Case profile
This small retirement community in Colorado has multiple locations and specializes as a family-style alternative to larger facilities. Being competitive in the market while catering to the specific needs of the client was key to the organic results.
The challenge
Small cottage-style communities rarely show up for "assisted living" searches dominated by large operators. The campaign had to make the community's family-style approach the reason people found it, and give each location its own local presence.
What we did
- Keyword strategy that pairs competitive assisted living terms with the community's differentiators.
- Location pages and local SEO for each cottage.
- Content written for families comparing care options.
- On-page optimization and technical fixes.
- Review and citation work for local trust.
The results
Users increased 200%, sessions 196% and organic traffic 97%. More assisted living SEO case studies.
