Competitor and junk clicks
Competitors, job seekers and the curious click your ads too. Without IP exclusions, audience rules and negative keywords, you pay for all of them.
Google Ads management · Flat rate, never a percentage of spend
Google Ads management that pays less to Google
Frustrated with what you pay per click, or with leads that never turn into customers? Our Google-certified PPC team takes over the account, plugs the leaks and rebuilds it around the quickest path to return. We outperform more than 80% of the accounts we inherit within 90 days.
- 80%+Of inherited accounts outperformed
- 90 daysTo measurable results
- 0Setup fees
- 6+ yrsAgency experience, every specialist
Are you wasting your ad spend?
Six ways accounts hand free money to Google
Google is the leader in online advertising, and an unoptimized account is a donation: poor leads, wasted spend and customers lost to competitors. Our job is better leads at a lower cost and an even playing field.
Broad match and no negatives
Broad match without a negative keyword list buys searches that have nothing to do with you. Search term reports tell the story, if someone reads them.
Poor bidding strategies
Smart bidding needs clean conversion data and the right goal. Set up wrong, it optimizes for the wrong thing at the highest price.
Ads that land on the home page
A visitor who searched for one thing and lands on a page about everything leaves. Dedicated landing pages routinely double conversion rates.
No conversion tracking
If calls, forms and purchases are not tracked, every decision in the account is a guess. Google's automation guesses too.
Set and forget
Google Ads changes constantly and so do your competitors' bids. An account nobody touches gets more expensive every month.
What management includes
Campaigns set to perform, then kept there
Every account gets a senior specialist, a strategy and weekly attention. Here is what that covers.
01Setup and tracking (8)
- Existing account audit
- Account structure and campaign build
- Google Analytics 4 and Google Ads linking
- Conversion tracking for forms, calls and purchases
- Google Business Profile and Ads linking
- Click-to-call setup
- Google Tag Manager and script installation
- Remarketing audiences and pixels
02Ongoing management (8)
- Advanced keyword analysis and expansion
- Negative keyword management
- Campaign, location, device and schedule targeting
- Bid strategy selection and management
- Ad copy writing and A/B testing
- Ad assets: sitelinks, callouts, calls, locations, prices
- Quality Score optimization
- Weekly campaign analysis and optimization
03Landing pages and reporting (6)
- Landing page creation and optimization
- Conversion rate optimization
- Monthly reporting dashboard
- Cost per lead and return on ad spend reporting
- Budget pacing and recommendations
- Monthly strategy meeting with your specialist
Local businesses
Google Ads or Local Services Ads? Usually both.
Local businesses have two paid programs on Google. They are bought, managed and billed differently, and most local companies should run both.
Google Ads
Pay per click. You choose keywords, write ads and send clicks to your landing pages. Works for every industry and goal, and you control everything.
Local Services Ads
Pay per lead. Google-screened badge ("Google Guaranteed" or "Google Screened"), shown above the regular ads for home services, legal, real estate and other local categories. We handle verification, profile, reviews and dispute of bad leads.
Running a local business? See our local SEO services for the organic side of the map pack.
Why Infront
What makes us a leader in pay-per-click management
- 1100% in house
Senior PPC specialists, SEO experts, designers and developers under one roof. Nothing is outsourced, and landing pages do not wait on a third party.
- 2No year-long contracts
Month to month. We know you will stay based on the results, not the paperwork.
- 3Six years minimum
Every PPC specialist has at least six years of agency-level digital marketing experience and is Google certified.
- 4Transparent
You see the account, the work and the numbers. We act as an extension of your team, from reporting to communication.
- 5Strategy first
Not generic, timeline-driven PPC. Everything has a purpose aimed at the quickest path to a campaign that pays for itself.
- 6Custom for your company
Every campaign and every goal is different. Your program is built for yours, from small business to enterprise.
Dr. Doug Weiss, Heart to Heart Counseling, on the results of working with Infront.
Infront Webworks has given our company amazing results. They have far exceeded our expectations and I wanted to thank them for their excellent work. We saw notable results quickly and they have continued to increase over the last year.
