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Empire Roofing and Restoration

Project Info

Empire Roofing and Restoration is known for being the trusted, honest and fair roofing and restoration company in Colorado Springs. Their company installs and services all types of roofing including asphalt, shingle or metal roofing for your home or business. They provide free estimates, quality installation, roof repairs, and excellent customer service. Empire Roofing also offers restoration services including 24-hour emergency services. Being in business for 28 years they are a well-established and trusted company, but they needed to make sure their online presence told the same story.

The roofing industry in Colorado Springs is highly competitive. To stay at the top of their game, their website needed to be up to date, modern, fast and well organized. They needed to give their visitors the best online user experience for their roofing and restoration needs.

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Challenges

The Challenge:

  • Highly competitive market
  • Their Site was slow.
  • The content management system they were using didn’t have the flexibility that we needed.
  • The site was outdated.
  • The content wasn’t well organized. It was difficult to find their contact information in case of an emergency.

Solutions

The Solution:

  • With the new website, we have more tools, more freedom and flexibility.
  • We were able to improve the site speed, caching, compression of html and images, minifying CSS and JavaScript files and other speed optimizations.
  • Over 700 SEO warnings were fixed, allowing a better SEO score on search results.
  • The site looks modern and competitive in today’s market. Which lends itself to trust and reliability. It has a fresh clean layout.
  • The user experience has improved with the new website with optimization for multiple devices, browsers and systems including mobile first indexing.  The content is organized and flows in a well thought out and simplified manner.  The contact information is simple and easy to find in case your basement is flooding or you need emergency board up services immediately. The free estimate request form is also easy to find and right on the front page.

Users can now easily find the service they are looking for. The contact form is noticeable along with the contact information for the company. The website is inviting and helps to establish trust while providing the best user experience with site speed, ease of use, and organization.

The Result