Local Search is widely known as “Google My Business (GMB) and Bing Places” search rankings, but is actually much more than just those “pins” you see in search results. There is actually potential for you to have multiple listings on page 1 in search results. Infront Webwork’s team of local SEO experts specialize in not only getting your company’s “pin on the map” but also in the organic local geo search results.
Some interesting facts about smartphone, tablet and desktop searches for local businesses:
- 61% of local searches result in a purchase
- 59% of consumers use Google every month to find a reputable, local business
- 50% of mobile users visit a store within a day after conducting a local search
- 34% of consumers on tablets or computers will go to a store within a day of conducting a local search
- More than 60% of consumers have used location information in ads. They say it’s important to have store address nd phone number in ads on computers/tablets, and directions and the call button in ads on smartphones
- 70% of smartphone users think a call button is important and 77% of tablet users think a call button is important
Local SEO Ranking Factors
Ranking factors for local organic search do differ from local stack search results and further by other listing types. Not all SEO Agencies specialize in local search but our award winning team of local SEO experts has been a certified Google local partner since the program was launched. We were the first Agency in the state of Colorado to become a certified Google Trusted Verifier (ability to instantly verify most listings) and have continued our partner status through Googles change from “Google Local to Google Grow”.
For perspective, some of the ranking factor difference between local and national SERP listings include;
Localized Organic Ranking Factors:
- 29% Link signals
- 24% On page signals
- 11% Behavioral Signals
- 9% Personalization
- 8% Citation Signals
- 7% Business signals
- 7% Review Signals
- 4% Social Signals
Local Stack Ranking Factors:
- 19% My Business signals
- 17% Link Signals
- 14% On page signals
- 13% Citation signals
- 13% Review signals
- 10% Behavoir Signals
- 10% Personlization
- 4% Socail Signals
Over time these factors are consistently evolving and change the local SEO strategy needed to get the best possible keyword placement, but comparing the two types of local listing ranking factors you can see that search ranking factors do vary by listing type. Local SEO Agencies focused on client search rankings have to implement a local SEO strategy that factors the variables and approach for the best possible outcome. Our award winning team are experts at local SEO.
Local SEO Experts
In business for more than 20 years the Infront Webworks team of SEO experts are exactly that, experts! The team has some of the most prestigious awards, certifications, and in the industry, including;
- Global Marketing Awards Winner
- Winner of the “US Search Award”- Local SEO
- Winner of the “Landy Award”- Best Overall SEO Initiative- Small Business
- Google Certified with over 69 Google certifications,
- 6 time Colorado Springs Business Journal Best in Business winner
- A+ rating with the Better Business Bureau
- Over 150 Google 5 star Google reviews
- Only SEO Agency in Colorado that is LSA Certified
Infront’s SEO team treats clients professionally, communicates diligently and delivers solid, tangible results!
Our SEO expert team part of the only Digital Marketing Agency in Colorado that is LSA Certified, ranked #1 in Denver SEO and top 10 in the nation for Digital Marketing Agencies (rated by independent 3rd party agency ranking services Clutch and Top Agency). When you work with the SEO consultants at Infront Webworks, you are working with an SEO team of seasoned professionals with over a century of combined SEO experience.
Real time local SEO reporting
Google My Business, Search Console and Google Analytics offer great insight into how our SEO work is impacting your websites search engine placement, but to really understand competitive landscape, SERP placement opportunities, and to identify the factors that will impact your placement the quickest, SEO experts require more.
With Infront Webwork’s Local Search Engine Optimization Programs, we provide real-time dashboards that track your website’s goals and Key Performance Indicators (KPI’s), granular level SEO metrics, and complete listings of all the websites we list and place you on. Keyword reporting covers all the types of search engine results page listings, including; Organic Listing, Google News, Image Listings, Local Stack Listings, Marked Up Listings, Social Media Listings, Standard Listings, Video Listings, etc. There is never a need to wait for your monthly meeting to find out exactly how things are going with your placement, because our real time SEO dashboards are available online all the time.
We keep you completely involved in the process, the SEO consultants meet with you monthly. Your SEO specialist will review work done and previous month’s performance, the plan for SEO in the coming month, and answer any questions you may have.
Location specific local SEO programs
Local SEO can offer nuances based on location and hiring local SEO experts that specialize in the region you are targeting, can be beneficial. Local SEO experts that have had definitive success ranking websites in your area have databases of websites to build your local citations, they use the latest tools for NAP consistency, have resources for relevant backlinks, expert knowledge of schema, and understand the technical SEO regarding mobile friendliness and page speed. Our team offers all this and more.
Our team can rank websites on local throughout the country. For region specific programs, please see links located below or contact us today for local SEO specialty programs offered in your area.
Local SEO results at competitive rates
Although you can find less expensive local SEO programs, we have extremely competitive rates for expert-level SEO from a team of veteran professionals, starting at $850 monthly. The local SEO packages include your organic ranking SEO as well, and do not limit the amount of keywords we optimize.
When you factor in the return on investment from effective local SEO, the investment in our services is a great marketing investment for your business. Contact us today and we will run a preliminary audit of your website and provide a free consultation and quote.