The Infront Blog
SEM (search engine marketing) refers to paid advertisements on SERPs (search engine results page). The most widely used platform for SEM is Google Adwords, and it works by website owners paying Google directly to have the ad for their website placed higher on the SERPs for search terms. SEO (search engine optimization) refers to the work that is done to a website directly (to the code), as well as indirectly (through creating or negating affiliation and links with other websites) in order to naturally rank higher on SERPs, without paying the search engine.
Here's your Tech Round Up for the week featuring: Google Glass Sales, US Airways on Twitter, Apple working with Shazam and Yahoo trying to make money (kind of).
Recently, I took all day to work on cleaning up duplicate Google plus pages for our clients. Specifically, I was trying to gain access to all duplicate and unverified google plus pages to either delete them or to verify and optimize them.
Here's your tech round-up for the week ending 04/11/2014. This week features news topics including the Heartbleed Flaw, Google Rumors, Twitter's new look and more!
We now have validated confirmation that every business should have an effective online presence. Today Parago released the results from a very interesting study that reveal the overall shopping habits of 5,000 Americans from all different socioeconomic backgrounds, and from all areas of the country during the 2013 holiday season. The majority of participants, however, were college-educated, married adults who were employed full-time.
Native digital advertising is an advertising strategy that has been picking up popularity, and for good reason.
Infront Webworks’ Wednesday blogs focus on Colorado businesses and how an online strategy could help improve their digital presence. This week’s business is Brewer’s Republic, a small bar on N. Nevada Avenue that is doing what a lot of Colorado Springs bars should be doing: Highlighting a heavily rotating tap of Colorado beers.
In 2013 I was invited to interview for a Search Engine Analyst position for a security company who was having problems in the search engine results page (SERP) for all major search engines. There were a lot of links pointing to negative claims about the company, mainly from two sources: an article written with blatant bias against the company, which was surprising because it was from an otherwise reputable news website, but also from users in the comments section of almost every single press release published on behalf of this company. They were just blasting the company in every article they could find about them on the web.
For this year's St. Patrick's Day Parade in Denver, CO the directors of the event decdided to redisign the website for the event, and give the public a more user-friendly experience while finding information about it. But when they turned to Infront Webworks it became clear that we could do much more that simply give them a website.
Pioneer Sand, the nation's largest landscaping material supplier, approached Infront about building a new website for them, and we were happy to comply!
Does a new Google Algorithm update replace the last one?
The short answer to this is, “no”. Not only does the new update not replace (it typically ads too it) the old one, we don’t always get all ...
When Infront Webworks began working on Melody Fusion's digital marketing in October 2013, we knew this was going to be a fun, satisfying and successful project.
I use Facebook a lot to stay in touch with friends and relatives. I'm perfectly content to share photos, status updates, check-ins, etc on FaceBook, but my lady friends and relatives keep jumping onto Pinterest to share their likes and interests. Not only do they pop in and out to share things, but they spend LOTS of time "pinning" and viewing "boards". I kept feeling left out. So I created a Pinterest account to see what all the hoopla was about. Here are some of my thoughts and observations about Pinterest and how it might be used as a marketing tool.
Long tails aren't just great assets for dogs and other animals. They are EXTREMELY useful for successful search engine marketers. This post explores just what a long tail is, and why it's so good.
Ok, we're a tech company, so we're not talking about strangely colored trees on the world's longest river, but we are talking about something that is just as interesting to our client and to our web development team. This story tells of our approach to solving the problem of importing Amazon's products into the SiteWorks ecommerce database to save time and money in creating a great website.
We are happy to announce that we are moving office locations! We've been searching high and low across Colorado Springs and found a great spot on the North East side of town on Academy Blvd. You may be familiar with the location: we'll be on the second floor of the north building in the Emerald Plaza office complex, right across the street from the Target near Montebello/Academy, and right next door to the "Texas T-Bone Steakhouse."
I've been writing blog posts on and off since 2009, and it's been a fascinating experience. I've watched as I've seen how blogging is an acquired skill; one I've become better at over the past year or so. I've learned how to pick better blog post titles than when I first started, and I've learned how to chop complicated ideas into (I hope) fairly concise posts that summarize an issue or concept quickly and in a simple manner. And I've watched as the traffic on the websites I blog on have jumped with organic search traffic because of it.
Earlier this week, I gave a talk at a Business Growth Summit that I titled "Beyond SEO: What to do with Your Website Visitors." It was a really fun event and I had more people attend my session than I expected, which was great. I shared a lot of information during the presentation, and had a videographer record the entire talk, but that won't be ready for a few days. So in the meantime, I wanted to post here a checklist that I shared with the audience at the talk: a checklist to help you make sure your website doesn't suck.
I recently watched a video called "Steve Jobs: The Lost Interview," which has some never-before-seen footage of an interview with Steve Jobs from 1995. I must say, I have watched dozens, or maybe hundreds of hours of Steve Jobs' talks, keynote presentations, interviews, and more, and I think this one stands out among many as what may be the most valuable.
It's interesting for a few reasons. For one, it was recorded after he had left Apple, when he was the CEO of NeXT Computer and Pixar. It's also interesting because of the predictions he makes way back in 1995 that were absolutely right on the money, particularly regarding the Internet.
This is part two in a series of three blog posts called "The Melody Fusion Story." We are excited to announce that we have finally launched the Melody Fusion website! It's an online band promotion website where musicians can create a free account to spread the word about their music, increase their following, and connect with other musicians.
Amanda Obringer is our Senior Web Designer and has worked at Infront Webworks for over three years. Today we decided to ask her a few questions about the web design field and her approach to design in general.