Case profile
Trans Tech Auto & Truck is a family-owned auto repair business established in 1981. They know what it is like to have a car break down at the most inconvenient time: on vacation, passing through or earning a living. Making sure stranded drivers can find their 24/7 service on a phone is critical to the business.
Trans Tech seized the opportunity to use digital marketing as it became affordable for smaller businesses, but had difficulty finding the right partner. That is when they called us.
The challenge
Trans Tech was dealing with misinformation about the business online. Customers could not find the shop in search results or reach its reviews because of:
- A change of domain without 301 redirects in place.
- Hundreds of auto websites featuring the same content across the web.
- Poor on-site optimization.
- Broken links and missing pages.
What we did
- New and optimized content, content marketing and social signals.
- Fully managed SEO program: top Google placement for keywords, comprehensive on-site and mobile optimization.
- Site speed assessment, optimization and image compression.
- Link building, search engine submissions and citation building.
- Google Business Profile optimization.
The results
From November 1, 2016 to June 30, 2017, Trans Tech gained 3,948% in organic search traffic.
The shop's highest-value keyword, "transmissions", reached position two on Google, and Google Business Profile views and calls improved substantially.
The goal is top-of-page positioning for every transmission keyword. Before Infront, Trans Tech did not rank at all. The shop remains a client in our fully managed SEO program. See the follow-up auto repair SEO case study.
“Infront helped me understand how to be successful with digital marketing. Now I have customers taking time out of their day to share their review and let others know they can count on us.”