Tips for Using LinkedIn for Marketing Your Small Business
As a small business owner there are two marketing campaigns that are typically in your annual marketing campaign. One is social media and the second is local networking. Both of these marketing strategies are minimal cost. But more importantly get your brand out there and provides continuous promotion of your business. In this article we will talk about LinkedIn and how local businesses can benefit.
What Is LinkedIn
LinkedIn is a great tool for small business that want to do networking through a social media platform. Not only do you have a personal profile, but you have a business profile page. Which shares with everyone about your business, what your business is up to and drive more business 24-7. Not only can you post information about your business, but you can interact with questions/answers, educate and even post job openings. When considering using social media as a marketing strategy for your business, LinkedIn is considered the best option and should be predominately used on a weekly basis.
How To Market Your Business On LinkedIn
If you don’t have a LinkedIn profile, then that is the first step. Once you have your personal profile completed, you need to make your Business profile for your business. As a note, make sure you complete everything in the business profile, including your website. Remember, this adds a link to your website.
So now what do you do with your business page? First, start off by starting to follow all the people you know and others that you may find valuable. Then just start making posts about who you are and what your business does. This can be done with text, videos or images. Posting, responding and interacting consistently on a weekly basis is the basis for success on LinkedIn.
Posting and interacting on LinkedIn is a very important factor when you want to succeed in marketing your business in LinkedIn. As this is a social media platform, people don’t want to be sold and just see your company’s products of services. The most successful business that use this platform are not promoting their business 24-7. They do posting, reply to post and interact with people so that they get to know the real you.
Creating valuable content:
When creating content about your business product / services valuable content is key for the long run. It will help people read or watch (if a video) your content, but your authenticity is key factor that will make people connect with your brand and yourself on a personal level. There are two ways to produce this type of content for your LinkedIn page.
First, teach others about your services, so they can learn about what you do and how it may benefit them without being sold. They will actually feel like they are learning something and becoming more knowledgeable in this type of service. Share content by adding links to blog posts or website pages on your site with interesting videos.
Second, it is always fun to start a discussion with your network and then answer people’s questions. Make sure your discussion is one that you’re an expert in, so you can answer all their questions professionally. This sets you apart as a thought leader in your industry.
One key factor is not just posting information you’re your business page. Look through all the post form the people you are following. Then start liking and commenting on their posts. This will provide interaction and let them know that you care about what they are doing.
Benefits of Using LinkedIn
LinkedIn has a multitude of benefits for small business owners. First off it is free. It is a social media platform that you use for networking and sharing. You are able to teach others about what you do in your business and how it helps others benefit. You are able to grow your connections and business by interacting. It is a great way to network with others, while building personal and business relationships
Infront Webworks is a digital marketing company in Colorado Springs that helps business with their online marketing strategies. We are able to assist with social media set-up and management including LinkedIn and LinkedIn Advertising and other social media leads.