Case profile
The client came on board to rank in the top three map pack positions in the major cities of New Jersey, New York and Connecticut. We built location landing pages optimized for the services provided and targeted to each city, with supporting SEO implementations. Within a couple of months the company was ranking in top map positions in the cities it wanted. Organic new user traffic increased because rankings in regular search results rose at the same time.
The challenge
A service company covering three states cannot rely on a single address. Each major city needed its own relevant page and local signals, without creating dozens of thin, duplicate pages that search engines ignore.
What we did
- Location landing pages for each target city, each with unique service content.
- Map pack optimization for the multi-state service area.
- Service-specific on-page SEO.
- Citations and local signals for each market.
- Year-over-year tracking of organic new users and sessions.
The results
Organic new users increased 48.57% in 90 days compared with the prior year, organic sessions 39% and US-location new users 49%, with top-three map positions in the target cities. More home services SEO case studies.
