Case profile
Over 18 months of on-site and off-site SEO, the school's Google rankings for its defined keywords moved significantly to page one. The increase in first-page rankings produced an 89.86% increase in organic traffic, with organic visitors rising from 9,363 to 17,777 in a six-month period year over year.
The challenge
Families research schools for months before applying and compare programs, outcomes and reviews. The school's pages ranked on page two and three for the searches that matter, which in practice means they were not seen at all.
What we did
- Defined keyword set covering programs, grade levels and the school's region.
- On-site optimization of program and admissions pages.
- Off-site SEO to build authority.
- Content supporting admissions questions.
- Monthly rank tracking against the defined keyword set.
The results
Top-ten rankings increased 1,365%, user traffic 82% and sessions 85%. Organic visitors grew from 9,363 to 17,777. See our SEO services.
