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Home > Digital Marketing

Category: Digital Marketing

Artificial Intelligence in SEO: Is AI Required for Success?

Artificial Intelligence in SEO: Uses, Impacts, and Pitfalls

Matthew Palis Wed, 22 Feb 2023 No Comments

Artificial intelligence (AI) is transforming almost every industry, including content marketing and search engine optimization (SEO). A 2021 report by the American Marketing Association in

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SEO RFP Process: How to choose the right SEO agency.

How an SEO Request for Proposal (RFP) Helps You Choose the Right SEO Agency

Allan Todd Thu, 22 Sep 2022 No Comments

When your in-house SEO team needs support, what’s the first thing you do? If you didn’t already have a regular SEO agency on call, you’d

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is the google digital marketing and e-commerce professional certificate worth it

Is the Google Digital Marketing and E-Commerce Professional Certificate Worth It?

Matthew Palis Tue, 30 Aug 2022 No Comments

Do you want to start a career in the growing field of Digital Marketing and E-Commerce, but you don’t have the education or experience? The

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SEO job opportunities

SEO Job Titles: Roles You Can Get in the Industry

Allan Todd Tue, 14 Jun 2022 No Comments

Whoever said search engine optimization (SEO) was dead didn’t know what they were talking about. When COVID-19 hit, most industries had to lay off employees

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business marketing videos

Should I Shoot My Business Marketing Videos Myself?

Matthew Palis Thu, 10 Mar 2022 No Comments

Should I Do my own business marketing videos?  I mentioned this in my other post about Video Marketing for Small Businesses. Unless you are already

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Why You Should Use Video Marketing for Small Business

Why You Should Use Video Marketing for Small Business

Matthew Palis Fri, 04 Feb 2022 No Comments

Why You Should Use Video Marketing for Small Business Video marketing for medium to small businesses doesn’t have to be as expensive or complicated as

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click through rates and how to improve them

How to Improve Your Click Through Rates CTR

Matthew Palis Tue, 28 Sep 2021 No Comments

How good are your current click-through rates (CTR)? Should they be better than they are now? Have you ever thought about what constitutes a decent

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What is SEO Reporting and Why Do You Need It?

SEO Reporting: What it is and why you need it

Allan Todd Wed, 14 Jul 2021 No Comments

What is SEO reporting and why do you need it? What is SEO Reporting? Why do I need SEO Reports? Why are they important? What

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What Are Qualified Leads

What Are Qualified Leads, and How Do You Get Them?

Allan Todd Sat, 08 May 2021 No Comments

What are Qualified Leads? It’s no secret that developing an effective lead conversion strategy is a difficult task. This is particularly true if you’re marketing to people

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thinking and results feedback loop

A Scalable Strategy to Create Content Loops

Matthew Palis Fri, 26 Feb 2021 No Comments

Content Loops – A Scalable SEO Strategy for Sharing and Distribution Content is the king of your marketing initiative. Yet if nobody shares a great

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