Marketing Trends after Lockdown
The COVID-19 Lockdown affected so many businesses worldwide. Businesses are still calculating losses and will be trying to recover for quite some time.
We have put together a list of some of the most effective marketing trends post pandemic to help your online business after lockdown in the post lockdown world.
Changes in Voice Search
With the fear of germs and social distancing in effect, people are conducting more voice searches because it is safer not to touch any device.
This is a habit that increased during the pandemic and will probably continue to do so.
Long Tail Conversational Keywords
Look at your keyword list and include any long-tail conversational keywords. They are three and four keyword phrases which are specific to what you are selling.
These are the best keywords to rank for because people searching for these long-tail keywords know exactly what they want to buy and are ready to make their purchase.
Let us say you are selling Jeep tours at various locations in Colorado Springs. Since your audience is based off tourism, you might want to rank for Colorado Travel. But that has some tough competition to rank for. And they might not be looking for anything to do with Jeep Tours.
But People searching for Jeep Tours Colorado Springs or Garden of the Gods Jeep Tours are looking for something specific and are ready to make their purchase today.
Focus on question type keywords and answers to help your business after lockdown
Make sure to focus on question type search queries. If you don’t have a FAQ page, it is now time to consider one.
For Example:
- How long do your jeep tours last?
- How early should I show up for my jeep tour?
- What should I wear on my jeep tour?
- What can I expect during the jeep tour?
- If there is inclement weather during my jeep tour what happens?
Q & A Schema or FAQ Schema
After your FAQ page is posted on your website, Q & A Schema or FAQ Schema should be applied. FAQ Schema can be used on any page that has a list of questions and answers on any topic. Learn more info about schema.
More Online Experiences
When the pandemic hit and lockdown ensued, most retailers moved everything online or added to their customer’s online experiences.
- Takeout and Delivery Options
- Virtual Tours
- Video Product Reviews
- Online Appointments
- Online Consulting
If you are not offering these experiences you should be. Check into your competition and see what other businesses are doing in your niche.
Make sure you are offering an equal or better customer experience. People are starting to return to work while wearing masks. But don’t miss the online experiences that will help your potential customers choose you.
Short Term Commitments
With lockdown, we learned that completely unexpected things might happen to change your decisions and long-term plans.
With the uncertainty going on right now, people want simpler solutions and short- term subscriptions vs. long term commitments.
Again, this is time to investigate your competition. Learn what they are offering and do something better. Something that will help you to stand out from the crowd.
Buy from local business during lockdown
Supply chains have been disrupted due to lockdown. There are many businesses out there that are searching for local suppliers with better offers and lower prices.
Start a PPC Campaign to attract those leads.
Use keywords and create offers dedicated to that new avenue that has opened up.
Travel Plans Have Changed
People are staying closer to home. They are opting for local travels vs. going overseas. Take advantage of this trend.
If you sell hot tubs, offer information about making the perfect Staycation.
If you are a travel agency, add local tourism options. Market to people in Colorado that are looking for things to do locally that won’t involve huge crowds of people.
Address Guidelines and preventitive health measures
Stay up to date with COVID Guidelines and health measures. Talk about them on your website.
Address people’s concerns. Let them know that you care about their health and their business. Tell them about the measures taken with your business that indicate your willingness to keep them safe.
These can include implementing policies and practices for social distancing and social distancing markers.
Other policies about sanitation, hands-free technology, temperature screening, health checks, conducting hazard assessment of the workforce, and PPE equipment for employees.
The Lockdown affected so many businesses globally. We hope this list of the most effective marketing trends will help businesses adjust after the Covid-19 lockdown.
