Is WordPress the best option for your website?
Once upon a time, making a handcrafted website required a knack for coding. Now, anyone can make their own website using WordPress. WordPress is an open-source tool that gives anyone the ability to manage content with ease. In fact, many famous bloggers, celebrities, and even some Fortune 500 companies use WordPress as their online publishing platform. It may very well be the fastest and least expensive way to get your business on the Internet.
If you own a business, you probably fall within two categories:
1.) You don’t have a website, but you know you need one.
2.) You have your website, but it’s not up to its full potential.
If you fall within either group, Infront can help you tremendously by developing a WordPress site for your business. WordPress is not the simple blogging platform it used to be. The program has evolved throughout the years into an adaptable Content Management System (CMS). While creating a simple blog is still well within WordPress’s capabilities, it now allows users to create versatile mobile applications and websites.
What’s So Special About WordPress?
The common misconception clouding WordPress is that it’s nothing more than a blogging platform. For writers, this is great. For businesses, the appeal may not be there. However, WordPress is much more than a blogging platform. Over the years, WordPress has evolved into a completely customizable content management system (CMS).
WordPress can be as simple or layered as you need it to be. This is probably why WordPress powers some of the most influential people on the Internet. Big brands that are using WordPress include Time Magazine, Disney, CNN, Facebook, Google, eBay, and many more. It’s a powerful platform that does not require the work of a thousand mad scientists to keep it from crashing and burning.
Open Source = Free
This means that anyone can use the source code and modify it. There are well over a couple thousand WordPress themes and tons more plugins available for use. Any website is free to utilize and/or modify WordPress as they see fit. All you need to do is make and register a domain and acquire web hosting.
The wonders of opensource are boundless. Opensource is largely based on community contribution, and it seems that there are plenty of people who work to see that WordPress continues to improve and grow. Anyone can write patches, plugins, and create themes to better the WordPress experience. When you decide to use WordPress, you join a supportive community.
Fast and Easy Setup
WordPress is the quickest way to get your website going. Millions of people use WordPress, and every day more and more are joining the ranks of this growing super community. WordPress is in many ways made “for the people, by the people.” If you’re looking for the fastest and least expensive way to get your business on the INternet, WordPress is a good place to start.
From installation to more in-depth training on WordPress, there are literally hundreds of tutorials and resources that can get your WordPress website looking sharp. If you’re a business owner who simply does not have the time to learn everything valuable hidden in WordPress, consider hiring a professional web designer.
A professional web designer can take your WordPress website and make it conform to your brand in a way that makes you stand out to users and search engines. A professional web designer knows everything WordPress has to offer and will incorporate any tool or plugin that will make it easier for you to meet your online business goals.
Easy Customization
Before the days of WordPress, making a non-standard website visually appealing as well as fully functional was a headache for anyone who was not a programmer. One mistake could create unreadable text or a wonky image. With the power of WordPress themes, website owners can have functionality and aesthetics all in one.
For starters, there are already thousands of free templates ready for use. If you’re a photographer, there are themes designed to showcase your work. If you’re an online store, there are themes made for eCommerce. Whatever industry you’re in, there’s a theme to fit.
Within each theme are a thousand possibilities. Options panels allow you to change the colors, backgrounds, logos, and more. Plug-ins allow you to fully optimize your website with ease.
WordPress and Search Engines
WordPress is made to impress and is made up of high-quality code that search engines value. The themes are created with SEO in mind. Available plugins also make it much easier for website owners to track their SEO efforts and manage their websites.
It also lets users know automatically when updates of WordPress are available. WordPress also allows users to set up automated backups so that you never have to worry about losing anything.
All Media Types
WordPress is actually more than just words. The easy-to-use control panel allows users to upload images, videos, and audio tracks in a variety of formats. You can integrate them into your pages before publishing them so you see exactly what a visitor would see if he or she ran across your page.
You can easily embed clips from other websites or social media profiles allowing for a holistic integration of all your marketing platforms. There are plugins that allow you to incorporate social media buttons on any page. The options are endless.
WordPress is more than a blogging platform. It is a fully-functional CMS that gives you the power to customize your website with ease. Rather than waste time and money “Starting from scratch,” use the system that has worked for thousands of successful companies and business owners worldwide.
For assistance on building a website using WordPress, please contact the web development team at Infront Webworks today.
Matthew is the President of Infront Webworks and is a New England native now calling Colorado Springs home. Matt attended The University of NH where he pursued a BS in Natural Resource Economics & Business Administration. Aside from Infront; Matthew has owned and managed two other online agencies based on the seacoast of New Hampshire and been a key player in multiple technology mergers & acquisitions. When he’s not bathing in technology, online marketing & business; he’s probably spending time with his wife and daughter, boating, skiing the trees, hiking or cooking..he is a foodie for sure!
