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The Infront Blog

301 Redirects: How and Why To Use Them

10/17/14 at 02:26 PM | by David Matine

A 301 redirect is an operation typically done by an SEO or web developer to permanently give one page or site the benefit of another page or site’s SEO rankings. An example is if your company decides they need a new website. In order to keep the old website’s rankings in search engines, which brought in visibility, business, and revenue for the company they would place a 301 on the old site. What this does is it tells search engines to treat the new site like the old site, and to place the new site into any instance where the old site might normally show up in the SERP (Search Engine Results Page).

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Google’s Panda 4.1 Update: Who Will It Affect?

10/07/14 at 02:04 PM | by David Matine

Google updates its search algorithm several times throughout each year. Some updates are more significant than others, and the latest one, known as Panda 4.1, is one of the more significant ones. Here are the details.

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Google Ends Authorship

09/03/14 at 04:43 PM | by David Matine

For two years Google offered "Authorship" to the writers among its user base, which provided a portrait of the writer that was sometimes featured next to the writer’s article in the SERP (Search Engine Results Page). The anticipation behind this effort was that if there was a portrait of the author next to the article more people would click on it, so this was a way to reward authors who participated in the effort.

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Google Updates AdWords Again

08/26/14 at 03:01 AM | by David Matine

Earlier this month saw the decision by Google AdWords to take down the close variants option, which caused a lot of ripples in the digital marketing community.

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AdWords Discontinues 'Show Close Variants' Option

08/16/14 at 05:00 PM | by David Matine

Google recently took away the option for Search Marketers to deselect the option to “show close variants” for their keywords within the campaign.

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Misuse of Google Authorship

08/06/14 at 04:12 PM | by David Matine

I'm an internet marketer, and every once in a while I am amazed at the things other internet marketers say, particularly about Google. They say things like, "This decision Google made appears to only apply to external sites." Appears to? So you’re saying you don't know?

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Matt Cutts Answers SEO Questions at SMX Conference

07/15/14 at 02:47 PM | by David Matine

Here are eight highlights from the Q&A session with Matt Cutts from the SMX Advanced 2014 conference.

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2014 Google I/O Highlights

06/27/14 at 03:08 PM | by Dan Orley

This week, Google held their annual I/O event. Here's the highlights.

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What Is SEO, And How Do You Do It?

06/24/14 at 03:34 PM | by David Matine

For the novice, the total beginner, the guy or gal who’s trying to get a grasp on what SEO is, and how you do it I have laid out the following description, starting with a basic definition: Search Engine Optimization is the work that is done on and off your website in the pursuit of gaining higher ranking for it in search engines such as Google, Yahoo, and Bing.

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5 Ways SEO Can Help Your Website

06/16/14 at 02:32 PM | by David Matine

Ultimately all SEO efforts are done with the same goal in mind: to increase the number of relevant visitors to a website. However, below are some of the best ways to do that.

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Improve the Display of Your Search Results with Schema

06/11/14 at 03:12 PM | by David Matine

Schema is a useful procedure that tells search engines what the items on your webpage are so that they can more easily be accessed by users who are searching for them. It’s a great tool that works seamlessly as an extension of the HTML language on your webpage, and is conveniently recognized by all search engines.

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Apple WWDC 2014 Weekly Round-Up

06/06/14 at 02:27 AM | by Dan Orley

Apple's WWDC 2014 was this past week. Here's a high-level view of what they announced, highlights of the announcements and how it will (supposedly) make your lives easier.

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Google's Best Practices for SEM and SEO

05/28/14 at 08:26 AM | by David Matine

What we learned from the latest Google Partners webcast

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Google Panda 4.0 and Other Weekly News

05/23/14 at 04:21 PM | by Dan Orley

Gogole Panda 4.0, Google Fiber, and the Surface Pro 3

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Does Social Media Help Drive Traffic To Your Website?

05/20/14 at 02:02 AM | by David Matine

Matt Cutts, Google’s head of the Webspam team, announced earlier this year that Google does not give special consideration to social media signals as part of its search algorithm. This basically means that when Google is figuring out which website to put at the top of the organic search result, for a specific search term, that it does not give special consideration to how many people have ‘Liked’ a Facebook or Twitter post with a related keyword.

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How To Add A 'Like Us On Facebook' Button To Your Website

05/16/14 at 02:56 PM | by David Matine

So you have a website, and you want to promote your Facebook page on it. Good move. There are many benefits to promoting your company Facebook page. You can promote your new products, your news, and sales events to all the people who like you. You can also steer traffic to your website, and it’s just good for brand awareness.

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What Language Should My Website Be In?

05/12/14 at 04:46 PM | by David Matine
cultures

Some companies have clients all over the world who speak many different languages. What language should the company’s website be in? Today, Google has published their recommendations for international website in their webmaster central blog.

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Apple to Buy Beats Headphones, Bump up the Release of the iPhone 6 and Hire a New Expert

05/09/14 at 03:01 PM | by Dan Orley

Apple has been in the news a lot this week. Learn about their newest acquisitions and some interesting company movement.

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What A Content Management System (CMS) Is, And Why You Want One

05/08/14 at 01:43 PM | by David Matine

Anyone who is interested in a new website, whether it’s the owner’s first or fifth, should be aware of Content Management Systems (CMS).

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Tech Round-Up Week Ending 5/2/2014

05/02/14 at 04:36 PM | by Dan Orley
seo tech round-up may 2, 2014

Vine launches a proper website, Microsoft fixes it's big Internet Explorer boo-boo (yes, even on Windows XP), Snapchat makes itself less snappy (and more chatty) and a Google + executive jumps ship.

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Google AdWords Tips And Tricks

04/24/14 at 02:49 PM | by David Matine

Here are a few basic ways to improve the quality of your Google AdWords campaign.

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What is SEM, What is SEO, and Which is Better?

04/21/14 at 04:10 PM | by David Matine

SEM (search engine marketing) refers to paid advertisements on SERPs (search engine results page). The most widely used platform for SEM is Google Adwords, and it works by website owners paying Google directly to have the ad for their website placed higher on the SERPs for search terms. SEO (search engine optimization) refers to the work that is done to a website directly (to the code), as well as indirectly (through creating or negating affiliation and links with other websites) in order to naturally rank higher on SERPs, without paying the search engine.

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Tech Round Up Week Ending 04/18/2014 Featuring US Airways' Insane Twitter Week

04/18/14 at 02:18 PM | by Dan Orley

Here's your Tech Round Up for the week featuring: Google Glass Sales, US Airways on Twitter, Apple working with Shazam and Yahoo trying to make money (kind of).

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How to Delete Duplicate Google Plus Pages

04/17/14 at 05:07 PM | by David Matine

Recently, I took all day to work on cleaning up duplicate Google plus pages for our clients. Specifically, I was trying to gain access to all duplicate and unverified google plus pages to either delete them or to verify and optimize them.

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Managing AdWords Bids and Budgets

04/14/14 at 01:29 PM | by David Matine
AdWords Budgeting

How to set your budget, bid on your keywords, and manage your account in AdWords.

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