Case profile
This project was still in its early stages when the numbers were recorded, and it already showed promise. The company was new and started with no ranking keywords. After one month of local SEO, organic SEO and technical cleanup (404 errors, content structure, readability and more), the site reached the first page in a highly competitive niche.
The challenge
Mortgage keywords are dominated by national lenders, comparison sites and banks. A new local company has no authority and no history. The only route in is local: being the lender people in Colorado Springs find on the map and for the long-tail questions national sites do not answer.
What we did
- Local SEO: Google Business Profile, citations and local content.
- Technical cleanup of 404 errors and crawl issues.
- Content structure and readability improvements on loan program pages.
- Keyword targeting for local and long-tail mortgage searches.
- Rank tracking to prioritize the next round of pages.
The results
Within one month the site went from zero keywords on the first page to 28. Sessions increased 180% and new users 150%. More financial SEO case studies.
