Category page optimization
Category and collection pages are where most shoppers land. We target the terms buyers use, write useful category copy and structure the pages so they rank.
Ecommerce SEO services
Ecommerce SEO that brings shoppers to your products
Your customers start on Google. Our ecommerce SEO team optimizes your category and product pages, fixes the technical problems that keep large catalogs from ranking, and builds content that brings in buyers, not just browsers.
- 1,657%Organic traffic growth for a health and wellness store
- 48%More online revenue for a firearms accessories store
- 3xMore organic new users for a custom knife retailer
- 25+Years helping businesses grow online
What ecommerce SEO includes
Everything that gets your products found
Selling online is a different discipline from ranking a service business. Our team has worked with hundreds of online stores, from small shops to large catalogs.
Product page optimization
Unique titles, descriptions and copy for your products, so they stand out from the manufacturer text every other retailer uses.
Technical SEO for large catalogs
Site speed, crawl budget, duplicate content from variants and filters, faceted navigation, pagination and canonical tags, handled so search engines index the pages that sell.
Product schema & rich results
Product, review, price and availability markup that earns star ratings and rich results in search and helps your listings get the click.
Google Shopping & Merchant Center
Clean, optimized product feeds and Merchant Center setup, so your products can appear in Google Shopping and free product listings.
Content that brings in buyers
Buying guides, comparisons and how-to content that answers the questions shoppers ask before they buy, and links them to the right products.
Technical SEO for online stores
Large catalogs need more than good product copy
The bigger the store, the more ways search engines can get lost in it. We fix the problems that keep good products from ranking.
Site speed and Core Web Vitals
Image compression, caching, script clean-up and a CDN, so product pages load fast on every device.
Duplicate content
Product variants, filter combinations and copied manufacturer descriptions resolved with canonical tags, consolidation and original copy.
Faceted navigation
Filters for size, color and price that help shoppers without creating thousands of near-identical pages for search engines to crawl.
Site structure and internal linking
A clear path from your home page to categories to products, so authority flows to the pages you want to rank.
Out-of-stock and discontinued products
A plan for pages that come and go, so you keep the rankings and links they earned.
Platform migrations
Moving to a new platform or redesigning your store without losing the traffic and revenue you already have.
Ecommerce SEO experts
A team that has grown online stores for decades
In business for more than 25 years, Infront's SEO specialists have ranked stores selling everything from supplements to custom knives. We work on Shopify, WooCommerce, BigCommerce and custom platforms, and our own development team builds ecommerce websites, so we know how stores work under the hood.
- Senior, in-house specialists. Nothing is outsourced
- No limit on the number of keywords or products we optimize
- Work prioritized by the revenue it can bring in
- Real-time dashboards and a monthly meeting with your specialist
ShopifyWooCommerceBigCommerceCustom platforms
Ecommerce SEO case studies
Online stores, measurable growth
EcommerceAward
+1,657%organic traffic
Infront Rescues a Faltering Health and Wellness Ecommerce Company
Revenue up 55% in six months for Del-Immune V after a rescue rebuild and managed SEO.
Read the case studyEcommerce
+48%online revenue
Ecommerce SEO Grows Revenue, Users and Page Views
Organic traffic up 46% for Arms of America with link building, citations and product optimization.
Read the case studyEcommerce
+212%organic new users
Over 3x More Organic New Users Year Over Year
Top-three rankings for key knife maker names and an indexing fix for a specialty store.
Read the case studyEcommerce
+100%more users
Shed Builder Doubles Traffic With Ecommerce SEO
New users up 103% for an online shed builder after product optimization and link building.
Read the case studyEcommerce
+35%organic new users
35% More New Users in 90 Days Compared to the Previous Period
Spam pages removed from the index and real pages ranking again for an online store.
Read the case studyManufacturing
+108%new users
Over 50,000 New Users From a Year of Successful SEO
100,746 new users vs 48,535 the prior year for a plastics manufacturer selling online.
Read the case study
Real-time reporting & transparency
See what SEO is doing for your sales
Rankings are only half the story for an online store. We track the traffic, transactions and revenue that organic search brings in, so you can see exactly what your SEO is returning. Every ecommerce program includes:
- Real-time dashboards for rankings, traffic, transactions and revenue
- Ecommerce tracking set up and checked in Google Analytics
- Keyword reporting for your categories, products and brands
- A monthly meeting with your specialist: last month's work and results, next month's plan, your questions answered
Ecommerce SEO programs
Built around your store
Every store is different: its platform, its catalog, its competitors. We start with a preliminary audit of your store and recommend a program sized to your market and goals.
- Organic SEO for your categories and products
- No limit on the number of keywords we optimize
- Preliminary audit and consultation are free
Ecommerce SEO tips
An ecommerce SEO checklist
Eight things any online store can start on this month. When you want them done properly, across your whole catalog, that is what we are here for.
- 01Write your own product descriptions
Manufacturer copy appears on hundreds of other sites. Original descriptions give Google a reason to rank yours.
- 02Optimize category pages first
Category pages target broader, higher-volume searches than single products. Give them a clear title, useful copy and good internal links.
- 03Research the terms shoppers use
Look for the words people search when they are ready to buy, including brand, model, size and "best" or "vs" searches.
- 04Keep URLs clean and consistent
Short, readable URLs for categories and products, without session IDs or endless filter parameters.
- 05Add product schema
Price, availability and review markup helps your listings stand out with rich results.
- 06Make the store fast on mobile
Most shoppers browse on their phones. Slow pages lose both rankings and sales.
- 07Handle out-of-stock pages carefully
Keep the page live with alternatives when an item is coming back, and redirect it when it is gone for good.
- 08Earn reviews
Product and store reviews build trust with shoppers and give your pages fresh, unique content.
Ecommerce SEO basics
Frequently asked questions
01What is ecommerce SEO?
Ecommerce SEO is optimizing an online store so its categories and products rank in search engines and bring in shoppers who are ready to buy. It covers keyword research, category and product page optimization, technical SEO for large catalogs, product schema, content and links.
02How is ecommerce SEO different from regular SEO?
Online stores have problems most websites do not: hundreds or thousands of product pages, duplicate content from variants and filters, products that go out of stock, and manufacturer descriptions shared with every other retailer. Ecommerce SEO handles those at scale and focuses on the searches that lead to sales.
03Which ecommerce platforms do you work with?
Shopify, WooCommerce, BigCommerce and custom platforms. We work within your platform's strengths and limits, and our development team can help when a change needs code.
04Should I focus on category pages or product pages?
Usually both, but category pages often come first. They target broader searches with more volume, and strong category pages pass authority down to the products in them. We prioritize based on where the most revenue is waiting.
05How long does ecommerce SEO take?
Technical fixes and better titles can show results within weeks. Rankings for competitive category terms usually take three to six months to build, and larger catalogs take longer. We start with quick wins so you see movement early.
06Can you help with Google Shopping?
Yes. We set up and optimize Google Merchant Center and your product feed, so your products are eligible for Google Shopping and free product listings. Paid Shopping campaigns are available through our Google Ads team.
Free ecommerce SEO audit
Want more shoppers finding your products? Start here.
Send us your store's website and the products that matter most. We will check your categories, products and technical setup, then recommend an ecommerce SEO program sized to your market.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404