Case profile
This long-standing Chicago law firm needed better organic traffic to generate more leads. For years it had mediocre placement. The firm came to us to increase keyword rankings across its state. We optimized every main navigation page for long-tail keywords and other SEO implementations so the firm would rank for the variations of the keywords that mattered. The strategy grew traffic and lifted the firm's local map pack positions to the top three for several searches.
The challenge
Chicago legal searches are among the most competitive in the country. The firm's main pages targeted only the broadest terms, where it could not win, and ignored the many specific variations where it could. Local map results were an untapped channel.
What we did
- Long-tail keyword research for each practice area.
- Main navigation pages optimized for keyword variations.
- Local SEO to win top-three map pack positions.
- Technical and on-page improvements across the site.
- Year-over-year tracking of organic users and sessions.
The results
Organic new users increased 48.73% in the last 90 days compared with the prior year, organic users 46% and organic sessions 31%. More attorney SEO case studies.
