Industry leader Josh Bachynski had a hangout with Infront’s Craig Mount sitting in. Josh has 14 years of search industry experience, a PhD, has been featured on Moz through Whiteboard Fridays (including one of the top WBF’s for 2014), and to top it off has an upcoming Ted Talk about Google search. In this Hangout, Josh explores Google updates, his theories on the behind-the-scenes workings of the algorithms, and provides his unique insight into what websites can do to increase their quality factors.
Josh is a small business champion. His theory about Google measuring quality through web browsers and mobile devices overlaps with an existing UX theory Craig has been onboard with (and practices in his SEO strategies) for a while. Josh provides refreshing insight into why user experience should be the #1 factor for SEO strategy in 2015 in all markets, including local. In fact, a primary takeaway for the ma & pa shops reading- you can rank in the local algorithm. Switch your focus to positive interactions with your consumers and work every day to provide them with a seamless, friendly experience across all of your interactions with each other, including the digital ones.
Check out the Hangout below and be sure to follow Josh on Twitter- @joshbachyinski