Digital marketing strategies for local businesses that shouldn’t be ignored.
No matter the industry or the products and services your business offers, marketing online is constantly changing, and the annual marketing trends should not be ignored.
Just by having a website, does not mean that your business will succeed in getting new clients online. Every year more and more people are using digital platforms to learn and find products or services they want to buy. Just having a website is only one of multiple channels to market your small business online.
Marketing across multiple channels
Digital marketing across multiple channels or omnichannel marketing, which is the implementing and practicing of social media, website & blog content, video production and messaging apps, gets businesses connecting with customers on a multitude of touchpoints. By delivering your companies digital marketing across several channels with consistent and cohesive brand messaging, you will be able to generate better results in the long run.
Here are 5 simple digital strategies that you can start implementing today, to better market your business online.
Facebook For Defined Demographics
Facebook is a digital marketing tool that many say has peaked. It may have for some product and demographic niches. The younger demographic has moved from Facebook to other visual and interactive channels like Instagram and TikTok. But for a good majority of local businesses, their target market is homeowners or the more established demographic. Facebook is still a leader and many consumers are on it daily. Posting information on your business regularly and doing weekly ads is a great way to push your product information to consumers. Just remember your target demographic, and make sure they are the ones using Facebook.
Instagram has become a leader the last few years with much of its user demographic base is under 30 years old. With Instagram, you can build a network of followers and target potential followers based on hashtag keywords. Within your Instagram account, small businesses can post pictures and videos. A lot of the younger social media users like to only see image and especially videos. This is a great way for businesses to educate and build brand awareness.
Both Facebook and Instagram are great digital marketing tools to get your current followers to pass referrals and mention your business to all of their friends online.
Producing small videos for your business is something you should start doing this year. Text based marketing on your website or social media, just doesn’t compete with the visual and engagement of video, especially when trying to market and selling of your products or services online. People are watching videos online more and more every year. They want entertainment and education. Videos are a great way to brand your company product and services.
Take a look as the performing video stats:
- 70% of consumers say that they have shared a brand’s video. (Wyzowl)
- 72% of businesses say video has improved their conversion rate. (Wyzowl)
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)
Content marketing through your website and blogging is continuing to be essential of digital marketing. The one thing that has been changing over the years is not just writing content, but to build quality, informative targeted content. Quality content helps with your website SEO. When informative content is sent to the right targeted people, it needs to include action items. This way you actually produce sales from it.
Most messaging apps are a new and interesting marketing resource that a lot of people have heard about, but most companies are not utilizing. Messaging apps can also be referred to as social messaging apps. Two of the larger social app platforms used is Facebook Messenger and WhatsApp. These new social messaging apps are able to allow companies to reach a broad or niche audience with specific personized texts. Many consumers that spend a lot of time online are said to likely return to your website if it has a form of chat or messaging. Over the next few years, more digital marketing through social messaging apps will be used by companies, including videos and interactive content.
Get Started So You Don’t Get Left Behind – Digital Marketing Strategies for Local Business
The digital marketing arena is moving fast, and it is difficult for small businesses to keep informed and keep pace. Start using video, interactive content, and voice search. They are more prominent every day. As consumers are becoming more tech savvy, they want brands and products from companies online, that make their consumer journey more enjoyable, easy, and quick.