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When to Hire a Marketing Agency

Dec 14, 2016, 10:12 AM | Published under Miscellaneous by Stephanie Hooper

Marketing Agency

Cost Effective SEO and Digital Marketing

Sometimes it can seem that the simplest way to handle things is to take care of them yourself. This may be true for most small tasks; doing your laundry, filling up the gas tank, and for those super self-sufficient souls, even taxes can be a DIY job. But when you’re juggling your managerial duties and desperately trying to have perfect control over every aspect of your business operations, the DIY approach quickly becomes overwhelming.

As you’re probably aware, marketing is key to driving sales and ultimately keeping your business healthy and afloat. Without customers, who are you selling to? Marketing is very important in this day and age especially because almost everyone has instant access to a small LCD or LED screen. These small, bright phone screens are walking advertisements, and if you’re not making a name for yourself in a certain market, then some other competitor is.

So many small business owners often wonder if everything can be a Do It Yourself job. More often than not, some help is better than none. This is especially true for marketing. So how do you know when it’s time to elicit some help from a professional marketing agency?

Sales Are Dead or Dying

When sales stop going up, it’s time to stop and think about hiring a marketing agency to change this. Even if you have a steady base of regulars, business is all about growth and if you’re not growing, you’re not bringing in any more profit. If you know you have a great product or service and that somewhere in your city, state, or world there is a market for it, then you should be able to get your product out into the hands that matter most.

If you’re attempting the marketing side of things on your own, you could be missing out on the professional insight that comes with hiring a team of experts who know marketing like the back of their hands. Many marketing agencies offer free first-time consultations; an offer you should gladly take advantage of. If they point out some flaws in your marketing attempts, it might be time to hire a marketing agency.

Marketing is On the Bottom of Your Priority List

Let’s face it. Multitasking is hard, and with only two hands and one brain, it’s near impossible to give equal focus and attention to everything on your to-do list if you’re throwing yourself at all facets of business at once. You’ve got a lot on your plate already, and your top tasks are the ones that keep your business thriving day in and day out.

Marketing is a time-consuming and strategic process that works primarily in the future as opposed to the present. Marketing is definitely just as important as any other aspect of business, but because it doesn’t have a “Right Now” priority, it can fall into a lackluster bin of neglect. But when you neglect the marketing side of things, it eventually affects your business all around and that can make your life all the more difficult. Rather than leave something on the “Later” or “Eventually” list, hire a marketing agency so that marketing can both help you alleviate some marketing stress and at the same time make it a number one priority so you can focus on other tasks.

You Might Not Be a Marketing Pro

Though it would be quite amazing to be a jack of all trades and do everything at a level of mastery, it doesn’t happen overnight. If you know your business and you know it well, just think how much easier life would be if you hired someone who lives and breathes marketing. Not only are you getting the best possible marketing strategy, you’re preventing the massive headache that comes along with the DIY business approach. By hiring a marketing agency, you’re ensuring that marketing is a top priority for your business. The experts will take care of things on your behalf, and you’ll definitely notice the difference.

Your Marketing Results Appear Random

Some things in life are random, like throwing a pair of dice and getting two sixes, but marketing is anything but random. There are proven strategies and techniques that undoubtedly increase sales or drive more traffic, so if the results of your marketing efforts seem to show no pattern or trends, you might just be doing it wrong. Of course, every marketing strategy requires a level of experimentation to fully realize the needs of your business, but a strategy is in essence a pattern of success.

 If you’re throwing a bunch of money into print ads but spending less time on your website blog, you might jump to the conclusion that the blog isn’t bringing in the business. A marketing agency looks at all aspects of marketing and carefully determines areas with room for improvement while implementing a strategy that is well-rounded and NOT random. If you’re getting mixed signals from your marketing results, it’s time to hire a marketing agency.

You’re Concerned about the Costs of Hiring a Marketing Agency

This is probably the most common concern business owner’s face when deciding whether or not to hire a professional marketing agency. However, hiring your own staff to do marketing in-house can quickly run a tab and before you know it, all your profits from your excelling marketing are going right back into the pockets of your expensive marketing team. For an all-around marketing approach, you’d need to hire an inbound marketing specialist, a content manager, editor, PPC specialist, graphic designer, and a social media manager.  All together you’ve basically started yet another business, but is that helping you in the long run?

Instead of doing marketing in-house, you can hire a marketing agency.  Not only will you be saving money in the long run, you’ll be hiring not just one person but a team of people to approach your marketing strategy head-on. 


About the Author

Stephanie is our SEO and Digital Marketing Manager at Infront Webworks. She has been in the digital marketing, web development and SEO industry for over eighteen years.  She has worked as a Director of Digital Marketing and has been a SEO and web developing consultant for every size company from the local small business to the global Fortune 500 company.

Digital Marketing Specialties include: digital marketing strategy, E-commerce, organic SEO, local SEO, advanced analytics, competitive research, social media strategy, content strategy, conversion rate optimization, voice search and structured data markup.

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