icon of a briefcaseProject

The YMCAs of Boulder Valley, Pikes Peak Region and Pueblo

We help them help their communities

The Y is a nonprofit like no other. For nearly 160 years, they’ve been listening and responding to their communities through youth development, healthy living and social responsibility.

 

The Y was getting ready to launch the final phase of their international brand awareness campaign. Each region was supplied with digital advertising and marketing opportunities for regional directors to place in local markets. Unfortunately, not all of the local Y associations were ready for this final leap. Associations from across the state came together to identify online marketing gaps and discover cost-effective solutions to help them boost their local campaign efforts.

 

That’s when they called us. Together, we leveraged the buying power of a regional network of associations to build a state-of-the-art digital marketing toolbox to boost their performance. Teams all across the state now enjoy working on our easy-to-use interface and built-in workflows.

 
icon of a puzzle pieceThe Challenge

The Y needed to boost their digital performance and find solutions for the following gaps:


  • Websites were not mobile-responsive

  • Each association was using a separate vendor, getting varied results

  • Content management system was difficult for staff to understand, requiring constant training and troubleshooting

  • Outdated content and search engine optimization

  • Lack of digital marketing and content strategy

icon of a flagThe Solution

  • Design multiple mobile-responsive websites perfected to brand guidelines

  • Content marketing strategy, keyword development and site map

  • Centralize multiple sub-branded websites from varying regions and associations in one content management system

  • High functioning multi-user content management system with drag and drop features

  • Ongoing training, troubleshooting and technical support

  • Year-round maintenance package and CMS updates


Today, YMCA marketing teams across the state of Colorado are creating and managing content faster and easier than ever before with inline drag-and-drop editing, requiring no help from an internal web team. Multiple digital and mobile properties are housed in one content management system - making it easier to connect with YMCA members and deliver consistent experiences across the web, email, mobile and social media. Teams are excited to ensure in-depth training to regional teams, content quality and governance with approval workflows, granular permissions and version history.

 
“As a nonprofit, it’s important to find the right fit for your team. InFront truly helped us come together to harness our resources and optimize our digital marketing campaigns.”
icon of a starThe Result
responsive-design-ymca

Ready to get started?

Want to start your own project? It is easy to get the ball rolling. Either request a quote with our simple online form or call us at (719) 577-4404. Easy as that!

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A range of solutions

Have an existing site that needs updating, or you are starting from scratch? Do you have a difficult problem that needs solved? We have 24 years in the biz. We can handle it!

View Our History

Services we provided to The YMCAs of Boulder Valley, Pikes Peak Region and Pueblo

website-development service

Website Development

Custom website development services including API and third party application integration.