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When talking with clients about increasing their Search Engine Optimization, one of the biggest things we recommend is increasing the amount of backlinks, or inbound links, associated with their site. But why? Are backlinks really that important?
The answer is yes. In order to rank well in Google results, you need both good “on-page” and “off-page” factors. The “on-page” factors would be things such as title tags, meta descriptions, and alt attributes. The “off-page” factors are backlinks. The quality, amount, and relevance of those links affect your own site rating.
But what is a backlink exactly? A backlink is simply a link that is directed towards your website. There are two ways to receive backlinks from another site. The first is through “Black Hat” links, which we do not recommend. These are links coming from sites that have nothing to do with a specific product or service, but are simply created for reciprocal link exchange. This used to be a popular way to boost your online presence, but recently Google has started punishing those websites that utilize this for search engine optimization. Read more about why Black Hat links do more harm than good to your website.
“White Hat” links come from quality sites that have some sort of relevance to the content on your own website. Look for sites that have higher page rank and authority. Googlebot takes this into account when indexing, which will result in higher engine rankings for your own website. In terms of SEO, this is exactly what we want to see.
Backlinks help boost your website’s credibility and search engine optimization, but remember it is not the quantity of backlinks, but the quality that matters to search engines.