Some questions have answers that are definitely either right or wrong, while others are more about your own process or philosophy on a topic. Please answer as honestly as possible, and if you do not have a solid answer, give it your best guess.

Please note: this is not an open-book quiz. Searching the internet for answers will be considered cheating. (Plus, if you are applying for this job, you should already know this stuff!)

Good luck!

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1. What is a robots.txt file's main purpose?

2. What is Domain Authority and Page Authority?

3. What is an .htaccess file and how do you use it?

4. What is a rel canonical link used for?

5. What is the difference between white hat and black hat SEO?

6. What is noindex, nofollow?

7. How do you optimize a web page? (URL, title tag length, description length, H1 frequency, H2-H6 purpose, image optimization, schema integration, internal linking)

8. What are good links for SEO?

9. How does blogging play a role in SEO?

10. What are some of the most important on-page factors for search engine rankings?

11. What are some of the most important off-page factors for search engine rankings?

12. What are all the different ways you can optimize for mobile and the technical requirements?

13. How does social media play a role in SEO?

14. What are 404 errors?

15. What are 301 and 302 redirects? When should you use each?

16. How do you check rankings for SEO?

17. How do you find broken external links pointing at your website?

18. What would you do if you saw a client got a spike in 404 errors in Google Search Console?

19. How would you test to see how Google can see content on a page?

20. What is HTTPS, how do you switch to HTTPS, and why is it important for SEO?

21. If your website has issues that Google doesn't like, where would you be able to get notifications about this?

22. What is different about getting a Google Business Profile ranked as opposed to a normal HTML page?

23. What are your favorite SEO tools?

24. What are some of your most successful SEO projects?

25. How would you handle a hacked website?

26. What is anchor text?

27. How do you optimize video for SEO?

28. What do you specify in video markup?

29. How would you define "success" in SEO?

30. What is a Google product feed?

31. How would you determine who the top three competitors of a client are?

32. What are 3 attributes of a product feed?

33. What's the most effective thing you've ever tried for SEO, or your proudest moment?

34. What are mobile usability errors and how do you fix them?

35. What are the most common page speed issues?

36. What kinds of reports would you give a client to prove to them that your SEO efforts are succeeding?

37. How do you build client relationships?

38. How do you determine which keyword phrases you want to optimize a website for?

39. Last question: are there any questions you have for us, or anything else you'd like to say?

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