Case profile
The client wanted SEO on a newly built website for veterans. The directory-style site benefited from an effort that included fixing website errors, a solid plan built on a fully customized keyword portfolio and page mapping, and local directory inclusions that helped propel traffic.
The challenge
A brand-new directory has no authority, no history and hundreds of nearly identical listing pages. It had to be technically clean from day one, structured so each category could rank, and connected to the local community it serves. See the website build that preceded this campaign.
What we did
- Technical error cleanup on the new site.
- Customized keyword portfolio for veteran-owned business categories.
- Page mapping so each category page targets its own searches.
- Local directory inclusions for citations and referral traffic.
- Ongoing optimization as listings were added.
The results
New users increased 57%, users 54% and the site gained roughly 1,500 additional visitors, a healthy return on SEO for a new directory. More staffing and directory SEO case studies.
