Search Engine Marketing (sem) EXPERTS
expert PAY PER CLICK (PPC) thaT DELIVERS ROI
SEM or Search engine marketing is one of the most cost-effective ways to grow your business quickly in a competitive markets. That is why it’s important you work with a team who understands how pay per click and other tools of optimization can effectively work together.
InFront Webworks is a trusted Google partner and award-winning SEM company. We have over 20 years experience delivering clients Return On Investment (ROI). Our process is simple. Strategize, implement, analyze and report and repeat the process. Together, we will deliver world-class pay-per-click
marketing strategies. These strategies will increase qualified traffic and generate higher conversion rates.
SEM AND SEO, WHAT'S THE DIFFERENCE?
The main difference between SEM vs. SEO is, SEM ads you pay search engine company’s like Google (SEM for google was Google Adwords, and is now referred to as, simply, Google Ads) and Bing to been shown in the search engine results pages (SERP’s) and the result of effective search engine optimization (SEO) is the “organic” listings that don’t require payment.
Some of the pro’s and con’s of SEM:
- Search marketing can have your website placing on page one of the search results pages within a couple hours, where SEO is a long term strategy that will take time.
- Search engine marketing can be targeted to a degree that is nearly impossible with SEO. You can target by area, keyword, re-target people that have previously visited your website and many more targeting factors.
- There are multiple formats from text, display, video and more, in SEM marketing.
- In both Google and Bing ad mangers you can save your SEM campaigns. So if you run seasonal promotions, you can easily and quickly turn them on and off cyclically.
- Search engine marketing is very effective and affordable if done correctly and focused on the sale or conversion.
SEM workflow
Research – Conduct an audit, followed by keyword research, content strategy and competitive analysis.
Strategy – Define comprehensive strategy, measurable goals and produce a project plan.
Landing page & Campaign – Setup, collaborate with your team, revise website landing page copy using keywords from research phase. Set up campaigns to test multiple landing pages with different ads and creatives to A/B test different ad types and combinations.
Optimization – Track performance and make needed adjustments to bids, ads, and landing pages. Adjust campaign to close poor performing ads, adjust ad groups with potential and increase higher performing ad exposure.
Analysis and Reporting – Provide regular reporting on key performance indicators and analysis of campaigns.
SEM Experts
When hiring a company to handle your search engine marketing services, experience is one of the primary factors for producing results. Infront Webworks team of search engine marketing (SEM) experts are some of the top digital marketing talent form across the country. It is important you are working with a team that understands your search engine marketing needs and can help you grow your business on search.
When you are working with an SEM Agency, you need a team that has experience in many markets including yours. That can easily strategize, implement, analyze and report results fast and effectively. Experience, history and working with a team of experts that execute successful SEM campaigns are the big factors in a profitable outcome.
SEM & Digital Marketing Services
Likely you’ve heard the term SEM (search engine marketing ) defined. “A form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising“.
That is accurate, but it seems that statement has grown to encompass a wider range of digital marketing services. Listed below you will find some of the primary services you’ll see commonly associated to SEM that Infront Webworks offers our clients. We have also included services that although not technically SEM services, they are similar.
SEO is earning traffic through unpaid listings. The is a marathon situation and it takes time to rank well but keeps you up at the top long term.
SEM is purchasing traffic through search listings. It gives an added boost to SEO organic listings, has much faster results but only lasts as long as you are paying for the ads.
Make sure potential customers can find you online when and where they need you. Infront Webworks delivers cost-effective solutions. We deliver a highly targeted digital performance to influence and engage your customer across multiple channels. We can help you with:
- Content Marketing and Content Strategy
- Marketing Campaigns
- Paid Search Ads for Google Ads formerly Google Adwords, Microsoft (Bing) ads, Amazon, Facebook, PPC Campaigns, Cost Per Click, Quality Scores, Geofencing and more.
- Email Marketing
- Inbound Marketing
- Reputation Management
- Social Media Marketing
- Search Engine Optimization SEO and SEM Search Engine Marketing
- SEO Strategy with Search terms and keyword research to know what users are searching for
- SEO Site Audit
Related SEM Acronyms
At one time, Search Engine Marketing encompassed SEO and paid search. But now SEM refers only to paid search. Some of the terms commonly associated with paid search or SEM are:
- PPC or pay per click
- Paid Search Ads
- CPC or cost per click
- CPM which is cost per million impressions
