The Y is a nonprofit like no other. For nearly 160 years, they’ve been listening and responding to their communities through youth development, healthy living and social responsibility.
The Y was getting ready to launch the final phase of their international brand awareness campaign. Each region was supplied with digital advertising and marketing opportunities for regional directors to place in local markets. Unfortunately, not all of the local Y associations were ready for this final leap. Associations from across the state came together to identify online marketing gaps and discover cost-effective solutions to help them boost their local campaign efforts.
That’s when they called us. Together, we leveraged the buying power of a regional network of associations to build a state-of-the-art digital marketing toolbox to boost their performance. Teams all across the state now enjoy working on our easy-to-use interface and built-in workflows.
The Y needed to boost their digital performance and find solutions for the following gaps:
Websites were not mobile-responsive
Each association was using a separate vendor, getting varied results
Content management system was difficult for staff to understand, requiring constant training and troubleshooting
Outdated content and search engine optimization
Lack of digital marketing and content strategy
Design multiple mobile-responsive websites perfected to brand guidelines
Content marketing strategy, keyword development and site map
Centralize multiple sub-branded websites from varying regions and associations in one content management system
High functioning multi-user content management system with drag and drop features
Ongoing training, troubleshooting and technical support
Year-round maintenance package and CMS updates
Today, YMCA marketing teams across the state of Colorado are creating and managing content faster and easier than ever before with inline drag-and-drop editing, requiring no help from an internal web team. Multiple digital and mobile properties are housed in one content management system – making it easier to connect with YMCA members and deliver consistent experiences across the web, email, mobile and social media. Teams are excited to ensure in-depth training to regional teams, content quality and governance with approval workflows, granular permissions and version history.
“As a nonprofit, it’s important to find the right fit for your team. InFront truly helped us come together to harness our resources and optimize our digital marketing campaigns.”
Want to start your own project? It is easy to get the ball rolling. Either request a quote with our simple online form or call us at (719) 577-4404. Easy as that!
Have an existing site that needs updating, or you are starting from scratch? Do you have a difficult problem that needs solved? We have 24 years in the biz. We can handle it!
Custom website development services including API and third party application integration.
BILLING: (719) 577-4404
FAX: (719) 630-7073
