Case profile
The creators of Del-Immune V know what it is like to catch cold after cold. In 2003 they introduced a nutritional supplement to help the immune system protect the body against infections and acute and chronic immune conditions. Word of mouth, commercials and newspaper articles made it a doctor-recommended product, and thousands of customers worldwide could find and buy it online.
Then a costly redesign of the ecommerce site proved to be a challenge. Within three months of launch the site lost 70% of its traffic. Determined to find a trusted web development and SEO partner, they called us.
The challenge
Del-Immune V needed to recover fast from a redesign that had left these gaps:
- Ineffective ecommerce design and architecture.
- Lost credibility with Google because 301 redirects were never put in place.
- Loss of search engine optimization and keywords not carried over from the old site.
- Broken links and missing pages.
What we did
- Built a new, easy-to-use ecommerce site.
- Fully managed SEO program: top Google placement for keywords, comprehensive on-site and mobile optimization, site speed assessment and image compression, link building, search engine submissions and citation building.
- New and optimized content, content marketing and social signals.
- Paid Facebook advertising campaign.
- Ongoing training, troubleshooting and technical support.
The results
Over the course of a year, website traffic skyrocketed with nearly 200 keywords in the number one position. Overall traffic increased 1,059%, organic search traffic 1,491% and the Facebook campaign increased traffic 1,367%. 2018 revenue increased 55%.
The SEO work for Del-Immune V was nationally recognized as a finalist in two award programs: the 2018 Interactive Marketing Awards (Best Interactive Marketing, Retail/Ecommerce) and the 2018 Search Engine Land Landy Awards (Best Overall SEO Initiative, Small Business). See the later health and wellness ecommerce SEO case study.
“Our sales have increased year over year since we've been with Infront! They listen, pay close attention to detail and are very responsive.”