A lot of small businesses are having a very similar problem during the recent months. COVID 19 or the corona virus pandemic is here and for some reason it just won’t seem to go away. Whether you believe in it or not, taking precautions as a community to keep our friends and family safe is probably a good idea.
According Yelp data about 60% of business closures due to the COVID 19 pandemic are probably going to be permeant. Most of those closures are restaurants and retail services with beauty and bar businesses trailing close behind.
Help our neighbors not close their doors during COVID 19
The answer is probably obvious and quite simple. Something you’ve probably heard throughout the pandemic. We need to support local businesses as much as we can. You know that bar you love? Get yourself out of the house, making sure to abide by any state-wide mask or social distancing order of course, and visit slash order food and drinks from them. McDonalds will survive without your business if you order from a local place instead.
Before hitting a super center, maybe check and see if any local shops might have the products you’re looking for. They will also survive without your business during COVID.
If you’ve been furloughed and can’t afford to buy anything, you can support small businesses by engaging with them on social media or helping to spread the word.
Local COVID 19 Laws
If your local legislation is passing laws that inhibit small businesses like bars but still let companies like Wal-Mart run basically without restriction, do what you can to involve yourself in the community. You can help your local government make better decisions. Maybe you’ll be the one who says, “Hey! Instead of just adding a blanket solution to prevent hysteria, let’s try something that makes more sense”
Struggling Small Businesses
If you are struggling as a business, there are a few things you can do to help keep you afloat if your online presence is a little lacking.
- Make sure your business information is up to date with COVID hours and information on Google My Business and any other local profile you might have
- Post on your website or social media about restrictions your location might have so your customers know what to expect
- If you’re running any specials during COVID, which you probably should, make sure to have those on both your website and any social media you might have
- If you’re offering any new products like masks or anything COVID related make sure that is front and center on your website.
Still curious about ways to help your business? Please leave a comment below with any questions you might have.
That’s all for this video. Have a great day!
Matthew is the President of Infront Webworks and is a New England native now calling Colorado Springs home. Matt attended The University of NH where he pursued a BS in Natural Resource Economics & Business Administration. Aside from Infront; Matthew has owned and managed two other online agencies based on the seacoast of New Hampshire and been a key player in multiple technology mergers & acquisitions. When he’s not bathing in technology, online marketing & business; he’s probably spending time with his wife and daughter, boating, skiing the trees, hiking or cooking..he is a foodie for sure!
