Skip to content
infront webworks logo
  • Home
  • Digital Marketing

      Digital Marketing

    • SEO
      • Enterprise SEO and Digital Marketing
      • Local SEO
      • SEO Audit
      • SEO Consulting
      • SEO Services
      • SEO Tools
      • SEO Workshops
      • Small Business SEO
      • White Label SEO
    • SEM | Search Engine Marketing | PPC
      • Ads & PPC
      • Advertising Management
      • Content Marketing Strategy
      • Conversion Rate Optimization
      • Reputation Management
    • Social Media Marketing
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
  • Websites

      Websites

    • Web Development
      • Business Websites
      • Custom Web Applications
      • Small Business Websites
      • Sitefinity CMS
      • Website Costs
      • Website Evaluation
      • WordPress
    • Web Design
      • Ecommerce
      • Mobile First Web Design
      • Site Speed Optimization
    • Cloud Services
      • Domain Registration
      • Web Hosting
      • Website SSL Certified
  • About

      About

    • The Team
    • Why Infront Webworks
    • Jobs
      • SEO Jobs
      • Website Development Jobs
  • Case Studies

      Case Studies

    • SEARCH ENGINE OPTIMIZATION CASE STUDIES
      • Assisted Living SEO
      • Attorney & Law SEO
      • Automotive SEO
      • Criminal Attorney SEO
      • Dentist SEO
      • E-Commerce SEO​
      • Employment/Staffing SEO
      • Finance SEO
      • Hospitality SEO
      • Home Services SEO
      • Manufacturing SEO
      • Medical & Health Care SEO​
      • Non-Profit SEO​
      • Retail SEO
      • Real Estate SEO
      • Religious SEO
      • Travel and Leisure SEO
    • Web Development Case Studies
      • Small Business Web Design
      • Medium Business Web Design
      • WordPress Web Design
      • Church Web Design
      • Large Business Web Design
      • Nonprofit Web Design
  • Blog
  • Contact

      Contact

    • Support
Request a Quote or (719) 577-4404

Home > Blog > Search Engine Optimization > How to obtain Position Zero For SEO?

How to obtain Position Zero For SEO?

  • December 14, 2016
  • 8:39 pm
  • By: Mike Hodgdon
questions and answers
questions and answers

What is position zero?

That’s right. Most SEO’s are looking for position numero uno, the first spot, aka, position number one on Google, but have you ever thought about position zero? No this doesn’t mean your results are nowhere to be found, but something quite the opposite. I am talking about the answer boxes that appear in the results. Often referred to as “position zero” or the “rich answers” because most keyword tracking software does not pick up on it, thus your typical checkbox SEO person forgets that this is an actual, rankable position.

Keep in mind that Google is constantly updating its results pages and in SEO terms, this article will help explain why SEO’s or search engine optimization specialists need to know every facet of the dynamic pages that Google displays in order to be successful from rich cards to the 3 pack.

Here is the breakdown on….

How to appear in Google’s Answer Box?

  • Start with a question and use it as a header
  • Use quick and very concise answers to the question you want to rank for
  • Use the <ol> tag or <table> tag (majority of sites featured often use this format.
  • Make your answers better than the competitions
  • Use bold, strong and italics on keywords so Google’s bot knows what to pull

A few things to keep in mind about the answer box and getting your site to rank in terms of SEO

The answer box is not reserved for the site in the first position. I have found that many sites ranking below number 4 or 5 have a shot. Keep in mind if you don’t rank for the keyword you want in the answer box, then you may want to slow your role and get some clout behind the keyword before you take it to this level. You still need a good showing to rank at position zero. I would only spend my time doing this for page 1 and 2 rankings.

Make sure there is a question that is answered for this search. Look at the results. No answer box? Don’t waste your time!

The old theory that content is king reigns supreme here as well. Obviously for ranking in position zero you need not 500 words but a well-written summary, clear and concise vs your top competitors that rank on the first page.

Position zero is still pretty new and expects things to change slightly, but the “quick answers” are here to stay and it is important to optimize for just about everything in order to edge your SEO competition out there in search engine land.

Adding to your organic hits, this will do. It may seem like searchers won’t click through to your site, however even if you get a small percentage of those searches to click through than an easy organic jump is bound to follow. Think about it. Have you ever confided in a question style search, saw the answers in the answer cards in the results and still, with human curiosity wanted a bit more knowledge about it?

About the Author

Loading...
Michael Hodgdon Chief Operations Officer
Michael Hodgdon
Chief Operations Officer

Mike is the COO at Infront Webworks. An online entrepreneur since 1997, he has owned or run website design / SEO, online marketing and internet advertising companies for over 15 years. Featured in Entrepreneur Magazine, Colorado Springs Business Journal and with projects featured in N.Y. Times, L.A. Times, he has a solid track record of successful online undertakings. He has Digital Marketing and Marketing certifications from Cornell University, is a certified Yext Partner, Google Certified in Analytics, Tag Manager, AdWords, Online Display Advertising, Shopping and Video Advertising.

Search

Categories

Featured Posts

What is Chat GPT?
Mike Hodgdon Mon, 03 Apr 2023

Introduction to Chat GPT In the ever-evolving landscape of artificial intelligence (AI), one term that frequently surfaces is ‘Chat GPT’. But what exactly does it

Read More
How to Become a Google Partner and the Google Partners Program
Mike Hodgdon Thu, 02 Mar 2023

Introduction to Google Partners Program 2023 Ever landed on a webpage and found yourself intrigued by an impressive Google Partner badge? Allow us to enlighten

Read More
Artificial Intelligence in SEO: Uses, Impacts, and Pitfalls
Mike Hodgdon Wed, 22 Feb 2023

Artificial intelligence (AI) is transforming almost every industry, including content marketing and search engine optimization (SEO). A 2021 report by the American Marketing Association in

Read More
How To Recover from Google’s May 2022 Algorithm Update
Mike Hodgdon Tue, 20 Dec 2022

Getting on the first page of Google is an investment that brings invaluable returns. So, it’s no wonder that every time Google releases a new

Read More
How To Optimize for Google’s Free Shopping Carousel
Mike Hodgdon Tue, 01 Nov 2022

Where do you think most searchers go when looking for something to buy online? If you thought the answer was search engines like Google, you’re

Read More
Google Business Profile Ownership Request Email Scam
Mike Hodgdon Thu, 20 Oct 2022

Have you recently started receiving emails from Google letting you know that someone is trying to claim ownership of your Google Business Profile (Formerly Google

Read More
Talk with a local rep: Boulder SEO | Colorado Springs SEO | Denver SEO | Irvine SEO | Las Vegas SEO | Madison SEO | Tempe SEO

Infront Webworks

5350 Tomah Dr #2800
Colorado Springs, CO 80918


Follow Us

Facebook-f Twitter Instagram Linkedin Youtube Rss

HAVE QUESTIONS OR NEED HELP?

SALES: (719) 577-4404 SUPPORT: (719) 359-5540 BILLING: (719) 577-4404 FAX: (719) 630-7073
Open a Support Ticket
© Infront Webworks 2022

Terms of Service | Privacy Policy | Jobs | Company | The Team | HTML Sitemap | XML Sitemap