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Make Sure You're Equipped for Online & Offline Sales

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In today’s market, omnichannel retailers (those who offer more than one channel for processing orders) are far more successful than those who opt to sell either off or online alone. That’s why you need to be sure that you’re equipped to fulfill orders on multiple platforms. Here are some invaluable tips to help you succeed as a small business retailer in a world where the internet dominates.

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Content Marketing Statistics that Marketers Should Know, but Don’t

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Marketing statistics that marketers should know but dont. As with every industry, marketers need to stay abreast of data that can help them survive in the digital landscape of marketing, and especially content marketing.

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INFRONT WEBWORKS TOP SEO SERVICE PROVIDER IN THE UNITED STATES

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Infront Webworks a web strategy, web design, and SEO company from Colorado Springs, Denver, has earned a rank among the market leaders of the United States. Infront Webworks a web strategy, web design, and SEO company from Colorado Springs, Denver, has earned a rank among the market leaders of the United States.

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How Advertising Affects Behavior

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Most consumers don't go out of their way to find ads (unless they’re remarkably memorable and worth sharing).

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How Has Technology Changed Traditional Marketing

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The ways in which businesses reach consumers has changed drastically since the “Mad Men” days of traditional marketing. What once depended less on data and more on psychology and creativity now relies on both in order to work well. Marketing is no longer limited to billboards and print ads

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How Marketing Differs for Different Generations

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There’s no denying that generation gaps can create barriers between the young and the old, the Baby Boomers and Gen X, the traditionalists and the progressives. But for marketers, strategizing based on age group can prove to be tricky. As technology improves, more generations are becoming multi-platform.

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How Television Advertising Affects Your Online Presence

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t has been said that one must see an advertisement seven times before making the decision to buy. Now, we live in a time where the advertisement trail is not so linear.

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Optimizing Your Website to Rank for Multiple Locations

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Learn how to get higher rankings and more visibility for your locations.Over the course of my career, I have worked with a number of medium and large sized businesses with locations across the United States. Today, I’m going to share with you a few of the things I learned about optimization, both onsite and off, when it comes to multiple locations.

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What is Google's Adwords Quality Score?

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Google Adwords is undoubtedly a great way to maximize Return on Investment (ROI) online. Advertisers and marketers do not have ...

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Pros & Cons: SEO vs. AdWords

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When it comes to SEO versus AdWords (PPC) the “right” choice is not as simple as it may seem. These two seemingly independent options share some surprisingly similar characteristics.

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Infront Team Certifies in Google's 5pecialist challenge

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Infront Webworks SEO and marketing team is always striving to keep it's team on the cutting edge of best practices, which is why ...

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Do Mobile Ads Really Work to Drive Revenue, Traffic, and Leads?

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Adwords Pay Per Click mobile advertising is most certainly not a silver bullet but done efficiently with a focus on generating leads ...

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On Site Optimization for E Commerce Websites

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On site optimization refers to the work done on a website so that it ranks more favorably in the search engine results pages (SERPS) for keywords related to that website. It is an important process for all websites, but it is particularly detrimental to ecommerce websites because whereas other websites may only be used as a tool to simply broadcast information about a business, the website of an e commerce business is the lifeblood of that business.

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Guide to putting your Colorado Springs business on Google Search & Maps

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Step-by-step guide to putting your Colorado Springs business on Google Search, Google my Business and Maps.

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How to Improve Your Online Marketing Today

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While some strategy implementations, like a streamlined website, are must-haves, they take time. Here are some practices to help you improve today.

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Google Updates AdWords Again

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Earlier this month saw the decision by Google AdWords to take down the close variants option, which caused a lot of ripples in the digital marketing community.

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How To Add A 'Like Us On Facebook' Button To Your Website

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So you have a website, and you want to promote your Facebook page on it. Good move. There are many benefits to promoting your company Facebook page. You can promote your new products, your news, and sales events to all the people who like you. You can also steer traffic to your website, and it’s just good for brand awareness.

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Native Digital Advertising

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Native advertising is the term used to describe the act of displaying ads to consumers while they are in the context of the product/service being advertised. One example is airing a LeBron James shoe commercial during an NBA game. In this way the advertiser is not only being less intrusive to the audience, but is also catching the maximum number of relevant audience members, which is LeBron James fans. So it’s a double-positive for the advertiser: they are being less annoying, while being more relevant to the audience.

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Success of Melody Fusion

When Infront Webworks began working on Melody Fusion's digital marketing in October 2013, we knew this was going to be a fun, satisfying and successful project.

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Does Your Website Suck?

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Earlier this week, I gave a talk at a Business Growth Summit that I titled "Beyond SEO: What to do with Your Website Visitors." It was a really fun event and I had more people attend my session than I expected, which was great. I shared a lot of information during the presentation, and had a videographer record the entire talk, but that won't be ready for a few days. So in the meantime, I wanted to post here a checklist that I shared with the audience at the talk: a checklist to help you make sure your website doesn't suck.

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