Digital Marketing

• Ad operations revenue optimization-

  If you run a content-based site, news website, blog, or related websites that is dependent upon advertising revenue than ad operations can be an integral part of your business. Our team of advertising operations professionals can set up, train or manage all your ad operations including deploying, serving, targeting, optimizing, managing, and reporting on revenue, inventory, performance and traffic of online ads.

• Banner advertising set up and consulting- One of the unique challenges in ad operations is finding the right balance between remnant fill banner ads, in-house ads, or paid ads. Our team can help with managing that balance, by effectively predicting remnant fill, setting up competing ads for remnant inventory and identifying effective solutions for in-house ads that meet your goals. If you have challenges selling direct ads, we can also set up turn-key solutions to simplify the selling of direct sold ads from your website.
  
• DFP Set up management- Google Ad Manager is an ad exchange platform offered by Google. It makes deploying ad campaigns efficient and effective. It offers revenue optimization for all types of banner advertisements and is a great platform to maximize the revenue generated by your banner impressions. The Infront team can deploy and or manage the process of deploying DFP from start to finish.
  
• Website monetization setup and consulting- Websites built for generating advertising offer a variety of ways to monetize content and user activity. Banners can be sold directly to advertisers, ad networks, Adsense, ad auctions and affiliate programs all offer solutions to monetize your advertising impressions.  Depending on how much remnant ad space is going unsold and the rate you can get for available solutions will dictate the balance of how you distribute your ad inventory on your website. Our team can implement, test, and optimize the distribution of your advertising inventory to ensure you are maximizing revenue.
  

Learn more about our advertising management services

• Blog writing- Content quantity and more importantly content quality are primary ranking factors in search engines. All things being equal websites with better content outrank websites with lesser content. Google in particular, randomly releases a “Search Quality Evaluator Guidelines” report that is typically around 175 pages. The bulk of that report is centered around “what Google considers quality content”. Our team understands the quality criteria and can write page content, and or blogs that meet that standard. We offer very competitive content rates and quick turn around times on website content. 
  
• Content Planning- Whether it is for a new website or a rework of an existing website, content planning is an important aspect of setting your website and its search engine placement up for success. Effectively done a content plan provides a keyword map and content strategy for each page of your website. The goal being to have content that will drive sales and leads but also to avoid having redundant search placement for pages or keywords, so that you can maximize your search presence on the first page of search results. 

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• Digital marketing speaking engagement services- The Infront Webworks Digital marketing team is comprised of experts with combined experience of over 125 years. Areas of Specialty include national organic search, local geo search, mobile search placement, Fortune 500 company SEO, Global SEO, Large E-Commerce, Telecommunications, the Automotive Industry, small business and of course top SEO placement for Colorado Springs businesses, to name a few. Press on the team includes Entrepreneur magazine, N.Y Times, L.A. Times, Colorado Springs Business Journal, Colorado Springs Gazette,  Colorado Biz Magazine, Southside Business Journal, and much more. If your looking for qualified digital marketing and or SEO speakers or guests for your next event, please reach out and we’ll see if someone on the team is a fit.
• Digital marketing workshops, seminars, classes- In an effort to keep business owners, clients and organizations abreast of the latest in what is happening and what is possible online, the Infront Webworks marketing team regularly conducts in-person and online workshops regarding the latest in website and marketing technology. We offer DYI, self-help, educational, and informational workshops including a variety of topics. Marketing, SEO and website workshops and classes are posted on our website and we look forward to seeing at one in the future.
• Hourly digital marketing  consulting- Working with hundreds of clients over two decades our digital marketing team has filled the gap for a broad range of companies that have departments or staff that need digital marketing training, strategy, auditing of whats working for them or not, or simp0ly to fill a gap in personal for digital marketing services. Our team specializes in working with you in a manner that works best for you. We can assign specialists to lead a team or simply take direction and implement areas of your digital marketing where you are shorthanded. Call or fill out the form to your right to initiate a conversation about how we can help with your digital marketing today.
• Monthly white label retainer services- Many PR agencies, advertising agencies, marketing companies and even digital marketing agencies specialize in a range of services that don’t include some digital marketing services like PPC adverting, SEO, content wiring, link building and a variety of other services. For agencies and companies that fall in that category and would still like to be able to service clients, and build additional revenue channels, our digital marketing team offers a solution. We can tailor digital marketing projects to how most client’s workflow and billing are set up and deliver quality digital marketing services that will integrate seamlessly into your day to day operations.

