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Fundamentals of META Tag Optimization

Aug 19, 2019, 16:27 PM | Published under Search Engine Optimization by Stephanie Hooper

Learn how to do Meta Tags properly


Developing a condensed description of your subject for your website can be a difficult task. But generating immediate interest is what will set you apart. An enticing and engaging meta title and meta description will attract attention and make people curious to learn more.


Meta Tag Optimization for SEOWhen clients are looking for a product or service they will focus on what interests them and catches their eye. Search engine results may find your site quickly but it also needs to draw people in. With an effective title tag and up to 320-character meta description, you can quickly grab people’s attention.

When search engine results are displayed there is a Meta Title and directly underneath each is a brief description. These are Meta Tags. Creating them for each of your website pages with the right title and description will encourage people to click to your website.  With well-planned META tags there is also a greater chance of them coming to you first, before they move further down the list to find another company that catches their eye.


Wording is KEY! The most important keywords should be as close to the beginning of your title and description as possible. Google and other search engines results assume that the most important words and information are at the beginning. The first thing that your viewers should see should also be exactly what they are searching for.

The title and description tags function as a beacon to draw people’s eyes and encourage them to find out more. It is also the hook that sparks their interest. Sometimes it is the smallest details that make the biggest impact.

Creating Effective META Tags

  Meta Tag optimization for beginners

From there you need to craft a title and description that encapsulates what you are trying to either say in a piece of text or condense the description of your company or service into one or two sentences or 320 characters.  Creating the language for successful META tags is both a skill and an art.

Stand Out

 Standing out will help develop your brand. It is not enough to say for example “I sell shoes” but rather expanding to something more substantial like “brand name leather shoes for the whole family”. Position your words and give them the impact they deserve.

If you get the formula right, you should notice an immediate impact in the number of visitors. Now you just must ensure that the rest of your content meets the expectations set by your title and description tags. At the end of the day, it is a tool to draw people in, how you keep them there is up to you! 

For more assistance on your websites On-Site SEO Optimization, contact Infront Webworks today.

About the Author

Stephanie is our SEO and Digital Marketing Manager at Infront Webworks. She has been in the digital marketing, web development and SEO industry for over eighteen years.  She has worked as a Director of Digital Marketing and has been a SEO and web developing consultant for every size company from the local small business to the global Fortune 500 company.

Digital Marketing Specialties include: digital marketing strategy, E-commerce, organic SEO, local SEO, advanced analytics, competitive research, social media strategy, content strategy, conversion rate optimization, voice search and structured data markup.

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