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What is Social Bookmarking and Why Does it Matter With SEO

Aug 6, 2019, 10:41 AM | Published under Search Engine Optimization , Social Media by Brett Barney

What is Social Bookmarking


There are over 1.8 billion websites on the internet. If you want your business found online, you must use every tool available.

The first step is to improve your Search Engine Optimization (SEO). That's because better SEO equals a higher rank on results pages. When your company appears at the top of search results it's easy for consumers to find it.

Proper social bookmarking on a regular schedule can help your SEO. But what is social bookmarking? And how does it improve search results?

Social bookmarking is bookmarking a web page on your browser to read later. But it is so much more than marking your place. Social bookmarks let web users keep track of your content.

The social bookmarks tell search engine algorithms that your content is valuable. Social bookmarking increases your authority and credibility. That improves your ranking on keywords related to your business.

Read on to learn why social bookmarking should be part of your marketing strategy.

What is Social Bookmarking?

If you ever sent a link to a website to a friend, relative or colleague you used social bookmarking. Social media is a great method for social bookmarking. Twitter and Pinterest are the most popular for this.

Social bookmarks save information online, not on your device. That means you can access it anytime and anywhere with an internet connection.

There are specific social bookmarking tools. They're web-based. People use them to search, gather, and organize content that interests them.

Social Bookmark Benefits

Social bookmarking is an effective way to build your online presence. When you add social bookmarks to the web it helps search engines understand your site.

Faster Site Indexing

Search engines need constant information on every website. The information helps rank the sites. They collect the data by crawling the web for information and updates. When Google updates and stores the data it's called indexing. 

Social bookmarks help Google bots find and understand your content. It speeds up the indexing process. The search engine finds and ranks your content faster than if no bookmarks existed.


When your content appears on a bookmarking site it creates a backlink. The link leads back to the original website. These are high-quality backlinks.

Legit backlinks are a big part of achieving page one rankings on search engines. Social bookmarks boost your domain authority. Higher authority makes ranking well or relevant industry keywords easier.

Website Traffic

Increase traffic to your website

A social bookmark can boost traffic to your site. The bookmarks you set on your browser can't do that.

A social bookmark doesn't have a direct effect on ranking, but it can increase traffic. When your content appears on a social bookmarking site people follow the link to your site. If the information is engaging, it can lead to thousands of new visitors each month.

Social Signals

Google counts social bookmarks as social signals. They help search engines decide how popular your brand is with the public.

Content that drives thousands of people to your site increases your domain authority. Higher authority equals higher rank.

Backlinks, faster indexing, social signals, and traffic are great for SEO.

Bookmarking Is Better Than a Browser

Most social bookmarking sites organize tagged items. Users can browse based on popularity, topic, politics, news, tech, sports, and more. You can save websites and send the link to your friends. 

You have search capability, too. View what other people bookmark using the search tool. A social bookmarking site is a smart search engine.

Social bookmark tools are web-based. You can save a new bookmark on your desktop, then access it later from your phone or tablet. Sign into your account from any device and you'll find everything you added and updated.

Your social bookmarking account is always up-to-date.

Best Practices

Like everything you do on the web, there are best practices that lead to better results. Here are things to consider when using social bookmarking to improve SEO.

Choose Quality Sites

Spend your time and efforts on respected sites. Take a look at the suggestion in the next section. Don't waste time on low-authority sites. In fact, posting on questionable or spammy sites can hurt your domain authority. A low domain authority means a reduced ranking in search engine results.

Always Complete Your Profile

Claim your profile on every social bookmarking site you use. Add complete information about your company. Be consistent across the internet. Clear, concise, and complete information helps search engines index your site.  

Engage With Your Audience

Don't fill out your profile and disappear. Social bookmarking sites operate like social media platforms. Interact with other users and take part when possible.

Social bookmarking works best when you're active. Don't try to be everywhere. Choose one or two core social bookmarking sites and stay connected to them.

Aim to be a steady, long-term user. Put in place a workable strategy that adds new social bookmarks on a weekly basis.

Social Bookmarking Sites

Best sites for Social Bookmarking

Now that you know social bookmarking sites are useful, how do you choose the right ones? Below are some useful platforms for a social bookmarking strategy. 


Yep, Twitter. You may not think of it as a social bookmarking site, but it is. Most people use Twitter to post links, content, and images they want to revisit. It's an excellent platform for sharing links and engaging with your audience.


Pinterest has an average of 250 million monthly users as of September 2018. About 80 percent of users are female. 


StumbleUpon, a well-known social bookmarking site, is now Mix. The more you use the intuitive site, the more it learns what you like. That means users who like your content will see more of it.


Delicious is a content discovery site. Users can follow and subscribe to brands and other users.


Digg is a high authority site. If your content is popular enough to land on the front page, expect tons of traffic.


There's something for everyone on Reddit. The very popular site has rules, so be aware. Users generate a list of bookmarks when they comment, upvote or downvote content.


Facebook is known for constant changes to its algorithms that reduce organic reach. Yet, the right post can still generate major traffic.


Tumblr is a popular microblogging network. The short-form blogs allow users to post multimedia content. 

Get Expert Help With Your Social Bookmarking

Now, when someone asks "What is social bookmarking?" you can tell them why it matters for SEO. It began as a way to exchange information between friends. Today, it's a powerful and intelligent search engine.

If you need expert advice on social bookmarking contact the pros at Infront Webworks. Call today for a free consultation and quote.

About the Author

Brett started his career in digital marketing over 6 years ago and has a total of 16+ years of experience working in the computer industry. Website development, graphic design, programming, hardware, software, spreadsheets, and digital process automation are just a few of the skills he still employs in his current role at Infront Webworks. His love for all things digital seems to be boundless. He even leverages technology to write and produce music…… Well, if you can call it that.

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