The first 90 days
Measurable results within 90 days
What happens after you hand us an account, in order.
Days 1 to 7: audit and tracking
Free account audit, then conversion tracking, Analytics and call tracking fixed before anything else. No decisions on bad data.
Days 8 to 30: rebuild
Account restructured, negatives added, match types fixed, ad copy rewritten, assets added and landing pages built for the top campaigns.
Days 31 to 60: optimize
Weekly adjustments to bids, keywords, ads and pages from live data. Losers paused, winners funded.
Days 61 to 90: scale
Cost per lead is down. Budget moves to what works, new campaigns and platforms are added, and you get the first full quarter report.
Flat-rate management
Plan your budget. We never profit from your spend.
Unlike most PPC agencies, our programs are flat priced, so you can plan your marketing budget and ad spend with certainty. A percentage-of-spend fee rewards the agency for spending more of your money. A flat fee rewards us only for results.
- Free review and PPC consultation before you commit
- No setup fees, no year-long contracts
- Increase sales, leads and calls; lower your cost per acquisition and cost per click
- Local and national campaigns, fully scalable
Google Ads management
Senior specialist, full setup and tracking, weekly optimization, landing pages and a monthly report. The fee depends on campaigns and platforms, not on how much you spend.
- You own the account and the data
- Month to month after the first 90 days
- Microsoft Advertising and Local Services Ads can be added
Results
Paid campaigns that grew leads, calls and sales
Documented client results across paid search, paid social and the organic work that ran alongside.
Government & law
+348%organic traffic
SEO and PPC Grow the Bottom Line for a Government Contract Firm
New users up 351% and sessions up 420% for Excell Consulting.
Read the case studyNon-profit
+286%more users
Facebook Advertising Grows a Non-Profit's Audience 286%
New users up 318% and sessions up 227% from targeted Facebook campaigns.
Read the case studyEcommerce
+48%online revenue
Ecommerce SEO Grows Revenue, Users and Page Views
Organic traffic up 46% for Arms of America with link building, citations and product optimization.
Read the case studyHospitality
+87%new users
SEO for a Casino Hotel Brings Visitors From Across the Country
Users up from 15,674 to 19,402 and page views up 124% for Triple Crown Casinos.
Read the case studyReal estate
+1,504%organic traffic
Exponential Growth for a Real Estate Agency During COVID-19
Goal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case studyMedical
+1,052%appointment requests
Content Marketing Grows a Medical Practice More Than 1,000%
Goal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case study
Google Ads questions
Frequently asked questions
01What ad budget do I need?
Enough to buy meaningful data in your market. Cost per click varies enormously by industry and city, so we recommend a starting budget after the free audit, based on the search volume and competition for your phrases, then scale it as the cost per lead proves out.
02Who owns the Google Ads account?
You do. We work inside your account through our manager account, so the history, data and conversion tracking stay with you if you ever leave. Agencies that hold accounts in their own name are holding your data hostage.
03How quickly will I see results?
Tracking and the first fixes go live in the first week. Most inherited accounts show a lower cost per lead within the first month and we outperform more than 80% of them within 90 days.
04Do you manage Local Services Ads too?
Yes. Local Services Ads are a separate, pay-per-lead program with a Google Guaranteed or Google Screened badge. For eligible local businesses we run both: Local Services Ads for the badge and the top-of-page placement, Google Ads for everything else.
05Do I need new landing pages?
Usually at least one. Sending paid traffic to the home page is one of the most common ways accounts waste money. Our designers and developers build landing pages in house, so they do not wait on anyone and they are tested like everything else.
06Will you also run Microsoft Advertising?
Yes. Microsoft Advertising often delivers a lower cost per click for the same phrases. We mirror and tune your winning Google campaigns there when the volume justifies it, and report both in one place.
Free review & PPC consultation
Stop handing customers to your competition.
Tell us about your business and what you spend today. We will audit the account, show you where the money is going and quote flat-rate management. No setup fee, no obligation.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404