Case profile
SEO for this bed and breakfast was instrumental to its bookings and bottom line. For a boutique, intimate B&B we started with a user-friendly website and on-page SEO built on a strategic keyword portfolio. Once the keyword mapping was complete, we focused on two areas: local maps and organic search. Building a referral network of hotel directories, along with consistent directory inclusions, earned backlinks and pushed traffic, nearly doubling it.
The challenge
Booking sites outrank almost every independent inn for its own city plus "bed and breakfast". The inn had to win in the map pack, where travelers look at photos and reviews, and build enough authority to rank organically for its neighborhood and the attractions nearby.
What we did
- User-friendly website with on-page SEO from launch (see the website case study).
- Strategic keyword portfolio and page mapping.
- Google Business Profile and map pack optimization.
- Hotel and travel directory network for referral traffic and links.
- Consistent directory inclusions for citations.
The results
Sessions increased 105%, users 91% and new users 91%, and the inn fills more rooms through direct bookings. More travel and leisure SEO case studies.
