If you are new to digital marketing and the different types of digital marketing, it can be very daunting however to put simply we are in the digital age. All the terminology and technical nonsense can easily confuse someone. However, with digital marketing campaigns it provides business owners large or small with the ability to easily track and measure results in order to make accurate business decisions.
The top 5 categories of online marketing:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Pay Per Click Advertising (PPC)
- Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Search engine optimization (SEO) is more important than ever in today’s competitive market. What SEO does is help get your business optimized for major search engines such as Google & Bing. SEO helps rank keywords that help your business get conversions have better visibility and rank higher on search engine result. Most people don’t go past page 1 on search results so this is essential to any digital marketing strategy. SEO is not a quick fix this is a long-term strategy and focuses on bringing in organic traffic.
Some of the benefits of SEO:
- Helps customers find your business quickly
- Generates new leads
- Boosts online traffic
- Improves search engine rankings & placements for keywords
Search Engine Marketing (SEM) is one of the different types of digital marketing
SEM or Search engine marketing is one of the most cost-effective ways to grow your business quickly in a competitive market. Generally, SEM is defined as a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising such as PPC. Both SEO & SEM work extremely well together.
Some Benefits of SEM:
- Boost online traffic, improve search engine rankings, and generate quality leads
- Deliver promotional messages to highly targeted audiences
- Use real-time information and trackable data to optimize pay per click advertising performance
- Reduce costs and maximize advertising budgets
Quality content not only drives people to your site, but it also helps them pull the trigger. A common misconception is that if your website looks good that it will convert and be set up for success. This style of marketing is a bit different the others this is more providing valuable content. Actively posting new blogs offering guidance to your users, images, & videos that attract users causing them to engage is one example of content marketing.
Some benefits of Content Marketing:
- More on-site content
- Higher Visibility on search engines
- Higher domain authority
- More referral traffic
Pay Per Click
Pay per click is a form of paid advertising on search engines like Google & Bing. It is a fast way to rank at the top of a page search results using a bidding or paid means. Google Ads is an example of one the platforms you will use to advertise on Google. You are charged every time someone clicks on your ad, this is why it is called pay per click. Cost per Click can vary for different keyword’s, so you want to ensure your ads are optimized to have a high-quality score which increases placement and reduces cost per click. This is the fastest way to rank for more competitive keywords.
Some Benefits of PPC:
- Track campaigns with complete transparency
- Increase website traffic and sales
- Results are easy to track and measure
- Your brand can enter quickly
Social Media Marketing (SMM)
Social media marketing is the process of growing your business via social media platforms such as Facebook, Twitter, & Instagram. You can market organically or by using paid advertising. Businesses use SMM to grow their following and to reach a new pool of potential customers. Having Social Media accounts will greatly benefit you and/or your company.
Some Benefits of SMM:
- Increased brand awareness
- More inbound traffic
- Higher conversion rates
- Improved brand loyalty
Check out some of our blog posts if you want a deeper look at any of the above types of digital marketing tactics.
And thanks for reading!
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