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Social Media Marketing for Business

May 4, 2017, 09:24 AM | Published under Search Engine Optimization by Chris Wallace

Integrating social media marketing into your search engine optimization strategy is essential for your company’s success. It’s 2017, and this is probably old news, but it bears repeating.


Companies still aren’t grasping the importance of maintaining a strong social media presence and are losing customers and potential sales as a result. And whether you’ve been in the game since Facebook opened its doors to business pages or you’re still on the fence contemplating your social media debut, it’s time to step up your game.

Social media marketing is critical

For businesses of every size, a strong social media presence is critical to business growth and capturing new audiences through advertisements and customer engagement. While it may have once seemed like a flash in the pan strategy, customer service through social media is here to stay.

Your company’s online reputation is of utmost importance, and maintaining a consistent image in person, online, and across social media platforms helps you to stay consistent and boost your reputation. Not only is the content you post important for maintaining your image, but the way that you interact with your customers - if you interact with them at all - solidifies your stake in your corner of the market.

Organic web presence

Because of the diverse and ever-changing landscape of social media marketing and interaction, the way you play the media matrix has deep impact on your overall web presence. Not only is your reputation at play, but your entire vibe, from the way you handle an irate customer to the types of promotions that you offer for loyal followers, is built or deepened by your social media presence.

With the Internet landscape being overrun by bots and keyword stuffed nonsense articles, generating an organic presence in your corner of the worldwide web is essential to getting noticed. And customer interactions generated through social media presence are key to unlocking this genuine presence that says “hey, we’re here and we want to help you with [insert company mission here]”.

Build customer loyalty

Customer loyalty and lifetime value are hotly debated and discussed topics in the marketing world. But the question begs an answer: how do you attract customers and keep them coming back to your products and services?

There are obviously many and varied responses to this query, but understanding what your target market needs is definitely at the top of the list, regardless of your industry and product. And what better way to engage with your customers’ wants and needs than by networking with them on the platforms that they interact with on a daily basis.

Not only do conversations and buzz topics generate discussion and give you insight to your customers’ preferences, wants, and dislikes, but access to their raw demographic data presents you with a whole new array of information that can help you to make better marketing decisions.

Through targeted marketing that directs your company ads and information to customers within a set group of demographic factors, you can connect with an even broader audience than ever before. Making these connections and following through are two huge ways to boost site traffic and sales.

Where do these factors take you?

So your social media presence can help you build a great reputation, strengthen your organic presence, and connect with your customers for new insights, but why does that matter?

As we mentioned, improved site traffic and sales are clear benefits of a healthy social media strategy. But along with your improved presence among customers, you can also build customer loyalty and attract fans by taking advantage of vertical search options, like Google My Business and Google Maps, which rewards businesses that have a genuine online presence and good reviews from local customers.

Getting featured in the Google My Business “snack pack” will absolutely boost your web presence and solidify your dominance among your local market. A well-targeted website that speaks to a strong knowledge of customer desires and needs is just the ticket for getting clicks and sales.

You guessed it: your online optimization and connection-making associated with your social media presence is key to developing the ideal web presence.

Investing in social media presence

Are you thinking about how great social media marketing sounds, and also dreading the extra effort and time-commitment that it’ll add to your already full schedule? If so, you’re not alone. Social media content strategy and marketing takes time and know-how. From understanding what your followers want to see to curating content for relevant posts, almost every business owner could use some expert help.

Investing in your social media presence is an investment in the future growth of your company. Reaching out for expert help with social media management frees you up to do the things that you love most, without spending hours on creating posts and mulling over customer conversations.

Contact Infront Webworks today for information on how social media marketing can help your business maximize your online presence and organic website placement.  

About the Author

Chris has been in the internet marketing industry for almost two decades and experienced the internet revolution known as the dotcom boom. She developed her first website in 1999 programming straight HTML code and realized she was hooked on this newest innovation, the World Wide Web. She has provided successful SEO and web design consulting both independently and as a part of SEO marketing agency teams for the past 18 years. 

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