Denver St. Patrick’s Day Parade
Project Info
St. Patrick’s Day is always a fun time in Denver, CO. Each year, thousands of green-clad event-goers come together at the annual St. Patrick’s Day Parade to celebrate Irish culture and herald the start of spring.
As Denver’s largest cultural parade – boasting over 300,000 annual spectators and 150 parade participants – it’s critical to ensure an amazing experience. That’s why it’s supported by a nonprofit organization. For 55 years, volunteers have come together to plan, coordinate, and raise money to host year-round events, culminating with the parade day event.
Volunteers needed a year-round, robust website design to not only communicate with the public but help automate critical operations for the event. That’s when they contacted us.
Challenges
As a volunteer-led operation, members needed a robust communication tool. Their site was:
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Live only two weeks of the year
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Losing credibility with Google, due to inconsistent online presence
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Lacking functionality and userability
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Missing automation systems that are critical to operations
Solutions
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Build new, easy to use content management system
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Develop form functionality and application automation
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Work within a limited budget to keep the website live year-round
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Improve branding and use of graphic design
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Ongoing training, troubleshooting, Denver SEO, and technical support
Volunteers can now easily create, edit, preview, and publish great content on their website. Web forms capture valuable information on parade applicants, making it easier to connect and engage audiences with great customer experience.