The Y is a nonprofit like no other. For nearly 160 years, they’ve been listening and responding to their communities through youth development, healthy living and social responsibility.
The Y was getting ready to launch the final phase of their international brand awareness campaign. Each region was supplied with digital advertising and marketing opportunities for regional directors to place in local markets. Unfortunately, not all of the local Y associations were ready for this final leap. Associations from across the state came together to identify online marketing gaps and discover cost-effective solutions to help them boost their local campaign efforts.
That’s when they called us. Together, we leveraged the buying power of a regional network of associations to build a state-of-the-art digital marketing toolbox to boost their performance. Teams all across the state now enjoy working on our easy-to-use interface and built-in workflows.
The Y needed to boost their digital performance and find solutions for the following gaps:
Websites were not mobile-responsive
Each association was using a separate vendor, getting varied results
Content management system was difficult for staff to understand, requiring constant training and troubleshooting
Outdated content and search engine optimization
Lack of digital marketing and content strategy
Design multiple mobile-responsive websites perfected to brand guidelines
Content marketing strategy, keyword development and site map
Centralize multiple sub-branded websites from varying regions and associations in one content management system
High functioning multi-user content management system with drag and drop features
Ongoing training, troubleshooting and technical support
Year-round maintenance package and CMS updates
