GOOGLE ADWORDS & BING PAY PER CLICK (PPC) MANAGEMENT

Infront Webworks is one of a select group of Google Certified Partners in the state of Colorado. As a Google Certified Partner, our team must stay up to date on the latest Google Adwords tools and products by passing Google-administered certification exams every 12 months. We use Google-monitored best practices to manage campaigns for maximum return for our clients, and we must maintain a minimum client load determined by Google.

If you are looking for an audit of your current Google Adwords or any other pay-per-click program, need a team of qualified professionals to mange your Adwords monthly budget, or just want consulting on how to get the highest return on investment (ROI) from your Adwords spend, Infront Webworks' marketing team is the perfect solution.

Setting and forgetting Google Adwords is a big mistake

Like many Google products, Adwords is constantly evolving and improving. If you are not constantly monitoring and improving your Adwords and other pay-per-click campaigns, you are likely not getting the highest conversions or return on investment. Our team tests yearly to maintain our Google Certified Partner status and we host multiple Google Hangouts to continually educate ourselves and our clients. In doing so, we employ the most recent and effective strategies to maximize performance on your Adwords and pay-per-click marketing.

When was the last time you checked your Google Adwords Keyword Quality Scores?

If your answer wasn't "within the last few weeks" or sooner, you are likely spending more than you need to. Every Adwords advertiser should know that with a higher quality score on your Adwords keywords, you can gain more exposure, increase your conversion, maximize your ROI, and lower your customer or client acquisition costs. A properly optimized Adwords campaign should enable you to improve your ad ranking and spend less than your competitor who is bidding more than you but has lower quality scores. Call and ask us how today.

Are you using Ad Extensions in your Google Adwords Campaign?

Ad extensions give consumers a greater reason to click your ad! They show extra information in your Adwords ad and provide additional features about your business. The reasons you want to be using ad extensions include:

  • Improved visibility: Ad extensions tend to improve your ad’s visibility. They often appear above the search results, rather than along the sidebar. If two competing ads have the same bid and quality, the ad with greater expected impact from extensions will generally appear in a higher ad position.
  • Better return on investment: Extensions can help improve the click-through rate (CTR) of your ads. More clicks means more customer traffic.

If you don't have an Adwords Specialist on staff, work with a team that does

Adwords is an extremely effective tool when properly implemented, but can be expensive if you are not utilizing it to its capabilities and monitoring its performance. Working with the Infront Webworks marketing team, you can be assured that every specialist who is working on your account is an expert who completed a Google-administered certification exam within the last 12 months and is regularly excelling at producing the best possible results.

For more information or a quote, please contact us today.

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