS:

Fully managed SEO program, including:

• Top Google placement for keywords
• Onsite optimization
• Link building, search engine submissions
• Citation building on Google, Trip Advisor and Expedia.
• Activities page to encourage guests to choose Colorado Springs as their destination.
• Blog Posts with seasonal activities to encourage visitors during that time period.
• Facebook Posts about Things to do and seasonal activities.

The website didn’t use Analytics prior to start date so no data is available prior to start.  Rankings skyrocketed to the top of Google, dominating the highest quality keywords for their business.

Ranking for bed and breakfast Colorado, bed and breakfast in Colorado, bed and breakfasts Colorado Springs, bed and breakfast in Colorado Springs, B&B Colorado Springs, Colorado Springs Bed & Breakfast, Bed n Breakfast Colorado

They were able to increase the room rates by 11.5% and occupancy rates doubled.

During the busy time of the year they went from 40% to 80% occupancy and during the slow time of the year they went from 20% to 40% occupancy. 

The busy time of the year was also extended. It used to be late May to August, now beginning of May through October.

In July 2016 he had 4 keywords in the #1 placement and 25 in the top 10.  In January 3, 2018 he has 91 keywords in the #1 position and 200 in the top 10.

His average ranking position is 3 on desktop in Colorado Springs, 4 on Mobile Colorado Springs and 7 on Google.

From 2016 to 2017 Social Media Traffic increased by 373% and new users by 561%.