• Customer persona identification consulting- An important part of the inbound marketing process, personas are developed to represent your typical customer archetypes for marketing strategy development. These fictional representations provide a model of the variety of customers who purchase your good or services (who they are, what motivates them and causes them to engage – or not engage with – your brand. Persona development is important to customer segmentation and will assist in creating the correct message to the targeted customer.
• Inbound marketing automation set up and management- There are number of Inbound marketing automation software’s available including Hubspot, Sharpspring, Lead Foresnsics, and many more. Infront’s digital marketing team can identify which one is the best fit for your business and architect your workflows and automation tailored to what is most effective for your business.
• Workflow and automated marketing implementation- If you have already selected an Inbound marketing software but are struggling to implement workflows, templates, email auto responses, personas, content calendars or related aspects of the features offered by your solution, our team can help. Either working directly with your staff or implementing the process completely, we are happy to work in a capacity that best suites your situation.

• Citation Link Building- Commonly referred to as “citations”, building these links is more critical to your “Google My Business Listing” than your organic search and are considered an aspect of local SEO. Citations are typically “online directory listings”, and the goal for these are that they are widespread, unilaterally consistent (NAP Consistency), and all major directories are current. Our team will audit your local citation profile and clean up any issues detected as well as submit and manage all appropriate directories.
• Inbound Link Building- Link building is the process of acquiring hyperlinks (links) from other websites to your own. Search engines like Google use links to crawl the web for indexing in search engines. Links as a search engine ranking factor (quality and quantity of quality links) are one of the factors Google used in their algorithm to identify popular websites. In many cases, if all other factors are equal, the volume and quality of links pointing to a page will make the difference between rankings. There are many techniques for building links, and the Infront Webworks digital marketing team specializes in identifying pages that need link building and implementing a plan to acquire the quality and quantity of links that will impact your search results.

• Google Ads, Bing PPC- Pay per click or PPC ads are one the most effective tools available for quickly driving traffic to your website. For special promotions, when you want target ads to specific keywords you do not have organic placement in or just to consistently have a presence in the search engines, PPC ads are great solution. They can be brought online quickly, they are targeted, and when effectively ran and tracked can offer an excellent “return on ad spend”. Our team of PPC Specialists are “Certified Google Partners”, have deployed hundreds of PPC Campaigns from very small companies to enterprise ecommerce and fortune 500 companies. We can strategize, implement, analyze and report an effective PPC program for your business.

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Online review management and aggregation services- 88% of consumers trust online reviews as much as personal recommendations and even when SEO get you to the top of search engine result pages, your reviews can be the difference of whether the user visits your website. Having an extremely effective online review strategy is imperative, you need a team that can automate your review collection process, engage with customers, capture leads, and managing your brand. Our team can handle this process for you completely, with a result of getting reviews, gathering feedback, improving local, and organic search results, increasing CTR and conversions on paid search with Google Seller Ratings, and more.

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• SEO Audits
• SEO Consulting
• SEO Programs
• SEO Tools
• SEO Training
• SEO Workshops
• Wholesale SEO

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• Facebook
• Linkedin
• Mixed Social Programs
• More Social Media Programs
• Pinetrest
• Social media content creation
• Social media paid campaign management
• Twitter

• UX Studies & Strategy

• Speed/load time compliance
• Website Usability and Strategy

• Usability and UX